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Amazon Ads call for proposals — Spring 2025

Advancing customer protections in the era of artificial intelligence in digital advertising.

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About this CFP

Amazon Ads is committed to protect customers from fraud, abuse, illegal and harmful content. We prioritize customer protection through a comprehensive approach of strict policies, thorough review processes, and safety measures to ensure digital advertising content meet high standards. We maintain robust reporting systems, allowing for swift action against policy violations. These multilayered safeguards work in tandem to shield customers from exposure to abusive and harmful content, fostering a secure advertising environment for both consumers and advertisers.

We welcome proposals in the context of digital advertising in the following research tracks:

  1. Fraud, Abuse, and financial scams
  2. Behavioral foundational models to distinguish human and bot behavior
  3. Multi-modal classification of online content and websites
  4. Device and website identification
  5. Detection of plagiarized content
  6. Cyber threat activity, malicious and adversarial misuse of AI and LLMs
  7. Decentralized identifiers, verifiable credentials, data lineage and transparency
  8. Large language models for labeling, annotation and auditing of model performance
  9. Detection and mitigation of hallucination in LLMs for content analysis
  10. Protection of vulnerable individuals, specially child and teen safety

Timeline

Submission period: March 19 to May 7, 2025 (11:59PM Pacific Time).
Decision letters will be sent out in August 2025.

Award details

Selected Principal Investigators (PIs) may receive the following:

  1. Unrestricted funds, no more than $80,000 USD on average
  2. AWS Promotional Credits, no more than $40,000 USD on average
  3. Training resources, including AWS tutorials and hands-on sessions with Amazon scientists and engineers

Awards are structured as one-time unrestricted gifts. The budget should include a list of expected costs specified in USD, and should not include administrative overhead costs. The final award amount will be determined by the awards panel.

Eligibility requirements

Please refer to the ARA Program rules on the Rules and Eligibility page.

Proposal requirements

Proposals should be prepared according to the proposal template. In addition, to submit a proposal for this CFP, please also include the following information:

  1. Description of the proposed solution and its innovative aspects
  2. Explanation of how the project addresses the specified challenges
  3. Plan for the development and implementation of the methodology or dataset
  4. Potential impact on customer protections
  5. List of open-source tools, datasets or methodologies you plan to contribute to
  6. List of AWS tools you will use

Selection criteria

Proposals will be reviewed by a panel of experts. Proposals will be evaluated on the following:

  1. Immediate and sizeable impact on customer protections
  2. Practicality and scalability of the solutions
  3. Feasibility and clarity of the proposed approach
  4. Potential for widespread adoption and implementation
  5. Feasibility to open source
  6. Generation of publicly available benchmarks (metrics and data sets)

Expectations from recipients

To the extent deemed reasonable, Award recipients should acknowledge the support from ARA. Award recipients will inform ARA of publications, presentations, code and data releases, blogs/social media posts, and other speaking engagements referencing the results of the supported research or the Award. Award recipients are expected to provide updates and feedback to ARA via surveys or reports on the status of their research. Award recipients will have an opportunity to work with ARA on an informational statement about the awarded project that may be used to generate visibility for their institutions and ARA.

