WACV: Transformers for video and contrastive learning

Amazon’s Joe Tighe on the major trends he sees in the field of computer vision.

Joe Tighe, senior manager for computer vision at Amazon Web Services, is a coauthor on two papers being presented at this year’s Winter Conference on Applications of Computer Vision (WACV), and as he prepares to attend the conference, he sees two major trends in the field of computer vision.

“One is Transformers and what they can do, and the other is self-supervised or unsupervised learning and how we can apply that,” Tighe says.

Joe-Brandenburg.cropped.png
Joe Tighe, senior manager for computer vision at Amazon Web Services.

The Transformer is a neural-network architecture that uses attention mechanisms to improve performance on machine learning tasks. When processing part of a stream of input data, the Transformer attends to data from other parts of the stream, which influences its handling of the data at hand. Transformers have enabled state-of-the-art performance on natural-language-processing tasks because of their ability to model long-range correlations — recognizing, for instance, that the name at the start of a sentence might be the referent of a pronoun at the sentence’s end.

In visual data, on the other hand, locality tends to matter more: usually, the value of a pixel is more strongly correlated with those of the pixels around it than with pixels that are farther away. Computer vision has traditionally relied on convolutional neural networks (CNNs), which step through an image applying the same set of filters — or kernels — to each patch of an image. That way, the CNN can find the patterns it’s looking for — say, visual characteristics of dog ears — wherever in the image they occur.

“We've been successful in basically achieving the same accuracy as convolutional networks with these Transformers,” Tighe says. “And we maintain that locality constraint by, for instance, feeding in patches of images, because with a patch, you have to be local. Or we start out with a CNN and then feed mid-level features from the CNN into the Transformer, and then you let the Transformer go and relate any patch to any other patch.

“But I don't think what Transformers are going to bring to our field is higher accuracy for just embedding images. What they are incredibly good at — and we’re already seeing strong results — is processing structured data.”

Action recognition.small.png
One of the WACV papers on which Tighe is a coauthor describes a machine learning model that uses attention mechanisms to determine which frames of a video are most relevant to the task of action recognition. At left are video clips, at right heat maps that indicate where the model is attending. Where action is uniform, so is the model's attention (top). In other cases, the model attends only to the most informative parts of the clip (red boxes, center and bottom). From "NUTA: Non-uniform temporal aggregation for action recognition".

For instance, Tighe explains, Transformers can more naturally infer object permanence — determining that a collection of pixels in one frame of video designate the same object as a different collection of pixels in a different frame.

This is crucial to a number of video applications. For instance, determining the semantic content of a film or TV show requires recognizing the same characters across different shots. Similarly, Amazon Go — the Amazon service that enables checkout-free shopping in physical stores — needs to recognize that the same customer who picked up canned peaches on aisle three also picked up raisin bran on aisle five.

“To understand a movie, we can't just send in frames,” Tighe says. “One of the things my group is doing — as well as a lot of different groups — is using Transformers to take in audio information, take in text, like subtitles, and take in the visual information, the movie content, into one framework. Because what you see is only half of it. What you hear is as, if not more, important for understanding what's going on in these movies. I see Transformers as a powerful tool to finally not have ad hoc ways to combine audio, text, and video together.”

Contrastive learning

On the topic of unsupervised and self-supervised learning, Tighe says, the most interesting recent development has been the exploration of contrastive learning. With contrastive learning, a neural network is fed pairs of inputs, some from the same class and some from different classes, and it learns to produce embeddings — vector representations — that cluster instances of the same class together and separate instances of different classes. The trick is to do this with unlabeled data.

“If you take an image, and then you augment it, you change its color, you take a really aggressive crop, you add a bunch of noise, then you have two examples,” Tighe explains. “You put those both through the network and you say, These two things are the same thing. You can be very aggressive with your augmentations. So when you get, say, a crop of a dog's head and a crop of a dog's tail, you're telling the network these are semantically the same object. And so it needs to learn high-level semantics of dog parts.

“But you also need to push them apart from something else. It’s easy to find examples that are far away already, but that doesn’t help the network learn. What we really need is to find the closest example and push away from that. So I think one of the key innovations here is that you have this large bank of image embeddings that you should push against. The network is going to pick out the really hard examples, the ones that it naturally is embedding very close together. It's going to try and push those apart, and that's how this embedding is learned very well.

