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Amazon Ads call for proposals — Spring 2025

Advancing customer protections in the era of artificial intelligence in digital advertising.

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About this CFP

Amazon Ads is committed to protect customers from fraud, abuse, illegal and harmful content. We prioritize customer protection through a comprehensive approach of strict policies, thorough review processes, and safety measures to ensure digital advertising content meet high standards. We maintain robust reporting systems, allowing for swift action against policy violations. These multilayered safeguards work in tandem to shield customers from exposure to abusive and harmful content, fostering a secure advertising environment for both consumers and advertisers.

We welcome proposals in the context of digital advertising in the following research tracks:

  1. Fraud, Abuse, and financial scams
  2. Behavioral foundational models to distinguish human and bot behavior
  3. Multi-modal classification of online content and websites
  4. Device and website identification
  5. Detection of plagiarized content
  6. Cyber threat activity, malicious and adversarial misuse of AI and LLMs
  7. Decentralized identifiers, verifiable credentials, data lineage and transparency
  8. Large language models for labeling, annotation and auditing of model performance
  9. Detection and mitigation of hallucination in LLMs for content analysis
  10. Protection of vulnerable individuals, specially child and teen safety

Timeline

Submission period: March 19 to May 7, 2025 (11:59PM Pacific Time).
Decision letters will be sent out in August 2025.

Award details

Selected Principal Investigators (PIs) may receive the following:

  1. Unrestricted funds, no more than $80,000 USD on average
  2. AWS Promotional Credits, no more than $40,000 USD on average
  3. Training resources, including AWS tutorials and hands-on sessions with Amazon scientists and engineers

Awards are structured as one-time unrestricted gifts. The budget should include a list of expected costs specified in USD, and should not include administrative overhead costs. The final award amount will be determined by the awards panel.

Eligibility requirements

Please refer to the ARA Program rules on the Rules and Eligibility page.

Proposal requirements

Proposals should be prepared according to the proposal template. In addition, to submit a proposal for this CFP, please also include the following information:

  1. Description of the proposed solution and its innovative aspects
  2. Explanation of how the project addresses the specified challenges
  3. Plan for the development and implementation of the methodology or dataset
  4. Potential impact on customer protections
  5. List of open-source tools, datasets or methodologies you plan to contribute to
  6. List of AWS tools you will use

Selection criteria

Proposals will be reviewed by a panel of experts. Proposals will be evaluated on the following:

  1. Immediate and sizeable impact on customer protections
  2. Practicality and scalability of the solutions
  3. Feasibility and clarity of the proposed approach
  4. Potential for widespread adoption and implementation
  5. Feasibility to open source
  6. Generation of publicly available benchmarks (metrics and data sets)

Expectations from recipients

To the extent deemed reasonable, Award recipients should acknowledge the support from ARA. Award recipients will inform ARA of publications, presentations, code and data releases, blogs/social media posts, and other speaking engagements referencing the results of the supported research or the Award. Award recipients are expected to provide updates and feedback to ARA via surveys or reports on the status of their research. Award recipients will have an opportunity to work with ARA on an informational statement about the awarded project that may be used to generate visibility for their institutions and ARA.

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Applied Science Manager, Prime Video - Content Localization, Understanding & Enrichment
US, WA, Seattle
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video subscriptions such as Apple TV+, HBO Max, Peacock, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video team member, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! We are looking for an Applied Science Manager who will take care of the Content Understanding for Prime Video. Content Understanding team helps Prime Video "see" and "understand" what's actually happening inside its videos - the characters, scenes, dialogue, events, and visual elements. We build the systems that analyze video content so that we can build customer experiences on top of our work. This manager will also lead a team of scientists and engineers who are building the next generation of video understanding and search for Prime Video. You will own the strategy, execution, and delivery of systems that help machines watch, describe, and find content across the largest streaming catalog in the world. Key job responsibilities As an Applied Science Manager, you will: - Define and drive the technical direction and roadmap across our "understanding" and "search" workstreams — making sure our work connects to Prime Video's broader goals around content intelligence. - Lead and grow a high-performing team of scientists and engineers, building a culture of scientific excellence, customer focus, and reliable delivery. - Partner with teams across Prime Video (personalization, search etc) to understand what they need from us, shape our outputs to be reliable building blocks for their products, and drive adoption. - Own delivery end-to-end — from early research and experimentation all the way through launching production systems that run at the scale of Prime Video's full catalog. - Define and track success metrics for quality, reliability, and real-world impact on downstream products, continuously raising the bar on what "good" looks like. - Manage ambiguity across a broad set of workstreams, make clear prioritization decisions, and communicate trade-offs effectively to senior leadership. About the team The Prime Video - Content Localization, Understanding and Enrichment team's mission is to deeply understand content to automate & scale existing solutions, and launch new experiences across Prime Video while accelerating science outputs & forward-investing in science. This manager will lead Content Understanding that defines content at a fundamental scene-level by generating & maintaining a comprehensive set of Content Understanding attributes which are leveraged across Prime Video for their varied use-cases; ranging from content moderation to metadata generation, ad placement identification, etc.
Applied Scientist , Rufus Experience Science
US, WA, Seattle
Amazon Rufus Experience Science is seeking a highly motivated Scientist who is passionate about building next-generation shopping experiences. In this role, you will help create conversational shopping journeys where customers can express any shopping need—discovering products, comparing options, finding inspiration, or resolving post-purchase issues. You will collaborate closely with a multidisciplinary team of scientists, engineers, product managers, and designers to deliver these experiences across multiple Rufus customer-facing features.
You will thrive in this role if you enjoy bringing latest research into everyday life—both for customers and for yourself. There’s nothing quite like realizing that a model you deployed yesterday is already improving your own shopping experience today. You will work side by side with scientists and engineers in a fast-paced environment, driving rapid model development and experimentation. You’ll also have access to Amazon’s rich datasets, AWS’s massive computational resources, and a network of world-class science and engineering leaders across the company. Key job responsibilities Execute the science vision and roadmap.

