Computing on private data

Both secure multiparty computation and differential privacy protect the privacy of data used in computation, but each has advantages in different contexts.

Many of today’s most innovative computation-based products and solutions are fueled by data. Where those data are private, it is essential to protect them and to prevent the release of information about data subjects, owners, or users to the wrong parties. How can we perform useful computations on sensitive data while preserving privacy?

Related content
Technique that mixes public and private training data can meet differential-privacy criteria while cutting error increase by 60%-70%.

We will revisit two well-studied approaches to this challenge: secure multiparty computation (MPC) and differential privacy (DP). MPC and DP were invented to address different real-world problems and to achieve different technical goals. However, because they are both aimed at using private information without fully revealing it, they are often confused. To help draw a distinction between the two approaches, we will discuss the power and limitations of both and give typical scenarios in which each can be highly effective.

We are interested in scenarios in which multiple individuals (sometimes, society as a whole) can derive substantial utility from a computation on private data but, in order to preserve privacy, cannot simply share all of their data with each other or with an external party.

Secure multiparty computation

MPC methods allow a group of parties to collectively perform a computation that involves all of their private data while revealing only the result of the computation. More formally, an MPC protocol enables n parties, each of whom possesses a private dataset, to compute a function of the union of their datasets in such a way that the only information revealed by the computation is the output of the function. Common situations in which MPC can be used to protect private interests include

  • auctions: the winning bid amount should be made public, but no information about the losing bids should be revealed;
  • voting: the number of votes cast for each option should be made public but not the vote cast by any one individual;
  • machine learning inference: secure two-party computation enables a client to submit a query to a server that holds a proprietary model and receive a response, keeping the query private from the server and the model private from the client.
Related content
New approach to homomorphic encryption speeds up the training of encrypted machine learning models sixfold.

Note that the number n of participants can be quite small (e.g., two in the case of machine learning inference), moderate in size, or very large; the latter two size ranges both occur naturally in auctions and votes. Similarly, the participants may be known to each other (as they would be, for example, in a departmental faculty vote) or not (as, for example, in an online auction). MPC protocols mathematically guarantee the secrecy of input values but do not attempt to hide the identities of the participants; if anonymous participation is desired, it can be achieved by combining MPC with an anonymous-communication protocol.

Although MPC may seem like magic, it is implementable and even practical using cryptographic and distributed-computing techniques. For example, suppose that Alice, Bob, Carlos, and David are four engineers who want to compare their annual raises. Alice selects four random numbers that sum to her raise. She keeps one number to herself and gives each of the other three to one of the other engineers. Bob, Carlos, and David do the same with their own raises.

Secure multiparty computation
Four engineers wish to compute their average raise, without revealing any one engineer's raise to the others. Each selects four numbers that sum to his or her raise and sends three of them to the other engineers. Each engineer then sums his or her four numbers — one private number and three received from the others. The sum of all four engineers' sums equals the sum of all four raises.

After everyone has distributed the random numbers, each engineer adds up the numbers he or she is holding and sends the sum to the others. Each engineer adds up these four sums privately (i.e., on his or her local machine) and divides by four to get the average raise. Now they can all compare their raises to the team average.


Amount

Alice’s share

Bob’s share

Carlos’s share

David’s share

Sum of sums

Alice’s raise

3800

-1000

2500

900

1400


Bob’s raise

2514

700

400

650

764


Carlos’s raise

2982

750

-100

832

1500


David’s raise

3390

1500

900

-3000

3990


Sum

12686

1950

3700

-618

7654

12686

Average

3171.5





3171.5

Note that, because Alice (like Bob, Carlos, and David) kept part of her raise private (the bold numbers), no one else learned her actual raise. When she summed the numbers she was holding, the sum didn’t correspond to anyone’s raise. In fact, Bob’s sum was negative, because all that matters is that the four chosen numbers add up to the raise; the sign and magnitude of these four numbers are irrelevant.

Summing all of the engineers’ sums results in the same value as summing the raises directly, namely $12,686. If all of the engineers follow this protocol faithfully, dividing this value by four yields the team average raise of $3,171.50, which allows each person to compare his or her raise against the team average (locally and hence privately) without revealing any salary information.

A highly readable introduction to MPC that emphasizes practical protocols, some of which have been deployed in real-world scenarios, can be found in a monograph by Evans, Kolesnikov, and Rosulek. Examples of real-world applications that have been deployed include analysis of gender-based wage gaps in Boston-area companies, aggregate adoption of cybersecurity measures, and Covid exposure notification. Readers may also wish to read our previous blog post on this and related topics.

