Michele Donini, left, a senior applied scientist with Amazon Web Services, and Luca Oneto, associate professor of computer engineering at University of Genoa
Michele Donini, left, a senior applied scientist with Amazon Web Services, and Luca Oneto, associate professor of computer engineering at University of Genoa, review different approaches that can make data-driven predictions fairer for underrepresented groups.
Credit: Glynis Condon

Working toward fairer machine learning

Exploring and analyzing possible techniques to make ML algorithms capable of learning fairer models by utilizing empirical risk minimization theory.

Editor’s note: Michele Donini is a senior applied scientist with Amazon Web Services (AWS). He and his co-author, Luca Oneto, associate professor of computer engineering at University of Genoa, have written about how different approaches can make data-driven predictions fairer for underrepresented groups. Oneto also won a 2019 Machine Learning Research award for his work on algorithmic fairness. In this article, Donini and Oneto explore the research they and other collaborators have published related to designing machine learning (ML) models from a human-centered perspective, and building responsible AI.

What is fairness?

Fairness can be defined in many different ways, and many different formal notions exist, such as demographic parity, equal opportunity, and equal odds.

Graphic shows a model of an unfair outcome on the left and a fair outcome on the right
Algorithmic fairness is a topic of great importance, with impact on many applications. The issue requires much further research; even the definition of what “being fair” means for an ML model is still an open research question.

Nevertheless, the basic and common idea behind notions of fairness is that the learned ML model should behave equivalently, or at least similarly, no matter whether it is applied to one subgroup of the population (e.g., males) or to another one (e.g., females).

For example, demographic parity, which arguably is the most common notion of fairness, implies that the probability of a certain output of an ML model (e.g., deciding to make a loan) should not depend on the value of specific demographic attributes (e.g., gender, race, or age).

Moving toward fairer models

Broadly speaking, we can group current literature on algorithmic fairness into three main approaches:

  • The first approach consists of pre-processing the data to remove historical biases and then feeding this data to classical ML models.
  • The second approach consists of post-processing an already learned ML model. This approach is useful when very complex ML models need to be made fairer without touching their inner structure or when re-training them is unfeasible (due to computational cost, or time requirements).
  • The third approach, called in-processing, consists of enforcing fairness notions by imposing specific statistical constraints during the learning phase of the model. This is the most natural approach, but so far, it has required ad hoc solutions tailored to specific tasks and data sets.
Fair Models.png
Broadly speaking, current literature on algorithmic fairness falls into three main approaches: pre-processing data; post-processing an already learned ML model; and in-processing, which consists of enforcing fairness notions by imposing specific statistical constraints during the learning phase of the model.

We decided to explore and analyze possible techniques to make ML algorithms capable of learning fairer models.

We started from the base concepts of statistical learning theory — a mathematical framework for describing machine learning — and, in particular, from empirical risk minimization theory. The core concept of empirical risk minimization is that a model’s performance on test data may not accurately predict its performance on real-world data, as the real-world data may have a different probability distribution.

Empirical-risk-minimization theory provides a way to estimate the “true risk” of a model from its “empirical risk”, which can be computed from the available data. We extended this concept to the true and empirical fairness risk of ML models.

Below is a summary of three papers we’ve published related to these topics.

Empirical risk minimization under fairness constraints

This paper presents a new in-processing method, meaning that we incorporate a fairness constraint into the learning problem. We derive theoretical guarantees on both the accuracy and fairness of the resulting models, and we show how to apply our method to a large family of machine learning algorithms, including linear models and support vector machines for classification (a widely used supervised-learning method).

We observe that, in practice, we can meet our fairness constraint simply by requiring that a scalar product between two vectors remains small (an orthogonality constraint between the vector of the weights describing our model and the vector describing the discrimination between the different subgroups). We further observe that, for linear models, this requirement translates into a simple pre-processing method. Experiments indicate that our approach is empirically effective and performs favorably against state-of-the-art approaches.

Fair regression with Wasserstein barycenters

In this paper, we consider the case in which the ML model learns a regression function (as opposed to a classification task). We propose a post-processing method for transforming a real-valued regression function — the ML model — into one that satisfies the demographic-parity constraint (i.e., the probability of getting a positive outcome should be virtually the same for different subgroups). In particular, the new regression function is as good an approximation of the original as is possible while still satisfying the constraint, making it an optimal fair predictor.