Develop data-driven solutions for the real-world, large scale problems.

Deliver and maintain software and models in the production environment.

Collaborate cross-functionally between product, design, and engineering.
Applied Scientist II, Sponsored Products and Brands - Advertiser Growth and Strategies
US, NY, New York
We are looking for a passionate Applied Scientist to help pioneer the next generation of agentic AI applications for Amazon advertisers. In this role, you will design agentic architectures, develop tools and datasets, and contribute to building systems that can reason, plan, and act autonomously across complex advertiser workflows. You will work at the forefront of applied AI, developing methods for fine-tuning, reinforcement learning, and preference optimization, while helping create evaluation frameworks that ensure safety, reliability, and trust at scale. You will work backwards from the needs of advertisers—delivering customer-facing products that directly help them create, optimize, and grow their campaigns. Beyond building models, you will advance the agent ecosystem by experimenting with and applying core primitives such as tool orchestration, multi-step reasoning, and adaptive preference-driven behavior. This role requires working independently on ambiguous technical problems, collaborating closely with scientists, engineers, and product managers to bring innovative solutions into production. Key job responsibilities - Design and build agents to guide advertisers in conversational and non-conversational experience. - Design and implement advanced model and agent optimization techniques, including supervised fine-tuning, instruction tuning and preference optimization (e.g., DPO/IPO). - Curate datasets and tools for MCP. - Build evaluation pipelines for agent workflows, including automated benchmarks, multi-step reasoning tests, and safety guardrails. - Develop agentic architectures (e.g., CoT, ToT, ReAct) that integrate planning, tool use, and long-horizon reasoning. - Prototype and iterate on multi-agent orchestration frameworks and workflows. - Collaborate with peers across engineering and product to bring scientific innovations into production. - Stay current with the latest research in LLMs, RL, and agent-based AI, and translate findings into practical applications. About the team The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through the latest generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. The Campaign Strategies team within Sponsored Products and Brands is focused on guiding and supporting 1.6MM advertisers to meet their advertising needs of creating and managing ad campaigns. At this scale, the complexity of diverse advertiser goals, campaign types, and market dynamics creates both a massive technical challenge and a transformative opportunity: even small improvements in guidance systems can have outsized impact on advertiser success and Amazon’s retail ecosystem. Our vision is to build a highly personalized, context-aware agentic advertiser guidance system that leverages LLMs together with tools such as auction simulations, ML models, and optimization algorithms. This agentic framework, will operate across both chat and non-chat experiences in the ad console, scaling to natural language queries as well as proactively delivering guidance based on deep understanding of the advertiser. To execute this vision, we collaborate closely with stakeholders across Ad Console, Sales, and Marketing to identify opportunities—from high-level product guidance down to granular keyword recommendations—and deliver them through a tailored, personalized experience. Our work is grounded in state-of-the-art agent architectures, tool integration, reasoning frameworks, and model customization approaches (including tuning, MCP, and preference optimization), ensuring our systems are both scalable and adaptive.
Member of Technical Staff - Science, Frontier AI & Robotics (FAR)
US, CA, San Francisco
Join the next revolution in robotics at Amazon's Frontier AI & Robotics team, where you'll work alongside world-renowned AI pioneers to push the boundaries of what's possible in robotic intelligence. As a Member of Technical Staff, you'll be at the forefront of developing breakthrough foundation models that enable robots to perceive, understand, and interact with the world in unprecedented ways. You'll drive independent research initiatives in areas such as perception, manipulation, science understanding, locomotion, manipulation, sim2real transfer, multi-modal foundation models and multi-task robot learning, designing novel frameworks that bridge the gap between state-of-the-art research and real-world deployment at Amazon scale. In this role, you'll balance innovative technical exploration with practical implementation, collaborating with platform teams to ensure your models and algorithms perform robustly in dynamic real-world environments. You'll have access to Amazon's vast computational resources, enabling you to tackle ambitious problems in areas like very large multi-modal robotic foundation models and efficient, promptable model architectures that can scale across diverse robotic applications. Key job responsibilities - Drive independent research initiatives across the robotics stack, including robotics foundation models, focusing on breakthrough approaches in perception, and manipulation, for example open-vocabulary panoptic scene understanding, scaling up multi-modal LLMs, sim2real/real2sim techniques, end-to-end vision-language-action models, efficient model inference, video tokenization - Design and implement novel deep learning architectures that push the boundaries of what robots can understand and accomplish - Lead full-stack