Alexa enters the “age of self”

More-autonomous machine learning systems will make Alexa more self-aware, self-learning, and self-service.

Alexa launched in 2014, and in the more than six years since, we’ve been making good on our promise to make Alexa smarter every day. In addition to foundational improvements in Alexa’s core AI technologies, such as speech recognition and natural-language-understanding systems, Alexa scientists have developed technologies that continue to delight our customers, such as whispered speech and Alexa’s new live translation service.

Prem Natarajan, Alexa AI vice president of natural understanding, giving a presentation
Prem Natarajan, Alexa AI vice president of natural understanding, at a conference in 2018.

But some of the technologies we’ve begun to introduce, together with others we’re now investigating, are harbingers of a step change in Alexa’s development — and in the field of AI itself. Collectively, these technologies will bring a new level of generalizability and autonomy to both the Alexa voice service and the tools available to Alexa developers, ushering in what I like to think of as a new “age of self” in artificial intelligence, an age in which AI systems such as Alexa become more self-aware and more self-learning, and in which they lend themselves to self-service by experienced developers and even end users.

By self-awareness, I mean the ability to maintain an awareness of ambient state (e.g., time of day, thermostat readings, and recent actions) and to employ commonsense reasoning to make inferences that reflect that awareness and prior/world knowledge. Alexa hunches can already recognize anomalies in customers’ daily routines and suggest corrections — noticing that a light was left on at night and offering to turn it off, for instance. Powered by commonsense reasoning, self-awareness goes further: for instance, if a customer turns on the television five minutes before the kids’ soccer practice is scheduled to end, an AI of the future might infer that the customer needs a reminder about pickup.

Smart home.png
In the "age of self", AIs will be able to infer customers’ implicit intentions from observable temporal patterns, such as interactions with smart-home devices like thermostats, door locks, and lights.

Self-learning is Alexa’s ability to improve and expand its capabilities without human intervention. And like self-awareness, self-learning employs reasoning: for example, does the customer’s response to an action indicate dissatisfaction with that action? Similarly, when a customer issues an unfamiliar command, a truly self-learning Alexa would be able to infer what it might mean — perhaps by searching the web or exploring a knowledge base — and suggest possibilities.

Self-service means, essentially, the democratization of AI. Alexa customers with no programming experience should be able to customize Alexa’s services and even create new Alexa capabilities, and skill developers without machine learning experience should be able to build complex yet robust conversational skills. Colloquially, these are the conversational-AI equivalents of no-code and low-code development environments.

To be clear, the age of self is not yet upon us, and its dawning will require the maturation of technologies still under development, at Amazon and elsewhere. But some of Alexa’s recently launched capabilities herald a lightening in the Eastern sky.

Self-awareness

In 2018, we launched Alexa hunches for the smart home, with Alexa suggesting actions to take in response to anomalous sensor data. By early 2021, the science has advanced adequately for us to launch an opt-in service in which Alexa can take action immediately and automatically. In the meantime, we’ve also been working to expand hunches to Alexa services other than the smart home.

Technologies will bring a new level of generalizability and autonomy to both the Alexa voice service and the tools available to Alexa developers, ushering in what I like to think of as a new 'age of self' in artificial intelligence.
Prem Natarajan

But commonsense reasoning requires something more — the ability to infer customers’ implicit intentions from observable temporal patterns. For instance, what does it mean if the customer turns down the thermostat, turns out the lights, locks the front door, and opens the garage? What if the customer initiates an interaction with a query like “Alexa, what’s playing at Rolling Hills Cine Plaza?”

In 2020, we took steps toward commonsense reasoning with a new Alexa function that can infer a customer’s latent goal— the ultimate aim that lies behind a sequence of requests. When a customer asks for the weather at the beach, for instance, Alexa might use that query, in combination with other contextual information, to infer that the customer may be interested in a trip to the beach. Alexa could then offer the current driving time to the beach.

To retrieve that information, Alexa has to know to map the location of the weather request to the destination variable in the route-planning function. This illustrates another aspect of self-awareness: the ability to track information across contexts.

That ability is at the core of the night-out experience we’ve developed, which engages the customer in a multiturn conversation to plan a complete night out, from buying movie tickets to making restaurant and ride-share reservations. The night-out experience tracks times and locations across skills, revising them on the fly as customers evaluate different options. To build the experience, we leveraged the machinery of Alexa Conversations, a service that enables developers to quickly and easily create dialogue-driven skills, and we drew on our growing body of research on dialogue state tracking.

