The science behind Echo Frames

How the team behind Echo Frames delivered longer battery life and improved sound quality inside the slim form factor of a pair of eyeglasses.

When the team behind Amazon’s Echo Frames set out to improve the next generation of their product, they needed to strike a delicate balance. Customer feedback on earlier versions of the smart audio eyeglasses centered on three elements: longer battery life, more style options, and improved sound quality.

A man with a beard is seen wearing a pair of Echo Frames glasses. He is standing outside and is pictured in three-quarters view.
Echo Frames feature custom-built speech processing technology that drastically improves word recognition — key for interacting with Alexa in windy or noisy environments.

Achieving all three of those goals would be a challenge in itself; doing that inside the slim form factor of a pair of Alexa-enabled eyeglasses upped the ante.

“All three of those goals are in tension with one another,” says Adam Slaboski, senior manager of product management and product lead for Echo Frames. The easiest way to improve battery and audio would be to increase the size of the device, but that would conflict with feedback around the importance of design. Amping up bass to improve the audio experience would consume more battery, and so on.

Finding that sweet spot was a huge effort in engineering and customer understanding.
Adam Slaboski

“Finding that sweet spot was a huge effort in engineering and customer understanding," Slaboski says.

With Echo Frames (3rd Gen) and Carrera Smart Glasses with Alexa (designed in collaboration with Safilo, one of the world’s leading eyewear companies), the Smart Eyewear team met the challenge.

The smart glasses feature enhanced audio playback, with custom-built speech-processing technology that dramatically improves word recognition — key for interacting with Alexa in windy or noisy environments. The new range of frame styles come in a variety of sizes, and all come with a significant boost in battery life.

From the outside, Echo Frames still look like a pair of regular eyeglasses. “But we changed everything on the inside,” says Jean Wang, general manager and director of Smart Eyewear. “And we learned new lessons along the way.”

Here’s how Amazon engineers and product designers tackled all three customer demands.

Turning up the volume with open-ear audio

Like previous generations of Echo Frames, the current model uses open-ear audio. In addition to fitting the form factor of a pair of glasses, this allows users to maintain awareness of their surroundings while interacting with Alexa or enjoying audio entertainment.

Related content
Combining psychoacoustics, signal processing, and speaker beamforming enhances stereo audio and delivers an immersive sound experience for customers.

The open-ear audio design has been popular with users who are blind or have low vision, notes Jenai Akina, senior product manager for Echo Frames. “It’s really beneficial that it doesn’t obstruct a critical sense like hearing,” she explains. “That form factor is really helpful for daily interactions — especially when we want to be open to engage with our environment and the people around us. Open ear allows customers to maintain awareness, while providing access to a voice assistant.”

Open-ear audio brings a host of unique challenges to the engineering process. Typical headphones and earbuds block off the ear from the outside world, preventing air from escaping. That funnels more of the sound waves from the speakers into the user’s ears. With an open-ear design, sound has to travel farther, and there is less control over direction. That could lower the audio volume and reduce clarity — and importantly, audio could leak out to people standing nearby. The key is to drive the sound pressure as much as possible toward the user’s ears while minimizing the audio leakage.

By bringing people into the lab, we can simulate real environmental noise conditions like wind, background noise in a crowded restaurant, and the sound of cars on the road.
Scott Choi

In working to improve audio quality, the team continued to hone the directionality of the sound while also working to improve volume and bass. A technique called dipole speaker configuration helps to do both. In addition to a sound porthole located near the ear canal, the frames feature a second porthole that cancels unnecessary sound while amping up bass.

With input from in-house audio experts and instruments to analyze measurements like harmonic distortion, the team came up with a set of potential tuning solutions that met objective targets for audio quality. They then tested those “flavors” of tuning in the lab with several user groups.

“By bringing people into the lab, we can simulate real environmental-noise conditions like wind, background noise in a crowded restaurant, and the sound of cars on the road,” explains senior manager of audio Scott Choi. That allowed his team to understand environmental variables in a controlled setting.

