New contrastive-learning methods for better data representation

New loss functions enable better approximation of the optimal loss and more-useful representations of multimodal data.

Many recent advances in artificial intelligence are the result of representation learning: a machine learning model learns to represent data items as vectors in a multidimensional space, where geometric relationships between vectors correspond to semantic relationships between items.

The M5 team at Amazon strives to construct general-purpose semantic representations of data related to the Amazon Store — product descriptions, queries, reviews, and more — that can be employed by machine learning (ML) systems throughout Amazon. Our approach involves leveraging all accessible data for each entity, often spanning multiple modalities.

One of the most successful ways to produce general-purpose representations is through contrastive learning, in which a model is trained on pairs of inputs, which are either positive (similar inputs/products) or negative (dissimilar inputs/products). The model learns to pull positive examples together and push negative examples apart.

Related content
Four CVPR papers from Prime Video examine a broad set of topics related to efficient model training for understanding and synthesizing long-form cinematic content.

In a pair of recent papers, M5 researchers have made substantial contributions to the theory and practice of contrastive learning. In “Why do we need large batch sizes in contrastive learning? A gradient-bias perspective”, presented at the 2022 Neural Information Processing Systems (NeurIPS) conference, we propose a new contrastive-learning loss function that enables models to converge on useful representations with lower memory cost and less training data.

And in “Understanding and constructing latent modality structures in multi-modal representation learning”, presented at this year’s Computer Vision and Pattern Recognition conference (CVPR), we propose geometric constraints on the representations of different modes of the same data item — say, image and text — that are more useful for downstream tasks than simply trying to resolve both representations to the same point in the representational space.

Do we need large batch sizes in contrastive learning?

In contrast with standard ML methods, contrastive learning typically requires very large batch sizes to achieve good performance: several popular models, for instance, require tens of thousands of training examples, significantly increasing the memory overhead; reducing the batch size can impair performance. In our NeurIPS paper, we attempt to understand this phenomenon and to propose techniques for mitigating it.

Related content
Two methods presented at CVPR achieve state-of-the-art results by imposing additional structure on the representational space.

Part of the appeal of contrastive learning is that it’s unsupervised, meaning it doesn’t require data annotation. Positive pairs can be generated by mathematically transforming an “anchor sample” and pairing the transformed version with the original; negative pairs can be generated by pairing an anchor sample with transformed versions of other anchor samples. With image data, a transformation might involve re-cropping, reversing, or distorting the colors of the anchor sample; with textual data, a transformation might involve substituting synonyms for the words in a sentence.

Given a measure of similarity between vectors in the representational space, the standard loss function for contrastive learning involves a ratio whose numerator includes the similarity between an anchor sample and one of its transformations; the denominator includes the sum of the similarities of the anchor sample and all possible negative samples. The goal of training is to maximize that ratio.

In principle, given the possibility of applying transformations to negative samples, “all possible negative samples” could describe an infinite set. In practice, contrastive learning typically just relies on the negative examples available in the training batch. Hence the need for large batch sizes — to approximate an infinite sum.

contrastive_learning [Read-Only].png
The contrastive-learning framework. Approximating an infinite sum with the samples in a finite minibatch of training data can introduce gradient bias.

If the distribution of minibatch samples differs from the distribution of possible negatives, however, this approximation can bias the model. One difficulty in correcting the bias is that, because the loss function contrasts each positive pair with all possible negatives at once, in a ratio, it cannot be decomposed into a sum of sub-losses.

We address the decomposability problem using Bayesian augmentation. The general approach is that, for each anchor sample, we create a random auxiliary variable, which can be thought of as a weight applied to the anchor sample’s similarity scores. Using identity under the gamma function, we can show that the auxiliary variable follows a gamma distribution, which is easy to sample. As a consequence, we can rewrite the loss in an exponential rather than a fractional form, making it decomposable.

During training, we begin by sampling the auxiliary variables for the current batch of data from a gamma distribution, giving us the weight of the similarity scores for all the anchor samples. Conditioned on the sampled values, we then apply maximum likelihood estimation to optimize the parameters of the model, which will consider the sampled weights on the similarity scores from the first step. We then repeat this process for the entire dataset, summing a sequence of (weighted) sub-losses to produce a cumulative loss. In our paper, we show that this procedure will converge toward the expected loss for the original contrastive-loss function, with its infinite sum in the denominator.

Contrastive-learning losses.png
Results of 10 training runs on synthetic data with added noise, comparing a model trained with our decomposable loss function (red) to one trained with the conventional loss function (blue). With our loss, the model consistently converged to the optimum (1.0), while with the conventional loss, it never did.