“Then at the end, when you're going to test how well it does, you just train a single linear layer with all your labeled data. The idea is, if this works, we should be able to throw the world of images at one of these systems, train the ultimate embedding that can describe the entire world, and then, with our specific task in mind, just with a little bit of data, train that last layer and have very high performance.”

Action recognition

In his own papers at WACV, Tighe and his colleagues are exploring both attention mechanisms and semi-supervised learning — although not exactly Transformers and contrastive learning.

“One WACV paper is looking at how we use the Transformer mechanism of self-attention to aggregate temporal information,” he explains. “It's actually a CNN, but then we use that self-attention mechanism to aggregate information across the whole video. So we get the ability to share information globally inside this network as well.

“The other one is looking at, if you have a dictionary of actions, how can you predict the different actions that are occurring by looking at a bunch of events? One of the datasets we look at is gymnastics. So if we look at the floor plan for a gymnastics event, and you have a number of examples of that, we predict the fine-grain actions like a flip or turnover that happened without supervision of those fine-grain actions.”

As for what the future may hold, “what's really missing from video research is around how you model the temporal dimension,” Tighe says. “And I'm not claiming to know what that means yet. But it's inherently a different signal; it can't just be treated like another space dimension.”

Research areas

Related content

US, WA, Seattle
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through state-of-the-art generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond! Key job responsibilities This role will redesign how ads create personalized, relevant shopping experiences with customer value at the forefront. Key responsibilities include: - Design and develop solutions using GenAI, deep learning, multi-objective optimization and/or reinforcement learning to transform ad retrieval, auctions, whole-page relevance, and shopping experiences. - Partner with scientists, engineers, and product managers to build scalable, production-ready science solutions. - Apply industry advances in GenAI, Large Language Models (LLMs), and related fields to create innovative prototypes and concepts. - Improve the team's scientific and technical capabilities by implementing algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor junior scientists and engineers to build a high-performing, collaborative team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value.
US, CA, Palo Alto
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through state-of-the-art generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond! Key job responsibilities This role will be pivotal in redesigning how ads contribute to a personalized, relevant, and inspirational shopping experience, with the customer value proposition at the forefront. Key responsibilities include, but are not limited to: - Contribute to the design and development of GenAI, deep learning, multi-objective optimization and/or reinforcement learning empowered solutions to transform ad retrieval, auctions, whole-page relevance, and/or bespoke shopping experiences. - Collaborate cross-functionally with other scientists, engineers, and product managers to bring scalable, production-ready science solutions to life. - Stay abreast of industry trends in GenAI, LLMs, and related disciplines, bringing fresh and innovative concepts, ideas, and prototypes to the organization. - Contribute to the enhancement of team’s scientific and technical rigor by identifying and implementing best-in-class algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor and grow junior scientists and engineers, cultivating a high-performing, collaborative, and intellectually curious team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value.
US, CA, Sunnyvale
Industrial Robotics Group is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine innovative AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. We leverage advanced robotics, machine learning, and artificial intelligence to solve complex operational challenges at unprecedented scale. Our fleet of robots operates across hundreds of facilities worldwide, working in sophisticated coordination to fulfill our mission of customer excellence. We are pioneering the development of robotics foundation models that: - Enable unprecedented generalization across diverse tasks - Integrate multi-modal learning capabilities (visual, tactile, linguistic) - Accelerate skill acquisition through demonstration learning - Enhance robotic perception and environmental understanding - Streamline development processes through reusable capabilities The ideal candidate will contribute to research that bridges the gap between theoretical advancement and practical implementation in robotics. You will be part of a team that's revolutionizing how robots learn, adapt, and interact with their environment. Join us in building the next generation of intelligent robotics systems that will transform the future of automation and human-robot collaboration. As an Applied Scientist, you will develop and improve machine learning systems that help robots perceive, reason, and act in real-world environments. You will leverage state-of-the-art models (open source and internal research), evaluate them on representative