Amazon builds first foundation model for multirobot coordination

Trained on millions of hours of data from Amazon fulfillment centers and sortation centers, Amazon’s new DeepFleet models predict future traffic patterns for fleets of mobile robots.

Large language models and other foundation models have introduced a new paradigm in AI: large models trained in a self-supervised fashion — no data annotation required — on huge volumes of data can learn general competencies that allow them to perform a variety of tasks. The most prominent examples of this paradigm are in language, image, and video generation. But where else can it be applied?

At Amazon, one answer to that question is in managing fleets of robots. In June, we announced the development of a new foundation model for predicting the interactions of mobile robots on the floors of Amazon fulfillment centers (FCs) and sortation centers, which we call DeepFleet. We still have a lot to figure out, but DeepFleet can already help assign tasks to our robots and route them around potential congestion, increasing the efficiency of our robot deployments by 10%. That lets us deliver packages to customers more rapidly and at lower costs.

Robots laden with storage pods at a fulfillment center (left) and with packages at a sortation center (right).
Robots laden with storage pods at a fulfillment center (left) and with packages at a sortation center (right).

One question I get a lot is why we would need a foundation model to predict robots’ locations. After all, we know exactly what algorithms the robots are running; can’t we just simulate their interactions and get an answer that way?

There are two obstacles to this approach. First, accurately simulating the interactions of a couple thousand robots faster than real time is prohibitively resource intensive: our fleet already uses all available computation time to optimize its plans. In contrast, a learned model can quickly infer how traffic will likely play out.

Second, we see predicting robot locations as, really, a pretraining task, which we use to teach an AI to understand traffic flow. We believe that, just as pretraining on next-word prediction enabled chatbots to answer a diverse range of questions, pretraining on location prediction can enable an AI to generate general solutions for mobile-robot fleets.

Related content
Unique end-of-arm tools with three-dimensional force sensors and innovative control algorithms enable robotic arms to “pick” items from and “stow” items in fabric storage pods.

The success of a foundation model depends on having adequate training data, which is one of the areas where Amazon has an advantage. At the same time that we announced DeepFleet, we also announced the deployment of our millionth robot to Amazon FCs and sortation centers. We have literally billions of hours of robot navigation data that we can use to train our foundation models.

And of course, Amazon is also the largest provider of cloud computing resources, so we have the computational capacity to train and deploy models large enough to benefit from all that training data. One of our paper’s key findings is that, like other foundation models, a robot fleet foundation model continues to improve as the volume of training data increases.

In some ways, it’s natural to adapt LLM architectures to the problem of predicting robot location. An LLM takes in a sequence of words and projects that sequence forward, one word at a time. Similarly, a robot navigation model would take in a sequence of robot states or floor states and project it forward, one state at a time.

In other ways, the adaptation isn’t so straightforward. With LLMs, it’s clear what the inputs and outputs should be: words (or more precisely word parts, or tokens). But how about with robot navigation? Should the input to the model be the state of a single robot, and you produce a floor map by aggregating the outputs of multiple models? Or should the inputs and outputs include the state of the whole floor? And if they do, how do you represent the floor? As a set of features relative to the robot location? As an image? As a graph? And how do you handle time? Is each input to the model a snapshot taken at a regular interval? Or does each input represent a discrete action, whenever it took place?

We experimented with four distinct models that answer these questions in different ways. The basic setup is the same for all of them: we model the floor of an FC or sortation center as a grid whose cells can be occupied by robots, which are either laden (storage pods in an FC, packages in a sortation center) or unladen and have fixed orientations; obstacles; or storage or drop-off locations. Unoccupied cells make up travel lanes.

Sample models of a fulfillment center (top) and a sortation center (bottom).
Sample models of a fulfillment center (top) and a sortation center (bottom).

Like most machine learning systems of the past 10 years, our models produce embeddings of input data, or vector representations that capture data features useful for predictive tasks. All of our models make use of the Transformer architecture that is the basis of today’s LLMs. The Transformer’s characteristic feature is the attention mechanism: when determining its next output, the model determines how much it should attend to each data item it’s already seen — or to supplementary data. One of our models also uses a convolutional neural network, the standard model for image processing, while another uses a graph neural network to capture spatial relationships.

DeepFleet is the collective name for all of our models. Individually, they are the robot-centric model, the robot-floor model, the image-floor model, and the graph-floor model.

