This image is overlaid with graphics and labels showing an example of instance segmentation as it applies to people eating at a barbecue, there are labels for person, bowl, cup, and knife
Object instance segmentation, a research field embraced by ARA recipient Yong Jae Lee, is the ability of a CV model to not only detect that there are objects in an image, but also to accurately locate and classify each object of interest, such as a person, bowl, cup, or knife.
Courtesy of Yong Jae Lee

How Yong Jae Lee is advancing the cutting edge of computer vision research

University of Wisconsin-Madison associate professor and Amazon Research Award recipient has authored a series of pioneering papers on real-time object instance segmentation.

Making sense of our kaleidoscopic visual world has been a decades-long grand challenge for computer scientists. That’s because there’s so much more to vision than mere seeing. To make the most out of machines, and ultimately have them move usefully and safely among us, they must understand what is happening around them with a superhuman degree of confidence.

The knowledge humans bring to every scene we encounter is what imbues that scene with meaning and enables us to respond appropriately. In the early days of computer vision (CV), artificial intelligence systems could only learn to discern via training on huge numbers of example images painstakingly annotated by humans — a process known as supervised learning.

Yong Jae Lee, associate professor at the University of Wisconsin-Madison, is seen standing outside on a sunny day, smiling into the camera -- there are trees and plants in the background
Yong Jae Lee, associate professor at the University of Wisconsin-Madison, received a 2019 ARA award for his research into real-time object instance segmentation.
Courtesy of Yong Jae Lee

When electrical engineering undergrad Yong Jae Lee first got hooked on the CV challenge, about 15 years ago, supervised learning reigned supreme. Back then, to teach a CV system how to spot a cat, you had to show it thousands of pictures of cats, with a box painstakingly drawn around each feline and labelled “cat”.

In this way, it could learn the constellation of features that makes felines uniquely identifiable. The idea that a CV system could learn to pick out the many important features of the visual world with little or no help from pre-labelled data felt so distant and difficult, even attempting it felt borderline pointless to many in the field.

Computer vision and the natural world
Amazon Machine Learning Research Award recipient utilizes a combination of people and machine learning models to illuminate the planet's incredible biodiversity.

But Lee, now an associate professor at the University of Wisconsin-Madison, felt strongly even back then that the future of CV lay in unsupervised, or weakly supervised learning.

The idea for this form of machine learning (ML) is that a CV model takes in large amounts of largely unlabelled images and works out for itself how to distinguish between many different classes of objects contained within them, from cats, dogs and fleas, to people, cars and trees.

Computer vision at Amazon
Why multimodal identification is a crucial step in automating item identification at Amazon scale.

“Back then, unsupervised learning was not popular, but I had no doubt it was the right problem to work on,” says Lee. “Now, I think almost the entire community believes in this direction. Huge progress is being made.”

This shift towards unsupervised (aka self-supervised) learning was brought about by the deep learning revolution, says Lee. In this paradigm, ML algorithms have been developed that can extract pertinent information from enormous amounts of raw, unlabelled data. This learning has been likened to how babies learn about the world, albeit on digital timescales.

The blistering rate of success of deep learning means the content of Lee’s graduate teaching evolves from one semester to the next.

“The state of the art this month will no longer be so next month,” he says. “There are frequent surprises, and paradigm shifts every few years. It’s a lot to navigate, but an exciting time for students.”

This image is overlaid with graphics and labels showing an example of instance segmentation as it applies to cars and trucks on a road, there are cones and there is a person, also labeled, in the foreground directing traffic
With instance segmentation, the model differentiates between objects of the same class, eg cars or trucks, by clearly segmenting each “instance” of that class of object.
Courtesy of Yong Jae Lee

When he’s not teaching, Lee is pushing the boundaries of both supervised and self-supervised approaches to CV. In 2019 he received an Amazon Machine Learning Research Award (now known as Amazon Research Awards), in part to support a series of pioneering papers on real-time object instance segmentation.