tasks, and adapt/optimize them to meet robustness, safety, and performance needs. You will invent new algorithms where gaps exist. You’ll collaborate closely with research, controls, hardware, and product-facing teams, and your outputs will be used by downstream teams to further customize and deploy on specific robot embodiments. Key job responsibilities As an Applied Scientist in the Foundations Model team, you will: - Leverage state-of-the-art models for targeted tasks, environments, and robot embodiments through fine-tuning and optimization. - Execute rapid, rigorous experimentation with reproducible results and solid engineering practices, closing the gap between sim and real environments. - Build and run capability evaluations/benchmarks to clearly profile performance, generalization, and failure modes. - Contribute to the data and training workflow: collection/curation, dataset quality/provenance, and repeatable training recipes. - Write clean, maintainable, well commented and documented code, contribute to training infrastructure, create tools for model evaluation and testing, and implement necessary APIs - Stay current with latest developments in foundation models and robotics, assist in literature reviews and research documentation, prepare technical reports and presentations, and contribute to research discussions and brainstorming sessions. - Work closely with senior scientists, engineers, and leaders across multiple teams, participate in knowledge sharing, support integration efforts with robotics hardware teams, and help document best practices and methodologies.
IN, KA, Bengaluru
Alexa+ is the world’s best Generative AI powered personal assistant / agent for consumers. We are seeking an experienced Applied Science Manager to build and lead a new team of scientists in India dedicated to Alexa Conversational Ads and Personalization. As the leader of this team, you will shape both the scientific roadmap and the product strategy, working closely with global product stakeholders to ensure your team is delivering high-impact, scalable solutions. Key job responsibilities - Hire, develop, and mentor a high-performing team of applied scientists. - Partner with product management and engineering leadership to define the mid-to-long-term scientific roadmap for conversational ads and personalization. - Manage the execution of complex ML projects, ensuring rigorous experimental design, high modeling standards, and on-time delivery. - Bridge the gap between science, engineering, and product, translating business metrics into scientific goals and vice versa. - Establish best practices for ML lifecycle management, code quality, and technical documentation within the team.
IN, KA, Bengaluru
Alexa+ is the world’s best Generative AI powered personal assistant / agent for consumers. We are looking for a Senior Applied Scientist to provide technical leadership for our Alexa Conversational Ads and Personalization initiatives. You will be responsible for tackling our most ambiguous scientific challenges, setting the technical architecture for new ML systems, and pushing the boundaries of what is possible in voice-based advertising. Key job responsibilities - Define the scientific vision and lead the technical execution for complex, multi-quarter ML projects in conversational ads and personalization. - Architect end-to-end machine learning systems that operate at Alexa's massive scale. - Mentor and guide junior scientists on modeling techniques, experimental design, and best practices. - Partner closely with product and engineering stakeholders to translate ambiguous business requirements into rigorous scientific problem statements. - Contribute to the broader scientific community through internal technical papers and external publications.
IN, KA, Bengaluru
Alexa+ is the world’s best Generative AI powered personal assistant / agent for consumers. We are seeking an Applied Scientist to join our newly expanding team in India focused on Alexa Conversational Ads and Personalization. In this role, you will build machine learning models that seamlessly and naturally integrate relevant advertising into the Alexa experience while deeply personalizing user interactions. You will work closely with other scientists, engineers, and product managers to take models from conception to production. Key job responsibilities - Design, develop, and evaluate innovative machine learning and deep learning models for natural language processing (NLP), recommendation systems, and personalization. - Conduct hands-on data analysis and build scalable ML pipelines. - Design and run A/B experiments to measure the impact of new models on customer experience and ad performance. - Collaborate with software development engineers to deploy models into high-scale, real-time production environments.
US, CA, San Francisco
