iNaturalist opens up a wealth of nature data — and computer vision challenges

Amazon Machine Learning Research Award recipient utilizes a combination of people and machine learning models to illuminate the planet's incredible biodiversity.

On a hike in the woods, you spot a colorful little bird. You're pretty sure it's a finch — but what kind? The iNaturalist app was made for this kind of scenario: people all over the world use it to record and identify what they're seeing outside. Increasingly, artificial intelligence enabled by Amazon Web Services (AWS) is playing a role in classifying those observations.

iNaturalist launched about 10 years ago, evolving from a master's project from three students at the University of California, Berkeley. Since then, the app has attracted a community of 1.5 million scientists and nature lovers who post photos of everything from bumblebees to bears.

iNaturalist, which today is a joint initiative of the California Academy of Sciences and the National Geographic Society, once relied solely on its members to identify species.  Now computers are helping out.

"iNaturalist's goal is really just to connect people with nature," said Grant Van Horn, a research engineer at the Cornell Lab of Ornithology. Being able to name that flower or insect you see "really ups the engagement level and makes for a completely different experience,” he adds.

A unique computer vision challenge

Grant Van Horn, research engineer at the Cornell Lab of Ornithology
Grant Van Horn
Oisin Mac Aodha, assistant professor of machine learning at the University of Edinburgh
Oisin Mac Aodha

Van Horn and Oisin Mac Aodha, now an assistant professor of machine learning at the University of Edinburgh, began working with iNaturalist five years ago to solve challenges related to the app's data. Both were at the California Institute of Technology; Van Horn was working on his PhD, and Mac Aodha was a postdoctoral researcher. They were interested in how computer vision could help accelerate and validate the identifications that humans were making on the app.

The appeal of iNaturalist to the researchers is that it represented a unique challenge to the computer vision community, Van Horn says.

If you were to build a computer model to identify finches, for example, you might scrape some images from the internet and use those to train it.

But that dataset, likely full of high-quality photos with serenely perched birds, would look quite different from the vast diversity of mostly amateur photos on iNaturalist. There, a hiker may have just barely managed to capture a photo as a bird is flying away, or the bird might be hard to identify against the background.

That all assumes the bird is even standing still. Swallows and swifts, Van Horn noted, are rarely perching — a good birder will recognize them in flight, but how do you train a computer to do the same thing?

This is just one in a seemingly endless list of computer vision challenges related to nature.

Many species look strikingly similar. They have more than one name: The scientific one (Danaus plexippus, for example) and the common one (monarch butterfly). They can have more than one form: females of one species might look different from their male counterparts; eggs turn into larva, which turn into mature insects.

inat_fg.png
An image provided by the researchers illustrates the difficulty involved in identifying species from images taken in the wild.
Courtesy of Grant Van Horn and Oisin Mac Aodha

These challenges exist across millions of plant and animal species in the world. Taken from that perspective, the more than 300,000 species catalogued on the AWS-hosted iNaturalist are a fraction of what might be possible as users continue to add data.

"You could imagine a future system that can reason about all these things at, effectively, an unprecedented level of ability," Mac Aodha said, "because there's no person that's going to be able to tell you which of X million different things this one picture could be."

New machine learning competitions

In 2017, Van Horn and Mac Aodha began hosting competitions with iNaturalist data at the annual Conference on Computer Vision and Pattern Recognition (CVPR). Part of the conference's Workshop on Fine-Grained Visual Categorization, the competitions present a dataset and then rank entries on their accuracy in classifying it. The winning team is the one that generates the lowest error rate.

In the beginning, just the basic taxonomy of iNaturalist's data posed a learning curve for Van Horn and Mac Aodha. "This was not obvious to us: there's no one taxonomic authority in the world," Van Horn said.

They spent considerable time early on learning to work with the taxonomy, clean up the data, and assemble a dataset comprising 859,000 images for the first competition. In the second year, they featured a dataset with more of a long-tailed distribution, meaning there were many species that had relatively few associated images. In 2019, the dataset was reduced to 268,243 images of highly similar categories captured in a wide variety of situations.

inaturalist dataset image.jpg
After a break last year, the main iNat competition is back and bigger, with a training dataset of 2.7 million images representing 10,000 species. The image above is from an earlier iNat competition dataset.
Courtesy of Grant Van Horn and Mac Aodha Oisin

After a break last year, the main iNat competition is back and bigger, with a training dataset of 2.7 million images representing 10,000 species. The iNat Challenge 2021, which began March 8, ends on May 28.

