"I want machines to write as fluently as humans"

Amazon Machine Learning Fellow Jiao Sun works on strategies to control text generation.

What if artificial intelligence could help an aspiring author write a novel? Or coach people to improve the quality of their writing? Could machines learn how to make jokes? Inspired by these questions, computer scientist Jiao Sun has been exploring the potential of AI-generated text as a PhD candidate at the University of Southern California (USC).

After a four-month internship at Alexa AI last spring, she is now starting her journey as an Amazon Machine Learning Fellow for the 2022–23 academic year and hopes to continue developing text-generation models that enhance the interaction between humans and AI.

Jiao Sun is seen standing next to some posters she presented at EMNLP 2022
Jiao Sun has been exploring the potential of AI-generated text as a PhD candidate at the University of Southern California. After an internship at Alexa AI last spring, she is starting her journey as an Amazon Machine Learning Fellow for the 2022–23 academic year.
Courtesy of Jiao Sun

While Sun is passionate about the potential of natural language generation, she also believes it’s important to develop tools that improve human control over machine-created content. She is also cautiously optimistic about the surge in popularity surrounding text generation models.

“I am thrilled to see more and more great models in the space of text generation in recent years,” she says. “It can help spur more innovation for text generation field, but might also obsolete some research, and even some research directions. Personally, my research philosophy is to work on research that is agnostic to model choices and creative by itself.”

One of her research goals is to improve the quality, fairness, and reliability of that content to achieve what she calls trustworthy text generation.

For example, she and her colleagues recently investigated the presence of gender stereotypes in greeting card messages written by both humans and machines. The research — which received the Best Paper Honorable Mention in the 2022 CHI Conference on Human Factors in Computing Systems, an international conference on human-computer interaction — led to the development of a writing assistant tool to combat those biases.

Related content
AI models that generate stories, place objects in a visual scene, and assemble music on the fly customize content to children’s specifications.

“This is so important, because we can see that machines have the potential to generate cool things, but we don’t want them to freely create whatever they want,” Sun says. “We want to make sure that the content machines are generating is fair and grounded by knowledge, and we want humans to have control over that output.”

Protecting authors’ privacy

Sun is still in the early stages of her fellowship, but one area of research she would like to explore during the program is using AI to ensure author privacy, which she sees as another aspect of trustworthy text generation.

She notes that natural language processing techniques can be used to infer the authorship of articles and documents based on the author’s writing style, especially if the author has multiple articles published online.

But what if, for some reason, the author wants to remain anonymous?

“We're thinking about ways we can rewrite something in a way that maintains the semantics from your text while keeping the authorship protected,” Sun says. The idea is to develop AI models that rephrase contents to remove stylistic fingerprints that could give away who the author is.

jiao sun emnlp.png
Thanks to an Amazon travel grant, Jiao Sun was able to present her research in person at the recent EMNLP 2022 conference in Abu Dhabi. “This grant gave me the opportunity of traveling to what was my first in-person conference in my entire PhD,” she says.
Courtesy of Jiao Sun

During the program, Sun is being mentored by Qian Hu, an applied scientist at Amazon Alexa AI, with whom she connects regularly to discuss her research.

“That is not only helpful for my career, but just having this connection with another smart person helps me shape my research in the right direction,” she says.

The Amazon Machine Learning Fellowship is a program offered annually to doctoral students by the USC + Amazon Center on Secure and Trusted Machine Learning, a joint research center focused on the development of new approaches to ML privacy, security, and trustworthiness. In addition to Sun, Sina Shaham and Yunhao Ge are also ML Fellows this academic year.

‘What did the sushi say to the bee?’

During her internship at Amazon last spring, Sun worked with Amazon scientists Alessandra Cervone, Anjali Narayan-Chen, Tagyoung Chung, Shuyang Gao, Jing Huang, Yang Liu, Shereen Oraby, and Amazon Visiting Academic Violet Peng on two papers that were accepted at the 2022 Conference on Empirical Methods in Natural Language Processing (EMNLP).

“During my internship, they gave me a lot of really precious feedback. And they have continued to support me, even after my internship ended.”

