Amazon at ICLR: Graphs, time series, and more

Other paper topics include natural-language processing, dataset optimization, and the limits of existing machine learning techniques.

Time series forecasting and graph representations of data are both major topics of research at Amazon: time series forecasting is crucial to both supply chain optimization and product recommendation, and graph representations help make sense of the large datasets that are common at Amazon’s scale, such as the Amazon product catalogue.

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So it’s no surprise that both topics are well represented among the Amazon papers at the 2022 International Conference on Learning Representations (ICLR), which takes place this week. Another paper also touches on one of Amazon’s core scientific interests, natural-language processing, or computation involving free-form text inputs.

The remaining Amazon papers discuss more general machine learning techniques, such as data augmentation, or automatically selecting or generating training examples that can improve the performance of machine learning models. Another paper looks at dataset optimization more generally, proposing a technique that could be used to evaluate individual examples for inclusion in a dataset or exclusion from it. And two papers from Amazon Web Services’ Causal-Representation Learning team, which includes Amazon vice president and distinguished scientist Bernhard Schölkopf, examine the limitations of existing approaches to machine learning.

Graphs

Graphs represent data as nodes, usually depicted as circles, and edges, usually depicted as line segments connecting nodes. Graph-structured data can make machine learning more efficient, because the graph explicitly encodes relationships that a machine learning model would otherwise have to infer from data correlations.

Graph neural networks (GNNs) are a powerful tool for working with graph-structured data. Like most neural networks, GNNs produce embeddings, or fixed-length vector representations of input data, that are useful for particular computational tasks. In the case of GNNs, the embeddings capture information about both the object associated with a given node and the structure of the graph.

In real-world applications — say, a graph indicating which products tend to be purchased together — some nodes may not be connected to any others, and some connections may be spurious inferences from sparse data. In “Cold Brew: Distilling graph node representations with incomplete or missing neighborhoods”, Amazon scientists present a method for handling nodes whose edge data is absent or erroneous.

Cold Brew data distribution 16x9.png
Cold Brew addresses the real-world problem in which graph representations of data feature potentially spurious connections (tail nodes) or absent connections (cold start). Figure from "Cold Brew: Distilling graph node representations with incomplete or missing neighborhoods".

In a variation on knowledge distillation, they use a conventional GNN, which requires that each input node be connected to the rest of the graph, to train a teacher network that can produce embeddings for connected nodes. Then they train a standard multilayer perceptron — a student network — to mimic the teacher’s outputs. Unlike a conventional GNN, the student network doesn’t explicitly use structural data to produce embeddings, so it can also handle unconnected nodes. The method demonstrates significant improvements over existing methods of inferring graph structure on several benchmark datasets.

Across disciplines, AI research has recently seen a surge in the popularity of self-supervised learning, in which a machine learning model is first trained on a “proxy task”, which is related to but not identical to the target task, using unlabeled or automatically labeled data. Then the model is fine-tuned on labeled data for the target task.

With GNNs, the proxy tasks generally teach the network only how to represent node data. But in “Node feature extraction by self-supervised multi-scale neighborhood prediction”, Amazon researchers and their colleagues at the University of Illinois and UCLA present a proxy task that teaches the GNN how to represent information about graph structure as well. Their approach is highly scalable, working with graphs with hundreds of millions of nodes, and in experiments, they show that it improves GNN performance on three benchmark datasets, by almost 30% on one of them.

XRT for graph neighborhoods.png
XR-Transformer creates a hierarchical tree that sorts data into finer- and finer-grained clusters. In the context of graph neural networks, the clusters represent graph neighborhoods. Figure from "Node feature extraction by self-supervised multi-scale neighborhood prediction".

The approach, which builds on Amazon’s XR-Transformer model and is known as GIANT-XRT, has already been widely adopted and is used by the leading teams in several of the public Open Graph Benchmark competitions hosted by Stanford University (leaderboard 1 | leaderboard 2 | leaderboard 3).

Domain graph.png
Where traditional domain adaptation (left) treats all target domains the same, a new method (right) uses graphs to represent relationships between source and target domains. For instance, weather patterns in adjacent U.S. states tend to be more similar than the weather patterns in states distant from each other. Figure from “Graph-relational domain adaptation”.