"It's not like we're trying to throw in categories just to make this thing sound big," Van Horn said. "It is big. And it will just continue to get bigger as the years progress."

This year's larger dataset could encourage teams to explore a recent trend in the machine learning field toward unsupervised learning, where a computer model can learn from the data without labels, or predefined "answers," by seeking patterns within the information.

"We have quite a lot of images for each of these 10,000 categories," Mac Aodha said. "We're hoping that this will open up some interesting avenues for people who are exploring the self-supervised question in the context of this naturalistic, real-world task."

Each competition entry must provide one predicted classification for every image in the dataset. An error rate of 5% on this year’s dataset would be “amazing,” Van Horn said, adding that one team had already achieved an 8.67% error rate by late March.

A move to Open Data

The ability to classify large groups of images opens up the potential to answer a wide range of scientific questions about habitat, behavior, and variations within a species. For example, iNaturalist users have documented alligator lizards' jaw-clinching mating rituals in Los Angeles, where the amount of private property makes traditional wildlife studies impossible.

With this type of insight in mind, Mac Aodha and Van Horn have created a new dataset of natural world tasks (NeWT) that moves beyond the question of species classification and explores concepts related to behavior and attributes that are also exhibited in these photographs.

This work is appearing in the CVPR conference this year, and a competition is being planned to challenge competitors to produce models that generalize to these alternative questions.

So far, winning entries in the CVPR competitions haven’t been deployed by iNaturalist itself, because there are performance tradeoffs between code that generates the least errors, and code that is efficient enough to run on smartphones. But the competition datasets, Mac Aodha said, have found widespread use in the computer vision and machine learning literature, generating some 300 citations over the last few years.

FGVC7: Intro to the 7th Workshop on Fine-Grained Visual Categorization at CVPR 2020

The competitions are hosted on Kaggle, a machine learning and data science platform that draws a wide variety of entrants beyond the iNaturalist community. The 2019 competition drew 213 teams from around the world, and the winners were based in China.

In order for the competition to be fair, an entrant must be able to access and work with the thousands or millions of images in a dataset, no matter where they are in the world. The competitions, and now the iNaturalist app itself, are part of Open Data on AWS, which "makes accessing the data insanely easy and very convenient," Van Horn said.

In 2020, iNaturalist received an Amazon Machine Learning Research Award, which provides unrestricted cash funds and AWS promotional credits to academics to advance the frontiers of machine learning. That helped cover costs for iNaturalist to continue storing data on AWS as it implemented machine learning classification. In March, the app moved to the Registry of Open Data on AWS, which ensures iNaturalist's vast collection of observations — some 60 million — will remain freely accessible to anyone who wants access.

"iNaturalist is doing really important work to bring scientists and everyday citizens together to create a community and drive awareness on biodiversity and environmental sciences," said An Luo, senior technical program manager leading the Amazon Research Awards program. “We are very excited that AWS is empowering them to serve more people as well as conduct advanced machine learning research using the AWS Open Data platform and AWS machine learning services such as Amazon SageMaker.”

Today, iNaturalist has gone from being entirely people-powered to regularly providing machine-generated identifications that are only just beginning to reveal new potential research paths.

"It's important for us that this data lasts and is accessible for a long time, not just for the duration of the competitions," Mac Aodha said. "Having a stable home for these datasets is a really valuable thing."

