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Amazon Ads call for proposals — Spring 2025

Advancing customer protections in the era of artificial intelligence in digital advertising.

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About this CFP

Amazon Ads is committed to protect customers from fraud, abuse, illegal and harmful content. We prioritize customer protection through a comprehensive approach of strict policies, thorough review processes, and safety measures to ensure digital advertising content meet high standards. We maintain robust reporting systems, allowing for swift action against policy violations. These multilayered safeguards work in tandem to shield customers from exposure to abusive and harmful content, fostering a secure advertising environment for both consumers and advertisers.

We welcome proposals in the context of digital advertising in the following research tracks:

  1. Fraud, Abuse, and financial scams
  2. Behavioral foundational models to distinguish human and bot behavior
  3. Multi-modal classification of online content and websites
  4. Device and website identification
  5. Detection of plagiarized content
  6. Cyber threat activity, malicious and adversarial misuse of AI and LLMs
  7. Decentralized identifiers, verifiable credentials, data lineage and transparency
  8. Large language models for labeling, annotation and auditing of model performance
  9. Detection and mitigation of hallucination in LLMs for content analysis
  10. Protection of vulnerable individuals, specially child and teen safety

Timeline

Submission period: March 19 to May 7, 2025 (11:59PM Pacific Time).
Decision letters will be sent out in August 2025.

Award details

Selected Principal Investigators (PIs) may receive the following:

  1. Unrestricted funds, no more than $80,000 USD on average
  2. AWS Promotional Credits, no more than $40,000 USD on average
  3. Training resources, including AWS tutorials and hands-on sessions with Amazon scientists and engineers

Awards are structured as one-time unrestricted gifts. The budget should include a list of expected costs specified in USD, and should not include administrative overhead costs. The final award amount will be determined by the awards panel.

Eligibility requirements

Please refer to the ARA Program rules on the Rules and Eligibility page.

Proposal requirements

Proposals should be prepared according to the proposal template. In addition, to submit a proposal for this CFP, please also include the following information:

  1. Description of the proposed solution and its innovative aspects
  2. Explanation of how the project addresses the specified challenges
  3. Plan for the development and implementation of the methodology or dataset
  4. Potential impact on customer protections
  5. List of open-source tools, datasets or methodologies you plan to contribute to
  6. List of AWS tools you will use

Selection criteria

Proposals will be reviewed by a panel of experts. Proposals will be evaluated on the following:

  1. Immediate and sizeable impact on customer protections
  2. Practicality and scalability of the solutions
  3. Feasibility and clarity of the proposed approach
  4. Potential for widespread adoption and implementation
  5. Feasibility to open source
  6. Generation of publicly available benchmarks (metrics and data sets)

Expectations from recipients

To the extent deemed reasonable, Award recipients should acknowledge the support from ARA. Award recipients will inform ARA of publications, presentations, code and data releases, blogs/social media posts, and other speaking engagements referencing the results of the supported research or the Award. Award recipients are expected to provide updates and feedback to ARA via surveys or reports on the status of their research. Award recipients will have an opportunity to work with ARA on an informational statement about the awarded project that may be used to generate visibility for their institutions and ARA.

