Amazon Ads call for proposals — Spring 2025

Advancing customer protections in the era of artificial intelligence in digital advertising.

About this CFP

Amazon Ads is committed to protect customers from fraud, abuse, illegal and harmful content. We prioritize customer protection through a comprehensive approach of strict policies, thorough review processes, and safety measures to ensure digital advertising content meet high standards. We maintain robust reporting systems, allowing for swift action against policy violations. These multilayered safeguards work in tandem to shield customers from exposure to abusive and harmful content, fostering a secure advertising environment for both consumers and advertisers.

We welcome proposals in the context of digital advertising in the following research tracks:

  1. Fraud, Abuse, and financial scams
  2. Behavioral foundational models to distinguish human and bot behavior
  3. Multi-modal classification of online content and websites
  4. Device and website identification
  5. Detection of plagiarized content
  6. Cyber threat activity, malicious and adversarial misuse of AI and LLMs
  7. Decentralized identifiers, verifiable credentials, data lineage and transparency
  8. Large language models for labeling, annotation and auditing of model performance
  9. Detection and mitigation of hallucination in LLMs for content analysis
  10. Protection of vulnerable individuals, specially child and teen safety

Timeline

Submission period: March 19 to May 7, 2025 (11:59PM Pacific Time).
Decision letters will be sent out in August 2025.

Award details

Selected Principal Investigators (PIs) may receive the following:

  1. Unrestricted funds, no more than $80,000 USD on average
  2. AWS Promotional Credits, no more than $40,000 USD on average
  3. Training resources, including AWS tutorials and hands-on sessions with Amazon scientists and engineers

Awards are structured as one-time unrestricted gifts. The budget should include a list of expected costs specified in USD, and should not include administrative overhead costs. The final award amount will be determined by the awards panel.

Eligibility requirements

Please refer to the ARA Program rules on the Rules and Eligibility page.

Proposal requirements

Proposals should be prepared according to the proposal template. In addition, to submit a proposal for this CFP, please also include the following information:

  1. Description of the proposed solution and its innovative aspects
  2. Explanation of how the project addresses the specified challenges
  3. Plan for the development and implementation of the methodology or dataset
  4. Potential impact on customer protections
  5. List of open-source tools, datasets or methodologies you plan to contribute to
  6. List of AWS tools you will use

Selection criteria

Proposals will be reviewed by a panel of experts. Proposals will be evaluated on the following:

  1. Immediate and sizeable impact on customer protections
  2. Practicality and scalability of the solutions
  3. Feasibility and clarity of the proposed approach
  4. Potential for widespread adoption and implementation
  5. Feasibility to open source
  6. Generation of publicly available benchmarks (metrics and data sets)

Expectations from recipients

To the extent deemed reasonable, Award recipients should acknowledge the support from ARA. Award recipients will inform ARA of publications, presentations, code and data releases, blogs/social media posts, and other speaking engagements referencing the results of the supported research or the Award. Award recipients are expected to provide updates and feedback to ARA via surveys or reports on the status of their research. Award recipients will have an opportunity to work with ARA on an informational statement about the awarded project that may be used to generate visibility for their institutions and ARA.