Related content

IN, HR, Gurugram
Building large-scale forecasting and optimization systems that power Amazon’s global transportation network and directly impact customer experience and cost. Key job responsibilities 1. Guide model and system design across a range of techniques, including tree-based models, deep learning (LSTMs, transformers), LLMs, and reinforcement learning. 2. Ensure models are production-ready, scalable, and robust through close partnership with stakeholders. 3. Partner with Product, Operations, and Engineering leaders to enable proactive decision-making and corrective actions. 4 Own end-to-end business metrics, directly influencing customer experience, cost optimization, and network reliability. 5. Help contribute to the broader ML community through publications, conference submissions, and internal knowledge sharing.
US, WA, Seattle
Estimating the demand response of a pricing decision is genuinely hard. The causal effects are delayed, noisy, and confounded by factors that standard experiment analysis wasn't designed to handle. Most pricing teams default to heuristics not because they don't care about customer responses, but because measuring them rigorously is an unsolved problem. P2OS is building the science to solve it. We're hiring an Economist to own that work — defining how we estimate digital demand response in a pricing context, building the identification strategies that make those estimates credible, and translating outputs into something pricing teams can use to make better decisions. The role sits at the intersection of econometric methodology and production-quality analysis, and requires someone who can operate independently in both. As science lead, you'll own the digital pricing methodology domain, and be the internal authority on causal inference for pricing across P2OS and partner teams. Key job responsibilities * Own the end-to-end digital pricing methodology for pricing — identification strategy, modeling choices, validation approach, and business use cases — and drive adoption across pricing contexts * Deliver high-stakes analyses connecting digital pricing estimates to a concrete pricing decision and strategy change at VP+ level * Apply advanced causal methods to live pricing problems; document approaches so the team can build on and extend them. * Provide causal inference guidance on pricing experiment questions as they arise — being the methodology resource when experiments generate relevant questions * Serve as cross-team economic advisor to Digital Finance, Customer Behavior, and Demand Science on assumptions and causal identification * Actively mentor junior scientists, earn trust of cross-functional tech and product partners. A day in the life In a typical day, you'll move between methodology work and stakeholder-facing analysis. - On the science side, that means reviewing identification assumptions with the Causal AS, validating estimation choices for the LTV framework, and documenting methodology decisions in ways that non-economists can act on. - On the applied side, you'll be in rooms with Finance, Pricing PMs, and other science teams: aligning on LTV definitions, resolving disagreements between competing metrics, and translating causal findings into recommendations that land in strategy reviews. - As tech lead, you need to work to develop the economists and scientists on your scrum: structured reviews, identification strategy feedback, and raising the quality of analyses before they reach stakeholders. The mix shifts, but the through-line is to progress the LTV methodology from open questions to shipped frameworks, and making sure the team's causal work is rigorous enough to hold up when it counts. About the team P2Optimization Science (P2OS) is responsible for the ML models and analytical frameworks that drive pricing decisions at scale. The team spans demand lift modeling, pricing error detection, customer lifetime value, and experimentation. Our small team of specialized applied scientists and economists works closely alongside engineers, and pricing product managers.
US, WA, Seattle
We’re working to improve shopping on Amazon using the conversational capabilities of large language models, and are searching for pioneers who are passionate about technology, innovation, and customer experience, and are ready to make a lasting impact on the industry. You'll be working with talented scientists, engineers, and technical program managers (TPM) to innovate on behalf of our customers. If you're fired up about being part of a dynamic, driven team, then this is your moment to join us on this exciting journey!
US, MA, Boston
Are you interested in how to build AI reasoning systems that give provably correct answers? Are you excited by science at the interface of classical AI reasoning and Large Language Models (LLMs)? Would you like to apply your technology to serve operations customers better? Amazon Robotics is looking for a talented Applied Scientist in Neurosymbolic AI. You will innovate on combining language models (LMs) with classical AI reasoning. You will work with a team of scientists and engineers to achieve this. You will publish your results in papers at leading venues in AI. You will be part of a larger team and have the opportunity to work on problems such as: using LMs to generate plans, using AI reasoning to verify plan correctness, learning efficient reasoning strategies, self-improving models. You will work on basic science and on business problems in robotics, automation and fulfillment across our operations. Key job responsibilities In this role you will: • Work closely with other scientists and engineers, and be part of Amazon’s diverse global science community. • Publish your research in top-tier academic venues and hone your presentation skills. • Be inspired by challenges and opportunities to invent new techniques in your area(s) of expertise. A day in the life You'll meet regularly with your technical lead and your team on your ideas, get guidance and feedback, work together on architectures and algorithms, author papers, build AI systems, all with the aim of delivering results for your operations customers. You'll work closely with other scientists to review your plans and results. You'll meet with engineers to implement your ideas at scale. About the team The Veritas team is a science team working at the boundary between language models and classical AI reasoning. We work across on customer problems in fulfillment, automation and robotics. We focus on high quality research science informed by practical problems.
US, WA, Seattle