We evaluate our approach through a number of experiments. In one, we used simulated data, into which we injected noise to simulate bias. Then we used both our loss and the conventional loss function to train a model 10 times, with different initialization values. At heavy noise levels, the model trained with the conventional loss failed to converge, while ours consistently converged to the optimum.

We also evaluated the models on a variety of downstream tasks, including zero-/few-shot image classification and image/text retrieval. Our approach showed significant performance improvement over state-of-the-art baseline methods.

What geometries work best for multimodal representation matching?

At M5, we are building scalable models that can handle multimodal data — for instance, multilingual models that translate between product descriptions in different languages or multi-entity models that jointly model different images of the same product. Contrastive learning is a promising method for building such models: data in different modalities that are associated with the same products can be treated as positive pairs, and contrastive learning pulls them together in the representational space.

Related content
A new metric-learning loss function groups together superclasses and learns commonalities within them.

We theoretically investigated whether the standard contrastive-learning framework is optimal in terms of the prediction error rate on downstream tasks, and the surprising answer is no. In our CVPR paper, we prove that if the information gap between two modalities is large — that is, if you can’t infer much about one modality from the other — then the best prediction error we can hope to achieve using standard contrastive-learning representations is larger than that we can achieve if we simply train a machine learning model directly on data in a single modality.

This makes some intuitive sense. Ideally, contrastive learning would pull the different modalities so tightly together that they would essentially resolve to a single point in the representational space. But of course, the reason to use multimodal representations for downstream tasks is that each modality may capture useful information that the other does not. Collapsing the different modalities’ representations together neutralizes this advantage.

Consequently, in our CVPR paper, we explore different geometrical relationships in the representational space that can establish correlations between multimodal data without sacrificing information specific to each mode. We propose three general approaches to constructing modality structures in the representational space, suited to intramodal representation, intermodal representation, and a combination of the two:

  1. a deep feature separation loss for intramodality regularization, which uses two types of neural network components to separate different modality information: one component captures information that’s shared between modalities (tuned according to the standard contrastive-learning loss), and the other, which is orthogonal to the first, captures information unique to the modality;
  2. a “Brownian-bridge” loss for intermodality regularization, which uses Brownian motion to plot several trajectories/transitions between the representation of one modality (say, text) and the other (say, an image) and constrains representations of augmented data to lie along one of those paths; and
  3. a geometric-consistency loss for both intra- and intermodality regularization, which enforces symmetry in the geometric relationships between representations in one modality and the corresponding representations in the other modality, while simultaneously enforcing symmetries in cross-modal geometric relationships.
Contrastive learning.png
Three types of modality structures that can improve modality representation learning for downstream tasks. (1) With deep feature separation, a model produces two orthogonal vectors for each modality, one that encodes information shared across modalities and one that encodes mode-specific information. (2) Brownian bridges use Brownian motion to generate trajectories/transitions between representations of data in different modes, defining a subspace in which the representations of augmented data are induced to lie. (3) Geometric consistency enforces symmetries in the relationships between data representations, both within modes (orange-orange and blue-blue) and across modes (blue-orange).

We have conducted extensive experiments on two popular multimodal representation-learning frameworks, the CLIP-based two-tower model and the ALBEF-based fusion model. We tested our model on a variety of tasks, including zero-/few-shot image classification, image-text retrieval, visual question answering, visual reasoning, and visual entailment. Our method achieves consistent improvements over existing methods, demonstrating the effectiveness and generalizability of our proposed approach on multimodal representation learning.

Going forward

Our NeurIPS and CVPR papers represent only two interesting projects from our M5 team. There is a lot more research on multimodal learning going on in M5. This includes generative models for images, videos, and text (e.g. Stable Diffusion, DreamBooth) to enable data synthesis and representation learning and training and applying large language models to enhance customer shopping experiences. We expect to report on more research highlights in the near future.

