The science behind Echo Frames

How the team behind Echo Frames delivered longer battery life and improved sound quality inside the slim form factor of a pair of eyeglasses.

When the team behind Amazon’s Echo Frames set out to improve the next generation of their product, they needed to strike a delicate balance. Customer feedback on earlier versions of the smart audio eyeglasses centered on three elements: longer battery life, more style options, and improved sound quality.

A man with a beard is seen wearing a pair of Echo Frames glasses. He is standing outside and is pictured in three-quarters view.
Echo Frames feature custom-built speech processing technology that drastically improves word recognition — key for interacting with Alexa in windy or noisy environments.

Achieving all three of those goals would be a challenge in itself; doing that inside the slim form factor of a pair of Alexa-enabled eyeglasses upped the ante.

“All three of those goals are in tension with one another,” says Adam Slaboski, senior manager of product management and product lead for Echo Frames. The easiest way to improve battery and audio would be to increase the size of the device, but that would conflict with feedback around the importance of design. Amping up bass to improve the audio experience would consume more battery, and so on.

Finding that sweet spot was a huge effort in engineering and customer understanding.
Adam Slaboski

“Finding that sweet spot was a huge effort in engineering and customer understanding," Slaboski says.

With Echo Frames (3rd Gen) and Carrera Smart Glasses with Alexa (designed in collaboration with Safilo, one of the world’s leading eyewear companies), the Smart Eyewear team met the challenge.

The smart glasses feature enhanced audio playback, with custom-built speech-processing technology that dramatically improves word recognition — key for interacting with Alexa in windy or noisy environments. The new range of frame styles come in a variety of sizes, and all come with a significant boost in battery life.

From the outside, Echo Frames still look like a pair of regular eyeglasses. “But we changed everything on the inside,” says Jean Wang, general manager and director of Smart Eyewear. “And we learned new lessons along the way.”

Here’s how Amazon engineers and product designers tackled all three customer demands.

Turning up the volume with open-ear audio

Like previous generations of Echo Frames, the current model uses open-ear audio. In addition to fitting the form factor of a pair of glasses, this allows users to maintain awareness of their surroundings while interacting with Alexa or enjoying audio entertainment.

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The open-ear audio design has been popular with users who are blind or have low vision, notes Jenai Akina, senior product manager for Echo Frames. “It’s really beneficial that it doesn’t obstruct a critical sense like hearing,” she explains. “That form factor is really helpful for daily interactions — especially when we want to be open to engage with our environment and the people around us. Open ear allows customers to maintain awareness, while providing access to a voice assistant.”

Open-ear audio brings a host of unique challenges to the engineering process. Typical headphones and earbuds block off the ear from the outside world, preventing air from escaping. That funnels more of the sound waves from the speakers into the user’s ears. With an open-ear design, sound has to travel farther, and there is less control over direction. That could lower the audio volume and reduce clarity — and importantly, audio could leak out to people standing nearby. The key is to drive the sound pressure as much as possible toward the user’s ears while minimizing the audio leakage.

By bringing people into the lab, we can simulate real environmental noise conditions like wind, background noise in a crowded restaurant, and the sound of cars on the road.
Scott Choi

In working to improve audio quality, the team continued to hone the directionality of the sound while also working to improve volume and bass. A technique called dipole speaker configuration helps to do both. In addition to a sound porthole located near the ear canal, the frames feature a second porthole that cancels unnecessary sound while amping up bass.

With input from in-house audio experts and instruments to analyze measurements like harmonic distortion, the team came up with a set of potential tuning solutions that met objective targets for audio quality. They then tested those “flavors” of tuning in the lab with several user groups.

“By bringing people into the lab, we can simulate real environmental-noise conditions like wind, background noise in a crowded restaurant, and the sound of cars on the road,” explains senior manager of audio Scott Choi. That allowed his team to understand environmental variables in a controlled setting.

With the feedback from those focus groups, the team then selected a few of the most popular tunings to push out to beta testing, where users could provide feedback on a weekly basis.

“We see how the feedback trends change with each tuning change, which gradually allows it to mature and converge into a certain tuning,” Choi says. The result is audio calibrated to maximize intelligibility and volume without leaking private conversations (or guilty-pleasure playlists).

The Echo Frame team used a rotating arch of microphones to lest leakage. This animation shows the array moving in circles around a mannequin wearing the Gen 3 prototype, creating a 3D sphere plot of audio leakage. Via this testing, the team was able to minimize leakage to the side and back.
The Echo Frame team used a rotating arch of microphones to lest leakage. The array moved in circles around a mannequin wearing the Gen 3 prototype, creating a 3D sphere plot of audio leakage. Via this testing, the team was able to minimize leakage to the side and back.

To test leakage, the audio team rigged up a rotating arch of microphones. The array moved in circles around a mannequin wearing the Gen 3 prototype, creating a 3-D sphere plot of audio leakage. Choi explains that they focused on minimizing leakage to the side and back, and ultimately, the speakers were moved much closer to the ear to help minimize leakage and improve loudness.

