Rohit Prasad, vice president and head scientist for Alexa AI, demonstrates interactive teaching by customers, a new Alexa capability announced last fall.

Alexa: The science must go on

Throughout the pandemic, the Alexa team has continued to invent on behalf of our customers.

COVID-19 has cost us precious lives and served a harsh reminder that so much more needs to be done to prepare for unforeseen events. In these difficult times, we have also seen heroic efforts — from frontline health workers working night and day to take care of patients, to rapid development of vaccines, to delivery of groceries and essential items in the safest possible way given the circumstances.

Communication features.gif
Alexa’s communications capabilities are helping families connect with their loved ones during lockdown.

Alexa has also tried to help where it can. We rapidly added skills that provide information about resources for dealing with COVID-19. We donated Echo Shows and Echo Dots to healthcare providers, patients, and assisted-living facilities around the country, and Alexa’s communications capabilities — including new calling features (e.g., group calling), and the new Care Hub — are helping providers coordinate care and families connect with their loved ones during lockdown.

It has been just over a year since our schools closed down and we started working remotely. With our homes turned into offices and classrooms, one of the challenges has been keeping our kids motivated and on-task for remote learning. Skills such as the School Schedule Blueprint are helping parents like me manage their children’s remote learning and keep them excited about the future.

Despite the challenges of the pandemic, the Alexa team has shown incredible adaptability and grit, delivering scientific results that are already making a difference for our customers and will have long-lasting effects. Over the past 12 months, we have made advances in four thematic areas, making Alexa more

  1. natural and conversational: interactions with Alexa should be as free-flowing as interacting with another person, without requiring customers to use strict linguistic constructs to communicate with Alexa’s ever-growing set of skills. 
  2. self-learning and data efficient: Alexa’s intelligence should improve without requiring manually labeled data, and it should strive to learn directly from customers. 
  3. insightful and proactive: Alexa should assist and/or provide useful information to customers by anticipating their needs.
  4. trustworthy: Alexa should have attributes like those we cherish in trustworthy people, such as discretion, fairness, and ethical behavior.

Natural and conversational 

Accurate far-field automatic speech recognition (ASR) is critical for natural interactions with Alexa. We have continued to make advances in this area, and at Interspeech 2020, we presented 12 papers, including improvements in end-to-end ASR using the recurrent-neural-network-transducer (RNN-T) architecture. ASR advances, coupled with improvements in natural-language understanding (NLU), have reduced the worldwide error rate for Alexa by more than 24% in the past 12 months.

DashHashLM.png
One of Alexa Speech’s Interspeech 2020 papers, “Rescore in a flash: compact, cache efficient hashing data structures for n-gram language models”, proposes a new data structure, DashHashLM, for encoding the probabilities of word sequences in language models with a minimal memory footprint.

Customers depend on Alexa’s ability to answer single-shot requests, but to continue to provide new, delightful experiences, we are teaching Alexa to accomplish complex goals that require multiturn dialogues. In February, we announced the general release of Alexa Conversations, a capability that makes it easy for developers to build skills that engage customers in dialogues. The developer simply provides APIs (application programming interfaces), a list of entity types invoked in the skill, and a small set of sample dialogues that illustrate interactions with the skills’ capabilities. 

Alexa Conversations’ deep-learning-based dialogue manager takes care of the rest by predicting numerous alternate ways in which a customer might engage with the skill. Nearly 150 skills — such as iRobot Home and Art Museum — have now been built with Alexa Conversations, with another 100 under way, and our internal teams have launched capabilities such as Alexa Greetings (where Alexa answers the Ring doorbell on behalf of customers) and “what to read” with the same underlying capability.  

Further, to ensure that existing skills built without Alexa Conversations understand customer requests more accurately, we migrated hundreds of skills to deep neural networks (as opposed to conditional random fields). Migrated skills are seeing increases in understanding accuracy of 15% to 23% across locales. 

Alexa’s skills are ever expanding, with over 100,000 skills built worldwide by external developers. As that number has grown, discovering new skills has become a challenge. Even when customers know of a skill, they can have trouble remembering its name or how to interact with it. 