1. The robot-centric model

The robot-centric model focuses on one robot at a time — the “ego robot” — and builds a representation of its immediate environment. The model’s encoder produces an embedding of the ego robot’s state — where it is, what direction it’s facing, where it’s headed, whether it’s laden or unladen, and so on. The encoder also produces embeddings of the states of the 30 robots nearest the ego robot; the 100 nearest grid cells; and the 100 nearest objects (drop-off chutes, storage pods, charging stations, and so on).

A Transformer combines these embeddings into a single embedding, and a sequence of such embeddings — representing a sequence of states and actions the ego robot took — passes to a decoder. On the basis of that sequence, the decoder predicts the robot’s next action. This process happens in parallel for every robot on the floor. Updating the state of the floor as a whole is a matter of sequentially applying each robot’s predicted action.

Architecture of the robot-centric model.
Architecture of the robot-centric model.

2. The robot-floor model

With the robot-floor model, separate encoders produce embeddings of the robot states and fixed features of the floor cells. As the only changes to the states of the floor cells are the results of robotic motion, the floor state requires only a single embedding.

At decoding time, we use cross-attention between the robot embeddings and the floor state embedding to produce a new embedding for each robot that factors in floor state information. Then, for each robot, we use cross-attention between its updated embedding and those of each of the other robots to produce a final embedding, which captures both robot-robot and robot-floor relationships. The last layer of the model — the output head — uses these final embeddings to predict each robot’s next action.

The architecture of the robot-floor model..png
The architecture of the robot-floor model.

3. The image-floor model

Convolutional neural networks step through an input image, applying different filters to fixed-size blocks of pixels. Each filter establishes a separate processing channel through the network. Typically, the filters are looking for different image features, such as contours with particular shapes and orientations.

In our case, however, the “pixels” are cells of the floor grid, and each channel is dedicated to a separate cell feature. There are static features, such as fixed objects in particular cells, and dynamic features, such as the locations of the robots and their states.

Related content
Generative AI supports the creation, at scale, of complex, realistic driving scenarios that can be directed to specific locations and environments.

In each channel, representations of successive states of the floor are flattened — converted from 2-D grids to 1-D vectors — and fed to a Transformer. The Transformer’s attention mechanism can thus attend to temporal and spatial features simultaneously. The Transformer’s output is an encoding of the next floor state, which a convolutional decoder converts back to a 2-D representation.

4. The graph-floor model

A natural way to model the FC or sortation center floor is as a graph whose nodes are floor cells and whose edges encode the available movements between cells (for example, a robot may not move into a cell occupied by another object). We convert such a spatial graph into a spatiotemporal graph by adding temporal edges that connect each node to itself at a later time step.

Next, in the approach made standard by graph neural networks, we use a Transformer to iteratively encode the spatiotemporal graph as a set of node embeddings. With each iteration, a node’s embedding factors in information about nodes farther away from it in the graph. In parallel, the model also builds up a set of edge embeddings.

Each encoding block also includes an attention mechanism that uses the edge embeddings to compute attention scores between node embeddings. The output embedding thus factors in information about the distances between nodes, so it can capture long-range effects.

From the final set of node embeddings, we can decode a prediction of where each robot is, whether it is moving, what direction it is heading, etc.

The architecture of the graph-floor model.
The architecture of the graph-floor model.

Evaluation

We used two metrics to evaluate all four models’ performance. The first is dynamic-time-warping (DTW) distance between predictions and the ground truth across multiple dimensions, including robot position, speed, state, and the timing of load and unload events. The second metric is congestion delay error (CDE), or the relative error between delay predictions and ground truth.

Overall, the robot-centric model performed best, with the top scores on both CDE and the DTW distance on position and state predictions, but the robot-floor model achieved the top score on DTW distance for timing estimation. The graph-floor model didn’t fare quite as well, but its results were still strong at a significantly lower parameter count — 13 million, versus 97 million for the robot-centric model and 840 million for the robot-floor model.

The image-floor model didn’t work well. We suspect that this is because the convolutional filters of a convolutional neural network are designed to abstract away from pixel-level values to infer larger-scale image features, like object classifications. We were trying to use convolutional neural networks for pixel-level predictions, which they may not be suited for.

We also conducted scaling experiments with the robot-centric and graph-floor models, which showed that, indeed, model performance improved with increases in the volume of training data — an encouraging sign, given the amount of data we have at our disposal.