Economists in this role partner with business stakeholders to distill complex problems into testable economic questions and generate actionable insights. They collaborate with engineers and scientists to estimate models on large-scale data, design pilots, measure impact, and scale successful prototypes into improved policies and programs. They leverage AI tools to scale economic study for broader business impact. They communicate findings to business leaders, incorporate feedback, and deliver customer-centric solutions at scale.
CA, BC, Vancouver
The Alexa Daily Essentials team delivers experiences critical to how customers interact with Alexa as part of daily life. Alexa users engage with our products across experiences connected to Timers, Alarms, Calendars, Food, and News. Our experiences include critical time saving techniques, ad-supported news audio and video, and in-depth kitchen guidance aimed at serving the needs of the family from sunset to sundown. As a Data Scientist on our team, you'll work with complex data, develop statistical methodologies, and provide critical product insights that shape how we build and optimize our solutions. You will work closely with your Analytics and Applied Science teammates. You will build frameworks and mechanisms to scale data solutions across our organization. If you are passionate about redefining how AI can improves everyone's daily life, we’d love to hear from you. Key job responsibilities Problem-Solving - Analyze complex data to identify patterns, inform product decisions, and understand root causes of anomalies. - Develop analysis and modeling approaches to drive product and engineering actions to identify patterns, insights, and understand root causes of anomalies. Your solutions directly improve the customer experience. - Independently work with product partners to identify problems and opportunities. Apply a range of data science techniques and tools to solve these problems. Use data driven insights to inform product development. Work with cross-disciplinary teams to mechanize your solution into scalable and automated frameworks. Data Infrastructure - Build data pipelines, and identify novel data sources to leverage in analytical work - both from within Alexa and from cross Amazon - Acquire data by building the necessary SQL / ETL queries Communication - Excel at communicating complex ideas to technical and non-technical audiences. - Build relationships with stakeholders and counterparts. Work with stakeholders to translate causal insights into actionable recommendations - Force multiply the work of the team with data visualizations, presentations, and/or dashboards to drive awareness and adoption of data assets and product insights - Collaborate with cross-functional teams. Mentor teammates to foster a culture of continuous learning and development
US, NY, New York
The Ads Measurement Science team in the Measurement, Ad Tech, and Data Science (MADS) team of Amazon Ads serves a centralized role developing solutions for a multitude of performance measurement products. We create solutions which measure the comprehensive impact of advertiser's ad spend, including sales impacts both online and offline and across timescales, and provide actionable insights that enable our advertisers to optimize their media portfolios. We also own the science solutions for AI tools that unlock new insights and automate high-effort customer workflows, such as custom query and report generation based on natural language user requests. We leverage a host of scientific technologies to accomplish this mission, including Generative AI, classical ML, Causal Inference, Natural Language Processing, and Computer Vision. As a Senior Applied Scientist on the team, you will be at the forefront of innovation, developing measurement solutions end-to-end from inception to production. You will set the technical vision and innovate on behalf of our customers. You will propose, design, analyze, and productionize models to provide novel measurement insights to our customers. You will partner with engineering to deploy these solutions into production. You will work with key stakeholders from various business teams to enable advertisers to act upon those metrics. Key job responsibilities * Lead the development of ad measurement models and solutions that address the full spectrum of an advertiser's investment, focusing on scalable and efficient methodologies. * Collaborate closely with cross-functional teams including engineering, product management, and business teams to define and implement measurement solutions. * Use state-of-the-art scientific technologies including Generative AI, Classical Machine Learning, Causal Inference, Natural Language Processing, and Computer Vision to develop state of the art models that measure the impact of ad spend across multiple platforms and timescales. * Drive experimentation and the continuous improvement of ML models through iterative development, testing, and optimization. * Translate complex scientific challenges into clear and impactful solutions for business stakeholders. * Mentor and guide junior scientists, fostering a collaborative and high-performing team culture. * Foster collaborations between scientists to move faster, with broader impact. * Regularly engage with the broader scientific community with presentations, publications, and patents. A day in the life You will solve real-world problems by getting and analyzing large amounts of data, generate business insights and opportunities, design simulations and experiments, and develop statistical and ML models. The team is driven by business needs, which requires collaboration with other Scientists, Engineers, and Product Managers across the advertising organization. You will prepare written and verbal presentations to share insights to audiences of varying levels of technical sophistication. Team video https://advertising.amazon.com/help/G4LNN5YWHP6SM9TJ About the team We are a team of scientists across Applied, Research, Data Science and Economist disciplines. You will work with colleagues with deep expertise in ML, NLP, CV, Gen AI, and Causal Inference with a diverse range of backgrounds. We partner closely with top-notch engineers, product managers, sales leaders, and other scientists with expertise in the ads industry and on building scalable modeling and software solutions.
US, NY, New York