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IN, KA, Bengaluru
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US, NY, New York
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US, NY, New York
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CH, Zurich
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US, WA, Seattle
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US, NY, New York
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IN, KA, Bangalore
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US, NY, New York
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US, WA, Redmond
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In this role, you will: - Take your GNC algorithms from concept all the way to orbit, and stay close to them through integration, test, and on-orbit operations - Solve hard precise-pointing, payload-cueing, and fleet-autonomy problems against demanding performance requirements - Work across the full lifecycle — design, simulation, test, and flight operations — rather than a narrow slice - Join a small team of some of the top GNC engineers in the industry, building a product people will love to use This position is part of the Satellite Attitude Determination and Control team, where we own the full lifecycle of our work — from algorithm design and flight software, through lab integration, to flying our own satellites on orbit. You will design and analyze the control system and algorithms, support development of our flight hardware and software, help integrate the satellite in our labs, and operate the GNC system in flight as a constellation of satellites flows through the production line into orbit. **Export Control Requirement:** Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. Key job responsibilities - Design and analyze algorithms for state estimation, attitude determination and control, precise pointing, and payload cueing against demanding performance requirements. - Write the production C++ flight code that runs these algorithms on the satellite. Our GNC engineers own their algorithms all the way into flight software, working alongside software development engineers rather than handing prototypes off to be reimplemented by another team. - Design concepts of operation that balance pointing and payload cueing, momentum management, power, thermal, and communications across all phases of the mission, including off-nominal and contingency scenarios. - Develop momentum management strategies using reaction wheels and magnetic torquers, and help size and lay out the GNC sensor and actuator suite — star trackers, magnetometers, sun sensors, IMUs, and GPS receivers — and the algorithms that consume them. - Develop onboard autonomy, including Fault Detection, Isolation, and Recovery, so the fleet operates safely at scale with minimal intervention. - Develop and validate models and simulations of the satellite and constellation across a range of fidelity levels, including 6-DOF time-domain simulation and Monte Carlo analysis, and run hardware-in-the-loop testing to verify closed-loop performance. - Support component-level environmental testing, functional and performance checkout, and subsystem and satellite integration in our labs. - Analyze fleet telemetry in bulk and build the metrics, dashboards, and tooling that let us monitor and continuously improve pointing performance and payload operations time as the constellation grows. - Operate the GNC system on orbit — reviewing fleet data, supporting maneuvers, and resolving anomalies when on-orbit behavior diverges from the ground model. - Contribute to architecture, design, and code reviews, and document your algorithms, analyses, and results clearly. A day in the life This role spans a diverse set of problems across the spacecraft and network system. You will derive and prototype estimation and control algorithms, turn them into production flight code, and prove them out through 6-DOF and Monte Carlo simulation and hardware-in-the-loop testing in the lab. You will support satellite integration, and when something on orbit does not behave the way the ground model predicted, you will dig into fleet telemetry to find out why and drive the fix. You will own problems end to end and have the focus to go deep on each one. Because GNC sits at the center of safe flight, you will work across the whole program. The payload, power, thermal, and operations teams all depend on GNC, so you will balance their needs against your pointing and momentum budgets. To get your algorithms running reliably on the spacecraft, you will partner closely with avionics, flight software, and our embedded software development engineers. You will help the mechanical teams shape the next generation of satellite hardware, from reaction wheels to star trackers. And as satellites move from design through manufacturing into orbit, you will work alongside systems engineering and Assembly, Integration & Test. The problems are genuinely hard — demanding pointing and performance requirements, a large constellation to keep flying safely, and the chance to invent advanced capabilities that have not been built before. The work is staffed with some of the strongest engineers in the industry, and the constant collaboration across teams makes it a place to keep learning and growing. About the team Our team brings deep experience across many satellite systems and other flight vehicles, with real bench strength in both our mission and the core GNC disciplines. We design, prototype, test, iterate, and learn together, and because GNC is central to safe flight, we tend to drive Concepts of Operation and many of the system-level analyses on the program. We also have a lot of freedom. We trust our engineers to pursue the problems they face in whatever way they find best, to choose their own tools and approaches, and to own the results. If you want the autonomy to solve hard problems your way, and a team of strong engineers to do it with, you will feel at home here.
US, WA, Redmond