On the basis of these results, we are continuing to develop the robot-centric, robot-floor, and graph-floor models, initially using them to predict congestion, with the longer-term goal of using them to produce outputs like assignments of robots to specific retrieval tasks and target locations. You can read the full paper on arXiv.

Research areas

Related content

US, WA, Seattle
We’re looking for a Research Scientist to join a team that measures and explains how over 2.4 million sellers and vendors experience selling on Amazon. You’ll apply survey science, psychometrics, and applied statistics to help drive meaningful change at Amazon on behalf of Sellers. In this role, you’ll work across a variety of research methodologies to optimize our data collection, create scalable analytical approaches, and deep dive the Seller experience to create rigorous, quantitative insights that senior leaders use to set strategy. Key job responsibilities Key Job Responsibilities - Apply psychometric and survey methodology techniques (e.g., IRT, factor analysis, scale development, single-item indicators) to measure seller experience constructs with scientific rigor - Design and implement frameworks that link seller attitudinal data to behavioral outcomes and identify high-impact opportunity areas - Design and execute statistical analyses including regression modeling, significance testing, and driver analysis to identify what matters most to sellers - Apply observational causal evaluation methods to estimate the effects of policy changes, product launches, and platform interventions on seller experience - Design, build and maintain analytical pipelines that transform raw survey data into production-ready metrics, reports, and dashboards - Design and build systems to analyze open-ended survey responses using text classification, thematic coding, and natural language processing techniques - Design and monitor processes improve survey response rates, sampling methodology, and data quality - Productionalize research code: take analyses from prototype to automated, reproducible pipelines that run reliably in production environments - Communicate findings clearly to technical and non-technical audiences through written reports, data visualizations, and presentations - Collaborate and influence with cross-functional partners to translate business questions into well-defined research problems and scientific metrics - Document research methods, assumptions, and limitations transparently to ensure reproducibility A day in the life Your day typically starts with the data. You might spend the morning reviewing satisfaction trends, investigating a shift in a key metric, and pulling together an analysis that explains what's driving it. You'll regularly meet with external teams to help them understand how a proposed product will affect seller sentiment and what the data says they should prioritize. You'll also spend time in R or Python building, training, or testing models to improve how we measure and act on sentiment data. About the team Our team owns the research and measurement infrastructure that tracks satisfaction across all 2.1 million selling partners on Amazon, spanning Seller Central, Next Gen Selling, and Mobile. We sit at the intersection of data and strategy, partnering with teams across product, design, and engineering to advocate for seller experience improvements. This is a high-visibility team where the work is consequential, the stakeholders are senior, and the problems are genuinely hard.
CN, 31, Shanghai
Worldwide Global Selling has been helping individuals and businesses increase sales and reach new customers around the globe. Today, more than 50% of Amazon's total unit sales come from third-party selection. The Global Selling team in China is responsible for recruiting local businesses to sell on Amazon's 19+ overseas marketplaces and supporting local Sellers' success and growth on Amazon. Our vision is to be the first choice for all types of Chinese business to go globally. The Worldwide Global Selling Analytics, Intelligence, and Technology (WWGS-AIT) team serves as the research, automation, and insight arm of the International Seller Service data hub, enabling rapid delivery of growth insights through strategic investments in regional data foundations, self-service business intelligence solutions, and artificial intelligence tools. The WWGS-AIT team is positioned to establish AI-ready foundational capabilities across the WWGS organization while maintaining excellence in business insight generation, and self-service BI/AI application development. WWGS-AIT is looking for a Data Scientist to design and build seller-facing AI agents that turn our AI-ready data foundation into intelligent, conversational experiences for Amazon's global sellers. You will own the intelligence layer of these agents end-to-end, from modeling and retrieval to evaluation and launch, working alongside applied scientists, data engineers, and the Seller Assistant platform team to put trustworthy AI directly into sellers' hands. Key job responsibilities - Design, build, and iterate seller-facing AI agents (LLM-powered) that help Chinese sellers grow globally, reasoning over WWGS-AIT's AI-ready data foundation and knowledge base. - Develop the intelligence layer of agents: retrieval-augmented generation (RAG) over our knowledge management system, tool-use / function-calling orchestration, prompt engineering, and model fine-tuning or adaptation where needed. - Ground agent responses in standardized metrics and unified seller profiles to guarantee consistency and accuracy across agents; design and enforce guardrails that prevent hallucination and protect sensitive, compliance-restricted data. - Build rigorous evaluation frameworks (golden datasets, offline evaluation, and online experimentation) to measure and continuously improve agent quality, safety, and seller impact. - Develop seller-intelligence models (segmentation, entity resolution / One-ID, ranking and recommendation) that power personalized agent experiences. - Partner with WWGS Tech and the Seller Assistant platform team to productionize agents and tools (e.g., via MCP), defining the model and intelligence contract while engineering operates the runtime. - Collaborate with business, product, and cross-functional partners to translate seller pain points into agent capabilities and measurable business outcomes. - Stay current with advances in GenAI and agentic systems, and bring applied research into production.