Object instance segmentation goes a lot further than visual object detection: it is the ability of a CV model to not only detect that there are objects somewhere in an image, but also to accurately locate and classify each object of interest — be that a chair, human, or plant — and delineate its visual boundary within the image.

With instance segmentation, not only is every pixel in an image attributed to a class of object, the model also differentiates between two objects of the same class by clearly segmenting each “instance” of that class of object.

The challenge in 2019: although this instance segmentation task could be done to a high standard when applied to individual images, no system could yet hit high-accuracy benchmarks when applied to real-time streaming video (defined as 30 frames per second or above).

Yong Jae Lee at CVPR 2019

It is important for CV systems to comprehend visual scenes at speed because a range of burgeoning technologies depend on such an ability, from driverless cars to autonomous warehouse robots.

Lee, then at the University of California, Davis, and his students Daniel Bolya, Chong Zhou, and Fanyi Xiao, not only developed the first model to attain such accuracy at speed, but also managed achieve it by training their model on just one GPU.

Their supervised system, called YOLACT (You Only Look At CoefficienTs), was lean and mean. It was fast because the researchers had developed a novel way to run aspects of the instance segmentation task in parallel rather than relying on slower, sequential processing. YOLACT won the Most Innovative Award at the COCO Object Detection Challenge at the International Conference on Computer Vision in 2019.

Since then, Lee’s team has gone on to markedly improve the efficiency and performance of the system, and the latest version of YOLACT called YolactEdge (built with students Haotian Liu, Rafael Rivera-Soto, and Fanyi Xiao) can be carried in a device no bigger than your hand. And by making the YOLACT code available on GitHub, Lee has put the system into many people’s hands.

YOLACT: Real-Time Instance Segmentation [ICCV Trailer]

“It’s had a big impact. I know there are a lot of people using YOLACT, and at least one start-up,” says Lee. “This is not some intellectual exercise. We’re creating systems with real-world value. For me, that’s a tremendously exciting feeling.”

In another branch of Lee’s work, also supported by his Amazon award, he pioneers new approaches to ML-based image generation. One example of another research first is MixNMatch, a minimal-supervision model that, when supplied with many real images, teaches itself to differentiate between a variety of important image attributes. By learning to distinguish between an object’s shape, pose, texture/colour and background, the system can employ fine-tuned control to generate new images with any desired combination of attributes.

mixnmatch.png
MixNMatch disentangles and encodes four factors from real images — object pose, shape, texture and background — and combines them to generate new images. Each image in the row of images is a combination of the attributes taken from the four images above it.

Lee continues to build on such work. This year he and his current and former students (Yang Xue, Yuheng Li, and Krishna Kumar Singh) unveiled GIRAFFE HD, a high-resolution generative model that is 3D aware.

This means it can, among other things, coherently rotate, move and scale foreground objects in a scene while independently generating the appropriate background. It is a design tool of enormous power with a near human-like grasp of how an image can be realistically, and seamlessly, transformed.

“As a user, you can tune different ‘knobs’ to change the generated image in highly controllable ways, such as the pose of objects and even the [virtual] camera elevation,” says Lee.

The depth of visual understanding required by such models is too big to depend on supervised learning, he adds.

Mitigating bias
Eliminating the need for annotation makes bias testing much more practical.

“If we want to create systems that can truly absorb all of the visual information that, say, a human will absorb in their lifetime, it's just not going to be feasible for us to curate that kind of dataset,” says Lee.

Nor is it feasible to develop such technology without significant computational resources, which is why Lee’s Amazon award included credits for Amazon Web Services.

“What was particularly beneficial to our lab was Amazon’s EC2 [Elastic Compute Cloud]. At crunch times, when we needed to run lots of different experiments, we could do that in parallel. The scalability and availability of machines on EC2 has been tremendously helpful for our research.”

While Lee is clearly energized by many aspects of vision research, he sees one looming downside: the massive influx of AI-generated art being published online.

“The state of the art now is to learn directly from internet data,” he says. “If that data becomes populated with lots of ML outputs, you’re not actually learning from so-called true knowledge, but instead learning from ‘fake’ information. It isn’t clear how this will affect the training of future models.”