robotics projects from conceptualization through deployment, taking a system-level approach that integrates hardware considerations with algorithmic development, ensuring robust performance in production environments - Collaborate with platform and hardware teams to ensure seamless integration across the entire robotics stack, optimizing and scaling models for real-world applications - Contribute to the team's technical strategy and help shape our approach to next-generation robotics challenges A day in the life - Design and implement novel foundation model architectures and innovative systems and algorithms, leveraging our extensive infrastructure to prototype and evaluate at scale - Collaborate with our world-class research team to solve complex technical challenges - Lead technical initiatives from conception to deployment, working closely with robotics engineers to integrate your solutions into production systems - Participate in technical discussions and brainstorming sessions with team leaders and fellow scientists - Leverage our massive compute cluster and extensive robotics infrastructure to rapidly prototype and validate new ideas - Transform theoretical insights into practical solutions that can handle the complexities of real-world robotics applications About the team At Frontier AI & Robotics, we're not just advancing robotics – we're reimagining it from the ground up. Our team is building the future of intelligent robotics through innovative foundation models and end-to-end learned systems. We tackle some of the most challenging problems in AI and robotics, from developing sophisticated perception systems to creating adaptive manipulation strategies that work in complex, real-world scenarios. What sets us apart is our unique combination of ambitious research vision and practical impact. We leverage Amazon's massive computational infrastructure and rich real-world datasets to train and deploy state-of-the-art foundation models. Our work spans the full spectrum of robotics intelligence – from multimodal perception using images, videos, and sensor data, to sophisticated manipulation strategies that can handle diverse real-world scenarios. We're building systems that don't just work in the lab, but scale to meet the demands of Amazon's global operations. Join us if you're excited about pushing the boundaries of what's possible in robotics, working with world-class researchers, and seeing your innovations deployed at unprecedented scale.
Senior Applied Scientist, Fauna
US, NY, New York
We are seeking an Applied Scientist to lead the development of evaluation frameworks and data collection protocols for robotic capabilities. In this role, you will focus on designing how we measure, stress-test, and improve robot behavior across a wide range of real-world tasks. Your work will play a critical role in shaping how policies are validated and how high-quality datasets are generated to accelerate system performance. You will operate at the intersection of robotics, machine learning, and human-in-the-loop systems, building the infrastructure and methodologies that connect teleoperation, evaluation, and learning. This includes developing evaluation policies, defining task structures, and contributing to operator-facing interfaces that enable scalable and reliable data collection. The ideal candidate is highly experimental, systems-oriented, and comfortable working across software, robotics, and data pipelines, with a strong focus on turning ambiguous capability goals into measurable and actionable evaluation systems. Key job responsibilities - Design and implement evaluation frameworks to measure robot capabilities across structured tasks, edge cases, and real-world scenarios - Develop task definitions, success criteria, and benchmarking methodologies that enable consistent and reproducible evaluation of policies - Create and refine data collection protocols that generate high-quality, task-relevant datasets aligned with model development needs - Build and iterate on teleoperation workflows and operator interfaces to support efficient, reliable, and scalable data collection - Analyze evaluation results and collected data to identify performance gaps, failure modes, and opportunities for targeted data collection - Collaborate with engineering teams to integrate evaluation tooling, logging systems, and data pipelines into the broader robotics stack - Stay current with advances in robotics, evaluation methodologies, and human-in-the-loop learning to continuously improve internal approaches - Lead technical projects from conception through production deployment - Mentor junior scientists and engineers About the team Fauna Robotics, an Amazon company, is building capable, safe, and genuinely delightful robots for everyday life. Our goal is simple: make robots people actually want to live and interact with in everyday human spaces. We believe that future won’t arrive until building for robotics becomes far more accessible. Today, too much effort is spent reinventing the fundamentals. We’re changing that by developing tightly integrated hardware and software systems that make it faster, safer, and more intuitive to create real-world robotic products. Our work spans the full stack: mechanical design, control systems, dynamic modeling, and intelligent software. The focus is not just functionality, but experience. We’re building robots that feel responsive, expressive, and genuinely useful. At Fauna, you’ll work at the frontier of this space, helping define how robots move, manipulate, and interact with people in natural environments. It’s an opportunity to solve hard problems across hardware and software with a team focused on making robotics accessible and joyful to build. If you care about making robotics real for everyone and building systems that are as delightful as they are capable, we’re interested in hearing from you.
