Rohit Prasad, vice president and head scientist for Alexa AI, demonstrates interactive teaching by customers, a new Alexa capability announced last fall.

Alexa: The science must go on

Throughout the pandemic, the Alexa team has continued to invent on behalf of our customers.

COVID-19 has cost us precious lives and served a harsh reminder that so much more needs to be done to prepare for unforeseen events. In these difficult times, we have also seen heroic efforts — from frontline health workers working night and day to take care of patients, to rapid development of vaccines, to delivery of groceries and essential items in the safest possible way given the circumstances.

Communication features.gif
Alexa’s communications capabilities are helping families connect with their loved ones during lockdown.

Alexa has also tried to help where it can. We rapidly added skills that provide information about resources for dealing with COVID-19. We donated Echo Shows and Echo Dots to healthcare providers, patients, and assisted-living facilities around the country, and Alexa’s communications capabilities — including new calling features (e.g., group calling), and the new Care Hub — are helping providers coordinate care and families connect with their loved ones during lockdown.

It has been just over a year since our schools closed down and we started working remotely. With our homes turned into offices and classrooms, one of the challenges has been keeping our kids motivated and on-task for remote learning. Skills such as the School Schedule Blueprint are helping parents like me manage their children’s remote learning and keep them excited about the future.

Despite the challenges of the pandemic, the Alexa team has shown incredible adaptability and grit, delivering scientific results that are already making a difference for our customers and will have long-lasting effects. Over the past 12 months, we have made advances in four thematic areas, making Alexa more

  1. natural and conversational: interactions with Alexa should be as free-flowing as interacting with another person, without requiring customers to use strict linguistic constructs to communicate with Alexa’s ever-growing set of skills. 
  2. self-learning and data efficient: Alexa’s intelligence should improve without requiring manually labeled data, and it should strive to learn directly from customers. 
  3. insightful and proactive: Alexa should assist and/or provide useful information to customers by anticipating their needs.
  4. trustworthy: Alexa should have attributes like those we cherish in trustworthy people, such as discretion, fairness, and ethical behavior.

Natural and conversational 

Accurate far-field automatic speech recognition (ASR) is critical for natural interactions with Alexa. We have continued to make advances in this area, and at Interspeech 2020, we presented 12 papers, including improvements in end-to-end ASR using the recurrent-neural-network-transducer (RNN-T) architecture. ASR advances, coupled with improvements in natural-language understanding (NLU), have reduced the worldwide error rate for Alexa by more than 24% in the past 12 months.

DashHashLM.png
One of Alexa Speech’s Interspeech 2020 papers, “Rescore in a flash: compact, cache efficient hashing data structures for n-gram language models”, proposes a new data structure, DashHashLM, for encoding the probabilities of word sequences in language models with a minimal memory footprint.

Customers depend on Alexa’s ability to answer single-shot requests, but to continue to provide new, delightful experiences, we are teaching Alexa to accomplish complex goals that require multiturn dialogues. In February, we announced the general release of Alexa Conversations, a capability that makes it easy for developers to build skills that engage customers in dialogues. The developer simply provides APIs (application programming interfaces), a list of entity types invoked in the skill, and a small set of sample dialogues that illustrate interactions with the skills’ capabilities. 

Alexa Conversations’ deep-learning-based dialogue manager takes care of the rest by predicting numerous alternate ways in which a customer might engage with the skill. Nearly 150 skills — such as iRobot Home and Art Museum — have now been built with Alexa Conversations, with another 100 under way, and our internal teams have launched capabilities such as Alexa Greetings (where Alexa answers the Ring doorbell on behalf of customers) and “what to read” with the same underlying capability.  

Further, to ensure that existing skills built without Alexa Conversations understand customer requests more accurately, we migrated hundreds of skills to deep neural networks (as opposed to conditional random fields). Migrated skills are seeing increases in understanding accuracy of 15% to 23% across locales. 

Alexa’s skills are ever expanding, with over 100,000 skills built worldwide by external developers. As that number has grown, discovering new skills has become a challenge. Even when customers know of a skill, they can have trouble remembering its name or how to interact with it. 

To make skills more discoverable and eliminate the need to say “Alexa, ask <skill X> to do <Y>,” we launched a deep-learning-based capability for routing utterances that do not have explicit mention of a skill’s name to relevant skills. Thousands of skills are now being discovered naturally, and in preview, they received an average of 15% more traffic. At last year’s International Conference on Acoustics, Speech, and Signal Processing (ICASSP), we presented a novel method for automatically labeling training data for Alexa’s skill selection model, which is crucial to improving utterance routing accuracy as the number of skills continues to grow.  

