Computing on private data

Both secure multiparty computation and differential privacy protect the privacy of data used in computation, but each has advantages in different contexts.

Many of today’s most innovative computation-based products and solutions are fueled by data. Where those data are private, it is essential to protect them and to prevent the release of information about data subjects, owners, or users to the wrong parties. How can we perform useful computations on sensitive data while preserving privacy?

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We will revisit two well-studied approaches to this challenge: secure multiparty computation (MPC) and differential privacy (DP). MPC and DP were invented to address different real-world problems and to achieve different technical goals. However, because they are both aimed at using private information without fully revealing it, they are often confused. To help draw a distinction between the two approaches, we will discuss the power and limitations of both and give typical scenarios in which each can be highly effective.

We are interested in scenarios in which multiple individuals (sometimes, society as a whole) can derive substantial utility from a computation on private data but, in order to preserve privacy, cannot simply share all of their data with each other or with an external party.

Secure multiparty computation

MPC methods allow a group of parties to collectively perform a computation that involves all of their private data while revealing only the result of the computation. More formally, an MPC protocol enables n parties, each of whom possesses a private dataset, to compute a function of the union of their datasets in such a way that the only information revealed by the computation is the output of the function. Common situations in which MPC can be used to protect private interests include

  • auctions: the winning bid amount should be made public, but no information about the losing bids should be revealed;
  • voting: the number of votes cast for each option should be made public but not the vote cast by any one individual;
  • machine learning inference: secure two-party computation enables a client to submit a query to a server that holds a proprietary model and receive a response, keeping the query private from the server and the model private from the client.
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Note that the number n of participants can be quite small (e.g., two in the case of machine learning inference), moderate in size, or very large; the latter two size ranges both occur naturally in auctions and votes. Similarly, the participants may be known to each other (as they would be, for example, in a departmental faculty vote) or not (as, for example, in an online auction). MPC protocols mathematically guarantee the secrecy of input values but do not attempt to hide the identities of the participants; if anonymous participation is desired, it can be achieved by combining MPC with an anonymous-communication protocol.

Although MPC may seem like magic, it is implementable and even practical using cryptographic and distributed-computing techniques. For example, suppose that Alice, Bob, Carlos, and David are four engineers who want to compare their annual raises. Alice selects four random numbers that sum to her raise. She keeps one number to herself and gives each of the other three to one of the other engineers. Bob, Carlos, and David do the same with their own raises.

Secure multiparty computation
Four engineers wish to compute their average raise, without revealing any one engineer's raise to the others. Each selects four numbers that sum to his or her raise and sends three of them to the other engineers. Each engineer then sums his or her four numbers — one private number and three received from the others. The sum of all four engineers' sums equals the sum of all four raises.

After everyone has distributed the random numbers, each engineer adds up the numbers he or she is holding and sends the sum to the others. Each engineer adds up these four sums privately (i.e., on his or her local machine) and divides by four to get the average raise. Now they can all compare their raises to the team average.


Amount

Alice’s share

Bob’s share

Carlos’s share

David’s share

Sum of sums

Alice’s raise

3800

-1000

2500

900

1400


Bob’s raise

2514

700

400

650

764


Carlos’s raise

2982

750

-100

832

1500


David’s raise

3390

1500

900

-3000

3990


Sum

12686

1950

3700

-618

7654

12686

Average

3171.5





3171.5

Note that, because Alice (like Bob, Carlos, and David) kept part of her raise private (the bold numbers), no one else learned her actual raise. When she summed the numbers she was holding, the sum didn’t correspond to anyone’s raise. In fact, Bob’s sum was negative, because all that matters is that the four chosen numbers add up to the raise; the sign and magnitude of these four numbers are irrelevant.

Summing all of the engineers’ sums results in the same value as summing the raises directly, namely $12,686. If all of the engineers follow this protocol faithfully, dividing this value by four yields the team average raise of $3,171.50, which allows each person to compare his or her raise against the team average (locally and hence privately) without revealing any salary information.

A highly readable introduction to MPC that emphasizes practical protocols, some of which have been deployed in real-world scenarios, can be found in a monograph by Evans, Kolesnikov, and Rosulek. Examples of real-world applications that have been deployed include analysis of gender-based wage gaps in Boston-area companies, aggregate adoption of cybersecurity measures, and Covid exposure notification. Readers may also wish to read our previous blog post on this and related topics.

