The exterior building of The Art Institute of Chicago at Michigan Avenue. There are people visible walking at the avenue.
With Art Museum, a visitor can say phrases such as, "I want to see a painting," "Bring me to sculptures from India," or "Show me another one like that," to navigate among pieces at the Art Institute of Chicago.
rafalkrakow/Getty Images

Making an art collection browsable by voice

The Art Museum skill uses Alexa Conversations, an AI-driven dialogue management tool.

The venerable Art Institute of Chicago is now welcoming visitors again after being closed for much of last year due to the COVID-19 pandemic. On Amazon's Echo Show, however, the museum is always open, thanks to the Alexa skill Art Museum. Created using the Alexa Conversations dialogue management model, Art Museum allows people to browse more than 300 pieces of art from the institute's collection via voice commands.

Alexa Conversations, which today is now generally available to developers in the US, is the first deep learning-based dialogue manager available for development of voice skills. It uses artificial intelligence to help developers create natural, human-like voice exchanges, bridging the gap between experiences that could be built manually and the wide range of possible interactions that might happen organically.

With Art Museum, a visitor can say phrases such as, "I want to see a painting," "Bring me to sculptures from India," or "Show me another one like that," to navigate among pieces. At the same time, subtle ambient audio — that hushed sound of people milling around familiar to anyone who has spent time in a museum — lends a sense of the physical environment.

The skill, made possible by the Art Institute of Chicago's public API, won grand prize in the Alexa Skill Challenge for Alexa Conversations last fall. Customers can access the skill by saying, "Alexa, open Art Museum".

Watch the Art Museum skill in action

"It's an awesome experience, especially in a time when we all have to stay at home, to be able to browse through an art museum in Chicago," said Arindam Mandal, director of Dialog Services for Alexa. "This was one of the first skills that had a conversational experience for browsing through art, where you felt like you were in the museum."

An innovative way to navigate media

Art Museum developers John Gillilan and Katy Boungard initially created a prototype for the concept during a hackathon at the AWS re:Invent conference in 2018. When the Alexa Conversations challenge came up last year, they recognized the opportunity to build on the idea of exploring a catalog of cultural assets in a new way.

Based in Los Angeles, Gillilan and Boungard do consulting work with media companies to explore the creative potential of voice and more natural, conversational AI.

"Voice is often utility-focused," Gillilan said. "We both always approached voice technology with a content and media sensibility. That's what excites us about the technology."

Coding for voice can be deceptively complex. Take, for example, something as simple as ordering a pizza. Someone placing an order might submit two data points at once by asking for a "medium pizza with two toppings." They then might decide to revise that order by saying something like, "make that a large." When all is said and done, a developer might be accounting for thousands of dialogue paths to fulfill one pizza order.

Alexa Conversations reduces the amount of code a developer needs to write by using deep learning to extrapolate different phrasing variations and dialogue paths based on samples the developer provides. For Art Museum, this enables art collections that are dynamically built based on simple requests from users — whether or not they are familiar with the art.

"When designing Alexa skills without Alexa Conversations, you really have to map and plan for what a user might ask for at every turn,” Boungard said. "Alexa Conversations allows you the flexibility to capture that without creating specific dialogue flows."

A user could ask to see French paintings, for example, and then suddenly decide to switch things up and ask for paintings from Italy. The context management Alexa Conversations provided helped make that sort of transition seamless, Boungard said. The developers also used AWS Rekognition to pull additional descriptive tags for how people might visually describe art, such as water, or tree.

The Art Institute of Chicago welcomed the new skill. "We were excited to make our API available to the public, because we knew people would build things that we wouldn't have conceived of ourselves," said Nikhil Trivedi, the institute's director of engineering. "Katy and John's Alexa skill is one of many examples we've started to see—a tool that combines an exploration of our collection with the rich trove of audio content we have developed over the years."