A constituency tree featuring syntactic-distance measures.
To make the prosody of Alexa's speech more natural, the Amazon Text-to-Speech team uses constituency trees to measure the syntactic distance (orange circles) between words of an utterance, a good indicator of where phrasing breaks or prosodic resets should occur.
Credit: Glynis Condon

As we’ve been improving Alexa’s understanding capabilities, our Text-to-Speech (TTS) synthesis team has been working to increase the naturalness of Alexa’s speech. We have developed prosodic models that enable Alexa to vary patterns of intonation and inflection to fit different conversational contexts. 

This is a first milestone on the path to contextual language generation and speech synthesis. Depending on the conversational context and the speaking attributes of the customer, Alexa will vary its response — both the words chosen and the speaking style, including prosody, stress, and intonation. We also made progress in detecting tone of voice, which can be an additional signal for adapting Alexa’s responses.

Humor is a critical element of human-like conversational abilities. However, recognizing humor and generating humorous responses is one of the most challenging tasks in conversational AI. University teams participating in the Alexa Prize socialbot challenge have made significant progress in this area by identifying opportunities to use humor in conversation and selecting humorous phrases and jokes that are contextually appropriate.

One of our teams is identifying humor in product reviews by detecting incongruity between product titles and questions asked by customers. For instance, the question “Does this make espresso?” might be reasonable when applied to a high-end coffee machine, but applied to a Swiss Army knife, it’s probably a joke. 

We live in a multilingual and multicultural world, and this pandemic has made it even more important for us to connect across language barriers. In 2019, we had launched a bilingual version of Alexa — i.e., customers could address the same device in US English or Spanish without asking Alexa to switch languages on every request. However, the Spanish responses from Alexa were in a different voice than the English responses.  

By leveraging advances in neural text-to-speech (much the way we had used multilingual learning techniques to improve language understanding), we taught the original Alexa voice — which was based on English-only recordings — to speak perfectly accented U.S. Spanish. 

To further break down language barriers, in December we launched two-way language translation, which enables Alexa to act as an interpreter for customers speaking different languages. Alexa can now translate on the fly between English and six other languages on the same device.

In September 2020, I had the privilege of demonstrating natural turn-taking (NTT), a new capability that has the potential to make Alexa even more useful and delightful for our customers. With NTT, Alexa uses visual cues, in combination with acoustic and linguistic information, to determine whether a customer is addressing Alexa or other people in the household — even when there is no wake word. Our teams are working hard on bringing NTT to our customers later this year so that Alexa can participate in conversations just like a family member or a friend.  

Self-learning and data-efficient 

In AI, one definition of generalization is the ability to robustly handle novel situations and learn from them with minimal human supervision. Two years back, we introduced the ability for Alexa to automatically correct errors in its understanding without requiring any manual labeling. This self-learning system uses implicit feedback (e.g., when a customer interrupts a response to rephrase a request) to automatically revise Alexa’s handling of requests that fail. This learning method is automatically addressing 15% of defects, as quickly as a few hours after detection; with supervised learning, these defects would have taken weeks to address. 

Diagram depicting example of paraphrase alignment
We won a best-paper award at last year's International Conference on Computational Linguistics for a self-learning system that finds the best mapping from a successful request to an unsuccessful one, then transfers the training labels automatically.
Credit: Glynis Condon

At December 2020’s International Conference on Computational Linguistics, our scientists won a best-paper award for a complementary approach to self-learning. Where the earlier system overwrites the outputs of Alexa’s NLU models, the newer system uses implicit feedback to create automatically labeled training examples for those models. This approach is particularly promising for the long tail of unusually phrased requests, and it can be used in conjunction with the existing self-learning system.

In parallel, we have been inventing methods that enable Alexa to add new capabilities, intents, and concepts with as little manually labeled data as possible — often by generalizing from one task to another. For example, in a paper at last year’s ACL Workshop on NLP for Conversational AI, we demonstrated the value of transfer learning from reading comprehension to other natural-language-processing tasks, resulting in the best published results on few-shot learning for dialogue state tracking in low-data regimes.

Similarly, at this year’s Spoken Language Technology conference, we showed how to combine two existing approaches to few-shot learning — prototypical networks and data augmentation — to quickly and accurately learn new intents.

