The science behind Amazon’s spatial audio-processing technology

Combining psychoacoustics, signal processing, and speaker beamforming enhances stereo audio and delivers an immersive sound experience for customers.

With every new Echo device and upgrade, we challenge ourselves to bring the best audio experience to our customers at an affordable price. This year, we’re introducing Amazon’s own custom-built spatial audio-processing technology, designed to enhance stereo sound on compatible Echo devices.

The version of the technology on Echo Studio, for instance, is customized to the specific acoustic design of the speakers and employs digital-processing methods — such as upmixing and virtualization — so stereo audio, television shows, and movie soundtracks feel closer to the listener, with greater width, clarity, and presence. It turns the Echo Studio into a hi-fi audio system that mirrors that of a stereo reference arrangement. Vocal performances are more present in the center soundstage, and stereo panned instruments are better defined on the sides, thereby creating a more immersive sound experience that reproduces the artist's intent.

In this blog post, we break down how we built this spatial audio-processing technology with an emphasis on the way humans perceive sound — or psychoacoustics — by using a combination of crosstalk cancellation, speaker beamforming, and upmixing to create a room-filling, spatial audio experience.

Psychoacoustics: Width, depth, and listening zones

Throughout development, we characterize the stereo image by its psychoacoustic qualities, including width, depth, and listening zones. We then investigate how sound waves interact with listeners in various room shapes and sizes and how signal-processing methods affect the listener’s experience.

Stereo angle.png
Echo Studio virtualizes the stereo sound field at the listener’s location in the far field.

Width

Width: The angular extent (wide vs. narrow) of localizable elements in the stereo image along the horizontal — or azimuth — plane.

When determining the width of a sound field, we first consider localizable elements such as a point-source that would induce time and level differences in the acoustic responses at the listener’s two ears. To model this phenomenon, it is helpful to compare the listening experiences on headphones vs. a loudspeaker in terms of the separation of left and right ear responses.

Unlike loudspeaker listening, headphone listening lacks a crosstalk path, as illustrated in the image below. In order to make headphone listening realistic, we can model crosstalk from the point-source to the two ears using an all-pass signal-processing filter for one ear and a delayed low-pass filter for the other ear. The two filters approximate and parameterize the listener’s ear responses with respect to their relative head-related transfer functions (HRTFs), which contain important cues that the human ear uses to localize sound. Moreover, the filter design ensures that there’s minimal modification to the signal spectra — or tonal balance — and therefore preserves the original playback content.

Crosstalk simulation.png
All-pass and delayed low-pass filters approximate the angle-dependent relative ipsilateral (same side of the body) and contralateral (opposite side of the body) head-related transfer functions (HRTFs).

However, unlike headphones, an external speaker can create its own crosstalk for the listener, depending on its placement. For example, the left and right speaker transducers, or drivers, on the Echo Studio are narrowly spaced within the device, whereas the speakers in a standard stereo pair are 60 degrees apart relative to the listener.

With the spatial audio-processing technology on Echo Studio, we decouple the crosstalk of the driver pair by modeling and then inverting the system of equations between each driver and the listener’s ears, via crosstalk cancellation (CTC) methods. If we have more than two drivers, then the more general formulation is called null-steering, where filters are designed for all the drivers so that their acoustic responses cancel at one ear.

In both cases, we can normalize the filter design to satisfy a target cancellation gain curve defined by the power ratio of the acoustic energy at the ipsilateral (same side of the body) and contralateral (opposite side of the body) ears across frequencies. This prevents overfitting the cancellation to an exact location, since a listener may be at varying distances or not perfectly centered to the device.

Once the driver’s CTC filters are designed for stereo inputs, they can be combined with the approximated HRTF filters that introduce the amount of crosstalk consistent with a stereo reference system.

CTC filters.png
Stereo virtualization for external speaker playback specifies an additional pair of crosstalk cancellation (CTC) filters for nulling the contralateral acoustic response. The relative transfer function (RTF) filter realizes the ratio of the two CTC filter responses.

Depth

Depth: The distance (frontal vs. recessed) of the perceived sound field from the listener.

The distance at which sound elements in an audio track localize correlates with the relationship — or coherence — of the two signals between the sound source and the listener’s ears. For example, a simple left or right signal from a speaker is easy to understand, but if the audio mixes with the room’s reverberation, the audio clarity decreases, and the audio sounds recessed.