Both papers explore the challenging task of explaining humor to machines. Sun notes that we often take for granted the knowledge required to understand simple puns. But imagine having to explain a play on words to a non-native speaker or a small child.

“For machines to understand jokes, they need to learn from a huge knowledge base,” she says.

Sun and her coauthors first developed a dataset of pun keywords and explanations, which was appropriately named ExPUNations. She worked on an existing dataset of puns, asking annotators to evaluate whether a given text was intended to be a joke, how funny it was to them, and what about it was funny.

Take the joke: “What did the sushi say to the bee? ‘Wasabi.’” “If I were the annotator, I would say this is funny because wasabi sounds like ‘What’s up, bee?’ That's the funniness of it,” Sun says. The annotators were also asked to select the keywords of the pun. In this case, those would be “sushi,” “bee,” and “wasabi.”

Related content
At re:Invent, AWS announces that the CodeWhisperer preview has added support for two new programming languages.

“We collect not only an explanation of the pun itself but also the essential facts for a human to do the reasoning into that explanation,” Sun says. The result was an augmented dataset that can be used to train models to explain puns and also generate new puns based on keywords.

The second work Sun developed as an Amazon intern aimed to generate puns based on given contexts. She and her coauthors explain that previous pun-generation studies usually elect a given pun word as a starting point to generate an appropriate joke. In her research, instead, the starting point is the context, a given scenario in which the joke would take place. The initial goal is to identify pun words that would fit that context and then generate a pun appropriate to that scenario.

“After we have that pun word, we have the context and the pun word combined to generate a really funny pun,” Sun says.

Human evaluation showed that 69% of the pun words retrieved by the system could be used to generate context-situated puns. For plausible pairs of context and pun words, the system was able to generate successful puns 31% of the time.

Thanks to an Amazon travel grant, Sun was able to present her research in person in Abu Dhabi at EMNLP.

“This grant gave me the opportunity of traveling to what was my first in-person conference in my entire PhD,” she says. “It has been three years since we’ve been in this pandemic, so I really appreciate it. And I will be graduating soon, so it’s a great opportunity for me to meet my peers.”

Sun believes that this type of research could enhance people’s engagement during interactions with AI.

“Wouldn’t it be cool if you were talking with Alexa and it could understand the context and tell you a joke that was appropriate to that context?” she imagines.