A third paper, “Graph-relational domain adaptation”, applies graphs to the problem of domain adaptation, or optimizing a machine learning model to work on data with a different distribution than the data it was trained on. Conventional domain adaptation techniques treat all target domains the same, but the Amazon researchers and their colleagues at Rutgers and MIT instead use graphs to represent relationships among all source and target domains. For instance, weather patterns in adjacent U.S. states tend to be more similar than the weather patterns in states distant from each other. In experiments, the researchers show that their method improves on existing domain adaptation methods on both synthetic and real-world datasets.

Time series

Time series forecasting is essential to demand prediction, which Amazon uses to manage inventory, and it’s also useful for recommendation, which can be interpreted as continuing a sequence of product (say, music or movie) selections.

In “Bridging recommendation and marketing via recurrent intensity modeling”, Amazon scientists adapt existing mechanisms for making personal recommendations on the basis of time series data (purchase histories) to the problem of identifying the target audience for a new product.

UserRec 16x9.png
Product recommendation can be interpreted as a time-series-forecasting problem, in which a product is recommended according to its likelihood of continuing a sequence of purchases. Figure from "Bridging recommendation and marketing via recurrent intensity modeling".

Where methods for identifying a product’s potential customers tend to treat customers as atemporal collections of purchase decisions, the Amazon researchers instead frame the problem as optimizing both the product’s relevance to the customer and the customer’s activity level, or likelihood of buying any product in a given time span. In experiments, this improved the accuracy of a prediction model on several datasets.

One obstacle to the development of machine learning models that base predictions on time series data is the availability of training examples. In “PSA-GAN: Progressive self attention GANs for synthetic time series”, Amazon researchers propose a method for using generative adversarial networks (GANs) to artificially produce time series training data.

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GANs pit generators, which produce synthetic data, against discriminators, which try to distinguish synthetic data from real. The two are trained together, each improving the performance of the other.

The Amazon researchers show how to synthesize plausible time series data by progressively growing — or adding network layers to — both the generator and the discriminator. This enables the generator to first learn general characteristics that the time series as a whole should have, then learn how to produce series that exhibit those characteristics.

Data augmentation

In addition to the paper on synthetic time series, one of Amazon’s other papers at ICLR, “Deep AutoAugment”, also focuses on data augmentation.

It’s become standard practice to augment the datasets used to train machine learning models by subjecting real data to sequences of transformations. For instance, a training image for a computer vision task might be flipped, stretched, rotated or cropped, or its color or contrast might be modified. Typically, the first few transformations are selected automatically, based on experiments in which a model is trained and retrained, and then domain experts add a few additional transformations to try to make the modified data look like real data.

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In “Deep AutoAugment”, former Amazon senior applied scientist Zhi Zhang and colleagues at Michigan State University propose a method for fully automating the construction of a data augmentation pipeline. The goal is to continuously add transformations that steer the feature distribution of the synthetic data toward that of the real data. To do that, the researchers use gradient matching, or identifying training data whose sequential updates to the model parameters look like those of the real data. In tests, this approach improved on 10 other data augmentation techniques across four sets of real data.

Natural-language processing

Many natural-language-processing tasks involve pairwise comparison of sentences. Cross-encoders, which map pairs of sentences against each other, yield the most accurate comparison, but they’re computationally intensive, as they need to compute new mappings for every sentence pair. Moreover, converting a pretrained language model into a cross-encoder requires fine-tuning it on labeled data, which is resource intensive to acquire.

Bi-encoders, on the other hand, embed sentences in a common representational space and measure the distances between them. This is efficient but less accurate.

In “Trans-encoder: Unsupervised sentence-pair modelling through self- and mutual-distillations”, Amazon researchers, together with a former intern, propose a model that is trained in an entirely unsupervised way — that is, without unlabeled examples — and captures advantages of both approaches.

Trans-encoder.png
The trans-encoder training process, in which a bi-encoder trained in an unsupervised fashion creates training targets for a cross-encoder, which in turn outputs training targets for the bi-encoder.

The researchers begin with a pretrained language model, fine-tune it in an unsupervised manner using bi-encoding, then use the fine-tuned model to generate training targets for cross-encoding. They then use the outputs of the cross-encoding model to fine-tune the bi-encoder, iterating back and forth between the two approaches until training converges. In experiments, their model outperformed multiple state-of-the-art unsupervised sentence encoders on several benchmark tasks, with improvements of up to 5% over the best-performing prior models.