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Data Scientist II, EU Prime and Marketing Analytics & Science (PRIMAS)
IN, KA, Bengaluru
Are you passionate about giving customers the richest, most inspiring experience in their shopping journey? Do you like to dive deep to understand how customer-centric solutions drive measurable results? Do you enjoy working closely with the business and software engineers to design rigorous experiments, build the data infrastructure behind them, and translate results into decisions? You are in the right place! Come join our Prime & Marketing Analytics and Science (PRIMAS) team, where your work will directly impact millions of customers. The EU Marketing & Prime organization is looking for a Data Scientist to join the PRIMAS team. This role sits at the intersection of applied statistics and large-scale analytics — you'll design experiments and causal models, and also own the data pipelines, metrics, and reporting infrastructure that make those results usable across the business. The PRIMAS team provides a comprehensive understanding of customer segments, affinities, and lifetime value. We use data science tools and advanced statistical techniques to study customer purchase and engagement behaviors, and generate actionable insights on where, when, and how we deliver products and programs to customers. We help increase customer engagement, sales, and marketing efficiency, and our systems are built entirely in-house on automated large-scale analytics infrastructure. You will design, launch, and measure experiments across marketing channels (SEM/SEO, Affiliates, Display, Social, Mobile, Email, Onsite, etc.), engagement products, and customer segments. You will improve our understanding of customer behavior, run rigorous power and minimum detectable effect (MDE) analyses to size experiments correctly, and build the causal and conversion models that value and target our marketing — then build the pipelines and dashboards that keep those signals flowing reliably to stakeholders and downstream systems. You will work at the forefront of consumer analytics, tackling some of the hardest measurement problems in the industry alongside strong scientists, statisticians, and software engineers. Key job responsibilities 1. Design and implement scalable, statistically rigorous experiments (A/B, geo, holdout, quasi-experiments) to measure marketing incrementality across channels. 2. Perform power analysis and minimum detectable effect (MDE) calculations to determine experiment sample sizes, durations, and design trade-offs before launch. 3. Build causal and treatment-effect models that produce conversion and valuation signals consumed by downstream bidding and budgeting systems. 4. Building the ETL, metric definitions, and datasets that make results scalable, extensible, and repeatable rather than one-off analyses. 5. Develop measurement frameworks that quantify the true, platform-independent contribution of marketing over time, and build the dashboards and reporting that keep those metrics visible to the business. 6. Apply statistical, mathematical, and machine learning techniques to solve ambiguous business problems where the right approach isn't obvious. 7. Analyze experiment results for validity — inspecting distributions, checking for sample ratio mismatch, exploring covariate balance, and tracking down the source of anomalies. 8. Communicate experiment design, results, and trade-offs clearly to business and leadership audiences, including inputs into business reviews, and influence decisions and technical direction across teams. 9. Establish scalable, repeatable processes and best practices for experiment design, data modeling, and analysis.
Applied Scientist, MOP (Modeling and Optimization Planning)
US, WA, Bellevue
The Amazon GDS-MOP (modeling, Optimization and Planning) Science team is seeking an exceptional Applied Scientist with strong operations research and optimization expertise to develop production solutions for one of the most complex systems in the world: Amazon's Fulfillment Network labor capacity planning. At MOP Science, we design, build, and deploy optimization, statistics, machine learning, and GenAI/LLM solutions that power Amazon Labor Planning systems (ALPS) running across Amazon Fulfillment Centers worldwide. We solve a wide range of challenges encountered throughout the network, including labor planning and staffing, pick scheduling, stow guidance, and capacity risk management. We are tasked with developing innovative, scalable, and reliable science-driven production solutions that exceed the published state of the art, enabling systems to run frequently (ranging from every few minutes to every few hours per use case) and continuously across our large-scale network. Key job responsibilities As an Applied Scientist, you will collaborate with other scientists, software engineers, product managers, and operations leaders to develop optimization-driven solutions using a variety of tools and observe direct impact on process efficiency and associate experience in the fulfillment network. Key responsibilities include: • Develop understanding and domain knowledge of operational processes, system architecture and functions, and business requirements • Deep dive into data and code to identify opportunities for continuous improvement and/or disruptive new approaches • Develop scalable mathematical models for production systems to derive optimal or near-optimal solutions for existing and new challenges • Create prototypes and simulations for agile experimentation of devised solutions • Advocate for technical solutions with business stakeholders, engineering teams, and senior leadership • Partner with engineers to integrate prototypes into production systems • Design experiments to test new or incremental solutions launched in production and build metrics to track performance About the team Amazon offers a full range of benefits that support you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include: • Medical, Dental, and Vision Coverage • Maternity and Parental Leave Options • Paid Time Off (PTO) • 401(k) Plan
Senior Inference Engineer, AGI
US, CA, Sunnyvale
