A better training method for reinforcement learning with human feedback

Contrasting training pairs with large reward differences mitigate spurious correlations and improve performance of direct-alignment algorithms by as much as 20%–40%.

Reinforcement learning with human feedback (RLHF) is the standard method for aligning large language models (LLMs) with human preferences — such as the preferences for nontoxic language and factually accurate responses. Recently, one of the most popular RLHF methods has been direct preference optimization, in which the LLM chooses between two output options, one of which has been labeled as preferred by a human annotator.

With direct preference optimization (DPO), however — and with other, similar direct-alignment algorithms — LLMs run the risk of learning spurious correlations from the data. In toxicity datasets, for instance, it’s common for the serious, thoughtful responses to be longer than the offensive responses. During RLHF, an LLM could thus learn to favor longer responses over shorter ones, which may not be preferable in general.

Related content
Using large language models to generate training data and updating models through both fine tuning and reinforcement learning improves the success rate of code generation by 39%.

At this year’s International Conference on Learning Representations (ICLR), we presented a method for limiting such spurious correlations, which we call SeRA, for self-reviewing and alignment. First, after the first round of RLHF on human-annotated data, we use the LLM itself to generate additional training examples. Then we use the LLM’s output probabilities to assess the strength of preference for training pairs, keeping only those where the preferred response is strongly preferred.

To evaluate our approach, we compare a model trained using SeRA to three baseline models on four benchmark datasets. For each test input, we compare our model’s output to that of each of the baselines, and we use an off-the-shelf LLM to choose the better response. The SeRA-trained model’s win rate in these pairwise comparisons is higher than all three baselines’ across the board, sometimes by as much as 20% to 40%.

Direct preference optimization

Reinforcement learning is a trial-and-error method in which an agent interacts with the world and, depending on the actions it takes, receives greater or lesser rewards. Over time, the agent attempts to learn a policy that maximizes its cumulative reward.

In classical reinforcement learning, the interaction with the world can be literal: a robot, for instance, might receive a large reward for successfully navigating to a prescribed location and a negative reward for bumping into a wall. In RLHF, however, the reward depends on how well an LLM’s output aligns with a paradigm case specified by a human.

Related content
When optimizing for a new solution in deep reinforcement learning, it helps if the optimizer gravitates toward the previous solution.

With traditional RLHF, the reward is calculated by a separate model, which is also trained on human-annotated data. But this is a time-consuming approach that doesn’t scale well. With DPO, there’s no need for a second model: the LLM receives the reward if it picks the human-preferred output and not if it doesn’t.

The drawback of DPO is that it treats all training pairs equally: the reward is the same whether the preferred output is strongly preferred or only mildly preferred. This increases the chances that the model will learn spurious correlations.

If, for instance, choosing strongly toxic responses incurred a greater penalty than choosing mildly toxic responses, the model could infer that toxicity — and not response length — was the relevant feature of the training examples. DPO irons out those differences; SeRA reintroduces them.

SeRA

With SeRa, we first perform conventional DPO, using a dataset of human-annotated example pairs. After this first pass through the data, the LLM has learned something about the types of outputs that humans prefer.

We then use the updated model to generate a new set of training examples. For every generated response pair, we assign each response a preference score, which is based on the updated model’s probability of generating that response. We then keep only those pairs in which the preferred response scores significantly higher than the non-preferred response.

SeRA-01.png
With SeRa (self-reviewing and alignment), the updated model generates a new response pair (a winner, or yw, and loser, or yl) for each sample input (x). Each response receives a preference score, which is based on the updated model’s probability of generating it. Pairs in which the score of the preferred response is significantly higher than that of the non-preferred response (green) are kept; the others (red) are discarded.

Using the same metric, we next filter the data in the original, human-annotated dataset. Then we combine filtered samples from the original dataset with filtered samples from our new, generated dataset and perform DPO once again. This process repeats, with the generated samples constituting a larger and larger fraction of the dataset, until model performance converges.

The intuition here is that if a dataset is designed to represent some contrast, but it also contains spurious correlations, then the intended contrast — between, say, toxic and non-toxic data — will be significantly greater than the unintended contrast — between, say, long and short responses.

Related content
With a new method, agents can cope better with the differences between simulated training environments and real-world deployment.

This assumption held for the four benchmark datasets we used to evaluate our method, and we think that it’s a plausible assumption for other spurious correlations. But there could be instances in which it doesn’t hold, so in applications of the SeRA method, the model’s convergence behavior should be monitored.

While we used DPO in our experiments, in our paper, we also demonstrate how to generalize our method to other direct-alignment algorithms. Finally, there’s some risk that, when using model-generated data to train a model, we could get into a feedback loop where the model overamplifies some aspect of the initial dataset. As a consequence, in each pass through the data, the model’s reward is based not only on the current iteration but on past iterations as well, to ensure continuity in the characteristic features of the training data.