To make skills more discoverable and eliminate the need to say “Alexa, ask <skill X> to do <Y>,” we launched a deep-learning-based capability for routing utterances that do not have explicit mention of a skill’s name to relevant skills. Thousands of skills are now being discovered naturally, and in preview, they received an average of 15% more traffic. At last year’s International Conference on Acoustics, Speech, and Signal Processing (ICASSP), we presented a novel method for automatically labeling training data for Alexa’s skill selection model, which is crucial to improving utterance routing accuracy as the number of skills continues to grow.  

A constituency tree featuring syntactic-distance measures.
To make the prosody of Alexa's speech more natural, the Amazon Text-to-Speech team uses constituency trees to measure the syntactic distance (orange circles) between words of an utterance, a good indicator of where phrasing breaks or prosodic resets should occur.
Credit: Glynis Condon

As we’ve been improving Alexa’s understanding capabilities, our Text-to-Speech (TTS) synthesis team has been working to increase the naturalness of Alexa’s speech. We have developed prosodic models that enable Alexa to vary patterns of intonation and inflection to fit different conversational contexts. 

This is a first milestone on the path to contextual language generation and speech synthesis. Depending on the conversational context and the speaking attributes of the customer, Alexa will vary its response — both the words chosen and the speaking style, including prosody, stress, and intonation. We also made progress in detecting tone of voice, which can be an additional signal for adapting Alexa’s responses.

Humor is a critical element of human-like conversational abilities. However, recognizing humor and generating humorous responses is one of the most challenging tasks in conversational AI. University teams participating in the Alexa Prize socialbot challenge have made significant progress in this area by identifying opportunities to use humor in conversation and selecting humorous phrases and jokes that are contextually appropriate.

One of our teams is identifying humor in product reviews by detecting incongruity between product titles and questions asked by customers. For instance, the question “Does this make espresso?” might be reasonable when applied to a high-end coffee machine, but applied to a Swiss Army knife, it’s probably a joke. 

We live in a multilingual and multicultural world, and this pandemic has made it even more important for us to connect across language barriers. In 2019, we had launched a bilingual version of Alexa — i.e., customers could address the same device in US English or Spanish without asking Alexa to switch languages on every request. However, the Spanish responses from Alexa were in a different voice than the English responses.  

By leveraging advances in neural text-to-speech (much the way we had used multilingual learning techniques to improve language understanding), we taught the original Alexa voice — which was based on English-only recordings — to speak perfectly accented U.S. Spanish. 

To further break down language barriers, in December we launched two-way language translation, which enables Alexa to act as an interpreter for customers speaking different languages. Alexa can now translate on the fly between English and six other languages on the same device.

In September 2020, I had the privilege of demonstrating natural turn-taking (NTT), a new capability that has the potential to make Alexa even more useful and delightful for our customers. With NTT, Alexa uses visual cues, in combination with acoustic and linguistic information, to determine whether a customer is addressing Alexa or other people in the household — even when there is no wake word. Our teams are working hard on bringing NTT to our customers later this year so that Alexa can participate in conversations just like a family member or a friend.  

Self-learning and data-efficient 

In AI, one definition of generalization is the ability to robustly handle novel situations and learn from them with minimal human supervision. Two years back, we introduced the ability for Alexa to automatically correct errors in its understanding without requiring any manual labeling. This self-learning system uses implicit feedback (e.g., when a customer interrupts a response to rephrase a request) to automatically revise Alexa’s handling of requests that fail. This learning method is automatically addressing 15% of defects, as quickly as a few hours after detection; with supervised learning, these defects would have taken weeks to address. 

Diagram depicting example of paraphrase alignment
We won a best-paper award at last year's International Conference on Computational Linguistics for a self-learning system that finds the best mapping from a successful request to an unsuccessful one, then transfers the training labels automatically.
Credit: Glynis Condon

At December 2020’s International Conference on Computational Linguistics, our scientists won a best-paper award for a complementary approach to self-learning. Where the earlier system overwrites the outputs of Alexa’s NLU models, the newer system uses implicit feedback to create automatically labeled training examples for those models. This approach is particularly promising for the long tail of unusually phrased requests, and it can be used in conjunction with the existing self-learning system.