Differential privacy

Differential privacy (DP) is a body of statistical and algorithmic techniques for releasing an aggregate function of a dataset without revealing the mapping between data contributors and data items. As in MPC, we have n parties, each of whom possesses a data item. Either the parties themselves or, more often, an external agent wishes to compute an aggregate function of the parties’ input data.

Related content
Calibrating noise addition to word density in the embedding space improves utility of privacy-protected text.

If this computation is performed in a differentially private manner, then no information that could be inferred from the output about the ith input, xi, can be associated with the individual party Pi. Typically, the number n of participants is very large, the participants are not known to each other, and the goal is to compute a statistical property of the set {x1, …, xn} while protecting the privacy of individual data contributors {P1, …, Pn}.

In slightly more detail, we say that a randomized algorithm M preserves differential privacy with respect to an aggregation function f if it satisfies two properties. First, for every set of input values, the output of M closely approximates the value of f. Second, for every distinct pair (xi, xi') of possible values for the ith individual input, the distribution of M(x1, …, xi,…, xn) is approximately equivalent to the distribution of M(x1, …, xi′, …, xn). The maximum “distance” between the two distributions is characterized by a parameter, ϵ, called the privacy parameter, and M is called an ϵ-differentially private algorithm.

Note that the output of a differentially private algorithm is a random variable drawn from a distribution on the range of the function f. That is because DP computation requires randomization; in particular, it works by “adding noise.” All known DP techniques introduce a salient trade-off between the privacy parameter and the utility of the output of the computation. Smaller values of ϵ produce better privacy guarantees, but they require more noise and hence produce less-accurate outputs; larger values of ϵ yield worse privacy bounds, but they require less noise and hence deliver better accuracy.

For example, consider a poll, the goal of which is to predict who is going to win an election. The pollster and respondents are willing to sacrifice some accuracy in order to improve privacy. Suppose respondents P1, …, Pn have predictions x1, …, xn, respectively, where each xi is either 0 or 1. The poll is supposed to output a good estimate of p, which we use to denote the fraction of the parties who predict 1. The DP framework allows us to compute an accurate estimate and simultaneously to preserve each respondent’s “plausible deniability” about his or her true prediction by requiring each respondent to add noise before sending a response to the pollster.

Related content
Private aggregation of teacher ensembles (PATE) leads to word error rate reductions of more than 26% relative to standard differential-privacy techniques.

We now provide a few more details of the polling example. Consider the algorithm m that takes as input a bit xi and flips a fair coin. If the coin comes up tails, then m outputs xi; otherwise m flips another fair coin and outputs 1 if heads and 0 if tails. This m is known as the randomized response mechanism; when the pollster asks Pi for a prediction, Pi responds with m(xi). Simple statistical calculation shows that, in the set of answers that the pollster receives from the respondents, the expected fraction that are 1’s is

Pr[First coin is tails] ⋅ p + Pr[First coin is heads] ⋅ Pr[Second coin is heads] = p/2 + 1/4.

Thus, the expected number of 1’s received is n(p/2 + 1/4). Let N = m(x1) + ⋅⋅⋅ + m(xn) denote the actual number of 1’s received; we approximate p by M(x1, …, xn) = 2N/n − 1/2. In fact, this approximation algorithm, M, is differentially private. Accuracy follows from the statistical calculation, and privacy follows from the “plausible deniability” provided by the fact that M outputs 1 with probability at least 1/4 regardless of the value of xi.

Differential privacy has dominated the study of privacy-preserving statistical computation since it was introduced in 2006 and is widely regarded as a fundamental breakthrough in both theory and practice. An excellent overview of algorithmic techniques in DP can be found in a monograph by Dwork and Roth. DP has been applied in many real-world applications, most notably the 2020 US Census.

The power and limitations of MPC and DP

We now review some of the strengths and weaknesses of these two approaches and highlight some key differences between them.

Secure multiparty computation

MPC has been extensively studied for more than 40 years, and there are powerful, general results showing that it can be done for all functions f using a variety of cryptographic and coding-theoretic techniques, system models, and adversary models.

Despite the existence of fully general, secure protocols, MPC has seen limited real-world deployment. One obstacle is protocol complexity — particularly the communication complexity of the most powerful, general solutions. Much current work on MPC addresses this issue.

