Rohit Prasad, vice president and head scientist for Alexa AI, demonstrates interactive teaching by customers, a new Alexa capability announced last fall.

Alexa: The science must go on

Throughout the pandemic, the Alexa team has continued to invent on behalf of our customers.

COVID-19 has cost us precious lives and served a harsh reminder that so much more needs to be done to prepare for unforeseen events. In these difficult times, we have also seen heroic efforts — from frontline health workers working night and day to take care of patients, to rapid development of vaccines, to delivery of groceries and essential items in the safest possible way given the circumstances.

Communication features.gif
Alexa’s communications capabilities are helping families connect with their loved ones during lockdown.

Alexa has also tried to help where it can. We rapidly added skills that provide information about resources for dealing with COVID-19. We donated Echo Shows and Echo Dots to healthcare providers, patients, and assisted-living facilities around the country, and Alexa’s communications capabilities — including new calling features (e.g., group calling), and the new Care Hub — are helping providers coordinate care and families connect with their loved ones during lockdown.

It has been just over a year since our schools closed down and we started working remotely. With our homes turned into offices and classrooms, one of the challenges has been keeping our kids motivated and on-task for remote learning. Skills such as the School Schedule Blueprint are helping parents like me manage their children’s remote learning and keep them excited about the future.

Despite the challenges of the pandemic, the Alexa team has shown incredible adaptability and grit, delivering scientific results that are already making a difference for our customers and will have long-lasting effects. Over the past 12 months, we have made advances in four thematic areas, making Alexa more

  1. natural and conversational: interactions with Alexa should be as free-flowing as interacting with another person, without requiring customers to use strict linguistic constructs to communicate with Alexa’s ever-growing set of skills. 
  2. self-learning and data efficient: Alexa’s intelligence should improve without requiring manually labeled data, and it should strive to learn directly from customers. 
  3. insightful and proactive: Alexa should assist and/or provide useful information to customers by anticipating their needs.
  4. trustworthy: Alexa should have attributes like those we cherish in trustworthy people, such as discretion, fairness, and ethical behavior.

Natural and conversational 

Accurate far-field automatic speech recognition (ASR) is critical for natural interactions with Alexa. We have continued to make advances in this area, and at Interspeech 2020, we presented 12 papers, including improvements in end-to-end ASR using the recurrent-neural-network-transducer (RNN-T) architecture. ASR advances, coupled with improvements in natural-language understanding (NLU), have reduced the worldwide error rate for Alexa by more than 24% in the past 12 months.

DashHashLM.png
One of Alexa Speech’s Interspeech 2020 papers, “Rescore in a flash: compact, cache efficient hashing data structures for n-gram language models”, proposes a new data structure, DashHashLM, for encoding the probabilities of word sequences in language models with a minimal memory footprint.

Customers depend on Alexa’s ability to answer single-shot requests, but to continue to provide new, delightful experiences, we are teaching Alexa to accomplish complex goals that require multiturn dialogues. In February, we announced the general release of Alexa Conversations, a capability that makes it easy for developers to build skills that engage customers in dialogues. The developer simply provides APIs (application programming interfaces), a list of entity types invoked in the skill, and a small set of sample dialogues that illustrate interactions with the skills’ capabilities. 

Alexa Conversations’ deep-learning-based dialogue manager takes care of the rest by predicting numerous alternate ways in which a customer might engage with the skill. Nearly 150 skills — such as iRobot Home and Art Museum — have now been built with Alexa Conversations, with another 100 under way, and our internal teams have launched capabilities such as Alexa Greetings (where Alexa answers the Ring doorbell on behalf of customers) and “what to read” with the same underlying capability.  

Further, to ensure that existing skills built without Alexa Conversations understand customer requests more accurately, we migrated hundreds of skills to deep neural networks (as opposed to conditional random fields). Migrated skills are seeing increases in understanding accuracy of 15% to 23% across locales. 