In parallel, we have been inventing methods that enable Alexa to add new capabilities, intents, and concepts with as little manually labeled data as possible — often by generalizing from one task to another. For example, in a paper at last year’s ACL Workshop on NLP for Conversational AI, we demonstrated the value of transfer learning from reading comprehension to other natural-language-processing tasks, resulting in the best published results on few-shot learning for dialogue state tracking in low-data regimes.

Similarly, at this year’s Spoken Language Technology conference, we showed how to combine two existing approaches to few-shot learning — prototypical networks and data augmentation — to quickly and accurately learn new intents.

Human-like conversational abilities require common sense — something that is still elusive for conversational-AI services, despite the massive progress due to deep learning. We received the best-paper award at the Empirical Methods in Natural Language Processing (EMNLP) 2020 Workshop on Deep Learning Inside Out (DeeLIO) for our work on infusing commonsense knowledge graphs explicitly and implicitly into large pre-trained language models to give machines greater social intelligence. We will continue to build on such techniques to make interactions with Alexa more intuitive for our customers, without requiring a large quantity of annotated data. 

In December 2020, we launched a new feature that allows customers to teach Alexa new concepts. For instance, if a customer says, “Alexa, set the living room light to study mode”, Alexa might now respond, “I don't know what study mode is. Can you teach me?” Alexa extracts a definition from the customer’s answer, and when the customer later makes the same request — or a similar request — Alexa responds with the learned action. 

Alexa uses multiple deep-learning-based parsers to enable such explicit teaching. First, Alexa detects spans in requests that it has trouble understanding. Next, it engages in a clarification dialogue to learn the new concept. Thanks to this novel capability, customers are able to customize Alexa for their needs, and Alexa is learning thousands of new concepts in the smart-home domain every day, without any manual labeling. We will continue to build on this success and develop more self-learning techniques to make Alexa more useful and personal for our customers.

Insightful and proactive

Alexa-enabled ambient devices have revolutionized daily convenience, enabling us to get what we need simply by asking for it. However, the utility of these devices and endpoints does not need to be limited to customer-initiated requests. Instead, Alexa should anticipate customer needs and seamlessly assist in meeting those needs. Smart huncheslocation-based reminders, and discovery of routines are a few ways in which Alexa is already helping customers. 

Illustration of Alexa inferring a customer asking about weather at the beach may be planning a beach trip.
In this interaction, Alexa infers that a customer who asks about the weather at the beach may be interested in other information that could be useful for planning a beach trip.
credit: Glynis Condon

Another way for Alexa to be more useful to our customers is to predict customers’ goals that span multiple disparate skills. For instance, if a customer asks, “How long does it take to steep tea?”, Alexa might answer, “Five minutes is a good place to start", then follow up by asking, "Would you like me to set a timer for five minutes?” In 2020, we launched an initial version of Alexa’s ability to anticipate and complete multi-skill goals without any explicit preprogramming.  

While this ability makes the complex seem simple, underneath, it depends on multiple deep-learning models. A “trigger model” decides whether to predict the customer’s goal at all, and if it decides it should, it suggests a skill to handle the predicted goal. But the skills it suggests are identified by another model that relies on information-theoretic analyses of input utterances, together with subsidiary models that assess features such as whether the customer was trying to rephrase a prior command, or whether the direct goal and the latent goal have common entities or values.  

Trustworthy

We have made significant advances in areas that are key to making Alexa more trusted by customers. In the field of privacy-preserving machine learning, for instance, we have been exploring differential privacy, a theoretical framework for evaluating the privacy protections offered by systems that generate aggregate statistics from individuals’ data. 

At the EMNLP 2020 Workshop on Privacy in Natural Language Processing, we presented a paper that proposes a new way to offer metric-differential-privacy assurances by adding so-called elliptical noise to training data for machine learning systems, and at this year’s Conference of the European Chapter of the Association for Computational Linguistics, we’ll present a technique for transforming texts that preserves their semantic content but removes potentially identifying information. Both methods significantly improve on the privacy protections afforded by older approaches while leaving the performance of the resulting systems unchanged.