But he remains optimistic about the rate of progress. The semantic understanding already being demonstrated by image-generation systems is surprising, he says.

“Take Dalle-2’s horse-rising astronaut. This kind of semantic concept doesn't really exist in the real world, right, but these systems can construct plausible images of exactly that.”

The takeaway lesson from this is that the power of data is hard to deny, says Lee. Even if the data is ‘noisy’, having enormous amounts of it allows ML models to develop a very deep understanding of the visual world, resulting in creative combinations of semantic concepts.

“Even for somebody working in this field, I still find it fascinating.”

What advice does Lee have for students looking to branch into his dynamic field?

“There is so much activity in this machine learning space, what's really important is to find the topics you're really passionate about, and get some hands-on experience,” says Lee. “Don't just read a paper and then presume you know what you need to know. The best way to learn is to download some cutting-edge open-source code and really play around with it. Have some fun!”

Research areas

Related content

IN, HR, Gurugram
Building large-scale forecasting and optimization systems that power Amazon’s global transportation network and directly impact customer experience and cost. Key job responsibilities 1. Guide model and system design across a range of techniques, including tree-based models, deep learning (LSTMs, transformers), LLMs, and reinforcement learning. 2. Ensure models are production-ready, scalable, and robust through close partnership with stakeholders. 3. Partner with Product, Operations, and Engineering leaders to enable proactive decision-making and corrective actions. 4 Own end-to-end business metrics, directly influencing customer experience, cost optimization, and network reliability. 5. Help contribute to the broader ML community through publications, conference submissions, and internal knowledge sharing.
US, WA, Seattle
Estimating the demand response of a pricing decision is genuinely hard. The causal effects are delayed, noisy, and confounded by factors that standard experiment analysis wasn't designed to handle. Most pricing teams default to heuristics not because they don't care about customer responses, but because measuring them rigorously is an unsolved problem. P2OS is building the science to solve it. We're hiring an Economist to own that work — defining how we estimate digital demand response in a pricing context, building the identification strategies that make those estimates credible, and translating outputs into something pricing teams can use to make better decisions. The role sits at the intersection of econometric methodology and production-quality analysis, and requires someone who can operate independently in both. As science lead, you'll own the digital pricing methodology domain, and be the internal authority on causal inference for pricing across P2OS and partner teams. Key job responsibilities * Own the end-to-end digital pricing methodology for pricing — identification strategy, modeling choices, validation approach, and business use cases — and drive adoption across pricing contexts * Deliver high-stakes analyses connecting digital pricing estimates to a concrete pricing decision and strategy change at VP+ level * Apply advanced causal methods to live pricing problems; document approaches so the team can build on and extend them. * Provide causal inference guidance on pricing experiment questions as they arise — being the methodology resource when experiments generate relevant questions * Serve as cross-team economic advisor to Digital Finance, Customer Behavior, and Demand Science on assumptions and causal identification * Actively mentor junior scientists, earn trust of cross-functional tech and product partners. A day in the life In a typical day, you'll move between methodology work and stakeholder-facing analysis. - On the science side, that means reviewing identification assumptions with the Causal AS, validating estimation choices for the LTV framework, and documenting methodology decisions in ways that non-economists can act on. - On the applied side, you'll be in rooms with Finance, Pricing PMs, and other science teams: aligning on LTV definitions, resolving disagreements between competing metrics, and translating causal findings into recommendations that land in strategy reviews. - As tech lead, you need to work to develop the economists and scientists on your scrum: structured reviews, identification strategy feedback, and raising the quality of analyses before they reach stakeholders. The mix shifts, but the through-line is to progress the LTV methodology from open questions to shipped frameworks, and making sure the team's causal work is rigorous enough to hold up when it counts. About the team P2Optimization Science (P2OS) is responsible for the ML models and analytical frameworks that drive pricing decisions at scale. The team spans demand lift modeling, pricing error detection, customer lifetime value, and experimentation. Our small team of specialized applied scientists and economists works closely alongside engineers, and pricing product managers.
US, WA, Seattle