US, WA, Redmond
Amazon Leo is Amazon’s low Earth orbit satellite broadband network. Its mission is to deliver fast, reliable internet to customers and communities around the world, and we’ve designed the system with the capacity, flexibility, and performance to serve a wide range of customers, from individual households to schools, hospitals, businesses, government agencies, and other organizations operating in locations without reliable connectivity. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. We are looking for an experienced Data Scientist to help architect state-of-the-art test infrastructure and lead the development of data models and analysis tools to represent the ground truth about satellite test results in order to facilitate important business decisions. Our team is responsible for core infrastructure and tools that will serve as the backbone of automated satellite testing operations to enable rapid scaling of manufacturing processes. Key job responsibilities * Work with engineering, software and manufacturing teams to understand drivers, impacts, and key influences on satellite performance * Lead the design, build and implementation of production models and make decisions in real time for satellite test results * Drive actions at scale to optimize test methodology and drive increases to satellite reliability * Analysis and modeling of satellite telemetry from test results in lab and on-orbit * Develop models and data pipelines for satellite telemetry * Create and manage datasets for continued pre-training and supervised fine-tuning of LLMs * Develop scalable visualizations for analysis of satellite performance A day in the life As Amazon Leo Data Scientist you will own the architecture definition and development of data analysis tools to to aid engineering and production teams in deciding flight-worthiness of each Amazon Leo satellite and historical traceability tools to enable simplified discovery and interpretation of past test data. You will work with multiple engineering, software and manufacturing teams across ground and space systems, to specify requirements, define data collection, interpretation strategies, data pipelines and implement data analysis and reporting tools for Integrated Vehicle tests. Your focus will be in optimizing the analysis of test results to enable Amazon Leo production plans. About the team The Automated Vehicle Testing Team is a mix of scientists and software engineers responsible for data infrastructure, tools, and research that serve as the backbone of automated satellite testing operations to enable rapid scaling of manufacturing processes.
US, CA, San Francisco
The Central Science Team within Amazon’s People Experience and Technology org (PXTCS) uses economics, behavioral science, statistics, and machine learning to proactively identify mechanisms and process improvements which simultaneously improve Amazon and the lives, well-being, and the value of work to Amazonians. We are an interdisciplinary team, which combines the talents of science and engineering to develop and deliver solutions that measurably achieve this goal. We are looking for a Senior Economist who is able to provide structure around complex business problems, hone those complex problems into specific, scientific questions, and test those questions to generate insights. The ideal candidate will work with various science, engineering, operations, and analytics teams to estimate models and algorithms on large scale data, design pilots and measure their impact, and transform successful prototypes into improved policies and programs at scale. They will lead teams of researchers to produce robust, objective research results and insights which can be communicated to a broad audience inside and outside of Amazon. The ideal candidate has a PhD in Economics and deep expertise in causal inference and applied econometrics. Experience with large-scale data, proficiency in statistical programming (Python), and familiarity with machine learning methods are a plus. To be successful in this role, you should be comfortable operating with ambiguity, able to independently scope and prioritize research agendas, skilled at influencing decisions through rigorous analysis, and comfortable with using AI tools.
US, WA, Seattle
Amazon Web Services (AWS) is looking for a sr. Manager, Applied to join the Quick Science team. Quick is AWS’s enterprise generative AI assistant that helps users answer questions, summarize documents, generate content, take actions, and automate workflows using information across enterprise systems. As a key member of this team, you will lead research and development efforts in generative AI and Agentic AI to enable intelligent agents that perform complex reasoning, automate multi-step workflows, and make enterprise users significantly more productive. Key job responsibilities You’ll work on building and optimizing multi-modal foundation models, training and fine-tuning state-of-the-art LLMs, and architecting systems that scale efficiently across domains. This role blends science leadership, development of applied scientists, innovation, and deep collaboration with engineering teams to bring research into production.
US, WA, Redmond