Differential privacy

Differential privacy (DP) is a body of statistical and algorithmic techniques for releasing an aggregate function of a dataset without revealing the mapping between data contributors and data items. As in MPC, we have n parties, each of whom possesses a data item. Either the parties themselves or, more often, an external agent wishes to compute an aggregate function of the parties’ input data.

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If this computation is performed in a differentially private manner, then no information that could be inferred from the output about the ith input, xi, can be associated with the individual party Pi. Typically, the number n of participants is very large, the participants are not known to each other, and the goal is to compute a statistical property of the set {x1, …, xn} while protecting the privacy of individual data contributors {P1, …, Pn}.

In slightly more detail, we say that a randomized algorithm M preserves differential privacy with respect to an aggregation function f if it satisfies two properties. First, for every set of input values, the output of M closely approximates the value of f. Second, for every distinct pair (xi, xi') of possible values for the ith individual input, the distribution of M(x1, …, xi,…, xn) is approximately equivalent to the distribution of M(x1, …, xi′, …, xn). The maximum “distance” between the two distributions is characterized by a parameter, ϵ, called the privacy parameter, and M is called an ϵ-differentially private algorithm.

Note that the output of a differentially private algorithm is a random variable drawn from a distribution on the range of the function f. That is because DP computation requires randomization; in particular, it works by “adding noise.” All known DP techniques introduce a salient trade-off between the privacy parameter and the utility of the output of the computation. Smaller values of ϵ produce better privacy guarantees, but they require more noise and hence produce less-accurate outputs; larger values of ϵ yield worse privacy bounds, but they require less noise and hence deliver better accuracy.

For example, consider a poll, the goal of which is to predict who is going to win an election. The pollster and respondents are willing to sacrifice some accuracy in order to improve privacy. Suppose respondents P1, …, Pn have predictions x1, …, xn, respectively, where each xi is either 0 or 1. The poll is supposed to output a good estimate of p, which we use to denote the fraction of the parties who predict 1. The DP framework allows us to compute an accurate estimate and simultaneously to preserve each respondent’s “plausible deniability” about his or her true prediction by requiring each respondent to add noise before sending a response to the pollster.

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We now provide a few more details of the polling example. Consider the algorithm m that takes as input a bit xi and flips a fair coin. If the coin comes up tails, then m outputs xi; otherwise m flips another fair coin and outputs 1 if heads and 0 if tails. This m is known as the randomized response mechanism; when the pollster asks Pi for a prediction, Pi responds with m(xi). Simple statistical calculation shows that, in the set of answers that the pollster receives from the respondents, the expected fraction that are 1’s is

Pr[First coin is tails] ⋅ p + Pr[First coin is heads] ⋅ Pr[Second coin is heads] = p/2 + 1/4.

Thus, the expected number of 1’s received is n(p/2 + 1/4). Let N = m(x1) + ⋅⋅⋅ + m(xn) denote the actual number of 1’s received; we approximate p by M(x1, …, xn) = 2N/n − 1/2. In fact, this approximation algorithm, M, is differentially private. Accuracy follows from the statistical calculation, and privacy follows from the “plausible deniability” provided by the fact that M outputs 1 with probability at least 1/4 regardless of the value of xi.

Differential privacy has dominated the study of privacy-preserving statistical computation since it was introduced in 2006 and is widely regarded as a fundamental breakthrough in both theory and practice. An excellent overview of algorithmic techniques in DP can be found in a monograph by Dwork and Roth. DP has been applied in many real-world applications, most notably the 2020 US Census.

The power and limitations of MPC and DP

We now review some of the strengths and weaknesses of these two approaches and highlight some key differences between them.

Secure multiparty computation

MPC has been extensively studied for more than 40 years, and there are powerful, general results showing that it can be done for all functions f using a variety of cryptographic and coding-theoretic techniques, system models, and adversary models.

Despite the existence of fully general, secure protocols, MPC has seen limited real-world deployment. One obstacle is protocol complexity — particularly the communication complexity of the most powerful, general solutions. Much current work on MPC addresses this issue.

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More-fundamental questions that must be answered before MPC can be applied in a given scenario include the nature of the function f being computed and the information environment in which the computation is taking place. In order to explain this point, we first note that the set of participants in the MPC computation is not necessarily the same as the set of parties that receive the result of the computation. The two sets may be identical, one may be a proper subset of the other, they may have some (but not all) elements in common, or they may be entirely disjoint.

