Alexa enters the “age of self”

More-autonomous machine learning systems will make Alexa more self-aware, self-learning, and self-service.

Alexa launched in 2014, and in the more than six years since, we’ve been making good on our promise to make Alexa smarter every day. In addition to foundational improvements in Alexa’s core AI technologies, such as speech recognition and natural-language-understanding systems, Alexa scientists have developed technologies that continue to delight our customers, such as whispered speech and Alexa’s new live translation service.

Prem Natarajan, Alexa AI vice president of natural understanding, giving a presentation
Prem Natarajan, Alexa AI vice president of natural understanding, at a conference in 2018.

But some of the technologies we’ve begun to introduce, together with others we’re now investigating, are harbingers of a step change in Alexa’s development — and in the field of AI itself. Collectively, these technologies will bring a new level of generalizability and autonomy to both the Alexa voice service and the tools available to Alexa developers, ushering in what I like to think of as a new “age of self” in artificial intelligence, an age in which AI systems such as Alexa become more self-aware and more self-learning, and in which they lend themselves to self-service by experienced developers and even end users.

By self-awareness, I mean the ability to maintain an awareness of ambient state (e.g., time of day, thermostat readings, and recent actions) and to employ commonsense reasoning to make inferences that reflect that awareness and prior/world knowledge. Alexa hunches can already recognize anomalies in customers’ daily routines and suggest corrections — noticing that a light was left on at night and offering to turn it off, for instance. Powered by commonsense reasoning, self-awareness goes further: for instance, if a customer turns on the television five minutes before the kids’ soccer practice is scheduled to end, an AI of the future might infer that the customer needs a reminder about pickup.

Smart home.png
In the "age of self", AIs will be able to infer customers’ implicit intentions from observable temporal patterns, such as interactions with smart-home devices like thermostats, door locks, and lights.

Self-learning is Alexa’s ability to improve and expand its capabilities without human intervention. And like self-awareness, self-learning employs reasoning: for example, does the customer’s response to an action indicate dissatisfaction with that action? Similarly, when a customer issues an unfamiliar command, a truly self-learning Alexa would be able to infer what it might mean — perhaps by searching the web or exploring a knowledge base — and suggest possibilities.

Self-service means, essentially, the democratization of AI. Alexa customers with no programming experience should be able to customize Alexa’s services and even create new Alexa capabilities, and skill developers without machine learning experience should be able to build complex yet robust conversational skills. Colloquially, these are the conversational-AI equivalents of no-code and low-code development environments.

To be clear, the age of self is not yet upon us, and its dawning will require the maturation of technologies still under development, at Amazon and elsewhere. But some of Alexa’s recently launched capabilities herald a lightening in the Eastern sky.

Self-awareness

In 2018, we launched Alexa hunches for the smart home, with Alexa suggesting actions to take in response to anomalous sensor data. By early 2021, the science has advanced adequately for us to launch an opt-in service in which Alexa can take action immediately and automatically. In the meantime, we’ve also been working to expand hunches to Alexa services other than the smart home.

Technologies will bring a new level of generalizability and autonomy to both the Alexa voice service and the tools available to Alexa developers, ushering in what I like to think of as a new 'age of self' in artificial intelligence.
Prem Natarajan

But commonsense reasoning requires something more — the ability to infer customers’ implicit intentions from observable temporal patterns. For instance, what does it mean if the customer turns down the thermostat, turns out the lights, locks the front door, and opens the garage? What if the customer initiates an interaction with a query like “Alexa, what’s playing at Rolling Hills Cine Plaza?”

In 2020, we took steps toward commonsense reasoning with a new Alexa function that can infer a customer’s latent goal— the ultimate aim that lies behind a sequence of requests. When a customer asks for the weather at the beach, for instance, Alexa might use that query, in combination with other contextual information, to infer that the customer may be interested in a trip to the beach. Alexa could then offer the current driving time to the beach.

To retrieve that information, Alexa has to know to map the location of the weather request to the destination variable in the route-planning function. This illustrates another aspect of self-awareness: the ability to track information across contexts.