Research areas

Related content

US, CA, Sunnyvale
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Member of Technical Staff with a strong deep learning background, to build industry-leading Generative Artificial Intelligence (GenAI) technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As a Member of Technical Staff with the AGI team, you will lead the development of algorithms and modeling techniques, to advance the state of the art with LLMs. You will lead the foundational model development in an applied research role, including model training, dataset design, and pre- and post-training optimization. Your work will directly impact our customers in the form of products and services that make use of GenAI technology. You will leverage Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in LLMs. About the team The AGI team has a mission to push the envelope in GenAI with LLMs and multimodal systems, in order to provide the best-possible experience for our customers.
US, WA, Redmond
We are searching for a talented candidate with experience in orbital mechanics, orbit determination, launch vehicle trajectories, and launch vehicle mission planning. In this position, a successful candidate would serve as a Research Scientist in support of Amazon Leo’s constellation with particular focus on Launch Vehicle support. Strong analysis skills are required to develop engineering studies of complex large-scale dynamical systems. This position requires demonstrated expertise in computational analysis automation and tool development. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. Key job responsibilities Working with the Leo GNC team, you will: • Perform spacecraft maneuver or navigation analysis in support of multi-disciplinary trades within the Amazon Leo team. • Contribute to prototype software development of flight algorithms. • Test and assess navigation software for integration into flight systems. • Assess and trouble-shoot the performance of Leo on-board GNSS hardware and software systems. • Work closely with GNC engineers to manage on-orbit performance and develop flight dynamics operations processes. • Manage engineering trades as needed for various launch vehicle mission designs. • Support Leo’s Launch Vehicle Mission Management team with technical expertise in Launch Vehicle trajectory requirements specification • Evaluate Launch Vehicle performance and compliance with mission requirements • Develop tools to support Mission Management planning for over 80 launches! • Work collaboratively with launch vehicle system technical teams About the team The Flight Dynamics team is responsible for the guidance, navigation, control and safety of the spaceflight of the Amazon Leo constellation. This team provides solutions to spaceflight challenges in constellation design, orbit selection, launch vehicle insertion requirements, navigation, trajectory design, space situational awareness, and space traffic coordination.
US, CA, Sunnyvale
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Member of Technical Staff with a strong deep learning background, to build industry-leading Generative Artificial Intelligence (GenAI) technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As a Member of Technical Staff with the AGI team, you will lead the development of algorithms and modeling techniques, to advance the state of the art with LLMs. You will lead the foundational model development in an applied research role, including model training, dataset design, and pre- and post-training optimization. Your work will directly impact our customers in the form of products and services that make use of GenAI technology. You will leverage Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in LLMs. About the team The AGI team has a mission to push the envelope in GenAI with LLMs and multimodal systems, in order to provide the best-possible experience for our customers.
US, CA, Sunnyvale
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Member of Technical Staff with a strong deep learning background, to build industry-leading Generative Artificial Intelligence (GenAI) technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As a Member of Technical Staff with the AGI team, you will lead the development of algorithms and modeling techniques, to advance the state of the art with LLMs. You will lead the foundational model development in an applied research role, including model training, dataset design, and pre- and post-training optimization. Your work will directly impact our customers in the form of products and services that make use of GenAI technology. You will leverage Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in LLMs. About the team The AGI team has a mission to push the envelope in GenAI with LLMs and multimodal systems, in order to provide the best-possible experience for our customers.
US, CA, Sunnyvale
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Member of Technical Staff with a strong deep learning background, to build industry-leading Generative Artificial Intelligence (GenAI) technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As a Member of Technical Staff with the AGI team, you will lead the development of algorithms and modeling techniques, to advance the state of the art with LLMs. You will lead the foundational model development in an applied research role, including model training, dataset design, and pre- and post-training optimization. Your work will directly impact our customers in the form of products and services that make use of GenAI technology. You will leverage Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in LLMs. About the team The AGI team has a mission to push the envelope in GenAI with LLMs and multimodal systems, in order to provide the best-possible experience for our customers.
US, CA, Sunnyvale
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Member of Technical Staff with a strong deep learning background, to build industry-leading Generative Artificial Intelligence (GenAI) technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As a Member of Technical Staff with the AGI team, you will lead the development of algorithms and modeling techniques, to advance the state of the art with LLMs. You will lead the foundational model development in an applied research role, including model training, dataset design, and pre- and post-training optimization. Your work will directly impact our customers in the form of products and services that make use of GenAI technology. You will leverage Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in LLMs. About the team The AGI team has a mission to push the envelope in GenAI with LLMs and multimodal systems, in order to provide the best-possible experience for our customers.
US, WA, Seattle
