Text normalization with only 3% as much training data

Proteno model dramatically increases the efficiency of the first step in text-to-speech conversion.

With services like Alexa, which use synthesized speech for output, text normalization (TN) is usually the first step in the process of text-to-speech conversion. TN takes raw text as input— say, the string 6-21-21 — and expands it into a verbalized form that a text-to-speech model can use to produce the final speech — “twenty first of June twenty twenty one”.

Historically, TN algorithms relied on hard-coded rules, which didn’t generalize across languages and were hard to maintain: a typical rule-based TN system for a single language might have thousands of rules, which evolve over time and whose development requires linguistic expertise.

Text Normalization.png
Text normalization converts the output of computational processes — such as the natural-language-understanding models that handle Alexa customers' requests — into a form that will make sense when read out as synthesized speech.
Credit: Glynis Condon

More recently, academic and industry researchers have begun developing machine-learning-based TN models. But these have drawbacks, too. 

Sequence-to-sequence models occasionally make unacceptable errors, such as converting “$5” to “five pounds”. Semiotic-classification models require domain-specific information classes created by linguistic experts — classes such as emoticonor telephone number — which limits their generalizability. And both types of models require large amounts of training data, which makes it difficult to scale them across languages.

At this year’s meeting of the North American Chapter of the Association for Computational Linguistics (NAACL), my colleagues and I are presenting a new text normalization model, called Proteno, that addresses these challenges.

We evaluated Proteno on three languages, English, Spanish, and Tamil. There’s a large body of research on TN in English, but no TN datasets existed for Spanish and Tamil. Consequently, we created our own datasets, which we have publicly released for use by other TN researchers.

Proteno specifies only a few, low-level normalization classes — such as ordinal number, cardinal number, or Roman numeral — which generalize well across languages. From the data, Proteno then learns a huge variety of additional, fine-grained classes. 

In our experiments on English, for instance, we used eight predefined classes, and Proteno automatically generated another 2,658. By contrast, semiotic-classification models typically have about 20 classes.

Proteno also uses a simple but effective scheme for tokenization, or splitting texts up into smaller chunks. Prior tokenization techniques required linguistic knowledge or data-heavy training; Proteno’s tokenization technique, by contrast, simply breaks text up at spaces and at transitions between Unicode classes, such as letternumeral, or punctuation mark. Consequently, it can generalize across languages, it enables the majority of normalizations to be learned from the data, and it reduces the incidence of unacceptable errors. 

Together, these techniques also allow Proteno to make do with much less training data than previous machine learning approaches. In our experiments, Proteno offered comparable performance with the previous state of the art in English — while requiring only 3% as much training data. 

Because there were no prior TN models trained on Spanish and Tamil, we had no benchmarks for our experiments. But on comparable amounts of training data, the Proteno models trained on Tamil and Spanish achieved accuracies comparable to that of the one trained on English (99.1% for Spanish, 96.7% for Tamil, and 97.4% for English).

Methods

Proteno treats TN as a sequence classification problem, where most of the classes are learned. The figure below illustrates Proteno’s training and run-time processing pipelines, which have slightly different orders.

Proteno pipeline (new).png

The training pipeline consists of the following steps:

  • Tokenization: Previous tokenization methods relied on language-specific rules devised by linguists. For instance, the string 6-21-21 would be treated as a single token of the type date. We propose a granular tokenization mechanism that is language independent and applicable to any space-separated language. The text to be normalized is first split at its spaces and then further split wherever there is a change in the Unicodeclass. The string 6-21-21 thus becomes five tokens, and we count on Proteno to learn how to handle them properly.
  • Annotation: The tokenized, unnormalized text is annotated token by token, which gives us a one-to-one mapping between each unnormalized token and its ground-truth normalization. This data will be used to train the model.
  • Class generation: Each token is then mapped to a class. A class may receive tokens only of a particular type; so, for instance, the class corresponding to dollars will not accept the type pounds, and vice versa. This prevents the model from making unacceptable errors. Each class also has an associated normalization function.

    There are two kinds of classes:

    1. Predefined: We define a limited number of classes (around 8-10) containing basic normalization rules. A small subset of these (3-5) contain language-specific rules, such as how to distinguish cardinal and ordinal uses of a number. Other classes — such as self, digit, and Roman numerals — remain similar across many languages.
    2. Auto-generated (AG): The model also generates classes automatically by analyzing the unnormalized-to-normalized token mappings in the dataset. If no existing class (pre-coded or AG) can generate the target normalization for a token in the training data, a new class is automatically generated. For instance, if the dataset includes the annotation “12→December", and if none of the existing classes can generate this normalization, then the class “12_to_December_AG" is created. This class accepts only “12", and its normalization function returns “December". AGs enable Proteno to learn the majority of normalizations automatically from data.
  • Classification: We model TN as a sequence-tagging problem, where the input is a sequence of unnormalized tokens and the output is the sequence of classes that can generate the normalized text. We experimented with four different types of classifiers: conditional random fields (CRFs), bi-directional long-short-term-memory models (bi-LSTMs), bi-LSTM-CRF combinations, and Transformers.

