Rohit Prasad, vice president and head scientist for Alexa AI, demonstrates interactive teaching by customers, a new Alexa capability announced last fall.

Alexa: The science must go on

Throughout the pandemic, the Alexa team has continued to invent on behalf of our customers.

COVID-19 has cost us precious lives and served a harsh reminder that so much more needs to be done to prepare for unforeseen events. In these difficult times, we have also seen heroic efforts — from frontline health workers working night and day to take care of patients, to rapid development of vaccines, to delivery of groceries and essential items in the safest possible way given the circumstances.

Communication features.gif
Alexa’s communications capabilities are helping families connect with their loved ones during lockdown.

Alexa has also tried to help where it can. We rapidly added skills that provide information about resources for dealing with COVID-19. We donated Echo Shows and Echo Dots to healthcare providers, patients, and assisted-living facilities around the country, and Alexa’s communications capabilities — including new calling features (e.g., group calling), and the new Care Hub — are helping providers coordinate care and families connect with their loved ones during lockdown.

It has been just over a year since our schools closed down and we started working remotely. With our homes turned into offices and classrooms, one of the challenges has been keeping our kids motivated and on-task for remote learning. Skills such as the School Schedule Blueprint are helping parents like me manage their children’s remote learning and keep them excited about the future.

Despite the challenges of the pandemic, the Alexa team has shown incredible adaptability and grit, delivering scientific results that are already making a difference for our customers and will have long-lasting effects. Over the past 12 months, we have made advances in four thematic areas, making Alexa more

  1. natural and conversational: interactions with Alexa should be as free-flowing as interacting with another person, without requiring customers to use strict linguistic constructs to communicate with Alexa’s ever-growing set of skills. 
  2. self-learning and data efficient: Alexa’s intelligence should improve without requiring manually labeled data, and it should strive to learn directly from customers. 
  3. insightful and proactive: Alexa should assist and/or provide useful information to customers by anticipating their needs.
  4. trustworthy: Alexa should have attributes like those we cherish in trustworthy people, such as discretion, fairness, and ethical behavior.

Natural and conversational 

Accurate far-field automatic speech recognition (ASR) is critical for natural interactions with Alexa. We have continued to make advances in this area, and at Interspeech 2020, we presented 12 papers, including improvements in end-to-end ASR using the recurrent-neural-network-transducer (RNN-T) architecture. ASR advances, coupled with improvements in natural-language understanding (NLU), have reduced the worldwide error rate for Alexa by more than 24% in the past 12 months.

DashHashLM.png
One of Alexa Speech’s Interspeech 2020 papers, “Rescore in a flash: compact, cache efficient hashing data structures for n-gram language models”, proposes a new data structure, DashHashLM, for encoding the probabilities of word sequences in language models with a minimal memory footprint.

Customers depend on Alexa’s ability to answer single-shot requests, but to continue to provide new, delightful experiences, we are teaching Alexa to accomplish complex goals that require multiturn dialogues. In February, we announced the general release of Alexa Conversations, a capability that makes it easy for developers to build skills that engage customers in dialogues. The developer simply provides APIs (application programming interfaces), a list of entity types invoked in the skill, and a small set of sample dialogues that illustrate interactions with the skills’ capabilities. 

Alexa Conversations’ deep-learning-based dialogue manager takes care of the rest by predicting numerous alternate ways in which a customer might engage with the skill. Nearly 150 skills — such as iRobot Home and Art Museum — have now been built with Alexa Conversations, with another 100 under way, and our internal teams have launched capabilities such as Alexa Greetings (where Alexa answers the Ring doorbell on behalf of customers) and “what to read” with the same underlying capability.  

Further, to ensure that existing skills built without Alexa Conversations understand customer requests more accurately, we migrated hundreds of skills to deep neural networks (as opposed to conditional random fields). Migrated skills are seeing increases in understanding accuracy of 15% to 23% across locales. 

