The science behind Alexa’s new interactive story-creation experience

AI models that generate stories, place objects in a visual scene, and assemble music on the fly customize content to children’s specifications.

In September, Amazon senior vice president Dave Limp unveiled Amazon Devices’ new lineup of products and services. Among them was a new Alexa experience that receives customer prompts and uses AI to generate short children’s stories, complete with illustrations and background music.

The experience is slated for general release later this year. It allows children to choose themes for their stories, such as “underwater” or “enchanted forest”; protagonists, such as pirate or mermaid; colors, which will serve as visual signatures for the illustrations; and adjectives, such as “silly” or “mysterious”.

From the prompts, an AI engine generates an original five-scene story. For each scene, it also composes an illustration (often animated) and background music, and it selects appropriate sound effects. Since the experience depends heavily on AI models, it can repeatedly generate different stories from the same set of prompts.

A hybrid approach

To ensure both family-friendly visual content and a consistent visual vocabulary, the Alexa story creation experience uses a library of designed or curated, AI-generated backgrounds and foreground objects. The AI model determines which objects to use and how to arrange them on the screen.

Story creation 1_INGRESS.png
The new Alexa story creation experience uses AI to arrange visual elements on either artist-rendered or AI-generated backgrounds, to illustrate stories produced by a separate AI module. (The images shown in this article are for illustration purposes only.)

Similarly, the background-music module augments composer-created harmonic and rhythmic patterns by automatically generating melodies, which are stored in a library for efficient runtime deployment. An AI model then assembles the background music to follow a hero character and match the moods and themes of the story scenes. Sound effects corresponding to particular characters, objects, and actions are selected in similar fashion.

The core of the story creation experience, however, is the story generator, which takes user prompts as input and outputs a story. The story text, in turn, is the input to the image and music generators.

Story generator

The story generator consists of two models, both built on top of pretrained language models. The first model — the “planner” — receives the customer-selected prompts and uses them to generate a longer set of keywords, allocated to separate scenes. These constitute the story plan. The second model — the text generator — receives the story plan and outputs the story text.

Story creation 2_HERO.png
Choice of character is one of the prompts that the story generator uses to create a text.

To train the story generator, the Alexa researchers use human-written stories, including a set of stories created in-house by Amazon writers. The in-house stories are labeled according to the themes that customers will ultimately choose from, such as “underwater” and “enchanted forest”.

Related content
Amazon yesterday announced its picks for 2022 Best Books of the Year So Far, including its top book within the general-interest science category, “Stolen Focus: Why You Can’t Pay Attention — and How to Think Deeply Again”.

The first step in the training procedure is to automatically extract salient keywords from each sentence of each story, producing keyword lists, which are used to train the text generator. The lists are then randomly downsampled to just a few words each, to produce training data for the planner.

A Transformer-based coherence ranker filters the text generator’s outputs, so that only the stories that exhibit the highest quality in terms of plot coherence (e.g., character and event consistency) are selected. The same model is also used to automatically evaluate the overall quality of generated stories.

Scene generation

Because training data for the scene generation module was scarce, the Alexa researchers use a pipelined sequence of models to compose the illustrations. Pipelined architectures tend to work better with less data.

Before being sent to the scene generation model, the story text passes through two natural-language-processing (NLP) modules, which perform coreference resolution and dependency parsing, respectively. The coreference resolution module determines the referents of pronouns and other indicative words and rewrites the text accordingly. For instance, if the mermaid mentioned in scene one is referred to as “she” in scene two, the module rewrites “she” as “the mermaid”, to make it easier for the scene generator to interpret the text.

The dependency parser produces a graph that represents the relationships between objects mentioned in the text. For instance, if the text said, “The octopus swam under the boat”, nodes representing the objects “octopus” and “boat” would be added to the graph, connected by a directional edge labeled “under”. Again, this makes the text easier for the scene generator to interpret.

