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Amazon Advertising call for proposals — Spring 2022

Breakthroughs in online advertising

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About this CFP

Amazon Ads helps grows businesses and brand of all sizes. This mission includes (1) managing advertising for long term growth, (2) measuring incrementality and spillover effects in marketing, (3) helping advertisers take action to leverage online assets, (4) behavioral economics approaches to online bidding, and (5) detection of bias, fraud and collusion in advertising. We welcome proposals related to these themes and offer the following examples of research questions within each theme:

Theme 1: Managing advertising for long term growth 

  • How do sellers measure their business growth and how does the marketing mix fit in?
  • How do advertisers evaluate currently available funnel metrics and how can they be improved?
  • How large is the interaction (synergy) between ads focused on different funnel stages?
  • How do proposed funnel metrics react to marketing and convert into sales?

Theme 2: Measuring incrementality and spillover effects in marketing 

  • How to measure the incremental, causal effect of ads on performance? 
  • How to combine randomized (experiment) with observational data?
  • How to scale causal Measurement at Scale?
  • How do actions taken in one campaign affect other campaigns?
  • What are the spillover and long-term effects of online ads, either within-online (eg online retailers and social media) or with offline?

Theme 3: Helping advertisers take action to leverage online assets

  • How to derive insights at scale from unstructured data?
  • Audio Ads and podcasts: how to shape advertising in audio?
  • When and for which consumers is online video more effective?
  • How does giving broader education on ad products increase advertiser performance?

Theme 4: Behavioral economics approaches to online bidding

  • How to improve allocation and pricing in bidding auctions recognizing bidders may not adhere to risk-adjusted utility?
  • Competitive dynamics: how do payoffs change when competing advertisers adopt advice?
  • Should different advertisers get different advice to reduce this competitive cancellation?
  • How do U.S. based findings hold up in international markets?

Theme 5: Detection of bias, fraud and collusion in advertising

  • How to mitigate bias/ensure fairness in algorithms and decision support
  • How to detect highly distributed fraud from relationships between customer accounts
  • How to detect suspicious activity masked behind genuine users and IPs
  • How to label for human/bot activity using semi-supervised and adversarial techniques

Timeline

Submission period: June 3 - July 8, 2022

Decision letters will be sent out December 2022

Award details

Selected Principal Investigators (PIs) may receive the following:

  • Unrestricted funds, no more than $50,000 USD on average
  • AWS Promotional Credits, no more than $20,000 USD on average
  • Training resources, including Amazon advertising tutorials and hands-on sessions with Amazon scientists and engineers

Awards are structured as one-year unrestricted gifts. The budget should include a list of expected costs specified in USD, and should not include administrative overhead costs. The final award amount will be determined by the awards panel.

Eligibility requirements

Please refer to the ARA Program rules on the FAQ page.

Proposal requirements

Proposals should be prepared according to the proposal template. In addition, to submit a proposal for this CFP, please also include the following information:

  1. Please list the open-source tools you plan to contribute to.
  2. Please list the AWS ML tools you plan to use and data you plan to obtain.

Selection criteria

ARA will make the funding decisions based on the potential impact to the research community, quality of the scientific content, and relevance for Amazon Advertising customers.

Expectations from recipients

To the extent deemed reasonable, Award recipients should acknowledge the support from ARA. Award recipients will inform ARA of publications, presentations, code and data releases, blogs/social media posts, and other speaking engagements referencing the results of the supported research or the Award. Award recipients are expected to provide updates and feedback to ARA via surveys or reports on the status of their research. Award recipients will have an opportunity to work with ARA on an informational statement about the awarded project that may be used to generate visibility for their institutions and ARA.

