The science behind Amazon’s spatial audio-processing technology

Combining psychoacoustics, signal processing, and speaker beamforming enhances stereo audio and delivers an immersive sound experience for customers.

With every new Echo device and upgrade, we challenge ourselves to bring the best audio experience to our customers at an affordable price. This year, we’re introducing Amazon’s own custom-built spatial audio-processing technology, designed to enhance stereo sound on compatible Echo devices.

The version of the technology on Echo Studio, for instance, is customized to the specific acoustic design of the speakers and employs digital-processing methods — such as upmixing and virtualization — so stereo audio, television shows, and movie soundtracks feel closer to the listener, with greater width, clarity, and presence. It turns the Echo Studio into a hi-fi audio system that mirrors that of a stereo reference arrangement. Vocal performances are more present in the center soundstage, and stereo panned instruments are better defined on the sides, thereby creating a more immersive sound experience that reproduces the artist's intent.

In this blog post, we break down how we built this spatial audio-processing technology with an emphasis on the way humans perceive sound — or psychoacoustics — by using a combination of crosstalk cancellation, speaker beamforming, and upmixing to create a room-filling, spatial audio experience.

Psychoacoustics: Width, depth, and listening zones

Throughout development, we characterize the stereo image by its psychoacoustic qualities, including width, depth, and listening zones. We then investigate how sound waves interact with listeners in various room shapes and sizes and how signal-processing methods affect the listener’s experience.

Stereo angle.png
Echo Studio virtualizes the stereo sound field at the listener’s location in the far field.

Width

Width: The angular extent (wide vs. narrow) of localizable elements in the stereo image along the horizontal — or azimuth — plane.

When determining the width of a sound field, we first consider localizable elements such as a point-source that would induce time and level differences in the acoustic responses at the listener’s two ears. To model this phenomenon, it is helpful to compare the listening experiences on headphones vs. a loudspeaker in terms of the separation of left and right ear responses.

Unlike loudspeaker listening, headphone listening lacks a crosstalk path, as illustrated in the image below. In order to make headphone listening realistic, we can model crosstalk from the point-source to the two ears using an all-pass signal-processing filter for one ear and a delayed low-pass filter for the other ear. The two filters approximate and parameterize the listener’s ear responses with respect to their relative head-related transfer functions (HRTFs), which contain important cues that the human ear uses to localize sound. Moreover, the filter design ensures that there’s minimal modification to the signal spectra — or tonal balance — and therefore preserves the original playback content.

Crosstalk simulation.png
All-pass and delayed low-pass filters approximate the angle-dependent relative ipsilateral (same side of the body) and contralateral (opposite side of the body) head-related transfer functions (HRTFs).

However, unlike headphones, an external speaker can create its own crosstalk for the listener, depending on its placement. For example, the left and right speaker transducers, or drivers, on the Echo Studio are narrowly spaced within the device, whereas the speakers in a standard stereo pair are 60 degrees apart relative to the listener.

With the spatial audio-processing technology on Echo Studio, we decouple the crosstalk of the driver pair by modeling and then inverting the system of equations between each driver and the listener’s ears, via crosstalk cancellation (CTC) methods. If we have more than two drivers, then the more general formulation is called null-steering, where filters are designed for all the drivers so that their acoustic responses cancel at one ear.

In both cases, we can normalize the filter design to satisfy a target cancellation gain curve defined by the power ratio of the acoustic energy at the ipsilateral (same side of the body) and contralateral (opposite side of the body) ears across frequencies. This prevents overfitting the cancellation to an exact location, since a listener may be at varying distances or not perfectly centered to the device.

Once the driver’s CTC filters are designed for stereo inputs, they can be combined with the approximated HRTF filters that introduce the amount of crosstalk consistent with a stereo reference system.

CTC filters.png
Stereo virtualization for external speaker playback specifies an additional pair of crosstalk cancellation (CTC) filters for nulling the contralateral acoustic response. The relative transfer function (RTF) filter realizes the ratio of the two CTC filter responses.

Depth

Depth: The distance (frontal vs. recessed) of the perceived sound field from the listener.

The distance at which sound elements in an audio track localize correlates with the relationship — or coherence — of the two signals between the sound source and the listener’s ears. For example, a simple left or right signal from a speaker is easy to understand, but if the audio mixes with the room’s reverberation, the audio clarity decreases, and the audio sounds recessed.