Fair Representation.png
In “Fair regression with Wasserstein barycenters”, we consider the case in which the ML model learns a regression function and propose a post-processing method for transforming a real-valued regression function — the ML model — into one that satisfies the demographic-parity constraint.

We assume that the sensitive attribute — the demographic attribute that should not bias outcome — is available to the ML model at inference time and not only during training. We establish a connection between learning a fair model for regression and optimal transport theory, which describes how to measure distances among probability distributions. On that basis, we derive a closed-form expression for the optimal fair predictor.

Specifically, under the unfair regression function, different populations have different probability distributions; the function skews the probabilities for the population with the sensitive attribute. The difference between subgroups’ distributions can be calculated using the Wasserstein distance. We show that the mean of the distribution of the optimal fair predictor is the mean of the different subgroups’ distributions, as calculated using Wasserstein distance. This mean is known as the Wasserstein barycenter.

This result offers an intuitive interpretation of optimal fair prediction and suggests a simple post-processing algorithm to achieve fairness. We establish fairness-risk guarantees for this procedure. Numerical experiments indicate that our method is very effective in learning fair models, with a relative increase in error rate that is smaller than the relative gain in fairness.

"Exploiting MMD and Sinkhorn divergences for fair and transferable representation learning

Where the first paper described a general learning method, and the second a regression method, this paper concerns deep learning. We show how to improve demographic parity in the multitask-learning setting, in which a deep-learning model learns a single representation of the input data that is useful for multiple tasks. We derive theoretical guarantees on the learned model, establishing that the representation will still reduce bias even when transferred to novel tasks.

We propose a learning algorithm that imposes constraints based on two different ways of measuring distances between probability distributions, maximum mean discrepancy and Sinkhorn divergence. Keeping this distance small ensures that we represent similar inputs in a similar way when they differ only on the sensitive attribute. We present experiments on three real-world datasets, showing that the proposed method outperforms state-of-the-art approaches by a significant margin.

Algorithmic fairness is a topic of great importance, with impact on many applications. In our work, we have attempted to take a small step forward, but the issue requires much further research; even the definition of what “being fair” means for an ML model is still an open research question.

It’s also becoming clearer that we need to keep humans in the loop during the lifecycle of ML models, to evaluate whether the models are acting as we would like them to. In this sense, it is important to note that many other research subjects – such as the explainability, interpretability, and privacy of ML models – are deeply connected to algorithmic fairness. They can work in synergy, with the common goal of increasing the trustworthiness of ML models.

