Ping Xu, forecasting science director, standing outside in front of a rainbow.
Ping Xu, forecasting science director within Amazon's Supply Chain Optimization Technologies (SCOT) organization, was one of the organizers of this year's Consumer Science Summit.

Predicting what Amazon's customers will need tomorrow, next week, and beyond

Ping Xu, forecasting science director within Amazon’s Supply Chain Optimization Technologies (SCOT) organization, talks about the importance of using science to forecast the future.

Ping Xu has held a variety of optimization and demand forecasting roles at Amazon for nearly 15 years. She first joined the company as a full-time employee in 2005, shortly after earning her PhD in operations research from MIT. In this interview, she talks about her journey from her graduate studies at MIT to leading Amazon’s efforts to better manage its massive supply chain; why she joined Amazon; and why scientists at Amazon have such great opportunities to have impact at scale.

Q. Tell us about your journey to Amazon?

I’ve been with Amazon since 2005. I also interned with the company in 2002. At the time, I was working on my PhD at MIT in something called operations research. This is a field that was practically invented during World War II, when the military had to figure out how to move huge amounts of food and supplies to soldiers. Economists and applied mathematicians got together to design algorithms that would help them understand how to move efficiently all the things the military needed. Today operations research sits at the intersection of applied math, computer science, economics, and statistics.

When I was at MIT, the e-commerce contenders at the time were eBay, Amazon, and Yahoo, and it wasn’t clear who would emerge from the pack. I got introduced to a team at Amazon that's now called Modeling and Optimization, but at the time there wasn’t a job family for science interns. They weren’t sure what to do with me; I wasn’t an engineer and wasn’t an MBA. I ended up working on a project related to toys – how we stock them in the fulfillment centers

When I started work at Amazon there were a handful of scientists; that number has increased substantially in the past several years.

Q. What are your current responsibilities?

I manage two organizations — one is the team that does top-line forecasting for company-wide financial and operational planning. Its forecasts are used by finance for planning, multi-year forecasting, earnings calls, and labor, and transportation capacity planning. It aims to provide an integrated growth outlook for Amazon leaders.

Amazon has an amazing array of complex and interesting problems to solve.
Ping Xu, forecasting science director

Another team I manage has a reasonably large number of scientists that work on demand forecasting for supply chain. We forecast demand for a few hundred million items a day. Our team attempts to answer questions such as, “I have this new supplier – how much should we order from them?” and “We’re just launching Amazon in a new country. How much do we think they’ll be buying"? These days we use a lot of machine learning and AI to achieve that. It’s our job to understand what we’re going to need in the warehouses over the next weeks and months.

Q. You’ve been with Amazon for some time. What keeps you challenged?

Two things: innovation and empowerment.

Amazon has an amazing array of complex and interesting problems to solve. Ultimately, we want to use science to make economic decisions that have a large degree of uncertainty at scale. Some of these problems are classic (e.g., time series forecasting), but they are complex due to the scale and large variety of use cases we need to cover. Jeff Bezos always champions innovation and experimentation. Those are things very relevant to science. Moreover, it is not just about the quality of an idea but the cycle time it takes for us to validate the idea with data, so the speed of experimentation really matters.

Along with that goes the level of ownership we have in our jobs. I am here to empower my team to really understand our supply chain and enable important business decisions. The problems we solve have a level of urgency and impact.

In short, I am here because I feel challenged and feel empowered to make lasting changes.

Q. What advice do you have for scientists considering opportunities at Amazon?

I’d say there are three great reasons to work here.

One is that I’ve seen a common theme in what scientists look for in their work, and that is their desire to find interesting problems. And we have them here. We’re solving super-interesting problems with statistics and machine learning and economics, and we work on a lot of problems that combine large scale with uncertainty.

Recently, for instance, during COVID-19, we needed to estimate the true underlying demand for products such as toilet paper as they were highly sought after and were out of stock. What is the customer need? What signals do we have? How are customer demand patterns going to change as we transition from COVID-19 lock down to then gradually reopening? We had a recent algorithmic breakthrough using deep learning for time series forecasting. Right now, we are also exploring deep reinforcement learning.

The second thing I’d say is that scientists like to work in a place where they can have impact at scale. The opportunity to have that impact here is huge. Our goal is to always work backward from the customer and solve business problems that make their experience better. You’re solving these things because someone cares and needs a solution today. I think a lot about how to empower a team to push against system and organizational boundaries.

The third thing scientists like is a sense of community. People come here because they want to work with a group of smart people and bounce ideas off each other. I think a lot about how to build an environment where we can exchange ideas freely and borrow strengths from one another.