Slot_tracking.png._CB436837753_.png
Dialogue states at several successive dialogue turns

Self-awareness, however, includes an understanding not only of the conversational context but also of the customer’s physical context. In 2020, we demonstrated natural turn-taking on Alexa-enabled devices with cameras. When multiple speakers are engaging with Alexa, Alexa can use visual cues to distinguish between speech the customers are directing at each other and speech they’re directing at Alexa. In ongoing work, we’re working to expand this functionality to devices without cameras, by relying solely on acoustic and linguistic signals.

Finally, self-awareness also entails the capacity for self-explanation. Today, most machine learning models are black boxes; even their creators have no idea how they’re doing what they do. That uncertainty has turned explainable or interpretable AI into a popular research topic.

Amazon actively publishes on explainable-AI topics. In addition, the Alexa Fund, an Amazon venture capital investment program, invested in fiddler.ai, a startup that uses techniques based on the game-theoretical concept of Shapley values to do explainable AI.

Self-learning

Historically, the AI development cycle has involved collection of data, annotation of that data, and retraining of models on the newly annotated data — all of which add up to a laborious process.

In 2019, we launched Alexa’s self-learning system, which automatically learns to correct errors — both customer errors and errors in Alexa’s language-understanding models — without human involvement. The system relies on implicit signals that a request was improperly handled, as when a customer interrupts a response and rephrases the same request.

Absorbing-Markov-chain models for three different sequences of utterances
Alexa's self-learning system models customer interactions with Alexa as sequences of states; different customer utterances (u0, u1, u2) can correspond to the same state (h0). The final state of a sequence, known as the "absorbing state", indicates the success (checkmark) or failure (X) of a transaction.
Stacy Reilly

Currently, that fully automatic system is correcting 15% of defects. But those are defects that occur across a spectrum of users; only when enough people implicitly identify the same flaw does the system address it. We are working to adapt the same machinery to individual customers’ preferences — so that, for instance, Alexa can learn that when a particular customer asks for the song “Wow”, she means not the Post Malone hit from 2019 but the 1978 Kate Bush song.

Customers today also have the option of explicitly teaching Alexa their preferences. In the fall of 2020, we launched interactive teaching by customers, a capability that enables customers to instruct Alexa how they want certain requests to be handled. For instance, the customer can teach Alexa that the command “reading mode” means lights turned all the way up, while “movie mode” means only twenty percent up.

Self-service

Interactive teaching is also an early example of how Alexa is enabling more self-service. It extends prior Alexa features, like blueprints, which let customers build their own simple skills from preexisting templates, and routines, which let customers chain together sequences of actions under individual commands.

In March 2021, we announced the public release of Alexa Conversations, which allows developers to create dialogue-driven skills by uploading sample dialogues. Alexa Conversations’ sophisticated machine learning models use those dialogues as templates for generating larger corpora of synthetic training data. From that data, Alexa Conversations automatically trains a machine learning model.

Alexa Conversations does, however, require the developer to specify the set of entities that the new model should act upon and an application programming interface for the skill. So while it requires little familiarity with machine learning, it assumes some programming experience. 

ambiguous_slots.gif._CB438712971_.gif
An Alexa feature known as catalogue value suggestions suggests entity names to skill developers on the basis of their "embeddings", or locations in a representational space. If the embeddings of values (such as bird, dog, or cat) for a particular entity type are close enough (dotted circles) to their averages (solid circle and square), the system suggests new entity names; otherwise, it concludes that suggestions would be unproductive.
Animation by Nick Little

We are steadily chipping away at even that requirement, by making development for Alexa easier and more intuitive. As Alexa’s repertory of skills grows, for instance, entities are frequently reused, and we already have systems that can inform developers about entity types that they might not have thought to add to their skills. This is a step toward a self-service model in which developers no longer have to provide exhaustive lists of entities — or, in some cases, any entities at all.

Another technique that makes it easier to build machine learning models is few-shot learning, in which an existing model is generalized to a related task using only a handful of new training examples. This is an active area of research at Alexa: earlier this year, for example, we presented a paper at the Spoken Language Technologies conference that described a new approach to few-shot learning for natural-language-understanding tasks. Compared to its predecessors, our approach reduced the error rate on certain natural-language-understanding tasks by up to 12.4%, when each model was trained on only 10 examples.

