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1,215 results found
  • Each with our own experiences and unique value, we plan to tackle the challenge of creating an active listening, heartwarming, and understanding social bot.
  • University of California, Davis
    We envision to build an enjoyable, personalized, and dynamic social-bot that is able to engage in deep conversations across topics and adapt to different user types.
  • Alexa Prize SocialBot Grand Challenge 2 Proceedings
    2018
    Building conversational systems that enable natural language interactions with machines has been attractive to mankind since the early days of computing, as exemplified by earlier text-based systems such as ELIZA [Weizenbaum, 1966]. Previous work on conversational systems generally falls into two categories, task-oriented and socialbots. Task-oriented systems aim to help users accomplish a specific task
  • James Thorne, Andreas Vlachos, Christos Christodoulopoulos, Arpit Mittal
    NAACL 2018
    2018
    In this paper we introduce a new publicly available dataset for verification against textual sources, FEVER: Fact Extraction and VERification. It consists of 185,445 claims generated by altering sentences extracted from Wikipedia and subsequently verified without knowledge of the sentence they were derived from. The claims are classified as SUPPORTED, REFUTED or NOTENOUGHINFO by annotators achieving 0.6841
  • Nut Limsopatham, Oleg Rokhlenko, David Carmel
    EMNLP 2018
    2018
    Recent advances in automatic speech recognition lead toward enabling a voice conversation between a human user and an intelligent virtual assistant. This provides a potential foundation for developing artificial personal shoppers for e-commerce websites, such as Alibaba, Amazon, and eBay. Personal shoppers are valuable to the on-line shops as they enhance user engagement and trust by promptly dealing with
  • SLT 2018
    2018
    Representation learning is an essential problem in a wide range of applications and it is important for performing downstream tasks successfully. In this paper, we propose a new model that learns coupled representations of domains, intents, and slots by taking advantage of their hierarchical dependency in a Spoken Language Understanding system. Our proposed model learns the vector representation of intents
  • December 7, 2018
    In the past few years, advances in artificial intelligence have captured our imaginations and led to the widespread use of voice services on our phones and in our homes.
  • July 2, 2018
    In June 2018, Amazon announced the 11 focus areas of the 2018 Amazon Research Awards.
  • Yuval Merhav, Steve Ash
    August 8, 2018
    New machine-learned multilingual named-entity transliteration system.
  • Interspeech 2018
    2018
    This paper proposes a Region-based Convolutional Recurrent Neural Network (R-CRNN) for audio event detection (AED). The proposed network is inspired by Faster-RCNN [1], a wellknown region-based convolutional network framework for visual object detection. Different from the original Faster-RCNN, a recurrent layer is added on top of the convolutional network to capture the long-term temporal context from
  • Frederic Godin, Anjishnu Kumar, Arpit Mittal
    NAACL 2019, NeurIPS 2018
    2018
    In this paper, we investigate the challenges of using reinforcement learning agents for question-answering over knowledge graphs for real-world applications. We examine the performance metrics used by state-of-the-art systems and determine that they are inadequate for such settings. More specifically, they do not evaluate the systems correctly for situations when there is no answer available and thus agents
  • Xiaoyu Lu, Javier González, Zhenwen Dai, Neil Lawrence
    ICML 2018
    2018
    We tackle the problem of optimizing a blackbox objective function defined over a highly structured input space. This problem is ubiquitous in machine learning. Inferring the structure of a neural network or the Automatic Statistician (AS), where the kernel combination for a Gaussian process is optimized, are two of many possible examples. We use the AS as a case study to describe our approach, that can
  • Angeliki Metallinou
    May 24, 2018
    Amazon scientists are continuously expanding Alexa’s natural-language-understanding (NLU) capabilities to make Alexa smarter, more useful, and more engaging.