We are looking for a Senior Inference Engineer to own inference for real-time multimodal conversational AI. This is a full-stack inference role: you will work across the entire path a model takes from research to production — shaping model architecture so it is servable, building the real-time runtime that serves it within hard latency budgets, and building the offline systems that train and reinforce it. You will operate at the boundary of Science and Inference, taking frontier-scale speech and audio models and making them run within real-time latency budgets on production hardware. You will co-design architectures with scientists to make them inference-friendly from inception, own the low-latency streaming serving path, and build the training and reinforcement-learning infrastructure that closes the loop. You will have the compute, data, and runway to solve problems that few teams in the world are positioned to tackle. As a Senior Engineer, you will own a significant area of the inference stack end to end, drive its technical execution, contribute to the team's roadmap, and work closely with scientists and hardware partners to ensure our models run fast enough to feel human in real time — and at a cost that makes them viable at scale. You may go deep in one of the areas below while contributing across the others. Key job responsibilities Model Architecture & Inference Co-Design • Partner with research scientists to make model architectures servable from inception — surfacing the latency, memory, and cost implications of architecture choices before they are locked in • Implement and optimize the inference path for large-scale multimodal models — attention and KV-cache mechanisms, multimodal/autoregressive decoding, and the compute primitives on the critical path Apply efficiency techniques across the stack — quantization (per-tensor/per-channel/per- group, INT8/FP8/BF16), speculative decoding, operator fusion, and paged KV-cache — and quantify their quality/latency trade-offs • Develop and tune high-performance kernels for critical operations where off-the-shelf implementations leave performance on the table, integrating them into production serving with minimal overhead • Profile end-to-end performance with tools such as Nsight Compute/Systems and roofline analysis to identify and eliminate bottlenecks in large-scale inference workloads Real-Time & Interactive Runtime • Own the real-time serving path for streaming multimodal conversational AI, meeting sub- second, streaming latency budgets under concurrent session load • Build and tune continuous batching, scheduling, and preemption to balance throughput against per-request latency SLAs for interactive workloads • Customize production serving frameworks (e.g., vLLM, PyTorch) for real-time streaming generative models that fall outside standard LLM serving patterns — sustained low-latency output under concurrent session load • Implement multi-GPU inference (tensor parallelism, collective communication) for latency- critical paths, and drive cost toward parity with existing production baselines • Establish latency, throughput, and cost benchmarking, and publish the operational metrics that gate deployment Offline Systems: Training, RL & Evaluation Infrastructure • Build and scale the offline inference systems behind post-training — high-throughput rollout generation and reward-model serving for reinforcement learning (RL/RLHF/RLAIF) • Ensure train/serve consistency — that the inference path used in RL and evaluation faithfully matches production online behavior (e.g., parity across sampling and logit processing) • Work with the evaluation team to enable offline inference that captures the quality dimensions unique to real-time conversation — latency sensitivity, audio quality, and interaction naturalness
Applied Scientist, Last Mile Science
US, TX, Austin
Are You Ready to Redefine How the World Receives Its Packages? What if your algorithms defined the most efficient path for millions of deliveries — every single day? At Amazon, we're building the science that makes that possible, and we're looking for exceptional scientists to help lead the way. The Last Mile Routing & Planning organization develops the software, algorithms, and tools that power the "magic" of home delivery. Our planning and routing intelligence systems drive billions of daily decisions — enabling safe, efficient, and frustration-free routes for drivers across the globe. What You'll Do In this role, you'll sit at the intersection of state-of-the-art research and real-world impact. You will: - Design and build algorithms that solve large-scale, complex logistics problems - Synthesize data from diverse sources to identify high-value business opportunities - Provide research direction and data-driven insights to guide strategic decisions - Translate complex technical approaches into clear communication for scientists, engineers, and business stakeholders - Partner closely with scientists and engineers in a collaborative, high-impact environment What You'll Work On We have an exciting and growing portfolio of research areas, including: - Routing for same-day and grocery deliveries - Planning for electric and autonomous vehicles - District-level and stop-level planning - Forecasting solutions for diverse delivery programs All of this is powered by the latest methods in Operations Research (OR), Machine Learning (ML), and Generative AI — at a truly global scale. Successful candidates will lead one or more of these problem spaces. What We're Looking For - Deep expertise in Operations Research and/or Machine Learning methods - Proven experience applying these methods to large-scale, real-world business problems - Ability to translate models into production-ready code in Python or Java - Strong communication skills — you can explain complex technical concepts to diverse audiences - A bias for action and an iterative mindset when tackling ambitious research challenges Why Amazon We're passionate about your growth. Whether you want to explore emerging technologies, take on broader scope, or accelerate your career trajectory, we'll invest in helping you get there. Our business is scaling fast — and so are the opportunities for the people who build it. If you're driven by the challenge of optimizing one of the world's most complex logistics systems and excited to see your work impact millions of customers daily, we'd love to hear from you. Key job responsibilities - Invent and design novel solutions for scientifically complex problem areas, and identify opportunities for invention within existing and new business initiatives - Deliver large-scale, high-impact solutions to complex problems in support of medium-to-large business goals - Shape the design of scientifically complex software systems, personally contributing significant portions of the critical scientific novelty - Apply mathematical optimization, machine learning, and Generative AI techniques to develop solution methodologies for in-house decision support tools and software - Research, prototype, simulate, and experiment with models — and actively participate in their production-level deployment in Python or Java - Engage with the broader scientific community by publishing research articles and participating in leading research conferences