Human-like conversational abilities require common sense — something that is still elusive for conversational-AI services, despite the massive progress due to deep learning. We received the best-paper award at the Empirical Methods in Natural Language Processing (EMNLP) 2020 Workshop on Deep Learning Inside Out (DeeLIO) for our work on infusing commonsense knowledge graphs explicitly and implicitly into large pre-trained language models to give machines greater social intelligence. We will continue to build on such techniques to make interactions with Alexa more intuitive for our customers, without requiring a large quantity of annotated data. 

In December 2020, we launched a new feature that allows customers to teach Alexa new concepts. For instance, if a customer says, “Alexa, set the living room light to study mode”, Alexa might now respond, “I don't know what study mode is. Can you teach me?” Alexa extracts a definition from the customer’s answer, and when the customer later makes the same request — or a similar request — Alexa responds with the learned action. 

Alexa uses multiple deep-learning-based parsers to enable such explicit teaching. First, Alexa detects spans in requests that it has trouble understanding. Next, it engages in a clarification dialogue to learn the new concept. Thanks to this novel capability, customers are able to customize Alexa for their needs, and Alexa is learning thousands of new concepts in the smart-home domain every day, without any manual labeling. We will continue to build on this success and develop more self-learning techniques to make Alexa more useful and personal for our customers.

Insightful and proactive

Alexa-enabled ambient devices have revolutionized daily convenience, enabling us to get what we need simply by asking for it. However, the utility of these devices and endpoints does not need to be limited to customer-initiated requests. Instead, Alexa should anticipate customer needs and seamlessly assist in meeting those needs. Smart huncheslocation-based reminders, and discovery of routines are a few ways in which Alexa is already helping customers. 

Illustration of Alexa inferring a customer asking about weather at the beach may be planning a beach trip.
In this interaction, Alexa infers that a customer who asks about the weather at the beach may be interested in other information that could be useful for planning a beach trip.
credit: Glynis Condon

Another way for Alexa to be more useful to our customers is to predict customers’ goals that span multiple disparate skills. For instance, if a customer asks, “How long does it take to steep tea?”, Alexa might answer, “Five minutes is a good place to start", then follow up by asking, "Would you like me to set a timer for five minutes?” In 2020, we launched an initial version of Alexa’s ability to anticipate and complete multi-skill goals without any explicit preprogramming.  

While this ability makes the complex seem simple, underneath, it depends on multiple deep-learning models. A “trigger model” decides whether to predict the customer’s goal at all, and if it decides it should, it suggests a skill to handle the predicted goal. But the skills it suggests are identified by another model that relies on information-theoretic analyses of input utterances, together with subsidiary models that assess features such as whether the customer was trying to rephrase a prior command, or whether the direct goal and the latent goal have common entities or values.  

Trustworthy

We have made significant advances in areas that are key to making Alexa more trusted by customers. In the field of privacy-preserving machine learning, for instance, we have been exploring differential privacy, a theoretical framework for evaluating the privacy protections offered by systems that generate aggregate statistics from individuals’ data. 

At the EMNLP 2020 Workshop on Privacy in Natural Language Processing, we presented a paper that proposes a new way to offer metric-differential-privacy assurances by adding so-called elliptical noise to training data for machine learning systems, and at this year’s Conference of the European Chapter of the Association for Computational Linguistics, we’ll present a technique for transforming texts that preserves their semantic content but removes potentially identifying information. Both methods significantly improve on the privacy protections afforded by older approaches while leaving the performance of the resulting systems unchanged.

Elliptical vs. spherical noise.png
A new approach to protecting privacy in machine learning systems that uses elliptical noise (right) rather than the conventional spherical noise (left) to perturb training data significantly improves privacy protections while leaving the performance of the resulting systems unchanged.


We have also made Alexa’s answers to information-centric questions more trustworthy by expanding our knowledge graph and improving our neural semantic parsing and web-based information retrieval. If, however, the sources of information used to produce a knowledge graph encode harmful social biases — even as a matter of historical accident — the knowledge graph may as well. In a pair of papers presented last year, our scientists devised techniques for both identifying and remediating instances of bias in knowledge graphs, to help ensure that those biases don’t leak into Alexa’s answers to questions.