At Amazon, we’re inventing on behalf of customers, and with Amazon Leo, we’re redefining what global connectivity looks like. Our mission is to deliver fast, affordable broadband to unserved and underserved communities around the world through a constellation of low Earth orbit (LEO) satellites. Every system we build helps connect people to education, healthcare, opportunity, and each other. As a Data Scientist, you will be responsible for developing advanced analytics and machine learning solutions for user terminals. You will develop predictive models to proactively identify possible user terminal failures in the field. You will work in a collaborative environment with a multi-disciplinary team, including constellation, RF, antenna, silicon, algorithm, and software engineers. Key job responsibilities As a Data Scientist, you will develop analytic tools for a team developing current and future user terminals. Your responsibilities include: • Develop statistical and analytical tool to enable the regression decision from on-orbit and lab measurement of user terminals • Publish documents and create compelling visualizations and presentations to communicate insights to stakeholders • Create and manage datasets for continued pre-training and supervised fine-tuning of LLMs • Develop scalable visualizations for analysis of user terminal performance • Work closely with constellation, RF, antenna, silicon, algorithm, and software engineers to root-cause the failures using data as the primary tool • Drive consensus on metrics and analysis approaches to support product development strategy Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. A day in the life As a Data Scientist in the LEO Customer Terminal Team, you will work daily with satellite constellation, algorithm, RF, antenna, silicon, hardware, and software teams in a collaborative environment. Your focus will be using data as an intelligence source to enable design decisions for the team. About the team The LEO Customer Terminal team is responsible for developing both outdoor and indoor devices that enable customers to access internet service via the LEO satellite network. We own the entire process from early prototypes through mass production, including requirements documentation, architecture definition, hardware development, algorithm development, and all integration and verification testing.
US, NY, New York
We are seeking an Applied Scientist to lead the development of evaluation frameworks and data collection protocols for robotic capabilities. In this role, you will focus on designing how we measure, stress-test, and improve robot behavior across a wide range of real-world tasks. Your work will play a critical role in shaping how policies are validated and how high-quality datasets are generated to accelerate system performance. You will operate at the intersection of robotics, machine learning, and human-in-the-loop systems, building the infrastructure and methodologies that connect teleoperation, evaluation, and learning. This includes developing evaluation policies, defining task structures, and contributing to operator-facing interfaces that enable scalable and reliable data collection. The ideal candidate is highly experimental, systems-oriented, and comfortable working across software, robotics, and data pipelines, with a strong focus on turning ambiguous capability goals into measurable and actionable evaluation systems. Key job responsibilities - Design and implement evaluation frameworks to measure robot capabilities across structured tasks, edge cases, and real-world scenarios - Develop task definitions, success criteria, and benchmarking methodologies that enable consistent and reproducible evaluation of policies - Create and refine data collection protocols that generate high-quality, task-relevant datasets aligned with model development needs - Build and iterate on teleoperation workflows and operator interfaces to support efficient, reliable, and scalable data collection - Analyze evaluation results and collected data to identify performance gaps, failure modes, and opportunities for targeted data collection - Collaborate with engineering teams to integrate evaluation tooling, logging systems, and data pipelines into the broader robotics stack - Stay current with advances in robotics, evaluation methodologies, and human-in-the-loop learning to continuously improve internal approaches - Lead technical projects from conception through production deployment - Mentor junior scientists and engineers
US, NY, New York
Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products are strategically important to our businesses driving long term growth. We deliver billions of ad impressions and millions of clicks and break fresh ground in product and technical innovations every day! Advertiser Growth Engine (AGE) team owns and builds services and applications across Amazon World-Wide Advertising that make advertising across multi-marketplaces as easy as flipping on a switch. We are focused on: (1) expanding Amazon Ads advertiser base, and (2) eliminating localization, operational, and marketplace knowledge gap barrier for Advertisers who advertise across multiple marketplaces. Our products and solutions are strategically important to enable our Retail and Marketplace businesses to drive long-term growth globally. We're looking for an experienced Applied Scientist with exceptional technical, analytical, and innovative capabilities to research, design, and create elegant machine learning solutions. The solutions will help our advertisers with multi-media and multi-lingual advertising offerings. You will use ideas from various domains of machine learning, including supervised and unsupervised methods, Deep Neural Networks, Natural Language Processing (NLP), and Computer Vision (CV) to build ML models that localizes multi-media advertising contents, including text, images and videos. You will also identify opportunities to leverage ML beyond localization, including, international expansion and global campaigns. Your work will directly impact our customers in the form of products and services used directly by our advertisers as well as our third-party integrators. As an Applied Scientist on this team, you will: - Build and deliver end-to-end machine learning solutions; build ML models and perform data analysis to deliver scalable solutions to business problems. - Perform hands-on analysis and modeling with enormous data sets to develop insights that increase traffic monetization and merchandise sales without compromising shopper experience. - Work closely with software engineers on detailed requirements to productionize the ML models you build. - Run A/B experiments that affect hundreds of millions of customers, evaluate the impact of your optimizations and communicate your results to