A screen grab from an NFL video shows Packers quarterback Aaron Rodgers preparing to pass the ball
In January, the National Football League announced its new QB passing score, which addressed the inconsistency across plays, games, weeks, and seasons found in previous scores. A method based on spliced binned-Pareto distributions, developed by Amazon researchers, led to the improved passing metric.

The science behind NFL Next Gen Stats’ new passing metric

Spliced binned-Pareto distributions are flexible enough to handle symmetric, asymmetric, and multimodal distributions, offering a more consistent metric.

When football fans evaluate a player’s performance, they measure the player’s execution of specific plays against an innate sense of the player’s potential. Trying to encode such judgments into machine learning models, however, has proved non-trivial.

Fans and commentators have criticized existing quarterback (QB) passing stats, such as Madden QB, the NFL passer rating, ESPN’s total quarterback rating (QBR), and the Pro Football Focus (PFF) grade, for being calibrated to obsolete data, being unrelated to winning, or scoring players anomalously — as when Kyler Murray received the low Madden QB21 rating of 77 despite being the 2019 Offensive Rookie of the Year.

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On January 13, 2022, just before Super Bowl LVI, the NFL announced its new QB passing score, which seeks to improve on its predecessors’ limitations and to isolate a QB’s contributions from those of the team in a completely data-driven way.

The play level

A root problem with existing ratings is their inconsistency across plays, games, weeks, and seasons. We sought a metric that could account for play-specific dynamics and scale to different granularities with consistency.

We wanted to measure the QB’s decision making and pass execution given the game clock and the pressure he was under. For those conditions, we have directly measurable quantities, such as the defense’s movements. But how do we measure how “well” the QB performed? This is a point we address in the next section (“The model architecture”), but for now, we take yards gained as a measurable outcome. (This assumption will prove useful downstream.)

nflendzonesideline.png
An (x, y)-coordinate representation of the football field.

Since we said we wanted to take a data-driven approach, let’s look at exactly what the data is.

On each play, we receive updates every 100 milliseconds from radio frequency ID chips in the players’ shoulder pads, giving us all 22 players’ position in the (x, y)-coordinates of the field, along with their speed, acceleration, running direction, and body orientation, as shown in the image above.

This time series is of variable length, starting with the snap and ending when the QB releases the ball. For example, a QB throwing four seconds after the snap yields a time series of 40 timesteps, whereas a pass that takes just over two seconds yields a time series of 25 timesteps.

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The figure below shows how the time series is represented. Each row corresponds to a single timestep and contains eight features (x-position, y-position, x-speed, y-speed, x-acceleration, y-acceleration, direction, and orientation) for each of 22 players, for a matrix of 176 columns and 40 rows. Features such as the number of defenders within a two-yard radius of the target receiver receive additional columns, but we eschew them here to focus on modeling technique.

nflplaytimeseriesmatrix.png
Matrix representation of the time series of a single play.

The collection of passing plays from the 2018-2020 seasons provided us with around 34,000 completions, 15,000 incompletes, and 1,200 interceptions, for more than 50,000 plays total. Feature preprocessing is a memory-intensive job, requiring two hours runtime on a ml.m5.m24xlarge instance. Modeling so large a number of time series, however, is a high-compute job.

For the model described in the upcoming section, the one-gpu p3.8xlarge instance incurred an eight-hour training time. While the NFL can afford two-hour preprocessing and eight-hour model fittings before the season commences, in live televised games, the inference returning a QB’s score for his play needs to be in real-time, like the 0.001 second per play of the following model.

The model architecture

To learn the temporal complexities within plays’ time series, we opted for a temporal convolutional network (TCN), a convolutional network adapted to handle inputs of different lengths and factor in long-range relationships between sequential inputs.

