The science behind Alexa’s new interactive story-creation experience

AI models that generate stories, place objects in a visual scene, and assemble music on the fly customize content to children’s specifications.

In September, Amazon senior vice president Dave Limp unveiled Amazon Devices’ new lineup of products and services. Among them was a new Alexa experience that receives customer prompts and uses AI to generate short children’s stories, complete with illustrations and background music.

The experience is slated for general release later this year. It allows children to choose themes for their stories, such as “underwater” or “enchanted forest”; protagonists, such as pirate or mermaid; colors, which will serve as visual signatures for the illustrations; and adjectives, such as “silly” or “mysterious”.

From the prompts, an AI engine generates an original five-scene story. For each scene, it also composes an illustration (often animated) and background music, and it selects appropriate sound effects. Since the experience depends heavily on AI models, it can repeatedly generate different stories from the same set of prompts.

A hybrid approach

To ensure both family-friendly visual content and a consistent visual vocabulary, the Alexa story creation experience uses a library of designed or curated, AI-generated backgrounds and foreground objects. The AI model determines which objects to use and how to arrange them on the screen.

Story creation 1_INGRESS.png
The new Alexa story creation experience uses AI to arrange visual elements on either artist-rendered or AI-generated backgrounds, to illustrate stories produced by a separate AI module. (The images shown in this article are for illustration purposes only.)

Similarly, the background-music module augments composer-created harmonic and rhythmic patterns by automatically generating melodies, which are stored in a library for efficient runtime deployment. An AI model then assembles the background music to follow a hero character and match the moods and themes of the story scenes. Sound effects corresponding to particular characters, objects, and actions are selected in similar fashion.

The core of the story creation experience, however, is the story generator, which takes user prompts as input and outputs a story. The story text, in turn, is the input to the image and music generators.

Story generator

The story generator consists of two models, both built on top of pretrained language models. The first model — the “planner” — receives the customer-selected prompts and uses them to generate a longer set of keywords, allocated to separate scenes. These constitute the story plan. The second model — the text generator — receives the story plan and outputs the story text.

Story creation 2_HERO.png
Choice of character is one of the prompts that the story generator uses to create a text.

To train the story generator, the Alexa researchers use human-written stories, including a set of stories created in-house by Amazon writers. The in-house stories are labeled according to the themes that customers will ultimately choose from, such as “underwater” and “enchanted forest”.

Related content
Amazon yesterday announced its picks for 2022 Best Books of the Year So Far, including its top book within the general-interest science category, “Stolen Focus: Why You Can’t Pay Attention — and How to Think Deeply Again”.

The first step in the training procedure is to automatically extract salient keywords from each sentence of each story, producing keyword lists, which are used to train the text generator. The lists are then randomly downsampled to just a few words each, to produce training data for the planner.

A Transformer-based coherence ranker filters the text generator’s outputs, so that only the stories that exhibit the highest quality in terms of plot coherence (e.g., character and event consistency) are selected. The same model is also used to automatically evaluate the overall quality of generated stories.

Scene generation

Because training data for the scene generation module was scarce, the Alexa researchers use a pipelined sequence of models to compose the illustrations. Pipelined architectures tend to work better with less data.

Before being sent to the scene generation model, the story text passes through two natural-language-processing (NLP) modules, which perform coreference resolution and dependency parsing, respectively. The coreference resolution module determines the referents of pronouns and other indicative words and rewrites the text accordingly. For instance, if the mermaid mentioned in scene one is referred to as “she” in scene two, the module rewrites “she” as “the mermaid”, to make it easier for the scene generator to interpret the text.

The dependency parser produces a graph that represents the relationships between objects mentioned in the text. For instance, if the text said, “The octopus swam under the boat”, nodes representing the objects “octopus” and “boat” would be added to the graph, connected by a directional edge labeled “under”. Again, this makes the text easier for the scene generator to interpret.

Story creation 3_STORY.png
On the basis of the generated text, the scene generator will select a background and place the appropriate figures on it with the appropriate scale and orientation.

The first step in the scene generation pipeline is to select a background image, based on the outputs of the NLP modules and the customer’s choice of theme. The library of background images includes both artist-rendered and AI-generated images.

Next, the NLP modules’ outputs pass to a model that determines which elements from the library of designed objects the scene should contain. With that information in hand — along with visual context — another model chooses the scale and orientation of the objects and places them at specific (x, y) coordinates on the selected background image.

