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Amazon Ads call for proposals — Spring 2025

Advancing customer protections in the era of artificial intelligence in digital advertising.

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About this CFP

Amazon Ads is committed to protect customers from fraud, abuse, illegal and harmful content. We prioritize customer protection through a comprehensive approach of strict policies, thorough review processes, and safety measures to ensure digital advertising content meet high standards. We maintain robust reporting systems, allowing for swift action against policy violations. These multilayered safeguards work in tandem to shield customers from exposure to abusive and harmful content, fostering a secure advertising environment for both consumers and advertisers.

We welcome proposals in the context of digital advertising in the following research tracks:

  1. Fraud, Abuse, and financial scams
  2. Behavioral foundational models to distinguish human and bot behavior
  3. Multi-modal classification of online content and websites
  4. Device and website identification
  5. Detection of plagiarized content
  6. Cyber threat activity, malicious and adversarial misuse of AI and LLMs
  7. Decentralized identifiers, verifiable credentials, data lineage and transparency
  8. Large language models for labeling, annotation and auditing of model performance
  9. Detection and mitigation of hallucination in LLMs for content analysis
  10. Protection of vulnerable individuals, specially child and teen safety

Timeline

Submission period: March 19 to May 7, 2025 (11:59PM Pacific Time).
Decision letters will be sent out in August 2025.

Award details

Selected Principal Investigators (PIs) may receive the following:

  1. Unrestricted funds, no more than $80,000 USD on average
  2. AWS Promotional Credits, no more than $40,000 USD on average
  3. Training resources, including AWS tutorials and hands-on sessions with Amazon scientists and engineers

Awards are structured as one-time unrestricted gifts. The budget should include a list of expected costs specified in USD, and should not include administrative overhead costs. The final award amount will be determined by the awards panel.

Eligibility requirements

Please refer to the ARA Program rules on the Rules and Eligibility page.

Proposal requirements

Proposals should be prepared according to the proposal template. In addition, to submit a proposal for this CFP, please also include the following information:

  1. Description of the proposed solution and its innovative aspects
  2. Explanation of how the project addresses the specified challenges
  3. Plan for the development and implementation of the methodology or dataset
  4. Potential impact on customer protections
  5. List of open-source tools, datasets or methodologies you plan to contribute to
  6. List of AWS tools you will use

Selection criteria

Proposals will be reviewed by a panel of experts. Proposals will be evaluated on the following:

  1. Immediate and sizeable impact on customer protections
  2. Practicality and scalability of the solutions
  3. Feasibility and clarity of the proposed approach
  4. Potential for widespread adoption and implementation
  5. Feasibility to open source
  6. Generation of publicly available benchmarks (metrics and data sets)

Expectations from recipients

To the extent deemed reasonable, Award recipients should acknowledge the support from ARA. Award recipients will inform ARA of publications, presentations, code and data releases, blogs/social media posts, and other speaking engagements referencing the results of the supported research or the Award. Award recipients are expected to provide updates and feedback to ARA via surveys or reports on the status of their research. Award recipients will have an opportunity to work with ARA on an informational statement about the awarded project that may be used to generate visibility for their institutions and ARA.