In speaker playback, however, we contend with the speaker directivity and its interaction with the room environment. For example, a direct acoustic path between a speaker and a listener preserves the desired clarity of the original content. But when the acoustic signal reflects off of walls, the loss in coherence recesses the perceived sound field and causes elements to smear spatially. This is why tracks heard anechoically or on headphones appear closer — or even inside the listener’s head — and clearer than tracks heard over external speakers in a reverberant room. In the first case, the acoustic response is direct from the driver to the listener’s ears, while external speakers must contend with the effects of the room environment.

Beamformer impact.png
Strong room reflections and reverberation mask the binaural cues and reduce the perceived distance of the soundstage. Speaker beamforming pushes the soundstage forward by attenuating the indirect sound energy, increasing the critical distance and coherence.

As part of our custom-built spatial audio technology, we can control the speaker directivity via careful beamforming. The speaker drivers can be filtered to produce a sound field with a directivity that sums coherently on-axis and cancels off-axis. That is, the acoustic response is greatest when the listener is lined up in front of the speaker and, conversely, weakest when the listener is to the side at +/- 90 degrees.

Therefore, one way to design with such directivity is to place two nulls at +/- 90-degree angles and either control for the cancellation gain between on-/off-axis power responses or the shape of the nulls as a function of azimuth. The resulting beam pattern is one with a main lobe that is wide enough for the direct path to be strong, at up to a +/- 45-degree azimuth listening window, before quickly tapering off to minimize the acoustic energy further off-axis, which would reflect off the walls.

This has the intended effect of making stereo audio feel closer to the listener, with greater clarity than is typical in an acoustically untreated listening environment like a living room. The effect is similar to how theaters reproduce a frontal soundstage over different seating areas, despite the speakers’ being far away.

Beamforming.png
The speaker beamformer increases directivity after placing two off-axis nulls in the midrange frequencies. The acoustic responses over frequency and azimuth contrast that of simple matrix mixing with the beamformer realized in relative-transfer-function (RTF) form.

Listening zones

Listening zone: The mapping between the listening area and the stereo soundstage.

A listening “sweet spot” — the stereo image in a hi-fi audio system reference stereo pair — is best reproduced when the listener’s location forms an equilateral triangle with the stereo speaker pair. If the listener angle exceeds +/- 30 degrees, then a hole is created in the listener’s phantom center due to the loss of inter-speaker-to-ear coherence as room reflections grow stronger. Important elements of the audio mix, such as vocals, lose their presence. If the listener angle falls below +/- 30 degrees, then the stereo image narrows, as audio elements collapse toward the center. If the listener’s location is off-axis, then the stereo image biases towards one side or the other.

Phantom center.png
The stereo field relies on a “phantom center”, where important lead vocals and instruments are mixed. The center content can be separated from the original stereo left and right input after the mid-/side decomposition.

To combat this, our spatial audio technology aims to reproduce the stereo image over the largest listening area. In practice, the intended listening area of CTC-filtered playback conflicts with that of beamforming designs that control for speaker directivity. We can achieve a compromise by performing stereo upmixing and then applying different beamforming filters to each channel. For example, we can upmix into left, right, and center (LRC), where the center is minimally correlated with left-minus-right in the mid-/side decomposition.

The upmixed left channel is processed through the CTC filter that nulls the right ear after virtualization, the upmixed right channel nulls the left ear, and the center channel is beamformed with a wide main lobe. This means that vocal performances are more present in the center, while the stereo panned instruments are better defined on the side, creating a more immersive sound experience for the listener.

Signal flow.png
After upmixing, the virtualization and the crosstalk cancellation (CTC) widens the left and right channels, and the midrange beamformer pushes the center content forward. Subsequent delay blocks phase-align the faster of the two paths.

We’re continuing to iterate and refine technology across the Echo portfolio to bring the best audio experience to our customers. If you’d like to learn more about beamforming and speaker directivity in room acoustics, read papers published by our engineering team: “Fast source-room-receiver modeling”, in EUSIPCO 2020, and “Spherical harmonic beamformer designs", in EURASIP 2021.