Many of the images in the library are animated: for instance, fish placed on the underwater background will flick their tails. But these animations are part of the image design. The orientations and locations of the fish can change, but the animations are executed algorithmically.

Music

To ensure the diversity and quality of the background music for the stories, the Alexa researchers created a large library of instrumental parts. At run time, the system can automatically combine parts to create a theme and instrumental signature for each hero character.

Related content
From physical constraints to acoustic challenges, learn how Amazon collaborated with NASA and Lockheed Martin to get Alexa to work in space.

The library includes high-quality artist-created chord progressions, harmonies, and rhythms, which an AI melody generator can use to produce melodies of similar quality that match the instrumentation of existing parts. The AI-created melodies are generated offline and stored in the library with the other musical assets.

In the library, the assets are organized by attributes such as chord progression, rhythm, and instrument type. An AI musical-arrangement system ensures that all the pieces fit together.

Like the illustration module, the music generation model processes text inputs in two ways. A text-to-speech model computes the time it will take to read the text, and a paralinguistic-analysis model scores the text along multiple axes, such as calm to exciting and sad to happy. Both models’ outputs serve as inputs to the musical-arrangement system and help determine the duration and character of the background music.

Guardrails

Beyond the compositional approach to scene generation, the researchers adopted several other techniques to ensure that the various AI models’ outputs were age appropriate.

Related content
Eliminating the need for annotation makes bias testing much more practical.

First, they curated the data used to train the models by manually and automatically screening and excluding offensive content. Second, they limit the input prompts for story creation to pre-curated selections. Third, they filter the models’ outputs to automatically identify and remove inappropriate content.

In addition, use of the Alexa story creation experience will require parental consent, which parents will be able to provide through the Alexa app.

Together, all of this means that the new Alexa story creation experience will be both safe and delightful.

[Editor's note: The Create with Alexa service was officially launched on Nov. 29 for Echo Show devices in the United States. In September, Amazon Science explored the science behind the new service, including how scene generation works and how researchers worked to ensure the experience is age appropriate.]