Alexa’s skills are ever expanding, with over 100,000 skills built worldwide by external developers. As that number has grown, discovering new skills has become a challenge. Even when customers know of a skill, they can have trouble remembering its name or how to interact with it. 

To make skills more discoverable and eliminate the need to say “Alexa, ask <skill X> to do <Y>,” we launched a deep-learning-based capability for routing utterances that do not have explicit mention of a skill’s name to relevant skills. Thousands of skills are now being discovered naturally, and in preview, they received an average of 15% more traffic. At last year’s International Conference on Acoustics, Speech, and Signal Processing (ICASSP), we presented a novel method for automatically labeling training data for Alexa’s skill selection model, which is crucial to improving utterance routing accuracy as the number of skills continues to grow.  

A constituency tree featuring syntactic-distance measures.
To make the prosody of Alexa's speech more natural, the Amazon Text-to-Speech team uses constituency trees to measure the syntactic distance (orange circles) between words of an utterance, a good indicator of where phrasing breaks or prosodic resets should occur.
Credit: Glynis Condon

As we’ve been improving Alexa’s understanding capabilities, our Text-to-Speech (TTS) synthesis team has been working to increase the naturalness of Alexa’s speech. We have developed prosodic models that enable Alexa to vary patterns of intonation and inflection to fit different conversational contexts. 

This is a first milestone on the path to contextual language generation and speech synthesis. Depending on the conversational context and the speaking attributes of the customer, Alexa will vary its response — both the words chosen and the speaking style, including prosody, stress, and intonation. We also made progress in detecting tone of voice, which can be an additional signal for adapting Alexa’s responses.

Humor is a critical element of human-like conversational abilities. However, recognizing humor and generating humorous responses is one of the most challenging tasks in conversational AI. University teams participating in the Alexa Prize socialbot challenge have made significant progress in this area by identifying opportunities to use humor in conversation and selecting humorous phrases and jokes that are contextually appropriate.

One of our teams is identifying humor in product reviews by detecting incongruity between product titles and questions asked by customers. For instance, the question “Does this make espresso?” might be reasonable when applied to a high-end coffee machine, but applied to a Swiss Army knife, it’s probably a joke. 

We live in a multilingual and multicultural world, and this pandemic has made it even more important for us to connect across language barriers. In 2019, we had launched a bilingual version of Alexa — i.e., customers could address the same device in US English or Spanish without asking Alexa to switch languages on every request. However, the Spanish responses from Alexa were in a different voice than the English responses.  

By leveraging advances in neural text-to-speech (much the way we had used multilingual learning techniques to improve language understanding), we taught the original Alexa voice — which was based on English-only recordings — to speak perfectly accented U.S. Spanish. 

To further break down language barriers, in December we launched two-way language translation, which enables Alexa to act as an interpreter for customers speaking different languages. Alexa can now translate on the fly between English and six other languages on the same device.

In September 2020, I had the privilege of demonstrating natural turn-taking (NTT), a new capability that has the potential to make Alexa even more useful and delightful for our customers. With NTT, Alexa uses visual cues, in combination with acoustic and linguistic information, to determine whether a customer is addressing Alexa or other people in the household — even when there is no wake word. Our teams are working hard on bringing NTT to our customers later this year so that Alexa can participate in conversations just like a family member or a friend.  

Self-learning and data-efficient 

In AI, one definition of generalization is the ability to robustly handle novel situations and learn from them with minimal human supervision. Two years back, we introduced the ability for Alexa to automatically correct errors in its understanding without requiring any manual labeling. This self-learning system uses implicit feedback (e.g., when a customer interrupts a response to rephrase a request) to automatically revise Alexa’s handling of requests that fail. This learning method is automatically addressing 15% of defects, as quickly as a few hours after detection; with supervised learning, these defects would have taken weeks to address. 