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Principal Audio Scientist, Fauna
US, NY, New York
Fauna Robotics is building capable, safe, and delightful robots for everyday life, and voice is one of the most natural ways people will interact with them. Cloud speech and language models are good and getting better, but they can only work with the audio they receive, and a robot is a hard place to listen. Its microphones sit beside motors, fans, and moving joints. It speaks through its own loudspeaker while people talk over it. It moves, turns, and shares a room with several people at once. We are hiring a Principal Audio Scientist to be Fauna's technical authority on how our robots hear. You will design, prototype, and ship the hardest algorithms in the robot's audio system. You will set the audio architecture that other engineers build on, shape hardware decisions across robot generations, mentor the engineers and scientists working on audio, and be the person teams come to when the robot can't hear. Key job responsibilities - Set the long-range science roadmap and technical architecture for the robot's audio system, and serve as Fauna's primary technical authority on robot hearing - Design and implement suppression of the robot's own noise from motors, fans, and moving joints - Design and implement echo cancellation for the robot's own voice, so people can interrupt it naturally - Develop multi-microphone processing that holds up as the robot and the people around it move, including locating who is speaking so the robot can turn toward them - Make on-robot listening decisions robust to internal and external noise sources: wake word, voice activity, and whether speech is directed at the robot - Drive microphone and speaker placement, enclosure acoustics, and vibration isolation decisions with mechanical, electrical, and industrial design, backed by your own measurements - Design the robot-specific data collection and evaluation methods to validate the performance of our audio design - Present audio science and its tradeoffs to senior leadership and partner teams - Mentor scientists and engineers, raising the scientific bar for audio across the organization through design reviews, code reviews, and hiring
Robotics/AI Motor Control Scientist, Fauna
US, NY, New York
We are seeking a Robotics/AI Motor Control Scientist to develop cutting-edge machine learning algorithms for motor control systems in robots. In this role, you will focus on creating and optimizing intelligent motor control strategies to enable robots to perform complex, whole-body tasks. Your contributions will be essential in advancing robotics by enabling fluid, reliable, and safe interactions between robots and their environments. Key job responsibilities - Develop controllers that leverage reinforcement learning, imitation learning, or other advanced AI techniques to achieve natural, robust, and adaptive motor behaviors - Collaborate with multi-disciplinary teams to integrate motor control systems with robotic hardware, ensuring alignment with real-world constraints such as actuator dynamics and energy efficiency - Use simulation and real-world testing to refine and validate control algorithms - Stay updated on advancements in robotics, AI, and control systems to apply advanced techniques to robotic motion challenges - Lead technical projects from conception through production deployment - Mentor junior scientists and engineers - Bridge research initiatives with practical engineering implementation About the team Fauna Robotics, an Amazon company, is building capable, safe, and genuinely delightful robots for everyday life. Our goal is simple: make robots people actually want to live and interact with in everyday human spaces. We believe that future won’t arrive until building for robotics becomes far more accessible. Today, too much effort is spent reinventing the fundamentals. We’re changing that by developing tightly integrated hardware and software systems that make it faster, safer, and more intuitive to create real-world robotic products. Our work spans the full stack: mechanical design, control systems, dynamic modeling, and intelligent software. The focus is not just functionality, but experience. We’re building robots that feel responsive, expressive, and genuinely useful. At Fauna, you’ll work at the frontier of this space, helping define how robots move, manipulate, and interact with people in natural environments. It’s an opportunity to solve hard problems across hardware and software with a team focused on making robotics accessible and joyful to build. If you care about making robotics real for everyone and building systems that are as delightful as they are capable, we’re interested in hearing from you. an opportunity to solve hard problems across hardware and software with a team focused on making robotics accessible and joyful to build. If you care about making robotics real for everyone and building systems that are as delightful as they are capable, we’re interested in hearing from you.
(Senior) AI Engineer - Reinforcement Learning Manipulation, RIVR
CH, Zurich
RIVR, an Amazon company, is building Physical AI by deploying autonomous robots for real-world doorstep delivery. Operating daily in diverse urban environments, RIVR's robots continuously learn from and navigate the millions of scenarios encountered during deliveries. By owning the full stack from software to hardware, RIVR is purpose-built for safety, reliability, and the customer from day one. Reinforcement learning is transforming our robotic intelligence, enabling autonomous behavior without human guidance. We are seeking a Senior AI Engineer with deep expertise in reinforcement learning and deep learning, including supervised and self-supervised learning with a focus on dexterous manipulation. Your role will involve leveraging both simulated and real-world data to address practical challenges in dynamic grasping, contact-rich manipulation, and object interaction. If you are passionate about advancing AI and developing innovative solutions, join us in shaping the future of intelligent robotics. Key job responsibilities Develop cutting-edge reinforcement learning algorithms to enable robust, contact-rich dexterous manipulation, translating vision, depth, tactile, and proprioceptive sensor input into precise end-effector and joint-level motor commands. Design, test, and refine algorithms to solve complex real-world manipulation challenges, such as handling diverse package form factors, dynamic hand-offs, and operating door handles or latches. Collaborate with the foundation model team to innovate methods that leverage both simulated and real-world data.
Senior Applied Scientist, Robotics Simulation
US, MA, N.reading