These advances, along with the others reported on Amazon Science, demonstrate that the Alexa AI team continues to accelerate its pace of invention. More exciting announcements lie just over the horizon. I’ll be stopping back here every once in a while to update you on Alexa’s journey into the age of self.

Research areas

Related content

  • Meiqi Sun
    April 20, 2026
    Large language models today can solve algebra, pass academic benchmarks, and generate highly structured chain-of-thought explanations. In text-only settings, they often feel startlingly intelligent — methodical, articulate, even strategic. But place those models inside an interactive environment — ask them to click buttons, scroll pages, fill out forms, and submit answers — and their behavior changes. Their careful reasoning falters. They guess where they once deduced. They adhere to templates and produce limited procedural narration: stating what they see and what they will click next, without first forming a structured plan and acting in accordance with plan. It’s as if part of their intelligence has quietly gone offline the moment the cursor appears.
    Machine learning
  • How to train language models to generate diverse, accurate reasoning paths using tokens that control distinct reasoning strategies.
  • Daisy Lin, XJ Wang
    April 16, 2026
    LLMs are getting pretty good at talking. Getting them to reliably act on a computer — clicking, typing, and navigating real websites to achieve a goal — is a different beast.
    Machine learning
US, CA, Sunnyvale
Amazon is on a mission to redefine the future of automation — and we're looking for exceptional talent to help lead the way. We are building the next generation of advanced robotic systems that seamlessly blend cutting-edge AI, sophisticated control systems, and novel mechanical design to create adaptable, intelligent automation solutions capable of operating safely alongside humans in dynamic, real-world environments. At Amazon, we leverage the power of machine learning, artificial intelligence, and advanced robotics to solve some of the most complex operational challenges at a scale unlike anywhere else in the world. Our fleet of robots spans hundreds of facilities globally, working in sophisticated coordination to deliver on our promise of customer excellence — and we're just getting started. As a Sr. Scientist in Robot Navigation, you will be at the forefront of this transformation — architecting and delivering navigation systems that are intelligent, safe, and scalable. You will bring deep expertise in learning-based planning and control, a strong understanding of foundation models and their application to embodied agents, and as well as have in-depth understanding of control-theoretic approaches such as model predictive control (MPC)-based trajectory planning. You will develop navigation solutions that seamlessly blend data-driven intelligence with principled control-theoretic guarantees. Our vision is bold: to build navigation systems that allow robots to move fluidly and safely through dynamic environments — understanding context, anticipating change, and adapting in real time. You will lead research that bridges the gap between cutting-edge academic advances and production grade deployment, collaborating with world-class teams pushing the boundaries of robotic autonomy, manipulation, and human-robot interaction. Join us in building the next generation of intelligent navigation systems that will define the future of autonomous robotics at scale. Key job responsibilities - Design, develop, and deploy perception algorithms for robotics systems, including object detection, segmentation, tracking, depth estimation, and scene understanding - Lead research initiatives in computer vision, sensor fusion and 3D perception - Collaborate with cross-functional teams including robotics engineers, software engineers, and product managers to define and deliver perception capabilities - Drive end-to-end ownership of ML models — from data collection and labeling strategy to training, evaluation, and deployment - Mentor junior scientists and engineers; contribute to a culture of technical excellence - Define and track key metrics to measure perception system performance in real-world environments - Publish research findings in top-tier venues (CVPR, ICCV, ECCV, ICRA, NeurIPS, etc.) and contribute to patents A day in the life - Train ML models for deployment in simulation and real-world robots, identify and document their limitations post-deployment - Drive technical discussions within your team and with key stakeholders to develop innovative solutions to address identified limitations - Actively contribute to brainstorming sessions on adjacent topics, bringing fresh perspectives that help peers grow and succeed — and in doing so, build lasting trust across the team - Mentor team members while maintaining significant hands-on contribution to technical solutions About the team Our team is a group is a diverse group of scientists and engineers passionate about building intelligent machines. We value curiosity, rigor, and a bias for action. We believe in learning from failure and iterating quickly toward solutions that matter.
US, CA, San Diego