Diagram depicting example of paraphrase alignment
We won a best-paper award at last year's International Conference on Computational Linguistics for a self-learning system that finds the best mapping from a successful request to an unsuccessful one, then transfers the training labels automatically.
Credit: Glynis Condon

At December 2020’s International Conference on Computational Linguistics, our scientists won a best-paper award for a complementary approach to self-learning. Where the earlier system overwrites the outputs of Alexa’s NLU models, the newer system uses implicit feedback to create automatically labeled training examples for those models. This approach is particularly promising for the long tail of unusually phrased requests, and it can be used in conjunction with the existing self-learning system.

In parallel, we have been inventing methods that enable Alexa to add new capabilities, intents, and concepts with as little manually labeled data as possible — often by generalizing from one task to another. For example, in a paper at last year’s ACL Workshop on NLP for Conversational AI, we demonstrated the value of transfer learning from reading comprehension to other natural-language-processing tasks, resulting in the best published results on few-shot learning for dialogue state tracking in low-data regimes.

Similarly, at this year’s Spoken Language Technology conference, we showed how to combine two existing approaches to few-shot learning — prototypical networks and data augmentation — to quickly and accurately learn new intents.

Human-like conversational abilities require common sense — something that is still elusive for conversational-AI services, despite the massive progress due to deep learning. We received the best-paper award at the Empirical Methods in Natural Language Processing (EMNLP) 2020 Workshop on Deep Learning Inside Out (DeeLIO) for our work on infusing commonsense knowledge graphs explicitly and implicitly into large pre-trained language models to give machines greater social intelligence. We will continue to build on such techniques to make interactions with Alexa more intuitive for our customers, without requiring a large quantity of annotated data. 

In December 2020, we launched a new feature that allows customers to teach Alexa new concepts. For instance, if a customer says, “Alexa, set the living room light to study mode”, Alexa might now respond, “I don't know what study mode is. Can you teach me?” Alexa extracts a definition from the customer’s answer, and when the customer later makes the same request — or a similar request — Alexa responds with the learned action. 

Alexa uses multiple deep-learning-based parsers to enable such explicit teaching. First, Alexa detects spans in requests that it has trouble understanding. Next, it engages in a clarification dialogue to learn the new concept. Thanks to this novel capability, customers are able to customize Alexa for their needs, and Alexa is learning thousands of new concepts in the smart-home domain every day, without any manual labeling. We will continue to build on this success and develop more self-learning techniques to make Alexa more useful and personal for our customers.

Insightful and proactive

Alexa-enabled ambient devices have revolutionized daily convenience, enabling us to get what we need simply by asking for it. However, the utility of these devices and endpoints does not need to be limited to customer-initiated requests. Instead, Alexa should anticipate customer needs and seamlessly assist in meeting those needs. Smart huncheslocation-based reminders, and discovery of routines are a few ways in which Alexa is already helping customers. 

Illustration of Alexa inferring a customer asking about weather at the beach may be planning a beach trip.
In this interaction, Alexa infers that a customer who asks about the weather at the beach may be interested in other information that could be useful for planning a beach trip.
credit: Glynis Condon

Another way for Alexa to be more useful to our customers is to predict customers’ goals that span multiple disparate skills. For instance, if a customer asks, “How long does it take to steep tea?”, Alexa might answer, “Five minutes is a good place to start", then follow up by asking, "Would you like me to set a timer for five minutes?” In 2020, we launched an initial version of Alexa’s ability to anticipate and complete multi-skill goals without any explicit preprogramming.  

While this ability makes the complex seem simple, underneath, it depends on multiple deep-learning models. A “trigger model” decides whether to predict the customer’s goal at all, and if it decides it should, it suggests a skill to handle the predicted goal. But the skills it suggests are identified by another model that relies on information-theoretic analyses of input utterances, together with subsidiary models that assess features such as whether the customer was trying to rephrase a prior command, or whether the direct goal and the latent goal have common entities or values.  

Trustworthy

We have made significant advances in areas that are key to making Alexa more trusted by customers. In the field of privacy-preserving machine learning, for instance, we have been exploring differential privacy, a theoretical framework for evaluating the privacy protections offered by systems that generate aggregate statistics from individuals’ data. 

