Advances in trustworthy machine learning at Alexa AI

The team’s latest research on privacy-preserving machine learning, federated learning, and bias mitigation.

At Amazon, we take the protection of customer data very seriously. We are also committed to eliminating the biases that can exist in off-the-shelf language models — such as GPT-3 and RoBERTa — that are the basis of most modern natural-language processing. Trained on public texts, these language models are known to reflect the biases implicit in those texts.

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These two topics — privacy protection and fairness — are at the core of trustworthy machine learning, an important area of research at Alexa AI. In 2021, we made contributions in the following areas:

  • Privacy-preserving machine learningDifferential privacy provides a rigorous way to quantify the privacy of machine learning models. We investigated vulnerabilities presented in the differential-privacy literature and propose computationally efficient mechanisms for protecting against them.
  • Federated learning: Federated learning (FL) is a distributed-training technique that keeps customer data on-device. Devices send only model parameter updates to the cloud, not raw data. We studied several FL challenges arising in an industrial setting.
  • Fairness in machine learning: Machine learning (ML) models should perform equally well regardless of who’s using them. But even knowing how to quantify fairness is a challenge. We introduced measures of fairness and methods to mitigate bias in ML models.
Counterfactuals.png
To reduce binary-gender disparity in a distilled GPT-2 language model, we introduce counterfactual examples, in which binary genders in real-world training examples are swapped.

Below, we summarize our research in these areas, which will be presented at ACL and ICASSP later this year. We also invite readers to participate in workshops and sessions we are organizing at NAACL 2022 and Interspeech 2022.

1. Privacy-preserving ML

The intuition behind differential privacy (DP) is that access to the outputs of a model should not provide any hint about what inputs were used to train the model. DP quantifies that intuition as a difference (in probabilities) between the outputs of a model trained on a given dataset and the outputs of the same model trained on the same dataset after a single input is removed.

One way to meet a DP privacy guarantee is to add some noise to the model parameters during training in order to obfuscate their relationship to training data. But this can compromise accuracy. The so-called privacy/utility tradeoff appears in every DP application.

Another side effect of adding a DP mechanism is increased training time. Given that training natural-language-understanding (NLU) models with large volumes of data can be prohibitively slow and that industry standards require fast training and deployment — e.g., when new features are being released — we developed a training method that meets DP requirements but remains efficient. We describe the method in a paper we’re presenting at this year’s ICASSP, “An efficient DP-SGD mechanism for large scale NLP models”.

In this work, we study the most popular DP mechanism for deep neural networks, DP-SGD, and build a computationally efficient alternative, eDP-SGD, in which we use a batch-processing scheme that leverages the GPU architecture and automates part of the hyperparameter-tuning process. While both DP-SGD and eDP-SGD provide the same privacy guarantees, we show that the training time for our mechanism is very similar to its non-DP counterpart’s. The original DP-SGD extends training time as much as 130-fold.

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Since we did our study, researchers have developed methods with stronger theoretical DP guarantees than the ones we impose in our paper, but our approach is consistent with those methods. Overall, this work makes DP more generally accessible and helps us integrate NLU models with DP guarantees into our production systems, where new models are frequently released, and a significant increase in training time is prohibitive.

While DP provides theoretical privacy guarantees, we are also interested in practical guarantees, i.e., measuring the amount of information that could potentially leak from a given model. In addition to the performance and training time of eDP-SGD, we also studied the correlation between theoretical and practical privacy guarantees. We measured practical privacy leakage using the most common method in the field, the success rate of membership inference attacks on a given model. Our experiments provide a general picture of how to optimize the privacy/utility trade-off using DP techniques for NLU models.

We also expanded the set of mechanisms for protecting NLU models against other types of attacks. In “Canary extraction in natural language understanding models”, which we will present at ACL 2022, we study the vulnerability of text classification models to a certain kind of white-box attack called a model inversion attack (ModIvA), where a fictional attack has access to the entire set of model parameters and intends to retrieve examples used during training. Existing model inversion techniques are applied to models with either continuous inputs or continuous outputs. In our work, we adopt a similar approach to text classification tasks where both inputs and outputs are discrete.

As new model architectures are developed that might display new types of vulnerabilities, we will continue innovating efficient ways of protecting our customers’ privacy.

Upcoming activities

2. Federated Learning

The idea behind federated learning (FL) is that, during the training of an ML model, part of the computation is delegated to customers’ devices, leveraging the processing power of those devices while avoiding the centralization of privacy-sensitive datasets. Each device modifies a common, shared model according to locally stored data, then sends an updated model to a central server that aggregates model updates and sends a new shared model to all the devices. At each round, the central server randomly selects a subset of active devices and requests that they perform updates.

Federated Learning Animation.gif
With federated learning, devices send model updates, not data, to a central server.