We’re working to improve shopping on Amazon using the conversational capabilities of large language models, and are searching for pioneers who are passionate about technology, innovation, and customer experience, and are ready to make a lasting impact on the industry. You'll be working with talented scientists, engineers, and technical program managers (TPM) to innovate on behalf of our customers. If you're fired up about being part of a dynamic, driven team, then this is your moment to join us on this exciting journey!
US, MA, Boston
Are you interested in how to build AI reasoning systems that give provably correct answers? Are you excited by science at the interface of classical AI reasoning and Large Language Models (LLMs)? Would you like to apply your technology to serve operations customers better? Amazon Robotics is looking for a talented Applied Scientist in Neurosymbolic AI. You will innovate on combining language models (LMs) with classical AI reasoning. You will work with a team of scientists and engineers to achieve this. You will publish your results in papers at leading venues in AI. You will be part of a larger team and have the opportunity to work on problems such as: using LMs to generate plans, using AI reasoning to verify plan correctness, learning efficient reasoning strategies, self-improving models. You will work on basic science and on business problems in robotics, automation and fulfillment across our operations. Key job responsibilities In this role you will: • Work closely with other scientists and engineers, and be part of Amazon’s diverse global science community. • Publish your research in top-tier academic venues and hone your presentation skills. • Be inspired by challenges and opportunities to invent new techniques in your area(s) of expertise. A day in the life You'll meet regularly with your technical lead and your team on your ideas, get guidance and feedback, work together on architectures and algorithms, author papers, build AI systems, all with the aim of delivering results for your operations customers. You'll work closely with other scientists to review your plans and results. You'll meet with engineers to implement your ideas at scale. About the team The Veritas team is a science team working at the boundary between language models and classical AI reasoning. We work across on customer problems in fulfillment, automation and robotics. We focus on high quality research science informed by practical problems.
US, WA, Seattle
Economists in this role partner with business stakeholders to distill complex problems into testable economic questions and generate actionable insights. They collaborate with engineers and scientists to estimate models on large-scale data, design pilots, measure impact, and scale successful prototypes into improved policies and programs. They leverage AI tools to scale economic study for broader business impact. They communicate findings to business leaders, incorporate feedback, and deliver customer-centric solutions at scale.
CA, BC, Vancouver
The Alexa Daily Essentials team delivers experiences critical to how customers interact with Alexa as part of daily life. Alexa users engage with our products across experiences connected to Timers, Alarms, Calendars, Food, and News. Our experiences include critical time saving techniques, ad-supported news audio and video, and in-depth kitchen guidance aimed at serving the needs of the family from sunset to sundown. As a Data Scientist on our team, you'll work with complex data, develop statistical methodologies, and provide critical product insights that shape how we build and optimize our solutions. You will work closely with your Analytics and Applied Science teammates. You will build frameworks and mechanisms to scale data solutions across our organization. If you are passionate about redefining how AI can improves everyone's daily life, we’d love to hear from you. Key job responsibilities Problem-Solving - Analyze complex data to identify patterns, inform product decisions, and understand root causes of anomalies. - Develop analysis and modeling approaches to drive product and engineering actions to identify patterns, insights, and understand root causes of anomalies. Your solutions directly improve the customer experience. - Independently work with product partners to identify problems and opportunities. Apply a range of data science techniques and tools to solve these problems. Use data driven insights to inform product development. Work with cross-disciplinary teams to mechanize your solution into scalable and automated frameworks. Data Infrastructure - Build data pipelines, and identify novel data sources to leverage in analytical work - both from within Alexa and from cross Amazon - Acquire data by building the necessary SQL / ETL queries Communication - Excel at communicating complex ideas to technical and non-technical audiences. - Build relationships with stakeholders and counterparts. Work with stakeholders to translate causal insights into actionable recommendations - Force multiply the work of the team with data visualizations, presentations, and/or dashboards to drive awareness and adoption of data assets and product insights - Collaborate with cross-functional teams. Mentor teammates to foster a culture of continuous learning and development
US, NY, New York
