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Amazon Ads call for proposals — Spring 2025

Advancing customer protections in the era of artificial intelligence in digital advertising.

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About this CFP

Amazon Ads is committed to protect customers from fraud, abuse, illegal and harmful content. We prioritize customer protection through a comprehensive approach of strict policies, thorough review processes, and safety measures to ensure digital advertising content meet high standards. We maintain robust reporting systems, allowing for swift action against policy violations. These multilayered safeguards work in tandem to shield customers from exposure to abusive and harmful content, fostering a secure advertising environment for both consumers and advertisers.

We welcome proposals in the context of digital advertising in the following research tracks:

  1. Fraud, Abuse, and financial scams
  2. Behavioral foundational models to distinguish human and bot behavior
  3. Multi-modal classification of online content and websites
  4. Device and website identification
  5. Detection of plagiarized content
  6. Cyber threat activity, malicious and adversarial misuse of AI and LLMs
  7. Decentralized identifiers, verifiable credentials, data lineage and transparency
  8. Large language models for labeling, annotation and auditing of model performance
  9. Detection and mitigation of hallucination in LLMs for content analysis
  10. Protection of vulnerable individuals, specially child and teen safety

Timeline

Submission period: March 19 to May 7, 2025 (11:59PM Pacific Time).
Decision letters will be sent out in August 2025.

Award details

Selected Principal Investigators (PIs) may receive the following:

  1. Unrestricted funds, no more than $80,000 USD on average
  2. AWS Promotional Credits, no more than $40,000 USD on average
  3. Training resources, including AWS tutorials and hands-on sessions with Amazon scientists and engineers

Awards are structured as one-time unrestricted gifts. The budget should include a list of expected costs specified in USD, and should not include administrative overhead costs. The final award amount will be determined by the awards panel.

Eligibility requirements

Please refer to the ARA Program rules on the Rules and Eligibility page.

Proposal requirements

Proposals should be prepared according to the proposal template. In addition, to submit a proposal for this CFP, please also include the following information:

  1. Description of the proposed solution and its innovative aspects
  2. Explanation of how the project addresses the specified challenges
  3. Plan for the development and implementation of the methodology or dataset
  4. Potential impact on customer protections
  5. List of open-source tools, datasets or methodologies you plan to contribute to
  6. List of AWS tools you will use

Selection criteria

Proposals will be reviewed by a panel of experts. Proposals will be evaluated on the following:

  1. Immediate and sizeable impact on customer protections
  2. Practicality and scalability of the solutions
  3. Feasibility and clarity of the proposed approach
  4. Potential for widespread adoption and implementation
  5. Feasibility to open source
  6. Generation of publicly available benchmarks (metrics and data sets)

Expectations from recipients

To the extent deemed reasonable, Award recipients should acknowledge the support from ARA. Award recipients will inform ARA of publications, presentations, code and data releases, blogs/social media posts, and other speaking engagements referencing the results of the supported research or the Award. Award recipients are expected to provide updates and feedback to ARA via surveys or reports on the status of their research. Award recipients will have an opportunity to work with ARA on an informational statement about the awarded project that may be used to generate visibility for their institutions and ARA.