In the past year, we have made progress toward more-efficient FL and adapted common FL techniques to the industrial setting. For instance, in “Learnings from federated learning in the real world”, which we will present at ICASSP this year, we explore device selection strategies that differ from the standard uniform selection. In particular, we present the first study of device selection based on device “activity” — i.e., the number of available training samples.

These simple selection strategies are lightweight compared to existing methods, which require heavy computation from all the devices. They are thus more suitable to industrial applications, where millions of devices are involved. We study two different settings: the standard “static” setting, where all the data are available at once, and the more realistic “continual” setting, where customers generate new data over time, and past examples might have to be deleted to save storage space. Our experiments on training a language model with FL show that non-uniform sampling outperforms uniform sampling when applied to real-world data, for both the static and continual settings.

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We also expanded our understanding of FL for natural-language processing (NLP) and, in the process, made FL more accessible to the NLP community. In “FedNLP: A research platform for federated learning in natural language processing”, which will be presented later this year at NAACL, we and our colleagues at the University of Southern California and FedML systematically compare the most popular FL algorithms for four mainstream NLP tasks. We also present different methods to generate dataset partitions that are not independent and identically distributed (IID), as real-world FL methods must be robust against shifts in the distributions of the data used to train ML models.

Our analysis reveals that there is still a large gap between centralized and decentralized training under various settings, and we highlight several directions in which FL for NLP can advance. The paper represents Amazon’s contribution to the open-source framework FedNLP, which is capable of evaluating, analyzing, and developing FL methods for NLP. The codebase contains non-IID partitioning methods, enabling easy experimentation to advance the state of FL research for NLP.

We also designed methods to account for the naturally heterogeneous character of customer-generated data and applied FL to a wide variety of NLP tasks. We are aware that FL still presents many challenges, such as how to do evaluation when access to data is removed, on-device label generation for supervised tasks, and privacy-preserving communication between the server and the different devices. We are actively addressing each of these and plan to leverage our findings to improve FL-based model training and enhance associated capabilities such as analytics and model evaluation.

Upcoming activities

3. Fairness in ML

Natural-language-processing applications’ increased reliance on large language models trained on intrinsically biased web-scale corpora has amplified the importance of accurate fairness metrics and procedures for building more robust models.

In “On the intrinsic and extrinsic fairness evaluation metrics for contextualized language representations”, which we are presenting at ACL 2022, we compare two families of fairness metrics — namely extrinsic and intrinsic — that are widely used for language models. Intrinsic metrics directly probe into the fairness of language models, while extrinsic metrics evaluate the fairness of a whole system through predictions on downstream tasks.

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Method significantly reduces bias while maintaining comparable performance on machine learning tasks.

For example, the contextualized embedding association test (CEAT), an intrinsic metric, measures bias through word embedding distances in semantic vector spaces, and the extrinsic metric HateXPlain measures the bias in a downstream hate speech detection system.

Our experiments show that inconsistencies between intrinsic and extrinsic metrics often reflect inconsistencies between the datasets used to evaluate them, and a clear understanding of bias in ML models requires more careful alignment of evaluation data. The results we report in the paper can help guide the NLP community as to how to best conduct fairness evaluations.

We have also designed new measures of fairness that are adapted to language-processing applications. In “Measuring fairness of text classifiers via prediction sensitivity”, which we will present at ACL 2022, we looked at sensitivity to perturbations of input as a way to measure fairness in ML models. The metric attempts to quantify the extent to which a single prediction depends on an input feature that encodes membership in an underrepresented group.

Accumulated prediction sensitivity.png
Our new bias measure, accumulated prediction sensitivity, combines the outputs of tow models, a task classifier (TC) and a protected status model (PSM).

We provide a theoretical analysis of our formulation and show a statistically significant difference between our metric’s correlation with the human notion of fairness and the existing counterfactual fairness metric’s.

Finally, we proposed a method to mitigate the biases of large language models during knowledge distillation, in which a smaller, more efficient model is trained to match the language model’s output on a particular task. Because large language models are trained on public texts, they can be biased in multiple ways, including the unfounded association of male or female genders with gender-neutral professions.

Distillation examples.png
Examples of texts generated by language models in response to gendered prompts before and after the application of our distillation method.

In another ACL paper, “Mitigating gender bias in distilled language models via counterfactual role reversal”, we introduce two modifications to the standard distillation mechanisms: data augmentation and teacher prediction perturbation.

We use our method to distill a GPT-2 language model for a text-generation task and demonstrate a substantial reduction in gender disparity, with only a minor reduction in utility. Interestingly, we find that reduced disparity in open-ended text generation may not necessarily lead to fairness on other downstream tasks. This finding underscores the importance of evaluating language model fairness along multiple metrics and tasks.

