Tools for generating synthetic data helped bootstrap Alexa’s new-language releases

In the past few weeks, Amazon announced versions of Alexa in three new languages: Hindi, U.S. Spanish, and Brazilian Portuguese.

Like all new-language launches, these addressed the problem of how to bootstrap the machine learning models that interpret customer requests, without the ability to learn from customer interactions. At a high level, the solution is to use synthetic data. These three locales were the first to benefit from two new in-house tools, developed by the Alexa AI team, that produce higher-quality synthetic data more efficiently.

Each new locale has its own speech recognition model, which converts an acoustic speech signal into text. But interpreting that text — determining what the customer wants Alexa to do — is the job of Alexa’s natural-language-understanding (NLU) systems.

When a new-language version of Alexa is under development, training data for its NLU systems is scarce. Alexa feature teams will propose some canonical examples of customer requests in the new language, which we refer to as “golden utterances”; training data from existing locales can be translated by machine translation systems; crowd workers may be recruited to generate sample texts; and some data may come from Cleo, an Alexa skill that allows multilingual customers to help train new-language models by responding to voice prompts with open-form utterances.

Even when data from all these sources is available, however, it’s sometimes not enough to train a reliable NLU model. The new bootstrapping tools, from Alexa AI’s Applied Modeling and Data Science group, treat the available sample utterances as templates and generate new data by combining and varying those templates.

One of the tools, which uses a technique called grammar induction, analyzes a handful of golden utterances to learn general syntactic and semantic patterns. From those patterns, it produces a series of rewrite expressions that can generate thousands of new, similar sentences. The other tool, guided resampling, generates new sentences by recombining words and phrases from examples in the available data. Guided resampling concentrates on optimizing the volume and distribution of sentence types, to maximize the accuracy of the resulting NLU models.

Rules of Grammar

Grammars have been a tool in Alexa’s NLU toolkit since well before the first Echo device shipped. A grammar is a set of rewrite rules for varying basic template sentences through word insertions, deletions, and substitutions.

Below is a very simple grammar, which models requests to play either pop or rock music, with or without the modifiers “more” and “some”. Below the rules of the grammar is a diagram of a computational system (a finite-state transducer, or FST) that implements them.

diagram of the resulting finite-state transducer
A toy grammar, which can model requests to play pop or rock music, with or without the modifiers “some” or “more”, and a diagram of the resulting finite-state transducer. The question mark indicates that the some_more variable is optional.

Given a list of, say, 50 golden utterances, a computational linguist could probably generate a representative grammar in a day, and it could be operationalized by the end of the following day. With the Applied Modeling and Data Science (AMDS) group’s grammar induction tool, that whole process takes seconds.

AMDS research scientists Ge Yu and Chris Hench and language engineer Zac Smith experimented with a neural network that learned to produce grammars from golden utterances. But they found that an alternative approach, called Bayesian model merging, offered similar performance with advantages in reproducibility and iteration speed.

The resulting system identifies linguistic patterns in lists of golden utterances and uses them to generate candidate rules for varying sentence templates. For instance, if two words (say, “pop” and “rock”) consistently occur in similar syntactic positions, but the phrasing around them varies, then one candidate rule will be that (in some defined contexts) “pop” and “rock” are interchangeable.

After exhaustively listing candidate rules, the system uses Bayesian probability to calculate which rule accounts for the most variance in the sample data, without overgeneralizing or introducing inconsistencies. That rule becomes an eligible variable in further iterations of the process, which recursively repeats until the grammar is optimized.

Crucially, the tool’s method for creating substitution rules allows it to take advantage of existing catalogues of frequently occurring terms or phrases. If, for instance, the golden utterances were sports related, and the grammar induction tool determined that the words “Celtics” and “Lakers” were interchangeable, it would also conclude that they were interchangeable with “Warriors”, “Spurs”, “Knicks”, and all the other names of NBA teams in a standard catalogue used by a variety of Alexa services.

From a list of 50 or 60 golden utterances, the grammar induction tool might extract 100-odd rules that can generate several thousand sentences of training data, all in a matter of seconds.