Alexa’s skills are ever expanding, with over 100,000 skills built worldwide by external developers. As that number has grown, discovering new skills has become a challenge. Even when customers know of a skill, they can have trouble remembering its name or how to interact with it. 

To make skills more discoverable and eliminate the need to say “Alexa, ask <skill X> to do <Y>,” we launched a deep-learning-based capability for routing utterances that do not have explicit mention of a skill’s name to relevant skills. Thousands of skills are now being discovered naturally, and in preview, they received an average of 15% more traffic. At last year’s International Conference on Acoustics, Speech, and Signal Processing (ICASSP), we presented a novel method for automatically labeling training data for Alexa’s skill selection model, which is crucial to improving utterance routing accuracy as the number of skills continues to grow.  

A constituency tree featuring syntactic-distance measures.
To make the prosody of Alexa's speech more natural, the Amazon Text-to-Speech team uses constituency trees to measure the syntactic distance (orange circles) between words of an utterance, a good indicator of where phrasing breaks or prosodic resets should occur.
Credit: Glynis Condon

As we’ve been improving Alexa’s understanding capabilities, our Text-to-Speech (TTS) synthesis team has been working to increase the naturalness of Alexa’s speech. We have developed prosodic models that enable Alexa to vary patterns of intonation and inflection to fit different conversational contexts. 

This is a first milestone on the path to contextual language generation and speech synthesis. Depending on the conversational context and the speaking attributes of the customer, Alexa will vary its response — both the words chosen and the speaking style, including prosody, stress, and intonation. We also made progress in detecting tone of voice, which can be an additional signal for adapting Alexa’s responses.

Humor is a critical element of human-like conversational abilities. However, recognizing humor and generating humorous responses is one of the most challenging tasks in conversational AI. University teams participating in the Alexa Prize socialbot challenge have made significant progress in this area by identifying opportunities to use humor in conversation and selecting humorous phrases and jokes that are contextually appropriate.

One of our teams is identifying humor in product reviews by detecting incongruity between product titles and questions asked by customers. For instance, the question “Does this make espresso?” might be reasonable when applied to a high-end coffee machine, but applied to a Swiss Army knife, it’s probably a joke. 

We live in a multilingual and multicultural world, and this pandemic has made it even more important for us to connect across language barriers. In 2019, we had launched a bilingual version of Alexa — i.e., customers could address the same device in US English or Spanish without asking Alexa to switch languages on every request. However, the Spanish responses from Alexa were in a different voice than the English responses.  

By leveraging advances in neural text-to-speech (much the way we had used multilingual learning techniques to improve language understanding), we taught the original Alexa voice — which was based on English-only recordings — to speak perfectly accented U.S. Spanish. 

To further break down language barriers, in December we launched two-way language translation, which enables Alexa to act as an interpreter for customers speaking different languages. Alexa can now translate on the fly between English and six other languages on the same device.

In September 2020, I had the privilege of demonstrating natural turn-taking (NTT), a new capability that has the potential to make Alexa even more useful and delightful for our customers. With NTT, Alexa uses visual cues, in combination with acoustic and linguistic information, to determine whether a customer is addressing Alexa or other people in the household — even when there is no wake word. Our teams are working hard on bringing NTT to our customers later this year so that Alexa can participate in conversations just like a family member or a friend.  

Self-learning and data-efficient 

In AI, one definition of generalization is the ability to robustly handle novel situations and learn from them with minimal human supervision. Two years back, we introduced the ability for Alexa to automatically correct errors in its understanding without requiring any manual labeling. This self-learning system uses implicit feedback (e.g., when a customer interrupts a response to rephrase a request) to automatically revise Alexa’s handling of requests that fail. This learning method is automatically addressing 15% of defects, as quickly as a few hours after detection; with supervised learning, these defects would have taken weeks to address. 