Research areas

Related content

US, CA, Santa Clara
The Data Intelligence team is a new function within Amazon Customer Service (CS). We own the end-to-end process of defining, building, implementing, and monitoring a comprehensive data strategy. We also develop and apply Generative Artificial Intelligence (GenAI), Machine Learning (ML), Ontology, and Natural Language Processing (NLP) to enhance customer service associate and customer experiences. As an Applied Scientist, you'll own the definition and implementation of customer-focused, AI-driven innovation in Amazon Customer Service globally, leveraging GenAI, ML, and/or NLP to transform complex business requirements and customer needs into innovative technology solutions. Your expertise will be key in shaping data-driven strategies and addressing complex data challenges. With your expertise in AI, text analysis, embeddings, language modeling, and generation, you'll design and develop scalable AI-powered technology solutions, prioritize initiatives, drive data-driven insights, and deliver business impact. This position will advance applied science best practices, leverage data and AI to drive customer experience improvements, and set new global standards for customer experience. This role requires you to work with a cross-functional team, including scientists, engineers, and product managers, to develop scalable and maintainable AI solutions for both structured and unstructured data. The ideal candidate has strong technical skills in AI techniques (e.g., automated reasoning, reasoning, planning, knowledge representation), excellent written documentation skills, and experience with big data technologies. Success in this role requires combining deep business knowledge with hands-on technical skills to solve customer problems and address complex technical challenges. Key job responsibilities - Develop innovative solutions to complex problems (e.g., Automated Reasoning for Trusted AI-Enabled Customer Service). - Apply technical expertise to implement novel algorithms and modeling solutions, in collaboration with other scientists and engineers. - Analyze data and define metrics to identify actionable insights and measure improvements in customer experience. - Communicate results and insights to both technical and non-technical audiences through written reports, presentations, and internal/external publications. - Collaborate with product management and engineering teams to integrate and optimize models in production systems. A day in the life A typical day as an Applied Scientist in the Data Intelligence team involves combining business expertise with hands-on problem-solving in ML and AI. The role encompasses tackling complex data initiatives, ensuring alignment with customer needs and business objectives, and translating business requirements into practical AI-driven solutions. Working collaboratively with cross-functional teams, this position involves designing and enhancing AI models, focusing on efficiency, precision, and scalability. Daily activities include ensuring data quality, monitoring model performance, and generating actionable insights from vast amounts of information. Each day presents opportunities to resolve complex technical challenges, advance important AI projects, and conceive innovative ways to leverage data in transforming the customer experience. About the team The Data Intelligence team is a new function within Amazon Customer Service. We develop and apply Generative Artificial Intelligence (GenAI), Machine Learning (ML), and Natural Language Processing (NLP) techniques to enhance customer service associate and customer experiences.
US, NY, New York
Application deadline: Applications will be accepted on an ongoing basis Applied Scientists in AWS Automated Reasoning develop and apply bleeding-edge formal methods, automated reasoning techniques, and neurosymbolic approaches to ensure the security, reliability, and correctness of Amazon/AWS services and customer applications. Our tools are called billions of times daily, powering the backbone of Amazon's products and services. We are changing the way computer systems are developed and operated, raising the bar for security, durability, availability, and quality. At Amazon, automated reasoning is central to maintaining customer trust and delivering delightful customer experiences. Application areas span cloud infrastructure verification, cryptographic assurance, AI safety, drone safety, and formal guarantees for generative AI systems. Our methods range from interactive theorem proving and constraint solving to neuro-inspired proof search This is a unique opportunity to get in early on a fast-growing segment of the business and help shape the technology, product, and business. You will have a chance to utilize your deep technical expertise within a fast-moving environment and make a large business and customer impact. Key job responsibilities • Design and implement algorithms and formal methods for automated reasoning, including constraint solving, model checking, static analysis, theorem proving, and program synthesis to verify the correctness, security, and reliability of computing systems. • Solve large or significantly complex problems that require deep knowledge and scientific innovation in your domain; own strategic problem solving and take the lead on design, implementation, and delivery of solutions with long-term quantifiable impact. • Develop new decision procedures, heuristics, and search strategies that improve the scalability and accuracy of verification tools; build and deploy production-grade automated reasoning systems at Amazon scale. • Explore and apply generative AI and machine learning techniques to enhance automated reasoning capabilities, including learning-based heuristics for search and optimization, neural approaches to symbolic reasoning, and methods for verifying the correctness of AI-generated code. • Develop automated reasoning techniques for generative AI and agentic coding systems, including methods for ensuring the safety and alignment of autonomous software agents and applying formal guarantees to large language model outputs. • Conduct original research snd publish findings in peer-reviewed venues. • Work with customer teams to understand the nature of their software and the properties they need to establish; identify tools and methods capable of addressing verification needs, including novel analysis capabilities. • Provide cross-organizational technical influence, increasing productivity and effectiveness by sharing deep knowledge and experience; collaborate with partner teams to translate verification capabilities into production systems. • Mentor scientists and engineers on formal methods, neurosymbolic techniques, and best practices for building reliable automated reasoning systems; assist in career development of others.