A two-dimensional representation of our method for measuring bias in knowledge graph embeddings.
A two-dimensional representation of the method for measuring bias in knowledge graph embeddings that we presented last year. In each diagram, the blue dots labeled person1 indicate the shift in an embedding as we tune its parameters. The orange arrows represent relation vectors and the orange dots the sums of those vectors and the embeddings. As we shift the gender relation toward maleness, the profession relation shifts away from nurse and closer to doctor, indicating gender bias.
Credit: Glynis Condon

Similarly, the language models that many speech recognition and natural-language-understanding applications depend on are trained on corpora of publicly available texts; if those data reflect biases, so will the resulting models. At the recent ACM Conference on Fairness, Accountability, and Transparency, Alexa AI scientists presented a new data set that can be used to test language models for bias and a new metric for quantitatively evaluating the test results.

Still, we recognize that a lot more needs to be done in AI in the areas of fairness and ethics, and to that end, partnership with universities and other dedicated research organizations can be a force multiplier. As a case in point, our collaboration with the National Science Foundation to accelerate research on fairness in AI recently entered its second year, with a new round of grant recipients named in February 2021.

And in January 2021, we announced the creation of the Center for Secure and Trusted Machine Learning, a collaboration with the University of Southern California that will support USC and Amazon researchers in the development of novel approaches to privacy-preserving ML solutions

Strengthening the research community

I am particularly proud that, despite the effort required to bring all these advances to fruition, our scientists have remained actively engaged with the broader research community in many other areas. To choose just a few examples:

  • In August, we announced the winners of the third instance of the Alexa Prize Grand Challenge to develop conversational-AI systems, or socialbots, and in September, we opened registration for the fourth instance. Earlier this month, we announced another track of research for Alexa Prize called the TaskBot Challenge, in which university teams will compete to develop multimodal agents that assist customers in completing tasks requiring multiple steps and decisions.
  • In September, we announced the creation of the Columbia Center of Artificial Intelligence Technology, a collaboration with Columbia Engineering that will be a hub of research, education, and outreach programs.
  • In October, we launched the DialoGLUE challenge, together with a set of benchmark models, to encourage research on conversational generalizability, or the ability of dialogue agents trained on one task to adapt easily to new tasks.

Come work with us

Amazon is looking for data scientists, research scientists, applied scientists, interns, and more. Check out our careers page to find all of the latest job listings around the world.

We are grateful for the amazing work of our fellow researchers in the medical, pharmaceutical, and biotech communities who have developed COVID-19 vaccines in record time.

Thanks to their scientific contributions, we now have the strong belief that we will prevail against this pandemic. 

I am looking forward to the end of this pandemic and the chance to work even more closely with the Alexa teams and the broader scientific community to make further advances in conversational AI and enrich our customers’ lives. 