Q. What do you do to keep your mind refreshed?

I’ve been practicing yoga for 15 years, which really helps me relax and focus. Also, I ride a cargo bike to work. It has two seats and a large rain cover in the back, so that I can pick up my two kids from school (ages 1.5 and 4) in any weather. They certainly keep me busy!

Related content

US, WA, Seattle
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through novel generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace ecosystem. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities As an applied scientist on our team, you will * Develop AI solutions for Sponsored Brands advertiser and shopper experiences. Build recommendation systems that leverage generative models to develop and improve campaigns. * You invent and design new solutions for scientifically-complex problem areas and/or opportunities in new business initiatives. * You drive or heavily influence the design of scientifically-complex software solutions or systems, for which you personally write significant parts of the critical scientific novelty. You take ownership of these components, providing a system-wide view and design guidance. These systems or solutions can be brand new or evolve from existing ones. * Define a long-term science vision and roadmap for our Sponsored Brands advertising business, driven from our customers' needs, translating that direction into specific plans for applied scientists and engineering teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding. * Work closely with engineers and product managers to design, implement and launch AI solutions end-to-end; * Design and conduct A/B experiments to evaluate proposed solutions based on in-depth data analyses; * Think big about the arc of development of Gen AI over a multi-year horizon, and identify new opportunities to apply these technologies to solve real-world problems * Effectively communicate technical and non-technical ideas with teammates and stakeholders; * Translate complex scientific challenges into clear and impactful solutions for business stakeholders. * Mentor and guide junior scientists, fostering a collaborative and high-performing team culture. * Stay up-to-date with advancements and the latest modeling techniques in the field About the team The Sponsored Brands Impressions-based Offerings team is responsible for evolving the value proposition of Sponsored Brands to drive brand advertising in retail media at scale, helping brands get discovered, acquire new customers and sustainably grow customer lifetime value. We build end-to-end solutions that enable brands to drive discovery, visibility and share of voice. This includes building advertiser controls, shopper experiences, monetization strategies and optimization features. We succeed when (1) shoppers discover, engage and build affinity with brands and (2) brands can grow their business at scale with our advertising products. #GenAI
US, CA, San Diego
The Private Brands team is looking for a Sr. Research Scientist to join the team in building science solutions at scale. Our team applies Optimization, Machine Learning, Statistics, Causal Inference, and Econometrics/Economics to derive actionable insights about the complex economy of Amazon’s retail business and develop Statistical Models and Algorithms to drive strategic business decisions and improve operations. We are an interdisciplinary team of Scientists, Engineers, PMTs and Economists. Key job responsibilities You will work with business leaders, scientists, and economists to translate business and functional requirements into concrete deliverables, including the design, development, testing, and deployment of highly scalable optimization solutions and ML models. This is a unique, high visibility opportunity for someone who wants to have business impact, dive deep into large-scale problems, enable measurable actions on the consumer economy, and work closely with scientists and economists. As a Sr Scientist, you bring business and industry context to science and technology decisions. You set the standard for scientific excellence and make decisions that affect the way we build and integrate algorithms. Your solutions are exemplary in terms of algorithm design, clarity, model structure, efficiency, and extensibility. You tackle intrinsically hard problems, acquiring expertise as needed. You decompose complex problems into straightforward solutions. We are particularly interested in candidates with experience in Operations Research, ML and predictive models and working with distributed systems. Academic and/or practical background in Operations Research and Machine Learning specifically Reinforcement Learning are particularly relevant for this position. To know more about Amazon science, Please visit https://www.amazon.science About the team We are a one pizza, agile team of scientists focused on solving supply chain challenges for Amazon Private Brands products. We collaborate with Amazon central teams like SCOT and develop both central as well as APB-specific solutions to address various challenges, including sourcing, demand forecasting, ordering optimization, inventory distribution, and inventory health management. Working closely with business stakeholders, Product Management Teams (PMTs), and engineering partners, we drive projects from initial concept through production deployment and ongoing monitoring.
US, CA, Sunnyvale
