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Amazon Ads call for proposals — Spring 2025

Advancing customer protections in the era of artificial intelligence in digital advertising.

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About this CFP

Amazon Ads is committed to protect customers from fraud, abuse, illegal and harmful content. We prioritize customer protection through a comprehensive approach of strict policies, thorough review processes, and safety measures to ensure digital advertising content meet high standards. We maintain robust reporting systems, allowing for swift action against policy violations. These multilayered safeguards work in tandem to shield customers from exposure to abusive and harmful content, fostering a secure advertising environment for both consumers and advertisers.

We welcome proposals in the context of digital advertising in the following research tracks:

  1. Fraud, Abuse, and financial scams
  2. Behavioral foundational models to distinguish human and bot behavior
  3. Multi-modal classification of online content and websites
  4. Device and website identification
  5. Detection of plagiarized content
  6. Cyber threat activity, malicious and adversarial misuse of AI and LLMs
  7. Decentralized identifiers, verifiable credentials, data lineage and transparency
  8. Large language models for labeling, annotation and auditing of model performance
  9. Detection and mitigation of hallucination in LLMs for content analysis
  10. Protection of vulnerable individuals, specially child and teen safety

Timeline

Submission period: March 19 to May 7, 2025 (11:59PM Pacific Time).
Decision letters will be sent out in August 2025.

Award details

Selected Principal Investigators (PIs) may receive the following:

  1. Unrestricted funds, no more than $80,000 USD on average
  2. AWS Promotional Credits, no more than $40,000 USD on average
  3. Training resources, including AWS tutorials and hands-on sessions with Amazon scientists and engineers

Awards are structured as one-time unrestricted gifts. The budget should include a list of expected costs specified in USD, and should not include administrative overhead costs. The final award amount will be determined by the awards panel.

Eligibility requirements

Please refer to the ARA Program rules on the Rules and Eligibility page.

Proposal requirements

Proposals should be prepared according to the proposal template. In addition, to submit a proposal for this CFP, please also include the following information:

  1. Description of the proposed solution and its innovative aspects
  2. Explanation of how the project addresses the specified challenges
  3. Plan for the development and implementation of the methodology or dataset
  4. Potential impact on customer protections
  5. List of open-source tools, datasets or methodologies you plan to contribute to
  6. List of AWS tools you will use

Selection criteria

Proposals will be reviewed by a panel of experts. Proposals will be evaluated on the following:

  1. Immediate and sizeable impact on customer protections
  2. Practicality and scalability of the solutions
  3. Feasibility and clarity of the proposed approach
  4. Potential for widespread adoption and implementation
  5. Feasibility to open source
  6. Generation of publicly available benchmarks (metrics and data sets)

Expectations from recipients

To the extent deemed reasonable, Award recipients should acknowledge the support from ARA. Award recipients will inform ARA of publications, presentations, code and data releases, blogs/social media posts, and other speaking engagements referencing the results of the supported research or the Award. Award recipients are expected to provide updates and feedback to ARA via surveys or reports on the status of their research. Award recipients will have an opportunity to work with ARA on an informational statement about the awarded project that may be used to generate visibility for their institutions and ARA.