With the feedback from those focus groups, the team then selected a few of the most popular tunings to push out to beta testing, where users could provide feedback on a weekly basis.

“We see how the feedback trends change with each tuning change, which gradually allows it to mature and converge into a certain tuning,” Choi says. The result is audio calibrated to maximize intelligibility and volume without leaking private conversations (or guilty-pleasure playlists).

The Echo Frame team used a rotating arch of microphones to lest leakage. This animation shows the array moving in circles around a mannequin wearing the Gen 3 prototype, creating a 3D sphere plot of audio leakage. Via this testing, the team was able to minimize leakage to the side and back.
The Echo Frame team used a rotating arch of microphones to lest leakage. The array moved in circles around a mannequin wearing the Gen 3 prototype, creating a 3D sphere plot of audio leakage. Via this testing, the team was able to minimize leakage to the side and back.

To test leakage, the audio team rigged up a rotating arch of microphones. The array moved in circles around a mannequin wearing the Gen 3 prototype, creating a 3-D sphere plot of audio leakage. Choi explains that they focused on minimizing leakage to the side and back, and ultimately, the speakers were moved much closer to the ear to help minimize leakage and improve loudness.

Leakage isn’t the only privacy consideration. The Echo Frame team also continues to innovate on protecting users from bad actors who may get hold of their smart glasses.

Related content
Amazon senior principal engineer Luu Tran is helping the Alexa team innovate by collaborating closely with scientist colleagues.

Gen 2 protected users by requiring them to authenticate their sessions using a trusted phone. Without authentication, a user can’t invoke sensitive commands like “navigate me home,” unlocking a smart lock, or making a purchase. But customers didn’t like the added friction.

Now customers who enroll in Alexa Voice ID will be able to use their vocal fingerprints for authentication to receive responses to smart-home utterances.

“We’re the first on-the-go Alexa device to use Voice ID for privacy authentication,” Slaboski says.

Boosting battery life without cramping style

Gen 3 improves continuous music playback time to six hours, versus the four hours offered by the previous generation of Echo Frames. It also bumps battery life to up to 14 hours of moderate usage spread across playback, talk time, notifications, and Alexa interactions.

Delivering the desired loudness, bass, and audio quality while optimizing for battery life was a careful balance.
Ravi Sanapala

The team couldn’t simply slap on a bigger battery without making the Echo Frames look less like normal glasses. And with sound quality high on the priority list as well, the devices were going to need as much juice as ever. The team focused on trimming power use in standby mode, ensuring that the overall battery consumption would go down without weakening the speakers when users needed them.

“Delivering the desired loudness, bass, and audio quality while optimizing for battery life was a careful balance,” says senior product manager Ravi Sanapala. “We need the battery to last throughout as much of the day as possible and for Alexa to be available whenever users need it.”

The architectural changes in speaker placement helped keep power needs low while improving audio. The team also tweaked the placement of the battery itself, distributing its capacity differently than in Gen 2. Sanapala adds that algorithmic changes were key in balancing idle-battery conservation and on-demand device usage.

“We had to collaborate with all of our cross-functional teams to optimize everything,” Sanapala says.

Gen 3 also features an all-new charging stand, which is designed for compatibility with all frame shapes and keeps lenses upright, protecting them from scratches while wirelessly charging.

Making smart eyewear look like eyewear

Making glasses that are suitable for everyday wear has always been a priority. “One of our goals has always been to develop technology that appears when you need it and disappears when you don’t,” says Wang.

Previous models of Echo Frames have come in a single, one-size-fits-all style.

A person is seen wearing Echo Frames sunglasses outside. The person carries a notebook and is looking down at it, and there are some buildings and blue sky in the background.
The Echo Frames team consulted with both internal and external eyewear designers to review common and popular styles of frames, and to survey potential customers about their preferences.

“That was a very intentional move,” Wang explains. “We wanted to start simply and learn from customer feedback.”

Gen 2’s flexible spring hinge and adjustable temple tips ensured that the single size fit many different faces. In fact, Wang says, while the goal was to fit around half of all potential users, they’ve found that 85 percent of the adult population can comfortably wear the Gen 2 design.