Research areas

Related content

CA, ON, Toronto
Are you motivated to explore research in ambiguous spaces? Are you interested in conducting research that will improve associate, employee and manager experiences at Amazon? Do you want to work on an interdisciplinary team of scientists that collaborate rather than compete? Join us at PXT Central Science! The People eXperience and Technology Central Science Team (PXTCS) uses economics, behavioral science, statistics, and machine learning to proactively identify mechanisms and process improvements which simultaneously improve Amazon and the lives, wellbeing, and the value of work to Amazonians. We are an interdisciplinary team that combines the talents of science and engineering to develop and deliver solutions that measurably achieve this goal. Key job responsibilities As an Applied Scientist for People Experience and Technology (PXT) Central Science, you will be working with our science and engineering teams, specifically on re-imagining Generative AI Applications and Generative AI Infrastructure for HR. Applying Generative AI to HR has unique challenges such as privacy, fairness, and seamlessly integrating Enterprise Knowledge and World Knowledge and knowing which to use when. In addition, the team works on some of Amazon’s most strategic technical investments in the people space and support Amazon’s efforts to be Earth’s Best Employer. In this role you will have a significant impact on 1.5 million Amazonians and the communities Amazon serves and ample scope to demonstrate scientific thought leadership and scientific impact in addition to business impact. You will also play a critical role in the organization's business planning, work closely with senior leaders to develop goals and resource requirements, influence our long-term technical and business strategy, and help hire and develop science and engineering talent. You will also provide support to business partners, helping them use the best scientific methods and science-driven tools to solve current and upcoming challenges and deliver efficiency gains in a changing marke About the team The AI/ML team in PXTCS is working on building Generative AI solutions to reimagine Corp employee and Ops associate experience. Examples of state-of-the-art solutions are Coaching for Amazon employees (available on AZA) and reinventing Employee Recruiting and Employee Listening.
IN, KA, Bengaluru
Do you want to join an innovative team of scientists who use machine learning and statistical techniques to create state-of-the-art solutions for providing better value to Amazon’s customers? Do you want to build and deploy advanced algorithmic systems that help optimize millions of transactions every day? Are you excited by the prospect of analyzing and modeling terabytes of data to solve real world problems? Do you like to own end-to-end business problems/metrics and directly impact the profitability of the company? Do you like to innovate and simplify? If yes, then you may be a great fit to join the Machine Learning and Data Sciences team for India Consumer Businesses. If you have an entrepreneurial spirit, know how to deliver, love to work with data, are deeply technical, highly innovative and long for the opportunity to build solutions to challenging problems that directly impact the company's bottom-line, we want to talk to you. Major responsibilities - Use machine learning and analytical techniques to create scalable solutions for business problems - Analyze and extract relevant information from large amounts of Amazon’s historical business data to help automate and optimize key processes - Design, development, evaluate and deploy innovative and highly scalable models for predictive learning - Research and implement novel machine learning and statistical approaches - Work closely with software engineering teams to drive real-time model implementations and new feature creations - Work closely with business owners and operations staff to optimize various business operations - Establish scalable, efficient, automated processes for large scale data analyses, model development, model validation and model implementation - Mentor other scientists and engineers in the use of ML techniques
US, MA, Boston
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Applied Scientist with a strong deep learning background, to build industry-leading Generative Artificial Intelligence (GenAI) technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As a Applied Scientist with the AGI team, you will work with talented peers to lead the development of novel algorithms and modeling techniques, to advance the state of the art with LLMs. Your work will directly impact our customers in the form of products and services that make use of speech and language technology. You will leverage Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in spoken language understanding. About the team The AGI team has a mission to push the envelope in GenAI with LLMs and multimodal systems, in order to provide the best-possible experience for our customers.
US, WA, Seattle
The Global Cross-Channel and Cross- Category Marketing (XCM) org are seeking an experienced Economist to join our team. XCM’s mission is to be the most measurably effective and creatively breakthrough marketing organization in the world in order to strengthen the brand, grow the business, and reduce cost for Amazon overall. We achieve this through scaled campaigning in support of brands, categories, and audiences which aim to create the maximum incremental impact for Amazon as a whole by driving the Amazon flywheel. This is a high impact role with the opportunities to lead the development of state-of-the-art, scalable models to measure the efficacy and effectiveness of a new marketing channel. In this critical role, you will leverage your deep expertise in causal inference to design and implement robust measurement frameworks that provide actionable insights to drive strategic business decisions. Key Responsibilities: Develop advanced econometric and statistical models to rigorously evaluate the causal incremental impact of marketing campaigns on customer perception and customer behaviors. Collaborate cross-functionally with marketing, product, data science and engineering teams to define the measurement strategy and ensure alignment on objectives. Leverage large, complex datasets to uncover hidden patterns and trends, extracting meaningful insights that inform marketing optimization and investment decisions. Work with engineers, applied scientists and product managers to automate the model in production environment. Stay up-to-date with the latest research and methodological advancements in causal inference, causal ML and experiment design to continuously enhance the team's capabilities. Effectively communicate analysis findings, recommendations, and their business implications to key stakeholders, including senior leadership. Mentor and guide junior economists, fostering a culture of analytical excellence and innovation.