Research areas

Related content

EG, Cairo
Are you a MS or PhD student interested in a 2026 internship in the field of machine learning, deep learning, generative AI, large language models and speech technology, robotics, computer vision, optimization, operations research, quantum computing, automated reasoning, or formal methods? If so, we want to hear from you! We are looking for students interested in using a variety of domain expertise to invent, design and implement state-of-the-art solutions for never-before-solved problems. You can find more information about the Amazon Science community as well as our interview process via the links below; https://www.amazon.science/ https://amazon.jobs/content/en/career-programs/university/science https://amazon.jobs/content/en/how-we-hire/university-roles/applied-science Key job responsibilities As an Applied Science Intern, you will own the design and development of end-to-end systems. You’ll have the opportunity to write technical white papers, create roadmaps and drive production level projects that will support Amazon Science. You will work closely with Amazon scientists and other science interns to develop solutions and deploy them into production. You will have the opportunity to design new algorithms, models, or other technical solutions whilst experiencing Amazon’s customer focused culture. The ideal intern must have the ability to work with diverse groups of people and cross-functional teams to solve complex business problems. A day in the life At Amazon, you will grow into the high impact person you know you’re ready to be. Every day will be filled with developing new skills and achieving personal growth. How often can you say that your work changes the world? At Amazon, you’ll say it often. Join us and define tomorrow. Some more benefits of an Amazon Science internship include; • All of our internships offer a competitive stipend/salary • Interns are paired with an experienced manager and mentor(s) • Interns receive invitations to different events such as intern program initiatives or site events • Interns can build their professional and personal network with other Amazon Scientists • Interns can potentially publish work at top tier conferences each year About the team Applicants will be reviewed on a rolling basis and are assigned to teams aligned with their research interests and experience prior to interviews. Start dates are available throughout the year and durations can vary in length from 3-6 months for full time internships. This role may available across multiple locations in the EMEA region (Austria, Estonia, France, Germany, Ireland, Israel, Italy, Jordan, Luxembourg, Netherlands, Poland, Romania, Spain, South Africa, UAE, and UK). Please note these are not remote internships.
IN, KA, Bengaluru
Alexa+ is Amazon’s next-generation, AI-powered virtual assistant. Building on the original Alexa, it uses generative AI to deliver a more conversational, personalised, and effective experience. Alexa Sensitive Content Intelligence (ASCI) team is developing responsible AI (RAI) solutions for Alexa+, empowering it to provide useful information responsibly. The Mission Build AI safety systems that protect millions of Alexa customers every day. As conversational AI evolves, you'll solve challenging problems in Responsible AI by ensuring LLMs provide safe, trustworthy responses, building AI systems that understand nuanced human values across cultures, and maintaining customer trust at scale. We are looking for a passionate, talented, and inventive Data Scientist-II to help build industry-leading technology with Large Language Models (LLMs) and multimodal systems, requiring good learning and generative models knowledge. You will be working with a team of exceptional Data Scientists working in a hybrid, fast-paced organization where scientists, engineers, and product managers work together to build customer facing experiences. You will collaborate with other data scientists while understanding the role data plays in developing data sets and exemplars that meet customer needs. You will analyze and automate processes for collecting and annotating LLM inputs and outputs to assess data quality and measurement. You will apply state-of-the-art Generative AI techniques to analyze how well our data represents human language and run experiments to gauge downstream interactions. You will work collaboratively with other data scientists and applied scientists to design and implement principled strategies for data optimization. Key job responsibilities A Data Scientist-II should have a reasonably good understanding of NLP models (e.g. LSTM, LLMs, other transformer based models) or CV models (e.g. CNN, AlexNet, ResNet, GANs, ViT) and know of ways to improve their performance using data. You leverage your technical expertise in improving and extending existing models. Your work will directly impact our customers in the form of products and services that make use of speech, language, and computer vision technologies. You will be joining a select group of people making history producing one of the most highly rated products in Amazon's history, so if you are looking for a challenging and innovative role where you can solve important problems while growing in your career, this may be the place for you. A day in the life You will be working with a group of talented scientists on running experiments to test scientific proposal/solutions to improve our sensitive contents detection and mitigation for worldwide coverage. This will involve collaboration with partner teams including engineering, PMs, data annotators, and other scientists to discuss data quality, policy, model development, and solution implementation. You will work with other scientists, collaborating and contributing to extending and improving solutions for the team. About the team Our team pioneers Responsible AI for conversational assistants. We ensure Alexa delivers safe, trustworthy experiences across all devices, modalities, and languages worldwide. We work on frontier AI safety challenges—and we're looking for scientists who want to help shape the future of trustworthy AI.
IN, KA, Bengaluru