Applied Scientist, RL post-training, AWS
US, WA, Seattle
Do you want to work on Reinforcement Learning (RL) post-training of frontier Large Language Models (LLMs) to revolutionize customer service? Come join the world class researchers and academics in the AWS AI endeavor, and develop the science that powers countless new businesses in cloud computing! AWS, the world-leading provider of cloud services. Our customers bring problems that will give Applied Scientists like you endless opportunities to see your research have a positive and immediate impact in the world. You will have the opportunity to partner with technology and business teams to solve real-world problems, have access to virtually endless data and computational resources, and to world-class engineers and developers that can help bring your ideas into the world. As part of the team, we expect that you will develop innovative solutions to hard problems, and publish your findings at peer reviewed conferences and journals. The scientific topics you are going to work on include, but are not limited to: LLM post-training to improve capabilities particularly for instruction following, reasoning over long context, and tool use, etc. About the team Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Data Scientist I, PXT Central Science
US, CA, San Francisco
PXT Central Science is seeking an exceptional Data Scientist to join our team. The ideal candidate will thrive in a dynamic, multifaceted role where you'll translate complex business challenges into rigorous quantitative frameworks, extract actionable insights from structured and unstructured datasets, and architect science-backed, scalable solutions that elevate the experience of our 1 million+ employees worldwide. If you're energized by the opportunity to apply data science to our mission of making Amazon Earth's Best Employer, we want to hear from you. Key job responsibilities • Own the design, development, and maintenance of scalable models and prototypes leveraging statistical, machine learning, or GenAI methodologies to enhance employee experience. • Partner with scientists, engineers, and product leaders to solve for employee experience defects using scientific approaches, building new services and tools that deliverable measurable impact. • Author and maintain detailed technical documentation related to the projects you drive. • Communicate results to diverse audiences of varying technical background with effective writing, visualizations, and presentations • Stay current with emerging methods and technologies, and implement them strategically to amplify the team’s impact. About the team The Central Science Team within Amazon’s People Experience and Technology org (PXTCS) uses economics, behavioral science, statistics, machine learning, and Generative AI to proactively identify mechanisms and process improvements which simultaneously improve Amazon and the lives, well-being, and the value of work to Amazonians. We are an interdisciplinary team, which combines the talents of science, engineering, and UX to develop and deliver solutions that measurably achieve this goal.
Agentic Evaluation Scientist, Amazon Customer Service
US, WA, Seattle
Amazon's Customer Service (CS) is undergoing a major transformation leveraging agentic AI techniques to investigate why customers experience defects and how to prevent them in the future. We're looking for scientists to help drive the quality and capabilities of these agentic systems. Amazon's Customer Experience Improvement (CXI Tech) team is looking for a scientists to help drive rigorous development in the agentic era. We seek to identify and eliminate unsatisfactory purchasing experiences that may cause customers to return items or not return to Amazon. This role requires you to re-imagine the way we leverage customer interactions/feedback for defect identification and the actions we take for reliable downstream defect resolution for an improved customer experience throughout the consumer business. Driven by the vision that no defect need ever impact customers twice, we work to develop rigorously tested AI systems to investigate what caused individual defects experienced by customers, and identify the needed changes to ensure they do not occur again. In particular, we are seeking scientists with a proven track record of making efficient use of human annotations to evaluate AI systems. Come help Amazon ensure the best possible experience for our customers! Key job responsibilities - Develop evaluation techniques for agentic solutions that operate at Amazon scale developing techniques to make efficient use of human annotations to establish rigorous performance of agentic systems. - Develop tools and patterns that improve the performance of agentic investigation systems. - Create standalone ML powered models when needed to support automated investigation of customer defects. A day in the life - Develop techniques to measure and improve the performance of agentic systems, even when the performance of those systems exceed the existing human benchmark - Interface closely with Engineering and Product partners to align the direction of scientific development with needs of the greater business - Publish techniques internally and externally (when possible) to promote greater rigor in agentic development About the team CXI Tech team owns building technology products to drive defect elimination across Amazon and at scale to safeguard and improve the customer experience across all interactions with Amazon.
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