various business stakeholders. - Establish scalable, efficient, automated processes for large-scale data analysis, machine-learning model development, model validation and serving. - Research new innovate machine learning approaches. Why you will love this opportunity: Amazon is investing heavily in building a world-class advertising business. This team defines and delivers a collection of advertising products that drive discovery and sales. Our solutions generate billions in revenue and drive long-term growth for Amazon’s Retail and Marketplace businesses. We deliver billions of ad impressions, millions of clicks daily, and break fresh ground to create world-class products. We are a highly motivated, collaborative, and fun-loving team with an entrepreneurial spirit - with a broad mandate to experiment and innovate. Impact and Career Growth: You will invent new experiences and influence customer-facing shopping experiences to help suppliers grow their retail business and the auction dynamics that leverage native advertising; this is your opportunity to work within the fastest-growing businesses across all of Amazon! Define a long-term science vision for our advertising business, driven from our customers' needs, translating that direction into specific plans for research and applied scientists, as well as engineering and product teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding. Team video https://youtu.be/zD_6Lzw8raE
IL, Tel Aviv
Are you a scientist interested in pushing the state of the art in Information Retrieval, Large Language Models and Recommendation Systems? Are you interested in innovating on behalf of millions of customers, helping them accomplish their every day goals? Do you wish you had access to large datasets and tremendous computational resources? Do you want to join a team of capable scientist and engineers, building the future of e-commerce? Answer yes to any of these questions, and you will be a great fit for our team at Amazon. Our team is part of Amazon’s Personalization organization, a high-performing group that leverages Amazon’s expertise in machine learning, generative AI, large-scale data systems, and user experience design to deliver the best shopping experiences for our customers. Our team is building next-generation personalization systems powered by Large Language Models. We are tackling novel research challenges to help customers discover products they'll love - at Amazon scale and latency requirements. We are a team uniquely placed within Amazon, to have a direct window of opportunity to influence how customers will think about their shopping journey in the future. As an Applied Science Manager, you will lead a team of scientists working at the frontier of LLM-based personalization. You will set the technical vision, drive the research agenda, and ensure your team delivers production-ready solutions. You will hire, mentor, and develop world-class scientists while fostering a culture of innovation and scientific rigor. You will partner closely with engineering and product teams to translate ambitious research into customer-facing impact, and represent your team's work to senior leadership. Please visit https://www.amazon.science for more information.
US, WA, Seattle
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through state-of-the-art generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities This role will be pivotal in redesigning how ads contribute to a personalized, relevant, and inspirational shopping experience, with the customer value proposition at the forefront. Key responsibilities include, but are not limited to: - Contribute to the design and development of GenAI, deep learning, multi-objective optimization and/or reinforcement learning empowered solutions to transform ad retrieval, auctions, whole-page relevance, and/or bespoke shopping experiences. - Collaborate cross-functionally with other scientists, engineers, and product managers to bring scalable, production-ready science solutions to life. - Stay abreast of industry trends in GenAI, LLMs, and related disciplines, bringing fresh and innovative concepts, ideas, and prototypes to the organization. - Contribute to the enhancement of team’s scientific and technical rigor by identifying and implementing best-in-class algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor and grow junior scientists and engineers, cultivating a high-performing, collaborative, and intellectually curious team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond!
US, CA, San Diego
Do you want to join an innovative team of scientists who use machine learning and statistical techniques to help Amazon provide the best customer experience by preventing eCommerce fraud? Are you excited by the prospect of analyzing and modeling terabytes of data and creating state-of-the-art algorithms to solve real world problems? Do you like to own end-to-end business problems/metrics and directly impact the profitability of the company? Do you enjoy collaborating in a diverse team environment? If yes, then you may be a great fit to join the Amazon Buyer Risk Prevention (BRP) Machine Learning group. We are looking for a talented scientist who is passionate to build advanced algorithmic systems that help manage safety of millions of transactions every day. Key job responsibilities Use machine learning and statistical techniques to create scalable risk management systems Learning and understanding large amounts of Amazon’s historical business data for specific instances of risk or broader risk trends Design, development and evaluation of highly innovative models for risk management Working closely with software engineering teams to drive real-time model implementations and new feature creations Working closely with operations staff to optimize risk management operations, Establishing scalable, efficient, automated processes for large scale data analyses, model development, model validation and model implementation Tracking general business activity and providing clear, compelling management reporting on a regular basis Research and implement novel machine learning and statistical approaches
US, WA, Seattle
