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Amazon Ads call for proposals — Spring 2025

Advancing customer protections in the era of artificial intelligence in digital advertising.

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About this CFP

Amazon Ads is committed to protect customers from fraud, abuse, illegal and harmful content. We prioritize customer protection through a comprehensive approach of strict policies, thorough review processes, and safety measures to ensure digital advertising content meet high standards. We maintain robust reporting systems, allowing for swift action against policy violations. These multilayered safeguards work in tandem to shield customers from exposure to abusive and harmful content, fostering a secure advertising environment for both consumers and advertisers.

We welcome proposals in the context of digital advertising in the following research tracks:

  1. Fraud, Abuse, and financial scams
  2. Behavioral foundational models to distinguish human and bot behavior
  3. Multi-modal classification of online content and websites
  4. Device and website identification
  5. Detection of plagiarized content
  6. Cyber threat activity, malicious and adversarial misuse of AI and LLMs
  7. Decentralized identifiers, verifiable credentials, data lineage and transparency
  8. Large language models for labeling, annotation and auditing of model performance
  9. Detection and mitigation of hallucination in LLMs for content analysis
  10. Protection of vulnerable individuals, specially child and teen safety

Timeline

Submission period: March 19 to May 7, 2025 (11:59PM Pacific Time).
Decision letters will be sent out in August 2025.

Award details

Selected Principal Investigators (PIs) may receive the following:

  1. Unrestricted funds, no more than $80,000 USD on average
  2. AWS Promotional Credits, no more than $40,000 USD on average
  3. Training resources, including AWS tutorials and hands-on sessions with Amazon scientists and engineers

Awards are structured as one-time unrestricted gifts. The budget should include a list of expected costs specified in USD, and should not include administrative overhead costs. The final award amount will be determined by the awards panel.

Eligibility requirements

Please refer to the ARA Program rules on the Rules and Eligibility page.

Proposal requirements

Proposals should be prepared according to the proposal template. In addition, to submit a proposal for this CFP, please also include the following information:

  1. Description of the proposed solution and its innovative aspects
  2. Explanation of how the project addresses the specified challenges
  3. Plan for the development and implementation of the methodology or dataset
  4. Potential impact on customer protections
  5. List of open-source tools, datasets or methodologies you plan to contribute to
  6. List of AWS tools you will use

Selection criteria

Proposals will be reviewed by a panel of experts. Proposals will be evaluated on the following:

  1. Immediate and sizeable impact on customer protections
  2. Practicality and scalability of the solutions
  3. Feasibility and clarity of the proposed approach
  4. Potential for widespread adoption and implementation
  5. Feasibility to open source
  6. Generation of publicly available benchmarks (metrics and data sets)

Expectations from recipients

To the extent deemed reasonable, Award recipients should acknowledge the support from ARA. Award recipients will inform ARA of publications, presentations, code and data releases, blogs/social media posts, and other speaking engagements referencing the results of the supported research or the Award. Award recipients are expected to provide updates and feedback to ARA via surveys or reports on the status of their research. Award recipients will have an opportunity to work with ARA on an informational statement about the awarded project that may be used to generate visibility for their institutions and ARA.

