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Amazon Ads call for proposals — Spring 2025

Advancing customer protections in the era of artificial intelligence in digital advertising.

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About this CFP

Amazon Ads is committed to protect customers from fraud, abuse, illegal and harmful content. We prioritize customer protection through a comprehensive approach of strict policies, thorough review processes, and safety measures to ensure digital advertising content meet high standards. We maintain robust reporting systems, allowing for swift action against policy violations. These multilayered safeguards work in tandem to shield customers from exposure to abusive and harmful content, fostering a secure advertising environment for both consumers and advertisers.

We welcome proposals in the context of digital advertising in the following research tracks:

  1. Fraud, Abuse, and financial scams
  2. Behavioral foundational models to distinguish human and bot behavior
  3. Multi-modal classification of online content and websites
  4. Device and website identification
  5. Detection of plagiarized content
  6. Cyber threat activity, malicious and adversarial misuse of AI and LLMs
  7. Decentralized identifiers, verifiable credentials, data lineage and transparency
  8. Large language models for labeling, annotation and auditing of model performance
  9. Detection and mitigation of hallucination in LLMs for content analysis
  10. Protection of vulnerable individuals, specially child and teen safety

Timeline

Submission period: March 19 to May 7, 2025 (11:59PM Pacific Time).
Decision letters will be sent out in August 2025.

Award details

Selected Principal Investigators (PIs) may receive the following:

  1. Unrestricted funds, no more than $80,000 USD on average
  2. AWS Promotional Credits, no more than $40,000 USD on average
  3. Training resources, including AWS tutorials and hands-on sessions with Amazon scientists and engineers

Awards are structured as one-time unrestricted gifts. The budget should include a list of expected costs specified in USD, and should not include administrative overhead costs. The final award amount will be determined by the awards panel.

Eligibility requirements

Please refer to the ARA Program rules on the Rules and Eligibility page.

Proposal requirements

Proposals should be prepared according to the proposal template. In addition, to submit a proposal for this CFP, please also include the following information:

  1. Description of the proposed solution and its innovative aspects
  2. Explanation of how the project addresses the specified challenges
  3. Plan for the development and implementation of the methodology or dataset
  4. Potential impact on customer protections
  5. List of open-source tools, datasets or methodologies you plan to contribute to
  6. List of AWS tools you will use

Selection criteria

Proposals will be reviewed by a panel of experts. Proposals will be evaluated on the following:

  1. Immediate and sizeable impact on customer protections
  2. Practicality and scalability of the solutions
  3. Feasibility and clarity of the proposed approach
  4. Potential for widespread adoption and implementation
  5. Feasibility to open source
  6. Generation of publicly available benchmarks (metrics and data sets)

Expectations from recipients

To the extent deemed reasonable, Award recipients should acknowledge the support from ARA. Award recipients will inform ARA of publications, presentations, code and data releases, blogs/social media posts, and other speaking engagements referencing the results of the supported research or the Award. Award recipients are expected to provide updates and feedback to ARA via surveys or reports on the status of their research. Award recipients will have an opportunity to work with ARA on an informational statement about the awarded project that may be used to generate visibility for their institutions and ARA.

