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Amazon Ads call for proposals — Spring 2025

Advancing customer protections in the era of artificial intelligence in digital advertising.

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About this CFP

Amazon Ads is committed to protect customers from fraud, abuse, illegal and harmful content. We prioritize customer protection through a comprehensive approach of strict policies, thorough review processes, and safety measures to ensure digital advertising content meet high standards. We maintain robust reporting systems, allowing for swift action against policy violations. These multilayered safeguards work in tandem to shield customers from exposure to abusive and harmful content, fostering a secure advertising environment for both consumers and advertisers.

We welcome proposals in the context of digital advertising in the following research tracks:

  1. Fraud, Abuse, and financial scams
  2. Behavioral foundational models to distinguish human and bot behavior
  3. Multi-modal classification of online content and websites
  4. Device and website identification
  5. Detection of plagiarized content
  6. Cyber threat activity, malicious and adversarial misuse of AI and LLMs
  7. Decentralized identifiers, verifiable credentials, data lineage and transparency
  8. Large language models for labeling, annotation and auditing of model performance
  9. Detection and mitigation of hallucination in LLMs for content analysis
  10. Protection of vulnerable individuals, specially child and teen safety

Timeline

Submission period: March 19 to May 7, 2025 (11:59PM Pacific Time).
Decision letters will be sent out in August 2025.

Award details

Selected Principal Investigators (PIs) may receive the following:

  1. Unrestricted funds, no more than $80,000 USD on average
  2. AWS Promotional Credits, no more than $40,000 USD on average
  3. Training resources, including AWS tutorials and hands-on sessions with Amazon scientists and engineers

Awards are structured as one-time unrestricted gifts. The budget should include a list of expected costs specified in USD, and should not include administrative overhead costs. The final award amount will be determined by the awards panel.

Eligibility requirements

Please refer to the ARA Program rules on the Rules and Eligibility page.

Proposal requirements

Proposals should be prepared according to the proposal template. In addition, to submit a proposal for this CFP, please also include the following information:

  1. Description of the proposed solution and its innovative aspects
  2. Explanation of how the project addresses the specified challenges
  3. Plan for the development and implementation of the methodology or dataset
  4. Potential impact on customer protections
  5. List of open-source tools, datasets or methodologies you plan to contribute to
  6. List of AWS tools you will use

Selection criteria

Proposals will be reviewed by a panel of experts. Proposals will be evaluated on the following:

  1. Immediate and sizeable impact on customer protections
  2. Practicality and scalability of the solutions
  3. Feasibility and clarity of the proposed approach
  4. Potential for widespread adoption and implementation
  5. Feasibility to open source
  6. Generation of publicly available benchmarks (metrics and data sets)

Expectations from recipients

To the extent deemed reasonable, Award recipients should acknowledge the support from ARA. Award recipients will inform ARA of publications, presentations, code and data releases, blogs/social media posts, and other speaking engagements referencing the results of the supported research or the Award. Award recipients are expected to provide updates and feedback to ARA via surveys or reports on the status of their research. Award recipients will have an opportunity to work with ARA on an informational statement about the awarded project that may be used to generate visibility for their institutions and ARA.

