Belinda Zeng, the head of applied science and engineering at Amazon Search Science and AI, is seen standing outside in Costa Rica on a sunny day, a wire fence is just behind her in the foreground, and a valley and mountains are seen in the background
Belinda Zeng is the head of applied science and engineering at Amazon Search Science and AI.
Courtesy of Belinda Zeng

How to build a successful career as a scientist at Amazon

Belinda Zeng, head of applied science and engineering at Amazon Search Science and AI, shares her perspective.

Editor’s note: Belinda Zeng joined Amazon in 2017 as the global head of data science and has participated in hundreds of interviews for science roles across the company. Here she shares her thoughts on what it takes to succeed as a scientist at Amazon.

I have had the pleasure of working at Amazon as a science leader for the past four-plus years. Two years ago I became what is known in Amazon as a Bar Raiser. Bar Raisers are experienced interviewers who help to raise the Amazon recruiting standard. I lead a science and engineering team called M5 — the five Ms stand for multi-lingual, multi-locale, multi-modal, multi-task, multi-entity — a large-scale AI program focused on transforming how deep learning models are built and deployed at Amazon. My team innovates to help bring Amazon services beyond the current state of the art, achieve step function improvement, and unlock many new downstream applications in search, advertising, and catalog, to name just a few.

Looking back on my journey at Amazon, and drawing on my experience as a Bar Raiser, I’d like to share some information and advice with those who are interested in exploring opportunities with Amazon.

What does the hiring team look for?

I still remember the day when I submitted my application to Amazon, wondering what the hiring team was seeking. Four years later, I know the answer to that question.

First and foremost are the functional competencies, including science breadth, depth, experience in developing science applications, and scripting language coding skills. There are a number of science roles within Amazon and because the core responsibilities for those roles are distinct, the required technical skills differ.

Related content
Amazon's Daliana Liu helps others in the field chart their own paths.

Data scientists, for example, are considered as generalists who investigate the feasibility of applying scientific principles to business problems. They are normally assessed for data skills, math/stats knowledge and, most likely, analytical mindset, and business acumen.

Research and applied scientists are expected to have deep expertise in one of the data-driven science disciplines and to apply scientific principles to support significant invention. The hiring team typically delves into one or two scientific areas such as machine learning, speech recognition, operations research, and robotics.

Development of software code is a core skill expected from applied scientists as they are deeply involved in bringing their algorithms to production. Economists are vetted for their experience developing offline code for applied econometric applications. The second area we assess is how well applicants can apply the Amazon Leadership Principles. In the more than 200 loops (Amazon’s name for our interview process) in which I have participated, three Leadership Principles stand out for scientists:

  • Learn and Be Curious: In my interview conversations, I look for data points that show the candidate proactively seeking opportunities to learn new skills and improve themselves versus staying with familiar situations or avoiding new experiences.
  • Dive Deep: I look for those who investigate and get details to solve a problem, even when faced with challenges, as opposed to having only a surface-level understanding of projects;
  • Invent and Simplify: I look for those who generate new ideas or simplify a solution for long-term wins versus creating a cumbersome process to solve a short-term problem.
Related content
What's it like to be a scientist at Amazon? What drew you to science? What advice do you have? We asked those questions a lot in 2021 — these are some of the best answers.

For senior level roles, a writing exercise is normally required as well. Amazon uses written documents to communicate ideas and influence others. We look for candidates who are able to articulate a process, product or point of view in a clear, crisp, and logical manner.

During the interview debrief, we often debate whether a candidate “raises the bar”. A bar-raising candidate is a candidate who is better qualified than 50% of existing employees at the same level. For entry level roles, it means the ability to fulfill a task with supervision. For experienced hires, it means to deliver with autonomy and minimum supervision.

How does Amazon support its scientists?

For scientists hired by Amazon, there are many types of career support available from both your team and the company.

Learning: Amazon seeks candidates who are passionate lifetime learners, and provides numerous opportunities to support that instinct. That can come in the form of online and classroom courses, team wiki and learning portals, as well as access to experts and mentorship. For example, 200 Amazon scientists were randomly selected to participate in a Coursera beta program to take free online courses for six months. The scientists were able to stay current in their science specialty and increase their skills and knowledge to apply on their job.