Related content
A privacy-preserving version of the popular XGBoost machine learning algorithm would let customers feel even more secure about uploading sensitive data to the cloud.

More-fundamental questions that must be answered before MPC can be applied in a given scenario include the nature of the function f being computed and the information environment in which the computation is taking place. In order to explain this point, we first note that the set of participants in the MPC computation is not necessarily the same as the set of parties that receive the result of the computation. The two sets may be identical, one may be a proper subset of the other, they may have some (but not all) elements in common, or they may be entirely disjoint.

Although a secure MPC protocol (provably!) reveals nothing to the recipients about the private inputs except what can be inferred from the result, even that may be too much. For example, if the result is the number of votes for and votes against a proposition in a referendum, and the referendum passes unanimously, then the recipients learn exactly how each participant voted. The referendum authority can avoid revealing private information by using a different f, e.g., one that is “YES” if the number of votes for the proposition is at least half the number of participants and “NO” if it is less than half.

This simple example demonstrates a pervasive trade-off in privacy-preserving computation: participants can compute a function that is more informative if they are willing to reveal private information to the recipients in edge cases; they can achieve more privacy in edge cases if they are willing to compute a less informative function.

In addition to specifying the function f carefully, users of MPC must evaluate the information environment in which MPC is to be deployed and, in particular, must avoid the catastrophic loss of privacy that can occur when the recipients combine the result of the computation with auxiliary information. For example, consider the scenario in which the participants are all of the companies in a given commercial sector and metropolitan area, and they wish to use MPC to compute the total dollar loss that they (collectively) experienced in a given year that was attributable to data breaches; in this example, the recipients of the result are the companies themselves.

Related content
Scientists describe the use of privacy-preserving machine learning to address privacy challenges in XGBoost training and prediction.

Suppose further that, during that year, one of the companies suffered a severe breach that was covered in the local media, which identified the company by name and reported an approximate dollar figure for the loss that the company suffered as a result of the breach. If that approximate figure is very close to the total loss imposed by data breaches on all the companies that year, then the participants can conclude that all but one of them were barely affected by data breaches that year.

Note that this potentially sensitive information is not leaked by the MPC protocol, which reveals nothing but the aggregate amount lost (i.e., the value of the function f). Rather, it is inferred by combining the result of the computation with information that was already available to the participants before the computation was done. The same risk that input privacy will be destroyed when results are combined with auxiliary information is posed by any computational method that reveals the exact value of the function f.

Differential privacy

The DP framework provides some elegant, simple mechanisms that can be applied to any function f whose output is a vector of real numbers. Essentially, one can independently perturb or “noise up” each component of f(x) by an appropriately defined random value. The amount of noise that must be added in order to hide the contribution (or, indeed, the participation) of any single data subject is determined by the privacy parameter and the maximum amount by which a single input can change the output of f. We explain one such mechanism in slightly more mathematical detail in the following paragraph.

One can apply the Laplace mechanism with privacy parameter ϵ to a function f, whose outputs are k-tuples of real numbers, by returning the value f(x1, …, xn) + (Y1, …, Yk) on input (x1, …, xn), where the Yi are independent random variables drawn from the Laplace distribution with parameter Δ(f)/ϵ. Here Δ(f) denotes the 1sensitivity of the function f, which captures the magnitude by which a single individual’s data can change the output of f in the worst case. The technical definition of the Laplace distribution is beyond the scope of this article, but for our purposes, its important property is that the Yi can be sampled efficiently.

Related content
The team’s latest research on privacy-preserving machine learning, federated learning, and bias mitigation.

Crucially, DP protects data contributors against privacy loss caused by post-processing computational results or by combining results with auxiliary information. The scenario in which privacy loss occurred when the output of an MPC protocol was combined with information from an existing news story could not occur in a DP application; moreover, no harm could be done by combining the result of a DP computation with auxiliary information in a future news story.

DP techniques also benefit from powerful composition theorems that allow separate differentially private algorithms to be combined in one application. In particular, the independent use of an ϵ1-differentially private algorithm and an ϵ2-differentially private algorithm, when taken together, is (ϵ1 + ϵ2)-differentially private.