Safe Swaps

The guided-resampling tool also uses catalogues and existing examples to augment training data. Suppose that the available data contains the sentences “play Camila Cabello” and “can you play a song by Justin Bieber?”, which have been annotated to indicate that “Camila Cabello” and “Justin Bieber” are of the type ArtistName. In NLU parlance, ArtistName is a slot type, and “Camila Cabello” and “Justin Bieber” are slot values.

The guided-resampling tool generates additional training examples by swapping out slot values — producing, for instance, “play Justin Bieber” and “can you play a song by Camila Cabello?” Adding the vast Amazon Music databases of artist names and song titles to the mix produces many additional thousands of training sentences.

Blindly swapping slot values can lead to unintended consequences, so which slot values can be safely swapped? For example, in the sentences “play jazz music” and “read detective books”, both “jazz” and “detective” would be labeled with the slot type GenreName. But customers are unlikely to ask Alexa to play “detective music”, and unnatural training data would degrade the performance of the resulting NLU model.

AMDS’s Olga Golovneva, a research scientist, and Christopher DiPersio, a language engineer, used the Jaccard index — which measures the overlap between two sets — to evaluate pairwise similarity between slot contents in different types of requests. On that basis, they defined a threshold for valid slot mixing.

Quantifying Complexity

As there are many different ways to request music, another vital question is how many variations of each template to generate in order to produce realistic training data. One answer is simply to follow the data distributions from languages that Alexa already supports.

Comparing distributions of sentence types across languages requires representing customer requests in a more abstract form. We can encode a sentence like “play Camila Cabello” according to the word pattern other + ArtistName, where other represents the verb “play”, and ArtistName represents “Camila Cabello”. For “play ‘Havana’ by Camila Cabello”, the pattern would be other + SongName + other + ArtistName. To abstract away from syntactic differences between languages, we can condense this pattern further to other + ArtistName + SongName, which represents only the semantic concepts included in the request.

Given this level of abstraction, Golovneva and DiPersio investigated several alternative techniques for determining the semantic distributions of synthetic data.

Using Shannon entropy, which is a measure of uncertainty, Golovneva and DiPersio calculated the complexity of semantic sentence patterns, focusing on slots and their combinations. Entropy for semantic slots takes into consideration how many different values each slot might have, as well as how frequent each slot is in the data set overall. For example, the slot SongName occurs very frequently in music requests, and its potential values (different song titles) number in the millions; in contrast, GenreName also occurs frequently in music requests, but its set of possible values (music genres) is fairly small.

Customer requests to Alexa often include multiple slots (such as “play ‘Vogue’|SongName by Madonna|ArtistName” or “set a daily|RecurrenceType reminder to {walk the dog}|ReminderContent for {seven a. m.}|Time”), which increases the pattern complexity further.

In their experiments, Golovneva and DiPersio used the entropy measures from slot distributions in the data and the complexity of slot combinations to determine the optimal distribution of semantic patterns in synthetic training data. This results in proportionally larger training sets for more complex patterns than for less complex ones. NLU models trained on such data sets achieved higher performance than those trained on datasets which merely “borrowed” slot distributions from existing languages.

Alexa is always getting smarter, and these and other innovations from AMDS researchers help ensure the best experience possible when Alexa launches in a new locale.

Acknowledgments: Ge Yu, Chris Hench, Zac Smith, Olga Golovneva, Christopher DiPersio, Karolina Owczarzak, Sreekar Bhaviripudi, Andrew Turner