Dataset optimization

Weeding errors out of a dataset, selecting new training examples to augment a dataset, and determining how to weight the data in a dataset to better match a target distribution are all examples of dataset optimization. Assessing individual training examples’ contribution to the accuracy of a model, however, is difficult: retraining the model on a dataset with and without every single example is hardly practical.

In “DIVA: Dataset derivative of a learning task”, Amazon researchers show how to compute the dataset derivative: a function that can be used to assess a given training example’s utility relative to a particular neural-network model. During training, the model learns not only the weights of network parameters but also weights for individual training examples. The researchers show that, using a linearization technique, they can derive a closed-form equation for the dataset derivative, allowing them to assess the utility of a given training example without retraining the network.

DIVA weighting.png
Training examples that DIVA assigns high weights (left) and low (right) for the task of classifying aircraft. Figure from "DIVA: Dataset derivative of a learning task".

Limitations

“Machine learning ultimately is based on statistical dependencies,” Bernhard Schölkopf recently told Amazon Science. “Oftentimes, it's enough if we work at the surface and just learn from these dependencies. But it turns out that it's only enough as long as we're in this setting where nothing changes.”

The two ICLR papers from the Causal Representation Learning team explore contexts in which learning statistical dependencies is not enough. “Visual representation learning does not generalize strongly within the same domain” describes experiments with image datasets in which each image is defined by specific values of a set of variables — say, different shapes of different sizes and colors, or faces that are either smiling or not and differ in hair color or age.

The researchers test 17 machine learning models and show that, if certain combinations of variables or specific variable values are held out of the training data, all 17 have trouble recognizing them in the test data. For instance, a model trained to recognize small hearts and large squares has trouble recognizing large hearts and small squares. This suggests that we need revised training techniques or model designs to ensure that machine learning systems are really learning what they’re supposed to.

Visual representation learning.png
An illustration of the four methods of separating training data (black dots) and test data (red dots) in "Visual representation learning does not generalize strongly within the same domain".

Similarly, in “You mostly walk alone: Analyzing feature attribution in trajectory prediction”, members of the team consider the problem of predicting the trajectories of moving objects as they interact with other objects, an essential capacity for self-driving cars and other AI systems. For instance, if a person is walking down the street, and a ball bounces into her path, it could be useful to know that the person might deviate from her trajectory to retrieve the ball.

Adapting the game-theoretical concept of Shapley values, which enable the isolation of different variables’ contributions to an outcome, the researchers examine the best-performing recent models for predicting trajectories in interactive contexts and show that, for the most part, their predictions are based on past trajectories; they pay little attention to the influence of interactions.

Trajectory interactions.png
A new method enables the comparison of different trajectory prediction models according to the extent to which they use social interactions for making predictions (left: none; middle: weak; right: strong). The target agent, whose future trajectory is to be predicted, is shown in red, and modeled interactions are represented by arrows whose width indicates interaction strength. From "You mostly walk alone: Analyzing feature attribution in trajectory prediction".

The one exception is a models trained on a dataset of basketball video, where all the players’ movements are constantly coordinated. There, existing models do indeed learn to recognize the influence of interaction. This suggests that careful curation of training data could enable existing models to account for interactions when predicting trajectories.