But with Gen 3, Wang says, the team needed to go beyond designing glasses that looked typical. Customers wanted glasses that looked stylish, too.

The team consulted with both internal and external eyewear designers to review common and popular styles of frames, as well as “edgier” designs, and to survey potential customers about their preferences. After testing options with beta customers, they settled on a variety of styles in various colors that cover a range of aesthetics. They also switched to an acetate material to match the feel of high-end eyewear.

Related content
How a team of designers, scientists, developers, and engineers worked together to create a truly unique device in Echo Show 10.

While each style will still come in a single size, the range of designs will accommodate even more faces than Gen 2, as the collection spans narrow, medium, and wide fits. Each style features adjustable temple tips constructed out of silicone around a lightweight titanium core for better fit. And despite the boost in battery life, the temples of Gen 3 frames have actually been slimmed down. Wang notes that competitive products often place large batteries behind a user’s ears. But presenting Echo Frames users with something that bulky and uncomfortable was never on the table.

“We were working with really heavy constraints,” Wang says. “So we have been very deliberate in making design choices in the service of our customer. That’s challenged us to be innovative and really push the limits of what’s possible in the architecture of our designs.”

Related content

IN, HR, Gurugram
Building large-scale forecasting and optimization systems that power Amazon’s global transportation network and directly impact customer experience and cost. Key job responsibilities 1. Guide model and system design across a range of techniques, including tree-based models, deep learning (LSTMs, transformers), LLMs, and reinforcement learning. 2. Ensure models are production-ready, scalable, and robust through close partnership with stakeholders. 3. Partner with Product, Operations, and Engineering leaders to enable proactive decision-making and corrective actions. 4 Own end-to-end business metrics, directly influencing customer experience, cost optimization, and network reliability. 5. Help contribute to the broader ML community through publications, conference submissions, and internal knowledge sharing.
US, WA, Seattle
Estimating the demand response of a pricing decision is genuinely hard. The causal effects are delayed, noisy, and confounded by factors that standard experiment analysis wasn't designed to handle. Most pricing teams default to heuristics not because they don't care about customer responses, but because measuring them rigorously is an unsolved problem. P2OS is building the science to solve it. We're hiring an Economist to own that work — defining how we estimate digital demand response in a pricing context, building the identification strategies that make those estimates credible, and translating outputs into something pricing teams can use to make better decisions. The role sits at the intersection of econometric methodology and production-quality analysis, and requires someone who can operate independently in both. As science lead, you'll own the digital pricing methodology domain, and be the internal authority on causal inference for pricing across P2OS and partner teams. Key job responsibilities * Own the end-to-end digital pricing methodology for pricing — identification strategy, modeling choices, validation approach, and business use cases — and drive adoption across pricing contexts * Deliver high-stakes analyses connecting digital pricing estimates to a concrete pricing decision and strategy change at VP+ level * Apply advanced causal methods to live pricing problems; document approaches so the team can build on and extend them. * Provide causal inference guidance on pricing experiment questions as they arise — being the methodology resource when experiments generate relevant questions * Serve as cross-team economic advisor to Digital Finance, Customer Behavior, and Demand Science on assumptions and causal identification * Actively mentor junior scientists, earn trust of cross-functional tech and product partners. A day in the life In a typical day, you'll move between methodology work and stakeholder-facing analysis. - On the science side, that means reviewing identification assumptions with the Causal AS, validating estimation choices for the LTV framework, and documenting methodology decisions in ways that non-economists can act on. - On the applied side, you'll be in rooms with Finance, Pricing PMs, and other science teams: aligning on LTV definitions, resolving disagreements between competing metrics, and translating causal findings into recommendations that land in strategy reviews. - As tech lead, you need to work to develop the economists and scientists on your scrum: structured reviews, identification strategy feedback, and raising the quality of analyses before they reach stakeholders. The mix shifts, but the through-line is to progress the LTV methodology from open questions to shipped frameworks, and making sure the team's causal work is rigorous enough to hold up when it counts. About the team P2Optimization Science (P2OS) is responsible for the ML models and analytical frameworks that drive pricing decisions at scale. The team spans demand lift modeling, pricing error detection, customer lifetime value, and experimentation. Our small team of specialized applied scientists and economists works closely alongside engineers, and pricing product managers.