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Senior Applied Scientist, AWS Automated Reasoning
GB, London
Sr. Applied Scientists in AWS Automated Reasoning are dedicated to making AWS the best computing service in the world for customers who require advanced and rigorous solutions for automated reasoning, privacy, and sovereignty. Key job responsibilities The successful candidate will: Solve large or significantly complex problems that require deep knowledge and understanding of your domain and scientific innovation. Own strategic problem solving, and take the lead on the design, implementation, and delivery for solutions that have a long-term quantifiable impact. Provide cross-organizational technical influence, increasing productivity and effectiveness by sharing your deep knowledge and experience. Develop strategic plans to identify fundamentally new solutions for business problems. Assist in the career development of others, actively mentoring individuals and the community on advanced technical issues.
Applied Scientist I, Sponsored Products and Brands Agent
US, NY, New York
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About the team SPB Agent team's vision is to build a highly personalized and context-aware agentic advertiser guidance system that seamlessly integrates Large Language Models (LLMs) with sophisticated tooling, operating across all experiences. The SPB-Agent is the central agent that interfaces with advertisers across Ads Console, Selling Partner portals (Seller Central, KDP, Vendor Central), and internal Sales systems. We identify high-impact opportunities spanning from strategic product guidance to granular optimization and deliver them through personalized, scalable experiences grounded in state-of-the-art agent architectures, reasoning frameworks, sophisticated tool integration, and model customization approaches including fine-tuning, MCP, and preference optimization. This presents an exceptional opportunity to shape the future of e-commerce advertising through advanced AI technology at unprecedented scale, creating solutions that directly impact millions of advertisers.
Applied Scientist II, Alexa Ads
IN, KA, Bengaluru
Alexa+ is the world’s best Generative AI powered personal assistant / agent for consumers, and is becoming the conversational AI interface for Amazon services with the launch of Alexa for Shopping on Amazon.com and Amazon mobile app. At Alexa Ads, we are creating industry's first and most advanced Agentic Advertising products to drive Agentic Commerce. We are seeking an Applied Scientist to join our newly expanding team in India focused on Alexa Agentic/Conversational Ads and Personalization. In this role, you will build machine learning models that seamlessly and naturally integrate relevant advertising into the Alexa experience while deeply personalizing user interactions. You will work closely with other scientists, engineers, and product managers to take models from conception to production. Key job responsibilities - Design, develop, and evaluate innovative machine learning and deep learning models for natural language processing (NLP), recommendation systems, and personalization. - Conduct hands-on data analysis and build scalable ML pipelines. - Design and run A/B experiments to measure the impact of new models on customer experience and ad performance. - Collaborate with software development engineers to deploy models into high-scale, real-time production environments. About the team We are building a new science team in Bangalore to solve some of the most impactful problems in computational advertising. This isn't about tweaking existing models as we are rethinking how ads are ranked, priced, and personalized across voice-first and screen-first surfaces. These are problems that don't have textbook solutions. Key points to note about the team: 🧪 Greenfield team - you are not joining a mature org with rigid processes. You will shape the science roadmap, pick the problems, and define the culture from day one. 📈 Direct business impact — your models directly drive revenue. No yearly cycles to see if your work matters. 🌏 Global scope, local autonomy — collaborate with scientists and engineers across Seattle, Sunnyvale, and Bangalore, but own your problem space end-to-end. 🎓 Ship AND Publish: We encourage top-tier publications (NeurIPS, ACL, EMNLP, KDD, ICML, WWW) while ensuring your research hits production.
Applied Scientist
DE, BE, Berlin
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us. ABOUT THIS ROLE As an Applied Scientist, you will solve large complex real-world problems at scale, draw inspiration from the latest science and technology to empower undefined/untapped business use cases, delve into customer requirements, collaborate with tech and product teams on design, and create production-ready models that span various domains, including Machine Learning (ML), Artificial Intelligence (AI) and Generative AI, Natural Language Processing (NLP), Reinforcement Learning (RL), real-time and distributed systems. ABOUT YOU Your work will focus on inventing or adapting scientific approaches, models, and algorithms driven by customer needs at the project level. You will develop components and/or end-to-end solutions that are deployed into production or directly support production systems, delivering consistently high-quality work that meets both scientific and engineering best practices. You will develop reusable science components and services that