At the EMNLP 2020 Workshop on Privacy in Natural Language Processing, we presented a paper that proposes a new way to offer metric-differential-privacy assurances by adding so-called elliptical noise to training data for machine learning systems, and at this year’s Conference of the European Chapter of the Association for Computational Linguistics, we’ll present a technique for transforming texts that preserves their semantic content but removes potentially identifying information. Both methods significantly improve on the privacy protections afforded by older approaches while leaving the performance of the resulting systems unchanged.

Elliptical vs. spherical noise.png
A new approach to protecting privacy in machine learning systems that uses elliptical noise (right) rather than the conventional spherical noise (left) to perturb training data significantly improves privacy protections while leaving the performance of the resulting systems unchanged.


We have also made Alexa’s answers to information-centric questions more trustworthy by expanding our knowledge graph and improving our neural semantic parsing and web-based information retrieval. If, however, the sources of information used to produce a knowledge graph encode harmful social biases — even as a matter of historical accident — the knowledge graph may as well. In a pair of papers presented last year, our scientists devised techniques for both identifying and remediating instances of bias in knowledge graphs, to help ensure that those biases don’t leak into Alexa’s answers to questions.

A two-dimensional representation of our method for measuring bias in knowledge graph embeddings.
A two-dimensional representation of the method for measuring bias in knowledge graph embeddings that we presented last year. In each diagram, the blue dots labeled person1 indicate the shift in an embedding as we tune its parameters. The orange arrows represent relation vectors and the orange dots the sums of those vectors and the embeddings. As we shift the gender relation toward maleness, the profession relation shifts away from nurse and closer to doctor, indicating gender bias.
Credit: Glynis Condon

Similarly, the language models that many speech recognition and natural-language-understanding applications depend on are trained on corpora of publicly available texts; if those data reflect biases, so will the resulting models. At the recent ACM Conference on Fairness, Accountability, and Transparency, Alexa AI scientists presented a new data set that can be used to test language models for bias and a new metric for quantitatively evaluating the test results.

Still, we recognize that a lot more needs to be done in AI in the areas of fairness and ethics, and to that end, partnership with universities and other dedicated research organizations can be a force multiplier. As a case in point, our collaboration with the National Science Foundation to accelerate research on fairness in AI recently entered its second year, with a new round of grant recipients named in February 2021.

And in January 2021, we announced the creation of the Center for Secure and Trusted Machine Learning, a collaboration with the University of Southern California that will support USC and Amazon researchers in the development of novel approaches to privacy-preserving ML solutions

Strengthening the research community

I am particularly proud that, despite the effort required to bring all these advances to fruition, our scientists have remained actively engaged with the broader research community in many other areas. To choose just a few examples:

  • In August, we announced the winners of the third instance of the Alexa Prize Grand Challenge to develop conversational-AI systems, or socialbots, and in September, we opened registration for the fourth instance. Earlier this month, we announced another track of research for Alexa Prize called the TaskBot Challenge, in which university teams will compete to develop multimodal agents that assist customers in completing tasks requiring multiple steps and decisions.
  • In September, we announced the creation of the Columbia Center of Artificial Intelligence Technology, a collaboration with Columbia Engineering that will be a hub of research, education, and outreach programs.
  • In October, we launched the DialoGLUE challenge, together with a set of benchmark models, to encourage research on conversational generalizability, or the ability of dialogue agents trained on one task to adapt easily to new tasks.

Come work with us

Amazon is looking for data scientists, research scientists, applied scientists, interns, and more. Check out our careers page to find all of the latest job listings around the world.

We are grateful for the amazing work of our fellow researchers in the medical, pharmaceutical, and biotech communities who have developed COVID-19 vaccines in record time.

Thanks to their scientific contributions, we now have the strong belief that we will prevail against this pandemic. 

I am looking forward to the end of this pandemic and the chance to work even more closely with the Alexa teams and the broader scientific community to make further advances in conversational AI and enrich our customers’ lives. 