Although a secure MPC protocol (provably!) reveals nothing to the recipients about the private inputs except what can be inferred from the result, even that may be too much. For example, if the result is the number of votes for and votes against a proposition in a referendum, and the referendum passes unanimously, then the recipients learn exactly how each participant voted. The referendum authority can avoid revealing private information by using a different f, e.g., one that is “YES” if the number of votes for the proposition is at least half the number of participants and “NO” if it is less than half.

This simple example demonstrates a pervasive trade-off in privacy-preserving computation: participants can compute a function that is more informative if they are willing to reveal private information to the recipients in edge cases; they can achieve more privacy in edge cases if they are willing to compute a less informative function.

In addition to specifying the function f carefully, users of MPC must evaluate the information environment in which MPC is to be deployed and, in particular, must avoid the catastrophic loss of privacy that can occur when the recipients combine the result of the computation with auxiliary information. For example, consider the scenario in which the participants are all of the companies in a given commercial sector and metropolitan area, and they wish to use MPC to compute the total dollar loss that they (collectively) experienced in a given year that was attributable to data breaches; in this example, the recipients of the result are the companies themselves.

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Suppose further that, during that year, one of the companies suffered a severe breach that was covered in the local media, which identified the company by name and reported an approximate dollar figure for the loss that the company suffered as a result of the breach. If that approximate figure is very close to the total loss imposed by data breaches on all the companies that year, then the participants can conclude that all but one of them were barely affected by data breaches that year.

Note that this potentially sensitive information is not leaked by the MPC protocol, which reveals nothing but the aggregate amount lost (i.e., the value of the function f). Rather, it is inferred by combining the result of the computation with information that was already available to the participants before the computation was done. The same risk that input privacy will be destroyed when results are combined with auxiliary information is posed by any computational method that reveals the exact value of the function f.

Differential privacy

The DP framework provides some elegant, simple mechanisms that can be applied to any function f whose output is a vector of real numbers. Essentially, one can independently perturb or “noise up” each component of f(x) by an appropriately defined random value. The amount of noise that must be added in order to hide the contribution (or, indeed, the participation) of any single data subject is determined by the privacy parameter and the maximum amount by which a single input can change the output of f. We explain one such mechanism in slightly more mathematical detail in the following paragraph.

One can apply the Laplace mechanism with privacy parameter ϵ to a function f, whose outputs are k-tuples of real numbers, by returning the value f(x1, …, xn) + (Y1, …, Yk) on input (x1, …, xn), where the Yi are independent random variables drawn from the Laplace distribution with parameter Δ(f)/ϵ. Here Δ(f) denotes the 1sensitivity of the function f, which captures the magnitude by which a single individual’s data can change the output of f in the worst case. The technical definition of the Laplace distribution is beyond the scope of this article, but for our purposes, its important property is that the Yi can be sampled efficiently.

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Crucially, DP protects data contributors against privacy loss caused by post-processing computational results or by combining results with auxiliary information. The scenario in which privacy loss occurred when the output of an MPC protocol was combined with information from an existing news story could not occur in a DP application; moreover, no harm could be done by combining the result of a DP computation with auxiliary information in a future news story.

DP techniques also benefit from powerful composition theorems that allow separate differentially private algorithms to be combined in one application. In particular, the independent use of an ϵ1-differentially private algorithm and an ϵ2-differentially private algorithm, when taken together, is (ϵ1 + ϵ2)-differentially private.

One limitation on the applicability of DP is the need to add noise — something that may not be tolerable in some application scenarios. More fundamentally, the ℓ1 sensitivity of a function f, which yields an upper bound on the amount of noise that must be added to the output in order to achieve a given privacy parameter ϵ, also yields a lower bound. If the output of f is strongly influenced by the presence of a single outlier in the input, then it is impossible to achieve strong privacy and high accuracy simultaneously.

For example, consider the simple case in which f is the sum of all of the private inputs, and each input is an arbitrary positive integer. It is easy to see that the ℓ1 sensitivity is unbounded in this case; to hide the contribution or the participation of an individual whose data item strongly dominates those of all other individuals would require enough noise to render the output meaningless. If one can restrict all of the private inputs to a small interval [a,b], however, then the Laplace mechanism can provide meaningful privacy and accuracy.

DP was originally designed to compute statistical aggregates while preserving the privacy of individual data subjects; in particular, it was designed with real-valued functions in mind. Since then, researchers have developed DP techniques for non-numerical computations. For example, the exponential mechanism can be used to solve selection problems, in which both input and output are of arbitrary type.