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Applied Science Manager, AWS Startups, AWS Startups
US, WA, Seattle
Trusted by more startups around the world, AWS makes the power of cloud computing accessible for all by giving founders everywhere access to the same technology that powers the world's largest companies. With nearly two decades of experience supporting hundreds of thousands of startups, including 80% of unicorns, we democratize cloud computing to help founders bring their innovative ideas to life. We support founders at every stage of their journey, from initial onboarding and credit programs to AI-powered guidance and scale solutions. Data is central to how we do this: it helps us identify high-potential startups early, personalize the guidance we deliver, and prioritize where we can create the most value for founders and for AWS. We are seeking an Applied Science Manager to lead a team of applied scientists and analysts building the data and machine learning capabilities behind AWS Startups. You will own the science roadmap end-to-end, from the data foundation that unifies signals about founders, startups, and their products, through a portfolio of machine learning models, to the surfaces that put insights in the hands of the teams and products that serve startups. You will balance hands-on technical leadership with people management, setting the technical bar for your team while developing their careers. Key job responsibilities · Lead, coach, and grow a team of applied scientists, business intelligence engineers, and business analysts; hire and develop talent and set a high technical bar. · Own and prioritize the team's science roadmap across data foundation, model development, and the delivery of insights into products and internal tools. · Set technical direction for the team's machine learning models and data assets, balancing rapid experimentation with production quality, cost, and reliability. · Scope scientific projects, design and evaluate experiments, and ensure models are productionized and deliver measurable business impact. · Establish measurement, evaluation, and operational-excellence standards so model quality and impact are quantified and defensible. · Partner with product, engineering, design, and go-to-market teams to translate science into products and repeatable, scalable outcomes. · Communicate strategy, results, and trade-offs clearly to technical and non-technical leaders through written narratives and business reviews. · Foster a culture of scientific rigor, rapid experimentation, and operational excellence, and proactively identify and escalate risks with clear mitigation plans. About the team The AWS Startups team builds innovative products and platforms that support startup customers throughout their journey, from initial onboarding and credit programs to AI-powered guidance and scale solutions. Our portfolio serves hundreds of thousands of startup customers globally, and we partner with business development, field marketing, and solutions architecture teams worldwide. We are building the next generation of AI-native products that make world-class cloud expertise accessible to every founder.
Senior Applied Scientist, Perimeter Protection Applied Science
US, WA, Seattle
Join the AWS Perimeter Protection team as a Senior Applied Scientist, where you will bring your deep ML engineering expertise to design, build, and scale AI-driven security solutions that protect AWS customers worldwide. This role is ideal for someone who has already built and shipped production ML systems at industry scale and is looking to apply that experience to high-impact security challenges. You will own the full ML lifecycle — from research and prototyping to production deployment and optimization — powering services including Web Application Firewall, DDoS Protection, Bot Management, and Infrastructure Protection. With services spanning all AWS regions and handling trillions of requests per week, you will solve complex engineering and science problems where model performance, system reliability, and low-latency inference are critical. Key job responsibilities - Design, build, and deploy production-grade ML models and systems for real-time threat detection, mitigation, and protection against evolving cyber threats at cloud scale. - Own the full ML lifecycle end-to-end — from problem formulation, data engineering, and model development through to production deployment, monitoring, and continuous improvement. - Architect and optimize ML pipelines, training infrastructure, and serving systems to meet strict latency, throughput, and reliability requirements at AWS scale. - Bridge the gap between research and production by translating novel ML approaches into robust, scalable, and maintainable systems that operate in real-time security environments. - Design and implement feature engineering workflows and large-scale data processing pipelines to support rapid experimentation and reliable model iteration. - Collaborate closely with software engineering teams to integrate ML models into distributed, low-latency security services, driving engineering decisions around model serving, infrastructure, and system design. - Analyze large-scale production data to identify patterns, anomalies, and emerging threat vectors, and translate findings into measurable improvements to detection and mitigation capabilities. - Establish and improve best practices for ML system design, model evaluation, A/B testing, and production monitoring across the team. - Mentor junior scientists and engineers, raising the bar on both scientific rigor and engineering quality.