That ability is at the core of the night-out experience we’ve developed, which engages the customer in a multiturn conversation to plan a complete night out, from buying movie tickets to making restaurant and ride-share reservations. The night-out experience tracks times and locations across skills, revising them on the fly as customers evaluate different options. To build the experience, we leveraged the machinery of Alexa Conversations, a service that enables developers to quickly and easily create dialogue-driven skills, and we drew on our growing body of research on dialogue state tracking.

Slot_tracking.png._CB436837753_.png
Dialogue states at several successive dialogue turns

Self-awareness, however, includes an understanding not only of the conversational context but also of the customer’s physical context. In 2020, we demonstrated natural turn-taking on Alexa-enabled devices with cameras. When multiple speakers are engaging with Alexa, Alexa can use visual cues to distinguish between speech the customers are directing at each other and speech they’re directing at Alexa. In ongoing work, we’re working to expand this functionality to devices without cameras, by relying solely on acoustic and linguistic signals.

Finally, self-awareness also entails the capacity for self-explanation. Today, most machine learning models are black boxes; even their creators have no idea how they’re doing what they do. That uncertainty has turned explainable or interpretable AI into a popular research topic.

Amazon actively publishes on explainable-AI topics. In addition, the Alexa Fund, an Amazon venture capital investment program, invested in fiddler.ai, a startup that uses techniques based on the game-theoretical concept of Shapley values to do explainable AI.

Self-learning

Historically, the AI development cycle has involved collection of data, annotation of that data, and retraining of models on the newly annotated data — all of which add up to a laborious process.

In 2019, we launched Alexa’s self-learning system, which automatically learns to correct errors — both customer errors and errors in Alexa’s language-understanding models — without human involvement. The system relies on implicit signals that a request was improperly handled, as when a customer interrupts a response and rephrases the same request.

Absorbing-Markov-chain models for three different sequences of utterances
Alexa's self-learning system models customer interactions with Alexa as sequences of states; different customer utterances (u0, u1, u2) can correspond to the same state (h0). The final state of a sequence, known as the "absorbing state", indicates the success (checkmark) or failure (X) of a transaction.
Stacy Reilly

Currently, that fully automatic system is correcting 15% of defects. But those are defects that occur across a spectrum of users; only when enough people implicitly identify the same flaw does the system address it. We are working to adapt the same machinery to individual customers’ preferences — so that, for instance, Alexa can learn that when a particular customer asks for the song “Wow”, she means not the Post Malone hit from 2019 but the 1978 Kate Bush song.

Customers today also have the option of explicitly teaching Alexa their preferences. In the fall of 2020, we launched interactive teaching by customers, a capability that enables customers to instruct Alexa how they want certain requests to be handled. For instance, the customer can teach Alexa that the command “reading mode” means lights turned all the way up, while “movie mode” means only twenty percent up.

Self-service

Interactive teaching is also an early example of how Alexa is enabling more self-service. It extends prior Alexa features, like blueprints, which let customers build their own simple skills from preexisting templates, and routines, which let customers chain together sequences of actions under individual commands.

In March 2021, we announced the public release of Alexa Conversations, which allows developers to create dialogue-driven skills by uploading sample dialogues. Alexa Conversations’ sophisticated machine learning models use those dialogues as templates for generating larger corpora of synthetic training data. From that data, Alexa Conversations automatically trains a machine learning model.

Alexa Conversations does, however, require the developer to specify the set of entities that the new model should act upon and an application programming interface for the skill. So while it requires little familiarity with machine learning, it assumes some programming experience. 

ambiguous_slots.gif._CB438712971_.gif
An Alexa feature known as catalogue value suggestions suggests entity names to skill developers on the basis of their "embeddings", or locations in a representational space. If the embeddings of values (such as bird, dog, or cat) for a particular entity type are close enough (dotted circles) to their averages (solid circle and square), the system suggests new entity names; otherwise, it concludes that suggestions would be unproductive.
Animation by Nick Little

We are steadily chipping away at even that requirement, by making development for Alexa easier and more intuitive. As Alexa’s repertory of skills grows, for instance, entities are frequently reused, and we already have systems that can inform developers about entity types that they might not have thought to add to their skills. This is a step toward a self-service model in which developers no longer have to provide exhaustive lists of entities — or, in some cases, any entities at all.