Research areas

Related content

US, CA, San Francisco
Join the next revolution in robotics at Amazon's Frontier AI & Robotics team, where you'll work alongside world-renowned AI pioneers to push the boundaries of what's possible in robotic intelligence. As an Applied Scientist, you'll be at the forefront of developing breakthrough foundation models that enable robots to perceive, understand, and interact with the world in unprecedented ways. You'll drive independent research initiatives in areas such as perception, manipulation, science understanding, locomotion, manipulation, sim2real transfer, multi-modal foundation models and multi-task robot learning, designing novel frameworks that bridge the gap between state-of-the-art research and real-world deployment at Amazon scale. In this role, you'll balance innovative technical exploration with practical implementation, collaborating with platform teams to ensure your models and algorithms perform robustly in dynamic real-world environments. You'll have access to Amazon's vast computational resources, enabling you to tackle ambitious problems in areas like very large multi-modal robotic foundation models and efficient, promptable model architectures that can scale across diverse robotic applications. Key job responsibilities - Drive independent research initiatives across the robotics stack, including robotics foundation models, focusing on breakthrough approaches in perception, and manipulation, for example open-vocabulary panoptic scene understanding, scaling up multi-modal LLMs, sim2real/real2sim techniques, end-to-end vision-language-action models, efficient model inference, video tokenization - Design and implement novel deep learning architectures that push the boundaries of what robots can understand and accomplish - Lead full-stack robotics projects from conceptualization through deployment, taking a system-level approach that integrates hardware considerations with algorithmic development, ensuring robust performance in production environments - Collaborate with platform and hardware teams to ensure seamless integration across the entire robotics stack, optimizing and scaling models for real-world applications - Contribute to the team's technical strategy and help shape our approach to next-generation robotics challenges A day in the life - Design and implement novel foundation model architectures and innovative systems and algorithms, leveraging our extensive infrastructure to prototype and evaluate at scale - Collaborate with our world-class research team to solve complex technical challenges - Lead technical initiatives from conception to deployment, working closely with robotics engineers to integrate your solutions into production systems - Participate in technical discussions and brainstorming sessions with team leaders and fellow scientists - Leverage our massive compute cluster and extensive robotics infrastructure to rapidly prototype and validate new ideas - Transform theoretical insights into practical solutions that can handle the complexities of real-world robotics applications About the team At Frontier AI & Robotics, we're not just advancing robotics – we're reimagining it from the ground up. Our team is building the future of intelligent robotics through innovative foundation models and end-to-end learned systems. We tackle some of the most challenging problems in AI and robotics, from developing sophisticated perception systems to creating adaptive manipulation strategies that work in complex, real-world scenarios. What sets us apart is our unique combination of ambitious research vision and practical impact. We leverage Amazon's massive computational infrastructure and rich real-world datasets to train and deploy state-of-the-art foundation models. Our work spans the full spectrum of robotics intelligence – from multimodal perception using images, videos, and sensor data, to sophisticated manipulation strategies that can handle diverse real-world scenarios. We're building systems that don't just work in the lab, but scale to meet the demands of Amazon's global operations. Join us if you're excited about pushing the boundaries of what's possible in robotics, working with world-class researchers, and seeing your innovations deployed at unprecedented scale.
IN, HR, Gurugram
Our customers have immense faith in our ability to deliver packages timely and as expected. A well planned network seamlessly scales to handle millions of package movements a day. It has monitoring mechanisms that detect failures before they even happen (such as predicting network congestion, operations breakdown), and perform proactive corrective actions. When failures do happen, it has inbuilt redundancies to mitigate impact (such as determine other routes or service providers that can handle the extra load), and avoids relying on single points of failure (service provider, node, or arc). Finally, it is cost optimal, so that customers can be passed the benefit from an efficiently set up network. Amazon Shipping is hiring Applied Scientists to help improve our ability to plan and execute package movements. As an Applied Scientist in Amazon Shipping, you will work on multiple challenging machine learning problems spread across a wide spectrum of business problems. You will build ML models to help our transportation cost auditing platforms effectively audit off-manifest (discrepancies between planned and actual shipping cost). You will build models to improve the quality of financial and planning data by accurately predicting ship cost at a package level. Your models will help forecast the packages required to be pick from shipper warehouses to reduce First Mile shipping cost. Using signals from within the transportation network (such as network load, and velocity of movements derived from package scan events) and outside (such as weather signals), you will build models that predict delivery delay for every package. These models will help improve buyer