In addition, there is a special program called the Day 1 Science Mentorship Program. That program pairs up new-hire scientists with experienced Amazon science leaders to ease the transition into Amazon’s business culture.

Related content
An Amazon principal scientist describes how an internal challenge has fostered greater collaboration and a sense of community among the company’s scientists.

Community connection: An expansive community is critical to a scientist’s development. At Amazon, there are hundreds of science-focused meetings, reading clubs, invited talk series, and workshops happening on a regular basis. These mechanisms not only offer the opportunity to connect with people who have similar research interests, but also provide a forum to showcase innovative work.

The company also holds multiple annual science conferences for Amazonians interested in innovative science. One is the annual Amazon Machine Learning Conference, a four-day event that covers most major areas in machine learning and attracts thousands of attendees and submissions. Collectively we continually raise the scientific bar at Amazon.

Growth: At Amazon, we all grow with the company. There are ample opportunities to stretch yourself, by expanding your scope and growing your skill set. I have helped scientists on my team transition into different science roles; relocate internationally for a stretching assignment; and watched some go from individual contributors to tech leads and eventually managerial positions.

How do you build a successful career at Amazon?

Here are some insights from my personal experience:

Trust is a multiplier. There are multiple meanings inside this single word: transparency, integrity, capability, and many more. For scientist roles, trust naturally expands with competency — stay fresh, relevant and capable — and contribution, which means producing high quality, timely results. I have worked with many great scientists and observed how they build trust through capability and results, which in turn brought greater influence. A common pitfall is sometimes we tend “assume” trust by overestimating our capabilities. Consistently asking for feedback, then listening to and acting on that feedback will help close that gap and build trust.

Related content
Alex Guazzelli, director of machine learning in Amazon’s Customer Trust and Partner Support unit, says great scientists are the ones that spend time learning and improving themselves.

Work backwards from a problem. New scientist hires, especially those who recently moved from a foundational research role, sometimes find it hard to transition into the Amazon working backwards culture. The goals in foundational research are to generate knowledge or understanding regarding a particular phenomenon, without much focus on real-world impact. However, for applied research at Amazon, the main criterion of success lies in how well findings can be used to have a positive impact on customers. A well-balanced focus between curiosity- and solution-driven research is key to ensure effective execution.

Be a well-rounded scientist. Being a scientist means more than running experiments. Scientists are expected to understand the business problem, decompose a complex issue into components that are addressable by science, and communicate science effectively. Success is the journey, not the destination. If you are interested in joining Amazon’s customer-obsessed journey, please visit the Amazon Science careers page. It is always Day 1 at Amazon.