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Operations Research Engineer, AOP Science & Research
IN, KA, Bengaluru
Join Amazon's AOP (Analytics Operations and Programs) RoW ((Rest of World) Research Science Team to revolutionize supply chain planning across multiple geographies including India, Japan, Mexico, Brazil, MENA, Australia, and Singapore. As an Operations Research Scientist, you'll develop optimization solutions using simulations, integer programming, and heuristic search to solve complex short-term capacity planning challenges that directly impact millions of customers worldwide. Key job responsibilities We are looking for an Operations Research Scientist to develop & support our Short term capacity planning initiatives using Simulations, Integer Programming, Linear Programming or Heuristic search. This Scientist, will work closely with our program partners to define business requirements, build data pipeline, write optimization code, deep dive on solution quality and drive adoption with operations. The employee will also be responsible for interfacing with global science teams to help launch their tools to new geographies. A day in the life The employee will work with our program partners to find new opportunities for building/launching decision support tools for our Supply Chain planning teams. This will include 1) Understanding the current planning process for program teams and tools available to them. 2) Determining the gaps in the tools/decision making through data analysis or simulation systems. 3) Determining the best possible tool to solve for the current gaps. 4) Launch or develop the identified tool through coding or solution deep dives and scenario creation. About the team AOP (Analytics Operations and Programs) team supports supply chain processing for the multiple geographies like IN, Japan, Mexico, Brazil, MENA, AU & SG. The research team works to support network design, labor planning and capacity planning processes through launching decision support tools for planning or execution.
Applied Scientist II, International Machine Learning
IN, KA, Bengaluru
Do you want to join an innovative team of scientists who use machine learning and statistical techniques to create state-of-the-art solutions for providing better value to Amazon’s customers? Do you want to build and deploy advanced ML systems that help optimize millions of transactions every day? Are you excited by the prospect of analyzing and modeling terabytes of data to solve real-world problems? Do you like to own end-to-end business problems/metrics and directly impact the profitability of the company? Do you like to innovate and simplify? If yes, then you may be a great fit to join the Machine Learning team for India Consumer Businesses. Machine Learning, Big Data and related quantitative sciences have been strategic to Amazon from the early years. Amazon has been a pioneer in areas such as recommendation engines, ecommerce fraud detection and large-scale optimization of fulfillment center operations. As Amazon has rapidly grown and diversified, the opportunity for applying machine learning has exploded. We have a very broad collection of practical problems where machine learning systems can dramatically improve the customer experience, reduce cost, and drive speed and automation. These include product bundle recommendations for millions of products, safeguarding financial transactions across by building the risk models, improving catalog quality via extracting product attribute values from structured/unstructured data for millions of products, enhancing address quality by powering customer suggestions We are developing state-of-the-art machine learning solutions to accelerate the Amazon India growth story. Amazon India is an exciting place to be at for a machine learning practitioner. We have the eagerness of a fresh startup to absorb machine learning solutions, and the scale of a mature firm to help support their development at the same time. As part of the India Machine Learning team, you will get to work alongside brilliant minds motivated to solve real-world machine learning problems that make a difference to millions of our customers. We encourage thought leadership and blue ocean thinking in ML. Key job responsibilities Use machine learning and analytical techniques to create scalable solutions for business problems Analyze and extract relevant information from large amounts of Amazon’s historical business data to help automate and optimize key processes Design, develop, evaluate and deploy, innovative and highly scalable ML models Work closely with software engineering teams to drive real-time model implementations Work closely with business partners to identify problems and propose machine learning solutions Establish scalable, efficient, automated processes for large scale data analyses, model development, model validation and model maintenance Work proactively with engineering teams and product managers to evangelize new algorithms and drive the implementation of large-scale complex ML models in production Leading projects and mentoring other scientists, engineers in the use of ML techniques About the team International Machine Learning Team is responsible for building novel ML solutions that attack India first (and other Emerging Markets across MENA and LatAm) problems and impact the bottom-line and top-line of India business. Learn more about our team from https://www.amazon.science/working-at-amazon/how-rajeev-rastogis-machine-learning-team-in-india-develops-innovations-for-customers-worldwide
Applied Scientist II, Amazon Recommerce India
IN, KA, Bengaluru