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Are you interested in building the measurement foundation that proves whether targeted, cohort-based marketing actually changes customer behavior at Amazon scale? We are seeking an Applied Scientist to own measurement and experimentation for our Lifecycle Marketing Experimentation roadmap within the PRIMAS (Prime & Marketing Analytics and Science) team. In this role, you will design and execute rigorous experiments that measure the effectiveness of audience-based marketing campaigns across multiple channels, providing the evidence that guides marketing strategy and investment decisions. This is a high-impact role where you will build measurement frameworks from scratch, design experiments that isolate causal effects, and establish the experimental standards for lifecycle marketing across EU. You will work closely with business leaders and the senior science lead to answer critical questions: does targeting specific cohorts (Bargain hunters, Young adults) improve efficiency vs. broad campaigns? Which creative strategies drive behavior change? How should we optimize marketing spend across channels? Key job responsibilities Measurement & Experimentation Ownership: 1. Own measurement end-to-end for lifecycle marketing campaigns – design experiments (RCTs, geo-tests, audience holdouts) that measure campaign effectiveness across marketing channels 2. Build measurement frameworks and experimental best practices that work across different activation platforms and can scale to multiple campaigns 3. Establish experimental standards and tooling for lifecycle marketing, ensuring statistical rigor while balancing business constraints Causal Inference & Analysis: 1. Apply causal inference methods to measure incremental impact of marketing campaigns vs. counterfactual 2. Navigate measurement challenges across different platforms (Meta attribution, LiveRamp, clean rooms, onsite tracking) 3. Analyze experiment results and provide optimization recommendations based on statistical evidence 4. Establish guardrails and success criteria for campaign evaluation About the team The PRIMAS team, is part of a larger tech tech team of 100+ people called WIMSI (WW Integrated Marketing Systems and Intelligence). WIMSI core mission is to accelerate marketing technology capabilities that enable de-averaged customer experiences across the marketing funnel: awareness, consideration, and conversion.
US, WA, Seattle
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through generative and agentic AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences to transform every aspect of the advertising lifecycle; from ad creation, delivery, optimization, performance management, and beyond. We are a passionate group of innovators dedicated to developing state-of-the-art AI technologies that balance the needs of advertisers and enhance the shopping experience. Within SPB, the SPB Offsite (SPBO) team builds solutions to extend campaigns to reach customers off the store and extend shopping experiences on third-party sites where shoppers search and discover products. We use industry-leading machine learning, high-scale low-latency systems, and gen AI technologies to create better sponsored customer experiences off the store. The Principal Applied Scientist for SPBO leads the technical vision and scientific strategy for extending Amazon Advertising's sponsored experiences to the broader web—meeting shoppers wherever they search, browse, and discover products. This is a multi-disciplinary scientific space spanning machine learning, large-scale optimization, causal inference, NLP, information retrieval, and generative AI. You will define and drive the science roadmap for how Amazon connects advertisers with high-intent customers across third-party environments at massive scale and with low latency. As a GenAI-first organization, we build foundational and agentic models that power advertiser use cases across Ads, while empowering our Applied Scientists to directly build and ship products. You will be a hands-on technical leader who architects novel solutions end-to-end—from research through production—while mentoring a team of scientists across diverse domains. The problems you will tackle are among the hardest in ad tech. You will develop models that leverage Amazon's first-party shopping signals to reach high-value audiences in third-party environments where signal density differs fundamentally from on-Amazon contexts. You will innovate on real-time bidding, auction dynamics, and ranking models across heterogeneous supply sources with distinct inventory characteristics, latency constraints, and auction mechanics. You will design ML approaches that maintain effectiveness amid an evolving privacy landscape—turning constraints from cookie deprecation, regulation, and platform restrictions into innovation opportunities. You will influence attribution models that capture the incremental value of offsite advertising on shopping outcomes, bridging measurement gaps between offsite touchpoints and on-Amazon conversions. You will pioneer generative and agentic AI to personalize ad creatives and shopping experiences for offsite contexts, and develop scientific frameworks to optimize spend allocation across supply partners and channels. You will partner with engineering, product, and business leaders as well as external partners to shape product strategy with scientific