Related content

CA, ON, Toronto
Are you motivated to explore research in ambiguous spaces? Are you interested in conducting research that will improve associate, employee and manager experiences at Amazon? Do you want to work on an interdisciplinary team of scientists that collaborate rather than compete? Join us at PXT Central Science! The People eXperience and Technology Central Science Team (PXTCS) uses economics, behavioral science, statistics, and machine learning to proactively identify mechanisms and process improvements which simultaneously improve Amazon and the lives, wellbeing, and the value of work to Amazonians. We are an interdisciplinary team that combines the talents of science and engineering to develop and deliver solutions that measurably achieve this goal. Key job responsibilities As an Applied Scientist for People Experience and Technology (PXT) Central Science, you will be working with our science and engineering teams, specifically on re-imagining Generative AI Applications and Generative AI Infrastructure for HR. Applying Generative AI to HR has unique challenges such as privacy, fairness, and seamlessly integrating Enterprise Knowledge and World Knowledge and knowing which to use when. In addition, the team works on some of Amazon’s most strategic technical investments in the people space and support Amazon’s efforts to be Earth’s Best Employer. In this role you will have a significant impact on 1.5 million Amazonians and the communities Amazon serves and ample scope to demonstrate scientific thought leadership and scientific impact in addition to business impact. You will also play a critical role in the organization's business planning, work closely with senior leaders to develop goals and resource requirements, influence our long-term technical and business strategy, and help hire and develop science and engineering talent. You will also provide support to business partners, helping them use the best scientific methods and science-driven tools to solve current and upcoming challenges and deliver efficiency gains in a changing marke About the team The AI/ML team in PXTCS is working on building Generative AI solutions to reimagine Corp employee and Ops associate experience. Examples of state-of-the-art solutions are Coaching for Amazon employees (available on AZA) and reinventing Employee Recruiting and Employee Listening.
IN, KA, Bengaluru
Do you want to join an innovative team of scientists who use machine learning and statistical techniques to create state-of-the-art solutions for providing better value to Amazon’s customers? Do you want to build and deploy advanced algorithmic systems that help optimize millions of transactions every day? Are you excited by the prospect of analyzing and modeling terabytes of data to solve real world problems? Do you like to own end-to-end business problems/metrics and directly impact the profitability of the company? Do you like to innovate and simplify? If yes, then you may be a great fit to join the Machine Learning and Data Sciences team for India Consumer Businesses. If you have an entrepreneurial spirit, know how to deliver, love to work with data, are deeply technical, highly innovative and long for the opportunity to build solutions to challenging problems that directly impact the company's bottom-line, we want to talk to you. Major responsibilities - Use machine learning and analytical techniques to create scalable solutions for business problems - Analyze and extract relevant information from large amounts of Amazon’s historical business data to help automate and optimize key processes - Design, development, evaluate and deploy innovative and highly scalable models for predictive learning - Research and implement novel machine learning and statistical approaches - Work closely with software engineering teams to drive real-time model implementations and new feature creations - Work closely with business owners and operations staff to optimize various business operations - Establish scalable, efficient, automated processes for large scale data analyses, model development, model validation and model implementation - Mentor other scientists and engineers in the use of ML techniques
US, MA, Boston
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Applied Scientist with a strong deep learning background, to build industry-leading Generative Artificial Intelligence (GenAI) technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As a Applied Scientist with the AGI team, you will work with talented peers to lead the development of novel algorithms and modeling techniques, to advance the state of the art with LLMs. Your work will directly impact our customers in the form of products and services that make use of speech and language technology. You will leverage Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in spoken language understanding. About the team The AGI team has a mission to push the envelope in GenAI with LLMs and multimodal systems, in order to provide the best-possible experience for our customers.
US, WA, Seattle
The Global Cross-Channel and Cross- Category Marketing (XCM) org are seeking an experienced Economist to join our team. XCM’s mission is to be the most measurably effective and creatively breakthrough marketing organization in the world in order to strengthen the brand, grow the business, and reduce cost for Amazon overall. We achieve this through scaled campaigning in support of brands, categories, and audiences which aim to create the maximum incremental impact for Amazon as a whole by driving the Amazon flywheel. This is a high impact role with the opportunities to lead the development of state-of-the-art, scalable models to measure the efficacy and effectiveness of a new marketing channel. In this critical role, you will leverage your deep expertise in causal inference to design and implement robust measurement frameworks that provide actionable insights to drive strategic business decisions. Key Responsibilities: Develop advanced econometric and statistical models to rigorously evaluate the causal incremental impact of marketing campaigns on customer perception and customer behaviors. Collaborate cross-functionally with marketing, product, data science and engineering teams to define the measurement strategy and ensure alignment on objectives. Leverage large, complex datasets to uncover hidden patterns and trends, extracting meaningful insights that inform marketing optimization and investment decisions. Work with engineers, applied scientists and product managers to automate the model in production environment. Stay up-to-date with the latest research and methodological advancements in causal inference, causal ML and experiment design to continuously enhance the team's capabilities. Effectively communicate analysis findings, recommendations, and their business implications to key stakeholders, including senior leadership. Mentor and guide junior economists, fostering a culture of analytical excellence and innovation.
