Alexa enters the “age of self”

More-autonomous machine learning systems will make Alexa more self-aware, self-learning, and self-service.

Alexa launched in 2014, and in the more than six years since, we’ve been making good on our promise to make Alexa smarter every day. In addition to foundational improvements in Alexa’s core AI technologies, such as speech recognition and natural-language-understanding systems, Alexa scientists have developed technologies that continue to delight our customers, such as whispered speech and Alexa’s new live translation service.

Prem Natarajan, Alexa AI vice president of natural understanding, giving a presentation
Prem Natarajan, Alexa AI vice president of natural understanding, at a conference in 2018.

But some of the technologies we’ve begun to introduce, together with others we’re now investigating, are harbingers of a step change in Alexa’s development — and in the field of AI itself. Collectively, these technologies will bring a new level of generalizability and autonomy to both the Alexa voice service and the tools available to Alexa developers, ushering in what I like to think of as a new “age of self” in artificial intelligence, an age in which AI systems such as Alexa become more self-aware and more self-learning, and in which they lend themselves to self-service by experienced developers and even end users.

By self-awareness, I mean the ability to maintain an awareness of ambient state (e.g., time of day, thermostat readings, and recent actions) and to employ commonsense reasoning to make inferences that reflect that awareness and prior/world knowledge. Alexa hunches can already recognize anomalies in customers’ daily routines and suggest corrections — noticing that a light was left on at night and offering to turn it off, for instance. Powered by commonsense reasoning, self-awareness goes further: for instance, if a customer turns on the television five minutes before the kids’ soccer practice is scheduled to end, an AI of the future might infer that the customer needs a reminder about pickup.

Smart home.png
In the "age of self", AIs will be able to infer customers’ implicit intentions from observable temporal patterns, such as interactions with smart-home devices like thermostats, door locks, and lights.

Self-learning is Alexa’s ability to improve and expand its capabilities without human intervention. And like self-awareness, self-learning employs reasoning: for example, does the customer’s response to an action indicate dissatisfaction with that action? Similarly, when a customer issues an unfamiliar command, a truly self-learning Alexa would be able to infer what it might mean — perhaps by searching the web or exploring a knowledge base — and suggest possibilities.

Self-service means, essentially, the democratization of AI. Alexa customers with no programming experience should be able to customize Alexa’s services and even create new Alexa capabilities, and skill developers without machine learning experience should be able to build complex yet robust conversational skills. Colloquially, these are the conversational-AI equivalents of no-code and low-code development environments.

To be clear, the age of self is not yet upon us, and its dawning will require the maturation of technologies still under development, at Amazon and elsewhere. But some of Alexa’s recently launched capabilities herald a lightening in the Eastern sky.

Self-awareness

In 2018, we launched Alexa hunches for the smart home, with Alexa suggesting actions to take in response to anomalous sensor data. By early 2021, the science has advanced adequately for us to launch an opt-in service in which Alexa can take action immediately and automatically. In the meantime, we’ve also been working to expand hunches to Alexa services other than the smart home.

Technologies will bring a new level of generalizability and autonomy to both the Alexa voice service and the tools available to Alexa developers, ushering in what I like to think of as a new 'age of self' in artificial intelligence.
Prem Natarajan

But commonsense reasoning requires something more — the ability to infer customers’ implicit intentions from observable temporal patterns. For instance, what does it mean if the customer turns down the thermostat, turns out the lights, locks the front door, and opens the garage? What if the customer initiates an interaction with a query like “Alexa, what’s playing at Rolling Hills Cine Plaza?”

In 2020, we took steps toward commonsense reasoning with a new Alexa function that can infer a customer’s latent goal— the ultimate aim that lies behind a sequence of requests. When a customer asks for the weather at the beach, for instance, Alexa might use that query, in combination with other contextual information, to infer that the customer may be interested in a trip to the beach. Alexa could then offer the current driving time to the beach.

To retrieve that information, Alexa has to know to map the location of the weather request to the destination variable in the route-planning function. This illustrates another aspect of self-awareness: the ability to track information across contexts.

That ability is at the core of the night-out experience we’ve developed, which engages the customer in a multiturn conversation to plan a complete night out, from buying movie tickets to making restaurant and ride-share reservations. The night-out experience tracks times and locations across skills, revising them on the fly as customers evaluate different options. To build the experience, we leveraged the machinery of Alexa Conversations, a service that enables developers to quickly and easily create dialogue-driven skills, and we drew on our growing body of research on dialogue state tracking.