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Customer Experience and Business Trends (CXBT) is looking for an Applied Scientist to join its team. CXBT's mission is to create best-in-class AI agents that seamlessly integrate multimodal inputs, enabling natural, empathetic, and adaptive interactions. We leverage advanced architectures, cross-modal learning, interpretability, and responsible AI techniques to provide coherent, context-aware responses augmented by real-time knowledge retrieval. As part of CXBT, we have a vision to revolutionize how we understand, test, and optimize customer experiences at scale. Where traditional testing approaches fall short, we create AI-powered solutions that enable rapid experimentation, de-risk product launches, and generate actionable insights, -all before a single real customer is impacted. Be a part of our agentic initiative and shape how Amazon leverages artificial intelligence to run tests at scale and improve customer experiences. As an Applied Scientist, you will research state-of-the-art techniques in agent-based modeling, and lead scientific innovation by building foundational agentic simulation capabilities. If you are passionate about the intersection of AI and human behavior modeling, and want to fundamentally influence how Amazon tests and improves customer experiences, this role offers a great opportunity to make your mark. Key job responsibilities - Design and implement frameworks for creating representative, diverse agents that faithfully capture real-world characteristics - Use state-of-the-art techniques in user modeling and behavioral simulation to build robust agentic frameworks - Develop data simulation approaches that mimic real-world speech interactions. - Research and implement novel algorithms and modeling techniques. - Acquire and curate diverse datasets while ensuring user privacy. - Create robust evaluation metrics and test sets to assess language model performance. - Innovate in data representation and model training techniques. - Apply responsible AI practices throughout the development process. - Write clear, scientific documentation describing methodologies, solutions, and design choices. A day in the life Our team is dedicated to improving Amazon's products and services through evaluation of the end-to-end customer experience using both internal and external processes and technology. Our mission is to deeply understand our customers' experiences, challenge the status quo, and provide insights that drive innovation to improve that experience. Through our analysis and insights, we inform business decisions that directly impact customer experience as customers of new GenAI and LLM technologies. About the team Customer Experience and Business Trends (CXBT) is an organization made up of a diverse suite of functions dedicated to deeply understanding and improving customer experience, globally. We are a team of builders that develop products, services, ideas, and various ways of leveraging data to influence product and service offerings – for almost every business at Amazon – for every customer (e.g., consumers, developers, sellers/brands, employees, investors, streamers, gamers).
US, WA, Seattle
We are looking for a passionate Applied Scientist to contribute to the next generation of agentic AI applications for Amazon advertisers. In this role, you will support the development of agentic architectures, help build tools and datasets, and contribute to systems that can reason, plan, and act autonomously across complex advertiser workflows. You will work alongside senior scientists at the forefront of applied AI, gaining hands-on experience with methods for fine-tuning, reinforcement learning, and preference optimization, while contributing to evaluation frameworks that ensure safety, reliability, and trust at scale. You will work backwards from the needs of advertisers—contributing to customer-facing products that directly help them create, optimize, and grow their campaigns. Beyond building models, you will support the agent ecosystem by experimenting with and applying core primitives such as tool orchestration, multi-step reasoning, and adaptive preference-driven behavior. This role involves tackling well-scoped technical problems, while collaborating with engineers and product managers to bring solutions into production. Key Job Responsibilities - Contribute to building agents that guide advertisers in conversational and non-conversational experiences. - Implement model and agent optimization techniques, including supervised fine-tuning, instruction tuning, and preference optimization (e.g., DPO/IPO) under guidance from senior scientists. - Support dataset curation and tool development for MCP. - Contribute to evaluation pipelines for agent workflows, including automated benchmarks, multi-step reasoning tests, and safety guardrails. - Implement and iterate on agentic architectures (e.g., CoT, ToT, ReAct) that integrate planning, tool use, and long-horizon reasoning. - Support prototyping of multi-agent orchestration frameworks and workflows. - Collaborate with peers across engineering, science, and product to bring scientific innovations into production. - Stay current with the latest research in LLMs, RL, and agent-based AI, and apply findings to practical problems. About the team The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through the latest generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. The Advertiser Guidance team within Sponsored Products and Brands is focused on guiding and supporting 1.6MM advertisers to meet their advertising needs of creating and managing ad campaigns. At this scale, the complexity of diverse advertiser goals, campaign types, and market dynamics creates both a massive technical challenge and a transformative opportunity: even small improvements in guidance systems can have outsized impact on advertiser success and Amazon’s retail ecosystem. Our vision is to build a highly personalized, context-aware agentic advertiser guidance system that leverages LLMs together with tools such as auction simulations, ML models, and optimization algorithms. This agentic framework, will operate across both chat and non-chat experiences in the ad console, scaling to natural language queries as well as proactively delivering guidance based on deep understanding of the advertiser. To execute this vision, we collaborate closely with stakeholders across Ad Console, Sales, and Marketing to identify opportunities—from high-level product guidance down to granular keyword recommendations—and deliver them through a tailored, personalized experience. Our work is grounded in state-of-the-art agent architectures, tool integration, reasoning frameworks, and model customization approaches (including tuning, MCP, and preference optimization), ensuring our systems are both scalable and adaptive.