Datasets

As the goal of Proteno is to be applicable to multiple languages, we evaluated it across three languages, English, Spanish, and Tamil. English had significantly more auto-generated classes than Tamil or Spanish, as written English tends to use many more abbreviations than the other two languages. 

Language

Total predefined classes

Language-specific predefined classes

Auto-generated classes

Spanish

10

5

279

Tamil

8

3

74

English

8

4

2,658

Proteno v. SOA.png
Proteno’s performance on 11 classes found in existing datasets, compared to the performance of two state-of-the-art models trained on 32 times as much data.

To benchmark Proteno’s performance in English, we could compare it to earlier models on only 11 of the 13 predefined classes found in existing datasets; differences in tokenization schemes meant that there were no logical mappings for the other two classes.

These results indicate that Proteno is a strong candidate for doing TN with low data annotation requirements while curbing unacceptable errors, which would make it a robust and scalable solution for production text-to-speech models.

Research areas

Related content

US, WA, Bellevue
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
GB, London
As a STRUC Economist Intern, you'll specialize in structural econometric analysis to estimate fundamental preferences and strategic effects in complex business environments. Your responsibilities include: Analyze large-scale datasets using structural econometric techniques to solve complex business challenges Applying discrete choice models and methods, including logistic regression family models (such as BLP, nested logit) and models with alternative distributional assumptions Utilizing advanced structural methods including dynamic models of customer or firm decisions over time, applied game theory (entry and exit of firms), auction models, and labor market models Building datasets and performing data analysis at scale Collaborating with economists, scientists, and business leaders to develop data-driven insights and strategic recommendations Tackling diverse challenges including pricing analysis, competition modeling, strategic behavior estimation, contract design, and marketing strategy optimization Helping business partners formalize and estimate business objectives to drive optimal decision-making and customer value Build and refine comprehensive datasets for in-depth structural economic analysis Present complex analytical findings to business leaders and stakeholders
US, WA, Seattle
At Amazon Selection and Catalog Systems (ASCS), our mission is to power the online buying experience for customers worldwide so they can find, discover, and buy any product they want. We innovate on behalf of our customers to ensure uniqueness and consistency of product identity and to infer relationships between products in Amazon Catalog to drive the selection gateway for the search and browse experiences on the website. We're solving a fundamental AI challenge: establishing product identity and relationships at unprecedented scale. Using Generative AI, Visual Language Models (VLMs), and multimodal reasoning, we determine what makes each product unique and how products relate to one another across Amazon's catalog. The scale is staggering: billions of products, petabytes of multimodal data, millions of sellers, dozens of languages, and infinite product diversity—from electronics to groceries to digital content. The research challenges are immense. GenAI and VLMs hold transformative promise for catalog understanding, but we operate where traditional methods fail: ambiguous problem spaces, incomplete and noisy data, inherent uncertainty, reasoning across both images and textual data, and explaining decisions at scale. Establishing product identities and groupings requires sophisticated models that reason across text, images, and structured data—while maintaining accuracy and trust for high-stakes business decisions affecting millions of customers daily. Amazon's Item and Relationship Platform group is looking for an innovative and customer-focused applied scientist to help us make the world's best product catalog even better. In this role, you will partner with technology and business leaders to build new state-of-the-art algorithms, models, and services to infer product-to-product relationships that matter to our customers. You will pioneer advanced GenAI solutions that power next-generation agentic shopping experiences, working in a collaborative environment where you can experiment with massive data from the world's largest product catalog, tackle problems at the frontier of AI research, rapidly implement and deploy your algorithmic ideas at scale, across millions of customers. Key job responsibilities Key job responsibilities include: * Formulate open research problems at the intersection of GenAI, multimodal reasoning, and large-scale information retrieval—defining the scientific questions that transform ambiguous, real-world catalog challenges into publishable, high-impact research * Push the boundaries of VLMs, foundation models, and agentic architectures by designing novel approaches to product identity, relationship inference, and catalog understanding—where the problem complexity (billions of products, multimodal signals, inherent ambiguity) demands methods that don't yet exist * Advance the science of efficient model deployment—developing distillation, compression, and LLM/VLM serving optimization strategies that preserve frontier-level multimodal reasoning in compact, production-grade architectures while dramatically reducing latency, cost, and infrastructure footprint at billion-product scale * Make frontier models reliable—advancing uncertainty calibration, confidence estimation, and interpretability methods so that frontier-scale GenAI systems can be trusted for autonomous catalog decisions impacting millions of customers daily * Own the full research lifecycle from problem formulation through production deployment—designing rigorous experiments over petabytes of multimodal data, iterating on ideas rapidly, and seeing your research directly improve the shopping experience for hundreds of millions of customers * Shape the team's research vision by defining technical roadmaps that balance foundational scientific inquiry with measurable product impact * Mentor scientists and engineers on advanced ML techniques, experimental design, and scientific rigor—building deep organizational capability in GenAI and multimodal AI * Represent the team in the broader science community—publishing findings, delivering tech talks, and staying at the forefront of GenAI, VLM, and agentic system research