Slot_tracking.png._CB436837753_.png
Dialogue states at several successive dialogue turns

Self-awareness, however, includes an understanding not only of the conversational context but also of the customer’s physical context. In 2020, we demonstrated natural turn-taking on Alexa-enabled devices with cameras. When multiple speakers are engaging with Alexa, Alexa can use visual cues to distinguish between speech the customers are directing at each other and speech they’re directing at Alexa. In ongoing work, we’re working to expand this functionality to devices without cameras, by relying solely on acoustic and linguistic signals.

Finally, self-awareness also entails the capacity for self-explanation. Today, most machine learning models are black boxes; even their creators have no idea how they’re doing what they do. That uncertainty has turned explainable or interpretable AI into a popular research topic.

Amazon actively publishes on explainable-AI topics. In addition, the Alexa Fund, an Amazon venture capital investment program, invested in fiddler.ai, a startup that uses techniques based on the game-theoretical concept of Shapley values to do explainable AI.

Self-learning

Historically, the AI development cycle has involved collection of data, annotation of that data, and retraining of models on the newly annotated data — all of which add up to a laborious process.

In 2019, we launched Alexa’s self-learning system, which automatically learns to correct errors — both customer errors and errors in Alexa’s language-understanding models — without human involvement. The system relies on implicit signals that a request was improperly handled, as when a customer interrupts a response and rephrases the same request.

Absorbing-Markov-chain models for three different sequences of utterances
Alexa's self-learning system models customer interactions with Alexa as sequences of states; different customer utterances (u0, u1, u2) can correspond to the same state (h0). The final state of a sequence, known as the "absorbing state", indicates the success (checkmark) or failure (X) of a transaction.
Stacy Reilly

Currently, that fully automatic system is correcting 15% of defects. But those are defects that occur across a spectrum of users; only when enough people implicitly identify the same flaw does the system address it. We are working to adapt the same machinery to individual customers’ preferences — so that, for instance, Alexa can learn that when a particular customer asks for the song “Wow”, she means not the Post Malone hit from 2019 but the 1978 Kate Bush song.

Customers today also have the option of explicitly teaching Alexa their preferences. In the fall of 2020, we launched interactive teaching by customers, a capability that enables customers to instruct Alexa how they want certain requests to be handled. For instance, the customer can teach Alexa that the command “reading mode” means lights turned all the way up, while “movie mode” means only twenty percent up.

Self-service

Interactive teaching is also an early example of how Alexa is enabling more self-service. It extends prior Alexa features, like blueprints, which let customers build their own simple skills from preexisting templates, and routines, which let customers chain together sequences of actions under individual commands.

In March 2021, we announced the public release of Alexa Conversations, which allows developers to create dialogue-driven skills by uploading sample dialogues. Alexa Conversations’ sophisticated machine learning models use those dialogues as templates for generating larger corpora of synthetic training data. From that data, Alexa Conversations automatically trains a machine learning model.

Alexa Conversations does, however, require the developer to specify the set of entities that the new model should act upon and an application programming interface for the skill. So while it requires little familiarity with machine learning, it assumes some programming experience. 

ambiguous_slots.gif._CB438712971_.gif
An Alexa feature known as catalogue value suggestions suggests entity names to skill developers on the basis of their "embeddings", or locations in a representational space. If the embeddings of values (such as bird, dog, or cat) for a particular entity type are close enough (dotted circles) to their averages (solid circle and square), the system suggests new entity names; otherwise, it concludes that suggestions would be unproductive.
Animation by Nick Little

We are steadily chipping away at even that requirement, by making development for Alexa easier and more intuitive. As Alexa’s repertory of skills grows, for instance, entities are frequently reused, and we already have systems that can inform developers about entity types that they might not have thought to add to their skills. This is a step toward a self-service model in which developers no longer have to provide exhaustive lists of entities — or, in some cases, any entities at all.

Another technique that makes it easier to build machine learning models is few-shot learning, in which an existing model is generalized to a related task using only a handful of new training examples. This is an active area of research at Alexa: earlier this year, for example, we presented a paper at the Spoken Language Technologies conference that described a new approach to few-shot learning for natural-language-understanding tasks. Compared to its predecessors, our approach reduced the error rate on certain natural-language-understanding tasks by up to 12.4%, when each model was trained on only 10 examples.

These advances, along with the others reported on Amazon Science, demonstrate that the Alexa AI team continues to accelerate its pace of invention. More exciting announcements lie just over the horizon. I’ll be stopping back here every once in a while to update you on Alexa’s journey into the age of self.