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In specifying a selection problem, one must define a scoring function that maps input-output pairs to real numbers. For each input x, a solution y is better than a solution y′ if the score of (x,y) is greater than that of (x,y′). The exponential mechanism generally works well (i.e., achieves good privacy and good accuracy simultaneously) for selection problems (e.g., approval voting) that can be defined by scoring functions of low sensitivity but not for those (e.g., set intersection) in which the scoring function must have high sensitivity. In fact, there is no differentially private algorithm that works well for set intersection; by contrast, MPC for set intersection is a mature and practical technology that has seen real-world deployment.

Conclusion

In conclusion, both secure multiparty computation and differential privacy can be used to perform computations on sensitive data while preserving the privacy of those data. Important differences between the bodies of technique include

  • The nature of the privacy guarantee: Use of MPC to compute a function y = f(x1, x2, ..., xn) guarantees that the recipients of the result learn the output y and nothing more. For example, if there are exactly two input vectors that are mapped to y by f, the recipients of the output y gain no information about which of two was the actual input to the MPC computation, regardless of the number of components in which these two input vectors differ or the magnitude of the differences. On the other hand, for any third input vector that does not map to y, the recipient learns with certainty that the real input to the MPC computation was not this third vector, even if it differs from one of the first two in only one component and only by a very small amount. By contrast, computing f with a DP algorithm guarantees that, for any two input vectors that differ in only one component, the (randomized!) results of the computation are approximately indistinguishable, regardless of whether the exact values of f on these two input vectors are equal, nearly equal, or extremely different. Straightforward use of composition yields a privacy guarantee for inputs that differ in c components at the expense of increasing the privacy parameter by a factor of c.
  • Typical use cases: DP techniques are most often used to compute aggregate properties of very large datasets, and typically, the identities of data contributors are not known. None of these conditions is typical of MPC use cases.
  • Exact vs. noisy answers: MPC can be used to compute exact answers for all functions f. DP requires the addition of noise. This is not a problem in many statistical computations, but even small amounts of noise may not be acceptable in some application scenarios. Moreover, if f is extremely sensitive to outliers in the input data, the amount of noise needed to achieve meaningful privacy may preclude meaningful accuracy.
  • Auxiliary information: Combining the result of a DP computation with auxiliary information cannot result in privacy loss. By contrast, any computational method (including MPC) that returns the exact value y of a function f runs the risk that a recipient of y might be able to infer something about the input data that is not implied by y alone, if y is combined with auxiliary information.

Finally, we would like to point out that, in some applications, it is possible to get the benefits of both MPC and DP. If the goal is to compute f, and g is a differentially private approximation of f that achieves good privacy and accuracy simultaneously, then one natural way to proceed is to use MPC to compute g. We expect to see both MPC and DP used to enhance data privacy in Amazon’s products and services.