Every product a customer returns is a moment where Amazon either recovers value or writes it off — and India's ReCommerce business is on a multi-million-dollar mission to recover more of it, more intelligently, at scale. Machine learning is the core lever: predicting whether a returned unit is sellable without a human touching it, detecting damage and fraud inside sealed packaging from images, routing each unit to its highest-value disposition, and pricing recovered inventory dynamically. India's returns network is large, fast-growing, and structurally different from other geographies — a rich, high-impact environment for an Applied Scientist to build models that move real financial and customer-experience metrics. We are hiring an Applied Scientist to build and adapt the ML that powers India ReCommerce. You will work at the intersection of two mandates: building India-first models for problems unique to our market, and adapting proven Worldwide models to India's data, catalog, and operational reality — recalibrating them where distribution, language, and process differ. You will own problems end-to-end, from framing and data through modeling, evaluation, and production deployment, partnering closely with engineering, product, and operations. Key job responsibilities Build ML models for automated returns grading — predicting the salability of returned units from structured and unstructured signals so units can be evaluated with zero or minimal human touch, improving speed, accuracy, and recovery value. Develop computer-vision models for defect detection, condition assessment, and anomaly/fraud identification (including inside sealed packaging), and for establishing chain-of-custody and damage attribution across the returns journey. Build disposition-prediction and routing models that direct each unit to its highest-value recovery path (resale, repair, liquidation, donation, recycle) as early as possible in the network. Develop pricing and recovery-optimization models for liquidation and resale, moving from flat rates toward dynamic, grade- and condition-aware pricing. Adapt Worldwide ML models to India — retraining, recalibrating, and re-evaluating for India's return distribution, catalog, languages, and operational constraints, and closing the gaps that prevent a direct lift-and-shift. Own the full model lifecycle — problem framing, data pipelines, feature engineering, training, offline/online evaluation, monitoring, and retraining — with rigorous attention to calibration, drift, and business-metric impact. Partner cross-functionally with engineering (to productionize), product (to frame problems and measure impact), and operations (to ground models in how the network actually runs), and use modern GenAI/LLM tooling to accelerate research and delivery. A day in the life You start by reviewing the performance of a grading model in production — checking calibration and drift against last week's returns, and confirming the recovery-value lift is holding. Mid-morning, you dig into a computer-vision problem: improving detection of a damage type that's driving write-offs, using images captured across the returns journey. In the afternoon you work with a Worldwide science team to bring one of their models to India — scoping what retraining and recalibration India's data requires — then pair with an engineer to move your latest model toward production behind a clean evaluation gate. You close by framing a new problem with a product partner: quantifying the opportunity, defining the label and success metric, and sketching the modeling approach. About the team India ReCommerce owns the systems and science that turn returned and unsellable inventory into recovered value and a better customer experience. You will join a team building an increasingly automated, ML-driven returns network — leveraging Worldwide platforms where they fit and building India-first capabilities where they don't. It is a high-ownership environment with a direct line from your models to measurable business and customer outcomes.
Applied Scientist , Sponsored Products
US, NY, New York
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. We are seeking an Applied Scientist to join our Supply Science team. This team is within the Sponsored Products team, and works on complex engineering, optimization, econometric, and user-experience problems in order to deliver relevant ads on the Amazon search page world-wide thereby enhancing the shopper experience. Our work spans ML and Data science across predictive modeling, reinforcement learning (Bandits), adaptive experimentation, causal inference and data engineering. Key job responsibilities Search Supply and Experiences, within Sponsored Products, is seeking an Applied Scientist to join a team with the mandate of creating new ads experience that elevates the shopping experience for our hundreds of millions of customers worldwide. We are looking for a top analytical mind capable of understanding our complex ecosystem of advertisers participating in a pay-per-click model– and leveraging this knowledge to help turn the flywheel of the business. 
As an Applied Scientist on this team you will: * Drive end-to-end machine learning projects that have a high degree of ambiguity, scale and complexity * Perform analysis on very large data sets to develop ideas and size opportunities; build machine learning models and conduct analysis to demonstrate potential business value * Design A/B experiments, working with engineers to launch online experiments; conduct statistical analysis of the experimental results to derive understanding * Build efficient and automated processes for large-scale feature generation, machine-learning model training, validation and serving. Work with engineers to productionize ML models. * Develop new and innovative machine learning approaches, and collaborate with the science community. A day in the life The successful candidate will be a self-starter comfortable with ambiguity, strong attention to detail and an ability to work in a fast-paced environment. Some examples of day-to-day activities include: * Dive deep into the data to understand business opportunities and formulate the science problems * Implement/create ML models to fit the observed data and predict customer response * Conduct offline analysis to gauge business impact * Communicate with PMs and engineers to discuss experiment plans and outcomes * Work with engineers to conduct A/B tests or productionize your models. * Collaborate with others scientists on problem solving and knowledge sharing. About the team We are a customer-obsessed team of engineers, technologists, product leaders, and scientists. We are focused on continuous exploration of contexts and creatives where advertising delivers value to customers and advertisers. We specifically work on new ads experiences globally with the goal of helping shoppers make the most informed purchase decision. We obsess about our customers and we are continuously innovating on their behalf to enrich their shopping experience on Amazon.
Applied Scientist II, International Machine Learning
IN, KA, Bengaluru