LATAM Geo Leader, Generative AI Innovation Center
BR, SP, Sao Paulo
Are you passionate about helping customers achieve business transformation through AI? Do you want to lead forward-deployed teams that embed directly into the enterprise and unlock real business outcomes? And are you ready to operate as a general manager across engineering, science, and commercial strategy in the fastest-moving space in AI and infrastructure? The AWS Generative AI Innovation Center (GenAIIC) is on a mission to accelerate enterprise AI transformation across global customers going from beyond isolated use cases to holistic, C-suite-sponsored initiatives that reshape how organizations operate. We combine deep AI expertise across science, strategy, and business transformation. We start with the customer's most critical operational challenges and work backwards, and deploy multidisciplinary teams that embed with the customer, prove impact in 45-day sprints, and expand across the enterprise. We are a fast-moving, entrepreneurial team that values leaders who can operate across technical depth and commercial breadth. You will lead a team of ML engineers, AI scientists, and AI strategists who work alongside customers to architect and deliver AI solutions that move and stay in production, realizing value. You will regularly engage with CFOs, CIOs, and C-suite executives. You must bring equal fluency in engineering, data science, go-to-market, and customer delivery. You are ready to roll up your sleeves alongside the team, whether that means scoping an agentic AI architecture, presenting to a board, or operationalizing a repeatable delivery motion. You will partner with customers, AWS Sales, AWS service teams, AWS industry teams and AWS Professional Services delivery teams to meet the specific needs of the customer, and extend that use to other customers. The successful candidate will possess both technical and customer-facing skills that will allow you to be the technical “face” of AWS within our solution providers’ ecosystem/environment as well as directly to end customers. You will be able to drive discussions with senior technical and management personnel within customers and partners, as well as the technical background that enables them to interact with and give guidance to data/research/applied scientists and software developers. The ideal candidate will also have a demonstrated ability to think strategically about business, product, and technical issues. Finally, and of critical importance, the candidate will be an excellent technical team manager, someone who knows how to hire, develop, and retain high quality technical talent. About the team Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Applied Scientist, Safe RL, Robotics, SAF Lab
US, CA, Pasadena
We are seeking an Applied Scientist to join the SAF Lab. In this role, you will lead the effort in safe reinforcement learning (RL) including the development of legged locomotion algorithms that internalize safety and are deployable on physical hardware—enabling highly dynamic robots to walk, run, avoid collisions and recover from disturbances with agility and robustness. You will develop RL architectures that interface with physics-based models (for dynamic retargeting and reward shaping), internalize safety constraints in training, sim-to-real transfer and interface with safety filters at run-time. Therefore, your work will sit at the intersection of safety-critical control and learning, and you will collaborate with others in the SAF Lab and Amazon working on perception, planning, whole-body and safety-critical control. This is an opportunity to shape the foundations of safe learning on emerging platforms that will remove bottlenecks to deployment and enable these robots to safely operate around humans. Key job responsibilities • Collaborate with product teams and science leaders to set a science roadmap (with eventual impact on real robots). • Design, train, and deploy reinforcement learning (RL) policies for dynamic legged locomotion including walking, running, stair climbing, and fall recovery on physical robots • Develop sim-to-real transfer pipelines that produce policies robust to the reality gap, including domain randomization, system identification, and adaptive strategies • Integrate control-based methods with RL, as inputs to the RL (dynamic retargeting and control-guided rewards), in training (internalizing safety constraints in training), and as the RL feeds into safety layers and whole-body control • Develop and maintain large-scale training infrastructure for locomotion policy learning, including physics simulation environments, domain randomization and GPU parallelization • Investigate the distillation of locomotion policies, integration with whole-body control, foundation models, VLAs, world models, perception and full-stack autonomy • Evaluate policy performance rigorously through simulation benchmarks, hardware experiments, and failure-mode analysis • Publish research at top-tier robotics and ML venues and contribute to Amazon's scientific reputation in advanced robotics • Collaborate with perception and planning teams to enable terrain-aware and goal-conditioned locomotion behaviors A day in the life Amazon offers a full range of benefits that support you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include: 1. Medical, Dental, and Vision Coverage 2. Maternity and Parental Leave Options 3. Paid Time Off (PTO) 4. 401(k) Plan If you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! At Amazon, we value people with unique backgrounds, experiences, and skillsets. If you’re passionate about this role and want to make an impact on a global scale, please apply! About the team Work with the inventor of control barrier functions in the Safe Autonomy Frontiers (SAF) Lab. The first industry research lab in safe autonomy, developing a universal safety layer for the next generation of robotic systems: mobile robots, manipulators, mobile manipulators, and future platforms with dynamic stability. You will push the frontiers of performant safety for highly dynamic robots: CBF theory integrated with perception and learning, evaluated on next-generation robots. Your work will underpin robots operating alongside people at Amazon's unprecedented scale.