Do you want to join an innovative team of scientists and engineers who use terabytes of data and create state-of-the-art Generative AI algorithms to push the boundaries of AI creativity? We are building foundational behavioral models for Amazon Stores using Generative AI, LLMs and Large Model training techniques that fuses general world knowledge, customer shopping behavior and Amazon e-commerce domain knowledge. We are looking for scientists who are passionate about technology, innovation, and customer experience, and are ready to make a lasting impact on the industry using intelligent and transformative AI applications. Working closely with cross-functional teams, you will be an essential part of every stage of AI development, from ideation and design to rigorous testing and successful deployment, ensuring our AI projects drive innovation and provide value for our customers. If you’re fired up about being part of a dynamic, driven team, then this is your moment to join us on this exciting journey! Key job responsibilities In this role you will leverage your background and expertise to lead developing foundational behavioral model for Amazon Stores using Generative AI, LLM and Large Model training techniques. On a day-to-day basis, you will: - Research and implement new algorithms and architectures for generative AI applications. - Optimize model performance and scalability for inference and deployment. - Collaborate with other talented applied scientists and engineers to gather and preprocess large datasets and develop an improved training infrastructure that accelerates innovation. - Experiment with SOTA methods to improve generative AI model quality. - Provide technical expertise and guidance to support the integration of generative AI solutions into various products and services.
IN, TS, Hyderabad
Have you ever wondered how Amazon launches and maintains a consistent customer experience across hundreds of countries and languages it serves its customers? Are you passionate about data and mathematics, and hope to impact the experience of millions of customers? Are you obsessed with designing simple algorithmic solutions to very challenging problems? If so, we look forward to hearing from you! At Amazon, we strive to be Earth's most customer-centric company, where both internal and external customers can find and discover anything they want in their own language of preference. Our Translations Services (TS) team plays a pivotal role in expanding the reach of our marketplace worldwide and enables thousands of developers and other stakeholders (Product Managers, Program Managers, Linguists) in developing locale specific solutions. Amazon Translations Services (TS) is seeking an Applied Scientist to be based in our Hyderabad office. As a key member of the Science and Engineering team of TS, this person will be responsible for designing algorithmic solutions based on data and mathematics for translating billions of words annually across 130+ and expanding set of locales. The successful applicant will ensure that there is minimal human touch involved in any language translation and accurate translated text is available to our worldwide customers in a streamlined and optimized manner. With access to vast amounts of data, technology, and a diverse community of talented individuals, you will have the opportunity to make a meaningful impact on the way customers and stakeholders engage with Amazon and our platform worldwide. Together, we will drive innovation, solve complex problems, and shape the future of e-commerce. Key job responsibilities * Apply your expertise in LLM models to design, develop, and implement scalable machine learning solutions that address complex language translation-related challenges in the eCommerce space. * Collaborate with cross-functional teams, including software engineers, data scientists, and product managers, to define project requirements, establish success metrics, and deliver high-quality solutions. * Conduct thorough data analysis to gain insights, identify patterns, and drive actionable recommendations that enhance seller performance and customer experiences across various international marketplaces. * Continuously explore and evaluate state-of-the-art modeling techniques and methodologies to improve the accuracy and efficiency of language translation-related systems. * Communicate complex technical concepts effectively to both technical and non-technical stakeholders, providing clear explanations and guidance on proposed solutions and their potential impact. About the team We are a start-up mindset team. As the long-term technical strategy is still taking shape, there is a lot of opportunity for this fresh Science team to innovate by leveraging Gen AI technoligies to build scalable solutions from scratch. Our Vision: Language will not stand in the way of anyone on earth using Amazon products and services. Our Mission: We are the enablers and guardians of translation for Amazon's customers. We do this by offering hands-off-the-wheel service to all Amazon teams, optimizing translation quality and speed at the lowest cost possible.
IN, KA, Bengaluru
As a member of the CMT team, you'll play a key role in the evolution of our Competitive Monitoring systems to solve significantly complex and interesting technical challenges in machine learning, large language models in production, and recommender systems to name a few. The team's work directly impacts customer experience at a worldwide scale. Key job responsibilities Thought leader on the team and help set team directions Research multiple problem domains, suggest various approaches to try and be as hands-on as needed while providing more junior scientists with critical mentorship Collaborate with engineers to come up with the right LLD and HLD to solve key business problems Strong emphasis on communication via writing, internal and external talks, and being able to align with multiple stakeholders A day in the life As an Applied scientist II, a typical day will involve aligning with key product, engineering and business stakeholders ; advising junior scientists on the work they are doing ; reading current research papers and staying up-to-date on AI research ; diving deep as needed to improve CMT models and addressing stakeholders from the science perspective ; writing python code