In speaker playback, however, we contend with the speaker directivity and its interaction with the room environment. For example, a direct acoustic path between a speaker and a listener preserves the desired clarity of the original content. But when the acoustic signal reflects off of walls, the loss in coherence recesses the perceived sound field and causes elements to smear spatially. This is why tracks heard anechoically or on headphones appear closer — or even inside the listener’s head — and clearer than tracks heard over external speakers in a reverberant room. In the first case, the acoustic response is direct from the driver to the listener’s ears, while external speakers must contend with the effects of the room environment.

Beamformer impact.png
Strong room reflections and reverberation mask the binaural cues and reduce the perceived distance of the soundstage. Speaker beamforming pushes the soundstage forward by attenuating the indirect sound energy, increasing the critical distance and coherence.

As part of our custom-built spatial audio technology, we can control the speaker directivity via careful beamforming. The speaker drivers can be filtered to produce a sound field with a directivity that sums coherently on-axis and cancels off-axis. That is, the acoustic response is greatest when the listener is lined up in front of the speaker and, conversely, weakest when the listener is to the side at +/- 90 degrees.

Therefore, one way to design with such directivity is to place two nulls at +/- 90-degree angles and either control for the cancellation gain between on-/off-axis power responses or the shape of the nulls as a function of azimuth. The resulting beam pattern is one with a main lobe that is wide enough for the direct path to be strong, at up to a +/- 45-degree azimuth listening window, before quickly tapering off to minimize the acoustic energy further off-axis, which would reflect off the walls.

This has the intended effect of making stereo audio feel closer to the listener, with greater clarity than is typical in an acoustically untreated listening environment like a living room. The effect is similar to how theaters reproduce a frontal soundstage over different seating areas, despite the speakers’ being far away.

Beamforming.png
The speaker beamformer increases directivity after placing two off-axis nulls in the midrange frequencies. The acoustic responses over frequency and azimuth contrast that of simple matrix mixing with the beamformer realized in relative-transfer-function (RTF) form.

Listening zones

Listening zone: The mapping between the listening area and the stereo soundstage.

A listening “sweet spot” — the stereo image in a hi-fi audio system reference stereo pair — is best reproduced when the listener’s location forms an equilateral triangle with the stereo speaker pair. If the listener angle exceeds +/- 30 degrees, then a hole is created in the listener’s phantom center due to the loss of inter-speaker-to-ear coherence as room reflections grow stronger. Important elements of the audio mix, such as vocals, lose their presence. If the listener angle falls below +/- 30 degrees, then the stereo image narrows, as audio elements collapse toward the center. If the listener’s location is off-axis, then the stereo image biases towards one side or the other.

Phantom center.png
The stereo field relies on a “phantom center”, where important lead vocals and instruments are mixed. The center content can be separated from the original stereo left and right input after the mid-/side decomposition.

To combat this, our spatial audio technology aims to reproduce the stereo image over the largest listening area. In practice, the intended listening area of CTC-filtered playback conflicts with that of beamforming designs that control for speaker directivity. We can achieve a compromise by performing stereo upmixing and then applying different beamforming filters to each channel. For example, we can upmix into left, right, and center (LRC), where the center is minimally correlated with left-minus-right in the mid-/side decomposition.

The upmixed left channel is processed through the CTC filter that nulls the right ear after virtualization, the upmixed right channel nulls the left ear, and the center channel is beamformed with a wide main lobe. This means that vocal performances are more present in the center, while the stereo panned instruments are better defined on the side, creating a more immersive sound experience for the listener.

Signal flow.png
After upmixing, the virtualization and the crosstalk cancellation (CTC) widens the left and right channels, and the midrange beamformer pushes the center content forward. Subsequent delay blocks phase-align the faster of the two paths.

We’re continuing to iterate and refine technology across the Echo portfolio to bring the best audio experience to our customers. If you’d like to learn more about beamforming and speaker directivity in room acoustics, read papers published by our engineering team: “Fast source-room-receiver modeling”, in EUSIPCO 2020, and “Spherical harmonic beamformer designs", in EURASIP 2021.