Research areas

Related content

US, NY, New York
We are seeking a Human-Robot Interaction (HRI) Applied Scientist to develop cutting-edge interactions that make robots feel alive, personal, and fun. In this role, you will focus on verbal and non-verbal conversational systems, social dynamics, memory, and long-term relationship formation between robots, their environments, and the people they interact with. Your contributions will be essential in advancing robotics by enabling expressive, socially intelligent, and trustworthy interactions between robots and humans. Key job responsibilities - Develop interactive systems that leverage large language models, multimodal inputs and outputs, reinforcement learning from human feedback, or other advanced techniques to achieve fluid, engaging, and socially appropriate robot behavior - Design and implement intelligent conversational systems that handle turn-taking, grounding, interruption, and incorporates context drawn from a robot's physical environment and shared history with a user - Integrate perceptual sensor streams including gaze, facial expression, gesture, posture, and more to understand social context and produce coherent, lifelike interactions. - Develop memory and personalization systems that allow robots to form lasting relationships with individual users, learn their environments, and adapt their behavior over weeks and months - Stay updated on advancements in HRI, NLP, multimodal AI, and cognitive and social science to apply cutting-edge techniques to robot interaction challenges - Lead technical projects from conception through production deployment - Mentor junior scientists and engineers - Bridge research initiatives with practical engineering implementation
US, CA, Santa Clara
MULTIPLE POSITIONS AVAILABLE Employer: AMAZON.COM SERVICES LLC Offered Position: Data Scientist III Job Location: Santa Clara, California Job Number: AMZ9976173 Position Responsibilities: Own the data science elements of various products to help with data-based decision making, product performance optimization, and product performance tracking. Work directly with product managers to help drive the design of the product. Work with Technical Product Managers to help drive the build planning. Translate business problems and products into data requirements and metrics. Initiate the design, development, and implementation of scientific analysis projects or deliverables. Own the analysis, modelling, system design, and development of data science solutions for products. Write documents and make presentations that explain model/analysis results to the business. Bridge the degree of uncertainty in both problem definition and data scientific solution approaches. Build consensus on data, metrics, and analysis to drive business and system strategy. 40 hours / week, 8:00am-5:00pm, Salary Range: $183,000/year to $247,600/year. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, visit: https://www.aboutamazon.com/workplace/employee-benefits. Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation.#0000
US, WA, Seattle
Amazon Customer Service (CS) Data Intelligence builds the data and Artificial Intelligence (AI) foundations for CS to ensure Amazon delivers the best customer service possible. CS Economics sits within CS DI and contributes to the CS knowledge base and decision frameworks. CS Economics seeks economists to apply economic methods to solve business problems. The ideal candidate will work with engineers and applied scientists to design models that leverage large scale and unstructured data, design scalable agents for non-tech CS partners to understand the impact of their actions, and propose mechanism designs to robustly match customers to our services. CS Economics is looking for optimistic critical-thinkers who combine a strong technical economic toolbox with a desire to learn from other disciplines, and who know how to execute and deliver on big ideas as part of an interdisciplinary technical team. Ideal candidates enjoy working in a team setting with individuals from diverse disciplines and backgrounds. They will work with teammates to develop scientific models and conduct data analysis, modeling, and experimentation that is necessary for estimating and validating models. They will work closely with engineering teams to develop scalable data resources to support rapid insights, and take successful models and findings into production as new products and services. They will be customer-centric and will communicate scientific approaches and findings to business leaders, listening to and incorporate their feedback, and delivering successful scientific solutions. Key job responsibilities - Design and conduct rigorous evaluations of CS actions - Develop experiments to evaluate product launches - Communicate complex findings to business stakeholders in clear, actionable terms - Work with engineering teams to develop scalable tools that automate and streamline evaluation processes A day in the life Work with teammates to apply economic methods to business problems, e.g., identify the appropriate research question and identification strategy, write code to estimate heterogeneous treatment effects or conduct experiment analysis, write and present a document with findings to business leaders. We collaborate with partner teams within and outside of CS throughout the process, from understanding their challenges, to developing a research agenda that will address those challenges, to help them implement solutions. About the team Amazon Customer Service (CS) Economics provides estimates and measures of the causal impact of CS actions on costs and benefits. We build agents and guide leadership to establish processes to scale valid experimentation, causal inference, and mechanism design.
US, WA, Seattle