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Join the next science and engineering revolution at Amazon's Delivery Foundation Model team, where you'll work alongside world-class scientists and engineers to pioneer the next frontier of logistics through advanced AI and foundation models. We are seeking an exceptional Senior Applied Scientist to help develop innovative foundation models that enable delivery of billions of packages worldwide. In this role, you'll combine highly technical work with scientific leadership, ensuring the team delivers robust solutions for dynamic real-world environments. Your team will leverage Amazon's vast data and computational resources to tackle ambitious problems across a diverse set of Amazon delivery use cases. Key job responsibilities • Design and implement novel deep learning architectures combining a multitude of modalities, including image, video, and geospatial data. • Solve computational problems to train foundation models on vast amounts of Amazon data and infer at Amazon scale, taking advantage of latest developments in hardware and deep learning libraries. • As a foundation model developer, collaborate with multiple science and engineering teams to help build adaptations that power use cases across Amazon Last Mile deliveries, improving experience and safety of a delivery driver, an Amazon customer, and improving efficiency of Amazon delivery network. • Guide technical direction for specific research initiatives, ensuring robust performance in production environments. • Mentor fellow scientists while maintaining strong individual technical contributions. A day in the life • Develop and implement novel foundation model architectures, working hands-on with data and our extensive training and evaluation infrastructure • Guide and support fellow scientists in solving complex technical challenges, from trajectory planning to efficient multi-task learning • Guide and support fellow engineers in building scalable and reusable infra to support model training, evaluation, and inference • Lead focused technical initiatives from conception through deployment, ensuring successful integration with production systems- Drive technical discussions within the team and and key stakeholders • Conduct experiments and prototype new ideas • Mentor team members while maintaining significant hands-on contribution to technical solutions About the team The Delivery Foundation Model team combines ambitious research vision with real-world impact. Our foundation models provide generative reasoning capabilities required to meet the demands of Amazon's global Last Mile delivery network. We leverage Amazon's unparalleled computational infrastructure and extensive datasets to deploy state-of-the-art foundation models to improve the safety, quality, and efficiency of Amazon deliveries. Our work spans the full spectrum of foundation model development, from multimodal training using images, videos, and sensor data, to sophisticated modeling strategies that can handle diverse real-world scenarios. We build everything end to end, from data preparation to model training and evaluation to inference, along with all the tooling needed to understand and analyze model performance. Join us if you're excited about pushing the boundaries of what's possible in logistics, working with world-class scientists and engineers, and seeing your innovations deployed at unprecedented scale.
US, NY, New York
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About the team SPB Agent team's vision is to build a highly personalized and context-aware agentic advertiser guidance system that seamlessly integrates Large Language Models (LLMs) with sophisticated tooling, operating across all experiences. The SPB-Agent is the central agent that interfaces with advertisers across Ads Console, Selling Partner portals (Seller Central, KDP, Vendor Central), and internal Sales systems. We identify high-impact opportunities spanning from strategic product guidance to granular optimization and deliver them through personalized, scalable experiences grounded in state-of-the-art agent architectures, reasoning frameworks, sophisticated tool integration, and model customization approaches including fine-tuning, MCP, and preference optimization. This presents an exceptional opportunity to shape the future of e-commerce advertising through advanced AI technology at unprecedented scale, creating solutions that directly impact millions of advertisers.
CN, 13, Beijing
About Amazon Web Services Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 105 Availability Zones within 33 geographic regions, with announced plans for 18 more Availability Zones and 6 more AWS Regions in Malaysia, Mexico, New Zealand, the Kingdom of Saudi Arabia, Thailand. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com. AWS Global Sales drives adoption of the AWS cloud worldwide, enabling customers of all sizes to innovate and expand in the cloud. Our team empowers every customer to grow by providing tailored service, unmatched technology, and consistent support. We dive deep to understand each customer's unique challenges, then craft innovative solutions that accelerate their success. This customer-first approach is how we built the world's most adopted cloud. Join us and help us grow. Amazon Web Services came to China in 2013, and has been relentlessly investing and expanding our infrastructure and business since then. Amazon Web Services launched its China (Beijing) Region (operated by Sinnet) in September 2016 and its China (Ningxia) Region (operated by NWCD) in December 2017. In 2019, Amazon Web Services added a new region in Hong Kong, making China the only country with three Amazon Web Services regions aside from the U.S. In 2022, Amazon Web Services launched Local Zone in Taipei. Amazon Web Services has also established an AI lab in Shanghai and two IoT labs in Shenzhen and Taipei. The Amazon Web Services Partner Network has thousands of Partners in China. Amazon Web Services has supported over 10,000 local startups and has provided cloud skills training to over 700,000 talents. Amazon’s first two utility-scale renewable projects—a solar farm and a wind farm—are also generating clean energy to the country’s grid. Amazon Web Services (AWS) is looking for an Applied Scientist to join the Industry Builder Team in China Mainland & Hong Kong (CMHK). The Industry Builder Team designs and builds industry assets and capabilities: reusable solution accelerators, reference architectures, prototypes, and technical building blocks that address the highest-value use cases within a target industry (e.g., games, manufacturing, automotive, retail, media & entertainment). As an Applied Scientist on this team, you are an Industry Builder who owns the AI/ML core of these industry assets. You will invent, implement, and productize generative AI and machine learning components that make our industry assets differentiated, scalable, and