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Sr Applied Scientist, Amazon Fulfillment Tech - Science
US, WA, Bellevue
The Amazon Fulfillment Technologies (AFT) Science team is seeking an exceptional Sr. Applied Scientist with strong operations research and optimization expertise to develop production solutions for one of the most complex systems in the world: Amazon's Fulfillment Network. At AFT Science, we design, build, and deploy optimization, statistics, machine learning, and GenAI/LLM solutions that power production systems running across Amazon Fulfillment Centers worldwide. We tackle a wide range of challenges throughout the network, including labor planning and staffing, pick scheduling, stow guidance, and capacity risk management. Our mission is to develop innovative, scalable, and reliable science-driven production solutions that exceed the published state of the art, enabling systems to run optimally and continuously (from every few minutes to every few hours) across our large-scale network. Key job responsibilities As a Senior Applied Scientist, you will collaborate with scientists, software engineers, product managers, and operations leaders to drive the end-to-end lifecycle of optimization-driven solutions that directly impact process efficiency and associate experience in the worldwide fulfillment network. Your key responsibilities include: * Develop deep understanding and domain knowledge of operational processes, system architecture, and business requirements * Dive deep into data and code to identify opportunities for continuous improvement and disruptive new approaches * Design and develop scalable mathematical models for production systems to derive optimal or near-optimal solutions for existing and emerging challenges * Create prototypes and simulations for agile experimentation of proposed solutions * Advocate for technical solutions with business stakeholders, engineering teams, and senior leadership * Partner with software engineers to integrate prototypes into production systems * Design and execute experiments to test new or incremental solutions launched in production * Build and monitor metrics to track solution performance and business impact About the team Amazon Fulfillment Technologies (AFT) designs, develops, and operates end-to-end fulfillment technology solutions that power Amazon Fulfillment Centers worldwide. AFT integrates software, science, and operational processes to optimize how inventory is received, stored, picked, packed, and shipped, enabling Amazon customers to receive the right products at the right time. AFT Science is the central science organization driving scientific solution empowering across all critical AFT charters including inbound, outbound, and labor planning. The Fulfillment Operations Research (FOR) team within AFT Science specializes in optimization, statistics, machine learning, and GenAI/LLM. The team partners closely with software engineering, product, and operations teams to deliver scalable and reliable production solutions while advancing the state of the art in optimization, machine learning, and decision science.
Applied Scientist, Navigation
US, CA, San Francisco
Amazon is on a mission to redefine the future of automation — and we're looking for exceptional talent to help lead the way. We are building the next generation of advanced robotic systems that seamlessly blend cutting-edge AI, sophisticated control systems, and novel mechanical design to create adaptable, intelligent automation solutions capable of operating safely alongside humans in dynamic, real-world environments. At Amazon, we leverage the power of machine learning, artificial intelligence, and advanced robotics to solve some of the most complex operational challenges at a scale unlike anywhere else in the world. Our fleet of robots spans hundreds of facilities globally, working in sophisticated coordination to deliver on our promise of customer excellence — and we're just getting started. As a Scientist in Robot Navigation, you will be at the forefront of this transformation — architecting and delivering navigation systems that are intelligent, safe, and scalable. You will bring deep expertise in learning-based planning and control, a strong understanding of foundation models and their application to embodied agents, and as well as have in-depth understanding of control-theoretic approaches such as model predictive control (MPC)-based trajectory planning. You will develop navigation solutions that seamlessly blend data-driven intelligence with principled control-theoretic guarantees. Our vision is bold: to build navigation systems that allow robots to move fluidly and safely through dynamic environments — understanding context, anticipating change, and adapting in real time. You will lead research that bridges the gap between cutting-edge academic advances and production grade deployment, collaborating with world-class teams pushing the boundaries of robotic autonomy, manipulation, and human-robot interaction. Join us in building the next generation of intelligent navigation systems that will define the future of autonomous robotics at scale. Key job responsibilities - Design, develop, and deploy perception algorithms for robotics systems, including object detection, segmentation, tracking, depth estimation, and scene understanding - Lead research initiatives in computer vision, sensor fusion and 3D perception - Collaborate with cross-functional teams including robotics engineers, software engineers, and product managers to define and deliver perception capabilities - Drive end-to-end ownership of ML models — from data collection and labeling strategy to training, evaluation, and deployment - Mentor junior scientists and engineers; contribute to a culture of technical excellence - Define and track key metrics to measure perception system performance in real-world environments - Publish research findings in top-tier venues (CVPR, ICCV, ECCV, ICRA, NeurIPS, etc.) and contribute to patents A day in the life - Train ML models for deployment in simulation and real-world robots, identify and document their limitations post-deployment - Drive technical discussions within your team and with key stakeholders to develop innovative solutions to address identified limitations - Actively contribute to brainstorming sessions on adjacent topics, bringing fresh perspectives that help peers grow and succeed — and in doing so, build lasting trust across the team - Mentor team members while maintaining significant hands-on contribution to technical solutions About the team Our team is a group is a diverse group of scientists and engineers passionate about building intelligent machines. We value curiosity, rigor, and a bias for action. We believe in learning from failure and iterating quickly toward solutions that matter.