Acknowledgments: Sravan Bodapati

Related content

US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, CA, Palo Alto
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through state-of-the-art generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond! Key job responsibilities This role will be pivotal in redesigning how ads contribute to a personalized, relevant, and inspirational shopping experience, with the customer value proposition at the forefront. Key responsibilities include, but are not limited to: - Contribute to the design and development of GenAI, deep learning, multi-objective optimization and/or reinforcement learning empowered solutions to transform ad retrieval, auctions, whole-page relevance, and/or bespoke shopping experiences. - Collaborate cross-functionally with other scientists, engineers, and product managers to bring scalable, production-ready science solutions to life. - Stay abreast of industry trends in GenAI, LLMs, and related disciplines, bringing fresh and innovative concepts, ideas, and prototypes to the organization. - Contribute to the enhancement of team’s scientific and technical rigor by identifying and implementing best-in-class algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor and grow junior scientists and engineers, cultivating a high-performing, collaborative, and intellectually curious team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond!
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, MA, Boston
The Artificial General Intelligence (AGI) team is seeking a dedicated, skilled, and innovative Applied Scientist with a robust background in machine learning, statistics, quality assurance, auditing methodologies, and automated evaluation systems to ensure the highest standards of data quality, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As part of the AGI team, an Applied Scientist will collaborate closely with core scientist team developing Amazon Nova models. They will lead the development of comprehensive quality strategies and auditing frameworks that safeguard the integrity of data collection workflows. This includes designing auditing strategies with detailed SOPs, quality metrics, and sampling methodologies that help Nova improve performances on benchmarks. The Applied Scientist will perform expert-level manual audits, conduct meta-audits to evaluate auditor performance, and provide targeted coaching to uplift overall quality capabilities. A critical aspect of this role involves developing and maintaining LLM-as-a-Judge systems, including designing judge architectures, creating evaluation rubrics, and building machine learning models for automated quality assessment. The Applied Scientist will also set up the configuration of data collection workflows and communicate quality feedback to stakeholders. An Applied Scientist will also have a direct impact on enhancing customer experiences through high-quality training and evaluation data that powers state-of-the-art LLM products and services. A day in the life An Applied Scientist with the AGI team will support quality solution design, conduct root cause analysis on data quality issues, research new auditing methodologies, and find innovative ways of optimizing data quality while setting examples for the team on quality assurance best practices and standards. Besides theoretical analysis and quality framework development, an Applied Scientist will also work closely with talented engineers, domain experts, and vendor teams to put quality strategies and automated judging systems into practice.
US, WA, Bellevue
We are seeking a passionate, talented, and inventive individual to join the Applied AI team and help build industry-leading technologies that customers will love. This team offers a unique opportunity to make a significant impact on the customer experience and contribute to the design, architecture, and implementation of a cutting-edge product. The mission of the Applied AI team is to enable organizations within Worldwide Amazon.com Stores to accelerate the adoption of AI technologies across various parts of our business. We are looking for a Senior Applied Scientist to join our Applied AI team to work on LLM-based solutions. On our team you will push the boundaries of ML and Generative AI techniques to scale the inputs for hundreds of billions of dollars of annual revenue for our eCommerce business. If you have a passion for AI technologies, a drive to innovate and a desire to make a meaningful impact, we invite you to become a valued member of our team. You will be responsible for developing and maintaining the systems and tools that enable us to accelerate knowledge operations and work in the intersection of Science and Engineering. You will push the boundaries of ML and Generative AI techniques to scale the inputs for hundreds of billions of dollars of annual revenue for our eCommerce business. If you have a passion for AI technologies, a drive to innovate and a desire to make a meaningful impact, we invite you to become a valued member of our team. We are seeking an experienced Scientist who combines superb technical, research, analytical and leadership capabilities with a demonstrated ability to get the right things done quickly and effectively. This person must be comfortable working with a team of top-notch developers and collaborating with our research teams. We’re looking for someone who innovates, and loves solving hard problems. You will be expected to have an established background in building highly scalable systems and system design, excellent project management skills, great communication skills, and a motivation to achieve results in a fast-paced environment. You should be somebody who enjoys working on complex problems, is customer-centric, and feels strongly about building good software as well as making that software achieve its operational goals.
IN, KA, Bengaluru
Do you want to lead the development of advanced machine learning systems that protect millions of customers and power a trusted global eCommerce experience? Are you passionate about modeling terabytes of data, solving highly ambiguous fraud and risk challenges, and driving step-change improvements through scientific innovation? If so, the Amazon Buyer Risk Prevention (BRP) Machine Learning team may be the right place for you. We are seeking a Senior Applied Scientist to define and drive the scientific direction of large-scale risk management systems that safeguard millions of transactions every day. In this role, you will lead the design and deployment of advanced machine learning solutions, influence cross-team technical strategy, and leverage emerging technologies—including Generative AI and LLMs—to build next-generation risk prevention platforms. Key job responsibilities Lead the end-to-end scientific strategy for large-scale fraud and risk modeling initiatives Define problem statements, success metrics, and long-term modeling roadmaps in partnership with business and engineering leaders Design, develop, and deploy highly scalable machine learning systems in real-time production environments Drive innovation using advanced ML, deep learning, and GenAI/LLM technologies to automate and transform risk evaluation Influence system architecture and partner with engineering teams to ensure robust, scalable implementations Establish best practices for experimentation, model validation, monitoring, and lifecycle management Mentor and raise the technical bar for junior scientists through reviews, technical guidance, and thought leadership Communicate complex scientific insights clearly to senior leadership and cross-functional stakeholders Identify emerging scientific trends and translate them into impactful production solutions