US, WA, Seattle
The XCM (Cross Channel Cross-Category Marketing) team seeks an Applied Scientist to revolutionize our marketing strategies. XCM's mission is to build the most measurably effective, creatively impactful, and cross-channel campaigning capabilities possible, with the aim of growing "big-bet" programs, strengthening positive brand perceptions, and increasing long-term free cash flow. As a science team, we're tackling complex challenges in marketing incrementality measurement, optimization and audience segmentation. In this role, you'll collaborate with a diverse team of scientists and economists to build and enhance causal measurement, optimization and prediction models for Amazon's global multi-billion dollar fixed marketing budget. You'll also work closely with various teams to develop scientific roadmaps, drive innovation, and influence key resource allocation decisions. Key job responsibilities 1) Innovating scalable marketing methodologies using causal inference and machine learning. 2) Developing interpretable models that provide actionable business insights. 3) Collaborating with engineers to automate and scale scientific solutions. 4) Engaging with stakeholders to ensure effective adoption of scientific products. 5) Presenting findings to the Amazon Science community to promote excellence and knowledge-sharing.
US, WA, Seattle
Do you want to join an innovative team of scientists who use machine learning and statistical techniques to help Amazon provide the best customer experience by preventing eCommerce fraud? Are you excited by the prospect of analyzing and modeling terabytes of data and creating state-of-the-art algorithms to solve real world problems? Do you like to own end-to-end business problems/metrics and directly impact the profitability of the company? Do you enjoy collaborating in a diverse team environment? If yes, then you may be a great fit to join the Amazon Buyer Risk Prevention (BRP) Machine Learning group. We are looking for a talented scientist who is passionate to build advanced algorithmic systems that help manage safety of millions of transactions every day. Key job responsibilities Use machine learning and statistical techniques to create scalable risk management systems Learning and understanding large amounts of Amazon’s historical business data for specific instances of risk or broader risk trends Design, development and evaluation of highly innovative models for risk management Working closely with software engineering teams to drive real-time model implementations and new feature creations Working closely with operations staff to optimize risk management operations, Establishing scalable, efficient, automated processes for large scale data analyses, model development, model validation and model implementation Tracking general business activity and providing clear, compelling management reporting on a regular basis Research and implement novel machine learning and statistical approaches
US, CA, San Diego
Do you want to join an innovative team of scientists who use machine learning and statistical techniques to help Amazon provide the best customer experience by preventing eCommerce fraud? Are you excited by the prospect of analyzing and modeling terabytes of data and creating state-of-the-art algorithms to solve real world problems? Do you like to own end-to-end business problems/metrics and directly impact the profitability of the company? Do you enjoy collaborating in a diverse team environment? If yes, then you may be a great fit to join the Amazon Buyer Risk Prevention (BRP) Machine Learning group. We are looking for a talented scientist who is passionate to build advanced algorithmic systems that help manage safety of millions of transactions every day. Key job responsibilities Use machine learning and statistical techniques to create scalable risk management systems Learning and understanding large amounts of Amazon’s historical business data for specific instances of risk or broader risk trends Design, development and evaluation of highly innovative models for risk management Working closely with software engineering teams to drive real-time model implementations and new feature creations Working closely with operations staff to optimize risk management operations, Establishing scalable, efficient, automated processes for large scale data analyses, model development, model validation and model implementation Tracking general business activity and providing clear, compelling management reporting on a regular basis Research and implement novel machine learning and statistical approaches
CA, ON, Toronto