US, WA, Seattle
At Amazon Selection and Catalog Systems (ASCS), our mission is to power the online buying experience for customers worldwide so they can find, discover, and buy any product they want. We innovate on behalf of our customers to ensure uniqueness and consistency of product identity and to infer relationships between products in Amazon Catalog to drive the selection gateway for the search and browse experiences on the website. We're solving a fundamental AI challenge: establishing product identity and relationships at unprecedented scale. Using Generative AI, Visual Language Models (VLMs), and multimodal reasoning, we determine what makes each product unique and how products relate to one another across Amazon's catalog. The scale is staggering: billions of products, petabytes of multimodal data, millions of sellers, dozens of languages, and infinite product diversity—from electronics to groceries to digital content. The research challenges are immense. GenAI and VLMs hold transformative promise for catalog understanding, but we operate where traditional methods fail: ambiguous problem spaces, incomplete and noisy data, inherent uncertainty, reasoning across both images and textual data, and explaining decisions at scale. Establishing product identities and groupings requires sophisticated models that reason across text, images, and structured data—while maintaining accuracy and trust for high-stakes business decisions affecting millions of customers daily. Amazon's Item and Relationship Platform group is looking for an innovative and customer-focused applied scientist to help us make the world's best product catalog even better. In this role, you will partner with technology and business leaders to build new state-of-the-art algorithms, models, and services to infer product-to-product relationships that matter to our customers. You will pioneer advanced GenAI solutions that power next-generation agentic shopping experiences, working in a collaborative environment where you can experiment with massive data from the world's largest product catalog, tackle problems at the frontier of AI research, rapidly implement and deploy your algorithmic ideas at scale, across millions of customers. Key job responsibilities Key job responsibilities include: * Formulate novel research problems at the intersection of GenAI, multimodal learning, and large-scale information retrieval—translating ambiguous business challenges into tractable scientific frameworks * Design and implement leading models leveraging VLMs, foundation models, and agentic architectures to solve product identity, relationship inference, and catalog understanding at billion-product scale * Pioneer explainable AI methodologies that balance model performance with scalability requirements for production systems impacting millions of daily customer decisions * Own end-to-end ML pipelines from research ideation to production deployment—processing petabytes of multimodal data with rigorous evaluation frameworks * Define research roadmaps aligned with business priorities, balancing foundational research with incremental product improvements * Mentor peer scientists and engineers on advanced ML techniques, experimental design, and scientific rigor—building organizational capability in GenAI and multimodal AI * Represent the team in the broader science community—publishing findings, delivering tech talks, and staying at the forefront of GenAI, VLM, and agentic system research
US, CA, East Palo Alto
As part of the AWS Solutions organization, we have a vision to provide business applications, leveraging Amazon’s unique experience and expertise, that are used by millions of companies worldwide to manage day-to-day operations. We will accomplish this by accelerating our customers’ businesses through delivery of intuitive and differentiated technology solutions that solve enduring business challenges. We blend vision with curiosity and Amazon’s real-world experience to build opinionated, turnkey solutions. Where customers prefer to buy over build, we become their trusted partner with solutions that are no-brainers to buy and easy to use. Key job responsibilities Everyone on the team needs to be entrepreneurial, wear many hats and work in a highly collaborative environment that’s more startup than big company. We’ll need to tackle problems that span a variety of domains: computer vision, image recognition, machine learning, real-time and distributed systems. As an Applied Scientist, you will help solve a variety of technical challenges and mentor other scientists. You will tackle challenging, novel situations every day and given the size of this initiative, you’ll have the opportunity to work with multiple technical teams at Amazon in different locations. You should be comfortable with a degree of ambiguity that’s higher than most projects and relish the idea of solving problems that, frankly, haven’t been solved at scale before - anywhere. Along the way, we guarantee that you’ll learn a ton, have fun and make a positive impact on millions of people. A key focus of this role will be developing and implementing advanced visual reasoning systems that can understand complex spatial relationships and object interactions in real-time. You'll work on designing autonomous AI agents that can make intelligent decisions based on visual inputs, understand customer behavior patterns, and adapt to dynamic retail environments. This includes developing systems that can perform complex scene understanding, reason about object permanence, and predict customer intentions through visual cues. About the team Just Walk Out (JWO) is a new kind of store with no lines and no checkout—you just grab and go! Customers simply use the Amazon Go app to enter the store, take what they want from our selection of fresh, delicious meals and grocery essentials, and go! Our checkout-free shopping experience is made possible by our Just Walk Out Technology, which automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, we’ll charge your account and send you a receipt. Check it out at amazon.com/go. Designed and custom-built by Amazonians, our Just Walk Out Technology uses a variety of technologies including computer vision, sensor fusion, and advanced machine learning. Innovation is part of our DNA! Our goal is to be Earths’ most customer centric company and we are just getting started. We need people who want to join an ambitious program that continues to push the state of the art in computer vision, machine learning, distributed systems and hardware design.