Do you want to leverage your expertise in translating innovative science into impactful products to improve the lives and work of over a million people worldwide? If so, People eXperience Technology Core Science team would love to discuss how you can make that a reality. Our team is an interdisciplinary team that uses behavioral science, statistics, and machine learning to identify products, mechanisms, and process improvements that enhance Amazonians' well-being and their ability to deliver value for Amazon's customers. We collaborate with HR teams across Amazon to make Amazon PXT the most scientific human resources organization in the world. In this role, you will spearhead science design and technical implementation innovations across our talent solution science work-streams. You'll enhance existing models and create new ones, empowering leaders throughout Amazon to make data-driven business decisions. You'll collaborate with scientists and engineers to deliver solutions while working closely with business stakeholders to address their specific needs. Your work will span various business domains (corporate, operations, safety) and analysis levels (individual, group, organizational), utilizing a range of modeling approaches (linear, tree-based, deep neural networks, and LLM-based). You'll develop end-to-end ML solutions from problem formulation to deployment, maintaining high scientific standards and technical excellence throughout the process. As an Applied Scientist, you'll also contribute to the team's science strategy, keeping pace with emerging AI/ML trends. You'll mentor junior scientists, fostering their growth by identifying high-impact opportunities. Your guidance will span different analysis levels and modeling approaches, enabling stakeholders to make informed, strategic decisions. If you excel at building advanced scientific solutions and are passionate about developing technologies that drive organizational change in the AI era, join us as we work hard, have fun, and make history. Key job responsibilities Key job responsibilities • Model Development & Innovation: Design and implement novel GenAI/LLM solutions using foundation models (e.g., Claude, GPT) and AWS services including Amazon Bedrock, SageMaker, and other AWS AI/ML tools • Research & Experimentation: Conduct applied research to advance the state-of-the-art in LLM applications, including prompt engineering, few-shot learning, fine-tuning, and model evaluation • Production Deployment: Build scalable, production-ready AI systems that serve millions of requests with high reliability, low latency, and cost efficiency • Cross-Functional Collaboration: Partner with product managers, engineers, and business stakeholders to translate business requirements into technical solutions and drive measurable impact • Technical Leadership: Mentor junior scientists, contribute to technical strategy, and establish best practices for GenAI development across the organization • Evaluation & Metrics: Design rigorous evaluation frameworks to measure model performance, bias, safety, and business impact • Documentation & Influence: Publish technical papers, create documentation, and influence both technical and non-technical audiences About the team The People eXperience and Technology (PXT) Core Science Team uses science, engineering, and customer-obsessed problem solving to proactively identify mechanisms, process improvements, and products that simultaneously improve Amazon and Amazonians' lives, wellbeing, and value of work. As an interdisciplinary team combining talents from machine learning, statistics, economics, behavioral science, engineering, and product development, the Core Science team develops and delivers measurable solutions through innovation and rapid prototyping to accelerate informed, accurate, and reliable decision-making backed by science and data. We are building a talent intelligence layer — fusing natural language understanding, network science, and large-scale predictive modeling into a unified platform that continuously learns from how people work, collaborate, and grow across one of the world's largest and most complex workforces.
US, WA, Seattle
We are seeking a Senior Applied Scientist to join our team in developing pioneering AI research, Generative AI, Agentic AI, Large Language Models (LLMs), Diffusion and Flow Models, and other advanced Machine Learning and Deep Learning solutions for Amazon Selection and Catalog Systems, within the AI Lab Team. This role offers a unique opportunity to work on AI research and AI products that will shape the future of online shopping experiences. Our team operates at the forefront of AI research and development, working on challenges that directly impact millions of customers worldwide. We push the boundaries of AI at both the foundational and application layers. As a Senior Applied Scientist, you will have the chance to experiment with LLMs and deep learning techniques, apply your research to solve real-world problems at an unprecedented scale, and collaborate with experienced scientists to contribute to Amazon's scientific innovation. Join us in redefining the future of shopping. Your work will directly influence how customers interact with the world's largest online store. Key job responsibilities - Design and implement novel AI solutions for Amazon catalog of products - Develop and train state-of-the-art LLMs, Diffusion Models, and other Generative AI models - Build and deploy autonomous AI Agents in Amazon production ecosystem - Scale AI models to handle billions of diverse products across multiple languages and geographies - Conduct research in areas such as Autonomous AI Agents, Generative AI, Language Modeling, Multi-modality Computer Vision, Diffusion Models, Reinforcement Learning - Collaborate with cross-functional teams to integrate AI models into Amazon's production ecosystem - Contribute to the scientific community through publications and conference presentations
US, CA, Sunnyvale