US, WA, Seattle
The XCM (Cross Channel Cross-Category Marketing) team seeks an Applied Scientist to revolutionize our marketing strategies. XCM's mission is to build the most measurably effective, creatively impactful, and cross-channel campaigning capabilities possible, with the aim of growing "big-bet" programs, strengthening positive brand perceptions, and increasing long-term free cash flow. As a science team, we're tackling complex challenges in marketing incrementality measurement, optimization and audience segmentation. In this role, you'll collaborate with a diverse team of scientists and economists to build and enhance causal measurement, optimization and prediction models for Amazon's global multi-billion dollar fixed marketing budget. You'll also work closely with various teams to develop scientific roadmaps, drive innovation, and influence key resource allocation decisions. Key job responsibilities 1) Innovating scalable marketing methodologies using causal inference and machine learning. 2) Developing interpretable models that provide actionable business insights. 3) Collaborating with engineers to automate and scale scientific solutions. 4) Engaging with stakeholders to ensure effective adoption of scientific products. 5) Presenting findings to the Amazon Science community to promote excellence and knowledge-sharing.
US, WA, Seattle
Do you want to join an innovative team of scientists who use machine learning and statistical techniques to help Amazon provide the best customer experience by preventing eCommerce fraud? Are you excited by the prospect of analyzing and modeling terabytes of data and creating state-of-the-art algorithms to solve real world problems? Do you like to own end-to-end business problems/metrics and directly impact the profitability of the company? Do you enjoy collaborating in a diverse team environment? If yes, then you may be a great fit to join the Amazon Buyer Risk Prevention (BRP) Machine Learning group. We are looking for a talented scientist who is passionate to build advanced algorithmic systems that help manage safety of millions of transactions every day. Key job responsibilities Use machine learning and statistical techniques to create scalable risk management systems Learning and understanding large amounts of Amazon’s historical business data for specific instances of risk or broader risk trends Design, development and evaluation of highly innovative models for risk management Working closely with software engineering teams to drive real-time model implementations and new feature creations Working closely with operations staff to optimize risk management operations, Establishing scalable, efficient, automated processes for large scale data analyses, model development, model validation and model implementation Tracking general business activity and providing clear, compelling management reporting on a regular basis Research and implement novel machine learning and statistical approaches
US, CA, San Diego
Do you want to join an innovative team of scientists who use machine learning and statistical techniques to help Amazon provide the best customer experience by preventing eCommerce fraud? Are you excited by the prospect of analyzing and modeling terabytes of data and creating state-of-the-art algorithms to solve real world problems? Do you like to own end-to-end business problems/metrics and directly impact the profitability of the company? Do you enjoy collaborating in a diverse team environment? If yes, then you may be a great fit to join the Amazon Buyer Risk Prevention (BRP) Machine Learning group. We are looking for a talented scientist who is passionate to build advanced algorithmic systems that help manage safety of millions of transactions every day. Key job responsibilities Use machine learning and statistical techniques to create scalable risk management systems Learning and understanding large amounts of Amazon’s historical business data for specific instances of risk or broader risk trends Design, development and evaluation of highly innovative models for risk management Working closely with software engineering teams to drive real-time model implementations and new feature creations Working closely with operations staff to optimize risk management operations, Establishing scalable, efficient, automated processes for large scale data analyses, model development, model validation and model implementation Tracking general business activity and providing clear, compelling management reporting on a regular basis Research and implement novel machine learning and statistical approaches
CA, ON, Toronto
