Amazon Ads call for proposals — Spring 2025

Advancing customer protections in the era of artificial intelligence in digital advertising.

About this CFP

Amazon Ads is committed to protect customers from fraud, abuse, illegal and harmful content. We prioritize customer protection through a comprehensive approach of strict policies, thorough review processes, and safety measures to ensure digital advertising content meet high standards. We maintain robust reporting systems, allowing for swift action against policy violations. These multilayered safeguards work in tandem to shield customers from exposure to abusive and harmful content, fostering a secure advertising environment for both consumers and advertisers.

We welcome proposals in the context of digital advertising in the following research tracks:

  1. Fraud, Abuse, and financial scams
  2. Behavioral foundational models to distinguish human and bot behavior
  3. Multi-modal classification of online content and websites
  4. Device and website identification
  5. Detection of plagiarized content
  6. Cyber threat activity, malicious and adversarial misuse of AI and LLMs
  7. Decentralized identifiers, verifiable credentials, data lineage and transparency
  8. Large language models for labeling, annotation and auditing of model performance
  9. Detection and mitigation of hallucination in LLMs for content analysis
  10. Protection of vulnerable individuals, specially child and teen safety

Timeline

Submission period: March 19 to May 7, 2025 (11:59PM Pacific Time).
Decision letters will be sent out in August 2025.

Award details

Selected Principal Investigators (PIs) may receive the following:

  1. Unrestricted funds, no more than $80,000 USD on average
  2. AWS Promotional Credits, no more than $40,000 USD on average
  3. Training resources, including AWS tutorials and hands-on sessions with Amazon scientists and engineers

Awards are structured as one-time unrestricted gifts. The budget should include a list of expected costs specified in USD, and should not include administrative overhead costs. The final award amount will be determined by the awards panel.

Eligibility requirements

Please refer to the ARA Program rules on the Rules and Eligibility page.

Proposal requirements

Proposals should be prepared according to the proposal template. In addition, to submit a proposal for this CFP, please also include the following information:

  1. Description of the proposed solution and its innovative aspects
  2. Explanation of how the project addresses the specified challenges
  3. Plan for the development and implementation of the methodology or dataset
  4. Potential impact on customer protections
  5. List of open-source tools, datasets or methodologies you plan to contribute to
  6. List of AWS tools you will use

Selection criteria

Proposals will be reviewed by a panel of experts. Proposals will be evaluated on the following:

  1. Immediate and sizeable impact on customer protections
  2. Practicality and scalability of the solutions
  3. Feasibility and clarity of the proposed approach
  4. Potential for widespread adoption and implementation
  5. Feasibility to open source
  6. Generation of publicly available benchmarks (metrics and data sets)

Expectations from recipients

To the extent deemed reasonable, Award recipients should acknowledge the support from ARA. Award recipients will inform ARA of publications, presentations, code and data releases, blogs/social media posts, and other speaking engagements referencing the results of the supported research or the Award. Award recipients are expected to provide updates and feedback to ARA via surveys or reports on the status of their research. Award recipients will have an opportunity to work with ARA on an informational statement about the awarded project that may be used to generate visibility for their institutions and ARA.