Leakage isn’t the only privacy consideration. The Echo Frame team also continues to innovate on protecting users from bad actors who may get hold of their smart glasses.

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Gen 2 protected users by requiring them to authenticate their sessions using a trusted phone. Without authentication, a user can’t invoke sensitive commands like “navigate me home,” unlocking a smart lock, or making a purchase. But customers didn’t like the added friction.

Now customers who enroll in Alexa Voice ID will be able to use their vocal fingerprints for authentication to receive responses to smart-home utterances.

“We’re the first on-the-go Alexa device to use Voice ID for privacy authentication,” Slaboski says.

Boosting battery life without cramping style

Gen 3 improves continuous music playback time to six hours, versus the four hours offered by the previous generation of Echo Frames. It also bumps battery life to up to 14 hours of moderate usage spread across playback, talk time, notifications, and Alexa interactions.

Delivering the desired loudness, bass, and audio quality while optimizing for battery life was a careful balance.
Ravi Sanapala

The team couldn’t simply slap on a bigger battery without making the Echo Frames look less like normal glasses. And with sound quality high on the priority list as well, the devices were going to need as much juice as ever. The team focused on trimming power use in standby mode, ensuring that the overall battery consumption would go down without weakening the speakers when users needed them.

“Delivering the desired loudness, bass, and audio quality while optimizing for battery life was a careful balance,” says senior product manager Ravi Sanapala. “We need the battery to last throughout as much of the day as possible and for Alexa to be available whenever users need it.”

The architectural changes in speaker placement helped keep power needs low while improving audio. The team also tweaked the placement of the battery itself, distributing its capacity differently than in Gen 2. Sanapala adds that algorithmic changes were key in balancing idle-battery conservation and on-demand device usage.

“We had to collaborate with all of our cross-functional teams to optimize everything,” Sanapala says.

Gen 3 also features an all-new charging stand, which is designed for compatibility with all frame shapes and keeps lenses upright, protecting them from scratches while wirelessly charging.

Making smart eyewear look like eyewear

Making glasses that are suitable for everyday wear has always been a priority. “One of our goals has always been to develop technology that appears when you need it and disappears when you don’t,” says Wang.

Previous models of Echo Frames have come in a single, one-size-fits-all style.

A person is seen wearing Echo Frames sunglasses outside. The person carries a notebook and is looking down at it, and there are some buildings and blue sky in the background.
The Echo Frames team consulted with both internal and external eyewear designers to review common and popular styles of frames, and to survey potential customers about their preferences.

“That was a very intentional move,” Wang explains. “We wanted to start simply and learn from customer feedback.”

Gen 2’s flexible spring hinge and adjustable temple tips ensured that the single size fit many different faces. In fact, Wang says, while the goal was to fit around half of all potential users, they’ve found that 85 percent of the adult population can comfortably wear the Gen 2 design.

But with Gen 3, Wang says, the team needed to go beyond designing glasses that looked typical. Customers wanted glasses that looked stylish, too.

The team consulted with both internal and external eyewear designers to review common and popular styles of frames, as well as “edgier” designs, and to survey potential customers about their preferences. After testing options with beta customers, they settled on a variety of styles in various colors that cover a range of aesthetics. They also switched to an acetate material to match the feel of high-end eyewear.

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While each style will still come in a single size, the range of designs will accommodate even more faces than Gen 2, as the collection spans narrow, medium, and wide fits. Each style features adjustable temple tips constructed out of silicone around a lightweight titanium core for better fit. And despite the boost in battery life, the temples of Gen 3 frames have actually been slimmed down. Wang notes that competitive products often place large batteries behind a user’s ears. But presenting Echo Frames users with something that bulky and uncomfortable was never on the table.

“We were working with really heavy constraints,” Wang says. “So we have been very deliberate in making design choices in the service of our customer. That’s challenged us to be innovative and really push the limits of what’s possible in the architecture of our designs.”