  • Carnegie Mellon University
    Alexa Prize SocialBot Grand Challenge 2 Proceedings
    2018
    This paper describes the Tartan conversational agent built for the 2018 Alexa Prize Competition. Tartan is a non-goal-oriented socialbot focused around providing users with an engaging and fluent casual conversation. Tartan’s key features include an emphasis on structured conversation based on flexible finite-state models and an approach focused on understanding and using conversational acts. To provide
  • Arpit Mittal
    May 4, 2018
    In recent years, the amount of textual information produced daily has increased exponentially. This information explosion has been accelerated by the ease with which data can be shared across the web. Most of the textual information is generated as free-form text, and only a small fraction is available in structured format (Wikidata, Freebase etc.) that can be processed and analyzed directly by machines.
  • Eve
    Brigham Young University
    We are EVE, a team of researchers from the Brigham Young University Perception, Control, and Cognition Laboratory, and we've been accepted to the Amazon Alexa Prize Challenge.
  • Czech Technical University in Prague
    Alexa Prize SocialBot Grand Challenge 1 Proceedings
    2017
    This paper describes a new open domain dialogue system Alquist developed as part of the Alexa Prize competition for the Amazon Echo line of products. The Alquist dialogue system is designed to conduct a coherent and engaging conversation on popular topics. We are presenting a hybrid system combining several machine learning and rule based approaches. We discuss and describe the Alquist pipeline, data acquisition
  • University of California, Davis
    Named for our university's mascot, Gunrock, our team is a group of students who all share a passion for improving everyday human experiences through artificial intelligence.
  • University of California, Santa Cruz
    Alexa Prize SocialBot Grand Challenge 1 Proceedings
    2017
    In this paper we introduce a novel, open domain socialbot for the Amazon Alexa Prize competition, aimed at carrying on friendly conversations with users on a variety of topics. We present our modular system, highlighting our different data sources and how we use the human mind as a model for data management. Additionally we build and employ natural language understanding and information retrieval tools
  • University of California, Santa Cruz
    Team SlugBot is proud to represent the Natural Language and Dialogue Systems laboratory at UC Santa Cruz.
US, WA, Seattle
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! As an Applied Scientist in the Prime Video Playback Intelligence Organization, you will have deep subject matter expertise in applied machine learning and data science, with specializations in video streaming optimization, information retrieval, anomaly detection and root-causing systems, large language models and generative AI across various modalities. Key job responsibilities - Work with multiple teams of scientists, engineers, and product managers to translate business and functional requirements into concrete deliverables leading strategic efforts to enhance customer quality of experiences. - Work on problems spaces such as: improving the customer playback quality of experience across Video on Demand, Live Events and Linear Content. - Reduce the time/cost/effort to optimize the customer experience as well as detect, root-cause, and mitigate defects in the customer experience. You’ll seek to understand the depth and nuance of streaming video at scale and identify opportunities to grow our business and improve customer quality of experience via principled ML/AI solutions. - Lead integration of new algorithms and processes into existing modeling stacks, simplify and streamline the existing modeling stacks, and develop testing and evaluation strategies. Ultimately, you'll work backwards from the desired outcomes and lead the way on determining the ideal solution (statistical techniques, traditional ML, GenAI, etc). A day in the life We love solving challenging and hard problems in our quest to innovate on behalf of our customers and provide the best video streaming experience. We push the boundaries to leverage and invent technologies which help create unrivaled experiences for our customers to help us move fast in a growing and changing environment. We use data to guide our decisions, work closely with our engineering and product counterparts, and partner with other Science teams as well as academic institutions to learn and guide in an environment of innovation.