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Applied Scientist II, RBS Tech
IN, KA, Bengaluru
RBS (Retail Business Services) Tech team works towards enhancing the customer experience (CX) and their trust in product data by providing technologies to find and fix Amazon CX defects at scale. Our platforms help in improving the CX in all phases of customer journey, including selection, discoverability & fulfilment, buying experience and post-buying experience (product quality and customer returns). The team also develops GenAI platforms for automation of Amazon Stores Operations. As a Sciences team in RBS Tech, we focus on foundational ML research and develop scalable state-of-the-art ML solutions to solve the problems covering customer experience (CX) and Selling partner experience (SPX). We work to solve problems related to multi-modal understanding (text and images), task automation through multi-modal LLM Agents, supervised and unsupervised techniques, multi-task learning, multi-label classification, aspect and topic extraction for Customer Anecdote Mining, image and text similarity and retrieval using NLP and Computer Vision for product groupings and identifying duplicate listings in product search results. Key job responsibilities As an Applied Scientist, you will be responsible to design and deploy scalable GenAI, NLP and Computer Vision solutions that will impact the content visible to millions of customer and solve key customer experience issues. You will develop novel LLM, deep learning and statistical techniques for task automation, text processing, image processing, pattern recognition, and anomaly detection problems. You will define the research and experiments strategy with an iterative execution approach to develop AI/ML models and progressively improve the results over time. You will partner with business and engineering teams to identify and solve large and significantly complex problems that require scientific innovation. You will help the team leverage your expertise, by coaching and mentoring. You will contribute to the professional development of colleagues, improving their technical knowledge and the engineering practices. You will independently as well as guide team to file for patents and/or publish research work where opportunities arise. The RBS org deals with problems that are directly related to the selling partners and end customers and the ML team drives resolution to organization level problems. Therefore, the Applied Scientist role will impact the large product strategy, identifies new business opportunities and provides strategic direction which is very exciting.
Member of Technical Staff - Firmware Engineer, Robotics, Frontier AI & Robotics
US, CA, San Francisco
Join Amazon's Frontier AI & Robotics team and help shape the future of intelligent robotic systems from the inside out. As a Member of Technical Staff - Firmware Engineer, Electronics, you will develop the low-level firmware that brings our in-house robotic actuators to life—writing the embedded code that bridges sophisticated hardware and the high-level AI control systems that power our next-generation robots. Your work will directly enable our robots to see, reason, and act in real-world warehouse environments, making you a critical contributor to one of the most ambitious robotics programs in the world. Key job responsibilities • Develop, test, and optimize embedded firmware for custom in-house robotic actuators, including motor control algorithms (FOC, commutation, current/torque/speed/position loops) running on microcontrollers and DSPs • Design and implement real-time firmware for actuator state estimation, fault detection, and protection logic, ensuring robust and safe operation across all actuator variants deployed in FAR's robotic systems • Collaborate with electronics engineers and motor design engineers to define firmware requirements, hardware interfaces (SPI, I2C, CAN, EtherCAT, RS-485), and actuator bring-up procedures for new hardware revisions • Develop and maintain firmware for field-oriented control (FOC) and sensored/sensorless motor commutation, including tuning current regulators, velocity controllers, and position controllers for high-performance robots • Build and maintain firmware test frameworks and hardware-in-the-loop (HIL) test environments to validate firmware behavior across actuator operating conditions, edge cases, and failure modes • Partner with controls engineers and AI researchers to ensure firmware-level interfaces support high-bandwidth, low-latency communication required by whole-body control and motion planning algorithms • Contribute to actuator firmware architecture decisions, define software-hardware interface standards, and maintain firmware documentation and version control practices to enable scalable multi-actuator development • Support rapid hardware bring-up and debugging of new actuator prototypes, leveraging oscilloscopes, logic analyzers, and custom diagnostic tools to characterize and validate firmware behavior on novel hardware A day in the life Your day is rooted in the intersection of hardware and software where you’ll be wiring firmware from scratch to control custom motors. You might start your morning reviewing firmware behavior logs from the previous night's actuator characterization runs, then spend time working