Our work on fairness in ML for NLP applications should help enable models that are more robust against the inherent biases of text datasets. There remain plenty of challenges in this field, but we strive to build models that offer the same experience to any customer, wherever and however they choose to interact with Alexa.

Upcoming activities

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Key responsibilities include, but are not limited to: - Contribute to the design and development of GenAI, deep learning, multi-objective optimization and/or reinforcement learning empowered solutions to transform ad retrieval, auctions, whole-page relevance, and/or bespoke shopping experiences. - Collaborate cross-functionally with other scientists, engineers, and product managers to bring scalable, production-ready science solutions to life. - Stay abreast of industry trends in GenAI, LLMs, and related disciplines, bringing fresh and innovative concepts, ideas, and prototypes to the organization. - Contribute to the enhancement of team’s scientific and technical rigor by identifying and implementing best-in-class algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor and grow junior scientists and engineers, cultivating a high-performing, collaborative, and intellectually curious team. 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We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond!
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US, CA, San Francisco
Join the next revolution in robotics at Amazon's Frontier AI & Robotics team, where you'll work alongside world-renowned AI pioneers to push the boundaries of what's possible in robotic intelligence. As an Applied Scientist, you'll be at the forefront of developing breakthrough foundation models that enable robots to perceive, understand, and interact with the world in unprecedented ways. You'll drive independent research initiatives in areas such as perception, manipulation, scene understanding, sim2real transfer, multi-modal foundation models, and multi-task learning, designing novel algorithms that bridge the gap between state-of-the-art research and real-world deployment at Amazon scale. In this role, you'll balance innovative technical exploration with practical implementation, collaborating with platform teams to ensure your models and algorithms perform robustly in dynamic real-world environments. You'll have access to Amazon's vast computational resources, enabling you to tackle ambitious problems in areas like very large multi-modal robotic foundation models and efficient, promptable model architectures that can scale across diverse robotic applications. Key job responsibilities - Design and implement novel deep learning architectures that push the boundaries of what robots can understand and accomplish - Drive independent research initiatives in robotics foundation models, focusing on breakthrough approaches in perception, and manipulation, for example open-vocabulary panoptic scene understanding, scaling up multi-modal LLMs, sim2real/real2sim techniques, end-to-end vision-language-action models, efficient model inference, video tokenization - Lead technical projects from conceptualization through deployment, ensuring robust performance in production environments - Collaborate with platform teams to optimize and scale models for real-world applications - Contribute to the team's technical strategy and help shape our approach to next-generation robotics challenges A day in the life - Design and implement novel foundation model architectures, leveraging our extensive compute infrastructure to train and evaluate at scale - Collaborate with our world-class research team to solve complex technical challenges - Lead technical initiatives from conception to deployment, working closely with robotics engineers to integrate your solutions into production systems - Participate in technical discussions and brainstorming sessions with team leaders and fellow scientists - Leverage our massive compute cluster and extensive robotics infrastructure to rapidly prototype and validate new ideas - Transform theoretical insights into practical solutions that can handle the complexities of real-world robotics applications Amazon offers a full range of benefits that support you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include: 1. Medical, Dental, and Vision Coverage 2. Maternity and Parental Leave Options 3. Paid Time Off (PTO) 4. 401(k) Plan If you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! At Amazon, we value people with unique backgrounds, experiences, and skillsets. If you’re passionate about this role and want to make an impact on a global scale, please apply! About the team At Frontier AI & Robotics, we're not just advancing robotics – we're reimagining it from the ground up. Our team is building the future of intelligent robotics through ground breaking foundation models and end-to-end learned systems. We tackle some of the most challenging problems in AI and robotics, from developing sophisticated perception systems to creating adaptive manipulation strategies that work in complex, real-world scenarios. What sets us apart is our unique combination of ambitious research vision and practical impact. We leverage Amazon's massive computational infrastructure and rich real-world datasets to train and deploy state-of-the-art foundation models. Our work spans the full spectrum of robotics intelligence – from multimodal perception using images, videos, and sensor data, to sophisticated manipulation strategies that can handle diverse real-world scenarios. We're building systems that don't just work in the lab, but scale to meet the demands of Amazon's global operations. Join us if you're excited about pushing the boundaries of what's possible in robotics, working with world-class researchers, and seeing your innovations deployed at unprecedented scale.