IN, KA, Bengaluru
Selection Monitoring team is responsible for making the biggest catalog on the planet even bigger. In order to drive expansion of the Amazon catalog, we develop advanced ML/AI technologies to process billions of products and algorithmically find products not already sold on Amazon. We work with structured, semi-structured and Visually Rich Documents using deep learning, NLP and image processing. The role demands a high-performing and flexible candidate who can take responsibility for success of the system and drive solutions from research, prototype, design, coding and deployment. We are looking for Applied Scientists to tackle challenging problems in the areas of Information Extraction, Efficient crawling at internet scale, developing ML models for website comprehension and agents to take multi-step decisions. You should have depth and breadth of knowledge in text mining, information extraction from Visually Rich Documents, semi structured data (HTML) and advanced machine learning. You should also have programming and design skills to manipulate Semi-Structured and unstructured data and systems that work at internet scale. You will encounter many challenges, including: - Scale (build models to handle billions of pages), - Accuracy (requirements for precision and recall) - Speed (generate predictions for millions of new or changed pages with low latency) - Diversity (models need to work across different languages, market places and data sources) You will help us to - Build a scalable system which can algorithmically extract information from world wide web. - Intelligently cluster web pages, segment and classify regions, extract relevant information and structure the data available on semi-structured web. - Build systems that will use existing Knowledge Base to perform open information extraction at scale from visually rich documents. Key job responsibilities - Use AI, NLP and advances in LLMs/SLMs and agentic systems to create scalable solutions for business problems. - Efficiently Crawl web, Automate extraction of relevant information from large amounts of Visually Rich Documents and optimize key processes. - Design, develop, evaluate and deploy, innovative and highly scalable ML models, esp. leveraging latest advances in RL-based fine tuning methods like DPO, GRPO etc. - Work closely with software engineering teams to drive real-time model implementations. - Establish scalable, efficient, automated processes for large scale model development, model validation and model maintenance. - Lead projects and mentor other scientists, engineers in the use of ML techniques. - Publish innovation in research forums.
US, WA, Seattle
This role will contribute to developing the Economics and Science products and services in the Fee domain, with specialization in supply chain systems and fees. Through the lens of economics, you will develop causal links for how Amazon, Sellers and Customers interact. You will be a key and senior scientist, advising Amazon leaders how to price our services. You will work on developing frameworks and scalable, repeatable models supporting optimal pricing and policy in the two-sided marketplace that is central to Amazon's business. The pricing for Amazon services is complex. You will partner with science and technology teams across Amazon including Advertising, Supply Chain, Operations, Prime, Consumer Pricing, and Finance. We are looking for an experienced Economist to improve our understanding of seller Economics, enhance our ability to estimate the causal impact of fees, and work with partner teams to design pricing policy changes. In this role, you will provide guidance to scientists to develop econometric models to influence our fee pricing worldwide. You will lead the development of causal models to help isolate the impact of fee and policy changes from other business actions, using experiments when possible, or observational data when not. Key job responsibilities The ideal candidate will have extensive Economics knowledge, demonstrated strength in practical and policy relevant structural econometrics, strong collaboration skills, proven ability to lead highly ambiguous and large projects, and a drive to deliver results. They will work closely with Economists, Data / Applied Scientists, Strategy Analysts, Data Engineers, and Product leads to integrate economic insights into policy and systems production. Familiarity with systems and services that constitute seller supply chains is a plus but not required. About the team The Stores Economics and Sciences team is a central science team that supports Amazon's Retail and Supply Chain leadership. We tackle some of Amazon's most challenging economics and machine learning problems, where our mandate is to impact the business on massive scale.
US, NY, New York
We are looking for detail-oriented, organized, and responsible individuals who are eager to learn how to apply their structural econometrics skillsets to solve real world problems. The intern will work in the area of Amazon Private Brands and develop models to improve our product selection. Our PhD Economist Internship Program offers hands-on experience in applied economics, supported by mentorship, structured feedback, and professional development. Interns work on real business and research problems, building skills that prepare them for full-time economist roles at Amazon and beyond. You will learn how to build data sets and perform applied econometric analysis collaborating with economists, scientists, and product managers. These skills will translate well into writing applied chapters in your dissertation and provide you with work experience that may help you with placement. These are full-time positions at 40 hours per week, with compensation being awarded on an hourly basis. About the team The Amazon Private Brands science advance team applies Machine Learning, Statistics and Econometrics/economics to solve high-impact business problems, develop prototypes for Amazon-scale science solutions, and optimize key business functions of Amazon Private Brands and other Amazon orgs. We are an interdisciplinary team, using science and technology and leveraging the strengths of engineers and scientists to build solutions for some of the toughest business problems at Amazon, covering areas such as pricing, discovery, negotiation, forecasting, supply chain and product selection/development.
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the extreme. We focus on creating entirely new products and services with a goal of positively impacting the lives of our customers. No industries or subject areas are out of bounds. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. Here at Amazon, we embrace our differences. We are committed to furthering our culture of inclusion. We have thirteen employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We are constantly learning through programs that are local, regional, and global. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust. Our team highly values work-life balance, mentorship and career growth. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We care about your career growth and strive to assign projects and offer training that will challenge you to become your best.