Since a play also has static attributes — such as down, score, and games remaining in the season — that influence players’ decisions and performance, we concatenate these with the TCN state and pass both to a multilayer perceptron to produce the final output, a probabilistic prediction of yards gained. To that, we compare the play’s actual yards gained.

nflplayertimeseriestcn.png
In our model, players’ time series are encoded by a temporal convolutional network (TCN), concatenated with a play’s static features, and fed to a multilayer perceptron.

Now, the network output is worth careful consideration. Naively, one might want to output a point prediction of the yards gained and train the network with an error loss function. But this fails to achieve the desired goal of measuring the outcome of a play relative to its potential.

An extra two yards gained under easier circumstances is not the same as two yards gained in more difficult circumstances, yet both would have a mean absolute error (MAE) of two yards. Instead, we opted for a distributional prediction, where the network’s outputs are parameters that specify a probability distribution.

We thought about which probability distribution function (PDF) would be most suitable. For certain plays, the PDF of yards gained would need to be asymmetrical: e.g., in a completed pass, if the QB throws to a receiver already running toward the end zone, positive yards gained are more likely than negative yards. Whereas for other plays, the PDF of yards gained would need to capture symmetry: on an interception, for example, the “negative” yards gained by the defender would balance against the possible positive yards gained by a completion.

There are even those plays for which the PDF would be bimodal: if the QB passes to a receiver with only one defender closing in, then the likelihood of yards gained lies either in the one- to two-yards range (if the receiver is tackled) or in the high-yardage range (if the receiver eludes the tackle), but not in-between. Other multi-model plays include when the QB may have to scramble for yards, like in the second play in this video.

yardsgainedpassescompletedgraphic.png
Yards gained on intercepted versus completed passes.

So we needed a distribution whose parameterization is flexible enough to accommodate multimodality, different symmetries, and light or heavy tails and whose locations and scale can vary with the clock time, current score, and other factors. We can’t meet these requirements with distributions like Gaussian or gamma, but we can meet them with the spliced binned-Pareto distribution.

The spliced binned-Pareto distribution

The spliced binned-Pareto (SBP) distribution arises from a classic result in extreme-value theory (EVT), which states that the distribution of extreme values (i.e., the tail) is almost independent of the base distribution of the data and, as shown below, can be estimated from the datapoints above the assumed upper bound (t) of the base distribution.

The second theorem of EVT states that any such distribution tail can be well-approximated by a generalized Pareto distribution (GPD) that has only two parameters, shape (x) and scale (b), and closed-form quantiles. The figure below shows the PDF of a GPD for x < 0, yielding a finite tail; x = 0, yielding an exponential tail; and x > 0, yielding a heavier-than-exponential tail.

valuesofdistribution.png
At left is a visualization of the observation that extreme values of a distribution (i.e., the tail) are almost independent of the base distribution and can be estimated from the datapoints above the assumed upper bound (t) of the base distribution. At right are probability distribution functions for generalized Pareto distributions with three different shapes.

Since we need multimodality and asymmetry for the base distribution, we modeled the base of the predictive distribution with a discrete binned distribution; as shown below, we discretize the real axis between two points into bins and predict the probability of the observation falling in each of these bins.

This yields a distribution robust to extreme values at training time because it is now a classification problem. The log-likelihood is not affected by the distance between the predicted mean and the observed point, as would be the case when using a Gaussian, Student’s t, or other parametric distribution. Moreover, the bins’ probability heights are independent of one another, so they can capture asymmetries or multiple modes in the distribution.

From the binned distribution, we delimit the lower tail by the fifth quantile and replace it with a weighted GPD. Analogously, we delimit the upper tail by the 95th quantile and replace it with another weighted GPD, to yield the SBP shown below.

binned and spliced binned graphic.png
At left is a binned distribution; at right is a spliced binned distribution, whose topmost and bottommost quantiles have been replaced with weighted generalized Pareto distributions.

The figure on the left above shows that the base distribution is indeed robust: the event represented by the extreme red dot will not bias the learned mean of the distribution but simply inflate the probability associated with the far-right bin.