At Amazon, we’re inventing on behalf of customers, and with Amazon Leo, we’re redefining what global connectivity looks like. Our mission is to deliver fast, affordable broadband to unserved and underserved communities around the world through a constellation of low Earth orbit (LEO) satellites. Every system we build helps connect people to education, healthcare, opportunity, and each other. As a Data Scientist, you will be responsible for developing advanced analytics and machine learning solutions for user terminals. You will develop predictive models to proactively identify possible user terminal failures in the field. You will work in a collaborative environment with a multi-disciplinary team, including constellation, RF, antenna, silicon, algorithm, and software engineers. Key job responsibilities As a Data Scientist, you will develop analytic tools for a team developing current and future user terminals. Your responsibilities include: • Develop statistical and analytical tool to enable the regression decision from on-orbit and lab measurement of user terminals • Publish documents and create compelling visualizations and presentations to communicate insights to stakeholders • Create and manage datasets for continued pre-training and supervised fine-tuning of LLMs • Develop scalable visualizations for analysis of user terminal performance • Work closely with constellation, RF, antenna, silicon, algorithm, and software engineers to root-cause the failures using data as the primary tool • Drive consensus on metrics and analysis approaches to support product development strategy Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. A day in the life As a Data Scientist in the LEO Customer Terminal Team, you will work daily with satellite constellation, algorithm, RF, antenna, silicon, hardware, and software teams in a collaborative environment. Your focus will be using data as an intelligence source to enable design decisions for the team. About the team The LEO Customer Terminal team is responsible for developing both outdoor and indoor devices that enable customers to access internet service via the LEO satellite network. We own the entire process from early prototypes through mass production, including requirements documentation, architecture definition, hardware development, algorithm development, and all integration and verification testing.
US, NY, New York
MULTIPLE POSITIONS AVAILABLE Employer: AMAZON.COM SERVICES LLC Offered Position: Research Scientist II Job Location: New York, New York Job Number: AMZ9898222 Position Responsibilities: Interact with various software and business groups to develop an understanding of their business requirements and operational processes. Utilize acquired knowledge and business judgment to build scalable machine learning systems, optimization models and operational tools to improve the bottom line. Build quantitative mathematical models to represent a wide range of supply chain, transportation and logistics systems. Implement these models and tools using modeling languages and engineering code in software languages such as Python, C++, or JAVA. Gather required data for analysis and mathematical model building by writing ad-hoc scripts and database queries. Perform quantitative, economic, and numerical performance analyses of these systems under uncertainty using statistical and optimization tools. Create computer simulations to support operational decision-making. Identify areas with potential for improvement and work with internal teams to generate requirements to realize improvements. Design optimal or near optimal solution methodologies to be used by in-house decision support tools and software. Create software prototypes to verify and validate the devised solutions methodologies. Integrate prototypes into production systems using standard software development tools and methodologies. Position Requirements: Master's degree or foreign equivalent degree in Operations Research, Computer Science, Engineering, Mathematics, or a related field and one year of research or work experience in the job offered, or as a Research Scientist, Research Assistant, Software Engineer, or a related occupation. Employer will accept a Bachelor's degree or foreign equivalent degree in Operations Research, Computer Science, Engineering, Mathematics, or a related field and five years of progressive post-baccalaureate research or work experience in the job offered or a related occupation as equivalent to the Master's degree and one year of experience. Must have one year of research or work experience in the following skill(s): (1) programming with a major programming language including Java, C++, C#, C, or Python; and (2) formulating and solving both discrete and continuous optimization problems. Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. 40 hours / week, 8:00am-5:00pm, Salary Range $158,440/year to $212,800/year. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, visit: https://www.aboutamazon.com/workplace/employee-benefits.#0000
IN, TN, Chennai
As a member of the CMT team, you'll play a key role in the evolution of our Competitive Monitoring systems to solve significantly complex and interesting technical challenges in machine learning, large language models in production, and recommender systems to name a few. The team's work directly impacts customer experience at a worldwide scale. Key job responsibilities Key job responsibilities 1. Research the problem domain and come up with various approaches to solve the problem. 2. Be willing to experiment quickly and fail fast. 3. Collaborate with engineers to come up with the right end to end solution to the business problems. 4. Ideate on future roadmap for science in CMT 5. Be willing to roll up your sleeves and learn core topics outside applied science, for example ML engineering A day in the life A typical day might involve (a) working on ideas for improving models around product similarity or price recommendations, (b) working closely with other scientists and our ML engineers to ensure that the best models are in production, (c) writing good maintainable code that can be reused and reproduced, (d) sharing your work across CMT and beyond via technical writings and presentations