Conversational AI ModEling and Learning (CAMEL) team is part of Amazon Devices organization where our mission is to build a best-in-class Conversational AI that is intuitive, intelligent, and responsive, by developing superior Large Language Models (LLM) solutions and services which increase the capabilities built into the model and which enable utilizing thousands of APIs and external knowledge sources to provide the best experience for each request across millions of customers and endpoints. We are looking for a passionate, talented, and resourceful Applied Scientist in the field of LLM, Artificial Intelligence (AI), Natural Language Processing (NLP), Recommender Systems and/or Information Retrieval, to invent and build scalable solutions for a state-of-the-art context-aware conversational AI. A successful candidate will have strong machine learning background and a desire to push the envelope in one or more of the above areas. The ideal candidate would also have hands-on experiences in building Generative AI solutions with LLMs, enjoy operating in dynamic environments, be self-motivated to take on challenging problems to deliver big customer impact, moving fast to ship solutions and then iterating on user feedback and interactions. Key job responsibilities As an Applied Scientist, you will leverage your technical expertise and experience to collaborate with other talented applied scientists and engineers to research and develop novel algorithms and modeling techniques to reduce friction and enable natural and contextual conversations. You will analyze, understand and improve user experiences by leveraging Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in artificial intelligence. You will work on core LLM technologies, including Prompt Engineering and Optimization, Supervised Fine-Tuning, Learning from Human Feedback, Evaluation, Self-Learning, etc. Your work will directly impact our customers in the form of novel products and services.
CA, ON, Toronto
Conversational AI ModEling and Learning (CAMEL) team is part of Amazon Devices organization where our mission is to build a best-in-class Conversational AI that is intuitive, intelligent, and responsive, by developing superior Large Language Models (LLM) solutions and services which increase the capabilities built into the model and which enable utilizing thousands of APIs and external knowledge sources to provide the best experience for each request across millions of customers and endpoints. We are looking for a passionate, talented, and resourceful Applied Scientist in the field of LLM, Artificial Intelligence (AI), Natural Language Processing (NLP), Recommender Systems and/or Information Retrieval, to invent and build scalable solutions for a state-of-the-art context-aware conversational AI. A successful candidate will have strong machine learning background and a desire to push the envelope in one or more of the above areas. The ideal candidate would also have hands-on experiences in building Generative AI solutions with LLMs, enjoy operating in dynamic environments, be self-motivated to take on challenging problems to deliver big customer impact, moving fast to ship solutions and then iterating on user feedback and interactions. Key job responsibilities As an Applied Scientist, you will leverage your technical expertise and experience to collaborate with other talented applied scientists and engineers to research and develop novel algorithms and modeling techniques to reduce friction and enable natural and contextual conversations. You will analyze, understand and improve user experiences by leveraging Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in artificial intelligence. You will work on core LLM technologies, including Prompt Engineering and Optimization, Supervised Fine-Tuning, Learning from Human Feedback, Evaluation, Self-Learning, etc. Your work will directly impact our customers in the form of novel products and services.
US, WA, Seattle
We are open to hiring candidates to work out of one of the following locations: Seattle, WA, USA Do you love using data to solve complex problems? Are you interested in innovating and developing world-class big data solutions? We have the career for you! EPP Analytics team is seeking an exceptional Data Scientist to recommend, design and deliver new advanced analytics and science innovations end-to-end partnering closely with our security/software engineers, and response investigators. Your work enables faster data-driven decision making for Preventive and Response teams by providing them with data management tools, actionable insights, and an easy-to-use reporting experience. The ideal candidate will be passionate about working with big data sets and have the expertise to utilize these data sets to derive insights, drive science roadmap and foster growth. Key job responsibilities - As a Data Scientist (DS) in EPP Analytics, you will do causal data science, build predictive models, conduct simulations, create visualizations, and influence data science practice across the organization. - Provide insights by analyzing historical data - Create experiments and prototype implementations of new learning algorithms and prediction techniques. - Research and build machine learning algorithms that improve Insider Threat risk A day in the life No two days are the same in Insider Risk teams - the nature of the work we do and constantly shifting threat landscape means sometimes you'll be working with an internal service team to find anomalous use of their data, other days you'll be working with IT teams to build improved controls. Some days you'll be busy writing detections, or mentoring or running design review meetings. The EPP Analytics team is made up of SDEs and Security Engineers who partner with Data Scientists to create big data solutions and continue to raise the bar for the EPP organization. As a member of the team you will have the opportunity to work on challenging data modeling solutions, new and innovative Quicksight based reporting, and data pipeline and process improvement projects. About the team Diverse Experiences Amazon Security values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why Amazon Security? At Amazon, security is central to maintaining customer trust and delivering delightful customer experiences. Our organization is responsible for creating and maintaining a high bar for security across all of Amazon’s products and services. We offer talented security professionals the chance to accelerate their careers with opportunities to build experience in a wide variety of areas including cloud, devices, retail, entertainment, healthcare, operations, and physical stores Inclusive Team Culture In Amazon Security, it’s in our nature to learn and be curious. Ongoing DEI events and learning experiences inspire us to continue learning and to embrace our uniqueness. Addressing the toughest security challenges requires that we seek out and celebrate a diversity of ideas, perspectives, and voices. Training & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, training, and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.