insight and drive results at scale. You will represent Amazon Advertising's offsite science externally through patents and industry engagement. Key job responsibilities - Driving the scientific vision of the teams in your organization and advising and influencing its technical leadership on ad serving, bidding, ranking, and offsite advertising models and products. - Identifying, tackling, and proposing innovative solutions to intrinsically hard, previously unsolved problems in offsite ad tech. - Bringing clarity to complex problems, probing assumptions, illuminating pitfalls, fostering shared understanding, and guiding towards effective solutions. - Serving and being recognized by internal and external peers as a thought leader in offsite advertising science, including real-time bidding, personalization, privacy-preserving ML, and generative AI for ad experiences. - Influencing your team's science and business strategy by driving one or more team roadmaps contributing to the organization's roadmap and taking responsibility for some organizational goals. You drive multiple new product features from inception to production launch. - Guiding the career development of others, actively mentoring and educating the larger applied science community on trends, technologies, and best practices.
US, MA, N.reading
Industrial Robotics Group is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine cutting-edge AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at an unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic manipulation, locomotion, and human-robot interaction. We're seeking an Applied Scientist to join our Robotics team. This role focuses on developing innovative machine learning solutions that enable robots to perform complex manipulation tasks in real-world environments. You will work on creating adaptive learning approaches that combine traditional robotics with modern ML techniques to improve robot performance and reliability. In this role, you will collaborate with multidisciplinary teams to advance the state-of-the-art in robotic manipulation, contributing to the development of next-generation autonomous systems that can operate safely and efficiently within Amazon fulfillment centers. Key job responsibilities - Lead design, adapt, and implement novel machine learning solutions for manipulation robots - Create hybrid approaches combining classical methods with learning-based solutions - Design learning algorithms for automated parameter tuning and adaptation - Develop data collection pipelines and methodologies for capturing high-quality demonstrations of dexterous tasks - Build and test prototype robotic workcell setups to validate the performance of the solution - Partner with cross-functional teams to rapidly create new concepts and prototypes - Work with Amazon's robotics engineering and operations teams to grasp their requirements and develop tailored solutions - Document the architecture, performance, and validation of the final system
ES, M, Madrid
At Amazon, we are committed to being the Earth's most customer-centric company. The European International Technology group (EU INTech) owns the enhancement and delivery of Amazon's engineering to all the varied customers and cultures of the world. We do this through a combination of partnerships with other Amazon technical teams and our own innovative new projects. You will be joining the Tamale team to work on Haul. As part of EU INTech and Haul, Tamale strives to create a discovery-driven shopping experience using challenging machine learning and ranking solutions. You will be exposed to large-scale recommendation systems, multi-objective optimization, and state-of-the-art deep learning architectures, and you'll be part of a key effort to improve our customers' browsing experience by building next-generation ranking models for Amazon Haul's endless scroll experience. We are looking for a passionate, talented, and inventive Scientist with a strong machine learning background to help build industry-leading ranking solutions. We strongly value your hard work and obsession to solve complex problems on behalf of Amazon customers. Key job responsibilities We look for applied scientists who possess a wide variety of skills. As the successful applicant for this role, you will work closely with your business partners to identify opportunities for innovation. You will apply machine learning solutions to optimize multi-objective ranking, improve discovery engagement through contextual signals, and scale ranking systems across multiple marketplaces. You will work with business leaders, scientists, and product managers to translate business and functional requirements into concrete deliverables, including the design, development, testing, and deployment of highly scalable distributed ranking services. You will be part of a team of scientists and engineers working on solving ranking and personalization challenges at scale. You will be able to influence the scientific roadmap of the team, setting the standards for scientific excellence. You will be working with state-of-the-art architectures and real-time feature serving systems. Your work will improve the experience of millions of daily customers using Amazon Haul worldwide. You will have the chance to have great customer impact and continue growing in one of the most innovative companies in the world. You will learn a huge amount - and have a lot of fun - in the process!