The AI behind Alexa Conversations

Up until now, tool kits for voice have "institutionalized the knowledge of building experiences that are linear, and they make it really easy to achieve those linear paths. That's why when you deploy them, they don't work very well if customers deviate from those linear paths,” Mandal said.

Science innovations power Alexa Conversations dialogue management

Dialogue simulator and conversations-first modeling architecture provide ability for customers to interact with Alexa in a natural and conversational manner. Learn more.

Instead, Alexa Conversations encourages developers to work backward from the natural dialogue experience they want to create. To help with that process, Amazon has published guidelines on authoring sample dialogues, starting with creating a simple exchange and customizing from there.

"At the heart of dialogue management, which is what Alexa Conversations is all about, is looking at a sequence of utterances and interpreting what is the best intent of the user at this turn, and what action should I take?" Mandal observed.

The core of Alexa Conversations rests on a deep learning model that can interpret language without having to be trained on all possible variations of it. The model is trained through simulated human and machine dialogues, so developers don't need to bring their own training data. Instead, they provide sample dialogues, also specifying when to invoke APIs along with their required arguments, so the dialogue manager can gather the information to trigger the developer’s skill code.

Alexa Conversations can "directly go from words to predicting the APIs," Mandal said. "That’s the future of authoring spoken dialog experiences with minimal developer effort."

Gillilan and Boungard said the flexibility of Alexa Conversations encourages a whole different way of thinking about how to design and build voice interactions. As Mandal noted, many developers have gotten used to thinking about voice experiences of all types in a linear way — that will change as it becomes easier to build more natural, flexible skills.

"I've worked on stuff before that is transaction-oriented where I've had to build that scaffolding by hand," Gillilan said. "Having Alexa Conversations for those projects would have made them a lot easier."

For more information on Alexa Conversations, visit the Alexa Developer blog.