Another technique that makes it easier to build machine learning models is few-shot learning, in which an existing model is generalized to a related task using only a handful of new training examples. This is an active area of research at Alexa: earlier this year, for example, we presented a paper at the Spoken Language Technologies conference that described a new approach to few-shot learning for natural-language-understanding tasks. Compared to its predecessors, our approach reduced the error rate on certain natural-language-understanding tasks by up to 12.4%, when each model was trained on only 10 examples.

These advances, along with the others reported on Amazon Science, demonstrate that the Alexa AI team continues to accelerate its pace of invention. More exciting announcements lie just over the horizon. I’ll be stopping back here every once in a while to update you on Alexa’s journey into the age of self.

Research areas

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We are seeking an Applied Scientist to focus on Robot Navigation. In this role, you'll research and develop advanced navigation systems that enable robots to move reliably and safely through complex, dynamic environments. You'll work across a broad spectrum of navigation approaches—from classical methods to learning-based techniques and foundation models—to build robust solutions for autonomous robot navigation. Key job responsibilities - Develop and implement robust navigation systems that enable reliable autonomous operation in complex, dynamic indoor environments with static and dynamic obstacles - Build simulation-based and on-device evaluation frameworks with comprehensive benchmarks and metrics for systematic comparison of navigation methods - Conduct sim-to-real transfer experiments, analyzing performance gaps and developing techniques to ensure reliable real-world navigation performance - Collaborate with world model, manipulation, and other teams to ensure seamless integration of navigation capabilities into the full robot system - Stay current with the latest advances in robot navigation, spatial reasoning, and related fields, and apply relevant findings to improve system performance - Mentor fellow scientists and engineers while maintaining strong individual technical contributions About the team Fauna Robotics, an Amazon company, is building capable, safe, and genuinely delightful robots for everyday life. Our goal is simple: make robots people actually want to live and interact with in everyday human spaces. We believe that future won’t arrive until building for robotics becomes far more accessible. Today, too much effort is spent reinventing the fundamentals. We’re changing that by developing tightly integrated hardware and software systems that make it faster, safer, and more intuitive to create real-world robotic products.
US, WA, Seattle
Pricing is one of the most consequential decisions Amazon makes — and the science behind it needs to be causally rigorous, not just predictive. The P2 Optimization Science (P2OS) team builds the machine learning systems that power Amazon's pricing decisions at scale: demand lift models, customer lifetime value frameworks, and the experimentation infrastructure that validates whether our pricing changes actually work. We're hiring an Applied Scientist to own causal inference at the intersection of ML and pricing experimentation. This role exists because our team has identified a real gap: the methodological bridge between econometric analysis (owned by our economists) and production-scale ML pipelines (owned by our engineers) needs a practitioner who lives in both worlds. You'll build CATE estimation models, design analysis workflows for pricing weblabs, and develop the reusable causal ML infrastructure that the broader team — including non-ML scientists — can rely on. This is not a research role. The bias here is toward shipping production-quality causal pipelines with real downstream business impact. You'll measure success by what changes in LTV estimates, what pricing errors your models help avoid, and whether the economists on your team can actually use what you build. If you're a scientist who wants to work on hard causal identification problems in a high-stakes production environment — and who finds satisfaction in making rigorous methods accessible to a broader team — this role is for you. Key job responsibilities * Build causal ML pipelines for pricing — Design, train, evaluate, and deploy end-to-end causal estimation models for pricing use cases. * Own the science on heterogeneous treatment effects — Be the team SME on causal ML methodology: identification strategies, model selection, evaluation standards, and the tradeoffs between econometric and ML approaches to causal estimation. * Support pricing experiment analysis — Contribute causal analysis methodology to pricing weblab and A/B test post-analysis; build reusable tooling that economists can use without requiring ML expertise * Connect model outputs to business outcomes — Define, before writing code, what business metric each model moves; deliver model evaluation reports framed around pricing errors