Alexa+ is Amazon’s next-generation, AI-powered virtual assistant. Building on the original Alexa, it uses generative AI to deliver a more conversational, personalised, and effective experience. Alexa Sensitive Content Intelligence (ASCI) team is developing responsible AI (RAI) solutions for Alexa+, empowering it to provide useful information responsibly. The Mission Build AI safety systems that protect millions of Alexa customers every day. As conversational AI evolves, you'll solve challenging problems in Responsible AI by ensuring LLMs provide safe, trustworthy responses, building AI systems that understand nuanced human values across cultures, and maintaining customer trust at scale. We are looking for a passionate, talented, and inventive Data Scientist-II to help build industry-leading technology with Large Language Models (LLMs) and multimodal systems, requiring good learning and generative models knowledge. You will be working with a team of exceptional Data Scientists working in a hybrid, fast-paced organization where scientists, engineers, and product managers work together to build customer facing experiences. You will collaborate with other data scientists while understanding the role data plays in developing data sets and exemplars that meet customer needs. You will analyze and automate processes for collecting and annotating LLM inputs and outputs to assess data quality and measurement. You will apply state-of-the-art Generative AI techniques to analyze how well our data represents human language and run experiments to gauge downstream interactions. You will work collaboratively with other data scientists and applied scientists to design and implement principled strategies for data optimization. Key job responsibilities A Data Scientist-II should have a reasonably good understanding of NLP models (e.g. LSTM, LLMs, other transformer based models) or CV models (e.g. CNN, AlexNet, ResNet, GANs, ViT) and know of ways to improve their performance using data. You leverage your technical expertise in improving and extending existing models. Your work will directly impact our customers in the form of products and services that make use of speech, language, and computer vision technologies. You will be joining a select group of people making history producing one of the most highly rated products in Amazon's history, so if you are looking for a challenging and innovative role where you can solve important problems while growing in your career, this may be the place for you. A day in the life You will be working with a group of talented scientists on running experiments to test scientific proposal/solutions to improve our sensitive contents detection and mitigation for worldwide coverage. This will involve collaboration with partner teams including engineering, PMs, data annotators, and other scientists to discuss data quality, policy, model development, and solution implementation. You will work with other scientists, collaborating and contributing to extending and improving solutions for the team. About the team Our team pioneers Responsible AI for conversational assistants. We ensure Alexa delivers safe, trustworthy experiences across all devices, modalities, and languages worldwide. We work on frontier AI safety challenges—and we're looking for scientists who want to help shape the future of trustworthy AI.
US, CA, San Diego
We are looking for detail-oriented, organized, and responsible individuals who are eager to learn how to apply their macroeconomics and forecasting skillsets to solve real world problems. The intern will work in the area of forecasting, developing models to improve the success of new product launches in Private Brands. Our PhD Economist Internship Program offers hands-on experience in applied economics, supported by mentorship, structured feedback, and professional development. Interns work on real business and research problems, building skills that prepare them for full-time economist roles at Amazon and beyond. You will learn how to build data sets and perform applied econometric analysis collaborating with economists, scientists, and product managers. These skills will translate well into writing applied chapters in your dissertation and provide you with work experience that may help you with placement. These are full-time positions at 40 hours per week, with compensation being awarded on an hourly basis About the team The Amazon Private Brands Intelligence team applies Machine Learning, Statistics and Econometrics/economics to solve high-impact business problems, develop prototypes for Amazon-scale science solutions, and optimize key business functions of Amazon Private Brands and other Amazon orgs. We are an interdisciplinary team, using science and technology and leveraging the strengths of engineers and scientists to build solutions for some of the toughest business problems at Amazon, covering areas such as pricing, discovery, negotiation, forecasting, supply chain and product selection/development.
US, VA, Arlington
About Sponsored Products and Brands The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About our team The SPB Offsite team builds solutions to extend campaigns to reach customers off the store and extend shopping experiences on third party sites where shoppers search and discover products. We use industry leading machine learning, high scale low latency systems, and AI technologies to create better sponsored customer experiences off the store. This role will have deep interest in building the next innovations in ad tech and shopping wherever shoppers go. You will work with external and internal partners to connect ad tech systems, understand customers, and drive results at scale. You are a deeply technical leader who operates with a GenAI first approach to product, engineering, and science based solutions. As an Applied Scientist on this team, you will: - Drive end-to-end Machine Learning projects that have a high degree of ambiguity, scale, complexity. - Perform hands-on analysis and modeling of enormous data sets to develop insights that increase traffic monetization and merchandise sales, without compromising the shopper experience. - Build machine learning models, perform proof-of-concept, experiment, optimize, and deploy your models into production; work closely with software engineers to assist in productionizing your ML models. - Run A/B experiments, gather data, and perform statistical analysis. - Establish scalable, efficient, automated processes for large-scale data analysis, machine-learning model development, model validation and serving. - Research new and innovative machine learning approaches. Why you will love this opportunity: Amazon is investing heavily in building a world-class