experience by triggering early corrective actions, and generating proactive customer notifications. Your role will require you to demonstrate Think Big and Invent and Simplify, by refining and translating Transportation domain-related business problems into one or more Machine Learning problems. You will use techniques from a wide array of machine learning paradigms, such as supervised, unsupervised, semi-supervised and reinforcement learning. Your model choices will include, but not be limited to, linear/logistic models, tree based models, deep learning models, ensemble models, and Q-learning models. You will use techniques such as LIME and SHAP to make your models interpretable for your customers. You will employ a family of reusable modelling solutions to ensure that your ML solution scales across multiple regions (such as North America, Europe, Asia) and package movement types (such as small parcel movements and truck movements). You will partner with Applied Scientists and Research Scientists from other teams in US and India working on related business domains. Your models are expected to be of production quality, and will be directly used in production services. You will work as part of a diverse data science and engineering team comprising of other Applied Scientists, Software Development Engineers and Business Intelligence Engineers. You will participate in the Amazon ML community by authoring scientific papers and submitting them to Machine Learning conferences. You will mentor Applied Scientists and Software Development Engineers having a strong interest in ML. You will also be called upon to provide ML consultation outside your team for other problem statements. If you are excited by this charter, come join us!
CN, 31, Shanghai
Are you looking to work at the forefront of Machine Learning and AI? Would you be excited to apply Generative AI algorithms to solve real world problems with significant impact? The Generative AI Innovation Center helps AWS customers implement Generative AI solutions and realize transformational business opportunities. This is a team of strategists, scientists, engineers, and architects working step-by-step with customers to build bespoke solutions that harness the power of generative AI. Starting in 2024, the Innovation Center launched a new Custom Model and Optimization program to help customers develop and scale highly customized generative AI solutions. The team helps customers imagine and scope bespoke use cases that will create the greatest value for their businesses, define paths to navigate technical or business challenges, develop and optimize models to power their solutions, and make plans for launching solutions at scale. The GenAI Innovation Center team provides guidance on best practices for applying generative AI responsibly and cost efficiently. You will work directly with customers and innovate in a fast-paced organization that contributes to game-changing projects and technologies. You will design and run experiments, research new algorithms, and find new ways of optimizing risk, profitability, and customer experience. We’re looking for Applied Scientists capable of using GenAI and other techniques to design, evangelize, and implement state-of-the-art solutions for never-before-solved problems. As an Applied Scientist, you will - Collaborate with AI/ML scientists and architects to research, design, develop, and evaluate generative AI solutions to address real-world challenges - Interact with customers directly to understand their business problems, aid them in implementation of generative AI solutions, brief customers and guide them on adoption patterns and paths to production - Help customers optimize their solutions through approaches such as model selection, training or tuning, right-sizing, distillation, and hardware optimization - Provide customer and market feedback to product and engineering teams to help define product direction About the team Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
US, WA, Redmond
Amazon Leo is Amazon’s low Earth orbit satellite network. Our mission is to deliver fast, reliable internet connectivity to customers beyond the reach of existing networks. From individual households to schools, hospitals, businesses, and government agencies, Amazon Leo will serve people and organizations operating in locations without reliable connectivity. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. This position is part of the Satellite Attitude Determination and Control team. You will design and analyze the control system and algorithms, support development of our flight hardware and software, help integrate the satellite in our labs, participate in flight operations, and see a constellation of satellites flow through the production line in the building next door. Key job responsibilities - Design and analyze algorithms for estimation, flight control, and precise pointing using linear methods and simulation. - Develop and apply models and simulations, with various levels of fidelity, of the satellite and our constellation. - Component level environmental testing, functional and performance checkout, subsystem integration, satellite integration, and in space operations. - Manage the spacecraft constellation as it grows and evolves. - Continuously improve our ability to serve customers by maximizing payload operations time. - Develop autonomy for Fault Detection and Isolation on board the spacecraft. A day in the life This is an opportunity to play a significant role in the design of an entirely new satellite system with challenging performance requirements. The large, integrated constellation brings opportunities for advanced capabilities that need investigation and development. The constellation size also puts emphasis on engineering excellence so our tools and methods, from conceptualization through manufacturing and all phases of test, will be state of the art as will the satellite and supporting infrastructure on the ground. You will find that Amazon Leo's mission is compelling, so our program is staffed with some of the top engineers in the industry. Our daily collaboration with other teams on the program brings constant opportunity for discovery, learning, and growth. About the team Our team has lots of experience with various satellite systems and many other flight vehicles. We have bench strength in both our mission and core GNC disciplines. We design, prototype, test, iterate and learn together. Because GNC is central to safe flight, we tend to drive Concepts of Operation and many system level analyses.