Story creation 3_STORY.png
On the basis of the generated text, the scene generator will select a background and place the appropriate figures on it with the appropriate scale and orientation.

The first step in the scene generation pipeline is to select a background image, based on the outputs of the NLP modules and the customer’s choice of theme. The library of background images includes both artist-rendered and AI-generated images.

Next, the NLP modules’ outputs pass to a model that determines which elements from the library of designed objects the scene should contain. With that information in hand — along with visual context — another model chooses the scale and orientation of the objects and places them at specific (x, y) coordinates on the selected background image.

Many of the images in the library are animated: for instance, fish placed on the underwater background will flick their tails. But these animations are part of the image design. The orientations and locations of the fish can change, but the animations are executed algorithmically.

Music

To ensure the diversity and quality of the background music for the stories, the Alexa researchers created a large library of instrumental parts. At run time, the system can automatically combine parts to create a theme and instrumental signature for each hero character.

Related content
From physical constraints to acoustic challenges, learn how Amazon collaborated with NASA and Lockheed Martin to get Alexa to work in space.

The library includes high-quality artist-created chord progressions, harmonies, and rhythms, which an AI melody generator can use to produce melodies of similar quality that match the instrumentation of existing parts. The AI-created melodies are generated offline and stored in the library with the other musical assets.

In the library, the assets are organized by attributes such as chord progression, rhythm, and instrument type. An AI musical-arrangement system ensures that all the pieces fit together.

Like the illustration module, the music generation model processes text inputs in two ways. A text-to-speech model computes the time it will take to read the text, and a paralinguistic-analysis model scores the text along multiple axes, such as calm to exciting and sad to happy. Both models’ outputs serve as inputs to the musical-arrangement system and help determine the duration and character of the background music.

Guardrails

Beyond the compositional approach to scene generation, the researchers adopted several other techniques to ensure that the various AI models’ outputs were age appropriate.

Related content
Eliminating the need for annotation makes bias testing much more practical.

First, they curated the data used to train the models by manually and automatically screening and excluding offensive content. Second, they limit the input prompts for story creation to pre-curated selections. Third, they filter the models’ outputs to automatically identify and remove inappropriate content.

In addition, use of the Alexa story creation experience will require parental consent, which parents will be able to provide through the Alexa app.

Together, all of this means that the new Alexa story creation experience will be both safe and delightful.

[Editor's note: The Create with Alexa service was officially launched on Nov. 29 for Echo Show devices in the United States. In September, Amazon Science explored the science behind the new service, including how scene generation works and how researchers worked to ensure the experience is age appropriate.]