US, WA, Seattle
Amazon Leo is a constellation of Low Earth Orbit satellites that will provide low-latency, high-speed broadband network connectivity to unserved and underserved communities around the world. We are looking for an Applied Scientist to join the founding cohort of the Engineering and R\&D team within Leo Infrastructure and IP Security. The team defends the manufacturing lines, launch sites, and global ground infrastructure behind the constellation from the most sophisticated threat actors on the planet. The data is unlike anything you have worked with: badge and door-access events, asset movement, network telemetry, and industrial control signals from factories, ground stations, and launch facilities, all of which must be modeled, baselined, and defended. You will build the statistical and behavioral models that separate threat actor behavior from the noise of a global operation, and the privacy-preserving data representations that let detection science scale without exposing sensitive data. This is an R\&D role with a production mandate: every model you build becomes part of the system Leo's security teams use to protect the constellation. #### Export Control Requirement Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. Key job responsibilities - Build behavioral and statistical models that baseline normal activity across heterogeneous security telemetry, including specialized industrial-control and factory-floor data sources, so detections extend to new environments with low false-positive rates. - Design privacy-preserving representations of sensitive security data, and verify that models and detections tuned against them remain accurate against the real data — turning data-protection guarantees into measurable, provable properties rather than assertions. - Define the methodology and own the analysis for difficult, loosely defined problems: gather complex data across domains, select the right techniques from a range of data science methods, and justify your approach with evidence. - Develop the metrics and evaluation frameworks that measure model and detection performance against threat actor behavior before a model is trusted in production. - Contribute to the team's neurosymbolic reasoning platform, adapting state-of-the-art techniques from the literature and shipping components at production quality. - Document your work with the rigor of a peer-reviewed publication, and communicate results clearly to both scientific and security-operations audiences. A day in the life You will move between analysis and production in the same week: profiling a telemetry source the team has never modeled, establishing what normal looks like for it, and shipping the baseline as a component detections build on. Security engineers on your team translate threat intelligence into the adversary behaviors that matter; you build and tune the models that detect those behaviors and evaluate model performance against them. You might spend a morning chasing a false-positive pattern to its statistical root cause, and the afternoon verifying that an anonymized dataset still preserves the signal a detection depends on. You will work semi-autonomously with guidance from senior scientists, backtest candidate detections against retained telemetry, and deliver scientific artifacts that ship. About the team Leo Infrastructure and IP Security protects the people, facilities, hardware, and supply chain behind a global satellite constellation. The Engineering and R\&D team within this organization builds the platforms and tooling the security pillar teams operate on, moving security operations from manual triage to correlation-based detection, automated response, and agentic AI. The team is composed of applied scientists, software engineers, and security engineers working across physical and digital security domains. #### Inclusive Team Culture In Amazon Security, it's in our nature to learn and be curious. Ongoing DEI events and learning experiences inspire us to continue learning and to embrace our uniqueness. Addressing the toughest security challenges requires that we seek out and celebrate a diversity of ideas, perspectives, and voices. #### Training & Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, training, and other career-advancing resources here to help you develop into a better-rounded professional. #### Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve.
GB, London
Amazon’s Middle Mile Science group is looking for an Applied Scientist to build machine learning and optimization models to support pricing and revenue management of its external freight business. This includes the development of novel forecasting and dynamic pricing models, as well as the application of causal inference and artificial intelligence techniques, to improve marketplace services and execution for our customers. The Middle Mile Science group develops optimization and machine learning systems that power Amazon's freight transportation network, from network design and pricing to real-time load planning and capacity utilization. The scale of Amazon's fulfillment operations requires robust transportation networks that minimize cost while meeting all customer deadlines. Real-time execution depends on state-of-the-art optimization and artificial intelligence to coordinate thousands of operators and drivers. This includes shipper-facing and carrier-facing marketplace algorithms as well as network planning and optimization tools. Amazon often finds that existing techniques do not match our unique business needs,driving the innovation of new approaches and algorithms. As an Applied Scientist responsible for middle mile transportation, you will be working closely with different teams including business leaders and engineers to design and build scalable products operating across multiple transportation modes. You will create experiments and prototype implementations of new learning algorithms and prediction techniques. You will have exposure to top level leadership to present findings of your research. You will also work closely with other scientists and engineers to implement your models within our production system. You will implement solutions that are exemplary in terms of algorithm design, clarity, model structure, efficiency, and extensibility, and make decisions that affect the way we build and integrate algorithms across our product portfolio. About the team Our Middle Mile Marketplace Science team builds the algorithms for Amazon’s rapidly growing freight marketplace. Amazon contracts with 3P shippers and a network of independent carriers, using a mix of contract structures with varying service and risk profiles. Our work focuses on mechanisms and learning algorithms to optimize pricing and matching in this complex marketplace, and continually improve the experience for carriers and shippers. This is an area with many challenging problems and a huge business impact for Amazon!