US, CA, San Francisco
If you are interested in this position, please apply on Twitch's Career site https://www.twitch.tv/jobs/en/ About Us: Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X, and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process. About the Role We are looking for applied scientists to solve challenging and open-ended problems in the domain of user and content safety. As an applied scientist on Twitch's Community team, you will use machine learning to develop data products tackling problems such as harassment, spam, and illegal content. You will use a wide toolbox of ML tools to handle multiple types of data, including user behavior, metadata, and user generated content such as text and video. You will collaborate with a team of passionate scientists and engineers to develop these models and put them into production, where they can help Twitch's creators and viewers succeed and build communities. You will report to our Senior Applied Science Manager in San Francisco, CA. You can work from San Francisco, CA or Seattle, WA. You Will - Build machine learning products to protect Twitch and its users from abusive behavior such as harassment, spam, and violent or illegal content. - Work backwards from customer problems to develop the right solution for the job, whether a classical ML model or a state-of-the-art one. - Collaborate with Community Health's engineering and product management team to productionize your models into flexible data pipelines and ML-based services. - Continue to learn and experiment with new techniques in ML, software engineering, or safety so that we can better help communities on Twitch grow and stay safe. Perks * Medical, Dental, Vision & Disability Insurance * 401(k) * Maternity & Parental Leave * Flexible PTO * Amazon Employee Discount
US, WA, Redmond
As a Guidance, Navigation & Control Hardware Engineer, you will directly contribute to the planning, selection, development, and acceptance of Guidance, Navigation & Control hardware for Amazon Leo's constellation of satellites. Specializing in critical satellite hardware components including reaction wheels, star trackers, magnetometers, sun sensors, and other spacecraft sensors and actuators, you will play a crucial role in the integration and support of these precision systems. You will work closely with internal Amazon Leo hardware teams who develop these components, as well as Guidance, Navigation & Control engineers, software teams, systems engineering, configuration & data management, and Assembly, Integration & Test teams. A key aspect of your role will be actively resolving hardware issues discovered during both factory testing phases and operational space missions, working hand-in-hand with internal Amazon Leo hardware development teams to implement solutions and ensure optimal satellite performance. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. Key job responsibilities * Planning and coordination of resources necessary to successfully accept and integrate satellite Guidance, Navigation & Control components including reaction wheels, star trackers, magnetometers, and sun sensors provided by internal Amazon Leo teams * Partner with internal Amazon Leo hardware teams to develop and refine spacecraft actuator and sensor solutions, ensuring they meet requirements and providing technical guidance for future satellite designs * Collaborate with internal Amazon Leo hardware development teams to resolve issues discovered during both factory test phases and operational space missions, implementing corrective actions and design improvements * Work with internal Amazon Leo teams to ensure state-of-the-art satellite hardware technologies including precision pointing systems, attitude determination sensors, and spacecraft actuators meet mission requirements * Lead verification and testing activities, ensuring satellite Guidance, Navigation & Control hardware components meet stringent space-qualified requirements * Drive implementation of hardware-in-the-loop testing for satellite systems, coordinating with internal Amazon Leo hardware engineers to validate component performance in simulated space environments * Troubleshoot and resolve complex hardware integration issues working directly with internal Amazon Leo hardware development teams
IN, KA, Bengaluru
Do you want to join an innovative team of scientists who use machine learning and statistical techniques to create state-of-the-art solutions for providing better value to Amazon’s customers? Do you want to build and deploy advanced algorithmic systems that help optimize millions of transactions every day? Are you excited by the prospect of analyzing and modeling terabytes of data to solve real world problems? Do you like to own end-to-end business problems/metrics and directly impact the profitability of the company? Do you like to innovate and simplify? If yes, then you may be a great fit to join the Machine Learning and Data Sciences team for India Consumer Businesses. If you have an entrepreneurial spirit, know how to deliver, love to work with data, are deeply technical, highly innovative and long for the opportunity to build solutions to challenging problems that directly impact the company's bottom-line, we want to talk to you. Major responsibilities - Use machine learning and analytical techniques to create scalable solutions for business problems - Analyze and extract relevant information from large amounts of Amazon’s historical business data to help automate and optimize key processes - Design, development, evaluate and deploy innovative and highly scalable models for predictive learning - Research and implement novel machine learning and statistical approaches - Work closely with software engineering teams to drive real-time model implementations and new feature creations - Work closely with business owners and operations staff to optimize various business operations - Establish scalable, efficient, automated processes for large scale data analyses, model development, model validation and model implementation - Mentor other scientists and engineers in the use of ML techniques