ready for customers to adopt. You own the AI portion of the industry asset lifecycle end to end. You do not just prototype: you build assets, take them through review so they are validated for reuse, and you are accountable for the quality, documentation, and adoption of your assets. Because the team is measured by the business impact its assets generate, building assets that are reusable, well-documented, and adopted by the field is a core part of the role. This is a builder role at the intersection of science and industry. You will partner with industry specialists, solutions architects, product teams, and partners to turn industry problems into concrete, deployable AI capabilities, then harden them into assets the field can reuse across many customers. Key job responsibilities • Own the AI/ML and generative AI components of industry assets and capabilities: research, design, implement, and productize state-of-the-art models, agents, and pipelines that power reusable industry solutions • Own the full lifecycle of your assets: build them, take them through review so they are validated for reuse, document them well, and iterate based on field and customer feedback. Keep your assets' documentation and information complete and current so they are discoverable, reusable by the field, and their business impact can be accurately tracked • Translate prioritized industry use cases into technical building blocks (solution accelerators, reference implementations, sample code, and prototypes) that the field and partners can adopt at scale. Collaborate with industry specialists to shape the industry solution roadmap, contributing the science point of view on which AI capabilities are feasible, differentiated, and high-impact • Build rapid prototypes and minimum viable solutions in real customer engagements, then generalize the learnings into reusable assets. Apply generative AI techniques (prompt engineering, RAG, agentic workflows, fine-tuning, model hosting and deployment) and classical ML where appropriate to solve never-before-solved industry problems • Create technical collateral (best-practice guides, tutorials, blog posts, sample code, workshops, and presentations) adapted to technical, business, and executive stakeholders, and evangelize assets to field teams and customers About the team The Industry Builder Team focuses on industry solution innovation. We explore potential solutions and develop them into code assets to help empower our industry customers. Most of our solutions leverage agentic AI technology and are built on top of AWS cloud service building blocks. Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
US, WA, Seattle
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through cutting-edge generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. We are looking for an Applied Scientist III to set the scientific direction for the next generation of agentic AI applications that guide Amazon advertisers. In this role you will define, lead and build the science behind agentic systems that reason, plan, and act autonomously to manage and optimize ad campaigns based on a deep understanding of the advertiser and the marketplace. You will own the agentic architecture end to end, partnering closely with product and engineering leaders to translate a long-term science vision into concrete research and engineering roadmaps. Working backwards from the needs of millions of advertisers, you will take the lead on medium-to-large, ambiguous problems where neither the problem nor the solution is well defined, and deliver customer-facing products that help advertisers create, optimize, and grow their campaigns. You will invent new methods at the product level, and drive their adoption across multiple teams. This role combines science leadership, technical depth, product focus, and business understanding: you will raise the science bar, build consensus on approach across partners, and mentor scientists and engineers while remaining deeply hands-on with the hardest technical problems. Key job responsibilities As an Applied Scientist III on this team you will: - Define the science vision for the agentic campaign management system and, with product and engineering leaders, turn it into delivery roadmaps. - Build agentic systems that autonomously manage and optimize ad campaigns — encoding auction and marketplace dynamics (bidding, budget pacing, keyword and targeting decisions) while balancing advertiser ROI, shopper experience, and marketplace health. - Define and curate the datasets and signals needed to train and evaluate these agents — advertiser and campaign data, auction and bid/budget signals, impressions, clicks, conversions, and search-term/keyword performance. - Stay deeply hands-on: write production-quality, critical-path code and build core components that take agentic systems from prototype to launch. - Own the agentic architecture — planning, tool use and integration (e.g., MCP), long-horizon reasoning (e.g., ReAct, CoT/ToT), and multi-agent orchestration — and stay deeply hands-on, writing production-quality, critical-path code from prototype to launch. - Define the evaluation and safety methodology for agent workflows and drive its adoption as the bar for reliability and trust. - Drive the team's scientific agenda, mentor scientists and engineers, and represent the team in the internal and external scientific community. About the team The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through the latest generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. This team within Sponsored Products and Brands is focused on guiding and supporting millions of advertisers to meet their advertising needs of creating and managing ad campaigns. At this scale, the complexity of diverse advertiser goals, campaign types, and market dynamics creates both a massive technical challenge and a transformative opportunity: even small improvements in guidance systems can have outsized impact on advertiser success and Amazon’s retail ecosystem. Our vision is to build a highly personalized, context-aware agentic advertiser guidance system that leverages LLMs together with tools such as auction simulations, ML models, and optimization algorithms. This agentic framework, will operate across both chat and non-chat experiences in the ad console, scaling to natural language queries as well as autonomously manage campaigns based on deep understanding of the advertiser. To execute this vision, we collaborate closely with stakeholders across Ad Console, Sales, and Marketing to identify opportunities—from high-level product guidance down to granular keyword recommendations—and deliver them through a tailored, personalized experience. Our work is grounded in state-of-the-art agent architectures, tool integration, reasoning frameworks, and model customization approaches (including tuning, MCP, and preference optimization), ensuring our systems are both scalable and adaptive.