IN, KA, Bengaluru
As a member of the CMT team, you'll play a key role in the evolution of our Competitive Monitoring systems to solve significantly complex and interesting technical challenges in machine learning, large language models in production, and recommender systems to name a few. The team's work directly impacts customer experience at a worldwide scale. Key job responsibilities 1. Research the problem domain and come up with various approaches to solve the problem. 2. Be willing to experiment quickly and fail fast. 3. Collaborate with engineers to come up with the right end to end solution to the business problems. 4. Ideate on future roadmap for science in CMT 5. Be willing to roll up your sleeves and learn core topics outside applied science, for example ML engineering A day in the life A typical day might involve (a) working on ideas for improving models around product similarity or price recommendations, (b) working closely with other scientists and our ML engineers to ensure that the best models are in production, (c) writing good maintainable code that can be reused and reproduced, (d) sharing your work across CMT and beyond via technical writings and presentations
US, CA, Santa Clara
We are looking for passionate, talented, and inventive Principal Applied Scientist with a strong machine learning background to help build industry-leading Conversational AI Systems. Our mission is to provide a delightful experience to Amazon’s customers by pushing the envelope in Natural Language Understanding (NLU), Dialog Systems including Generative AI with Large Language Models (LLMs) and Applied Machine Learning (ML). As part of our team, you will work alongside internationally recognized experts to develop novel algorithms and modeling techniques to advance the state-of-the-art in human language technology. Your work will directly impact millions of our customers in the form of products and services that make use language technology. You will gain hands on experience with Amazon’s heterogeneous text, structured data sources, and large-scale computing resources to accelerate advances in language understanding. We are hiring in all areas of human language technology: NLU, Dialog Management, Conversational AI, LLMs and Generative AI. A day in the life The team uses generative AI and foundation models to reimagine the experience of all customers on AWS. We explore new technologies and find creative solutions. Curiosity and an explorative mindset can find a place here to impact the life of engineers around the world. If you are excited about this space and want to enlighten your peers with new capabilities, this is the team for you.
US, CA, Palo Alto
The Demand Utilization team within Amazon Advertising is responsible for determining which ads to serve when hundreds of millions of shoppers search for products on Amazon. We sit at the intersection of customer intent understanding and advertiser value, solving one of the most complex matching problems in the industry, identifying the right ad, for the right shopper, at the right moment, across one of the world's largest product catalogs. Our systems deliver billions of ad impressions and millions of clicks daily under strict relevance and latency constraints. We are looking for a Principal Applied Scientist to set the technical vision and drive the science strategy for our ad retrieval and ranking systems. This is a high-impact leadership role where you will tackle unsolved problems at the frontier of large-scale information retrieval, natural language understanding, and multi-objective optimization, all operating in real time at Amazon scale. You will work on challenges such as: - Modeling shopper intent from sparse, ambiguous, and multi-modal signals - Designing retrieval architectures that balance relevance, advertiser and shopper experience across billions of candidate ads - Advancing personalization and cold-start strategies for new advertisers and emerging product categories This is a role for a scientist who wants to shape the future of performance advertising through rigorous research applied to real-world systems that directly impact Amazon's customers, sellers, and business. Key job responsibilities Key Responsibilities: - Own the science roadmap for ad retrieval and ranking within Demand Utilization, defining multi-year research priorities aligned with business goals - Lead the design and development of novel machine learning models and algorithms for relevance, intent understanding, and ad selection at scale - Drive end-to-end execution from problem formulation and experimentation through production deployment, measuring impact on shopper and advertiser outcomes - Mentor and elevate a team of applied scientists and research engineers, raising the technical bar and fostering a culture of scientific rigor - Collaborate cross-functionally with product, engineering, and business leaders to translate science capabilities into product strategy - Represent Amazon externally through publications at top-tier venues, patents, and participation in the broader ML/IR research community
US, CA, Santa Clara