The Ads Measurement Science team in the Measurement, Ad Tech, and Data Science (MADS) team of Amazon Ads serves a centralized role developing solutions for a multitude of performance measurement products. We create solutions which measure the comprehensive impact of advertiser's ad spend, including sales impacts both online and offline and across timescales, and provide actionable insights that enable our advertisers to optimize their media portfolios. We also own the science solutions for AI tools that unlock new insights and automate high-effort customer workflows, such as custom query and report generation based on natural language user requests. We leverage a host of scientific technologies to accomplish this mission, including Generative AI, classical ML, Causal Inference, Natural Language Processing, and Computer Vision. As a Senior Applied Scientist on the team, you will be at the forefront of innovation, developing measurement solutions end-to-end from inception to production. You will set the technical vision and innovate on behalf of our customers. You will propose, design, analyze, and productionize models to provide novel measurement insights to our customers. You will partner with engineering to deploy these solutions into production. You will work with key stakeholders from various business teams to enable advertisers to act upon those metrics. Key job responsibilities * Lead the development of ad measurement models and solutions that address the full spectrum of an advertiser's investment, focusing on scalable and efficient methodologies. * Collaborate closely with cross-functional teams including engineering, product management, and business teams to define and implement measurement solutions. * Use state-of-the-art scientific technologies including Generative AI, Classical Machine Learning, Causal Inference, Natural Language Processing, and Computer Vision to develop state of the art models that measure the impact of ad spend across multiple platforms and timescales. * Drive experimentation and the continuous improvement of ML models through iterative development, testing, and optimization. * Translate complex scientific challenges into clear and impactful solutions for business stakeholders. * Mentor and guide junior scientists, fostering a collaborative and high-performing team culture. * Foster collaborations between scientists to move faster, with broader impact. * Regularly engage with the broader scientific community with presentations, publications, and patents. A day in the life You will solve real-world problems by getting and analyzing large amounts of data, generate business insights and opportunities, design simulations and experiments, and develop statistical and ML models. The team is driven by business needs, which requires collaboration with other Scientists, Engineers, and Product Managers across the advertising organization. You will prepare written and verbal presentations to share insights to audiences of varying levels of technical sophistication. Team video https://advertising.amazon.com/help/G4LNN5YWHP6SM9TJ About the team We are a team of scientists across Applied, Research, Data Science and Economist disciplines. You will work with colleagues with deep expertise in ML, NLP, CV, Gen AI, and Causal Inference with a diverse range of backgrounds. We partner closely with top-notch engineers, product managers, sales leaders, and other scientists with expertise in the ads industry and on building scalable modeling and software solutions.
US, NY, New York
The Ads Measurement Science team in the Measurement, Ad Tech, and Data Science (MADS) team of Amazon Ads serves a centralized role developing solutions for a multitude of performance measurement products. We create solutions which measure the comprehensive impact of advertiser's ad spend, including sales impacts both online and offline and across timescales, and provide actionable insights that enable our advertisers to optimize their media portfolios. We also own the science solutions for AI tools that unlock new insights and automate high-effort customer workflows, such as custom query and report generation based on natural language user requests. We leverage a host of scientific technologies to accomplish this mission, including Generative AI, classical ML, Causal Inference, Natural Language Processing, and Computer Vision. As an Applied Scientist on the team, you will lead measurement solutions end-to-end from inception to production. You will propose, design, analyze, and productionize models to provide novel measurement insights to our customers. Key job responsibilities Leverage deep expertise in one or more scientific disciplines to invent solutions to ambiguous ads measurement problems Disambiguate problems to propose clear evaluation frameworks and success criteria Work autonomously and write high quality technical documents Implement a significant portion of critical-path code, and partner with engineers to directly carry solutions into production Partner closely with other scientists to deliver large, multi-faceted technical projects Share and publish works with the broader scientific community through meetings and conferences Communicate clearly to both technical and non-technical audiences Contribute new ideas that shape the direction of the team's work Mentor more junior scientists and participate in the hiring process About the team We are a team of scientists across Applied, Research, Data Science and Economist disciplines. You will work with colleagues with deep expertise in ML, NLP, CV, Gen AI, and Causal Inference with a diverse range of backgrounds. We partner closely with top-notch engineers, product managers, sales leaders, and other scientists with expertise in the ads industry and on building scalable modeling and software solutions.