US, WA, Seattle
We’re working to improve shopping on Amazon using the conversational capabilities of large language models, and are searching for pioneers who are passionate about technology, innovation, and customer experience, and are ready to make a lasting impact on the industry. You'll be working with talented scientists, engineers, and technical program managers (TPM) to innovate on behalf of our customers. If you're fired up about being part of a dynamic, driven team, then this is your moment to join us on this exciting journey!
US, MA, Boston
Are you interested in how to build AI reasoning systems that give provably correct answers? Are you excited by science at the interface of classical AI reasoning and Large Language Models (LLMs)? Would you like to apply your technology to serve operations customers better? Amazon Robotics is looking for a talented Applied Scientist in Neurosymbolic AI. You will innovate on combining language models (LMs) with classical AI reasoning. You will work with a team of scientists and engineers to achieve this. You will publish your results in papers at leading venues in AI. You will be part of a larger team and have the opportunity to work on problems such as: using LMs to generate plans, using AI reasoning to verify plan correctness, learning efficient reasoning strategies, self-improving models. You will work on basic science and on business problems in robotics, automation and fulfillment across our operations. Key job responsibilities In this role you will: • Work closely with other scientists and engineers, and be part of Amazon’s diverse global science community. • Publish your research in top-tier academic venues and hone your presentation skills. • Be inspired by challenges and opportunities to invent new techniques in your area(s) of expertise. A day in the life You'll meet regularly with your technical lead and your team on your ideas, get guidance and feedback, work together on architectures and algorithms, author papers, build AI systems, all with the aim of delivering results for your operations customers. You'll work closely with other scientists to review your plans and results. You'll meet with engineers to implement your ideas at scale. About the team The Veritas team is a science team working at the boundary between language models and classical AI reasoning. We work across on customer problems in fulfillment, automation and robotics. We focus on high quality research science informed by practical problems.
US, WA, Seattle
Economists in this role partner with business stakeholders to distill complex problems into testable economic questions and generate actionable insights. They collaborate with engineers and scientists to estimate models on large-scale data, design pilots, measure impact, and scale successful prototypes into improved policies and programs. They leverage AI tools to scale economic study for broader business impact. They communicate findings to business leaders, incorporate feedback, and deliver customer-centric solutions at scale.
CA, BC, Vancouver
The Alexa Daily Essentials team delivers experiences critical to how customers interact with Alexa as part of daily life. Alexa users engage with our products across experiences connected to Timers, Alarms, Calendars, Food, and News. Our experiences include critical time saving techniques, ad-supported news audio and video, and in-depth kitchen guidance aimed at serving the needs of the family from sunset to sundown. As a Data Scientist on our team, you'll work with complex data, develop statistical methodologies, and provide critical product insights that shape how we build and optimize our solutions. You will work closely with your Analytics and Applied Science teammates. You will build frameworks and mechanisms to scale data solutions across our organization. If you are passionate about redefining how AI can improves everyone's daily life, we’d love to hear from you. Key job responsibilities Problem-Solving - Analyze complex data to identify patterns, inform product decisions, and understand root causes of anomalies. - Develop analysis and modeling approaches to drive product and engineering actions to identify patterns, insights, and understand root causes of anomalies. Your solutions directly improve the customer experience. - Independently work with product partners to identify problems and opportunities. Apply a range of data science techniques and tools to solve these problems. Use data driven insights to inform product development. Work with cross-disciplinary teams to mechanize your solution into scalable and automated frameworks. Data Infrastructure - Build data pipelines, and identify novel data sources to leverage in analytical work - both from within Alexa and from cross Amazon - Acquire data by building the necessary SQL / ETL queries Communication - Excel at communicating complex ideas to technical and non-technical audiences. - Build relationships with stakeholders and counterparts. Work with stakeholders to translate causal insights into actionable recommendations - Force multiply the work of the team with data visualizations, presentations, and/or dashboards to drive awareness and adoption of data assets and product insights - Collaborate with cross-functional teams. Mentor teammates to foster a culture of continuous learning and development