GB, London
We are looking for a Senior Economist to work on exciting and challenging business problems related to Amazon Retail’s worldwide product assortment. You will build innovative solutions based on econometrics, machine learning, and experimentation. You will be part of a interdisciplinary team of economists, product managers, engineers, and scientists, and your work will influence finance and business decisions affecting Amazon’s vast product assortment globally. If you have an entrepreneurial spirit, you know how to deliver results fast, and you have a deeply quantitative, highly innovative approach to solving problems, and long for the opportunity to build pioneering solutions to challenging problems, we want to talk to you. Key job responsibilities * Work on a challenging problem that has the potential to significantly impact Amazon’s business position * Develop econometric models and experiments to measure the customer and financial impact of Amazon’s product assortment * Collaborate with other scientists at Amazon to deliver measurable progress and change * Influence business leaders based on empirical findings
IN, KA, Bengaluru
Do you want to join an innovative team of scientists who use machine learning and statistical techniques to create state-of-the-art solutions for providing better value to Amazon’s customers? Do you want to build and deploy advanced algorithmic systems that help optimize millions of transactions every day? Are you excited by the prospect of analyzing and modeling terabytes of data to solve real world problems? Do you like to own end-to-end business problems/metrics and directly impact the profitability of the company? Do you like to innovate and simplify? If yes, then you may be a great fit to join the Machine Learning and Data Sciences team for India Consumer Businesses. If you have an entrepreneurial spirit, know how to deliver, love to work with data, are deeply technical, highly innovative and long for the opportunity to build solutions to challenging problems that directly impact the company's bottom-line, we want to talk to you. Major responsibilities - Use machine learning and analytical techniques to create scalable solutions for business problems - Analyze and extract relevant information from large amounts of Amazon’s historical business data to help automate and optimize key processes - Design, development, evaluate and deploy innovative and highly scalable models for predictive learning - Research and implement novel machine learning and statistical approaches - Work closely with software engineering teams to drive real-time model implementations and new feature creations - Work closely with business owners and operations staff to optimize various business operations - Establish scalable, efficient, automated processes for large scale data analyses, model development, model validation and model implementation - Mentor other scientists and engineers in the use of ML techniques Key job responsibilities Use machine learning and analytical techniques to create scalable solutions for business problems Analyze and extract relevant information from large amounts of Amazon’s historical business data to help automate and optimize key processes Design, develop, evaluate and deploy, innovative and highly scalable ML models Work closely with software engineering teams to drive real-time model implementations Work closely with business partners to identify problems and propose machine learning solutions Establish scalable, efficient, automated processes for large scale data analyses, model development, model validation and model maintenance Work proactively with engineering teams and product managers to evangelize new algorithms and drive the implementation of large-scale complex ML models in production Leading projects and mentoring other scientists, engineers in the use of ML techniques About the team International Machine Learning Team is responsible for building novel ML solutions that attack India first (and other Emerging Markets across MENA and LatAm) problems and impact the bottom-line and top-line of India business. Learn more about our team from https://www.amazon.science/working-at-amazon/how-rajeev-rastogis-machine-learning-team-in-india-develops-innovations-for-customers-worldwide
US, MA, N.reading
Amazon is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine cutting-edge AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at an unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic manipulation, locomotion, and human-robot interaction. As a Senior Applied Scientist in Sensing, you will develop innovative and complex sensing systems for our emerging robotic solutions and improve existing on-robot sensing to optimize performance and enhance customer experience. The ideal candidate has demonstrated experience designing and troubleshooting custom sensor systems from the ground up. They enjoy analytical problem solving and possess practical knowledge of robotic design, fabrication, assembly, and rapid prototyping. They thrive in an interdisciplinary environment and have led the development of complex sensing systems. Key job responsibilities - Design and adapt holistic on-robot sensing solutions for ambiguous problems with fluid requirements - Mentor and develop junior engineers - Work with an interdisciplinary team to execute product designs from concept to production including specification, design, prototyping, validation and testing - Own the detailed design and performance of a sensing system design - Work with the Operations, Manufacturing, Supply Chain and Quality organizations as well as vendors to ensure a smooth transition of concept to product - Write functional specifications, design verification plans, and functional test procedures - Exhibit role model behaviors of applied science best practices, thorough and predictive analysis and cradle to grave ownership About the team Amazon offers a full range of benefits that support you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include: 1. Medical, Dental, and Vision Coverage 2. Maternity and Parental Leave Options 3. Paid Time Off (PTO) 4. 401(k) Plan If you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! At Amazon, we value people with unique backgrounds, experiences, and skillsets. If you’re passionate about this role and want to make an impact on a global scale, please apply!