Conversational AI ModEling and Learning (CAMEL) team is part of Amazon Devices organization where our mission is to build a best-in-class Conversational AI that is intuitive, intelligent, and responsive, by developing superior Large Language Models (LLM) solutions and services which increase the capabilities built into the model and which enable utilizing thousands of APIs and external knowledge sources to provide the best experience for each request across millions of customers and endpoints. We are looking for a passionate, talented, and resourceful Applied Scientist in the field of LLM, Artificial Intelligence (AI), Natural Language Processing (NLP), Recommender Systems and/or Information Retrieval, to invent and build scalable solutions for a state-of-the-art context-aware conversational AI. A successful candidate will have strong machine learning background and a desire to push the envelope in one or more of the above areas. The ideal candidate would also have hands-on experiences in building Generative AI solutions with LLMs, enjoy operating in dynamic environments, be self-motivated to take on challenging problems to deliver big customer impact, moving fast to ship solutions and then iterating on user feedback and interactions. Key job responsibilities As an Applied Scientist, you will leverage your technical expertise and experience to collaborate with other talented applied scientists and engineers to research and develop novel algorithms and modeling techniques to reduce friction and enable natural and contextual conversations. You will analyze, understand and improve user experiences by leveraging Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in artificial intelligence. You will work on core LLM technologies, including Prompt Engineering and Optimization, Supervised Fine-Tuning, Learning from Human Feedback, Evaluation, Self-Learning, etc. Your work will directly impact our customers in the form of novel products and services.
CA, ON, Toronto
Conversational AI ModEling and Learning (CAMEL) team is part of Amazon Devices organization where our mission is to build a best-in-class Conversational AI that is intuitive, intelligent, and responsive, by developing superior Large Language Models (LLM) solutions and services which increase the capabilities built into the model and which enable utilizing thousands of APIs and external knowledge sources to provide the best experience for each request across millions of customers and endpoints. We are looking for a passionate, talented, and resourceful Applied Scientist in the field of LLM, Artificial Intelligence (AI), Natural Language Processing (NLP), Recommender Systems and/or Information Retrieval, to invent and build scalable solutions for a state-of-the-art context-aware conversational AI. A successful candidate will have strong machine learning background and a desire to push the envelope in one or more of the above areas. The ideal candidate would also have hands-on experiences in building Generative AI solutions with LLMs, enjoy operating in dynamic environments, be self-motivated to take on challenging problems to deliver big customer impact, moving fast to ship solutions and then iterating on user feedback and interactions. Key job responsibilities As an Applied Scientist, you will leverage your technical expertise and experience to collaborate with other talented applied scientists and engineers to research and develop novel algorithms and modeling techniques to reduce friction and enable natural and contextual conversations. You will analyze, understand and improve user experiences by leveraging Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in artificial intelligence. You will work on core LLM technologies, including Prompt Engineering and Optimization, Supervised Fine-Tuning, Learning from Human Feedback, Evaluation, Self-Learning, etc. Your work will directly impact our customers in the form of novel products and services.
US, WA, Seattle
We are open to hiring candidates to work out of one of the following locations: Seattle, WA, USA Do you love using data to solve complex problems? Are you interested in innovating and developing world-class big data solutions? We have the career for you! EPP Analytics team is seeking an exceptional Data Scientist to recommend, design and deliver new advanced analytics and science innovations end-to-end partnering closely with our security/software engineers, and response investigators. Your work enables faster data-driven decision making for Preventive and Response teams by providing them with data management tools, actionable insights, and an easy-to-use reporting experience. The ideal candidate will be passionate about working with big data sets and have the expertise to utilize these data sets to derive insights, drive science roadmap and foster growth. Key job responsibilities - As a Data Scientist (DS) in EPP Analytics, you will do causal data science, build predictive models, conduct simulations, create visualizations, and influence data science practice across the organization. - Provide insights by analyzing historical data - Create experiments and prototype implementations of new learning algorithms and prediction techniques. - Research and build machine learning algorithms that improve Insider Threat risk A day in the life No two days are the same in Insider Risk teams - the nature of the work we do and constantly shifting threat landscape means sometimes you'll be working with an internal service team to find anomalous use of their data, other days you'll be working with IT teams to build improved controls. Some days you'll be busy writing detections, or mentoring or running design review meetings. The EPP Analytics team is made up of SDEs and Security Engineers who partner with Data Scientists to create big data solutions and continue to raise the bar for the EPP organization. As a member of the team you will have the opportunity to work on challenging data modeling solutions, new and innovative Quicksight based reporting, and data pipeline and process improvement projects. About the team Diverse Experiences Amazon Security values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why Amazon Security? At Amazon, security is central to maintaining customer trust and delivering delightful customer experiences. Our organization is responsible for creating and maintaining a high bar for security across all of Amazon’s products and services. We offer talented security professionals the chance to accelerate their careers with opportunities to build experience in a wide variety of areas including cloud, devices, retail, entertainment, healthcare, operations, and physical stores Inclusive Team Culture In Amazon Security, it’s in our nature to learn and be curious. Ongoing DEI events and learning experiences inspire us to continue learning and to embrace our uniqueness. Addressing the toughest security challenges requires that we seek out and celebrate a diversity of ideas, perspectives, and voices. Training & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, training, and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.