Diagram depicting example of paraphrase alignment
We won a best-paper award at last year's International Conference on Computational Linguistics for a self-learning system that finds the best mapping from a successful request to an unsuccessful one, then transfers the training labels automatically.
Credit: Glynis Condon

At December 2020’s International Conference on Computational Linguistics, our scientists won a best-paper award for a complementary approach to self-learning. Where the earlier system overwrites the outputs of Alexa’s NLU models, the newer system uses implicit feedback to create automatically labeled training examples for those models. This approach is particularly promising for the long tail of unusually phrased requests, and it can be used in conjunction with the existing self-learning system.

In parallel, we have been inventing methods that enable Alexa to add new capabilities, intents, and concepts with as little manually labeled data as possible — often by generalizing from one task to another. For example, in a paper at last year’s ACL Workshop on NLP for Conversational AI, we demonstrated the value of transfer learning from reading comprehension to other natural-language-processing tasks, resulting in the best published results on few-shot learning for dialogue state tracking in low-data regimes.

Similarly, at this year’s Spoken Language Technology conference, we showed how to combine two existing approaches to few-shot learning — prototypical networks and data augmentation — to quickly and accurately learn new intents.

Human-like conversational abilities require common sense — something that is still elusive for conversational-AI services, despite the massive progress due to deep learning. We received the best-paper award at the Empirical Methods in Natural Language Processing (EMNLP) 2020 Workshop on Deep Learning Inside Out (DeeLIO) for our work on infusing commonsense knowledge graphs explicitly and implicitly into large pre-trained language models to give machines greater social intelligence. We will continue to build on such techniques to make interactions with Alexa more intuitive for our customers, without requiring a large quantity of annotated data. 

In December 2020, we launched a new feature that allows customers to teach Alexa new concepts. For instance, if a customer says, “Alexa, set the living room light to study mode”, Alexa might now respond, “I don't know what study mode is. Can you teach me?” Alexa extracts a definition from the customer’s answer, and when the customer later makes the same request — or a similar request — Alexa responds with the learned action. 

Alexa uses multiple deep-learning-based parsers to enable such explicit teaching. First, Alexa detects spans in requests that it has trouble understanding. Next, it engages in a clarification dialogue to learn the new concept. Thanks to this novel capability, customers are able to customize Alexa for their needs, and Alexa is learning thousands of new concepts in the smart-home domain every day, without any manual labeling. We will continue to build on this success and develop more self-learning techniques to make Alexa more useful and personal for our customers.

Insightful and proactive

Alexa-enabled ambient devices have revolutionized daily convenience, enabling us to get what we need simply by asking for it. However, the utility of these devices and endpoints does not need to be limited to customer-initiated requests. Instead, Alexa should anticipate customer needs and seamlessly assist in meeting those needs. Smart huncheslocation-based reminders, and discovery of routines are a few ways in which Alexa is already helping customers. 

Illustration of Alexa inferring a customer asking about weather at the beach may be planning a beach trip.
In this interaction, Alexa infers that a customer who asks about the weather at the beach may be interested in other information that could be useful for planning a beach trip.
credit: Glynis Condon

Another way for Alexa to be more useful to our customers is to predict customers’ goals that span multiple disparate skills. For instance, if a customer asks, “How long does it take to steep tea?”, Alexa might answer, “Five minutes is a good place to start", then follow up by asking, "Would you like me to set a timer for five minutes?” In 2020, we launched an initial version of Alexa’s ability to anticipate and complete multi-skill goals without any explicit preprogramming.  

While this ability makes the complex seem simple, underneath, it depends on multiple deep-learning models. A “trigger model” decides whether to predict the customer’s goal at all, and if it decides it should, it suggests a skill to handle the predicted goal. But the skills it suggests are identified by another model that relies on information-theoretic analyses of input utterances, together with subsidiary models that assess features such as whether the customer was trying to rephrase a prior command, or whether the direct goal and the latent goal have common entities or values.  