US, CA, San Francisco
Amazon has launched a new research lab in San Francisco to develop foundational capabilities for useful AI agents. We’re enabling practical AI to make our customers more productive, empowered, and fulfilled. Our work leverages large vision language models (VLMs) with reinforcement learning (RL) and world modeling to solve perception, reasoning, and planning to build useful enterprise agents. Our lab is a small, talent-dense team with the resources and scale of Amazon. Each team in the lab has the autonomy to move fast and the long-term commitment to pursue high-risk, high-payoff research. We’re entering an exciting new era where agents can redefine what AI makes possible. Key job responsibilities You will contribute directly to AI agent development in an applied research role to improve the multi-model perception and visual-reasoning abilities of our agent. Daily responsibilities including model training, dataset design, and pre- and post-training optimization. You will be hired as a Member of Technical Staff.
US, CA, Pasadena
The Amazon Center for Quantum Computing (CQC) is a multi-disciplinary team of scientists, engineers, and technicians, on a mission to develop a fault-tolerant quantum computer. We are looking to hire an Instrument Control Engineer to join our growing software team. You will work closely with our experimental physics and control hardware development teams to enable their work characterizing, calibrating, and operating novel quantum devices. The ideal candidate should be able to translate high-level science requirements into software implementations (e.g. Python APIs/frameworks, compiler passes, embedded SW, instrument drivers) that are performant, scalable, and intuitive. This requires someone who (1) has a strong desire to work within a team of scientists and engineers, and (2) demonstrates ownership in initiating and driving projects to completion. This role has a particular emphasis on working directly with our control hardware designers and vendors to develop instrument software for test and measurement. Inclusive Team Culture Here at Amazon, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon conferences, inspire us to never stop embracing our uniqueness. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Export Control Requirement Due to applicable export control laws and regulations, candidates must be either a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum, or be able to obtain a US export license. If you are unsure if you meet these requirements, please apply and Amazon will review your application for eligibility. Key job responsibilities - Work with control hardware developers, as a “subject matter expert” on the software interfaces around our control hardware - Collaborate with external control hardware vendors to understand and refine integration strategies - Implement instrument drivers and control logic in Python and/or a low-level languages, including C++ or Rust - Contribute to our compiler backend to enable the efficient execution of OpenQASM-based experiments on our next-generation control hardware - Benchmark system performance and help define key performance metrics - Ensure new features are successfully integrated into our Python-based experimental software stack - Partner with scientists to actively contribute to the codebase through mentorship and documentation We are looking for candidates with strong engineering principles, a bias for action, superior problem-solving, and excellent communication skills. Working effectively within a team environment is essential. As an Instrument Control Engineer embedded in a broader science organization, you will have the opportunity to work on new ideas and stay abreast of the field of experimental quantum computation. A day in the life Your time will be spent on projects that extend functional capabilities or performance of our internal research software stack. This requires working backwards from the needs of science staff in the context of our larger experimental roadmap. You will translate science and software requirements into design proposals balancing implementation complexity against time-to-delivery. Once a design proposal has been reviewed and accepted, you’ll drive implementation and coordinate with internal stakeholders to ensure a smooth roll out. Because many high-level experimental goals have cross-cutting requirements, you’ll often work closely with other engineers or scientists or on the team. About the team You will be joining the Software group within the Amazon Center of Quantum Computing. Our team is comprised of scientists and software engineers who are building scalable software that enables quantum computing technologies.