Research areas

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Are you passionate about pushing the boundaries of what robots can do? Amazon is looking for a creative and driven Applied Scientist to help build intelligent robotic manipulation systems powered by reinforcement learning. In this role, you will research, design, and deploy machine learning solutions that enable robots to interact with the physical world in increasingly capable ways. You will tackle complex, ambiguous problems where textbook answers don't exist, working backwards from real-world needs to invent new approaches. Your work will directly influence how automation systems learn, adapt, and perform at Amazon's scale — and you will see your research come to life on real hardware. Key job responsibilities - Research and develop reinforcement learning methods for robotic manipulation, advancing the state of the art in sim-to-real transfer, contact-rich control, and adaptive grasping strategies. - Design, implement, and evaluate machine learning models and algorithms, leveraging deep learning frameworks such as PyTorch or TensorFlow to train policies that generalize across varied manipulation tasks. - Build and maintain production-quality code that integrates scientific prototypes into larger robotics systems, making thoughtful tradeoffs between complexity, performance, and maintainability. - Collaborate with cross-functional engineering and science teams to define simulation requirements, validate model performance, and iterate on solutions informed by real-world hardware feedback. - Contribute to the team's scientific roadmap by identifying new research directions, mentoring fellow scientists, and publishing results at peer-reviewed venues when appropriate. A day in the life You might start your morning reviewing overnight training runs, analyzing reward curves and failure modes from your latest reinforcement learning experiments. After a quick sync with robotics engineers, you shift to refining a simulation environment to close a gap you spotted between sim and real performance. In the afternoon, you pair with a teammate to design a new evaluation framework, then wrap up by drafting a short write-up of your findings to share with the broader team. About the team Our team sits at the intersection of machine learning research and real-world robotics, focused on teaching robots to manipulate objects with precision and adaptability. We combine reinforcement learning, physics-based simulation, and hands-on hardware validation to deliver solutions that work beyond the lab. We value intellectual curiosity, collaborative problem-solving, and a shared commitment to turning ambitious research ideas into tangible impact. If you are excited about building intelligent systems that learn from experience and operate at scale, this is the team for you.
US, WA, Seattle
The charter of the Entertainment Economics team includes working on high-impact projects that require economics expertise and a cross-business perspective. Our team supports Amazon’s diverse entertainment businesses – especially Prime Video, Amazon Music, Amazon MGM Studios, and Gaming (Luna) – through complex causal measurements (observational and experimental) and structural modeling. Some of our team’s areas of science expertise include marketing science, long-term value measurement, and experimentation. As a central economics team not embedded in any particular business, we strive to provide objective analyses that take a customer-obsessed, pan-Amazon perspective. This role partners with the Prime Science team to evaluate and improve the way Amazon allocates Prime subscription revenue across its benefit teams, including entertainment businesses. Prime is Amazon's premiere membership program, with over 200mm members world-wide, bringing in billions in Prime subscription revenue annually. Prime is at the center of many major company decisions that impact Amazon's customers. These decisions span a variety of industries, each reflecting the diversity of Prime benefits: fast and free shipping, entertainment & digital content, reading, healthcare, and grocery. Each of these Prime benefits is supported by a different organization, and each relies on Prime subscription revenue to make critical investment decisions. Our team partners with Prime Science to ensure that these allocations are credible, actionable, and incentive compatible for every benefit. To support this work, this role will create science models, validate them, and productionize them. In addition to stellar economics expertise, this role requires systems thinking (anticipating how complex interconnected models will respond to changes in data or modeling), strategic thinking (supporting decisions that affect 200 million+ customers and set Amazon’s direction for years to come), and scientifically novel thinking (using AI and the latest science advancements to achieve move). The ideal candidate is expert in causal inference with experience working in large, complex structural modeling environments. They are a creative problem-solver, able to identify new approaches that solve multiple problems at once while minimizing churn. They think big, not limiting themselves to what’s been done before, while tactfully accounting for the costs of major changes. They can add structure to incredibly ambiguous business contexts, making defensible assumptions and delivering measurements that drive impactful business decisions. They have effective communication and the skill to translate data-driven findings into actionable insights for senior leaders. Finally, they are empathetic and constructive. Our healthy team culture is supportive and fast-paced, and we prioritize learning, growth, and helping each other to continuously raise the bar. Impact and Career Growth In today’s entertainment landscape, critical decisions are made with data and economic models. You’ll help leaders ask the right questions, and then deliver data-driven answers, helping to create the future of Amazon. You’ll help define a long-term science vision in this space and translate it into an actionable roadmap. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding – a perfect recipe for career growth as an economist in tech. Key job responsibilities • Design and build econometric models, especially causal models, to measure the value of the business and its many features • Develop science products from concept to prototype to production, incorporating feedback from scientists and business partners • Independently identify and pursue new opportunities to leverage economic insights across entertainment and Prime • Write business and technical documents communicating business context, methods, and results to business leadership and other scientists • Serve as a technical reviewer for our team and related teams, including document and code reviews