Trustworthy

We have made significant advances in areas that are key to making Alexa more trusted by customers. In the field of privacy-preserving machine learning, for instance, we have been exploring differential privacy, a theoretical framework for evaluating the privacy protections offered by systems that generate aggregate statistics from individuals’ data. 

At the EMNLP 2020 Workshop on Privacy in Natural Language Processing, we presented a paper that proposes a new way to offer metric-differential-privacy assurances by adding so-called elliptical noise to training data for machine learning systems, and at this year’s Conference of the European Chapter of the Association for Computational Linguistics, we’ll present a technique for transforming texts that preserves their semantic content but removes potentially identifying information. Both methods significantly improve on the privacy protections afforded by older approaches while leaving the performance of the resulting systems unchanged.

Elliptical vs. spherical noise.png
A new approach to protecting privacy in machine learning systems that uses elliptical noise (right) rather than the conventional spherical noise (left) to perturb training data significantly improves privacy protections while leaving the performance of the resulting systems unchanged.


We have also made Alexa’s answers to information-centric questions more trustworthy by expanding our knowledge graph and improving our neural semantic parsing and web-based information retrieval. If, however, the sources of information used to produce a knowledge graph encode harmful social biases — even as a matter of historical accident — the knowledge graph may as well. In a pair of papers presented last year, our scientists devised techniques for both identifying and remediating instances of bias in knowledge graphs, to help ensure that those biases don’t leak into Alexa’s answers to questions.

A two-dimensional representation of our method for measuring bias in knowledge graph embeddings.
A two-dimensional representation of the method for measuring bias in knowledge graph embeddings that we presented last year. In each diagram, the blue dots labeled person1 indicate the shift in an embedding as we tune its parameters. The orange arrows represent relation vectors and the orange dots the sums of those vectors and the embeddings. As we shift the gender relation toward maleness, the profession relation shifts away from nurse and closer to doctor, indicating gender bias.
Credit: Glynis Condon

Similarly, the language models that many speech recognition and natural-language-understanding applications depend on are trained on corpora of publicly available texts; if those data reflect biases, so will the resulting models. At the recent ACM Conference on Fairness, Accountability, and Transparency, Alexa AI scientists presented a new data set that can be used to test language models for bias and a new metric for quantitatively evaluating the test results.

Still, we recognize that a lot more needs to be done in AI in the areas of fairness and ethics, and to that end, partnership with universities and other dedicated research organizations can be a force multiplier. As a case in point, our collaboration with the National Science Foundation to accelerate research on fairness in AI recently entered its second year, with a new round of grant recipients named in February 2021.

And in January 2021, we announced the creation of the Center for Secure and Trusted Machine Learning, a collaboration with the University of Southern California that will support USC and Amazon researchers in the development of novel approaches to privacy-preserving ML solutions

Strengthening the research community

I am particularly proud that, despite the effort required to bring all these advances to fruition, our scientists have remained actively engaged with the broader research community in many other areas. To choose just a few examples:

  • In August, we announced the winners of the third instance of the Alexa Prize Grand Challenge to develop conversational-AI systems, or socialbots, and in September, we opened registration for the fourth instance. Earlier this month, we announced another track of research for Alexa Prize called the TaskBot Challenge, in which university teams will compete to develop multimodal agents that assist customers in completing tasks requiring multiple steps and decisions.
  • In September, we announced the creation of the Columbia Center of Artificial Intelligence Technology, a collaboration with Columbia Engineering that will be a hub of research, education, and outreach programs.
  • In October, we launched the DialoGLUE challenge, together with a set of benchmark models, to encourage research on conversational generalizability, or the ability of dialogue agents trained on one task to adapt easily to new tasks.

Come work with us

Amazon is looking for data scientists, research scientists, applied scientists, interns, and more. Check out our careers page to find all of the latest job listings around the world.

We are grateful for the amazing work of our fellow researchers in the medical, pharmaceutical, and biotech communities who have developed COVID-19 vaccines in record time.

Thanks to their scientific contributions, we now have the strong belief that we will prevail against this pandemic. 