Research areas

Related content

CN, 31, Shanghai
Team & Project Overview The NBS Data Central team powers analytics, data science, and AI capabilities for Worldwide Global Selling (WWGS). We build scalable data products, and insight-generation systems that drive seller growth across 10+ marketplaces. Seller Intelligence is a P0 foundation theme at the Global Selling level, formed by merging "One Tagging" and "Good Contact" workstreams. It provides seller identity, segmentation, and contact-reach infrastructure that underpins all downstream seller-facing AI workflows — including intelligent outreach, personalized recommendations, and automated engagement. Scope of Impact Own the science pillar for Seller Intelligence within a cross-functional POD (PM + DE + DS + SDE) Directly impact seller engagement metrics across CN, IN, LATAM, and East-Asia expansion regions Models and data products consumed by 5+ downstream teams (ESM, NSR, MKT, NBS AI Ops, ROC) Influence $100M+ annual seller GMS through improved segmentation and contact optimization Key job responsibilities Design and deliver seller segmentation and propensity models at scale — incorporating GMS, category, growth trajectory, engagement signals, and lifecycle stage. Build contact quality scoring and lifecycle management systems (coverage optimization, dormancy detection, reactivation modeling). Define success metrics, experimentation frameworks (A/B, causal inference), and measurement methodology for seller engagement interventions. Productionize ML models and data products — partner with engineering to deploy seller scores, contact quality indices, and recommendation signals. Explore LLM/GenAI applications: automated insight generation from seller data, contact intent classification, and intelligent report synthesis. Serve as the science representative in bi-weekly NBS theme reviews; present findings and proposals to theme Bar Raisers and leadership. Collaborate with BIE team members to democratize analytical outputs via dashboards and self-serve tools. Contribute to cross-marketplace seller behavior analysis supporting Global Expansion strategy (IN, KR, VN, LATAM). Evaluate, integrate, and iterate on AI systems — assess new AI/ML tools, frameworks, and third-party models for applicability to seller intelligence use cases.
IN, KA, Bengaluru
Amazon Devices is an inventive research and development company that designs and engineer high-profile devices like the Kindle family of products, Fire Tablets, Fire TV, Health Wellness, Amazon Echo & Astro products. This is an exciting opportunity to join Amazon in developing state-of-the-art techniques that bring Gen AI on edge for our consumer products. We are looking for exceptional scientists to join our Applied Science team and help develop the next generation of edge models, and optimize them while doing co-designed with custom ML HW based on a revolutionary architecture. Work hard. Have Fun. Make History. Key job responsibilities What will you do? - Quantize, prune, distill, finetune Gen AI models to optimize for edge platforms - Fundamentally understand Amazon’s underlying Neural Edge Engine to invent optimization techniques - Analyze deep learning workloads and provide guidance to map them to Amazon’s Neural Edge Engine - Use first principles of Information Theory, Scientific Computing, Deep Learning Theory, Non Equilibrium Thermodynamics - Train custom Gen AI models that beat SOTA and paves path for developing production models - Collaborate closely with compiler engineers, fellow Applied Scientists, Hardware Architects and product teams to build the best ML-centric solutions for our devices - Publish in open source and present on Amazon's behalf at key ML conferences - NeurIPS, ICLR, MLSys.
GB, London
Come build the future of entertainment with us. Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching? Prime Video is a premium streaming service that offers customers a vast collection of TV shows and movies — all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows from Originals and Exclusive content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels which they can cancel at anytime and to rent or buy new release movies and TV box sets on the Prime Video Store. Prime Video is a fast-paced, growth business — available in over 240 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on. Prime Video Commerce's mission is to present the right offer to the right customer at the right time — across subscriptions, channels, and transactional video, in every market and on every device. Our science team replaces static business rules with ML-driven decisions that personalise the entire commerce journey, from discovery through checkout and beyond. We operate at scale across hundreds of millions of customers, and we are expanding into new frontiers — combining the latest advances in agentic and generative AI, behavioural simulation, and causal inference to understand the impact of our decisions before they reach customers. We are looking for an Applied Scientist to join the Prime Video Commerce Insights team in London. You will develop and deploy customer-facing models, understand customer behaviour at scale, and explore emerging techniques that help us make better decisions faster. This is a delivery focused role within a high-visibility multidisciplinary group of engineers and scientists, focused on improving the customer experience for Prime Video. Key job responsibilities - Research, design, and implement machine learning approaches (e.g. reinforcement learning and recommendation systems) that personalise across different customer touch points. - Collaborate with engineers to deploy and integrate successful experiment results into large-scale, complex Amazon production systems with low latency. - Design and execute rigorous experiments to demonstrate the technical efficacy and business value of your methods. - Act as a subject-matter expert and help define the science roadmap and research agenda in line with organisational priorities and production constraints. - Provide machine learning thought leadership to technical and business leaders, thinking strategically about business, product, and technical challenges. - Work with technical product managers to work backwards from what matters to customers and deliver ML-backed solutions. - Share results with the team and wider scientific community through documents that are both statistically rigorous and compellingly relevant. A day in the life You will be a research leader and innovator within the Commerce Insights organisation. You will collaborate with talented engineers and senior leaders to solve problems that are uniquely challenging at Amazon's scale: personalising commerce decisions across multiple business lines, balancing competing objectives, and positively impacting hundreds of millions of customers worldwide. The problems here are technically deep — combining large-scale ML, causal reasoning, and behavioural modelling in a domain where every decision carries real revenue and customer-experience consequences. Your research will ship to production and move metrics that matter. About the team You will join a team of engineers and applied scientists with a proven track record of solving highly complex, ambiguous problems — work that has produced patents and publications at top-tier conferences. The team has direct visibility to senior Prime Video leadership and collaborates broadly across Commerce, Content, and Platform teams to shape how customers discover, subscribe to, and engage with video content. This is a team that operates at the intersection of rigorous research and real-world impact, where your ideas move from whiteboard to production for hundreds of millions of customers.
IN, KA, Bengaluru
Amazon Devices is an inventive research and development company that designs and engineer high-profile devices like the Kindle family of products, Fire Tablets, Fire TV, Health Wellness, Amazon Echo & Astro products. This is an exciting opportunity to join Amazon in developing state-of-the-art techniques that bring Gen AI on edge for our consumer products. We are looking for exceptional scientists to join our Applied Science team and help develop the next generation of edge models, and optimize them while doing co-designed with custom ML HW based on a revolutionary architecture. Work hard. Have Fun. Make History. Key job responsibilities What will you do? - Quantize, prune, distill, finetune Gen AI models to optimize for edge platforms - Fundamentally understand Amazon’s underlying Neural Edge Engine to invent optimization techniques - Analyze deep learning workloads and provide guidance to map them to Amazon’s Neural Edge Engine - Use first principles of Information Theory, Scientific Computing, Deep Learning Theory, Non Equilibrium Thermodynamics - Train custom Gen AI models that beat SOTA and paves path for developing production models - Collaborate closely with compiler engineers, fellow Applied Scientists, Hardware Architects and product teams to build the best ML-centric solutions for our devices - Publish in open source and present on Amazon's behalf at key ML conferences - NeurIPS, ICLR, MLSys.
IN, KA, Bengaluru
Amazon Devices is an inventive research and development company that designs and engineer high-profile devices like the Kindle family of products, Fire Tablets, Fire TV, Health Wellness, Amazon Echo & Astro products. This is an exciting opportunity to join Amazon in developing state-of-the-art techniques that bring Gen AI on edge for our consumer products. We are looking for exceptional scientists to join our Applied Science team and help develop the next generation of edge models, and optimize them while doing co-designed with custom ML HW based on a revolutionary architecture. Work hard. Have Fun. Make History. Key job responsibilities What will you do? - Quantize, prune, distill, finetune Gen AI models to optimize for edge platforms - Fundamentally understand Amazon’s underlying Neural Edge Engine to invent optimization techniques - Analyze deep learning workloads and provide guidance to map them to Amazon’s Neural Edge Engine - Use first principles of Information Theory, Scientific Computing, Deep Learning Theory, Non Equilibrium Thermodynamics - Train custom Gen AI models that beat SOTA and paves path for developing production models - Collaborate closely with compiler engineers, fellow Applied Scientists, Hardware Architects and product teams to build the best ML-centric solutions for our devices - Publish in open source and present on Amazon's behalf at key ML conferences - NeurIPS, ICLR, MLSys.
US, WA, Seattle