US, WA, Seattle
The AWS Marketplace & Partner Services Science team seeks an Applied Scientist to drive innovation across multiple AI domains, including Context Engineering in Agent-based Systems, Agent Evaluations, and Next-generation Recommendations. This role will be instrumental in revolutionizing how customers discover solutions for cloud migrations and modernization initiatives. The ideal candidate thrives in an environment of practical application and scientific rigor, demonstrating both technical excellence and business acumen. They should be passionate about collaboration and contributing to a culture of continuous learning and innovation. This role directly influences how thousands of AWS customers discover and implement software solutions, making it crucial for AWS Marketplace's growth and customer success. The position offers the opportunity to shape the future of AI-driven customer solution recommendations while working with innovative technologies at AWS scale. Key job responsibilities - Design and optimize context engineering solutions for large language models and agent-based systems - Establish innovative and useful evaluation strategies for measuring agent performance and effectiveness - Collaborate with cross-functional teams, such as Product and Engineering leaders, to translate scientific innovations into customer value - Publishing research or contributing to internal/external publications About the team The AWS Marketplace & Partner Services Science team is at the forefront of developing and deploying AI/ML systems that serve multiple critical stakeholders: - AWS Customers: Through the AWS Marketplace, we support Discovery tools that streamline cloud adoption and innovation. - AWS Partners: Via Partner Central, we offer advanced tools and insights to enhance collaboration and drive mutual growth. - Internal AWS Sellers: We equip our sales force with data-driven recommendations to better serve our customers and partners. Our primary objective is to accelerate cloud migrations and modernizations, fostering innovation for AWS customers while simultaneously supporting the growth and success of our extensive partner network. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon conferences, inspire us to never stop embracing our uniqueness. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
US, TX, Austin
Amazon Security is looking for a talented and driven Applied Scientist II to spearhead Generative AI acceleration within the Secure Third Party Tools (S3T) organization. The S3T team has bold ambitions to re-imagine security products that serve Amazon's pace of innovation at our global scale. This role will focus on leveraging large language models and agentic AI to transform third-party security risk management, automate complex vendor assessments, streamline controllership processes, and dramatically reduce assessment cycle times. You will drive builder efficiency and deliver bar-raising security engagements across Amazon. Key job responsibilities Lead the research, design, and development of GenAI-powered solutions to enhance the security and governance of third-party tools across Amazon Develop and fine-tune large language models (LLMs) and other ML models tailored to security use cases, including risk detection, anomaly identification, and automated compliance Collaborate with cross-functional teams — including Security Engineers, Software Development Engineers, and Product Managers — to translate scientific innovations into scalable, production-ready systems Define and drive the GenAI roadmap for the S3T organization, influencing strategy and prioritization Conduct rigorous experimentation, evaluate model performance, and iterate rapidly to deliver measurable impact Stay current with the latest advancements in GenAI and applied ML research, and bring relevant innovations into Amazon's security ecosystem Mentor junior scientists and contribute to a culture of scientific excellence within the team About the team Security is central to maintaining customer trust and delivering delightful customer experiences. At Amazon, our Security organization is designed to drive bar-raising security engagements. Our vision is that Builders raise the Amazon security bar when they use our recommended tools and processes, with no overhead to their business. Diverse Experiences Amazon Security values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why Amazon Security? At Amazon, security is central to maintaining customer trust and delivering delightful customer experiences. Our organization is responsible for creating and maintaining a high bar for security across all of Amazon’s products and services. We offer talented security professionals the chance to accelerate their careers with opportunities to build experience in a wide variety of areas including cloud, devices, retail, entertainment, healthcare, operations, and physical stores. Inclusive Team Culture In Amazon Security, it’s in our nature to learn and be curious. Ongoing DEI events and learning experiences inspire us to continue learning and to embrace our uniqueness. Addressing the toughest security challenges requires that we seek out and celebrate a diversity of ideas, perspectives, and voices. Training & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, training, and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the next-level. We focus on creating entirely new products and services with a goal of positively impacting the lives of our customers. No industries or subject areas are out of bounds. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. Here at Amazon, we embrace our differences. We are committed to furthering our culture of inclusion. We have thirteen employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We are constantly learning through programs that are local, regional, and global. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust. Key job responsibilities * Develop, deploy, and operate scalable bioinformatics analysis workflows on AWS * Evaluate and incorporate novel bioinformatic approaches to solve critical business problems * Originate and lead the development of new data collection workflows with cross-functional partners * Partner with laboratory science teams on design and analysis of experiments About the team Our team highly values work-life balance, mentorship and career growth. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We care about your career growth and strive to assign projects and offer training that will challenge you to become your best.