advertising business. This team defines and delivers a collection of advertising products that drive discovery and sales. Our solutions generate billions in revenue and drive long-term growth for Amazon’s Retail and Marketplace businesses. We deliver billions of ad impressions, millions of clicks daily, and break fresh ground to create world-class products. We are a highly motivated, collaborative, and fun-loving team with an entrepreneurial spirit - with a broad mandate to experiment and innovate. Impact and Career Growth: You will invent new experiences and influence customer-facing shopping experiences to help suppliers grow their retail business and the auction dynamics that leverage native advertising; this is your opportunity to work within the fastest-growing businesses across all of Amazon! Define a long-term science vision for our advertising business, driven from our customers' needs, translating that direction into specific plans for research and applied scientists, as well as engineering and product teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding.
US, MA, Boston
MULTIPLE POSITIONS AVAILABLE Employer: AMAZON WEB SERVICES, INC. Offered Position: Data Scientist III Job Location: Boston, Massachusetts Job Number: AMZ9674163 Position Responsibilities: Own the data science elements of various products to help with data-based decision making, product performance optimization, and product performance tracking. Work directly with product managers to help drive the design of the product. Work with Technical Product Managers to help drive the build planning. Translate business problems and products into data requirements and metrics. Initiate the design, development, and implementation of scientific analysis projects or deliverables. Own the analysis, modelling, system design, and development of data science solutions for products. Write documents and make presentations that explain model/analysis results to the business. Bridge the degree of uncertainty in both problem definition and data scientific solution approaches. Build consensus on data, metrics, and analysis to drive business and system strategy. Position Requirements: Master's degree or foreign equivalent degree in Statistics, Applied Mathematics, Economics, Engineering, Computer Science or a related field and two years of experience in the job offered or a related occupation. Employer will accept a Bachelor's degree or foreign equivalent degree in Statistics, Applied Mathematics, Economics, Engineering, Computer Science, or a related field and five years of progressive post-baccalaureate experience in the job offered or a related occupation as equivalent to the Master's degree and two years of experience. Must have one year of experience in the following skills: (1) building statistical models and machine learning models using large datasets from multiple resources; (2) building complex data analyses by leveraging scripting languages including Python, Java, or related scripting language; and (3) communicating with users, technical teams, and management to collect requirements, evaluate alternatives, and develop processes and tools to support the organization. Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. 40 hours / week, 8:00am-5:00pm, Salary Range $161,803/year to $215,300/year. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, visit: https://www.aboutamazon.com/workplace/employee-benefits.#0000
US, CA, Palo Alto
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Amazon Ads Response Prediction team is your choice, if you want to join a highly motivated, collaborative, and fun-loving team with a strong entrepreneurial spirit and bias for action. We are seeking an experienced and motivated Machine Learning Applied Scientist who loves to innovate at the intersection of customer experience, deep learning, and high-scale machine-learning systems. Amazon Advertising operates at the intersection of eCommerce and advertising, and is investing heavily in building a world-class advertising business. We are defining and delivering a collection of self-service performance advertising products that drive discovery and sales. Our products are strategically important to our Retail and Marketplace businesses driving long-term growth. We deliver billions of ad impressions and millions of clicks daily and are breaking fresh ground to create world-class products to improve both shopper and advertiser experience. With a broad mandate to experiment and innovate, we grow at an unprecedented rate with a seemingly endless range of new opportunities. We are looking for a talented Machine Learning Applied Scientist for our Amazon Ads Response Prediction team to grow the business. We are providing advanced real-time machine learning services to connect shoppers with right ads on all platforms and surfaces worldwide. Through the deep understanding of both shoppers and products, we help shoppers discover new products they love, be the most efficient way for advertisers to meet their customers, and helps Amazon continuously innovate on behalf of all customers. Key job responsibilities As a Machine Learning Applied Scientist, you will: * Conduct deep data analysis to derive insights to the business, and identify gaps and new opportunities * Develop scalable and effective machine-learning models and optimization strategies to solve business problems * Run regular A/B experiments, gather data, and perform statistical analysis * Work closely with software engineers to deliver end-to-end solutions into production * Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving * Conduct research on new machine-learning modeling to optimize all aspects of Sponsored Products and Brands business About the team We are pioneers in applying advanced machine learning and generative AI algorithms in Sponsored Products and Brands business. We empower every customer with a customized discovery experiences from back-end optimization (such as customized response prediction models) to front-end CX innovation (such as widgets), to help shoppers feel understood and shop efficiently on and off Amazon.
US, WA, Seattle