The Amazon Center for Quantum Computing (CQC) is a multi-disciplinary team of scientists, engineers, and technicians, all working to innovate in quantum computing for the benefit of our customers. We are looking to hire an Applied Scientist to design and model novel superconducting quantum devices (including qubits), readout and control schemes, and advanced quantum processors. The ideal candidate will have a track record of original scientific contributions, strong engineering principles, and/or software development experience. Resourcefulness, as well as strong organizational and communication skills, is essential. About the team About the team The Amazon Center for Quantum Computing (CQC) is a multi-disciplinary team of scientists, engineers, and technicians, on a mission to develop a fault-tolerant quantum computer. Inclusive Team Culture Here at Amazon, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon conferences, inspire us to never stop embracing our uniqueness. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Export Control Requirement Due to applicable export control laws and regulations, candidates must be either a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum, or be able to obtain a US export license. If you are unsure if you meet these requirements, please apply and Amazon will review your application for eligibility. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be either a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum, or be able to obtain a U.S export license. If you are unsure if you meet these requirements, please apply and Amazon will review your application for eligibility.
US, CA, Sunnyvale
Amazon Industrial Robotics Group is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine innovative AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. We leverage advanced robotics, machine learning, and artificial intelligence to solve complex operational challenges at unprecedented scale. Our fleet of robots operates across hundreds of facilities worldwide, working in sophisticated coordination to fulfill our mission of customer excellence. We are pioneering the development of robotics foundation models that: - Enable unprecedented generalization across diverse tasks - Integrate multi-modal learning capabilities (visual, tactile, linguistic) - Accelerate skill acquisition through demonstration learning - Enhance robotic perception and environmental understanding - Streamline development processes through reusable capabilities The ideal candidate will contribute to research that bridges the gap between theoretical advancement and practical implementation in robotics. You will be part of a team that's revolutionizing how robots learn, adapt, and interact with their environment. Join us in building the next generation of intelligent robotics systems that will transform the future of automation and human-robot collaboration. As a Senior Applied Scientist, you will lead the development of machine learning systems that help robots perceive, reason, and act in real-world environments. You will set technical direction for adapting and advancing state-of-the-art models (open source and internal research) into robust, safe, and high-performing “robot brain” capabilities for our target tasks, environments, and robot embodiments. You will drive rigorous capability profiling and experimentation, lead targeted innovation where gaps exist, and partner across research, controls, hardware, and product teams to ensure outputs can be further customized and deployed on specific robots. Key job responsibilities - Lead technical initiatives for foundation-model capabilities (e.g., visuomotor / VLA / video-action worldmodel-action policies), from problem definition through validated model deliverables. - Own model readiness for our embodiment class: drive adaptation, fine-tuning, and optimization (latency/throughput/robustness), and define success criteria that downstream teams can build on. - Establish and evolve capability evaluation: define benchmark strategy, metrics, and profiling methodology to quantify performance, generalization, and failure modes; ensure evaluations drive clear roadmap decisions. - Drive the data + training strategy needed to close key capability gaps, including data requirements, collection/curation standards, dataset quality/provenance, and repeatable training recipes (sim + real). - Invent and validate new methods when leveraging SOTA is insufficient—new training schemes, model components, supervision signals, or sim↔real techniques—backed by strong empirical evidence. - Influence cross-team technical decisions by collaborating with controls/WBC, hardware, and product teams on interfaces, constraints, and integration plans; communicate results via design docs and technical reviews. - Mentor and raise the bar: guide junior scientists/engineers, set best practices for experimentation and code quality, and drive a culture of rigor and reproducibility.
US, CA, Sunnyvale
Amazon Industrial Robotics Group is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine innovative AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. We leverage advanced robotics, machine learning, and artificial intelligence to solve complex operational challenges at unprecedented scale. Our fleet of robots operates across hundreds of facilities worldwide, working in sophisticated coordination to fulfill our mission of customer excellence. We are pioneering the development of robotics foundation models that: - Enable unprecedented generalization across diverse tasks - Integrate multi-modal learning capabilities (visual, tactile, linguistic) - Accelerate skill acquisition through demonstration learning - Enhance robotic perception and environmental understanding - Streamline development processes through reusable capabilities The ideal candidate will contribute to research that bridges the gap between theoretical advancement and practical implementation in robotics. You will be part of a team that's revolutionizing how robots learn, adapt, and interact with their environment. Join us in building the next generation of intelligent robotics systems that will transform the future of automation and human-robot collaboration. As a Senior Applied Scientist, you will lead the development of machine