alongside motor design and electronics engineers to debug a torque ripple issue in the motor control loop. In the afternoon, you could be writing and validating embedded firmware for a new actuator variant, tuning (field-oriented control) FOC algorithms, and collaborating with the controls team to ensure firmware interfaces align with high-level motion planning requirements. Beyond the bench, you'll participate in architecture reviews with hardware and software engineers, contribute to code reviews, and document firmware specifications that enable smooth hardware handoffs. You'll be working on actuator variants—each with unique power, torque, and speed requirements—and you'll be the firmware voice in cross-functional design discussions that shape how our actuators are built and controlled. The pace is fast, the problems are novel, and the impact is direct. About the team Frontier AI & Robotics (FAR) is the team at Amazon building the next generation of embodied intelligence. FAR drives the development and implementation of advanced AI models within Amazon’s operations that enable robots to see, reason, and act on the world around them, supporting a number of different warehouse automation tasks.
Member of Technical Staff - Electronics Engineer, Actuators & Drives, Frontier AI & Robotics
US, CA, San Francisco
Join Amazon's Frontier AI & Robotics team and take ownership of the electronics that make our robots move. As a Member of Technical Staff - Electronics Engineer, Actuators & Drives, you will conceptualize, design, and test the motor drive electronics that power our in-house robotic actuators—from the gate drivers and power stages that command motor current to the sensing circuits and communication interfaces that give our robots proprioceptive awareness. Your printed circuit board (PCB) designs will live inside each of our next-generation robotic systems, directly enabling the embodied intelligence that is central to FAR's mission. Key job responsibilities • Conceptualize, design, and validate motor drive electronics for in-house robotic actuators, including inverter power stages, gate driver circuits, current and position sensing, and power management subsystems from concept through prototype and production • Lead PCB-level design of compact, high-power-density motor drive boards, including schematic capture, component selection, and collaboration with PCB layout engineers to achieve signal integrity, thermal, and EMC requirements in constrained actuator form factors • Characterize and optimize inverter switching performance, efficiency, and thermal behavior across the full operating envelope of FAR's actuator variants, using bench measurements and simulation to guide design decisions • Define and implement current sensing architectures (shunt-based, Hall-effect, or integrated IC-based) and position/velocity sensing interfaces (encoder, resolver, Hall sensor) to support high-bandwidth FOC firmware on microcontrollers and DSPs • Partner with firmware engineers to define hardware-software interfaces for motor drive control loops, fault detection logic, and communication protocols (CAN, EtherCAT, SPI), ensuring electronics designs support the real-time control requirements of robotic actuation • Collaborate with motor design and mechanical engineers to specify the electrical characteristics of custom BLDC and PMSM motors, align inverter design to motor parameters, and validate the integrated actuator electro-mechanical system • Lead hardware bring-up, functional testing, and failure analysis for new actuator electronics prototypes, developing test plans and characterization setups that systematically validate design performance and identify failure modes • Define electronics design standards, review processes, and design-for-manufacturability (DFM) guidelines for FAR's actuator drive portfolio, and mentor junior engineers in motor drive electronics design best practices A day in the life Your day centers on the full electronics development cycle for our custom actuator drive systems. You might start by reviewing simulation results for a new inverter topology, then transition to the lab to characterize switching losses and thermal performance on a prototype motor drive board. Later in the day, you could be collaborating with motor design engineers on back-EMF waveform analysis, refining gate drive timing to optimize inverter efficiency, or working with firmware engineers to define current sensing interfaces and hardware abstraction layers. Across the week, you'll be involved in schematic capture and PCB layout reviews with your design team, participating in design review gates, and iterating on hardware based on test findings. You'll navigate the challenge of fitting high-performance drive electronics into compact, thermally constrained actuator packages—designing for the power density, reliability, and robustness our robots demand. Your work will span from concept and architecture through silicon bring-up, and you'll play a key role in defining the electronics roadmap for FAR's actuator portfolio. About the team Frontier AI & Robotics (FAR) is the team at Amazon building the next generation of embodied intelligence. FAR drives the development and implementation of advanced AI models within Amazon’s operations that enable robots to see, reason, and act on the world around them, supporting a number of different warehouse automation tasks.