However, this still leaves two problems: (i) although the red-dot event was observed to occur, the binned distribution would give it zero probability; conversely, (ii) the distribution would predict with certainty that extreme (i.e., great) plays do not occur. Because extreme yardage from deep-pass touchdowns, breakaway interceptions, etc., is rare, it is the adrenaline of the sport and exactly what we are most interested in describing probabilistically. The SBP figure above on the right graphically illustrates how the GPD tails can quantify how much less likely — i.e., harder — each incremental yard is.

The binned distribution and the GPDs are parameterized by the neural network we described above, which takes as input play matrices and outputs parameters: each of the bin probabilities, as well as x and b for each of the GPDs, which can be used to predict the probability-of-yards-gained value.

Establishing a gradient-based learning of heavy-tailed distributions has been a challenge in the ML community. Carreau and Bengio’s Hybrid Pareto model stitched GPD tails onto parametric distributions, but since the likelihood isn’t differentiable with respect to the threshold t, their model is supplemented with simulation and numerical approximations, foregoing time-varying applications. Other previous methods such as SPOT, DSPOT, and NN-SPOT, forego modeling the base and capture only the tails outside a fixed distance from the mean, which precludes higher-order non-stationarity and asymmetric tails.

While prior methods use a fixed threshold t to delimit tails, by modeling the base distribution, we obtain a time-varying threshold. Furthermore, training a single neural network to maximize the log-probability of the observed time step under the binned and GPD distributions yields a prediction that accounts for temporal variation in all moments of the distribution — the mean and variance as well as tail heaviness and scale, including asymmetric tails. The capabilities of different approaches are tabled below.

capabilitiesofdifferentapproaches.png
Capabilities of different approaches.

While we need a distributional prediction to grade a QB’s performance — to compare our model’s accuracy to other models’ — we need to use point predictions of yards gained. The table below compares the MAE of our method’s predictive median against that of a neural network with Gaussian output and against the point prediction of XGBoost, a decision-tree-based model.

meanaverageerror.png
Mean average error on yards gained for roughly 5,000 plays.

We have released Pytorch code for the spliced binned-Pareto model, along with a demo notebook.

The NGS passing score

Our model’s predictive PDF quantifies how likely each yardage gain is, for a league-average QB, given a specific play’s circumstances. Therefore, evaluating the actual yards gained in the cumulative distribution function (CDF) of that play’s SBP distribution yields a ranking between 0 and 1 of that QB’s performance relative to peer QBs.

This CDF ranking, under some further standardizations, becomes the QB passing score at the play level.

Aggregating scores over multiple plays yields game-, season-, or other split-level QB passing scores. For example, based on all targeted pass attempts in the ’21 season, Kyler Murray has a score of 87, ranking him ninth out of playoff QBs.

Under pressure, Murray's score jumps to 89; zooming in to passes between 2.5 and 4 seconds (in 2020 and 2021), Murray now scores a 99 in a five-way tie for the highest possible score. Other splits can also be contextualized with the NGS passing score, like deep passes, for example.

Finally, the tables below show that the NGS passing score correlates better with win percentages and playoff percentages than preceding passing metrics.

ngspassingscorespassingmetricsandwins.png
At left is the correlation of passing score with winning percentages and playoff percentages. At right is the comparison of passing score and other metrics.