I am looking forward to the end of this pandemic and the chance to work even more closely with the Alexa teams and the broader scientific community to make further advances in conversational AI and enrich our customers’ lives. 

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Amazon LEO is Amazon's low Earth orbit satellite network. Our mission is to deliver fast, reliable internet connectivity to customers beyond the reach of existing networks. From individual households to schools, hospitals, businesses, and government agencies, Amazon LEO will serve people and organizations operating in locations without reliable connectivity. The Amazon LEO Global Business Operations (GBO) team drives data-driven decision-making across sales, marketing, operations, product, engineering, finance, and legal functions. We build scalable business intelligence solutions and data infrastructure to solve complex, ambiguous problems with LEO-wide impact. We are looking for a talented Research Scientist to contribute to LEO's long-term vision and strategy for capacity simulations and inventory optimization. This effort will be instrumental in helping LEO execute on its business plans globally. As one of our valued team members, you will be obsessed with matching our standards for operational excellence with a relentless focus on delivering results. Key job responsibilities In this role, you will: Collaborate with product, business development, sales, marketing, operations, finance, and various technical teams (engineering, science, R&D, simulations, etc.) to support the implementation of capacity simulations and inventory optimization solutions. Develop and prototype scalable solutions to optimization problems for operating and planning satellite resources. Support technical roadmap definition efforts by building models to predict future inventory availability and key operational and financial metrics across the network. Design experiments and simulations to evaluate optimization improvements and understand how they interact with each other. Analyze large amounts of satellite and business data to identify simulation and optimization opportunities. Communicate insights and recommendations to technical and non-technical audiences to support decision-making across LEO. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.
US, CA, Sunnyvale
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Our organization is building world-class teams with deep expertise in large-scale recommender systems. This role sits at the intersection of AI research and direct business impact, where recommendation quality directly influences business outcomes and customer satisfaction. You'll be joining a team focused on foundational models for recommender systems and working on production systems that serve millions of customers and shape the future of personalized entertainment experiences. We're seeking talent who can deliver measurable impact on our core business metrics while advancing the state-of-the-art in personalization and recommendation technology. Key job responsibilities - Develop AI solutions for various Prime Video Search & Recommendation systems using Deep Learning, Reinforcement Learning, Optimization Methods, and most importantly, GenAI - Work closely with engineers and product managers to design, implement and launch AI solutions end-to-end - Design and conduct offline and online (A/B) experiments to evaluate proposed solutions based on in-depth data analyses - Effectively communicate technical and non-technical ideas with teammates and stakeholders - Stay up-to-date with advancements and the latest modeling techniques in the field - Publish your research findings in top conferences and journals About the team The Prime Video - Personalization & Discovery Science team owns science solution to power search experience on various devices, from sourcing, relevance, & ranking (to name a few). We are on a mission to deliver an AI-first customer experience. At the heart of this transformation are our recommendation systems -- core, customer-facing components that serve as primary drivers of engagement & growth.
CA, ON, Toronto
Are you interested in shaping the future of Advertising and B2B Sales? We are a growing team with an exciting AI-first charter and need your passion, innovative thinking, and creativity to help take our products to new heights. Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products are strategically important to our businesses driving long term growth. We break fresh ground in product and technical innovations every day! Within the Advertising Sales organization, we are building a central AI/ML team and are seeking top Applied Science talent to help us build new, science-backed services that drive success for our customers. Our goal is to transform the way account teams operate by creating AI agents that help optimize their end-to-end workflows, and developing actionable insights and recommendations they can share with their advertising accounts As an Applied Scientist on the team with a specific focus on creating autonomous AI agents that can operate accurately at large scale, you will bring deep expertise in Natural Language Processing (inc. tokenization, syntactic parsing, named entity recognition (NER), sentiment analysis, text classification), Large Language Models (inc. foundation model fundamentals, post-training, reward