Are you a PhD interested in machine learning, natural language processing, computer vision, automated reasoning, robotics, or quantum technologies? We are looking for skilled scientists capable of putting theory into practice through experimentation and invention, leveraging science techniques and implementing systems to work on massive datasets in an effort to tackle never-before-solved problems. A successful candidate will be a self-starter comfortable with ambiguity, strong attention to detail, and the ability to work in a fast-paced, ever-changing environment. As an Applied Scientist, you will own the design and development of end-to-end systems. You’ll have the opportunity to create technical roadmaps, and drive production level projects that will support Amazon Science. You will work closely with Amazon scientists, and other science interns to develop solutions and deploy them into production. The ideal scientist must have the ability to work with diverse groups of people and cross-functional teams to solve complex business problems. Key job responsibilities Amazon Science gives insight into the company’s approach to customer-obsessed scientific innovation. Amazon fundamentally believes that scientific innovation is essential to being the most customer-centric company in the world. It’s the company’s ability to have an impact at scale that allows us to attract some of the brightest minds in artificial intelligence and related fields. Our scientists use our working backwards method to enrich the way we live and work. For more information on the Amazon Science community please visit https://www.amazon.science.
US, WA, Seattle
Do you want to join an innovative team of scientists who use machine learning and statistical techniques to help Amazon provide the best customer experience by preventing eCommerce fraud? Are you excited by the prospect of analyzing and modeling terabytes of data and creating state-of-the-art algorithms to solve real world problems? Do you like to own end-to-end business problems/metrics and directly impact the profitability of the company? Do you enjoy collaborating in a diverse team environment? If yes, then you may be a great fit to join the Amazon Buyer Risk Prevention (BRP) Machine Learning group. We are looking for a talented scientist who is passionate to build advanced algorithmic systems that help manage safety of millions of transactions every day. Key job responsibilities Use machine learning and statistical techniques to create scalable risk management systems Learning and understanding large amounts of Amazon’s historical business data for specific instances of risk or broader risk trends Design, development and evaluation of highly innovative models for risk management Working closely with software engineering teams to drive real-time model implementations and new feature creations Working closely with operations staff to optimize risk management operations, Establishing scalable, efficient, automated processes for large scale data analyses, model development, model validation and model implementation Tracking general business activity and providing clear, compelling management reporting on a regular basis Research and implement novel machine learning and statistical approaches
US, WA, Seattle
Do you want to join an innovative team of scientists who use machine learning and statistical techniques to help Amazon provide the best customer experience by preventing eCommerce fraud? Are you excited by the prospect of analyzing and modeling terabytes of data and creating state-of-the-art algorithms to solve real world problems? Do you like to own end-to-end business problems/metrics and directly impact the profitability of the company? Do you enjoy collaborating in a diverse team environment? If yes, then you may be a great fit to join the Amazon Buyer Risk Prevention (BRP) Machine Learning group. We are looking for a talented scientist who is passionate to build advanced algorithmic systems that help manage safety of millions of transactions every day. Key job responsibilities Use machine learning and statistical techniques to create scalable risk management systems Learning and understanding large amounts of Amazon’s historical business data for specific instances of risk or broader risk trends Design, development and evaluation of highly innovative models for risk management Working closely with software engineering teams to drive real-time model implementations and new feature creations Working closely with operations staff to optimize risk management operations, Establishing scalable, efficient, automated processes for large scale data analyses, model development, model validation and model implementation Tracking general business activity and providing clear, compelling management reporting on a regular basis Research and implement novel machine learning and statistical approaches
US, WA, Seattle
Do you want to join an innovative team of scientists who use machine learning and statistical techniques to help Amazon provide the best customer experience by preventing eCommerce fraud? Are you excited by the prospect of analyzing and modeling terabytes of data and creating state-of-the-art algorithms to solve real world problems? Do you like to own end-to-end business problems/metrics and directly impact the profitability of the company? Do you enjoy collaborating in a diverse team environment? If yes, then you may be a great fit to join the Amazon Buyer Risk Prevention (BRP) Machine Learning group. We are looking for a talented scientist who is passionate to build advanced algorithmic systems that help manage safety of millions of transactions every day. Key job responsibilities Use machine learning and GenAI techniques to create scalable risk management systems Learning and understanding large amounts of Amazon’s historical business data for specific instances of risk or broader risk trends Design, development and evaluation of highly innovative models for risk management Working closely with software engineering teams to drive real-time model implementations and new feature creations Working closely with operations staff to optimize risk management operations, Establishing scalable, efficient, automated processes for large scale data analyses, model development, model validation and model implementation Tracking general business activity and providing clear, compelling management reporting on a regular basis Research and implement novel machine learning and statistical approaches
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Amazon Research Awards

Collaborating with scientists around the world to fund research, share knowledge and encourage innovation.