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Are you interested in shaping the future of Advertising and B2B Sales? We are a growing team with an exciting AI-first charter and need your passion, innovative thinking, and creativity to help take our products to new heights. Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products are strategically important to our businesses driving long term growth. We break fresh ground in product and technical innovations every day! Within the Advertising Sales organization, we are building a central AI/ML team and are seeking top Applied Science talent to help us build new, science-backed services that drive success for our customers. Our goal is to transform the way account teams operate by creating AI agents that help optimize their end-to-end workflows, and developing actionable insights and recommendations they can share with their advertising accounts As an Applied Scientist on the team with a specific focus on creating autonomous AI agents that can operate accurately at large scale, you will bring deep expertise in Natural Language Processing (inc. tokenization, syntactic parsing, named entity recognition (NER), sentiment analysis, text classification), Large Language Models (inc. foundation model fundamentals, post-training, reward modeling, RAG, transformer architecture), Deep Learning and/or Reinforcement Learning . You have the scientific and technical skills to build and refine models that can be implemented in production and you continuously measure the performance of your system to drive continuous improvements. You will contribute to chart new courses with our ad sales support technologies, and you have the communication skills necessary to explain complex technical approaches to a variety of stakeholders and customers. You will be part of a team of fellow scientists and engineers taking on iterative approaches to tackle big, long-term problems. You are fluently able to leverage the latest Generative AI systems and services to accelerate and improve your work while maintaining high quality in your work outputs. Key job responsibilities Scientific Modeling - Conceptualize and lead state-of-the-art research on new NLP, LLM and (Generative) Artificial Intelligence solutions (inc. post-training, fine-tuning, reward modeling) to optimize all aspects of the Ad Sales business - Lead the technical approach for the design and implementation of successful models and algorithms in support of expert cross-functional teams delivering on demanding projects - Run regular A/B experiments, gather data, and perform statistical analysis - Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving - Publish scientific findings in reports and papers that can be shared internally and externally Product Development Support - Partner with software engineering and product management teams to support product and service development, define success metrics and measurement approaches, and help drive adoption of innovative new features for our services. - Lead requirements gathering sessions with product teams and business stakeholders - Maintain scientific documentation and knowledge for product initiatives Collaboration & Communication - Work closely with software engineers to deliver end-to-end solutions into production - Translate complex scientific findings into actionable business recommendations for stakeholders and senior management - Provide clear, compelling reports and presentations on a regular basis with respect to your models and services - Communicate with internal teams to showcase results and identify best practices. About the team Sales AI is a central science and engineering organization within Amazon Advertising Sales that powers selling motions and account team workflows via state-of-the-art of AI/ML services. Sales AI is investing in a range of sales intelligence models, including the development of advertiser insights, recommendations and Generative AI-powered applications throughout account team workflows.
US, WA, Bellevue
Alexa+ is Amazon’s next-generation, AI-powered virtual assistant. Building on the original Alexa, it uses generative AI to deliver a more conversational, personalized, and effective experience. As an Applied Scientist II on the Alexa Sensitive Content Intelligence (ASCI) team, you'll be part of an elite group developing industry-leading technologies in attribute extraction and sensitive content detection that work seamlessly across all languages and countries. In this role, you'll join a team of exceptional scientists pushing the boundaries of Natural Language Processing. Working in our dynamic, fast-paced environment, you'll develop novel algorithms and modeling techniques that advance the state of the art in NLP. Your innovations will directly shape how millions of customers interact with Amazon Echo, Echo Dot, Echo Show, and Fire TV devices every day. What makes this role exciting is the unique blend of scientific innovation and real-world impact. You'll be at the intersection of theoretical research and practical application, working alongside talented engineers and product managers to transform breakthrough ideas into customer-facing experiences. Your work will be crucial in ensuring Alexa remains at the forefront of AI technology while maintaining the highest standards of trust and safety. We're looking for a passionate innovator who combines strong technical expertise with creative problem-solving skills. Your deep understanding of NLP models (including LSTM and transformer-based architectures) will be essential in tackling complex challenges and identifying novel solutions. You'll leverage your exceptional technical knowledge, strong Computer Science fundamentals, and experience with large-scale distributed systems to create reliable, scalable, and high-performance products that delight our customers. Key job responsibilities In this dynamic role, you'll design and implement GenAI solutions that define the future of AI interaction. You'll pioneer novel algorithms, conduct ground breaking experiments, and optimize user experiences through innovative approaches to sensitive content detection and mitigation. Working alongside exceptional engineers and scientists, you'll transform theoretical breakthroughs into practical, scalable solutions that strengthen user trust in Alexa globally. You'll also have the opportunity to mentor rising talent, contributing to Amazon's culture of scientific excellence while helping build high-performing teams that deliver swift, impactful results. A day in the life Imagine starting your day collaborating with brilliant minds on advancing state-of-the-art NLP algorithms, then moving on to analyze experiment results that could reshape how Alexa understands and responds to users. You'll partner with cross-functional teams - from engineers to product managers - to ensure data quality, refine policies, and enhance model performance. Your expertise will guide technical discussions, shape roadmaps, and influence key platform features that require cross-team leadership. About the team The Alexa Sensitive Content Intelligence (ASCI) team owns the Responsible AI and customer feedback charters in Alexa+ and Classic Alexa across all device endpoints, modalities and languages. The mission of our team is to (1) minimize negative surprises to customers caused by sensitive content, (2) detect and prevent potential brand-damaging interactions, (3) build customer trust through generating appropriate interactions on sensitive topics, and (4) analyze customer feedback to gain insight and drive continuous improvement loops. The term “sensitive content” includes within its scope a wide range of categories of content such as offensive content (e.g., hate speech, racist speech), profanity, content that is suitable only for certain age groups, politically polarizing content, and religiously polarizing content. The term “content” refers to any material that is exposed to customers by Alexa (including both 1P and 3P experiences) and includes text, speech, audio, and video.