As a Reinforcement Learning Controls Scientist, you will be responsible for developing Reinforcement Learning models to control complex electromechanical systems. You will take responsibility for defining frameworks, performing analysis, and training models that guide and inform mechanical and electrical designs, software implementation, and other software modules that affect overall device safety and performance. You understand trade-offs between model-based and model-free approaches. You will demonstrate cross-functional collaboration and influence to accomplish your goals. You will play a role in defining processes and methods to improve the productivity of the entire team. You will interface with Amazon teams outside your immediate organization to collaborate and share knowledge. You will investigate applicable academic and industry research, prototype and test solutions to support product features, and design and validate production designs that deliver an exceptional user experience. Key job responsibilities - Produce models and simulations of complex, high degree-of-freedom dynamic electromechanical systems - Train Reinforcement Learning control policies that achieve performance targets within hardware and software constraints - Hands-on prototyping and testing of physical systems in the lab - Influence hardware and software design decisions owned by other teams to optimize system-level performance - Work with cross-functional teams (controls, firmware, perception, planning, sensors, mechanical, electrical, etc.) to solve complex system integration issues - Define key performance indicators and allocate error budgets across hardware and software modules - Perform root cause analysis of system-level failures and distinguish between hardware/software failures and hardware/software mitigations - Translate business requirements to engineering requirements and identify trade-offs and sensitivities - Mentor junior engineers in good design practice; actively participate in hiring of new team members About the team The Dynamic Systems and Control team develops models, algorithms, and code to bridge hardware and software development teams and bring robotic products to life. We contributed to Amazon Astro (https://www.amazon.com/Introducing-Amazon-Astro/dp/B078NSDFSB) and Echo Show 10 (https://www.amazon.com/echo-show-10/dp/B07VHZ41L8/), along with several new technology introductions and unannounced products currently in development.
US, WA, Seattle
About Sponsored Products and Brands: The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About Our Team: The Sponsored Brands Impressions-based Offerings team is responsible for evolving the value proposition of Sponsored Brands to drive brand advertising in retail media at scale, helping brands get discovered, acquire new customers and sustainably grow customer lifetime value. We build end-to-end solutions that enable brands to drive discovery, visibility and share of voice. This includes building advertiser controls, shopper experiences, monetization strategies and optimization features. We succeed when (1) shoppers discover, engage and build affinity with brands and (2) brands can grow their business at scale with our advertising products. About This Role: As a Principal Scientist for the team, you will have the opportunity to apply your deep subject matter expertise in the area of ML, LLM and GenAI models. You will invent new product experiences that enable novel advertiser and shopper experiences. This role will liaise with internal Amazon partners and work on bringing state-of-the-art GenAI models to production, and stay abreast of the latest developments in the space of GenAI and identify opportunities to improve the efficiency and productivity of the team. Additionally, you will define a long-term science vision for our advertising business, driven by our customer’s needs, and translate it into actionable plans for our team of applied scientists and engineers. This role will play a critical role in elevating the team’s scientific and technical rigor, identifying and implementing best-in-class algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. You will communicate learnings to leadership and mentor and grow Applied AI talent across org. * Develop AI solutions for Sponsored Brands advertiser and shopper experiences. Build monetization and optimization systems that leverage generative models to value and improve campaign performance. * Define a long-term science vision and roadmap for our Sponsored Brands advertising business, driven from our customers' needs, translating that direction into specific plans for applied scientists and engineering teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding. * Design and conduct A/B experiments to evaluate proposed solutions based on in-depth data analyses. * Effectively communicate technical and non-technical ideas with teammates and stakeholders. * Stay up-to-date with advancements and the latest modeling techniques in the field. * Think big about the arc of development of Gen AI over a multi-year horizon and identify new opportunities to apply these technologies to solve real-world problems. #GenAI
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the limits. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. As a Data Scientist on our team, you'll analyze complex data, develop statistical methodologies, and provide critical insights that shape how we optimize our solutions. Working closely with our Applied Science team, you'll help build robust analytical frameworks to improve healthcare outcomes. This role offers a unique opportunity to impact healthcare through data-driven innovation. Key job responsibilities In this role, you will: - Analyze complex healthcare data to identify patterns, trends, and insights - Develop and validate statistical methodologies - Create and maintain analytical frameworks - Provide recommendations on data collection strategies - Collaborate with Applied Scientists to support model development efforts - Design and implement statistical analyses to validate analytical approaches - Present findings to stakeholders and contribute to scientific publications - Work with cross-functional teams to ensure solutions are built on sound statistical foundations - Design and implement causal inference analyses to understand underlying mechanisms - Develop frameworks for identifying and validating causal relationships in complex systems - Work with stakeholders to translate causal insights into actionable recommendations A day in the life You'll work with large-scale healthcare datasets, conducting sophisticated statistical analyses to generate actionable insights. You'll collaborate with Applied Scientists to validate model predictions and ensure statistical rigor in our approach. Regular interaction with product teams will help translate analytical findings into practical improvements for our services. About the team We represent Amazon's ambitious vision to solve the world's most pressing challenges. We are exploring new approaches to enhance research practices in the healthcare space, leveraging Amazon's scale and technological expertise. We operate with the agility of a startup while backed by Amazon's resources and operational excellence. We're looking for builders who are excited about working on ambitious, undefined problems and are comfortable with ambiguity.