modeling, RAG, transformer architecture), Deep Learning, Reinforcement Learning and/or Recommender Systems. You have the scientific and technical skills to build and refine models that can be implemented in production and you continuously measure the performance of your system to drive continuous improvements. You will contribute to chart new courses with our ad sales support technologies, and you have the communication skills necessary to explain complex technical approaches to a variety of stakeholders and customers. You will be part of a team of fellow scientists and engineers taking on iterative approaches to tackle big, long-term problems. You are fluently able to leverage the latest Generative AI systems and services to accelerate and improve your work while maintaining high quality in your work outputs. Key job responsibilities Scientific Modeling - Conceptualize and lead state-of-the-art research on new Reinforcement Learning, Deep Learning, NLP, LLM, (Generative) Artificial Intelligence and Recommender System solutions to create AI agents and optimize all aspects of the Ad Sales business - Lead the technical approach for the design and implementation of successful models and algorithms in support of expert cross-functional teams delivering on demanding projects - Run regular A/B experiments, gather data, and perform statistical analysis - Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving - Publish scientific findings in reports and papers that can be shared internally and externally Product Development Support - Partner with software engineering and product management teams to support product and service development, define success metrics and measurement approaches, and help drive adoption of innovative new features for our services. - Lead requirements gathering sessions with product teams and business stakeholders - Maintain scientific documentation and knowledge for product initiatives Collaboration & Communication - Work closely with software engineers to deliver end-to-end solutions into production - Translate complex scientific findings into actionable business recommendations for stakeholders and senior management - Provide clear, compelling reports and presentations on a regular basis with respect to your models and services - Communicate with internal teams to showcase results and identify best practices. About the team Sales AI is a central science and engineering organization within Amazon Advertising Sales that powers selling motions and account team workflows via state-of-the-art of AI/ML services. Sales AI is investing in a range of sales intelligence models, including the development of advertiser insights, recommendations and Generative AI-powered applications throughout account team workflows.
CA, ON, Toronto
Are you interested in shaping the future of Advertising and B2B Sales? We are a growing team with an exciting AI-first charter and need your passion, innovative thinking, and creativity to help take our products to new heights. Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products are strategically important to our businesses driving long term growth. We break fresh ground in product and technical innovations every day! Within the Advertising Sales organization, we are building a central AI/ML team and are seeking top Applied Science talent to help us build new, science-backed services that drive success for our customers. Our goal is to transform the way account teams operate by creating AI agents that help optimize their end-to-end workflows, and developing actionable insights and recommendations they can share with their advertising accounts As an Applied Scientist on the team with a specific focus on creating autonomous AI agents that can operate accurately at large scale, you will bring deep expertise in Natural Language Processing (inc. tokenization, syntactic parsing, named entity recognition (NER), sentiment analysis, text classification), Large Language Models (inc. foundation model fundamentals, post-training, reward modeling, RAG, transformer architecture), Deep Learning and/or Reinforcement Learning . You have the scientific and technical skills to build and refine models that can be implemented in production and you continuously measure the performance of your system to drive continuous improvements. You will contribute to chart new courses with our ad sales support technologies, and you have the communication skills necessary to explain complex technical approaches to a variety of stakeholders and customers. You will be part of a team of fellow scientists and engineers taking on iterative approaches to tackle big, long-term problems. You are fluently able to leverage the latest Generative AI systems and services to accelerate and improve your work while maintaining high quality in your work outputs. Key job responsibilities Scientific Modeling - Conceptualize and lead state-of-the-art research on new NLP, LLM and (Generative) Artificial Intelligence solutions (inc. post-training, fine-tuning, reward modeling) to optimize all aspects of the Ad Sales business - Lead the technical approach for the design and implementation of successful models and algorithms in support of expert cross-functional teams delivering on demanding projects - Run regular A/B experiments, gather data, and perform statistical analysis - Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving - Publish scientific findings in reports and papers that can be shared internally and externally Product Development Support - Partner with software engineering and product management teams to support product and service development, define success metrics and measurement approaches, and help drive adoption of innovative new features for our services. - Lead requirements gathering sessions with product teams and business stakeholders - Maintain scientific documentation and knowledge for product initiatives Collaboration & Communication - Work closely with software engineers to deliver end-to-end solutions into production - Translate complex scientific findings into actionable business recommendations for stakeholders and senior management - Provide clear, compelling reports and presentations on a regular basis with respect to your models and services - Communicate with internal teams to showcase results and identify best practices. About the team Sales AI is a central science and engineering organization within Amazon Advertising Sales that powers selling motions and account team workflows via state-of-the-art of AI/ML services. Sales AI is investing in a range of sales intelligence models, including the development of advertiser insights, recommendations and Generative AI-powered applications throughout account team workflows.
US, WA, Bellevue
Alexa+ is Amazon’s next-generation, AI-powered virtual assistant. Building on the original Alexa, it uses generative AI to deliver a more conversational, personalized, and effective experience. As an Applied Scientist II on the Alexa Sensitive Content Intelligence (ASCI) team, you'll be part of an elite group developing industry-leading technologies in attribute extraction and sensitive content detection that work seamlessly across all languages and countries. In this role, you'll join a team of exceptional scientists pushing the boundaries of Natural Language Processing. Working in our dynamic, fast-paced environment, you'll develop novel algorithms and modeling techniques that advance the state of the art in NLP. Your innovations will directly shape how millions of customers interact with Amazon Echo, Echo Dot, Echo Show, and Fire TV devices every day. What makes this role exciting is the unique blend of scientific innovation and real-world impact. You'll be at the intersection of theoretical research and practical application, working alongside talented engineers and product managers to transform breakthrough ideas into customer-facing experiences. Your work will be crucial in ensuring Alexa remains at the forefront of AI technology while maintaining the highest standards of trust and safety. We're looking for a passionate innovator who combines strong technical expertise with creative problem-solving skills. Your deep understanding of NLP models (including LSTM and transformer-based architectures) will be essential in tackling complex challenges and identifying novel solutions. You'll leverage your exceptional technical knowledge, strong Computer Science fundamentals, and experience with large-scale distributed systems to create reliable, scalable, and high-performance products that delight our customers. Key job responsibilities In this dynamic role, you'll design and implement GenAI solutions that define the future of AI interaction. You'll pioneer novel algorithms, conduct ground breaking experiments, and optimize user experiences through innovative approaches to sensitive content detection and mitigation. Working alongside exceptional engineers and scientists, you'll transform theoretical breakthroughs into practical, scalable solutions that strengthen user trust in Alexa globally. You'll also have the opportunity to mentor rising talent, contributing to Amazon's culture of scientific excellence while helping build high-performing teams that deliver swift, impactful results. A day in the life Imagine starting your day collaborating with brilliant minds on advancing state-of-the-art NLP algorithms, then moving on to analyze experiment results that could reshape how Alexa understands and responds to users. You'll partner with cross-functional teams - from engineers to product managers - to ensure data quality, refine policies, and enhance model performance. Your expertise will guide technical discussions, shape roadmaps, and influence key platform features that require cross-team leadership. About the team The Alexa Sensitive Content Intelligence (ASCI) team owns the Responsible AI and customer feedback charters in Alexa+ and Classic Alexa across all device endpoints, modalities and languages. The mission of our team is to (1) minimize negative surprises to customers caused by sensitive content, (2) detect and prevent potential brand-damaging interactions, (3) build customer trust through generating appropriate interactions on sensitive topics, and (4) analyze customer feedback to gain insight and drive continuous improvement loops. The term “sensitive content” includes within its scope a wide range of categories of content such as offensive content (e.g., hate speech, racist speech), profanity, content that is suitable only for certain age groups, politically polarizing content, and religiously polarizing content. The term “content” refers to any material that is exposed to customers by Alexa (including both 1P and 3P experiences) and includes text, speech, audio, and video.