Member of Technical Staff - Robotics Mechanical Engineer, Frontier AI & Robotics
US, CA, San Francisco
About the Role: We are looking for a Member of Technical Staff - Mechanical Engineer with a passion for building complex robotic systems from the ground up. This role is ideal for someone with a deep understanding of structural and electromechanical design, who thrives in hands-on environments and has experience taking high-performance robots from concept to production. You will work on the mechanical and system architecture of advanced robotics platforms, including high degree-of-freedom systems, where considerations such as actuator selection, thermal constraints, cabling, sensing integration, and manufacturability are critical. This is a cross-disciplinary role requiring close collaboration with electrical, software, and AI research teams. Beyond day-to-day hardware development, this role also provides exciting avenues to contribute to innovative research projects. Whether you’re interested in mechatronics, sensor integration, or novel actuation methods, you’ll find opportunities to explore your research interests while building real-world systems that advance in the field of high degree-of-freedom robotics. What You Bring: * A systems-thinking mindset with a strong grasp of cross-domain engineering tradeoffs. * A bias toward action: comfortable building, testing, and iterating rapidly. * A collaborative and communicative working style — especially in multi-disciplinary research environments. * A passion for robotics and advancing the state of the art in intelligent, capable machines. Key job responsibilities * Lead mechanical design of robotic subsystems and full platforms, including structures, joints, enclosures, and mechanisms for a research environment. * Own kinematic, dynamic, and structural analyses to guide the design and optimization of full systems and subsystems of high-DoF robots * Specify and integrate actuators and motors for high-torque density applications in high-degree-of-freedom systems. * Contribute to thermal management strategies for motors, sensors, and embedded compute hardware. * Integrate sensors such as lidar, stereo cameras, IMUs, tactile sensors, and compute modules into compact, functional assemblies. * Design and route cabling and wire harnesses, ensuring reliability, serviceability, and thermal/electrical integrity. * Prototype and test mechanical systems; support hands-on builds, debug sessions, and field testing. * Conduct root cause analysis on system-level failures or performance issues and implement design improvements. * Apply Design for Manufacturing (DFM) and Design for Assembly (DFA) principles to transition prototypes into scalable builds (10s–100s of units). * Collaborate with cross-functional teams in electrical engineering, controls, perception, and research to meet research and product goals. About the team Frontier AI & Robotics (FAR) is the team at Amazon building the next generation of embodied intelligence. FAR drives the development and implementation of advanced AI models within Amazon’s operations that enable robots to see, reason, and act on the world around them, supporting a number of different warehouse automation tasks.
Senior Applied Scientist, Alexa Ads
IN, KA, Bengaluru
Alexa+ is the world’s best Generative AI powered personal assistant / agent for consumers. We are seeking an Applied Scientist to join our newly expanding team in India focused on Alexa Conversational Ads and Personalization. In this role, you will build machine learning models that seamlessly and naturally integrate relevant advertising into the Alexa experience while deeply personalizing user interactions. You will work closely with other scientists, engineers, and product managers to take models from conception to production. Key job responsibilities Design, develop, and evaluate innovative deep learning and GenAI models for natural language processing (NLP), recommendation systems, and personalization. Conduct hands-on data analysis and build scalable ML pipelines. Design and run A/B experiments to measure the impact of new models on customer experience and ad performance. Collaborate with software development engineers to deploy models into high-scale, real-time production environments. About the team We are building a new science team in Bangalore to solve some of the most impactful problems in computational advertising. This isn't about tweaking existing models as we are rethinking how ads are ranked, priced, and personalized across voice-first and screen-first surfaces. These are problems that don't have textbook solutions. Key points to note about the team: 🧪 Greenfield team - you are not joining a mature org with rigid processes. You will shape the science roadmap, pick the problems, and define the culture from day one. 📈 Direct business impact — your models directly drive revenue. No yearly cycles to see if your work matters. 🌏 Global scope, local autonomy — collaborate with scientists and engineers across Seattle, Sunnyvale, and Bangalore, but own your problem space end-to-end. 🎓 Ship AND Publish: We encourage top-tier publications (NeurIPS, ACL, EMNLP, KDD, ICML, WWW) while ensuring your research hits production.
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