One limitation on the applicability of DP is the need to add noise — something that may not be tolerable in some application scenarios. More fundamentally, the ℓ1 sensitivity of a function f, which yields an upper bound on the amount of noise that must be added to the output in order to achieve a given privacy parameter ϵ, also yields a lower bound. If the output of f is strongly influenced by the presence of a single outlier in the input, then it is impossible to achieve strong privacy and high accuracy simultaneously.

For example, consider the simple case in which f is the sum of all of the private inputs, and each input is an arbitrary positive integer. It is easy to see that the ℓ1 sensitivity is unbounded in this case; to hide the contribution or the participation of an individual whose data item strongly dominates those of all other individuals would require enough noise to render the output meaningless. If one can restrict all of the private inputs to a small interval [a,b], however, then the Laplace mechanism can provide meaningful privacy and accuracy.

DP was originally designed to compute statistical aggregates while preserving the privacy of individual data subjects; in particular, it was designed with real-valued functions in mind. Since then, researchers have developed DP techniques for non-numerical computations. For example, the exponential mechanism can be used to solve selection problems, in which both input and output are of arbitrary type.

Related content
Amazon is helping develop standards for post-quantum cryptography and deploying promising technologies for customers to experiment with.

In specifying a selection problem, one must define a scoring function that maps input-output pairs to real numbers. For each input x, a solution y is better than a solution y′ if the score of (x,y) is greater than that of (x,y′). The exponential mechanism generally works well (i.e., achieves good privacy and good accuracy simultaneously) for selection problems (e.g., approval voting) that can be defined by scoring functions of low sensitivity but not for those (e.g., set intersection) in which the scoring function must have high sensitivity. In fact, there is no differentially private algorithm that works well for set intersection; by contrast, MPC for set intersection is a mature and practical technology that has seen real-world deployment.

Conclusion

In conclusion, both secure multiparty computation and differential privacy can be used to perform computations on sensitive data while preserving the privacy of those data. Important differences between the bodies of technique include

  • The nature of the privacy guarantee: Use of MPC to compute a function y = f(x1, x2, ..., xn) guarantees that the recipients of the result learn the output y and nothing more. For example, if there are exactly two input vectors that are mapped to y by f, the recipients of the output y gain no information about which of two was the actual input to the MPC computation, regardless of the number of components in which these two input vectors differ or the magnitude of the differences. On the other hand, for any third input vector that does not map to y, the recipient learns with certainty that the real input to the MPC computation was not this third vector, even if it differs from one of the first two in only one component and only by a very small amount. By contrast, computing f with a DP algorithm guarantees that, for any two input vectors that differ in only one component, the (randomized!) results of the computation are approximately indistinguishable, regardless of whether the exact values of f on these two input vectors are equal, nearly equal, or extremely different. Straightforward use of composition yields a privacy guarantee for inputs that differ in c components at the expense of increasing the privacy parameter by a factor of c.
  • Typical use cases: DP techniques are most often used to compute aggregate properties of very large datasets, and typically, the identities of data contributors are not known. None of these conditions is typical of MPC use cases.
  • Exact vs. noisy answers: MPC can be used to compute exact answers for all functions f. DP requires the addition of noise. This is not a problem in many statistical computations, but even small amounts of noise may not be acceptable in some application scenarios. Moreover, if f is extremely sensitive to outliers in the input data, the amount of noise needed to achieve meaningful privacy may preclude meaningful accuracy.
  • Auxiliary information: Combining the result of a DP computation with auxiliary information cannot result in privacy loss. By contrast, any computational method (including MPC) that returns the exact value y of a function f runs the risk that a recipient of y might be able to infer something about the input data that is not implied by y alone, if y is combined with auxiliary information.

Finally, we would like to point out that, in some applications, it is possible to get the benefits of both MPC and DP. If the goal is to compute f, and g is a differentially private approximation of f that achieves good privacy and accuracy simultaneously, then one natural way to proceed is to use MPC to compute g. We expect to see both MPC and DP used to enhance data privacy in Amazon’s products and services.