We are looking for passionate, talented, and inventive Applied Scientists with a strong machine learning background to help build industry-leading Conversational AI Systems. Our mission is to provide a delightful experience to Amazon’s customers by pushing the envelope in Natural Language Understanding (NLU), Dialog Systems including Generative AI with Large Language Models (LLMs) and Applied Machine Learning (ML). You will work alongside internationally recognized experts to develop novel algorithms and modeling techniques to advance the state-of-the-art in human language technology. Your work will directly impact millions of our customers in the form of products and services that make use language technology. You will gain hands on experience with Amazon’s heterogeneous text, structured data sources, and large-scale computing resources to accelerate advances in language understanding. We are hiring in all areas of human language technology: NLU, Dialog Management, Conversational AI, LLMs and Generative AI. A day in the life The team uses generative AI and foundation models to reimagine the experience of all customers on AWS. We explore new technologies and find creative solutions. Curiosity and an explorative mindset can find a place here to impact the life of engineers around the world. If you are excited about this space and want to enlighten your peers with new capabilities, this is the team for you. We are open to hiring candidates to work out of one of the following locations: Santa Clara, CA, USA About the team AWS Utility Computing (UC) provides product innovations — from foundational services such as Amazon’s Simple Storage Service (S3) and Amazon Elastic Compute Cloud (EC2), to consistently released new product innovations that continue to set AWS’s services and features apart in the industry. As a member of the UC organization, you’ll support the development and management of Compute, Database, Storage, Internet of Things (Iot), Platform, and Productivity Apps services in AWS, including support for customers who require specialized security solutions for their cloud services. Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Hybrid Work We value innovation and recognize this sometimes requires uninterrupted time to focus on a build. We also value in-person collaboration and time spent face-to-face. Our team affords employees options to work in the office every day or in a flexible, hybrid work model near one of our U.S. Amazon offices.
US, WA, Seattle
The Automated Reasoning Group in the Amazon Neuron team is looking for an Applied Scientist to work on the intersection of Artificial Intelligence and program analysis to raise the code quality bar in our state-of-the-art deep learning compiler stack. This stack is designed to optimize application models across diverse domains, including Large Language and Vision, originating from leading frameworks such as PyTorch and JAX. Your role will involve working closely with our custom-built Machine Learning accelerator, Trainium, which represents the forefront of innovation for advanced ML capabilities, and is the underpinning of Generative AI. In this role as an Applied Scientist, you'll be instrumental in designing, developing, and deploying analyzers for ML compiler stages and compiler IRs. You will architect and implement business-critical tooling, publish research, and mentor a brilliant team of experienced scientists and engineers. You will need to be technically capable, credible, and curious in your own right as a trusted AWS Neuron engineer, innovating on behalf of our customers. Your responsibilities will involve tackling crucial challenges alongside a talented engineering team, contributing to leading-edge design and research in compiler technology and deep-learning systems software. Strong experience in programming languages, compilers, program analyzers, theorem provers, and program synthesis engines will be a benefit in this role. A background in machine learning and AI accelerators is preferred but not required.
US, WA, Seattle
As a Principal Applied Scientist at Prime Video, you will be a technical and strategic leader responsible for inventing, developing, and deploying groundbreaking AI solutions that power personalized, relevant, and delightful experiences for millions of global customers. You will help shape the vision and direction of key ML systems that support Prime Video’s mission to deliver AI-powered customer experiences. This role demands a unique blend of deep technical expertise in machine learning and recommendation systems, industry leadership, and strong collaboration skills. You will guide the development of high-impact systems end-to-end - leading innovation from foundational research through production deployment - while mentoring scientists and influencing product and engineering roadmaps. We are looking for a thought leader who brings a strong track record of delivering ML innovations at scale, along with the curiosity and drive to push boundaries. This is a rare opportunity to drive meaningful impact at one of the largest streaming services in the world. Key job responsibilities - Invent, prototype, and productionize large-scale AI solutions across Prime Video’s personalization and discovery ecosystem using deep learning, generative AI, reinforcement learning, and optimization techniques; - Provide technical leadership and influence product vision by collaborating closely with engineers, product managers, and senior stakeholders; - Design and lead high-impact A/B tests and data analyses to validate hypotheses and guide product direction; - Drive technical bar-raising across science and engineering teams through mentorship, design reviews, and collaboration; - Stay ahead of industry trends and emerging research; leverage them to evolve long-term strategy and architecture; - Publish impactful research internally and externally (e.g. top-tier conferences and journals).