resolve architecture deficiencies and customers’ pain points, while making technical trade-offs for long-term/short- term. You will work semi-autonomously to deliver solutions, contribute to research papers at peer-reviewed venues when appropriate, and document your work thoroughly to enable others to understand and reproduce it. Your decision-making will consistently incorporate robust, data-driven business and technical judgment. You will collaborate with other scientists to raise the bar of both scientific and engineering complexity for the team and to foster valuable scientific partnership opportunities to help/guide science decisions. We work in a highly collaborative, fast-paced environment where scientists, engineers, and product managers work to test and build scalable foundational capabilities, as well as customer facing experiences. You will have the opportunity to innovate and think big within your projects scope, implement optimization services and algorithms, and influence the experiences of millions of customers. We are looking for a results-oriented Applied Scientist with deep knowledge in ML, NLP, Deep Learning, GenAI, and/or large-scale distributed computation. As an Applied Scientist, you will... - Understand use cases across the business and adopt/extend/design/invent solutions/models that are scalable, efficient, and automated for difficult problems that are not well defined - Work closely with fellow scientists and software engineers (at Audible and Amazon) to build and productionize models, deliver novel and highly impactful features - Review models of peers for the purpose of reducing and managing risk to the business, while improving customer experience - Design, develop, and deploy modeling techniques and solutions for Content Understanding, Recommendations, GenAI-based product features, by employing a wide range of methodologies, working from simple to complex - Contribute to initiatives that employ the most recent advances in ML/AI in a fast-paced, experimental environment - Push the boundary of innovation ABOUT AUDIBLE Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
Applied Scientist II, On Road Experience
IN, KA, Bengaluru
This position is based in Bangalore, India The Last Mile team helps get packages from delivery stations to a customer’s doorstep. To provide new innovations for customers, awe are inventing the next-generation smart delivery operation. We are combining innovative mobile and IoT technologies, data streams (video, vehicle telematics, location, and presence), together with machine learning models and algorithms – all to create solutions that allow us to deliver faster, and with more confidence. Playing a key role in the Last Mile Driver Experience team, as a Applied Scientist you will be responsible for building machine learning models and algorithms in areas including mapping and location, pattern detection in sensor data, and computer vision. Using your research, you will work with your engineering and product management peers to drive designs from ideation through development and into production. You will bring your experience of research for similar products and solutions, preferably in consumer or industrial verticals. This role requires autonomy and an ability to deliver results, often within the ambiguity of building a v1 product. You will need to work efficiently to build the right things with limited guidance, raising the bar to create an amazing experience for our customers.
Applied Scientist, EU INTech Consumer Selection Discovery, NintAI
ES, M, Madrid
Amazon's EU International Technology (EU INTech) organisation is creating new ways for customers to discover products through innovative customer experiences. We are a science-only team within EU INTech, responsible for designing and developing AI/ML science solutions that support business needs across Amazon's global search and discovery experiences. Our mission is to make Amazon navigation easier for customers worldwide. We achieve this through two strategic pillars: making Amazon navigation more visual and improving Amazon navigation with more inspiring discovery tools and narrowing navigation. To support this vision, we build and deploy AI/ML models that surface the most relevant content to hundreds of millions of Amazon customers worldwide. Our team comprises Applied Scientists and we partner with other teams, collaborating with ML Engineers, Software Developers, Product Managers, Technical Product Managers, and UX Designers. We are located in the Madrid Technical Hub. We are looking for Applied Scientists who are passionate about solving highly ambiguous and challenging problems at global scale. This is a hands-on, end-to-end applied science role where you will own the full lifecycle of science solutions — from business problem analysis and science plan design, through development and experimentation, to production deployment. We are looking for AI/ML experts with knowledge on ranking, computer vision, recommendation systems, search, and customer experience design. What makes this role unique: • End-to-end ownership – You will analyse business problems, map them to science plans, and design and develop solutions from ideation to production. We are owners of the full science lifecycle. • Applied science with a research edge – While our focus is on delivering applied science solutions that drive measurable business impact, our team actively pushes the state of the art in areas such as computer vision and