US, WA, Seattle
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through cutting-edge generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. We are looking for an Applied Scientist III to set the scientific direction for the next generation of agentic AI applications that guide Amazon advertisers. In this role you will define, lead and build the science behind agentic systems that reason, plan, and act autonomously to manage and optimize ad campaigns based on a deep understanding of the advertiser and the marketplace. You will own the agentic architecture end to end, partnering closely with product and engineering leaders to translate a long-term science vision into concrete research and engineering roadmaps. Working backwards from the needs of millions of advertisers, you will take the lead on medium-to-large, ambiguous problems where neither the problem nor the solution is well defined, and deliver customer-facing products that help advertisers create, optimize, and grow their campaigns. You will invent new methods at the product level, and drive their adoption across multiple teams. This role combines science leadership, technical depth, product focus, and business understanding: you will raise the science bar, build consensus on approach across partners, and mentor scientists and engineers while remaining deeply hands-on with the hardest technical problems. Key job responsibilities As an Applied Scientist III on this team you will: - Define the science vision for the agentic campaign management system and, with product and engineering leaders, turn it into delivery roadmaps. - Build agentic systems that autonomously manage and optimize ad campaigns — encoding auction and marketplace dynamics (bidding, budget pacing, keyword and targeting decisions) while balancing advertiser ROI, shopper experience, and marketplace health. - Define and curate the datasets and signals needed to train and evaluate these agents — advertiser and campaign data, auction and bid/budget signals, impressions, clicks, conversions, and search-term/keyword performance. - Stay deeply hands-on: write production-quality, critical-path code and build core components that take agentic systems from prototype to launch. - Own the agentic architecture — planning, tool use and integration (e.g., MCP), long-horizon reasoning (e.g., ReAct, CoT/ToT), and multi-agent orchestration — and stay deeply hands-on, writing production-quality, critical-path code from prototype to launch. - Define the evaluation and safety methodology for agent workflows and drive its adoption as the bar for reliability and trust. - Drive the team's scientific agenda, mentor scientists and engineers, and represent the team in the internal and external scientific community. About the team The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through the latest generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. This team within Sponsored Products and Brands is focused on guiding and supporting millions of advertisers to meet their advertising needs of creating and managing ad campaigns. At this scale, the complexity of diverse advertiser goals, campaign types, and market dynamics creates both a massive technical challenge and a transformative opportunity: even small improvements in guidance systems can have outsized impact on advertiser success and Amazon’s retail ecosystem. Our vision is to build a highly personalized, context-aware agentic advertiser guidance system that leverages LLMs together with tools such as auction simulations, ML models, and optimization algorithms. This agentic framework, will operate across both chat and non-chat experiences in the ad console, scaling to natural language queries as well as autonomously manage campaigns based on deep understanding of the advertiser. To execute this vision, we collaborate closely with stakeholders across Ad Console, Sales, and Marketing to identify opportunities—from high-level product guidance down to granular keyword recommendations—and deliver them through a tailored, personalized experience. Our work is grounded in state-of-the-art agent architectures, tool integration, reasoning frameworks, and model customization approaches (including tuning, MCP, and preference optimization), ensuring our systems are both scalable and adaptive.
US, CA, Sunnyvale
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Key job responsibilities - Develop ML models for various recommendation & search systems using deep learning, online learning, and optimization methods - Work closely with other scientists, engineers and product managers to expand the depth of our product insights with data, create a variety of experiments to determine the high impact projects to include in planning roadmaps - Stay up-to-date with advancements and the latest modeling techniques in the field - Publish your research findings in top conferences and journals A day in the life We're using advanced approaches such as foundation models to connect information about our videos and customers from a variety of information sources, acquiring and processing data sets on a scale that only a few companies in the world can match. This will enable us to recommend titles effectively, even when we don't have a large behavioral signal (to tackle the cold-start title problem). It will also allow us to find our customer's niche interests, helping them discover groups of titles that they didn't even know existed. We are looking for creative & customer obsessed machine learning scientists who can apply the latest research, state of the art algorithms and ML to build highly scalable page personalization solutions. You'll be a research leader in the space and a hands-on ML practitioner, guiding and collaborating with talented teams of engineers and scientists and senior leaders in the Prime Video organization. You will also have the opportunity to publish your research at internal and external conferences.