Amazon is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine cutting-edge AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at an unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic dexterous manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. We are seeking a Simulation Applied Scientist to advance the state of the art in physics-based simulation for advanced robotics systems. This role blends research and practical engineering to develop novel simulation methodologies that accelerate robot development and reduce the simulation-to-reality gap, translating theoretical advances into real-world impact. The ideal candidate will work at the intersection of theory and practice, contributing research that directly informs deployed robotic systems. You will join a team that is redefining how robots learn, adapt, and interact with complex, real-world environments. This role uniquely combines fundamental research with real-world deployment. You will pursue core research questions in physics-based simulation while seeing your work translated into production systems, validated on real hardware, and informed by deployment data. Working alongside Simulation Software Engineers, you will help transform research ideas into scalable, production-grade simulation capabilities that directly impact how robots are designed, trained, and deployed. Key job responsibilities - Advance physics-based simulation fidelity for contact-rich manipulation and locomotion - Design and build high-performance simulation tools integrated into a production robotics stack - Translate research ideas into robust, scalable software pipelines - Develop methods to quantify and reduce simulation-to-reality gaps across design, safety, and control - Architect scalable simulation solutions for rigid and deformable body dynamics - Build simulation pipelines optimized for large-scale reinforcement and policy learning - Establish frameworks for continuous simulation improvement using real-world deployment data - Collaborate with engineering, science, and safety teams on simulation requirements and validation About the team Our team is building a comprehensive simulation platform for advanced robotics development, combining locomotion and manipulation capabilities. We operate at the cutting edge of physics simulation, reinforcement learning, and sim-to-real transfer, collaborating with world-class robotics engineers, applied scientists, and mechanical designers in a fast-paced, innovation-driven environment.
Applied Scientist, TSI Science
US, WA, Seattle
Do you want to join an innovative team of scientists who use machine learning and statistical techniques to help Amazon provide the best customer experience by preventing eCommerce fraud? Are you excited by the prospect of analyzing and modeling terabytes of data and creating state-of-the-art algorithms to solve real world problems? Do you like to own end-to-end business problems/metrics and directly impact the profitability of the company? Do you enjoy collaborating in a diverse team environment? If yes, then you may be a great fit to join the Amazon Selling Partner Trust & Store Integrity Science Team. We are looking for a talented scientist who is passionate to build advanced machine learning systems that help manage the safety of millions of transactions every day and scale up our operation with automation. Key job responsibilities Innovate with the latest GenAI/LLM/VLM technology to build highly automated solutions for efficient fraud detection, risk evaluation and automated operations Design, develop and deploy end-to-end advance machine learning solutions with vision anf GenAi technologies in the Amazon production environment to create impactful business value Learn, explore and experiment with the latest machine learning advancements to create the best customer experience A day in the life You will be working within a dynamic, diverse, and supportive group of scientists who share your passion for innovation and excellence. You'll be working closely with business partners and engineering teams to create end-to-end scalable machine learning solutions that address real-world problems. You will build scalable, efficient, and automated processes for large-scale data analyses, model development, model validation, and model implementation. You will also be providing clear and compelling reports for your solutions and contributing to the ongoing innovation and knowledge-sharing that are central to the team's success.
Applied Scientist II, Last Mile Science
IN, KA, Bangalore
Amazon’s Last Mile Team is looking for a passionate individual with strong optimization and analytical skills to join its Last Mile Science team in the endeavor of designing and improving the most complex planning of delivery network in the world. Last Mile builds global solutions that enable Amazon to attract an elastic supply of drivers, companies, and assets needed to deliver Amazon's and other shippers' volumes at the lowest cost and with the best customer delivery experience. Last Mile Science team owns the core decision models in the space of jurisdiction planning, delivery channel and modes network design, capacity planning for on the road and at delivery stations, routing inputs estimation and optimization. Our research has direct impact on customer experience, driver and station associate experience, Delivery Service Partner (DSP)’s success and the sustainable growth of Amazon. Optimizing the last mile delivery requires deep understanding of transportation, supply chain management, pricing strategies and forecasting. Only through innovative and strategic thinking, we will make the right capital investments in technology, assets and infrastructures that allows for long-term success. Our team members have an opportunity to be on the forefront of supply chain thought leadership by working on some of the most difficult problems in the industry with some of the best product managers, scientists, and software engineers in the industry. Key job responsibilities Candidates will be responsible for developing solutions to better manage and optimize delivery capacity in the last mile network. The successful candidate should have solid research experience in one or more technical areas of Operations Research or Machine Learning. These positions will focus on identifying and analyzing opportunities to improve existing algorithms and also on optimizing the system policies across the management of external delivery service providers and internal planning strategies. They require superior logical thinkers who are able to quickly approach large ambiguous problems, turn high-level business requirements into mathematical models, identify the right solution approach, and contribute to the software development for production systems. To support their proposals, candidates should be able to independently mine and analyze data, and be able to use any necessary programming and statistical analysis software to do so. Successful candidates must thrive in fast-paced environments, which encourage collaborative and creative problem solving, be able to measure and estimate risks, constructively critique peer research, and align research focuses with the Amazon's strategic needs. As a senior scientist, you will also help coach/mentor junior scientists in the team.
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