learning systems that help robots perceive, reason, and act in real-world environments. You will set technical direction for adapting and advancing state-of-the-art models (open source and internal research) into robust, safe, and high-performing “robot brain” capabilities for our target tasks, environments, and robot embodiments. You will drive rigorous capability profiling and experimentation, lead targeted innovation where gaps exist, and partner across research, controls, hardware, and product teams to ensure outputs can be further customized and deployed on specific robots. Key job responsibilities - Lead technical initiatives for foundation-model capabilities (e.g., visuomotor / VLA / video-action worldmodel-action policies), from problem definition through validated model deliverables. - Own model readiness for our embodiment class: drive adaptation, fine-tuning, and optimization (latency/throughput/robustness), and define success criteria that downstream teams can build on. - Establish and evolve capability evaluation: define benchmark strategy, metrics, and profiling methodology to quantify performance, generalization, and failure modes; ensure evaluations drive clear roadmap decisions. - Drive the data + training strategy needed to close key capability gaps, including data requirements, collection/curation standards, dataset quality/provenance, and repeatable training recipes (sim + real). - Invent and validate new methods when leveraging SOTA is insufficient—new training schemes, model components, supervision signals, or sim↔real techniques—backed by strong empirical evidence. - Influence cross-team technical decisions by collaborating with controls/WBC, hardware, and product teams on interfaces, constraints, and integration plans; communicate results via design docs and technical reviews. - Mentor and raise the bar: guide junior scientists/engineers, set best practices for experimentation and code quality, and drive a culture of rigor and reproducibility.
US, WA, Seattle
We are looking for a passionate Applied Scientist to help pioneer the next generation of agentic AI applications for Amazon advertisers. In this role, you will design agentic architectures, develop tools and datasets, and contribute to building systems that can reason, plan, and act autonomously across complex advertiser workflows. You will work at the forefront of applied AI, developing methods for fine-tuning, reinforcement learning, and preference optimization, while helping create evaluation frameworks that ensure safety, reliability, and trust at scale. You will work backwards from the needs of advertisers—delivering customer-facing products that directly help them create, optimize, and grow their campaigns. Beyond building models, you will advance the agent ecosystem by experimenting with and applying core primitives such as tool orchestration, multi-step reasoning, and adaptive preference-driven behavior. This role requires working independently on ambiguous technical problems, collaborating closely with scientists, engineers, and product managers to bring innovative solutions into production. Key job responsibilities - Design and build agents to guide advertisers in conversational and non-conversational experience. - Design and implement advanced model and agent optimization techniques, including supervised fine-tuning, instruction tuning and preference optimization (e.g., DPO/IPO). - Curate datasets and tools for MCP. - Build evaluation pipelines for agent workflows, including automated benchmarks, multi-step reasoning tests, and safety guardrails. - Develop agentic architectures (e.g., CoT, ToT, ReAct) that integrate planning, tool use, and long-horizon reasoning. - Prototype and iterate on multi-agent orchestration frameworks and workflows. - Collaborate with peers across engineering and product to bring scientific innovations into production. - Stay current with the latest research in LLMs, RL, and agent-based AI, and translate findings into practical applications. About the team The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through the latest generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. The Campaign Strategies team within Sponsored Products and Brands is focused on guiding and supporting 1.6MM advertisers to meet their advertising needs of creating and managing ad campaigns. At this scale, the complexity of diverse advertiser goals, campaign types, and market dynamics creates both a massive technical challenge and a transformative opportunity: even small improvements in guidance systems can have outsized impact on advertiser success and Amazon’s retail ecosystem. Our vision is to build a highly personalized, context-aware agentic advertiser guidance system that leverages LLMs together with tools such as auction simulations, ML models, and optimization algorithms. This agentic framework, will operate across both chat and non-chat experiences in the ad console, scaling to natural language queries as well as proactively delivering guidance based on deep understanding of the advertiser. To execute this vision, we collaborate closely with stakeholders across Ad Console, Sales, and Marketing to identify opportunities—from high-level product guidance down to granular keyword recommendations—and deliver them through a tailored, personalized experience. Our work is grounded in state-of-the-art agent architectures, tool integration, reasoning frameworks, and model customization approaches (including tuning, MCP, and preference optimization), ensuring our systems are both scalable and adaptive.