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the limits. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. As an Applied Scientist on our team, you will focus on building state-of-the-art ML models for healthcare. Our team rewards curiosity while maintaining a laser-focus in bringing products to market. Competitive candidates are responsive, flexible, and able to succeed within an open, collaborative, entrepreneurial, startup-like environment. At the forefront of both academic and applied research in this product area, you have the opportunity to work together with a diverse and talented team of scientists, engineers, and product managers and collaborate with other teams. This role offers a unique opportunity to work on projects that could fundamentally transform healthcare outcomes. Key job responsibilities In this role, you will: • Design and implement novel AI/ML solutions for complex healthcare challenges • Drive advancements in machine learning and data science • Balance theoretical knowledge with practical implementation • Work closely with customers and partners to understand their requirements • Navigate ambiguity and create clarity in early-stage product development • Collaborate with cross-functional teams while fostering innovation in a collaborative work environment to deliver impactful solutions • Establish best practices for ML experimentation, evaluation, development and deployment • Partner with leadership to define roadmap and strategic initiatives You’ll need a strong background in AI/ML, proven leadership skills, and the ability to translate complex concepts into actionable plans. You’ll also need to effectively translate research findings into practical solutions. A day in the life You will solve real-world problems by getting and analyzing large amounts of data, generate insights and opportunities, design simulations and experiments, and develop statistical and ML models. The team is driven by business needs, which requires collaboration with other Scientists, Engineers, and Product Managers across the Special Projects organization. You will prepare written and verbal presentations to share insights to audiences of varying levels of technical sophistication. About the team We represent Amazon's ambitious vision to solve the world's most pressing challenges. We are exploring new approaches to enhance research practices in the healthcare space, leveraging Amazon's scale and technological expertise. We operate with the agility of a startup while backed by Amazon's resources and operational excellence. We're looking for builders who are excited about working on ambitious, undefined problems and are comfortable with ambiguity.
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the limits. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. As an Applied Scientist on our team, you will focus on building state-of-the-art ML models for healthcare. Our team rewards curiosity while maintaining a laser-focus in bringing products to market. Competitive candidates are responsive, flexible, and able to succeed within an open, collaborative, entrepreneurial, startup-like environment. At the forefront of both academic and applied research in this product area, you have the opportunity to work together with a diverse and talented team of scientists, engineers, and product managers and collaborate with other teams. This role offers a unique opportunity to work on projects that could fundamentally transform healthcare outcomes. Key job responsibilities In this role, you will: • Design and implement novel AI/ML solutions for complex healthcare challenges • Drive advancements in machine learning and data science • Balance theoretical knowledge with practical implementation • Work closely with customers and partners to understand their requirements • Navigate ambiguity and create clarity in early-stage product development • Collaborate with cross-functional teams while fostering innovation in a collaborative work environment to deliver impactful solutions • Establish best practices for ML experimentation, evaluation, development and deployment • Partner with leadership to define roadmap and strategic initiatives You’ll need a strong background in AI/ML, proven leadership skills, and the ability to translate complex concepts into actionable plans. You’ll also need to effectively translate research findings into practical solutions. A day in the life You will solve real-world problems by getting and analyzing large amounts of data, generate insights and opportunities, design simulations and experiments, and develop statistical and ML models. The team is driven by business needs, which requires collaboration with other Scientists, Engineers, and Product Managers across the Special Projects organization. You will prepare written and verbal presentations to share insights to audiences of varying levels of technical sophistication. About the team We represent Amazon's ambitious vision to solve the world's most pressing challenges. We are exploring new approaches to enhance research practices in the healthcare space, leveraging Amazon's scale and technological expertise. We operate with the agility of a startup while backed by Amazon's resources and operational excellence. We're looking for builders who are excited about working on ambitious, undefined problems and are comfortable with ambiguity.