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Applied Scientist , Sponsored Products
US, NY, New York
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through cutting-edge generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities - Define and lead science initiatives from problem framing through production deployment in a high-ambiguity environment - Develop and deploy models spanning computer vision, language, and search and retrieval that operate on multimodal inputs at scale - Design and analyze large-scale online experiments to measure impact on shopper and advertiser outcomes - Collaborate with engineering, product, and design to ship science into production A day in the life As an Applied Scientist on the Sponsored Videos team, you will tackle problems at the intersection of computer vision, generative AI, search and retrieval, and personalization. You'll own the full science lifecycle from research and experimentation through online testing and production deployment, working closely with engineering, product, and design partners to bring ideas to market. You should be comfortable working with multimodal signals, building models that operate at scale, and measuring impact through rigorous experimentation. Your work will directly influence the experience of hundreds of millions of shoppers and the outcomes of tens of thousands of advertisers. About the team The Sponsored Videos team within Sponsored Products and Brands develops the science and systems behind video advertising experiences that connect advertisers and shoppers across Amazon. We are on a mission to make Amazon the best-in-class destination for shoppers to discover, engage with, and build affinity with brands through videos.
Human-Robot Interaction Applied Scientist , Fauna
US, NY, New York
We are seeking a Human-Robot Interaction (HRI) Applied Scientist to develop cutting-edge interactions that make robots feel alive, personal, and fun. In this role, you will focus on verbal and non-verbal conversational systems, social dynamics, memory, and long-term relationship formation between robots, their environments, and the people they interact with. Your contributions will be essential in advancing robotics by enabling expressive, socially intelligent, and trustworthy interactions between robots and humans. Key job responsibilities - Develop interactive systems that leverage large language models, multimodal inputs and outputs, reinforcement learning from human feedback, or other advanced techniques to achieve fluid, engaging, and socially appropriate robot behavior - Design and implement intelligent conversational systems that handle turn-taking, grounding, interruption, and incorporates context drawn from a robot's physical environment and shared history with a user - Integrate perceptual sensor streams including gaze, facial expression, gesture, posture, and more to understand social context and produce coherent, lifelike interactions. - Develop memory and personalization systems that allow robots to form lasting relationships with individual users, learn their environments, and adapt their behavior over weeks and months - Stay updated on advancements in HRI, NLP, multimodal AI, and cognitive and social science to apply cutting-edge techniques to robot interaction challenges - Lead technical projects from conception through production deployment - Mentor junior scientists and engineers - Bridge research initiatives with practical engineering implementation
Applied Scientist II, Prime Video Personalization and Discovery Science, Prime Video - Personalization and Discovery Science
US, CA, Sunnyvale
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Key job responsibilities Develop foundation models for content understanding using state-of-the-art deep learning and multimodal learning techniques to analyze video and text Build time sequence foundation models to understand and predict customer behavior patterns and viewing trajectories Work closely with engineers and product managers to design, implement and launch solutions end-to-end across various Prime Video experiences Design and conduct offline and online (A/B) experiments to evaluate proposed solutions based on in-depth data analyses Effectively communicate technical and non-technical ideas with teammates and stakeholders Stay up-to-date with advancements and the latest modeling techniques in foundation models, multimodal learning, and time series analysis Publish your research findings in top conferences and journals A day in the life We're using advanced approaches such as foundation models to connect information about our videos and customers from a variety of information sources, acquiring and processing data sets on a scale that only a few companies in the world can match. This will enable us to recommend titles effectively, even when we don't have a large behavioral signal (to tackle the cold-start title problem). It will also allow us to find our customer's niche interests, helping them discover groups of titles that they didn't even know existed. We are looking for creative & customer obsessed machine learning scientists who can apply the latest research, state of the art algorithms and ML to build highly scalable page personalization solutions. You'll be a research leader in the space and a hands-on ML practitioner, guiding and collaborating with talented teams of engineers and scientists and senior leaders in the Prime Video organization. You will also have the opportunity to publish your research at internal and external conferences. About the team Prime Video Recommendation Science team owns science solution to power recommendation and personalization experience on various Prime Video surfaces and devices. We work closely with the engineering teams to launch our solutions in production.
Sr. Applied Scientist, Prime Video - Personalization and Discovery Science, Prime Video - Personalization and Discovery Science
US, CA, Sunnyvale
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! We are looking for a self-motivated, passionate and resourceful Applied Scientist to bring diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. You will spend your time as a hands-on machine learning practitioner and a research leader. You will play a key role on the team, building and guiding machine learning models from the ground up. At the end of the day, you will have the reward of seeing your contributions benefit millions of Amazon.com customers worldwide. Key job responsibilities Develop foundation models for content understanding using state-of-the-art deep learning and multimodal learning techniques to analyze video, audio, and text. Build time sequence foundation models to understand and predict customer behavior patterns and viewing trajectories. Work closely with engineers and product managers to design, implement and launch solutions end-to-end across various Prime Video experiences. Design and conduct offline and online (A/B) experiments to evaluate proposed solutions based on in-depth data analyses. Effectively communicate technical and non-technical ideas with teammates and stakeholders. Stay up-to-date with advancements and the latest modeling techniques in foundation models, multimodal learning, and time series analysis. Publish your research findings in top conferences and journals. About the team Prime Video Recommendation Science team owns science solution to power recommendation and personalization experience on various Prime Video surfaces and devices. We work closely with the engineering teams to launch our solutions in production.