Research areas

Related content

CA, ON, Toronto
Are you motivated to explore research in ambiguous spaces? Are you interested in conducting research that will improve associate, employee and manager experiences at Amazon? Do you want to work on an interdisciplinary team of scientists that collaborate rather than compete? Join us at PXT Central Science! The People eXperience and Technology Central Science Team (PXTCS) uses economics, behavioral science, statistics, and machine learning to proactively identify mechanisms and process improvements which simultaneously improve Amazon and the lives, wellbeing, and the value of work to Amazonians. We are an interdisciplinary team that combines the talents of science and engineering to develop and deliver solutions that measurably achieve this goal. Key job responsibilities As an Applied Scientist for People Experience and Technology (PXT) Central Science, you will be working with our science and engineering teams, specifically on re-imagining Generative AI Applications and Generative AI Infrastructure for HR. Applying Generative AI to HR has unique challenges such as privacy, fairness, and seamlessly integrating Enterprise Knowledge and World Knowledge and knowing which to use when. In addition, the team works on some of Amazon’s most strategic technical investments in the people space and support Amazon’s efforts to be Earth’s Best Employer. In this role you will have a significant impact on 1.5 million Amazonians and the communities Amazon serves and ample scope to demonstrate scientific thought leadership and scientific impact in addition to business impact. You will also play a critical role in the organization's business planning, work closely with senior leaders to develop goals and resource requirements, influence our long-term technical and business strategy, and help hire and develop science and engineering talent. You will also provide support to business partners, helping them use the best scientific methods and science-driven tools to solve current and upcoming challenges and deliver efficiency gains in a changing marke About the team The AI/ML team in PXTCS is working on building Generative AI solutions to reimagine Corp employee and Ops associate experience. Examples of state-of-the-art solutions are Coaching for Amazon employees (available on AZA) and reinventing Employee Recruiting and Employee Listening.
IN, KA, Bengaluru
Do you want to join an innovative team of scientists who use machine learning and statistical techniques to create state-of-the-art solutions for providing better value to Amazon’s customers? Do you want to build and deploy advanced algorithmic systems that help optimize millions of transactions every day? Are you excited by the prospect of analyzing and modeling terabytes of data to solve real world problems? Do you like to own end-to-end business problems/metrics and directly impact the profitability of the company? Do you like to innovate and simplify? If yes, then you may be a great fit to join the Machine Learning and Data Sciences team for India Consumer Businesses. If you have an entrepreneurial spirit, know how to deliver, love to work with data, are deeply technical, highly innovative and long for the opportunity to build solutions to challenging problems that directly impact the company's bottom-line, we want to talk to you. Major responsibilities - Use machine learning and analytical techniques to create scalable solutions for business problems - Analyze and extract relevant information from large amounts of Amazon’s historical business data to help automate and optimize key processes - Design, development, evaluate and deploy innovative and highly scalable models for predictive learning - Research and implement novel machine learning and statistical approaches - Work closely with software engineering teams to drive real-time model implementations and new feature creations - Work closely with business owners and operations staff to optimize various business operations - Establish scalable, efficient, automated processes for large scale data analyses, model development, model validation and model implementation - Mentor other scientists and engineers in the use of ML techniques
US, MA, Boston
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Applied Scientist with a strong deep learning background, to build industry-leading Generative Artificial Intelligence (GenAI) technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As a Applied Scientist with the AGI team, you will work with talented peers to lead the development of novel algorithms and modeling techniques, to advance the state of the art with LLMs. Your work will directly impact our customers in the form of products and services that make use of speech and language technology. You will leverage Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in spoken language understanding. About the team The AGI team has a mission to push the envelope in GenAI with LLMs and multimodal systems, in order to provide the best-possible experience for our customers.
US, WA, Seattle
The Global Cross-Channel and Cross- Category Marketing (XCM) org are seeking an experienced Economist to join our team. XCM’s mission is to be the most measurably effective and creatively breakthrough marketing organization in the world in order to strengthen the brand, grow the business, and reduce cost for Amazon overall. We achieve this through scaled campaigning in support of brands, categories, and audiences which aim to create the maximum incremental impact for Amazon as a whole by driving the Amazon flywheel. This is a high impact role with the opportunities to lead the development of state-of-the-art, scalable models to measure the efficacy and effectiveness of a new marketing channel. In this critical role, you will leverage your deep expertise in causal inference to design and implement robust measurement frameworks that provide actionable insights to drive strategic business decisions. Key Responsibilities: Develop advanced econometric and statistical models to rigorously evaluate the causal incremental impact of marketing campaigns on customer perception and customer behaviors. Collaborate cross-functionally with marketing, product, data science and engineering teams to define the measurement strategy and ensure alignment on objectives. Leverage large, complex datasets to uncover hidden patterns and trends, extracting meaningful insights that inform marketing optimization and investment decisions. Work with engineers, applied scientists and product managers to automate the model in production environment. Stay up-to-date with the latest research and methodological advancements in causal inference, causal ML and experiment design to continuously enhance the team's capabilities. Effectively communicate analysis findings, recommendations, and their business implications to key stakeholders, including senior leadership. Mentor and guide junior economists, fostering a culture of analytical excellence and innovation.