Research areas

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Are you interested in shaping the future of Advertising and B2B Sales? We are a growing team with an exciting AI-first charter and need your passion, innovative thinking, and creativity to help take our products to new heights. Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products are strategically important to our businesses driving long term growth. We break fresh ground in product and technical innovations every day! Within the Advertising Sales organization, we are building a central AI/ML team and are seeking top Applied Science talent to help us build new, science-backed services that drive success for our customers. Our goal is to transform the way account teams operate by creating AI agents that help optimize their end-to-end workflows, and developing actionable insights and recommendations they can share with their advertising accounts As an Applied Scientist on the team with a specific focus on creating autonomous AI agents that can operate accurately at large scale, you will bring deep expertise in Natural Language Processing (inc. tokenization, syntactic parsing, named entity recognition (NER), sentiment analysis, text classification), Large Language Models (inc. foundation model fundamentals, post-training, reward modeling, RAG, transformer architecture), Deep Learning, Reinforcement Learning and/or Recommender Systems. You have the scientific and technical skills to build and refine models that can be implemented in production and you continuously measure the performance of your system to drive continuous improvements. You will contribute to chart new courses with our ad sales support technologies, and you have the communication skills necessary to explain complex technical approaches to a variety of stakeholders and customers. You will be part of a team of fellow scientists and engineers taking on iterative approaches to tackle big, long-term problems. You are fluently able to leverage the latest Generative AI systems and services to accelerate and improve your work while maintaining high quality in your work outputs. Key job responsibilities Scientific Modeling - Conceptualize and lead state-of-the-art research on new Reinforcement Learning, Deep Learning, NLP, LLM, (Generative) Artificial Intelligence and Recommender System solutions to create AI agents and optimize all aspects of the Ad Sales business - Lead the technical approach for the design and implementation of successful models and algorithms in support of expert cross-functional teams delivering on demanding projects - Run regular A/B experiments, gather data, and perform statistical analysis - Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving - Publish scientific findings in reports and papers that can be shared internally and externally Product Development Support - Partner with software engineering and product management teams to support product and service development, define success metrics and measurement approaches, and help drive adoption of innovative new features for our services. - Lead requirements gathering sessions with product teams and business stakeholders - Maintain scientific documentation and knowledge for product initiatives Collaboration & Communication - Work closely with software engineers to deliver end-to-end solutions into production - Translate complex scientific findings into actionable business recommendations for stakeholders and senior management - Provide clear, compelling reports and presentations on a regular basis with respect to your models and services - Communicate with internal teams to showcase results and identify best practices. About the team Sales AI is a central science and engineering organization within Amazon Advertising Sales that powers selling motions and account team workflows via state-of-the-art of AI/ML services. Sales AI is investing in a range of sales intelligence models, including the development of advertiser insights, recommendations and Generative AI-powered applications throughout account team workflows.
CA, ON, Toronto
Are you interested in shaping the future of Advertising and B2B Sales? We are a growing team with an exciting AI-first charter and need your passion, innovative thinking, and creativity to help take our products to new heights. Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products are strategically important to our businesses driving long term growth. We break fresh ground in product and technical innovations every day! Within the Advertising Sales organization, we are building a central AI/ML team and are seeking top Applied Science talent to help us build new, science-backed services that drive success for our customers. Our goal is to transform the way account teams operate by creating AI agents that help optimize their end-to-end workflows, and developing actionable insights and recommendations they can share with their advertising accounts As an Applied Scientist on the team with a specific focus on creating autonomous AI agents that can operate accurately at large scale, you will bring deep expertise in Natural Language Processing (inc. tokenization, syntactic parsing, named entity recognition (NER), sentiment analysis, text classification), Large Language Models (inc. foundation model fundamentals, post-training, reward modeling, RAG, transformer architecture), Deep Learning and/or Reinforcement Learning . You have the scientific and technical skills to build and refine models that can be implemented in production and you continuously measure the performance of your system to drive continuous improvements. You will contribute to chart new courses with our ad sales support technologies, and you have the communication skills necessary to explain complex technical approaches to a variety of stakeholders and customers. You will be part of a team of fellow scientists and engineers taking on iterative approaches to tackle big, long-term problems. You are fluently able to leverage the latest Generative AI systems and services to accelerate and improve your work while maintaining high quality in your work outputs. Key job responsibilities Scientific Modeling - Conceptualize and lead state-of-the-art research on new NLP, LLM and (Generative) Artificial Intelligence solutions (inc. post-training, fine-tuning, reward modeling) to optimize all aspects of the Ad Sales business - Lead the technical approach for the design and implementation of successful models and algorithms in support of expert cross-functional teams delivering on demanding projects - Run regular A/B experiments, gather