The Ads Measurement Science team in the Measurement, Ad Tech, and Data Science (MADS) team of Amazon Ads serves a centralized role developing solutions for a multitude of performance measurement products. We create solutions which measure the comprehensive impact of advertiser's ad spend, including sales impacts both online and offline and across timescales, and provide actionable insights that enable our advertisers to optimize their media portfolios. We also own the science solutions for AI tools that unlock new insights and automate high-effort customer workflows, such as custom query and report generation based on natural language user requests. We leverage a host of scientific technologies to accomplish this mission, including Generative AI, classical ML, Causal Inference, Natural Language Processing, and Computer Vision. As an Applied Scientist on the team, you will lead measurement solutions end-to-end from inception to production. You will propose, design, analyze, and productionize models to provide novel measurement insights to our customers. Key job responsibilities Leverage deep expertise in one or more scientific disciplines to invent solutions to ambiguous ads measurement problems Disambiguate problems to propose clear evaluation frameworks and success criteria Work autonomously and write high quality technical documents Implement a significant portion of critical-path code, and partner with engineers to directly carry solutions into production Partner closely with other scientists to deliver large, multi-faceted technical projects Share and publish works with the broader scientific community through meetings and conferences Communicate clearly to both technical and non-technical audiences Contribute new ideas that shape the direction of the team's work Mentor more junior scientists and participate in the hiring process About the team We are a team of scientists across Applied, Research, Data Science and Economist disciplines. You will work with colleagues with deep expertise in ML, NLP, CV, Gen AI, and Causal Inference with a diverse range of backgrounds. We partner closely with top-notch engineers, product managers, sales leaders, and other scientists with expertise in the ads industry and on building scalable modeling and software solutions.
US, WA, Seattle
Are you interested in shaping the future of Advertising and B2B Sales? We are a growing team with an exciting AI-first charter and need your passion, innovative thinking, and creativity to help take our products to new heights. Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products are strategically important to our businesses driving long term growth. We break fresh ground in product and technical innovations every day! Within the Advertising Sales organization, we are building a central AI/ML team and are seeking top Applied Science talent to help us build new, science-backed services that drive success for our customers. Our goal is to transform the way account teams operate by creating actionable insights and recommendations they can share with their advertising accounts, and ingesting Generative AI throughout their end-to-end workflows to improve their work efficiency. As an Applied Scientist on the team, you will bring deep expertise in modeling dynamic systems using statistical methods and deep learning, and in optimizing those systems using reinforcement learning and operations research. You have the scientific and technical skills to build and refine models that can be implemented in production, and you leverage natural language processing and generative AI to enhance their explainability. You will chart new courses with our ad sales support technologies, and you have the communication skills necessary to explain complex technical approaches to a variety of stakeholders and customers. You will be part of a team of fellow scientists and engineers taking iterative approaches to tackle big, long-term problems. You are fluently able to leverage the latest generative AI systems and services to accelerate and improve your work while maintaining high quality in your outputs. Key job responsibilities Scientific Modeling - Conceptualize and lead state-of-the-art research on new Machine Learning and Generative Artificial Intelligence solutions to optimize all aspects of the Ad Sales business - Lead the technical approach for the design and implementation of successful models and algorithms in support of expert cross-functional teams delivering on demanding projects - Run regular A/B experiments, gather data, and perform statistical analysis - Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving - Publish scientific findings in reports and papers that can be shared internally and externally Product Development Support - Partner with software engineering and product management teams to support product and service development, define success metrics and measurement approaches, and help drive adoption of innovative new features for our services. - Lead requirements gathering sessions with product teams and business stakeholders - Maintain scientific documentation and knowledge for product initiatives Collaboration & Communication - Work closely with software engineers to deliver end-to-end solutions into production - Translate complex scientific findings into actionable business recommendations for stakeholders and senior management - Provide clear, compelling reports and presentations on a regular basis with respect to your models and services - Communicate with internal teams to showcase results and identify best practices. About the team Sales AI is a central science and engineering organization within Amazon Advertising Sales that powers selling motions and account team workflows via state-of-the-art of AI/ML services. Sales AI is investing in a range of sales intelligence models, including the development of advertiser insights, recommendations and Generative AI-powered applications throughout account team workflows.
US, NY, New York
About Sponsored Products and Brands The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities As a Machine Learning Applied Scientist, you will: * Conduct deep data analysis to derive insights to the business, and identify gaps and new opportunities * Develop scalable and effective machine-learning models and optimization strategies to solve business problems * Run regular A/B experiments, gather data, and perform statistical analysis * Work closely with software engineers to deliver end-to-end solutions into production * Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving * Conduct research on new machine-learning modeling and Generative AI solutions to optimize all aspects of Sponsored Products and Brands business About the team The Ad Response Prediction team within Sponsored Products and Brands (SPB) drives personalized shopping experiences for SPB Ads across placements, pages, and devices worldwide. We achieve this through ML and GenAI solutions that include customized shopper response prediction and session-level understanding to optimize every stage of the ad-serving process, from sourcing and bidding to widget discovery and auctions. Our responsibilities include advancing response prediction through model and feature innovations and extending prediction beyond the auction stage to areas such as targeting, sourcing, and bidding.