As part of the AWS Applied AI Solutions organization, we have a vision to provide business applications, leveraging Amazon's unique experience and expertise, that are used by millions of companies worldwide to manage day-to-day operations. We will accomplish this by accelerating our customers' businesses through delivery of intuitive and differentiated technology solutions that solve enduring business challenges. We blend vision with curiosity and Amazon's real-world experience to build opinionated, turnkey solutions. Where customers prefer to buy over build, we become their trusted partner with solutions that are no-brainers to buy and easy to use. Just Walk Out (JWO) is a new kind of store with no lines and no checkout—you just grab and go! Customers simply use the Amazon Go app to enter the store, take what they want from our selection of fresh, delicious meals and grocery essentials, and go! Our checkout-free shopping experience is made possible by our Just Walk Out Technology, which automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, we’ll charge your account and send you a receipt. Check it out at amazon.com/go. Designed and custom-built by Amazonians, our Just Walk Out Technology uses a variety of technologies including computer vision, sensor fusion, and advanced machine learning. Innovation is part of our DNA! Our goal is to be Earths’ most customer centric company and we are just getting started. We need people who want to join an ambitious program that continues to push the state of the art in computer vision, machine learning, distributed systems and hardware design. Key job responsibilities Everyone on the team needs to be entrepreneurial, wear many hats and work in a highly collaborative environment that’s more startup than big company. We’ll need to tackle problems that span a variety of domains: computer vision, image recognition, machine learning, real-time and distributed systems. As a Sr. Applied Scientist, you will help solve a variety of technical challenges and mentor other scientists. You will be the thought leader of the team. You will tackle challenging, novel situations every day and given the size of this initiative, you’ll have the opportunity to work with multiple technical teams at Amazon in different locations. You should be comfortable with a degree of ambiguity that’s higher than most projects and relish the idea of solving problems that, frankly, haven’t been solved at scale before - anywhere. Along the way, we guarantee that you’ll learn a ton, have fun and make a positive impact on millions of people. Develop a novel framework and advance the theory and practice of multi-object tracking, re-identification, person activity understanding, multi-modal foundation model, and generic video understanding Create innovative techniques for efficient visual processing that can scale to real-world applications Investigate approaches to reduce the computational and data requirements of visual AI systems About the team AWS Solutions As part of the AWS solutions organization, we have a vision to provide business applications, leveraging Amazon's unique experience and expertise, that are used by millions of companies worldwide to manage day-to-day operations. We will accomplish this by accelerating our customers' businesses through delivery of intuitive and differentiated technology solutions that solve enduring business challenges. we blend vision with curiosity and Amazon's real-world experience to build opinionated, turnkey solutions. Where customers prefer to buy over build, we become their trusted partner with solutions that are no-brainers to buy and easy to use. Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.
IN, HR, Gurugram
Lead ML teams building large-scale forecasting and optimization systems that power Amazon’s global transportation network and directly impact customer experience and cost. As an Sr Applied Scientist, you will set scientific direction, mentor applied scientists, and partner with engineering and product leaders to deliver production-grade ML solutions at massive scale. Key job responsibilities 1. Lead and grow a high-performing team of Applied Scientists, providing technical guidance, mentorship, and career development. 2. Define and own the scientific vision and roadmap for ML solutions powering large-scale transportation planning and execution. 3. Guide model and system design across a range of techniques, including tree-based models, deep learning (LSTMs, transformers), LLMs, and reinforcement learning. 4. Ensure models are production-ready, scalable, and robust through close partnership with stakeholders. Partner with Product, Operations, and Engineering leaders to enable proactive decision-making and corrective actions. 5. Own end-to-end business metrics, directly influencing customer experience, cost optimization, and network reliability. 6. Help contribute to the broader ML community through publications, conference submissions, and internal knowledge sharing. A day in the life Your day includes reviewing model performance and business metrics, guiding technical design and experimentation, mentoring scientists, and driving roadmap execution. You’ll balance near-term delivery with long-term innovation while ensuring solutions are robust, interpretable, and scalable. Ultimately, your work helps improve delivery reliability, reduce costs, and enhance the customer experience at massive scale.
US, WA, Seattle
Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and exclusive access to coverage of live sports. All customers regardless of whether they have a Prime membership or not, can access programming from subscriptions such as Apple TV, Peacock Premium Plus, HBO Max, FOX One, Crunchyroll and MGM+, as well as more than 900 free ad-support (FAST) Channels, rent or buy titles, and enjoy even more content for free with ads. The Prime Video Personalization and Discovery team matches customers with the right content at the right time, at all touch points throughout the content discovery journey. We are looking for a customer-focused, solutions-oriented Data Scientist to help build new data-driven frameworks to understand what makes new personalization and content discovery innovations successful for users and the business. You'll be part of an embedded science team on projects that are fast-paced, challenging, and ultimately influence what millions of customers around the world see when the log into Prime Video. The ideal candidate brings strong problem-solving skills, stakeholder communication skills, and the ability to balance technical rigor with delivery speed and customer impact. You will build cross-functional support within Prime Video, assess business problems, define metrics, and support iterative scientific solutions that balance short-term delivery with long-term science roadmaps. Key job responsibilities - Use advanced statistical and machine learning techniques to extract insights from complex, large-scale data sets - Design and implement end-to-end data science workflows, from data acquisition and cleaning to model development, testing, and deployment - Support scalable, self-service data analyses by building datasets for analytics, reporting and ML use cases - Partner with product stakeholders and senior science peers to identify strategic data-driven opportunities to improve the customer experience - Communicate findings, conclusions, and recommendations to technical and non-technical stakeholders - Stay up-to-date on the latest data science tools, techniques, and best practices and help evangelize them across the organization
US, CA, Sunnyvale
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video subscriptions such as Apple TV+, HBO Max, Peacock, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video team member, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Prime Video is pioneering the use of Generative AI to empower the next generation of creatives. Our mission is to make world-class media creation accessible, scalable and efficient. We are seeking a Lead Applied Scientist who have demonstrated experience in spearheading & advancing state of the art models, particularly in Generative AI. Your role will be to deliver these innovations as production-ready systems at Amazon scale. Key job responsibilities As a Sr. Applied Scientist, you will lead end-to-end product journey, research and experimentation for this domain. You will be applying advanced machine learning techniques in Computer Vision, Multimedia Understanding and Generative AI. We're building the foundational technology stack, spanning diffusion and flow-matching models, 3D/4D scene and character generation, motion and camera control, and post-training alignment. Other responsibilities include: - Lead research and develop generative models for controllable synthesis across images, video, vector graphics, and multimedia - Innovate in advanced diffusion and flow-based methods (e.g., inverse flow matching, parameter efficient training, guided sampling, test-time adaptation) to improve efficiency, controllability, and scalability - Advance visual grounding, depth and 3D estimation, segmentation, and matting for integration into pre-visualization, compositing, VFX, and post-production pipelines - Design multimodal GenAI workflows including visual-language model tooling, structured prompt orchestration, agentic pipelines
US, CA, Sunnyvale
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video subscriptions such as Apple TV+, HBO Max, Peacock, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video team member, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Prime Video is pioneering the use of Generative AI to empower the next generation of creatives. Our mission is to make world-class media creation accessible, scalable and efficient. We are seeking an Applied Scientist to advance the state of the art in Generative AI and to deliver these innovations as production-ready systems at Amazon scale. Your work will give creators unprecedented freedom and control while driving new efficiencies. Key job responsibilities As an Applied Scientist, you will have end-to-end ownership of the product, related research and experimentation. In addition, you will be applying advanced machine learning techniques in Computer Vision, Multimedia Understanding and Generative AI. We're building the foundational technology stack, spanning diffusion and flow-matching models, 3D/4D scene and character generation, motion and camera control, and post-training alignment. Other responsibilities include: - Research and develop generative models for controllable synthesis across images, video, vector graphics, and multimedia - Innovate in advanced diffusion and flow-based methods (e.g., inverse flow matching, parameter efficient training, guided sampling, test-time adaptation) to improve efficiency, controllability, and scalability - Advance visual grounding, depth and 3D estimation, segmentation, and matting for integration into pre-visualization, compositing, VFX, and post-production pipelines - Design multimodal GenAI workflows including visual-language model tooling, structured prompt orchestration, agentic pipelines