Research areas

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The Sponsored Products and Brands (SPB) team at Amazon Ads is transforming advertising through generative AI technologies. We help millions of customers discover products and engage with brands across Amazon.com and beyond. Our team combines human creativity with artificial intelligence to reinvent the entire advertising lifecycle—from ad creation and optimization to performance analysis and customer insights. We develop responsible AI technologies that balance advertiser needs, enhance shopping experiences, and strengthen the marketplace. Our team values innovation and tackles complex challenges that push the boundaries of what's possible with AI. Join us in shaping the future of advertising. Key job responsibilities This role will redesign how ads create personalized, relevant shopping experiences with customer value at the forefront. Key responsibilities include: - Design and develop solutions using GenAI, deep learning, multi-objective optimization and/or reinforcement learning to transform ad retrieval, auctions, whole-page relevance, and shopping experiences. - Partner with scientists, engineers, and product managers to build scalable, production-ready science solutions. - Apply industry advances in GenAI, Large Language Models (LLMs), and related fields to create innovative prototypes and concepts. - Improve the team's scientific and technical capabilities by implementing algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor junior scientists and engineers to build a high-performing, collaborative team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value.
US, WA, Seattle
Amazon.com strives to be Earth's most customer-centric company where customers can shop in our stores to find and discover anything they want to buy. We hire the world's brightest minds, offering them a fast paced, technologically sophisticated and friendly work environment. Economists at Amazon partner closely with senior management, business stakeholders, scientist and engineers, and economist leadership to solve key business problems ranging from Amazon Web Services, Kindle, Prime, inventory planning, international retail, third party merchants, search, pricing, labor and employment planning, effective benefits (health, retirement, etc.) and beyond. Amazon Economists build econometric models using our world class data systems and apply approaches from a variety of skillsets – applied macro/time series, applied micro, econometric theory, empirical IO, empirical health, labor, public economics and related fields are all highly valued skillsets at Amazon. You will work in a fast moving environment to solve business problems as a member of either a cross-functional team embedded within a business unit or a central science and economics organization. You will be expected to develop techniques that apply econometrics to large data sets, address quantitative problems, and contribute to the design of automated systems around the company. About the team The International Seller Services (ISS) Economics team is a dynamic group at the forefront of shaping Amazon's global seller ecosystem. As part of ISS, we drive innovation and growth through sophisticated economic analysis and data-driven insights. Our mission is critical: we're transforming how Amazon empowers millions of international sellers to succeed in the WW digital marketplace. Our team stands at the intersection of innovative technology and practical business solutions. We're leading Amazon's transformation in seller services through work with Large Language Models (LLMs) and generative AI, while tackling fundamental questions about seller growth, marketplace dynamics, and operational efficiency. What sets us apart is our unique blend of rigorous economic methodology and practical business impact. We're not just analyzing data – we're building the frameworks and measurement systems that will define the future of Amazon's seller services. Whether we're optimizing the seller journey, evaluating new technologies, or designing innovative service models, our team transforms complex economic challenges into actionable insights that drive real-world results. Join us in shaping how millions of businesses worldwide succeed on Amazon's marketplace, while working on problems that combine economic theory, advanced analytics, and innovative technology.
AU, VIC, Melbourne
We are scaling an advanced team of talented Machine Learning Scientists in Melbourne. This is your chance to join our a wider international community of ML experts changing the way our customers experience Amazon. Amazon's International Machine Learning team partners with businesses across the diverse Amazon ecosystem to drive innovation and deliver exceptional experiences for customers around the globe. Our team works on a wide variety of high-impact projects that deliver innovation at global scale, leveraging unrivalled access to the latest technology, whilst actively contributing to the research community by publishing in top machine learning conferences. As part of Amazon's Research and Development organization, you will have the opportunity to push the boundaries of applied science and deploy solutions that directly benefit millions of Amazon customers worldwide. Whether you are exploring the frontiers of generative AI, developing next-generation recommender systems, or optimizing agentic workflows, your work at Amazon has the power to truly change the world. Join us in this exciting journey as we redefine the present and the future of innovative applied science. Key job responsibilities - You will take on complex problems, work on solutions that either leverage or extend existing academic and industrial research, and utilize your own out-of-the-box pragmatic thinking. - In addition to coming up with novel solutions and building prototypes, you will deliver these to production in customer facing applications, in partnership with product and development teams. - You will publish papers internally and externally, contributing to advancing knowledge in the field of applied machine learning and generative AI. About the team Our team is composed of scientists with PhDs, with a strong publication profile and an appetite to see the impact of innovation on real-world systems at scale.
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the next-level. We focus on creating entirely new products and services with a goal of positively impacting the lives of our customers. No industries or subject areas are out of bounds. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. Here at Amazon, we embrace our differences. We are committed to furthering our culture of inclusion. We have thirteen employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We are constantly learning through programs that are local, regional, and global. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust. Key job responsibilities * Partner with laboratory science teams on design and analysis of experiments * Originate and lead the development of new data collection workflows with cross-functional partners * Develop and deploy scalable bioinformatics analysis and QC workflows * Evaluate and incorporate novel bioinformatic approaches to solve critical business problems About the team Our team highly values work-life balance, mentorship and career growth. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We care about your career growth and strive to assign projects and offer training that will challenge you to become your best.