Director, Applied Science, Alexa for Shopping (Rufus)
US, WA, Seattle
Alexa for Shopping (Rufus) is Amazon's new AI-powered shopping assistant that combines the capabilities of Rufus and Alexa+ to provide a more personalized and intelligent shopping experience. We are building the future of AI-powered commerce, where every customer interaction is conversational, personalized, and proactive. We are seeking a Director, Applied Science to lead the science vision and execution for the next-generation conversational AI platform. This leader will own the end-to-end science roadmap for a multi-agent architecture powered by large language models (LLMs), SLMs, reinforcement learning (RL), and post-training optimization to deliver the most helpful, accurate, and fastest AI shopping assistant in the industry. This is a transformational leadership role. You will lead the science that makes this possible: distilling Amazon's vast data assets into rich context, building specialized models through fine-tuning and RL that match frontier model quality at a fraction of the latency, and architecting intelligent agent routing across diverse use cases (pre-purchase, post-purchase, cross-Amazon services). The ideal candidate is deeply steeped in LLM-based architectures, post-training techniques (RLHF, DPO, fine-tuning), and multi-agent systems. They are passionate about applied science, working back from customer experience to define what matters, and building teams that ship production AI at scale. This leader will shape the science philosophy for one of Amazon's highest-visibility AI initiatives. Key job responsibilities - Define and execute the science strategy for Alexa for Shopping conversational AI platform - Lead a large, multidisciplinary organization of Applied Scientists, Research Scientists, and Machine Learning Engineers. - Architect and scale multi-agent systems - Partner with Product, Engineering, and senior leadership (including S-team) to align AI investments with long-term business goals and the vision of conversational commerce replacing traditional shopping paradigms. - Establish scientific best practices across experimentation, evaluation, model iteration, and production deployment for a high-traffic, latency-sensitive customer-facing system. - Mentor and develop senior technical leaders; foster a culture of innovation, customer obsession, and operational excellence.
Applied Scientist, Prime Video - Content Localization, Understanding & Enrichment
US, WA, Seattle
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video subscriptions such as Apple TV+, HBO Max, Peacock, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video team member, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Key job responsibilities - Lead research and development of speech and audio generation technology and end-to-end speech-to-speech architecture - Develop audio processing solutions for production environments, including source separation, enhancement, and mixing - Define the research roadmap for your area, identify high-impact problems, and communicate technical direction to senior leadership - Publish research, contribute to the broader scientific community, and bring external advances into production systems - Hire, mentor, and develop applied scientists. Grow the team's capabilities to meet evolving customer and business needs About the team This team's mission is to deeply understand all content and empower all customers with relevant language options, innovative accessibility assists, and rich title-information across all their content-experiences on Prime Video. We create and publish content on-time that's meaningful, accurate, and accessible to every customer globally. We delight our customers by pushing the boundaries of content understanding and enrichment. Through inclusion and innovation, we do the most fulfilling work of our career.
Applied Scientist I, Prime Video - Playback Intelligence
US, WA, Seattle
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! As a Applied Scientist in the Prime Video Playback Intelligence organization, you will have deep subject matter expertise in applied machine learning and data science, with specializations in video streaming optimization, information retrieval, anomaly detection and root-causing systems, large language models, and generative AI across various modalities. Key job responsibilities * You will work with multiple teams of scientists, engineers, and product managers to translate business and functional requirements into concrete deliverables leading strategic efforts to enhance customer quality of experiences. * Problem spaces you will be working on include: improving the customer playback quality of experience across Video on Demand, Live Events and Linear Content. You’ll aim to reduce the time/cost/effort to optimize the customer experience as well as detect, root-cause, and mitigate defects in the customer experience. You’ll seek to understand the depth and nuance of streaming video at scale and identify opportunities to grow our business and improve customer quality of experience via principled ML/AI solutions. You will also lead integration of new algorithms and processes into existing modeling stacks, simplify and streamline the existing modeling stacks, and develop testing and evaluation strategies. Ultimately, you'll work backwards from the desired outcomes and lead the way on determining the ideal solution (statistical techniques, traditional ML, GenAI, etc). * You will be responsible for defining key research directions, adopting or inventing new machine learning techniques, conducting rigorous experiments, publishing results, and ensuring that research is translated into practice. You will develop long-term strategies, persuade teams to adopt those strategies, propose goals and deliver on them.
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