US, NY, New York
The Ads Measurement Science team in the Measurement, Ad Tech, and Data Science (MADS) team of Amazon Ads serves a centralized role developing solutions for a multitude of performance measurement products. We create solutions which measure the comprehensive impact of advertiser's ad spend, including sales impacts both online and offline and across timescales, and provide actionable insights that enable our advertisers to optimize their media portfolios. We also own the science solutions for AI tools that unlock new insights and automate high-effort customer workflows, such as custom query and report generation based on natural language user requests. We leverage a host of scientific technologies to accomplish this mission, including Generative AI, classical ML, Causal Inference, Natural Language Processing, and Computer Vision. As a Senior Applied Scientist on the team, you will be at the forefront of innovation, developing measurement solutions end-to-end from inception to production. You will set the technical vision and innovate on behalf of our customers. You will propose, design, analyze, and productionize models to provide novel measurement insights to our customers. You will partner with engineering to deploy these solutions into production. You will work with key stakeholders from various business teams to enable advertisers to act upon those metrics. Key job responsibilities * Lead the development of ad measurement models and solutions that address the full spectrum of an advertiser's investment, focusing on scalable and efficient methodologies. * Collaborate closely with cross-functional teams including engineering, product management, and business teams to define and implement measurement solutions. * Use state-of-the-art scientific technologies including Generative AI, Classical Machine Learning, Causal Inference, Natural Language Processing, and Computer Vision to develop state of the art models that measure the impact of ad spend across multiple platforms and timescales. * Drive experimentation and the continuous improvement of ML models through iterative development, testing, and optimization. * Translate complex scientific challenges into clear and impactful solutions for business stakeholders. * Mentor and guide junior scientists, fostering a collaborative and high-performing team culture. * Foster collaborations between scientists to move faster, with broader impact. * Regularly engage with the broader scientific community with presentations, publications, and patents. A day in the life You will solve real-world problems by getting and analyzing large amounts of data, generate business insights and opportunities, design simulations and experiments, and develop statistical and ML models. The team is driven by business needs, which requires collaboration with other Scientists, Engineers, and Product Managers across the advertising organization. You will prepare written and verbal presentations to share insights to audiences of varying levels of technical sophistication. Team video https://advertising.amazon.com/help/G4LNN5YWHP6SM9TJ About the team We are a team of scientists across Applied, Research, Data Science and Economist disciplines. You will work with colleagues with deep expertise in ML, NLP, CV, Gen AI, and Causal Inference with a diverse range of backgrounds. We partner closely with top-notch engineers, product managers, sales leaders, and other scientists with expertise in the ads industry and on building scalable modeling and software solutions.
US, NY, New York
The Ads Measurement Science team in the Measurement, Ad Tech, and Data Science (MADS) team of Amazon Ads serves a centralized role developing solutions for a multitude of performance measurement products. We create solutions which measure the comprehensive impact of advertiser's ad spend, including sales impacts both online and offline and across timescales, and provide actionable insights that enable our advertisers to optimize their media portfolios. We also own the science solutions for AI tools that unlock new insights and automate high-effort customer workflows, such as custom query and report generation based on natural language user requests. We leverage a host of scientific technologies to accomplish this mission, including Generative AI, classical ML, Causal Inference, Natural Language Processing, and Computer Vision. As an Applied Scientist on the team, you will lead measurement solutions end-to-end from inception to production. You will propose, design, analyze, and productionize models to provide novel measurement insights to our customers. Key job responsibilities Leverage deep expertise in one or more scientific disciplines to invent solutions to ambiguous ads measurement problems Disambiguate problems to propose clear evaluation frameworks and success criteria Work autonomously and write high quality technical documents Implement a significant portion of critical-path code, and partner with engineers to directly carry solutions into production Partner closely with other scientists to deliver large, multi-faceted technical projects Share and publish works with the broader scientific community through meetings and conferences Communicate clearly to both technical and non-technical audiences Contribute new ideas that shape the direction of the team's work Mentor more junior scientists and participate in the hiring process About the team We are a team of scientists across Applied, Research, Data Science and Economist disciplines. You will work with colleagues with deep expertise in ML, NLP, CV, Gen AI, and Causal Inference with a diverse range of backgrounds. We partner closely with top-notch engineers, product managers, sales leaders, and other scientists with expertise in the ads industry and on building scalable modeling and software solutions.