US, WA, Seattle
The XCM (Cross Channel Cross-Category Marketing) team seeks an Applied Scientist to revolutionize our marketing strategies. XCM's mission is to build the most measurably effective, creatively impactful, and cross-channel campaigning capabilities possible, with the aim of growing "big-bet" programs, strengthening positive brand perceptions, and increasing long-term free cash flow. As a science team, we're tackling complex challenges in marketing incrementality measurement, optimization and audience segmentation. In this role, you'll collaborate with a diverse team of scientists and economists to build and enhance causal measurement, optimization and prediction models for Amazon's global multi-billion dollar fixed marketing budget. You'll also work closely with various teams to develop scientific roadmaps, drive innovation, and influence key resource allocation decisions. Key job responsibilities 1) Innovating scalable marketing methodologies using causal inference and machine learning. 2) Developing interpretable models that provide actionable business insights. 3) Collaborating with engineers to automate and scale scientific solutions. 4) Engaging with stakeholders to ensure effective adoption of scientific products. 5) Presenting findings to the Amazon Science community to promote excellence and knowledge-sharing.
US, WA, Seattle
Do you want to join an innovative team of scientists who use machine learning and statistical techniques to help Amazon provide the best customer experience by preventing eCommerce fraud? Are you excited by the prospect of analyzing and modeling terabytes of data and creating state-of-the-art algorithms to solve real world problems? Do you like to own end-to-end business problems/metrics and directly impact the profitability of the company? Do you enjoy collaborating in a diverse team environment? If yes, then you may be a great fit to join the Amazon Buyer Risk Prevention (BRP) Machine Learning group. We are looking for a talented scientist who is passionate to build advanced algorithmic systems that help manage safety of millions of transactions every day. Key job responsibilities Use machine learning and statistical techniques to create scalable risk management systems Learning and understanding large amounts of Amazon’s historical business data for specific instances of risk or broader risk trends Design, development and evaluation of highly innovative models for risk management Working closely with software engineering teams to drive real-time model implementations and new feature creations Working closely with operations staff to optimize risk management operations, Establishing scalable, efficient, automated processes for large scale data analyses, model development, model validation and model implementation Tracking general business activity and providing clear, compelling management reporting on a regular basis Research and implement novel machine learning and statistical approaches
US, CA, San Diego
Do you want to join an innovative team of scientists who use machine learning and statistical techniques to help Amazon provide the best customer experience by preventing eCommerce fraud? Are you excited by the prospect of analyzing and modeling terabytes of data and creating state-of-the-art algorithms to solve real world problems? Do you like to own end-to-end business problems/metrics and directly impact the profitability of the company? Do you enjoy collaborating in a diverse team environment? If yes, then you may be a great fit to join the Amazon Buyer Risk Prevention (BRP) Machine Learning group. We are looking for a talented scientist who is passionate to build advanced algorithmic systems that help manage safety of millions of transactions every day. Key job responsibilities Use machine learning and statistical techniques to create scalable risk management systems Learning and understanding large amounts of Amazon’s historical business data for specific instances of risk or broader risk trends Design, development and evaluation of highly innovative models for risk management Working closely with software engineering teams to drive real-time model implementations and new feature creations Working closely with operations staff to optimize risk management operations, Establishing scalable, efficient, automated processes for large scale data analyses, model development, model validation and model implementation Tracking general business activity and providing clear, compelling management reporting on a regular basis Research and implement novel machine learning and statistical approaches
CA, ON, Toronto