Related content

US, WA, Seattle
We are seeking a Senior Applied Scientist to join our team in developing pioneering AI research, Generative AI, Agentic AI, Large Language Models (LLMs), Diffusion and Flow Models, and other advanced Machine Learning and Deep Learning solutions for Amazon Selection and Catalog Systems, within the AI Lab Team. This role offers a unique opportunity to work on AI research and AI products that will shape the future of online shopping experiences. Our team operates at the forefront of AI research and development, working on challenges that directly impact millions of customers worldwide. We push the boundaries of AI at both the foundational and application layers. As a Senior Applied Scientist, you will have the chance to experiment with LLMs and deep learning techniques, apply your research to solve real-world problems at an unprecedented scale, and collaborate with experienced scientists to contribute to Amazon's scientific innovation. Join us in redefining the future of shopping. Your work will directly influence how customers interact with the world's largest online store. Key job responsibilities - Design and implement novel AI solutions for Amazon catalog of products - Develop and train state-of-the-art LLMs, Diffusion Models, and other Generative AI models - Build and deploy autonomous AI Agents in Amazon production ecosystem - Scale AI models to handle billions of diverse products across multiple languages and geographies - Conduct research in areas such as Autonomous AI Agents, Generative AI, Language Modeling, Multi-modality Computer Vision, Diffusion Models, Reinforcement Learning - Collaborate with cross-functional teams to integrate AI models into Amazon's production ecosystem - Contribute to the scientific community through publications and conference presentations
US, WA, Seattle
Do you want to leverage your expertise in translating innovative science into impactful products to improve the lives and work of over a million people worldwide? If so, People eXperience Technology Core Science team would love to discuss how you can make that a reality. Our team is an interdisciplinary team that uses behavioral science, statistics, and machine learning to identify products, mechanisms, and process improvements that enhance Amazonians' well-being and their ability to deliver value for Amazon's customers. We collaborate with HR teams across Amazon to make Amazon PXT the most scientific human resources organization in the world. In this role, you will spearhead science design and technical implementation innovations across our talent solution science work-streams. You'll enhance existing models and create new ones, empowering leaders throughout Amazon to make data-driven business decisions. You'll collaborate with scientists and engineers to deliver solutions while working closely with business stakeholders to address their specific needs. Your work will span various business domains (corporate, operations, safety) and analysis levels (individual, group, organizational), utilizing a range of modeling approaches (linear, tree-based, deep neural networks, and LLM-based). You'll develop end-to-end ML solutions from problem formulation to deployment, maintaining high scientific standards and technical excellence throughout the process. As an Applied Scientist, you'll also contribute to the team's science strategy, keeping pace with emerging AI/ML trends. You'll mentor junior scientists, fostering their growth by identifying high-impact opportunities. Your guidance will span different analysis levels and modeling approaches, enabling stakeholders to make informed, strategic decisions. If you excel at building advanced scientific solutions and are passionate about developing technologies that drive organizational change in the AI era, join us as we work hard, have fun, and make history. Key job responsibilities Key job responsibilities • Model Development & Innovation: Design and implement novel GenAI/LLM solutions using foundation models (e.g., Claude, GPT) and AWS services including Amazon Bedrock, SageMaker, and other AWS AI/ML tools • Research & Experimentation: Conduct applied research to advance the state-of-the-art in LLM applications, including prompt engineering, few-shot learning, fine-tuning, and model evaluation • Production Deployment: Build scalable, production-ready AI systems that serve millions of requests with high reliability, low latency, and cost efficiency • Cross-Functional Collaboration: Partner with product managers, engineers, and business stakeholders to translate business requirements into technical solutions and drive measurable impact • Technical Leadership: Mentor junior scientists, contribute to technical strategy, and establish best practices for GenAI development across the organization • Evaluation & Metrics: Design rigorous evaluation frameworks to measure model performance, bias, safety, and business impact • Documentation & Influence: Publish technical papers, create documentation, and influence both technical and non-technical audiences About the team The People eXperience and Technology (PXT) Core Science Team uses science, engineering, and customer-obsessed problem solving to proactively identify mechanisms, process improvements, and products that simultaneously improve Amazon and Amazonians' lives, wellbeing, and value of work. As an interdisciplinary team combining talents from machine learning, statistics, economics, behavioral science, engineering, and product development, the Core Science team develops and delivers measurable solutions through innovation and rapid prototyping to accelerate informed, accurate, and reliable decision-making backed by science and data. We are building a talent intelligence layer — fusing natural language understanding, network science, and large-scale predictive modeling into a unified platform that continuously learns from how people work, collaborate, and grow across one of the world's largest and most complex workforces.
US, CA, Sunnyvale