Applied Scientist - Computer Vision, Amazon Robotics
US, WA, Seattle
Do you want to create the greatest-possible worldwide impact in Robotics? Amazon has the world's most exciting treasure trove of robotics challenges. At Amazon Robotics we build high-performance, real-time robotic systems that can perceive, learn, and act intelligently alongside humans—at Amazon scale. Amazon Robotics invents and scales AI systems for robotics in fulfillment. Our mission is to enable robots to interact safely, efficiently, and fluently high density real-world fulfillment centers. Our AI solutions enable robots to learn from their own experiences, from each other, and from humans to build intelligence that feeds itself. We hire and develop collaborative subject matter experts in AI with a focus on computer vision, deep learning, semi-supervised and unsupervised learning. We target high-impact algorithmic unlocks in areas such as scene and activity understanding, large scale generative models, closed-loop control, robotic grasping and manipulation, all of which have high-value impact for our current and future fulfillment networks. We are seeking a hands-on, seasoned Applied Scientists who will be deep in code and algorithms; who are technically strong in building scalable vision systems across item understanding, pose estimation, multi-view scene completion, class imbalanced classifiers, identification and segmentation. As a Applied Scientist, you will contribute to the research and development of advanced robotic systems; your work along with other top-notch scientists and engineers will deliver the world's most scalable and robust robotic systems. You will drive ideas to products using paradigms such as deep learning, semi supervised learning and active learning. As a Applied Scientist, you will also help lead and mentor our team of applied scientists and engineers. You will take on challenging customer problems, distill customer requirements, and then deliver solutions that either leverage existing academic and industrial research or utilize your own out-of-the-box but pragmatic thinking. In addition to coming up with novel solutions and prototypes, you will directly contribute to implementation while you lead. A successful candidate has excellent technical depth, scientific vision, project management skills, great communication skills, and a drive to achieve results in a collaborative team environment. You should enjoy the process of solving real-world problems that, quite frankly, haven’t been solved at scale anywhere before. Along the way, we guarantee you’ll get opportunities to be a disruptor, prolific innovator, and a reputed problem solver, someone who truly enables AI and robotics to significantly impact the lives of millions of consumers. Key job responsibilities - Architect, design, and implement Machine Learning models for vision systems on robotic platforms - Optimize, deploy, and support at scale ML models on the edge. Influence the team's strategy and contribute to long-term vision and roadmap. - Work with stakeholders across , science, and operations teams to iterate on design and implementation. - Maintain high standards by participating in reviews, designing for fault tolerance and operational excellence, and creating mechanisms for continuous improvement. - Prototype and test concepts or features, both through simulation and emulators and with live robotic equipment - Work directly with customers and partners to test prototypes and incorporate feedback - Mentor other engineer team members. A day in the life Amazon offers a full range of benefits for you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include: 1. Medical, Dental, and Vision Coverage 2. Maternity and Parental Leave Options 3. Paid Time Off (PTO) 4. 401(k) Plan If you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! At Amazon, we value people with unique backgrounds, experiences, and skillsets. If you’re passionate about this role and want to make an impact on a global scale, please apply! About the team https://www.youtube.com/watch?v=2X4CU3jmw-g The Vulcan Stow Perception team builds the visual intelligence that enables Amazon's next-generation robotic stow systems to understand and interact with densely packed fulfillment environments. We own the full perception stack, from raw sensor input to actionable 3D scene representations, powering robots that autonomously stow millions of items daily across Amazon's global network. Our team tackles some of the hardest unsolved problems in 3D robotic perception: completing occluded scenes from partial observations, generating real-time semantic occupancy predictions, fusing multi-camera inputs (pedestal and end-of-arm tool), and producing sub-250ms mesh reconstructions that drive downstream manipulation decisions. We operate at the intersection of research and production-scale deployment, building systems that must be both scientifically rigorous and operationally bulletproof. We are a tight-knit group of applied scientists and engineers who ship models that run on real robots in real fulfillment centers, not just papers or prototypes. Our culture values technical depth, rapid experimentation, and end-to-end ownership. If you want to push the boundaries of 3D computer vision, work with transformer and generative architectures at the frontier, and see your work directly impact how millions of packages reach customers - this is the team.
Applied Scientist II
US, MA, N.reading
Amazon is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine cutting-edge AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at an unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic dexterous manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. At Amazonwe leverage advanced robotics, machine learning, and artificial intelligence to solve complex operational challenges at an unprecedented scale. Our fleet of robots operates across hundreds of facilities worldwide, working in sophisticated coordination to fulfill our mission of customer excellence. The ideal candidate will contribute to research that bridges the gap between theoretical advancement and practical implementation in robotics. You will be part of a team that's revolutionizing how robots learn, adapt, and interact with their environment. Join us in building the next generation of intelligent robotics systems that will transform the future of automation and human-robot collaboration. Key job responsibilities - Collaborate with simulation and robotics experts to translate physical modeling needs into robust, scalable, and maintainable simulation solutions. - Design and implement high-performance simulation modeling and tools for rigid and deformable body simulation. - Identify and optimize performance bottlenecks in simulation pipelines to support real-time and batch simulation workflows. - Help build validation and unit testing pipelines to ensure correctness and physical fidelity of simulation results. - Identify potential sources of sim-to-real gaps and propose modeling and numerical approximations to reduce them. - Stay current with the latest advances in numerical methods, parallel computing, and GPU architectures, and incorporate them into our tools.
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