Sr. Flight Dynamics Engineer, Amazon Leo
US, WA, Redmond
We are searching for a talented candidate with expertise in orbital mechanics and spaceflight navigation, including LEO Satellite Orbit Determination. This position requires experience in simulation and analysis of spacecraft orbital mechanics and sequential orbit determination methods, including Extended Kalman Filters (EKF) and/or Unscented Kalman Filter (UKF). Strong analysis skills are required to develop engineering studies of complex large-scale dynamical systems. This position requires demonstrated expertise in computational analysis automation and tool development. Key job responsibilities - Perform spacecraft maneuver or navigation analysis in support of multi-disciplinary trades within the Amazon Leo team. - Contribute to prototype software development of flight algorithms. - Test and assess navigation software for integration into flight systems. - Assess and trouble-shoot the performance of Leo on-board GNSS hardware and software systems. - Work closely with GNC engineers to manage on-orbit performance and develop flight dynamics operations processes. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. A day in the life - Interacting with GNC teams to evaluate and troubleshoot satellite issues. - Working within the Flight Dynamics Research team to prioritize tasks. - Performing analysis, simulation, testing and documentation to address assigned tasks.
Applied Scientist, Delivery Networks and Tech
IN, KA, Bengaluru
Customer addresses, Geospatial information and Road-network play a crucial role in Amazon Logistics' Delivery Planning systems. We own exciting science problems in the areas of Address Normalization, Geocode learning, Maps learning, Time estimations including route-time, delivery-time, transit-time predictions which are key inputs in delivery planning. As part of the Science team within DNT (Last Mile), you will partner closely with other scientists and engineers in a collegial environment to develop enterprise ML solutions with a clear path to business impact. The setting also gives you an opportunity to think about a complex large-scale problem for multiple years and building increasingly sophisticated solutions year over year. In the process there will be opportunity to innovate, explore SOTA and publish the research in internal and external ML conferences. Successful candidates will have deep knowledge of competing machine learning methods for large scale predictive modelling, natural language processing, semi-supervised & graph based learning. We also look for the experience to graduate prototype models to production and the communication skills to explain complex technical approaches to the stakeholders of varied technical expertise. Here is a glimpse of the problem spaces and technologies that we deal with on a regular basis: 1. De-duping and organizing addresses into hierarchy while handling noisy, inconsistent, localized and multi-lingual user inputs. We do this at the scale of millions of customers for established (US, EU) as well as emerging geographies (IN, MX). We make use of technologies like LLMs, Weak supervision, Graph-based clustering & Entity matching. We also use additional modalities such as building outlines in maps, street view images and 3P datasets, gazetteers. 2. Build a generic ML framework which leverages relationship between places to improve delivery experience by learning precise delivery locations and propagating attributes, such as business hours and safe places. 3. (Work done in sister teams) Developing systems to consume inputs from areal imagery and optimize our maps to enable efficient delivery planning. Also building models to estimate travel time, turn costs, optimal route and defect propensities. Key job responsibilities As an Applied Scientist I, your responsibility will be to deliver on a well defined but complex business problem, explore SOTA technologies including GenAI and customize the large models as suitable for the application. Your job will be to work on a end-to-end business problem from design to experimentation and implementation. There is also an opportunity to work on open ended ML directions within the space and publish the work in prestigious ML conferences. About the team Last Mile Address Intelligence (LMAI) team owns WW charter for address and location learning solutions which are crucial for efficient Last Mile delivery planning. The team works out of Hyderabad and Bangalore offices in India. LMAI is a part of the DNT Science team, which also owns problems in the space of maps learning and travel time estimations. The rest of the DNT Science team and senior leadership of Last Mile org works out of Bellevue office.
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