US, WA, Seattle
Are you interested in shaping the future of Advertising and B2B Sales? We are a growing team with an exciting AI-first charter and need your passion, innovative thinking, and creativity to help take our products to new heights. Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products are strategically important to our businesses driving long term growth. We break fresh ground in product and technical innovations every day! Within the Advertising Sales organization, we are building a central AI/ML team and are seeking top Applied Science talent to help us build new, science-backed services that drive success for our customers. Our goal is to transform the way account teams operate by creating actionable insights and recommendations they can share with their advertising accounts, and ingesting Generative AI throughout their end-to-end workflows to improve their work efficiency. As an Applied Scientist on the team, you will bring deep expertise in modeling dynamic systems using statistical methods and deep learning, and in optimizing those systems using reinforcement learning and operations research. You have the scientific and technical skills to build and refine models that can be implemented in production, and you leverage natural language processing and generative AI to enhance their explainability. You will chart new courses with our ad sales support technologies, and you have the communication skills necessary to explain complex technical approaches to a variety of stakeholders and customers. You will be part of a team of fellow scientists and engineers taking iterative approaches to tackle big, long-term problems. You are fluently able to leverage the latest generative AI systems and services to accelerate and improve your work while maintaining high quality in your outputs. Key job responsibilities Scientific Modeling - Conceptualize and lead state-of-the-art research on new Machine Learning and Generative Artificial Intelligence solutions to optimize all aspects of the Ad Sales business - Lead the technical approach for the design and implementation of successful models and algorithms in support of expert cross-functional teams delivering on demanding projects - Run regular A/B experiments, gather data, and perform statistical analysis - Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving - Publish scientific findings in reports and papers that can be shared internally and externally Product Development Support - Partner with software engineering and product management teams to support product and service development, define success metrics and measurement approaches, and help drive adoption of innovative new features for our services. - Lead requirements gathering sessions with product teams and business stakeholders - Maintain scientific documentation and knowledge for product initiatives Collaboration & Communication - Work closely with software engineers to deliver end-to-end solutions into production - Translate complex scientific findings into actionable business recommendations for stakeholders and senior management - Provide clear, compelling reports and presentations on a regular basis with respect to your models and services - Communicate with internal teams to showcase results and identify best practices. About the team Sales AI is a central science and engineering organization within Amazon Advertising Sales that powers selling motions and account team workflows via state-of-the-art of AI/ML services. Sales AI is investing in a range of sales intelligence models, including the development of advertiser insights, recommendations and Generative AI-powered applications throughout account team workflows.
US, NY, New York
About Sponsored Products and Brands The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities As a Machine Learning Applied Scientist, you will: * Conduct deep data analysis to derive insights to the business, and identify gaps and new opportunities * Develop scalable and effective machine-learning models and optimization strategies to solve business problems * Run regular A/B experiments, gather data, and perform statistical analysis * Work closely with software engineers to deliver end-to-end solutions into production * Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving * Conduct research on new machine-learning modeling and Generative AI solutions to optimize all aspects of Sponsored Products and Brands business About the team The Ad Response Prediction team within Sponsored Products and Brands (SPB) drives personalized shopping experiences for SPB Ads across placements, pages, and devices worldwide. We achieve this through ML and GenAI solutions that include customized shopper response prediction and session-level understanding to optimize every stage of the ad-serving process, from sourcing and bidding to widget discovery and auctions. Our responsibilities include advancing response prediction through model and feature innovations and extending prediction beyond the auction stage to areas such as targeting, sourcing, and bidding.