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The Sponsored Products and Brands (SPB) team at Amazon Ads is transforming advertising through generative AI technologies. We help millions of customers discover products and engage with brands across Amazon.com and beyond. Our team combines human creativity with artificial intelligence to reinvent the entire advertising lifecycle—from ad creation and optimization to performance analysis and customer insights. We develop responsible AI technologies that balance advertiser needs, enhance shopping experiences, and strengthen the marketplace. Our team values innovation and tackles complex challenges that push the boundaries of what's possible with AI. Join us in shaping the future of advertising. Key job responsibilities This role will redesign how ads create personalized, relevant shopping experiences with customer value at the forefront. Key responsibilities include: - Design and develop solutions using GenAI, deep learning, multi-objective optimization and/or reinforcement learning to transform ad retrieval, auctions, whole-page relevance, and shopping experiences. - Partner with scientists, engineers, and product managers to build scalable, production-ready science solutions. - Apply industry advances in GenAI, Large Language Models (LLMs), and related fields to create innovative prototypes and concepts. - Improve the team's scientific and technical capabilities by implementing algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor junior scientists and engineers to build a high-performing, collaborative team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value.
US, WA, Seattle
Amazon.com strives to be Earth's most customer-centric company where customers can shop in our stores to find and discover anything they want to buy. We hire the world's brightest minds, offering them a fast paced, technologically sophisticated and friendly work environment. Economists at Amazon partner closely with senior management, business stakeholders, scientist and engineers, and economist leadership to solve key business problems ranging from Amazon Web Services, Kindle, Prime, inventory planning, international retail, third party merchants, search, pricing, labor and employment planning, effective benefits (health, retirement, etc.) and beyond. Amazon Economists build econometric models using our world class data systems and apply approaches from a variety of skillsets – applied macro/time series, applied micro, econometric theory, empirical IO, empirical health, labor, public economics and related fields are all highly valued skillsets at Amazon. You will work in a fast moving environment to solve business problems as a member of either a cross-functional team embedded within a business unit or a central science and economics organization. You will be expected to develop techniques that apply econometrics to large data sets, address quantitative problems, and contribute to the design of automated systems around the company. About the team The International Seller Services (ISS) Economics team is a dynamic group at the forefront of shaping Amazon's global seller ecosystem. As part of ISS, we drive innovation and growth through sophisticated economic analysis and data-driven insights. Our mission is critical: we're transforming how Amazon empowers millions of international sellers to succeed in the WW digital marketplace. Our team stands at the intersection of innovative technology and practical business solutions. We're leading Amazon's transformation in seller services through work with Large Language Models (LLMs) and generative AI, while tackling fundamental questions about seller growth, marketplace dynamics, and operational efficiency. What sets us apart is our unique blend of rigorous economic methodology and practical business impact. We're not just analyzing data – we're building the frameworks and measurement systems that will define the future of Amazon's seller services. Whether we're optimizing the seller journey, evaluating new technologies, or designing innovative service models, our team transforms complex economic challenges into actionable insights that drive real-world results. Join us in shaping how millions of businesses worldwide succeed on Amazon's marketplace, while working on problems that combine economic theory, advanced analytics, and innovative technology.
AU, VIC, Melbourne
We are scaling an advanced team of talented Machine Learning Scientists in Melbourne. This is your chance to join our a wider international community of ML experts changing the way our customers experience Amazon. Amazon's International Machine Learning team partners with businesses across the diverse Amazon ecosystem to drive innovation and deliver exceptional experiences for customers around the globe. Our team works on a wide variety of high-impact projects that deliver innovation at global scale, leveraging unrivalled access to the latest technology, whilst actively contributing to the research community by publishing in top machine learning conferences. As part of Amazon's Research and Development organization, you will have the opportunity to push the boundaries of applied science and deploy solutions that directly benefit millions of Amazon customers worldwide. Whether you are exploring the frontiers of generative AI, developing next-generation recommender systems, or optimizing agentic workflows, your work at Amazon has the power to truly change the world. Join us in this exciting journey as we redefine the present and the future of innovative applied science. Key job responsibilities - You will take on complex problems, work on solutions that either leverage or extend existing academic and industrial research, and utilize your own out-of-the-box pragmatic thinking. - In addition to coming up with novel solutions and building prototypes, you will deliver these to production in customer facing applications, in partnership with product and development teams. - You will publish papers internally and externally, contributing to advancing knowledge in the field of applied machine learning and generative AI. About the team Our team is composed of scientists with PhDs, with a strong publication profile and an appetite to see the impact of innovation on real-world systems at scale.
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the next-level. We focus on creating entirely new products and services with a goal of positively impacting the lives of our customers. No industries or subject areas are out of bounds. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. Here at Amazon, we embrace our differences. We are committed to furthering our culture of inclusion. We have thirteen employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We are constantly learning through programs that are local, regional, and global. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust. Key job responsibilities * Partner with laboratory science teams on design and analysis of experiments * Originate and lead the development of new data collection workflows with cross-functional partners * Develop and deploy scalable bioinformatics analysis and QC workflows * Evaluate and incorporate novel bioinformatic approaches to solve critical business problems About the team Our team highly values work-life balance, mentorship and career growth. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We care about your career growth and strive to assign projects and offer training that will challenge you to become your best.