Acknowledgments: Brad Gross

Research areas

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Amazon's Stores-Ads Science team operates at the intersection of Amazon's Stores and advertising businesses. We develop causal measurement systems, optimization algorithms, and machine learning models that inform how advertising affects shopper engagement, driving selling partner growth and marketplace economics. Our science shapes decisions both at the strategic level and in production systems. We are a team of interdisciplinary scientists who combine causal inference, economic modeling, and machine learning to drive measurable business impact. We are looking for an Applied Science Manager to lead our Ads Impact initiative. This team owns the science of understanding and optimizing how advertising creates value for shoppers and selling partners. What makes this role distinctive is its position at the frontier of AI and Economics: as Amazon's shopping experience evolves from traditional search toward LLM-powered, agentic commerce, the fundamental mechanisms through which advertising creates value are changing. This role will partner with leading scientists and academic researchers to measure these effects through large-scale causal experimentation, and develop novel methods to encode causal and economic reasoning into AI systems that optimize the shopping experience. Key job responsibilities In this role, you will lead a team of scientists, setting the technical vision and science roadmap for ads impact measurement and optimization. You will design experiments that identify the causal mechanisms through which advertising drives shopper engagement, advertiser value, and marketplace outcomes. You will develop optimization algorithms that integrate these causal signals into production and business decision-making, in close partnership with engineering and product teams across the organization. You will lead the research and communicate findings and recommendations to senior leadership through written narratives that connect technical science to business strategy. This role requires deep expertise in causal inference and experimental design, combined with strong applied ML skills and the engineering judgment to translate research into production systems. You will hire and develop future science leaders, think strategically, set ambitious roadmaps in highly ambiguous problem spaces, and foster a culture that values both intellectual depth and production impact. You will work cross-functionally, influencing across organizational boundaries to drive alignment on complex, multi-sided tradeoffs.
US, NY, New York
The Ads Measurement Science team in the Measurement, Ad Tech, and Data Science (MADS) team of Amazon Ads serves a centralized role developing solutions for a multitude of performance measurement products. We create solutions which measure the comprehensive impact of advertiser's ad spend, including sales impacts both online and offline and across timescales, and provide actionable insights that enable our advertisers to optimize their media portfolios. We also own the science solutions for AI tools that unlock new insights and automate high-effort customer workflows, such as custom query and report generation based on natural language user requests. We leverage a host of scientific technologies to accomplish this mission, including Generative AI, classical ML, Causal Inference, Natural Language Processing, and Computer Vision. As a Senior Research Scientist on the team, you will be at the forefront of innovation, developing measurement solutions end-to-end from inception to production. You will set the technical vision and innovate on behalf of our customers. You will propose, design, analyze, and productionize models to provide novel measurement insights to our customers. You will partner with engineering to deploy these solutions into production. You will work with key stakeholders from various business teams to enable advertisers to act upon those metrics. Key job responsibilities * Lead the development of ad measurement models and solutions that address the full spectrum of an advertiser's investment, focusing on scalable and efficient methodologies. * Collaborate closely with cross-functional teams including engineering, product management, and business teams to define and implement measurement solutions. * Use state-of-the-art scientific technologies including Generative AI, Classical Machine Learning, Causal Inference, Natural Language Processing, and Computer Vision to develop state of the art models that measure the impact of ad spend across multiple platforms and timescales. * Drive experimentation and the continuous improvement of ML models through iterative development, testing, and optimization. * Translate complex scientific challenges into clear and impactful solutions for business stakeholders. * Mentor and guide junior scientists, fostering a collaborative and high-performing team culture. * Foster collaborations between scientists to move faster, with broader impact. * Regularly engage with the broader scientific community with presentations, publications, and patents. A day in the life You will solve real-world problems by getting and analyzing large amounts of data, generate business insights and opportunities, design simulations and experiments, and develop statistical and ML models. The team is driven by business needs, which requires collaboration with other Scientists, Engineers, and Product Managers across the advertising organization. You will prepare written and verbal presentations to share insights to audiences of varying levels of technical sophistication. Team video https://advertising.amazon.com/help/G4LNN5YWHP6SM9TJ About the team We are a team of scientists across Applied, Research, Data Science and Economist disciplines. You will work with colleagues with deep expertise in ML, NLP, CV, Gen AI, and Causal Inference with a diverse range of backgrounds. We partner closely with top-notch engineers, product managers, sales leaders, and other scientists with expertise in the ads industry and on building scalable modeling and software solutions.