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the limits. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. As an Applied Scientist on our team, you will focus on building state-of-the-art ML models for healthcare. Our team rewards curiosity while maintaining a laser-focus in bringing products to market. Competitive candidates are responsive, flexible, and able to succeed within an open, collaborative, entrepreneurial, startup-like environment. At the forefront of both academic and applied research in this product area, you have the opportunity to work together with a diverse and talented team of scientists, engineers, and product managers and collaborate with other teams. This role offers a unique opportunity to work on projects that could fundamentally transform healthcare outcomes. Key job responsibilities In this role, you will: • Design and implement novel AI/ML solutions for complex healthcare challenges • Drive advancements in machine learning and data science • Balance theoretical knowledge with practical implementation • Work closely with customers and partners to understand their requirements • Navigate ambiguity and create clarity in early-stage product development • Collaborate with cross-functional teams while fostering innovation in a collaborative work environment to deliver impactful solutions • Establish best practices for ML experimentation, evaluation, development and deployment • Partner with leadership to define roadmap and strategic initiatives You’ll need a strong background in AI/ML, proven leadership skills, and the ability to translate complex concepts into actionable plans. You’ll also need to effectively translate research findings into practical solutions. A day in the life You will solve real-world problems by getting and analyzing large amounts of data, generate insights and opportunities, design simulations and experiments, and develop statistical and ML models. The team is driven by business needs, which requires collaboration with other Scientists, Engineers, and Product Managers across the Special Projects organization. You will prepare written and verbal presentations to share insights to audiences of varying levels of technical sophistication. About the team We represent Amazon's ambitious vision to solve the world's most pressing challenges. We are exploring new approaches to enhance research practices in the healthcare space, leveraging Amazon's scale and technological expertise. We operate with the agility of a startup while backed by Amazon's resources and operational excellence. We're looking for builders who are excited about working on ambitious, undefined problems and are comfortable with ambiguity.
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the limits. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. As a Senior Applied Scientist on our team, you will focus on building state-of-the-art ML models for healthcare. Our team rewards curiosity while maintaining a laser-focus in bringing products to market. Competitive candidates are responsive, flexible, and able to succeed within an open, collaborative, entrepreneurial, startup-like environment. At the forefront of both academic and applied research in this product area, you have the opportunity to work together with a diverse and talented team of scientists, engineers, and product managers and collaborate with other teams. This role offers a unique opportunity to work on projects that could fundamentally transform healthcare outcomes. Key job responsibilities In this role, you will: • Design and implement novel AI/ML solutions for complex healthcare challenges • Drive advancements in machine learning and data science • Balance theoretical knowledge with practical implementation • Work closely with customers and partners to understand their requirements • Navigate ambiguity and create clarity in early-stage product development • Collaborate with cross-functional teams while fostering innovation in a collaborative work environment to deliver impactful solutions • Establish best practices for ML experimentation, evaluation, development and deployment • Partner with leadership to define roadmap and strategic initiatives You’ll need a strong background in AI/ML, proven leadership skills, and the ability to translate complex concepts into actionable plans. You’ll also need to effectively translate research findings into practical solutions. A day in the life You will solve real-world problems by getting and analyzing large amounts of data, generate insights and opportunities, design simulations and experiments, and develop statistical and ML models. The team is driven by business needs, which requires collaboration with other Scientists, Engineers, and Product Managers across the Special Projects organization. You will prepare written and verbal presentations to share insights to audiences of varying levels of technical sophistication. About the team We represent Amazon's ambitious vision to solve the world's most pressing challenges. We are exploring new approaches to enhance research practices in the healthcare space, leveraging Amazon's scale and technological expertise. We operate with the agility of a startup while backed by Amazon's resources and operational excellence. We're looking for builders who are excited about working on ambitious, undefined problems and are comfortable with ambiguity.
US, MA, Boston
The Artificial General Intelligence (AGI) team is looking for a highly skilled and experienced Sr. Applied Scientist, to support the development and implementation of state-of-the-art algorithms and models for supervised fine-tuning and reinforcement learning through human feedback and complex reasoning; with a focus across text, image, and video modalities. As an Sr. Applied Scientist, you will play a critical role in supporting the development of Generative AI (Gen AI) technologies that can handle Amazon-scale use cases and have a significant impact on our customers' experiences. Key job responsibilities Collaborate with cross-functional teams of engineers, product managers, and scientists to identify and solve complex problems in Gen AI Design and execute experiments to evaluate the performance of different algorithms (PT, SFT, RL) and models, and iterate quickly to improve results Think big about the arc of development of Gen AI over a multi-year horizon, and identify new opportunities to apply these technologies to solve real-world problems Communicate results and insights to both technical and non-technical audiences, including through presentations and written reports About the team We are passionate scientists dedicated to pushing the boundaries of innovation in Gen AI with focus on Software Development use cases.