US, WA, Seattle
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. The Demand Utilization team with Sponsored Products and Brands owns finding the appropriate ads to surface to customers when they search for products on Amazon. We strive to understand our customers’ intent and identify relevant ads which enable them to discover new and alternate products. This also enables sellers on Amazon to showcase their products to customers, which may at times be buried deeper in the search results. Our systems and algorithms operate on one of the world's largest product catalogs, matching shoppers with products - with a high relevance bar and strict latency constraints. We are a team of machine learning scientists and software engineers working on complex solutions to understand the customer intent and present them with ads that are not only relevant to their actual shopping experience, but also non-obtrusive. This area is of strategic importance to Amazon Retail and Marketplace business, driving long term-growth. We are looking for an Applied Scientist III, with a background in Machine Learning to optimize serving ads on billions of product pages. The solutions you create would drive step increases in coverage of sponsored ads across the retail website and ensure relevant ads are served to Amazon's customers. You will directly impact our customers’ shopping experience while helping our sellers get the maximum ROI from advertising on Amazon. You will be expected to demonstrate strong ownership and should be curious to learn and leverage the rich textual, image, and other contextual signals. This role will challenge you to utilize innovative machine learning techniques in the domain of predictive modeling, natural language processing (NLP), deep learning, reinforcement learning, query understanding, vector search (kNN) and image recognition to deliver significant impact for the business. Ideal candidates will be able to work cross functionally across multiple stakeholders, synthesize the science needs of our business partners, develop models to solve business needs, and implement solutions in production. In addition to being a strongly motivated IC, you will also be responsible for mentoring junior scientists and guiding them to deliver high impacting products and services for Amazon customers and sellers. Why you will love this opportunity: Amazon is investing heavily in building a world-class advertising business. This team defines and delivers a collection of advertising products that drive discovery and sales. Our solutions generate billions in revenue and drive long-term growth for Amazon’s Retail and Marketplace businesses. We deliver billions of ad impressions, millions of clicks daily, and break fresh ground to create world-class products. We are a highly motivated, collaborative, and fun-loving team with an entrepreneurial spirit - with a broad mandate to experiment and innovate. Impact and Career Growth: You will invent new experiences and influence customer-facing shopping experiences to help suppliers grow their retail business and the auction dynamics that leverage native advertising; this is your opportunity to work within the fastest-growing businesses across all of Amazon! Define a long-term science vision for our advertising business, driven from our customers' needs, translating that direction into specific plans for research and applied scientists, as well as engineering and product teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding. Team video https://youtu.be/zD_6Lzw8raE Key job responsibilities As an Applied Scientist III on this team, you will: - Drive end-to-end Machine Learning projects that have a high degree of ambiguity, scale, complexity. - Perform hands-on analysis and modeling of enormous data sets to develop insights that increase traffic monetization and merchandise sales, without compromising the shopper experience. - Build machine learning models, perform proof-of-concept, experiment, optimize, and deploy your models into production; work closely with software engineers to assist in deploying your ML models. - Run A/B experiments, gather data, and perform statistical analysis. - Establish scalable, efficient, automated processes for large-scale data analysis, machine-learning model development, model validation and serving. - Research new and innovative machine learning approaches.
US, VA, Arlington