Do you want to join an innovative team of scientists who use machine learning and statistical techniques to create state-of-the-art solutions for providing better value to Amazon’s customers? Do you want to build and deploy advanced ML systems that help optimize millions of transactions every day? Are you excited by the prospect of analyzing and modeling terabytes of data to solve real-world problems? Do you like to own end-to-end business problems/metrics and directly impact the profitability of the company? Do you like to innovate and simplify? If yes, then you may be a great fit to join the Machine Learning team for India Consumer Businesses. Machine Learning, Big Data and related quantitative sciences have been strategic to Amazon from the early years. Amazon has been a pioneer in areas such as recommendation engines, ecommerce fraud detection and large-scale optimization of fulfillment center operations. As Amazon has rapidly grown and diversified, the opportunity for applying machine learning has exploded. We have a very broad collection of practical problems where machine learning systems can dramatically improve the customer experience, reduce cost, and drive speed and automation. These include product bundle recommendations for millions of products, safeguarding financial transactions across by building the risk models, improving catalog quality via extracting product attribute values from structured/unstructured data for millions of products, enhancing address quality by powering customer suggestions We are developing state-of-the-art machine learning solutions to accelerate the Amazon India growth story. Amazon India is an exciting place to be at for a machine learning practitioner. We have the eagerness of a fresh startup to absorb machine learning solutions, and the scale of a mature firm to help support their development at the same time. As part of the India Machine Learning team, you will get to work alongside brilliant minds motivated to solve real-world machine learning problems that make a difference to millions of our customers. We encourage thought leadership and blue ocean thinking in ML. Key job responsibilities Use machine learning and analytical techniques to create scalable solutions for business problems Analyze and extract relevant information from large amounts of Amazon’s historical business data to help automate and optimize key processes Design, develop, evaluate and deploy, innovative and highly scalable ML models Work closely with software engineering teams to drive real-time model implementations Work closely with business partners to identify problems and propose machine learning solutions Establish scalable, efficient, automated processes for large scale data analyses, model development, model validation and model maintenance Work proactively with engineering teams and product managers to evangelize new algorithms and drive the implementation of large-scale complex ML models in production Leading projects and mentoring other scientists, engineers in the use of ML techniques About the team International Machine Learning Team is responsible for building novel ML solutions that attack India first (and other Emerging Markets across MENA and LatAm) problems and impact the bottom-line and top-line of India business. Learn more about our team from https://www.amazon.science/working-at-amazon/how-rajeev-rastogis-machine-learning-team-in-india-develops-innovations-for-customers-worldwide
Applied Scientist II, International Machine Learning
IN, KA, Bengaluru
Do you want to join an innovative team of scientists who use machine learning and statistical techniques to create state-of-the-art solutions for providing better value to Amazon’s customers? Do you want to build and deploy advanced ML systems that help optimize millions of transactions every day? Are you excited by the prospect of analyzing and modeling terabytes of data to solve real-world problems? Do you like to own end-to-end business problems/metrics and directly impact the profitability of the company? Do you like to innovate and simplify? If yes, then you may be a great fit to join the Machine Learning team for India Consumer Businesses. Machine Learning, Big Data and related quantitative sciences have been strategic to Amazon from the early years. Amazon has been a pioneer in areas such as recommendation engines, ecommerce fraud detection and large-scale optimization of fulfillment center operations. As Amazon has rapidly grown and diversified, the opportunity for applying machine learning has exploded. We have a very broad collection of practical problems where machine learning systems can dramatically improve the customer experience, reduce cost, and drive speed and automation. These include product bundle recommendations for millions of products, safeguarding financial transactions across by building the risk models, improving catalog quality via extracting product attribute values from structured/unstructured data for millions of products, enhancing address quality by powering customer suggestions We are developing state-of-the-art machine learning solutions to accelerate the Amazon India growth story. Amazon India is an exciting place to be at for a machine learning practitioner. We have the eagerness of a fresh startup to absorb machine learning solutions, and the scale of a mature firm to help support their development at the same time. As part of the India Machine Learning team, you will get to work alongside brilliant minds motivated to solve real-world machine learning problems that make a difference to millions of our customers. We encourage thought leadership and blue ocean thinking in ML. Key job responsibilities Use machine learning and analytical techniques to create scalable solutions for business problems Analyze and extract relevant information from large amounts of Amazon’s historical business data to help automate and optimize key processes Design, develop, evaluate and deploy, innovative and highly scalable ML models Work closely with software engineering teams to drive real-time model implementations Work closely with business partners to identify problems and propose machine learning solutions Establish scalable, efficient, automated processes for large scale data analyses, model development, model validation and model maintenance Work proactively with engineering teams and product managers to evangelize new algorithms and drive the implementation of large-scale complex ML models in production Leading projects and mentoring other scientists, engineers in the use of ML techniques About the team International Machine Learning Team is responsible for building novel ML solutions that attack India first (and other Emerging Markets across MENA and LatAm) problems and impact the bottom-line and top-line of India business. Learn more about our team from https://www.amazon.science/working-at-amazon/how-rajeev-rastogis-machine-learning-team-in-india-develops-innovations-for-customers-worldwide
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