Conversational AI ModEling and Learning (CAMEL) team is part of Amazon Devices organization where our mission is to build a best-in-class Conversational AI that is intuitive, intelligent, and responsive, by developing superior Large Language Models (LLM) solutions and services which increase the capabilities built into the model and which enable utilizing thousands of APIs and external knowledge sources to provide the best experience for each request across millions of customers and endpoints. We are looking for a passionate, talented, and resourceful Applied Scientist in the field of LLM, Artificial Intelligence (AI), Natural Language Processing (NLP), Recommender Systems and/or Information Retrieval, to invent and build scalable solutions for a state-of-the-art context-aware conversational AI. A successful candidate will have strong machine learning background and a desire to push the envelope in one or more of the above areas. The ideal candidate would also have hands-on experiences in building Generative AI solutions with LLMs, enjoy operating in dynamic environments, be self-motivated to take on challenging problems to deliver big customer impact, moving fast to ship solutions and then iterating on user feedback and interactions. Key job responsibilities As an Applied Scientist, you will leverage your technical expertise and experience to collaborate with other talented applied scientists and engineers to research and develop novel algorithms and modeling techniques to reduce friction and enable natural and contextual conversations. You will analyze, understand and improve user experiences by leveraging Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in artificial intelligence. You will work on core LLM technologies, including Prompt Engineering and Optimization, Supervised Fine-Tuning, Learning from Human Feedback, Evaluation, Self-Learning, etc. Your work will directly impact our customers in the form of novel products and services.
CA, ON, Toronto
Conversational AI ModEling and Learning (CAMEL) team is part of Amazon Devices organization where our mission is to build a best-in-class Conversational AI that is intuitive, intelligent, and responsive, by developing superior Large Language Models (LLM) solutions and services which increase the capabilities built into the model and which enable utilizing thousands of APIs and external knowledge sources to provide the best experience for each request across millions of customers and endpoints. We are looking for a passionate, talented, and resourceful Applied Scientist in the field of LLM, Artificial Intelligence (AI), Natural Language Processing (NLP), Recommender Systems and/or Information Retrieval, to invent and build scalable solutions for a state-of-the-art context-aware conversational AI. A successful candidate will have strong machine learning background and a desire to push the envelope in one or more of the above areas. The ideal candidate would also have hands-on experiences in building Generative AI solutions with LLMs, enjoy operating in dynamic environments, be self-motivated to take on challenging problems to deliver big customer impact, moving fast to ship solutions and then iterating on user feedback and interactions. Key job responsibilities As an Applied Scientist, you will leverage your technical expertise and experience to collaborate with other talented applied scientists and engineers to research and develop novel algorithms and modeling techniques to reduce friction and enable natural and contextual conversations. You will analyze, understand and improve user experiences by leveraging Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in artificial intelligence. You will work on core LLM technologies, including Prompt Engineering and Optimization, Supervised Fine-Tuning, Learning from Human Feedback, Evaluation, Self-Learning, etc. Your work will directly impact our customers in the form of novel products and services.
US, WA, Seattle
We are open to hiring candidates to work out of one of the following locations: Seattle, WA, USA Do you love using data to solve complex problems? Are you interested in innovating and developing world-class big data solutions? We have the career for you! EPP Analytics team is seeking an exceptional Data Scientist to recommend, design and deliver new advanced analytics and science innovations end-to-end partnering closely with our security/software engineers, and response investigators. Your work enables faster data-driven decision making for Preventive and Response teams by providing them with data management tools, actionable insights, and an easy-to-use reporting experience. The ideal candidate will be passionate about working with big data sets and have the expertise to utilize these data sets to derive insights, drive science roadmap and foster growth. Key job responsibilities - As a Data Scientist (DS) in EPP Analytics, you will do causal data science, build predictive models, conduct simulations, create visualizations, and influence data science practice across the organization. - Provide insights by analyzing historical data - Create experiments and prototype implementations of new learning algorithms and prediction techniques. - Research and build machine learning algorithms that improve Insider Threat risk A day in the life No two days are the same in Insider Risk teams - the nature of the work we do and constantly shifting threat landscape means sometimes you'll be working with an internal service team to find anomalous use of their data, other days you'll be working with IT teams to build improved controls. Some days you'll be busy writing detections, or mentoring or running design review meetings. The EPP Analytics team is made up of SDEs and Security Engineers who partner with Data Scientists to create big data solutions and continue to raise the bar for the EPP organization. As a member of the team you will have the opportunity to work on challenging data modeling solutions, new and innovative Quicksight based reporting, and data pipeline and process improvement projects. About the team Diverse Experiences Amazon Security values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why Amazon Security? At Amazon, security is central to maintaining customer trust and delivering delightful customer experiences. Our organization is responsible for creating and maintaining a high bar for security across all of Amazon’s products and services. We offer talented security professionals the chance to accelerate their careers with opportunities to build experience in a wide variety of areas including cloud, devices, retail, entertainment, healthcare, operations, and physical stores Inclusive Team Culture In Amazon Security, it’s in our nature to learn and be curious. Ongoing DEI events and learning experiences inspire us to continue learning and to embrace our uniqueness. Addressing the toughest security challenges requires that we seek out and celebrate a diversity of ideas, perspectives, and voices. Training & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, training, and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.