We are seeking an Applied Scientist II to join our team in developing pioneering AI research, Generative AI, Agentic AI, Large Language Models (LLMs), Diffusion and Flow Models, and other advanced Machine Learning and Deep Learning solutions for Amazon Selection and Catalog Systems, within the AI Lab Team. This role offers a unique opportunity to work on AI research and AI products that will shape the future of online shopping experiences. Our team operates at the forefront of AI research and development, working on challenges that directly impact millions of customers worldwide. We push the boundaries of AI at both the foundational and application layers. As a Applied Scientist, you will have the chance to experiment with LLMs and deep learning techniques, apply your research to solve real-world problems at an unprecedented scale, and collaborate with experienced scientists to contribute to Amazon's scientific innovation. Join us in redefining the future of shopping. Your work will directly influence how customers interact with the world's largest online store. Key job responsibilities - Design and implement novel AI solutions for Amazon catalog of products - Develop and train state-of-the-art LLMs, Diffusion Models, and other Generative AI models - Build and deploy autonomous AI Agents in Amazon production ecosystem - Scale AI models to handle billions of diverse products across multiple languages and geographies - Conduct research in areas such as Autonomous AI Agents, Generative AI, Language Modeling, Multi-modality Computer Vision, Diffusion Models, Reinforcement Learning - Collaborate with cross-functional teams to integrate AI models into Amazon's production ecosystem - Contribute to the scientific community through publications and conference presentations
US, WA, Seattle
Here's the job description with causal ML woven in: We are looking for a talented, organized, and customer-focused applied researcher to join our Pricing Optimization science group, with a charter to measure, refine, and launch customer-obsessed improvements to our algorithmic pricing and promotion models across all products listed on Amazon. This role requires an individual with exceptional machine learning modeling and architecture expertise — particularly in deep learning, neural networks, and transformer-based architectures applied to price prediction and forecasting problems. Equally important is deep expertise in causal machine learning — including causal inference, treatment-effect estimation, and experimentation methods (e.g., uplift modeling, double/debiased machine learning, instrumental variables, and A/B and quasi-experimental design) — to isolate the true impact of pricing and promotion decisions on customer behavior and business outcomes. The ideal candidate brings a strong foundation in applied statistics and probabilistic modeling, excellent cross-functional collaboration skills, business acumen, and an entrepreneurial spirit. We are looking for an experienced innovator who is a self-starter, comfortable with ambiguity, demonstrates strong attention to detail, and has the ability to work in a fast-paced and ever-changing environment. Key job responsibilities See the big picture. Understand and influence the long-term vision for Amazon's science-based competitive, perception-preserving pricing techniques. Develop and advance price prediction models leveraging deep learning frameworks, transformer architectures, and advanced statistical methods to drive pricing accuracy at scale. Build strong collaborations. Partner with product, engineering, and science teams within Pricing & Promotions to deploy machine learning price estimation and error correction solutions at Amazon scale. Design and implement neural network-based architectures — including sequence models and transformers — for large-scale price prediction and optimization. Stay informed. Establish mechanisms to stay up to date on the latest scientific advancements in deep learning, transformer architectures, applied statistics, neural network design, probabilistic forecasting, and multi-objective optimization techniques. Identify opportunities to apply them to relevant Pricing & Promotions business problems. Keep innovating for our customers. Foster an environment that promotes rapid experimentation, continuous learning, and incremental value delivery. Leverage statistical rigor and modern deep learning approaches to validate hypotheses and drive measurable pricing improvements. Successfully execute & deliver. Apply your exceptional technical machine learning expertise — including deep neural networks, attention-based models, and applied statistical analysis — to incrementally move the needle on some of our hardest pricing problems. A day in the life We are hiring a Sr. Applied Scientist to drive our pricing optimization initiatives. We drive cross-domain and cross-system improvements through: * shape and extend our RL optimization platform - a pricing centric tool that automates the optimization of various system parameters and price inputs. * Error detection and price quality guardrails at scale. * Identifying opportunities to optimally price across systems and contexts (marketplaces, request types, event periods) Price is a highly relevant input into Stores architectures; this role creates the opportunity to drive extremely large impact (measured in Bs not Ms), but demands careful thought and clear communication. About the team The Pricing Optimization science group builds and refines Amazon's algorithmic pricing and promotion models at scale. Our team combines expertise in deep learning, transformer architectures, applied statistics, and probabilistic forecasting to develop price prediction systems that directly impact the customer experience. The team also brings hands-on experience with causal modeling and inference — including uplift modeling and treatment effect estimation — to rigorously measure the impact of pricing decisions on customer behavior and business outcomes. We partner closely with product, engineering, and business teams to take solutions from research through production deployment.