US, CA, Pasadena
The Amazon Center for Quantum Computing in Pasadena, CA, is looking to hire a Fabrication R&D Scientist with experience in semiconductor process development who will aid in Amazon’s effort to bring cloud quantum computing services to its worldwide customer base. You will join a multi-disciplinary team of scientists, and hardware and software engineers working at the forefront of quantum computing. Through your work inside and outside of the cleanroom environment in the fabrication research and development group, you will solve problems related to developing next-generation quantum processors. Key job responsibilities Candidates must have a demonstrated background in sound scientific and engineering principles, and must have excellent data analysis, bias for action, problem solving, and communication skills, and be highly motivated and curious to research and learn new technical topics as needed. As a Fab R&D scientist you will be expected to work on new ideas and stay abreast of novel approaches in fabricating and packaging superconducting quantum processors. Working effectively within a team environment is critical. A day in the life The candidate will develop novel technologies using micro-/nano-fabrication techniques inside the cleanroom (independently or in collaboration with other scientists and engineers) for next-generation quantum computing. Outside the cleanroom, the candidate will plan experiments, analyze data, and conceive future innovations. About the team Candidates must have a demonstrated background in sound scientific and engineering principles, and must have excellent data analysis, bias for action, problem solving, and communication skills, and be highly motivated and curious to research and learn new technical topics as needed. As a Fab R&D scientist you will be expected to work on new ideas and stay abreast of novel approaches in fabricating and packaging superconducting quantum processors. Working effectively within a team environment is critical. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Work/Life Balance Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Export Control Requirement Due to applicable export control laws and regulations, candidates must be either a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum, or be able to obtain a US export license. If you are unsure if you meet these requirements, please apply and Amazon will review your application for eligibility. Key job responsibilities Responsibilities include developing and optimizing processes to fabricate high-coherence superconducting qubits; developing advanced 3DI interconnect and routing technologies for integrating superconducting quantum technologies; analyzing inline metrology and electrical test data; developing and maintaining integration documentation, design rules, and standard operating procedures; interacting with project leads to provide feedback that continuously improves different processes; staying updated with the latest advancements and industry trends in process integration and apply knowledge to improve processes and drive innovation providing technical guidance and support to junior colleagues, fostering a collaborative and knowledge-sharing work environment.
US, NY, New York
Sponsored Products and Brands at Amazon Ads is reimagining the advertising landscape through industry-leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of reinventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle, from ad creation and optimization to performance analysis and customer insights. We deliver billions of ad impressions and millions of clicks daily, and are breaking fresh ground to improve both the shopper and advertiser experience. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. The General Shopping Intelligence (GSI) team is a highly motivated, collaborative, and fun-loving group with a strong entrepreneurial spirit and bias for action. We provide advanced real-time machine learning services that connect shoppers with the right ads across all platforms and surfaces worldwide. Through deep understanding of both shoppers and products, we help shoppers discover new products they love, enable advertisers to reach their customers most efficiently, and help Amazon continuously innovate on behalf of all customers. We are seeking a motivated Applied Scientist who loves to innovate at the intersection of customer experience, deep learning, generative AI and high-scale machine learning systems. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities As an Applied Scientist, you will: * Conduct deep data analysis to derive insights to the business, and identify gaps and new opportunities * Develop scalable and effective machine-learning models and Generative AI solutions to solve business problems * Run regular A/B experiments, gather data, and perform statistical analysis * Work closely with software engineers to deliver end-to-end solutions into production * Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving * Conduct research on new generative AI modeling to optimize all aspects of Sponsored Products and Brands business About the team We are pioneers in applying advanced machine learning and generative AI algorithms in Sponsored Products and Brands business. We empower every customer with a customized discovery experiences from back-end optimization (such as customized response prediction models) to front-end CX innovation (such as widgets), to help shoppers feel understood and shop efficiently on and off Amazon.
US, WA, Seattle