We are seeking an Applied Scientist II to join our team in developing pioneering AI research, Generative AI, Agentic AI, Large Language Models (LLMs), Diffusion and Flow Models, and other advanced Machine Learning and Deep Learning solutions for Amazon Selection and Catalog Systems, within the AI Lab Team. This role offers a unique opportunity to work on AI research and AI products that will shape the future of online shopping experiences. Our team operates at the forefront of AI research and development, working on challenges that directly impact millions of customers worldwide. We push the boundaries of AI at both the foundational and application layers. As a Applied Scientist, you will have the chance to experiment with LLMs and deep learning techniques, apply your research to solve real-world problems at an unprecedented scale, and collaborate with experienced scientists to contribute to Amazon's scientific innovation. Join us in redefining the future of shopping. Your work will directly influence how customers interact with the world's largest online store. Key job responsibilities - Design and implement novel AI solutions for Amazon catalog of products - Develop and train state-of-the-art LLMs, Diffusion Models, and other Generative AI models - Build and deploy autonomous AI Agents in Amazon production ecosystem - Scale AI models to handle billions of diverse products across multiple languages and geographies - Conduct research in areas such as Autonomous AI Agents, Generative AI, Language Modeling, Multi-modality Computer Vision, Diffusion Models, Reinforcement Learning - Collaborate with cross-functional teams to integrate AI models into Amazon's production ecosystem - Contribute to the scientific community through publications and conference presentations
IN, KA, Bengaluru
Are you excited by the idea of developing personalized experiences for Amazon customers as they shop? Are you looking for new challenges and to solve hard science problems while applying state-of-the-art recommendation system modeling and GenAI techniques? Join us and you'll help millions of customers make informed purchase decisions while also advancing the state of Amazon's science by publishing research! Key job responsibilities - Participate in the design, development, evaluation, deployment and updating of data-driven models for shopping personalization. - Develop and test new signals for improving recommendation models - Use supervised and uplift learning algorithms to improve customer experience - Contribute to production code and science tooling - Design A/B tests and conduct statistical analysis on their results - Work with distributed machine learning and statistical algorithms to harness enormous volumes of data at scale to serve our customers - Work closely with internal stakeholders like the business teams, engineering teams and partner teams and align them with respect to your focus area - Present and publish science research internally and externally, contributing to Amazon's science community - Mentor junior engineers and scientists. About the team Our team's mission is to surface the right payments-related recommendations to customers at the right time, helping create a rewarding and successful shopping experience for Amazon's customers. Our team's culture is highly collaborative, with an emphasis on supporting each other and learning from one another. We dedicate time each week to focus on personal development and expanding our knowledge as a team. We also highly value having a big impact, both for Amazon's business and for our customers.
US, WA, Seattle
Here's the job description with causal ML woven in: We are looking for a talented, organized, and customer-focused applied researcher to join our Pricing Optimization science group, with a charter to measure, refine, and launch customer-obsessed improvements to our algorithmic pricing and promotion models across all products listed on Amazon. This role requires an individual with exceptional machine learning modeling and architecture expertise — particularly in deep learning, neural networks, and transformer-based architectures applied to price prediction and forecasting problems. Equally important is deep expertise in causal machine learning — including causal inference, treatment-effect estimation, and experimentation methods (e.g., uplift modeling, double/debiased machine learning, instrumental variables, and A/B and quasi-experimental design) — to isolate the true impact of pricing and promotion decisions on customer behavior and business outcomes. The ideal candidate brings a strong foundation in applied statistics and probabilistic modeling, excellent cross-functional collaboration skills, business acumen, and an entrepreneurial spirit. We are looking for an experienced innovator who is a self-starter, comfortable with ambiguity, demonstrates strong attention to detail, and has the ability to work in a fast-paced and ever-changing environment. Key job responsibilities See the big picture. Understand and influence the long-term vision for Amazon's science-based competitive, perception-preserving pricing techniques. Develop and advance price prediction models leveraging deep learning frameworks, transformer architectures, and advanced statistical methods to drive pricing accuracy at scale. Build strong collaborations. Partner with product, engineering, and science teams within Pricing & Promotions to deploy machine learning price estimation and error correction solutions at Amazon scale. Design and implement neural network-based architectures — including sequence models and transformers — for large-scale price prediction and optimization. Stay informed. Establish mechanisms to stay up to date on the latest scientific advancements in deep learning, transformer architectures, applied statistics, neural network design, probabilistic forecasting, and multi-objective optimization techniques. Identify opportunities to apply them to relevant Pricing & Promotions business problems. Keep innovating for our customers. Foster an environment that promotes rapid experimentation, continuous learning, and incremental value delivery. Leverage statistical rigor and modern deep learning approaches to validate hypotheses and drive measurable pricing improvements. Successfully execute & deliver. Apply your exceptional technical machine learning expertise — including deep neural networks, attention-based models, and applied statistical analysis — to incrementally move the needle on some of our hardest pricing problems. A day in the life We are hiring a Sr. Applied Scientist to drive our pricing optimization initiatives. We drive cross-domain and cross-system improvements through: * shape and extend our RL optimization platform - a pricing centric tool that automates the optimization of various system parameters and price inputs. * Error detection and price quality guardrails at scale. * Identifying opportunities to optimally price across systems and contexts (marketplaces, request types, event periods) Price is a highly relevant input into Stores architectures; this role creates the opportunity to drive extremely large impact (measured in Bs not Ms), but demands careful thought and clear communication. About the team The Pricing Optimization science group builds and refines Amazon's algorithmic pricing and promotion models at scale. Our team combines expertise in deep learning, transformer architectures, applied statistics, and probabilistic forecasting to develop price prediction systems that directly impact the customer experience. The team also brings hands-on experience with causal modeling and inference — including uplift modeling and treatment effect estimation — to rigorously measure the impact of pricing decisions on customer behavior and business outcomes. We partner closely with product, engineering, and business teams to take solutions from research through production deployment.