Customer Experience and Business Trends (CXBT) is looking for an Applied Scientist to join its team. CXBT's mission is to create best-in-class AI agents that seamlessly integrate multimodal inputs, enabling natural, empathetic, and adaptive interactions. We leverage advanced architectures, cross-modal learning, interpretability, and responsible AI techniques to provide coherent, context-aware responses augmented by real-time knowledge retrieval. As part of CXBT, we have a vision to revolutionize how we understand, test, and optimize customer experiences at scale. Where traditional testing approaches fall short, we create AI-powered solutions that enable rapid experimentation, de-risk product launches, and generate actionable insights, -all before a single real customer is impacted. Be a part of our agentic initiative and shape how Amazon leverages artificial intelligence to run tests at scale and improve customer experiences. As an Applied Scientist, you will research state-of-the-art techniques in agent-based modeling, and lead scientific innovation by building foundational agentic simulation capabilities. If you are passionate about the intersection of AI and human behavior modeling, and want to fundamentally influence how Amazon tests and improves customer experiences, this role offers a great opportunity to make your mark. Key job responsibilities - Design and implement frameworks for creating representative, diverse agents that faithfully capture real-world characteristics - Use state-of-the-art techniques in user modeling and behavioral simulation to build robust agentic frameworks - Develop data simulation approaches that mimic real-world speech interactions. - Research and implement novel algorithms and modeling techniques. - Acquire and curate diverse datasets while ensuring user privacy. - Create robust evaluation metrics and test sets to assess language model performance. - Innovate in data representation and model training techniques. - Apply responsible AI practices throughout the development process. - Write clear, scientific documentation describing methodologies, solutions, and design choices. A day in the life Our team is dedicated to improving Amazon's products and services through evaluation of the end-to-end customer experience using both internal and external processes and technology. Our mission is to deeply understand our customers' experiences, challenge the status quo, and provide insights that drive innovation to improve that experience. Through our analysis and insights, we inform business decisions that directly impact customer experience as customers of new GenAI and LLM technologies. About the team Customer Experience and Business Trends (CXBT) is an organization made up of a diverse suite of functions dedicated to deeply understanding and improving customer experience, globally. We are a team of builders that develop products, services, ideas, and various ways of leveraging data to influence product and service offerings – for almost every business at Amazon – for every customer (e.g., consumers, developers, sellers/brands, employees, investors, streamers, gamers).
US, WA, Seattle
We are looking for a passionate Applied Scientist to contribute to the next generation of agentic AI applications for Amazon advertisers. In this role, you will support the development of agentic architectures, help build tools and datasets, and contribute to systems that can reason, plan, and act autonomously across complex advertiser workflows. You will work alongside senior scientists at the forefront of applied AI, gaining hands-on experience with methods for fine-tuning, reinforcement learning, and preference optimization, while contributing to evaluation frameworks that ensure safety, reliability, and trust at scale. You will work backwards from the needs of advertisers—contributing to customer-facing products that directly help them create, optimize, and grow their campaigns. Beyond building models, you will support the agent ecosystem by experimenting with and applying core primitives such as tool orchestration, multi-step reasoning, and adaptive preference-driven behavior. This role involves tackling well-scoped technical problems, while collaborating with engineers and product managers to bring solutions into production. Key Job Responsibilities - Contribute to building agents that guide advertisers in conversational and non-conversational experiences. - Implement model and agent optimization techniques, including supervised fine-tuning, instruction tuning, and preference optimization (e.g., DPO/IPO) under guidance from senior scientists. - Support dataset curation and tool development for MCP. - Contribute to evaluation pipelines for agent workflows, including automated benchmarks, multi-step reasoning tests, and safety guardrails. - Implement and iterate on agentic architectures (e.g., CoT, ToT, ReAct) that integrate planning, tool use, and long-horizon reasoning. - Support prototyping of multi-agent orchestration frameworks and workflows. - Collaborate with peers across engineering, science, and product to bring scientific innovations into production. - Stay current with the latest research in LLMs, RL, and agent-based AI, and apply findings to practical problems. About the team The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through the latest generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. The Advertiser Guidance team within Sponsored Products and Brands is focused on guiding and supporting 1.6MM advertisers to meet their advertising needs of creating and managing ad campaigns. At this scale, the complexity of diverse advertiser goals, campaign types, and market dynamics creates both a massive technical challenge and a transformative opportunity: even small improvements in guidance systems can have outsized impact on advertiser success and Amazon’s retail ecosystem. Our vision is to build a highly personalized, context-aware agentic advertiser guidance system that leverages LLMs together with tools such as auction simulations, ML models, and optimization algorithms. This agentic framework, will operate across both chat and non-chat experiences in the ad console, scaling to natural language queries as well as proactively delivering guidance based on deep understanding of the advertiser. To execute this vision, we collaborate closely with stakeholders across Ad Console, Sales, and Marketing to identify opportunities—from high-level product guidance down to granular keyword recommendations—and deliver them through a tailored, personalized experience. Our work is grounded in state-of-the-art agent architectures, tool integration, reasoning frameworks, and model customization approaches (including tuning, MCP, and preference optimization), ensuring our systems are both scalable and adaptive.