avoided and LTV estimate changes. * Evaluate and adopt novel techniques — Assess applicability of emerging causal inference methods (synthetic DiD, generalized random forests, causal representation learning) to Amazon's pricing context; write internal methodology proposals for adoption * Write internal documentation and methodology papers — Produce at least one internal write-up per half that connects a causal ML technique to a concrete pricing use case; make pipelines extensible and well-documented so other scientists can build on them. * Collaborate across disciplines — Partner closely with the Sr. Economist on identification strategy and causal assumptions; work with SDE and DE partners on production deployment; align with PMs on experiment design requirements A day in the life As an Applied Scientist on the P2OS team, your work directly shapes the prices customers see on hundreds of millions of Amazon products. In a given workweek, you might: * Investigate an optimization anomaly in simulation and trace it back to a model input gap or an unmodeled market dynamic * Design an offline evaluation framework to benchmark competing optimization approaches before committing to online testing * Collaborate with Sr. Economists on the identification strategy for the model you're building for a pricing lab * Present a science proposal for incorporating a new competitiveness or inventory signal into an optimization system * Work cross-team with the experimentation platform team on randomization design. * Develop and write up a novel scientific finding — preparing a paper or technical report for submission to a top-tier venue such as KDD, NeurIPS, or the ACM Conference on Economics and Computation
IN, KA, Bengaluru
The Ads Trust Science team, based in Bangalore, is responsible for ensuring that ads are relevant and is of good quality, leading to higher conversion for the sellers and providing a great experience for the customers. We deal with one of the world’s largest product catalog, handle billions of requests a day with plans to grow it by order of magnitude and use automated systems to validate tens of millions of offers submitted by thousands of merchants in multiple countries and languages. In this role, you will build and develop ML models to address content understanding problems in Ads. These models will rely on a variety of visual and textual features requiring expertise in both domains. These models need to scale to multiple languages and countries. You will collaborate with engineers and other scientists to build, train and deploy these models. As part of these activities, you will develop production level code that enables moderation of millions of ads submitted each day.
PL, Gdansk
Have you ever wondered how we give voice to devices — even when they're offline? The Text-to-Speech on Device team at Amazon builds AI-powered voice models that run locally on hardware with limited resources, serving customers across Alexa, automotive, and accessibility experiences for visually impaired users. We sit at the intersection of speech generation, generative AI, and on-device machine learning, and we're looking for a curious, collaborative Applied Scientist to help us push what's possible. In this role, you will research and develop production-ready speech generation models optimized for constrained environments. You will work across the full model lifecycle — from early experimentation and prototyping through to integration on real devices. If you're excited about solving hard scientific problems that directly improve how millions of people interact with technology, we'd love to hear from you. Key job responsibilities - Design and develop end-to-end machine learning models for on-device speech generation, from early research and experimentation through production-ready deployment. - Research and apply advanced techniques in generative AI, model compression, and knowledge distillation to deliver high-quality voice models within tight hardware constraints. - Propose and validate novel scientific approaches by authoring detailed technical specifications and contributing to peer-reviewed publications when appropriate. - Evaluate model performance rigorously, identify improvement opportunities, and iterate on training and inference pipelines to optimize quality and efficiency. - Collaborate with science and engineering teams across cloud and device platforms to bring speech generation capabilities from research prototypes to integrated product experiences. About the team The Text-to-Speech on Device team builds low-footprint AI models for speech generation that run locally on devices such as Android and FireOS platforms. Our models require significantly less computation than cloud-hosted alternatives, enabling offline voice experiences for Alexa, automotive partners, and accessibility solutions. We work closely with device engineering teams and cloud-based speech science teams to deliver the best possible experience for our customers. Our focus in the coming years is expanding the range of voices and languages we support while continuing to improve naturalness and efficiency on constrained hardware.