US, WA, Seattle
Are you interested in shaping the future of Advertising and B2B Sales? We are a growing team with an exciting AI-first charter and need your passion, innovative thinking, and creativity to help take our products to new heights. Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products are strategically important to our businesses driving long term growth. We break fresh ground in product and technical innovations every day! Within the Advertising Sales organization, we are building a central AI/ML team and are seeking top Applied Science talent to help us build new, science-backed services that drive success for our customers. Our goal is to transform the way account teams operate by creating actionable insights and recommendations they can share with their advertising accounts, and ingesting Generative AI throughout their end-to-end workflows to improve their work efficiency. As an Applied Scientist on the team, you will bring deep expertise in modeling dynamic systems using statistical methods and deep learning, and in optimizing those systems using reinforcement learning and operations research. You have the scientific and technical skills to build and refine models that can be implemented in production, and you leverage natural language processing and generative AI to enhance their explainability. You will chart new courses with our ad sales support technologies, and you have the communication skills necessary to explain complex technical approaches to a variety of stakeholders and customers. You will be part of a team of fellow scientists and engineers taking iterative approaches to tackle big, long-term problems. You are fluently able to leverage the latest generative AI systems and services to accelerate and improve your work while maintaining high quality in your outputs. Key job responsibilities Scientific Modeling - Conceptualize and lead state-of-the-art research on new Machine Learning and Generative Artificial Intelligence solutions to optimize all aspects of the Ad Sales business - Lead the technical approach for the design and implementation of successful models and algorithms in support of expert cross-functional teams delivering on demanding projects - Run regular A/B experiments, gather data, and perform statistical analysis - Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving - Publish scientific findings in reports and papers that can be shared internally and externally Product Development Support - Partner with software engineering and product management teams to support product and service development, define success metrics and measurement approaches, and help drive adoption of innovative new features for our services. - Lead requirements gathering sessions with product teams and business stakeholders - Maintain scientific documentation and knowledge for product initiatives Collaboration & Communication - Work closely with software engineers to deliver end-to-end solutions into production - Translate complex scientific findings into actionable business recommendations for stakeholders and senior management - Provide clear, compelling reports and presentations on a regular basis with respect to your models and services - Communicate with internal teams to showcase results and identify best practices. About the team Sales AI is a central science and engineering organization within Amazon Advertising Sales that powers selling motions and account team workflows via state-of-the-art of AI/ML services. Sales AI is investing in a range of sales intelligence models, including the development of advertiser insights, recommendations and Generative AI-powered applications throughout account team workflows.
US, NY, New York
About Sponsored Products and Brands The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities As a Machine Learning Applied Scientist, you will: * Conduct deep data analysis to derive insights to the business, and identify gaps and new opportunities * Develop scalable and effective machine-learning models and optimization strategies to solve business problems * Run regular A/B experiments, gather data, and perform statistical analysis * Work closely with software engineers to deliver end-to-end solutions into production * Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving * Conduct research on new machine-learning modeling and Generative AI solutions to optimize all aspects of Sponsored Products and Brands business About the team The Ad Response Prediction team within Sponsored Products and Brands (SPB) drives personalized shopping experiences for SPB Ads across placements, pages, and devices worldwide. We achieve this through ML and GenAI solutions that include customized shopper response prediction and session-level understanding to optimize every stage of the ad-serving process, from sourcing and bidding to widget discovery and auctions. Our responsibilities include advancing response prediction through model and feature innovations and extending prediction beyond the auction stage to areas such as targeting, sourcing, and bidding.