Elliptical vs. spherical noise.png
A new approach to protecting privacy in machine learning systems that uses elliptical noise (right) rather than the conventional spherical noise (left) to perturb training data significantly improves privacy protections while leaving the performance of the resulting systems unchanged.


We have also made Alexa’s answers to information-centric questions more trustworthy by expanding our knowledge graph and improving our neural semantic parsing and web-based information retrieval. If, however, the sources of information used to produce a knowledge graph encode harmful social biases — even as a matter of historical accident — the knowledge graph may as well. In a pair of papers presented last year, our scientists devised techniques for both identifying and remediating instances of bias in knowledge graphs, to help ensure that those biases don’t leak into Alexa’s answers to questions.

A two-dimensional representation of our method for measuring bias in knowledge graph embeddings.
A two-dimensional representation of the method for measuring bias in knowledge graph embeddings that we presented last year. In each diagram, the blue dots labeled person1 indicate the shift in an embedding as we tune its parameters. The orange arrows represent relation vectors and the orange dots the sums of those vectors and the embeddings. As we shift the gender relation toward maleness, the profession relation shifts away from nurse and closer to doctor, indicating gender bias.
Credit: Glynis Condon

Similarly, the language models that many speech recognition and natural-language-understanding applications depend on are trained on corpora of publicly available texts; if those data reflect biases, so will the resulting models. At the recent ACM Conference on Fairness, Accountability, and Transparency, Alexa AI scientists presented a new data set that can be used to test language models for bias and a new metric for quantitatively evaluating the test results.

Still, we recognize that a lot more needs to be done in AI in the areas of fairness and ethics, and to that end, partnership with universities and other dedicated research organizations can be a force multiplier. As a case in point, our collaboration with the National Science Foundation to accelerate research on fairness in AI recently entered its second year, with a new round of grant recipients named in February 2021.

And in January 2021, we announced the creation of the Center for Secure and Trusted Machine Learning, a collaboration with the University of Southern California that will support USC and Amazon researchers in the development of novel approaches to privacy-preserving ML solutions

Strengthening the research community

I am particularly proud that, despite the effort required to bring all these advances to fruition, our scientists have remained actively engaged with the broader research community in many other areas. To choose just a few examples:

  • In August, we announced the winners of the third instance of the Alexa Prize Grand Challenge to develop conversational-AI systems, or socialbots, and in September, we opened registration for the fourth instance. Earlier this month, we announced another track of research for Alexa Prize called the TaskBot Challenge, in which university teams will compete to develop multimodal agents that assist customers in completing tasks requiring multiple steps and decisions.
  • In September, we announced the creation of the Columbia Center of Artificial Intelligence Technology, a collaboration with Columbia Engineering that will be a hub of research, education, and outreach programs.
  • In October, we launched the DialoGLUE challenge, together with a set of benchmark models, to encourage research on conversational generalizability, or the ability of dialogue agents trained on one task to adapt easily to new tasks.

Come work with us

Amazon is looking for data scientists, research scientists, applied scientists, interns, and more. Check out our careers page to find all of the latest job listings around the world.

We are grateful for the amazing work of our fellow researchers in the medical, pharmaceutical, and biotech communities who have developed COVID-19 vaccines in record time.

Thanks to their scientific contributions, we now have the strong belief that we will prevail against this pandemic. 

I am looking forward to the end of this pandemic and the chance to work even more closely with the Alexa teams and the broader scientific community to make further advances in conversational AI and enrich our customers’ lives. 