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Human-Robot Interaction Applied Scientist , Fauna
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We are seeking a Human-Robot Interaction (HRI) Applied Scientist to develop cutting-edge interactions that make robots feel alive, personal, and fun. In this role, you will focus on verbal and non-verbal conversational systems, social dynamics, memory, and long-term relationship formation between robots, their environments, and the people they interact with. Your contributions will be essential in advancing robotics by enabling expressive, socially intelligent, and trustworthy interactions between robots and humans. Key job responsibilities - Develop interactive systems that leverage large language models, multimodal inputs and outputs, reinforcement learning from human feedback, or other advanced techniques to achieve fluid, engaging, and socially appropriate robot behavior - Design and implement intelligent conversational systems that handle turn-taking, grounding, interruption, and incorporates context drawn from a robot's physical environment and shared history with a user - Integrate perceptual sensor streams including gaze, facial expression, gesture, posture, and more to understand social context and produce coherent, lifelike interactions. - Develop memory and personalization systems that allow robots to form lasting relationships with individual users, learn their environments, and adapt their behavior over weeks and months - Stay updated on advancements in HRI, NLP, multimodal AI, and cognitive and social science to apply cutting-edge techniques to robot interaction challenges - Lead technical projects from conception through production deployment - Mentor junior scientists and engineers - Bridge research initiatives with practical engineering implementation
Applied Scientist II, Buyer Risk Prevention (BRP)
IN, KA, Bengaluru
Do you want to join an innovative team of scientists applying machine learning and advanced statistical techniques to protect Amazon customers and enable a trusted eCommerce experience? Are you excited about modeling terabytes of data and building state-of-the-art algorithms to solve complex, real-world fraud and risk challenges? Do you enjoy owning end-to-end machine learning problems, directly influencing customer experience and company profitability, while collaborating in a diverse, high-performing team? If so, the Amazon Buyer Risk Prevention (BRP) Machine Learning team may be the right fit for you. We are seeking an Applied Scientist to design, develop, and deploy advanced algorithmic systems that safeguard millions of transactions every day. In this role, you will independently drive model development from problem formulation to production deployment, build scalable ML solutions, and leverage emerging technologies—including Generative AI and LLMs—to enhance fraud detection and next-generation risk prevention systems. Key job responsibilities Own end-to-end development of machine learning models for large-scale risk management systems Analyze large volumes of historical and real-time data to identify fraud patterns and emerging risk trends Design, develop, validate, and deploy innovative models to production environments Apply GenAI/LLM technologies to automate risk evaluation and improve operational efficiency Collaborate closely with software engineering teams to implement scalable, real-time model solutions Partner with operations and business stakeholders to translate risk insights into measurable impact Establish scalable and automated processes for data analysis, model experimentation, validation, and monitoring Track model performance and business metrics; communicate insights clearly to technical and non-technical stakeholders Research and implement novel machine learning and statistical methodologies
Applied Scientist, Buyer Risk Prevention (BRP)
IN, KA, Bengaluru
Do you want to join an innovative team applying machine learning and advanced statistical techniques to protect Amazon customers and enable a trusted eCommerce experience? Are you excited about working with large-scale datasets and developing models that solve real-world fraud and risk challenges? If so, the Amazon Buyer Risk Prevention (BRP) Machine Learning team may be the right fit for you. We are seeking an Applied Scientist to help develop scalable machine learning solutions that safeguard millions of transactions every day. In this role, you will partner with senior scientists and engineers to translate business problems into data-driven solutions, build and evaluate models, and contribute to next-generation risk prevention systems, including applications of Generative AI and LLM technologies. Key job responsibilities Apply machine learning and statistical techniques to build and improve risk management models Analyze large-scale historical data to identify risk patterns and emerging trends Develop, validate, and deploy innovative models under the guidance of senior scientists Experiment with emerging technologies, including GenAI/LLMs, to enhance automation and risk evaluation Collaborate closely with software engineers to implement models in real-time production systems Partner with operations and business teams to improve risk policies and operational efficiency Build scalable, automated pipelines for data analysis, model training, and validation Monitor model performance and provide clear reporting on key risk and business metrics Research and prototype new modeling approaches to improve system performance
Applied Scientist II, Buyer Risk Prevention (BRP)
IN, KA, Bengaluru
Do you want to join an innovative team of scientists applying machine learning and advanced statistical techniques to protect Amazon customers and enable a trusted eCommerce experience? Are you excited about modeling terabytes of data and building state-of-the-art algorithms to solve complex, real-world fraud and risk challenges? Do you enjoy owning end-to-end machine learning problems, directly influencing customer experience and company profitability, while collaborating in a diverse, high-performing team? If so, the Amazon Buyer Risk Prevention (BRP) Machine Learning team may be the right fit for you. We are seeking an Applied Scientist to design, develop, and deploy advanced algorithmic systems that safeguard millions of transactions every day. In this role, you will independently drive model development from problem formulation to production deployment, build scalable ML solutions, and leverage emerging technologies—including Generative AI and LLMs—to enhance fraud detection and next-generation risk prevention systems. Key job responsibilities Own end-to-end development of machine learning models for large-scale risk management systems Analyze large volumes of historical and real-time data to identify fraud patterns and emerging risk trends Design, develop, validate, and deploy innovative models to production environments Apply GenAI/LLM technologies to automate risk evaluation and improve operational efficiency Collaborate closely with software engineering teams to implement scalable, real-time model solutions Partner with operations and business stakeholders to translate risk insights into measurable impact Establish scalable and automated processes for data analysis, model experimentation, validation, and monitoring Track model performance and business metrics; communicate insights clearly to technical and non-technical stakeholders Research and implement novel machine learning and statistical methodologies
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