IN, KA, Bengaluru
Are you excited by the idea of developing personalized experiences for Amazon customers as they shop? Are you looking for new challenges and to solve hard science problems while applying state-of-the-art recommendation system modeling and GenAI techniques? Join us and you'll help millions of customers make informed purchase decisions while also advancing the state of Amazon's science by publishing research! Key job responsibilities - Participate in the design, development, evaluation, deployment and updating of data-driven models for shopping personalization. - Develop and test new signals for improving recommendation models - Use supervised and uplift learning algorithms to improve customer experience - Contribute to production code and science tooling - Design A/B tests and conduct statistical analysis on their results - Work with distributed machine learning and statistical algorithms to harness enormous volumes of data at scale to serve our customers - Work closely with internal stakeholders like the business teams, engineering teams and partner teams and align them with respect to your focus area - Present and publish science research internally and externally, contributing to Amazon's science community - Mentor junior engineers and scientists. About the team Our team's mission is to surface the right payments-related recommendations to customers at the right time, helping create a rewarding and successful shopping experience for Amazon's customers. Our team's culture is highly collaborative, with an emphasis on supporting each other and learning from one another. We dedicate time each week to focus on personal development and expanding our knowledge as a team. We also highly value having a big impact, both for Amazon's business and for our customers.
US, NY, New York
About Sponsored Products and Brands The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About our team The Search Ranking and Interleaving (R&I) team within Sponsored Products and Brands is responsible for determining which ads to show and the quality of ads shown on the search page (e.g., relevance, personalized and contextualized ranking to improve shopper experience, where to place them, and how many ads to show on the search page. This helps shoppers discover new products while helping advertisers put their products in front of the right customers, aligning shoppers’, advertisers’, and Amazon’s interests. To do this, we apply a broad range of GenAI and ML techniques to continuously explore, learn, and optimize the ranking and allocation of ads on the search page. We are an interdisciplinary team with a focus on improving the SP experience in search by gaining a deep understanding of shopper pain points and developing new innovative solutions to address them. A day in the life As a Sr. Applied Scientist on this team, you will identify big opportunities for the team to make a direct impact on customers and the search experience. You will work closely with with search and retail partner teams, software engineers and product managers to build scalable real-time GenAI and ML solutions. You will lead projects end-to-end including problem formulation in collaboration with Product Managers and key stakeholders, lead a team of scientists to build models, design, run, and analyze A/B experiments to improve the experience of millions of Amazon shoppers. Key job responsibilities - Architect next-generation systems that improve Amazon's Search page. - Pioneer breakthrough applied science in multi-modal GenAI applications for advertising, combining text, image, and multi-lingual support. - Develop real-time machine learning algorithms to allocate billions of ads per day in advertising auctions. - Research new and innovative machine learning approaches.
US, CA, San Diego
Do you want to join an innovative team of scientists and engineers who use terabytes of data and create state-of-the-art Generative AI algorithms to push the boundaries of AI creativity? We are building foundational behavioral models for Amazon Stores using Generative AI, LLMs and Large Model training techniques that fuses general world knowledge, customer shopping behavior and Amazon e-commerce domain knowledge. We are looking for scientists who are passionate about technology, innovation, and customer experience, and are ready to make a lasting impact on the industry using intelligent and transformative AI applications. Working closely with cross-functional teams, you will be an essential part of every stage of AI development, from ideation and design to rigorous testing and successful deployment, ensuring our AI projects drive innovation and provide value for our customers. If you’re fired up about being part of a dynamic, driven team, then this is your moment to join us on this exciting journey! Key job responsibilities In this role you will leverage your background and expertise to lead developing foundational behavioral model for Amazon Stores using Generative AI, LLM and Large Model training techniques. On a day-to-day basis, you will: - Research and implement new algorithms and architectures for generative AI applications. - Optimize model performance and scalability for inference and deployment. - Collaborate with other talented applied scientists and engineers to gather and preprocess large datasets and develop an improved training infrastructure that accelerates innovation. - Experiment with SOTA methods to improve generative AI model quality. - Provide technical expertise and guidance to support the integration of generative AI solutions into various products and services.
US, WA, Seattle
Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and exclusive access to coverage of live sports. All customers regardless of whether they have a Prime membership or not, can access programming from subscriptions such as Apple TV, Peacock Premium Plus, HBO Max, FOX One, Crunchyroll and MGM+, as well as more than 900 free ad-support (FAST) Channels, rent or buy titles, and enjoy even more content for free with ads. The Prime Video Personalization and Discovery team matches customers with the right content at the right time, at all touch points throughout the content discovery journey. We are looking for a customer-focused, solutions-oriented Data Scientist to help build new data-driven frameworks to understand what makes new personalization and content discovery innovations successful for users and the business. You'll be part of an embedded science team on projects that are fast-paced, challenging, and ultimately influence what millions of customers around the world see when the log into Prime Video. The ideal candidate brings strong problem-solving skills, stakeholder communication skills, and the ability to balance technical rigor with delivery speed and customer impact. You will build cross-functional support within Prime Video, assess business problems, define metrics, and support iterative scientific solutions that balance short-term delivery with long-term science roadmaps. Key job responsibilities - Use advanced statistical and machine learning techniques to extract insights from complex, large-scale data sets - Design and implement end-to-end data science workflows, from data acquisition and cleaning to model development, testing, and deployment - Support scalable, self-service data analyses by building datasets for analytics, reporting and ML use cases - Partner with product stakeholders and senior science peers to identify strategic data-driven opportunities to improve the customer experience - Communicate findings, conclusions, and recommendations to technical and non-technical stakeholders - Stay up-to-date on the latest data science tools, techniques, and best practices and help evangelize them across the organization
IN, KA, Bengaluru
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at https://www.amazon.com/music. The Music Catalog Quality team at Amazon Music serves a key role in developing solutions to ensure and improve the quality of catalog metadata and content across the music streaming experience. We create solutions that detect, measure, and remediate quality issues in music metadata - including artist information, track attributes, versions, content tags, and provide actionable insights that enable continuous improvement of the catalog. We leverage a host of scientific and engineering technologies to accomplish this mission, including Generative AI, classical ML, Natural Language Processing, Computer Vision, and automated data validation pipelines. Key job responsibilities As an Applied Scientist, you will own the design and development of end-to-end systems. You’ll have the opportunity to create technical roadmaps, and drive production level projects that will support Amazon Science. You will work closely with Amazon scientists, and other science interns to develop solutions and deploy them into production. The ideal scientist must have the ability to work with diverse groups of people and cross-functional teams to solve complex business problems. Other responsibilities include: - Collaborate with scientists, engineers, and product managers to define and frame business problems as ML or optimization tasks. - Use machine learning, deep learning, LLMs and Agentic AI techniques to create scalable solutions for business problems - Analyze and extract relevant information from large amounts of Amazon's data to help automate and optimize key processes - Design, development and evaluation of AI models for predictive learning - Research and implement novel machine learning and statistical approaches - Implement scalable data pipelines and model-serving systems. - Analyze experimental results, draw insights, and refine models to improve accuracy and robustness. - Communicate findings and recommendations to technical and non-technical audiences.
IN, KA, Bengaluru
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at https://www.amazon.com/music. The Music Catalog Quality team at Amazon Music serves a key role in developing solutions to ensure and improve the quality of catalog metadata and content across the music streaming experience. We create solutions that detect, measure, and remediate quality issues in music metadata - including artist information, track attributes, versions, content tags, and provide actionable insights that enable continuous improvement of the catalog. We leverage a host of scientific and engineering technologies to accomplish this mission, including Generative AI, classical ML, Natural Language Processing, Computer Vision, and automated data validation pipelines. Key job responsibilities As an Applied Scientist, you will own the design and development of end-to-end systems. You’ll have the opportunity to create technical roadmaps, and drive production level projects that will support Amazon Science. You will work closely with Amazon scientists, and other science interns to develop solutions and deploy them into production. The ideal scientist must have the ability to work with diverse groups of people and cross-functional teams to solve complex business problems. Other responsibilities include: - Collaborate with scientists, engineers, and product managers to define and frame business problems as ML or optimization tasks. - Use machine learning, deep learning, LLMs and Agentic AI techniques to create scalable solutions for business problems - Analyze and extract relevant information from large amounts of Amazon's data to help automate and optimize key processes - Design, development and evaluation of AI models for predictive learning - Research and implement novel machine learning and statistical approaches - Implement scalable data pipelines and model-serving systems. - Analyze experimental results, draw insights, and refine models to improve accuracy and robustness. - Communicate findings and recommendations to technical and non-technical audiences.