Amazon Leo is a constellation of Low Earth Orbit satellites that will provide low-latency, high-speed broadband network connectivity to unserved and underserved communities around the world. We are looking for an Applied Scientist to be a founding scientist on the Engineering and R\&D team within Leo Infrastructure and IP Security. The team defends the manufacturing lines, launch sites, and global ground infrastructure behind the constellation from the most sophisticated threat actors on the planet. These requirements create open scientific problems at the intersection of agentic AI, real-time stream processing, graph-based reasoning, and behavioral analytics. You will build the science behind a neurosymbolic reasoning platform and the models that detect the behavior of sophisticated threat actors. This is an R\&D role with a production mandate, where you define the problem rather than solve a pre-scoped one, and every model, detection, and agent workflow you build becomes the system Leo's security teams use to protect the constellation. #### Export Control Requirement Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. Key job responsibilities - Design and implement scalable, production-grade neurosymbolic systems that integrate symbolic reasoning over graph-based knowledge representations with LLM agents to deliver reliable, verifiable security outcomes. - Design and run reinforcement learning and fine-tuning pipelines (GRPO, PPO, DPO) to optimize language models for security reasoning, triage, and detection-authoring tasks. - Build behavioral and statistical models that detect threat actor behavior, and design the evaluation frameworks that measure model performance against that behavior before trusting a model in production. - Design and build multi-agent systems that autonomously triage, enrich, and contain security events, including the constrained reasoning, safety guardrails, and validation mechanisms that make automated decisions trustworthy at scale. - Own the end-to-end science lifecycle, from research and experimentation through production deployment, defining the metrics that measure system performance and real-world security impact. - Advance the state of the art through publications at top-tier venues, patents, or open-source contributions, and shape the scientific agenda and research culture from day one. A day in the life You will move between research and production in the same week: framing an ambiguous security problem as a scientific question, prototyping an approach, and partnering with software engineers to ship it as a capability the platform runs continuously. Security engineers on your team translate threat intelligence into the adversary behaviors that matter; you build the models that detect those behaviors and evaluate model performance against them. You will obsess over the two latencies that define the platforms, the time from event to detection and the time from detection to containment action, and design agents and detections that drive both down. You will backtest candidate detections against retained telemetry, review evaluation results before a model or agent capability graduates to automated execution, and deliver scientific artifacts that ship. About the team Leo Infrastructure and IP Security protects the people, facilities, hardware, and supply chain behind a global satellite constellation. The Engineering and R\&D team within this organization builds the platforms and tooling the security pillar teams operate on, moving security operations from manual triage to correlation-based detection, automated response, and agentic AI. The team is composed of applied scientists, software engineers, and security engineers working across physical and digital security domains. #### Inclusive Team Culture In Amazon Security, it's in our nature to learn and be curious. Ongoing DEI events and learning experiences inspire us to continue learning and to embrace our uniqueness. Addressing the toughest security challenges requires that we seek out and celebrate a diversity of ideas, perspectives, and voices. #### Training & Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, training, and other career-advancing resources here to help you develop into a better-rounded professional. #### Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve.
US, WA, Seattle
Ever wonder how you can keep the world’s largest selection also the world’s safest and legally compliant selection? Then come join a team with the charter to monitor and classify the billions of items in the Amazon catalog to ensure compliance with various legal regulations. The Classification and Policy Platform team is looking for Sr. Applied Scientists to build technology to automatically monitor the billions of products on the Amazon platform. The software and processes built by this team are a critical component of building a catalog that our customers trust. You will have an opportunity to work with cutting edge machine learning algorithms on large datasets. You will need to build Amazon scale applications running on Amazon Cloud that both leverage and create new technologies to process large volumes of data that derive patterns and conclusions from the data. We are looking for highly motivated applied scientists and engineers interested in delivering the next level of innovation to product search for Amazon. As an Applied Scientist on the CPP team, you will be responsible for working across backend, client, business development, and data engineering teams to coordinate deep-dives, inform roadmaps, visualize metrics, and create predictive models to determine how we can best serve our customers. Responsibilities include: - Designing and implementing new features and machine learned models, including the application of state-of-art deep learning to solve search matching and ranking problems, including filtering, new content indexing, and apply document understanding - Conducting and coordinating process development leading to improved and streamlined processes for model development. Strong customer focus is essential - Working closely with Product Managers to expand depth of our product insights with data, create a variety of experiments, and determine the highest-impact projects to include in planning roadmaps - Providing technical and scientific guidance to your team members - Communicating effectively with senior management as well as with colleagues from science, engineering, and business backgrounds - Being a cultural leader that ensures teams are collecting, understanding, and using data to inform every decision that impacts our customers The successful candidate will have an established background in developing customer-facing experiences, a strong technical ability, a start-up mentality, excellent project management skills, and great communication skills. Amazon Science gives you insight into the company’s approach to customer-obsessed scientific innovation. Amazon fundamentally believes that scientific innovation is essential to being the most customer-centric company in the world. It’s the company’s ability to have an impact at scale that allows us to attract some of the brightest minds in artificial intelligence and related fields. Our scientists continue to publish, teach, and engage with the academic community, in addition to utilizing our working backwards method to enrich the way we live and work. Please visit https://www.amazon.science for more information.