Research areas

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Team & Project Overview The NBS Data Central team powers analytics, data science, and AI capabilities for Worldwide Global Selling (WWGS). We build scalable data products, and insight-generation systems that drive seller growth across 10+ marketplaces. Seller Intelligence is a P0 foundation theme at the Global Selling level, formed by merging "One Tagging" and "Good Contact" workstreams. It provides seller identity, segmentation, and contact-reach infrastructure that underpins all downstream seller-facing AI workflows — including intelligent outreach, personalized recommendations, and automated engagement. Scope of Impact Own the science pillar for Seller Intelligence within a cross-functional POD (PM + DE + DS + SDE) Directly impact seller engagement metrics across CN, IN, LATAM, and East-Asia expansion regions Models and data products consumed by 5+ downstream teams (ESM, NSR, MKT, NBS AI Ops, ROC) Influence $100M+ annual seller GMS through improved segmentation and contact optimization Key job responsibilities Design and deliver seller segmentation and propensity models at scale — incorporating GMS, category, growth trajectory, engagement signals, and lifecycle stage. Build contact quality scoring and lifecycle management systems (coverage optimization, dormancy detection, reactivation modeling). Define success metrics, experimentation frameworks (A/B, causal inference), and measurement methodology for seller engagement interventions. Productionize ML models and data products — partner with engineering to deploy seller scores, contact quality indices, and recommendation signals. Explore LLM/GenAI applications: automated insight generation from seller data, contact intent classification, and intelligent report synthesis. Serve as the science representative in bi-weekly NBS theme reviews; present findings and proposals to theme Bar Raisers and leadership. Collaborate with BIE team members to democratize analytical outputs via dashboards and self-serve tools. Contribute to cross-marketplace seller behavior analysis supporting Global Expansion strategy (IN, KR, VN, LATAM). Evaluate, integrate, and iterate on AI systems — assess new AI/ML tools, frameworks, and third-party models for applicability to seller intelligence use cases.
GB, London
Come build the future of entertainment with us. Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching? Prime Video is a premium streaming service that offers customers a vast collection of TV shows and movies — all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows from Originals and Exclusive content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels which they can cancel at anytime and to rent or buy new release movies and TV box sets on the Prime Video Store. Prime Video is a fast-paced, growth business — available in over 240 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on. Prime Video Commerce's mission is to present the right offer to the right customer at the right time — across subscriptions, channels, and transactional video, in every market and on every device. Our science team replaces static business rules with ML-driven decisions that personalise the entire commerce journey, from discovery through checkout and beyond. We operate at scale across hundreds of millions of customers, and we are expanding into new frontiers — combining the latest advances in agentic and generative AI, behavioural simulation, and causal inference to understand the impact of our decisions before they reach customers. We are looking for an Applied Scientist to join the Prime Video Commerce Insights team in London. You will develop and deploy customer-facing models, understand customer behaviour at scale, and explore emerging techniques that help us make better decisions faster. This is a delivery focused role within a high-visibility multidisciplinary group of engineers and scientists, focused on improving the customer experience for Prime Video. Key job responsibilities - Research, design, and implement machine learning approaches (e.g. reinforcement learning and recommendation systems) that personalise across different customer touch points. - Collaborate with engineers to deploy and integrate successful experiment results into large-scale, complex Amazon production systems with low latency. - Design and execute rigorous experiments to demonstrate the technical efficacy and business value of your methods. - Act as a subject-matter expert and help define the science roadmap and research agenda in line with organisational priorities and production constraints. - Provide machine learning thought leadership to technical and business leaders, thinking strategically about business, product, and technical challenges. - Work with technical product managers to work backwards from what matters to customers and deliver ML-backed solutions. - Share results with the team and wider scientific community through documents that are both statistically rigorous and compellingly relevant. A day in the life You will be a research leader and innovator within the Commerce Insights organisation. You will collaborate with talented engineers and senior leaders to solve problems that are uniquely challenging at Amazon's scale: personalising commerce decisions across multiple business lines, balancing competing objectives, and positively impacting hundreds of millions of customers worldwide. The problems here are technically deep — combining large-scale ML, causal reasoning, and behavioural modelling in a domain where every decision carries real revenue and customer-experience consequences. Your research will ship to production and move metrics that matter. About the team You will join a team of engineers and applied scientists with a proven track record of solving highly complex, ambiguous problems — work that has produced patents and publications at top-tier conferences. The team has direct visibility to senior Prime Video leadership and collaborates broadly across Commerce, Content, and Platform teams to shape how customers discover, subscribe to, and engage with video content. This is a team that operates at the intersection of rigorous research and real-world impact, where your ideas move from whiteboard to production for hundreds of millions of customers.