MULTIPLE POSITIONS AVAILABLE Employer: AMAZON WEB SERVICES, INC. Offered Position: Research Scientist II Job Location: Seattle, Washington Job Number: AMZ9698004 Position Responsibilities: Perform and support the main psychometric aspects of exam development and operations, including but not limited to automated test assembly, item and test analyses, optimal item bank design, job task analysis, standard setting, quality assurance, and project planning. Conduct main aspects of psychometric analysis in operational work including performing item analysis using psychometric methods, building optimal test forms and pools via optimization techniques, analyzing and monitoring item bank health, setting pass standards via standard setting studies, and supporting Job Task Analysis (JTA) to define and refresh test blueprints. Conduct main aspects of psychometric analysis in developing and applying statistical and psychometric modeling to evaluate and ensure AWS certification exams’ validity, reliability, applicability, efficiency, and accuracy. Participate in research projects to improve existing operational processes and quality using advanced techniques such as Machine Learning (ML), statistical modeling, Natural Language Processing (NLP), Generative Artificial Intelligence (GenAI), etc. Develop automation code using R or Python for psychometric workflow pipeline and other tasks to improve operational efficiencies. Present, interpret, and communicate the results of analyses to stakeholders through written and oral reports. Follow the accreditation standards set by ISO/IEC:2012 17024 and the National Council for Certifying Agencies (NCCA) as they relate to valid psychometric practices. Engage with the professional community through conferences and publications. Position Requirements: PhD or foreign equivalent degree in Statistics, Psychometrics, Educational Measurement, Quantitative Psychology, Data Science, Industrial-Organizational (I/O) Psychology, or a related field and one year of research or work experience in the job offered, or as a Research Scientist, Research Assistant, Software Engineer, or a related occupation. Must have 1 year of experience in the following skill(s): 1. large-scale education, licensure, or certification assessment programs. 2. operational psychometric tasks on large-scale education, licensure, or certification assessment programs including item analysis, equating and scaling, item response theory, classical test theory, form and pool assembly, item bank health analysis, standard setting, and job task analysis. 3. at least one of the complex test designs such as linear-on-the-fly testing (LOFT), computerized adaptive testing (CAT). 4. at least one of the following areas including machine learning (ML) or natural language processing (NLP). 5. Programming skills in at least one script-based programming language (R, Python). Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. 40 hours / week, 8:00am-5:00pm, Salary Range $136,000/year to $184,000/ year. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, visit: https://www.aboutamazon.com/workplace/employee-benefits.#0000
US, NY, New York
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through novel generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace ecosystem. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities As a Senior Applied Scientist on our team, you will * Develop AI solutions for Sponsored Brands advertiser and shopper experiences. Build recommendation systems that leverage generative models to develop and improve campaigns. * You invent and design new solutions for scientifically-complex problem areas and/or opportunities in new business initiatives. * You drive or heavily influence the design of scientifically-complex software solutions or systems, for which you personally write significant parts of the critical scientific novelty. You take ownership of these components, providing a system-wide view and design guidance. These systems or solutions can be brand new or evolve from existing ones. * Define a long-term science vision and roadmap for our Sponsored Brands advertising business, driven from our customers' needs, translating that direction into specific plans for applied scientists and engineering teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding. * Work closely with engineers and product managers to design, implement and launch AI solutions end-to-end; * Design and conduct A/B experiments to evaluate proposed solutions based on in-depth data analyses; * Think big about the arc of development of Gen AI over a multi-year horizon, and identify new opportunities to apply these technologies to solve real-world problems * Effectively communicate technical and non-technical ideas with teammates and stakeholders; * Translate complex scientific challenges into clear and impactful solutions for business stakeholders. * Mentor and guide junior scientists, fostering a collaborative and high-performing team culture. * Stay up-to-date with advancements and the latest modeling techniques in the field About the team We are on a mission to make Amazon the best in class destination for shoppers to discover, engage, and purchase relevant products, from brands that are relevant to them. In this role, you will design and implement Gen AI solutions that help millions of advertisers create more effective ad campaigns with intelligent recommendations, while improving the overall experience at Amazon's global scale.
US, WA, Seattle
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities We are looking for an Applied Science Manager to lead the Insights & Prompt Generation vertical within the Conversational Discovery Experiences (CAX) team in Sponsored Products and Brands (SPB). This team owns prompt generation, quality, personalization, and coverage for Sponsored Prompts, a new conversational ad format powered by large language models (LLMs) that helps shoppers discover products across Amazon.com. As an Applied Science Manager, you will lead a team of applied scientists and engineers to build and scale the prompt generation pipeline, develop new prompt themes and quality frameworks, and drive coverage expansion across all surfaces. You will own the science roadmap for prompt generation and personalization. You will define the metrics that measure prompt effectiveness and drive experimentation to improve CTR, helpfulness, and advertiser outcomes. This role requires strong technical depth in NLP, LLMs, and information retrieval, combined with the ability to manage and grow a science team, set research direction, and influence product strategy. You will work across organizational boundaries with engineering, product, and business teams to translate science investments into measurable business impact.