Generative AI. • Hands-on execution – We need scientists who thrive in building, experimenting, and shipping. What are we looking for? • A scientist who can independently analyse any business problem and design a rigorous science approach to solve it • Strong hands-on engineering skills — you build and ship, not just theorise • Deep expertise in one or more of: computer vision, generative AI, recommendation systems, ranking, or NLP • Experience taking ML models from research to production at scale • Comfort with ambiguity and the ability to structure complex, undefined problems • A passion for customer-centric innovation and measurable impact • A strong communicator capable to adapt the message from a science audience, to engineering or leadership Key job responsibilities • Analyse complex business problems and translate them into well-defined science plans with clear milestones and success criteria • Design, develop, and deliver ML/AI models end-to-end — from research and prototyping through to production systems at Amazon scale and extending solutions going beyond the state of the art • Work with state-of-the-art models in computer vision, ranking and generative AI to power new customer experiences globally • Own major science challenges for the team, driving solutions from ideation through experimentation to production deployment • Collaborate with a variety of roles and partner teams around the world to deliver integrated solutions • Influence scientific direction and best practices across the team • Maintain high quality standards on team deliverables • Contribute to expanding the state of the art in computer vision, ranking and GenAI through publications and internal knowledge sharing
Applied Scientist, EU INTech Consumer Selection Discovery, NintAI
ES, M, Madrid
Amazon's EU International Technology (EU INTech) organisation is creating new ways for customers to discover products through innovative customer experiences. We are a science-only team within EU INTech, responsible for designing and developing AI/ML science solutions that support business needs across Amazon's global search and discovery experiences. Our mission is to make Amazon navigation easier for customers worldwide. We achieve this through two strategic pillars: making Amazon navigation more visual and improving Amazon navigation with more inspiring discovery tools and narrowing navigation. To support this vision, we build and deploy AI/ML models that surface the most relevant content to hundreds of millions of Amazon customers worldwide. Our team comprises Applied Scientists and we partner with other teams, collaborating with ML Engineers, Software Developers, Product Managers, Technical Product Managers, and UX Designers. We are located in the Madrid Technical Hub. We are looking for Applied Scientists who are passionate about solving highly ambiguous and challenging problems at global scale. This is a hands-on, end-to-end applied science role where you will own the full lifecycle of science solutions — from business problem analysis and science plan design, through development and experimentation, to production deployment. We are looking for AI/ML experts with knowledge on ranking, computer vision, recommendation systems, search, and customer experience design. What makes this role unique: • End-to-end ownership – You will analyse business problems, map them to science plans, and design and develop solutions from ideation to production. We are owners of the full science lifecycle. • Applied science with a research edge – While our focus is on delivering applied science solutions that drive measurable business impact, our team actively pushes the state of the art in areas such as computer vision and Generative AI. • Hands-on execution – We need scientists who thrive in building, experimenting, and shipping. What are we looking for? • A scientist who can independently analyse any business problem and design a rigorous science approach to solve it • Strong hands-on engineering skills — you build and ship, not just theorise • Deep expertise in one or more of: computer vision, generative AI, recommendation systems, ranking, or NLP • Experience taking ML models from research to production at scale • Comfort with ambiguity and the ability to structure complex, undefined problems • A passion for customer-centric innovation and measurable impact • A strong communicator capable to adapt the message from a science audience, to engineering or leadership Key job responsibilities • Analyse complex business problems and translate them into well-defined science plans with clear milestones and success criteria • Design, develop, and deliver ML/AI models end-to-end — from research and prototyping through to production systems at Amazon scale and extending solutions going beyond the state of the art • Work with state-of-the-art models in computer vision, ranking and generative AI to power new customer experiences globally • Own major science challenges for the team, driving solutions from ideation through experimentation to production deployment • Collaborate with a variety of roles and partner teams around the world to deliver integrated solutions • Influence scientific direction and best practices across the team • Maintain high quality standards on team deliverables • Contribute to expanding the state of the art in computer vision, ranking and GenAI through publications and internal knowledge sharing
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