Flight Dynamics Engineer, Amazon Leo Flight Dynamics
US, WA, Redmond
We are searching for a talented candidate with experience in orbital mechanics, orbit determination, launch vehicle trajectories, and launch vehicle mission planning. In this position, a successful candidate would serve as a Research Scientist in support of Amazon Leo’s constellation with particular focus on Launch Vehicle support. Strong analysis skills are required to develop engineering studies of complex large-scale dynamical systems. This position requires demonstrated expertise in computational analysis automation and tool development. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. Key job responsibilities Working with the Leo GNC team, you will: • Perform spacecraft maneuver or navigation analysis in support of multi-disciplinary trades within the Amazon Leo team. • Contribute to prototype software development of flight algorithms. • Test and assess navigation software for integration into flight systems. • Assess and trouble-shoot the performance of Leo on-board GNSS hardware and software systems. • Work closely with GNC engineers to manage on-orbit performance and develop flight dynamics operations processes. • Manage engineering trades as needed for various launch vehicle mission designs. • Support Leo’s Launch Vehicle Mission Management team with technical expertise in Launch Vehicle trajectory requirements specification • Evaluate Launch Vehicle performance and compliance with mission requirements • Develop tools to support Mission Management planning for over 80 launches! • Work collaboratively with launch vehicle system technical teams About the team The Flight Dynamics team is responsible for the guidance, navigation, control and safety of the spaceflight of the Amazon Leo constellation. This team provides solutions to spaceflight challenges in constellation design, orbit selection, launch vehicle insertion requirements, navigation, trajectory design, space situational awareness, and space traffic coordination.
Senior Applied Scientist , EC2, Onhand Capacity Optimization
US, WA, Seattle
AWS Elastic Compute Cloud (EC2) Capacity Research and Engineering Org is looking for an experienced applied optimization expert. This leader will join the Onhand Packing Science team to design, implement, and scale decision-making algorithms to optimize EC2’s use of existing capacity. The team owns the optimization of all aspects of virtual instances placement across EC2, from high level supply shaping right down the final physical machine a customer’s instance gets allocated to. Given the sheer scale of EC2 any improvement efficiency within capacity is utilized has significant business impact. Key job responsibilities We are seeking an expert with a strong background in mathematical optimization with excellent modeling skills, with experience using both exact and heuristic methods. The domain requires a tight collaboration with engineering teams, to ensure we are able to quickly move from modelling and prototyping to full scale production usage. You should be confirmable with the needed statistical approaches for production A/B tests as well as have a solid understanding experimental design more broadly. Being successful in the role requires having the scientific breadth to understand the interactions between different phases of a project from data analysis through to production, including resolving issues after rollout. You will be hands-on with the mathematical modeling and implementation, and will also contribute to the design of the engineering system with the scalability, extensibility, maintainability, and correctness of the optimization engine in mind. You will review approaches by other scientists and engineers in terms of business relevance, technical validity, engineering / science interface, and computational performance. You will mentor and lead junior scientists by example. Communicating your results to guide the direction of the business and working with software development teams to implement your ideas in code is key to success. You will write technical, and less frequently, business documents that influence engineering investments and business direction. Collaborating with other scientists, software engineers, and product managers, you will develop creative, novel, and data-driven approaches to improve our existing cloud compute offerings and define new ones in a fast-paced and quickly changing environment, improving the experience of our customers and impacting the bottom line of EC2. About the team A day in the life Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Operations Research Engineer, AOP Science & Research
IN, KA, Bengaluru
Join Amazon's AOP (Analytics Operations and Programs) RoW ((Rest of World) Research Science Team to revolutionize supply chain planning across multiple geographies including India, Japan, Mexico, Brazil, MENA, Australia, and Singapore. As an Operations Research Scientist, you'll develop optimization solutions using simulations, integer programming, and heuristic search to solve complex short-term capacity planning challenges that directly impact millions of customers worldwide. Key job responsibilities We are looking for an Operations Research Scientist to develop & support our Short term capacity planning initiatives using Simulations, Integer Programming, Linear Programming or Heuristic search. This Scientist, will work closely with our program partners to define business requirements, build data pipeline, write optimization code, deep dive on solution quality and drive adoption with operations. The employee will also be responsible for interfacing with global science teams to help launch their tools to new geographies. A day in the life The employee will work with our program partners to find new opportunities for building/launching decision support tools for our Supply Chain planning teams. This will include 1) Understanding the current planning process for program teams and tools available to them. 2) Determining the gaps in the tools/decision making through data analysis or simulation systems. 3) Determining the best possible tool to solve for the current gaps. 4) Launch or develop the identified tool through coding or solution deep dives and scenario creation. About the team AOP (Analytics Operations and Programs) team supports supply chain processing for the multiple geographies like IN, Japan, Mexico, Brazil, MENA, AU & SG. The research team works to support network design, labor planning and capacity planning processes through launching decision support tools for planning or execution.
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