IN, KA, Bengaluru
Amazon Ads is a multi-billion dollar global business that delivers advertising experiences across Amazon's owned-and-operated properties (including Prime Video, Twitch, Fire TV, and Amazon.com), third-party publisher networks, and emerging channels like generative AI-powered shopping experiences. As one of the fastest-growing segments of Amazon, we operate at unprecedented scale across desktop, mobile, connected TV, and emerging surfaces. Within Amazon Ads, Traffic Quality is a critical pillar of advertiser trust and marketplace integrity. Our mission is to build advanced capabilities that work at petabyte scale to detect sophisticated invalid traffic (IVT) which includes sophisticated non-human traffic, bot networks, and fraudulent engagement patterns across programmatic advertising. We are on a journey to establish Amazon Ads as an industry leader in traffic quality standards and transparency. Our research agenda focuses on staying ahead of adversarial actors through continuous innovation in detection methodologies, leveraging state-of-the-art techniques in deep learning and generative modeling, user behavior and multi-modal representation learning, anomaly detection, time-series analysis, and sparse labeling methods. We process billions of ad events daily, developing novel algorithms that balance precision and recall while operating under strict latency constraints. Our work directly protects hundreds of millions of dollars in advertiser spend annually while maintaining a seamless user experience. Key job responsibilities Strategic Leadership & Vision - Define long-term science vision for Traffic Quality driven by advertiser and publisher needs, translating direction into actionable team plans. - Solve strategically important business problems independently, delivering robust, scalable scientific solutions with limited guidance. - Proactively identify technology gaps and business opportunities, determining resource allocation priorities. Scientific Innovation & Execution - Design and implement statistical and machine learning solutions to detect robotic and human traffic patterns across billions of daily ad events. - Own full development cycle for production-level code handling billions of ad requests: design, prototype, A/B testing, and deployment. - Stay current with scientific advancements and build publication strategy while championing excellence best practices. - Directly protect hundreds of millions of dollars in advertiser spend annually while maintaining seamless user experience. - Partner with engineers, product managers, and cross-functional teams to solve complex IVT detection problems and influence strategic initiatives. - Mentor scientists on the team. About the team Here are a few papers published by the team: 1/ [Scaling Generative Pre-training for User Ad Activity Sequences. AdKDD 2023.](https://assets.amazon.science/b7/42/03be071743d5a57cb1656e6caa34/scaling-generative-pre-training-for-user-ad-activity-sequences.pdf) 2/ [SLIDR: Real-time Robot Detection On Online Ads, IAAI 2023, Deployed Highly Innovative Applications of AI Track (AAAI 2023)](https://assets.amazon.science/75/2f/3b7106b143f38f7f4d2806388ace/real-time-detection-of-robotic-traffic-in-online-advertising.pdf) 3/ [Self-supervised Representation Learning Across Sequential and Tabular Features Using Transformers, NeurIPS 2022, First Table Representation Learning Workshop](https://openreview.net/forum?id=wIIJlmr1Dsk)
US, CA, Sunnyvale
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video team member, you’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. We are looking for an Applied Scientist to push the envelope of AI content generation. As a scientist at Prime Video, you will contribute directly to productions using innovative tools in computer vision, deep learning, and generative AI to transform entertainment experiences. The ideal candidate has deep knowledge in one of: graphics, deep learning, generative AI and/or reinforcement learning and experience applying them real-world problems. You understand tradeoffs between business needs and model complexity, and you take calculated risks in developing rapid prototypes and iterative model improvements. You are excited to learn from and alongside seasoned scientists, engineers, and business leaders. You are an excellent communicator and effectively translate technical findings into production systems and business action (and customer delight). Key job responsibilities • Build generative AI models that create production-ready content, including movie content, localized assets, and visual marketing materials used across Prime Video's global platform. • Drive end-to-end machine learning projects that have a high degree of ambiguity, scale, complexity. • Build machine learning models, perform proof-of-concept, experiment, optimize, and deploy your models. • Run experiments, gather data, and perform statistical analysis. • Establish scalable, efficient, automated processes for large-scale data analysis, machine-learning model development, model validation and serving. • Research new and innovative machine learning approaches. • Share knowledge and research outcomes via internal and external conferences and journal publications A day in the life In this role, you will invent science and systems for content localization, generation, including graphics and machine learning-based modeling systems. You will work with a team of scientists and product managers to design customer-facing products, and you will work with technology teams to productize and maintain the associated solutions.