We are looking for a Principal Applied Scientist to drive the research and development of real-time multimodal conversational AI. You will operate across two focus areas: advancing foundation models for speech and audio, and building the post-training systems (reward modeling, reinforcement learning) that shape natural, human-like conversational behavior. You will be the expert in your area while contributing across the full model lifecycle — from pre-training and architecture design through post-training alignment and real-time deployment. You will work at the frontier of what's possible in conversational AI, with the compute, data, and runway to pursue problems that few teams in the world have the resources to tackle. As a Principal Scientist, you will set the technical direction for your research area, influence the broader roadmap, and work closely with inference engineers to ensure your models are designed for real-time production deployment from inception. Key job responsibilities Foundation Model Scaling - Build and train large-scale multimodal foundation models for real-time speech and audio generation, from architecture design through production-scale training - Advance the scaling and efficiency of conversational modes, including the relationship between data, model size, and real time performance. - Design model architectures informed by hardware constraints and inference requirements, working with inference engineers to ensure models are servable from inception - Develop training methodologies for multimodal models that jointly process and generate speech, language, and audio in real-time streaming contexts Post-Training & Reinforcement Learning - Design and build reward models and reward functions for speech systems — capturing naturalness, fluency, conversational quality, and real-time responsiveness - Develop and apply reinforcement learning methods to shape conversational behavior — teaching models natural timing, responsiveness, and fluid interaction - Build the post-training pipeline from SFT through RL alignment, optimized for real-time multimodal outputs rather than text-only generation - Design evaluation frameworks that capture the quality dimensions unique to real-time conversation Real-Time Perception & Generation - Advance the team's capabilities in real-time perception - Work at the intersection of model architecture and production constraints to ensure multimodal capabilities function within hard real-time latency budgets
IN, KA, Bengaluru
Amazon is looking for a passionate, talented, and inventive Data Scientist with machine learning background to help build industry-leading Speech and Language technology. Our mission is to provide a delightful experience to Amazon’s customers by pushing the envelope in Automatic Speech Recognition (ASR), Natural Language Understanding (NLU), Machine Learning (ML). Key job responsibilities Key job responsibilities Amazon is looking for a passionate, talented, and inventive Data Scientist with machine learning background to help build industry-leading Speech and Language technology. Our mission is to provide a delightful experience to Amazon’s customers by pushing the envelope in Automatic Speech Recognition (ASR), Natural Language Understanding (NLU), Machine Learning (ML) and Computer Vision (CV). As part of our AI team in Amazon AWS, you will work alongside internationally recognized experts to develop data experiments, novel algorithms and data techniques to advance the state-of-the-art in human language technology. Your work will directly impact millions of our customers in the form of products and services that make use of speech and language technology. You will gain hands on experience with Amazon’s heterogeneous speech, text, and structured data sources, and large-scale computing resources to accelerate advances in spoken language understanding.
US, WA, Seattle
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! We are looking for a self-motivated, passionate and resourceful Applied Scientist to bring diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. You will spend your time as a hands-on machine learning practitioner and a research leader. You will play a key role on the team, building and guiding machine learning models from the ground up. At the end of the day, you will have the reward of seeing your contributions benefit millions of Amazon.com customers worldwide. Key job responsibilities Develop AI solutions for various Prime Video Personalization systems using Deep learning, GenAI, Reinforcement Learning, and optimization methods; Work closely with engineers and product managers to design, implement and launch AI solutions end-to-end; Design and conduct offline and online (A/B) experiments to evaluate proposed solutions based on in-depth data analyses; Effectively communicate technical and non-technical ideas with teammates and stakeholders; Stay up-to-date with advancements and the latest modeling techniques in the field; Publish your research findings in top conferences and journals. About the team Prime Video Personalization and Discovery team owns science solution to power personalized experience on various devices, from sourcing, relevance, ranking, to name a few. We work closely with the engineering and product teams to launch our solutions in production.
US, WA, Seattle
We are looking for detail-oriented, organized, and responsible individuals who are eager to learn how to apply their causal inference / structural econometrics skillsets to solve real world problems. The intern will work in the area of Store Economics and Science (SEAS) and develop models to SEAS. Our PhD Economist Internship Program offers hands-on experience in applied economics, supported by mentorship, structured feedback, and professional development. Interns work on real business and research problems, building skills that prepare them for full-time economist roles at Amazon and beyond. You will learn how to build data sets and perform applied econometric analysis collaborating with economists, scientists, and product managers. These skills will translate well into writing applied chapters in your dissertation and provide you with work experience that may help you with placement. About the team The Stores Economics and Science Team (SEAS) is a Stores-wide interdisciplinary team at Amazon with a "peak jumping" mission focused on disruptive innovation. The team applies science, economics, and engineering expertise to tackle the business's most critical problems, working to move from local to global optima across Amazon Stores operations. SEAS builds partnerships with organizations throughout Amazon Stores to pursue this mission, exploring frontier science while learning from the experience and perspective of others. Their approach involves testing solutions first at a small scale, then aligning more broadly to build scalable solutions that can be implemented across the organization. The team works backwards from customers using their unique scientific expertise to add value, takes on long-run and high-risk projects that business teams typically wouldn't pursue, helps teams with kickstart problems by building practical prototypes, raises the scientific bar at Amazon, and builds and shares software that makes Amazon more productive.