data, and perform statistical analysis - Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving - Publish scientific findings in reports and papers that can be shared internally and externally Product Development Support - Partner with software engineering and product management teams to support product and service development, define success metrics and measurement approaches, and help drive adoption of innovative new features for our services. - Lead requirements gathering sessions with product teams and business stakeholders - Maintain scientific documentation and knowledge for product initiatives Collaboration & Communication - Work closely with software engineers to deliver end-to-end solutions into production - Translate complex scientific findings into actionable business recommendations for stakeholders and senior management - Provide clear, compelling reports and presentations on a regular basis with respect to your models and services - Communicate with internal teams to showcase results and identify best practices. About the team Sales AI is a central science and engineering organization within Amazon Advertising Sales that powers selling motions and account team workflows via state-of-the-art of AI/ML services. Sales AI is investing in a range of sales intelligence models, including the development of advertiser insights, recommendations and Generative AI-powered applications throughout account team workflows.
US, WA, Bellevue
Alexa+ is Amazon’s next-generation, AI-powered virtual assistant. Building on the original Alexa, it uses generative AI to deliver a more conversational, personalized, and effective experience. As an Applied Scientist II on the Alexa Sensitive Content Intelligence (ASCI) team, you'll be part of an elite group developing industry-leading technologies in attribute extraction and sensitive content detection that work seamlessly across all languages and countries. In this role, you'll join a team of exceptional scientists pushing the boundaries of Natural Language Processing. Working in our dynamic, fast-paced environment, you'll develop novel algorithms and modeling techniques that advance the state of the art in NLP. Your innovations will directly shape how millions of customers interact with Amazon Echo, Echo Dot, Echo Show, and Fire TV devices every day. What makes this role exciting is the unique blend of scientific innovation and real-world impact. You'll be at the intersection of theoretical research and practical application, working alongside talented engineers and product managers to transform breakthrough ideas into customer-facing experiences. Your work will be crucial in ensuring Alexa remains at the forefront of AI technology while maintaining the highest standards of trust and safety. We're looking for a passionate innovator who combines strong technical expertise with creative problem-solving skills. Your deep understanding of NLP models (including LSTM and transformer-based architectures) will be essential in tackling complex challenges and identifying novel solutions. You'll leverage your exceptional technical knowledge, strong Computer Science fundamentals, and experience with large-scale distributed systems to create reliable, scalable, and high-performance products that delight our customers. Key job responsibilities In this dynamic role, you'll design and implement GenAI solutions that define the future of AI interaction. You'll pioneer novel algorithms, conduct ground breaking experiments, and optimize user experiences through innovative approaches to sensitive content detection and mitigation. Working alongside exceptional engineers and scientists, you'll transform theoretical breakthroughs into practical, scalable solutions that strengthen user trust in Alexa globally. You'll also have the opportunity to mentor rising talent, contributing to Amazon's culture of scientific excellence while helping build high-performing teams that deliver swift, impactful results. A day in the life Imagine starting your day collaborating with brilliant minds on advancing state-of-the-art NLP algorithms, then moving on to analyze experiment results that could reshape how Alexa understands and responds to users. You'll partner with cross-functional teams - from engineers to product managers - to ensure data quality, refine policies, and enhance model performance. Your expertise will guide technical discussions, shape roadmaps, and influence key platform features that require cross-team leadership. About the team The Alexa Sensitive Content Intelligence (ASCI) team owns the Responsible AI and customer feedback charters in Alexa+ and Classic Alexa across all device endpoints, modalities and languages. The mission of our team is to (1) minimize negative surprises to customers caused by sensitive content, (2) detect and prevent potential brand-damaging interactions, (3) build customer trust through generating appropriate interactions on sensitive topics, and (4) analyze customer feedback to gain insight and drive continuous improvement loops. The term “sensitive content” includes within its scope a wide range of categories of content such as offensive content (e.g., hate speech, racist speech), profanity, content that is suitable only for certain age groups, politically polarizing content, and religiously polarizing content. The term “content” refers to any material that is exposed to customers by Alexa (including both 1P and 3P experiences) and includes text, speech, audio, and video.
US, CA, Palo Alto
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About the team The SPB-Agent is the central agent that interfaces with advertisers in Ads Console, Selling Partner portals (Seller Central, KDP, Vendor Central), and internal Sales systems across all agentic experiences (conversational and others). SPB Agent team's vision is to build a highly personalized and context-aware agentic advertiser guidance system that seamlessly integrates Large Language Models (LLMs) with sophisticated tooling, operating across all experiences. We identify high-impact opportunities spanning from strategic product guidance to granular optimization and deliver them through personalized, scalable experiences grounded in state-of-the-art agent architectures, reasoning frameworks, sophisticated tool integration, and model customization approaches including fine-tuning, MCP, and preference optimization. This presents an exceptional opportunity to shape the future of e-commerce advertising through advanced AI technology at unprecedented scale, creating solutions that directly impact millions of advertisers.