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Do you want to join an innovative team of scientists and engineers who use terabytes of data and create state-of-the-art Generative AI algorithms to push the boundaries of AI creativity? We are building foundational behavioral models for Amazon Stores using Generative AI, LLMs and Large Model training techniques that fuses general world knowledge, customer shopping behavior and Amazon e-commerce domain knowledge. We are looking for scientists who are passionate about technology, innovation, and customer experience, and are ready to make a lasting impact on the industry using intelligent and transformative AI applications. Working closely with cross-functional teams, you will be an essential part of every stage of AI development, from ideation and design to rigorous testing and successful deployment, ensuring our AI projects drive innovation and provide value for our customers. If you’re fired up about being part of a dynamic, driven team, then this is your moment to join us on this exciting journey! Key job responsibilities In this role you will leverage your background and expertise to lead developing foundational behavioral model for Amazon Stores using Generative AI, LLM and Large Model training techniques. On a day-to-day basis, you will: - Research and implement new algorithms and architectures for generative AI applications. - Optimize model performance and scalability for inference and deployment. - Collaborate with other talented applied scientists and engineers to gather and preprocess large datasets and develop an improved training infrastructure that accelerates innovation. - Experiment with SOTA methods to improve generative AI model quality. - Provide technical expertise and guidance to support the integration of generative AI solutions into various products and services.
IN, KA, Bengaluru
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at https://www.amazon.com/music. The Music Catalog Quality team at Amazon Music serves a key role in developing solutions to ensure and improve the quality of catalog metadata and content across the music streaming experience. We create solutions that detect, measure, and remediate quality issues in music metadata - including artist information, track attributes, versions, content tags, and provide actionable insights that enable continuous improvement of the catalog. We leverage a host of scientific and engineering technologies to accomplish this mission, including Generative AI, classical ML, Natural Language Processing, Computer Vision, and automated data validation pipelines. Key job responsibilities As an Applied Scientist, you will own the design and development of end-to-end systems. You’ll have the opportunity to create technical roadmaps, and drive production level projects that will support Amazon Science. You will work closely with Amazon scientists, and other science interns to develop solutions and deploy them into production. The ideal scientist must have the ability to work with diverse groups of people and cross-functional teams to solve complex business problems. Other responsibilities include: - Collaborate with scientists, engineers, and product managers to define and frame business problems as ML or optimization tasks. - Use machine learning, deep learning, LLMs and Agentic AI techniques to create scalable solutions for business problems - Analyze and extract relevant information from large amounts of Amazon's data to help automate and optimize key processes - Design, development and evaluation of AI models for predictive learning - Research and implement novel machine learning and statistical approaches - Implement scalable data pipelines and model-serving systems. - Analyze experimental results, draw insights, and refine models to improve accuracy and robustness. - Communicate findings and recommendations to technical and non-technical audiences.
IN, KA, Bengaluru
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at https://www.amazon.com/music. The Music Catalog Quality team at Amazon Music serves a key role in developing solutions to ensure and improve the quality of catalog metadata and content across the music streaming experience. We create solutions that detect, measure, and remediate quality issues in music metadata - including artist information, track attributes, versions, content tags, and provide actionable insights that enable continuous improvement of the catalog. We leverage a host of scientific and engineering technologies to accomplish this mission, including Generative AI, classical ML, Natural Language Processing, Computer Vision, and automated data validation pipelines. Key job responsibilities As an Applied Scientist, you will own the design and development of end-to-end systems. You’ll have the opportunity to create technical roadmaps, and drive production level projects that will support Amazon Science. You will work closely with Amazon scientists, and other science interns to develop solutions and deploy them into production. The ideal scientist must have the ability to work with diverse groups of people and cross-functional teams to solve complex business problems. Other responsibilities include: - Collaborate with scientists, engineers, and product managers to define and frame business problems as ML or optimization tasks. - Use machine learning, deep learning, LLMs and Agentic AI techniques to create scalable solutions for business problems - Analyze and extract relevant information from large amounts of Amazon's data to help automate and optimize key processes - Design, development and evaluation of AI models for predictive learning - Research and implement novel machine learning and statistical approaches - Implement scalable data pipelines and model-serving systems. - Analyze experimental results, draw insights, and refine models to improve accuracy and robustness. - Communicate findings and recommendations to technical and non-technical audiences.
US, CA, Sunnyvale
MULTIPLE POSITIONS AVAILABLE Employer: AMAZON.COM SERVICES LLC Offered Position: Data Scientist III Job Location: Sunnyvale, California Job Number: AMZ10087624 Position Responsibilities: Own the data science elements of various products to help with data-based decision making, product performance optimization, and product performance tracking. Work directly with product managers to help drive the design of the product. Work with Technical Product Managers to help drive the build planning. Translate business problems and products into data requirements and metrics. Initiate the design, development, and implementation of scientific analysis projects or deliverables. Own the analysis, modelling, system design, and development of data science solutions for products. Write documents and make presentations that explain model/analysis results to the business. Bridge the degree of uncertainty in both problem definition and data scientific solution approaches. Build consensus on data, metrics, and analysis to drive business and system strategy. 40 hours / week, 8:00am-5:00pm, Salary Range: $183,000/year to $247,600/year. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, visit: https://www.aboutamazon.com/workplace/employee-benefits. Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation.#0000
IN, KA, Bengaluru
RBS (Retail Business Services) Tech team works towards enhancing the customer experience (CX) and their trust in product data by providing technologies to find and fix Amazon CX defects at scale. Our platforms help in improving the CX in all phases of customer journey, including selection, discoverability & fulfilment, buying experience and post-buying experience (product quality and customer returns). The team also develops GenAI platforms for automation of Amazon Stores Operations. As a Sciences team in RBS Tech, we focus on foundational ML research and develop scalable state-of-the-art ML solutions to solve the problems covering customer experience (CX) and Selling partner experience (SPX). We work to solve problems related to multi-modal understanding (text and images), task automation through multi-modal LLM Agents, supervised and unsupervised techniques, multi-task learning, multi-label classification, aspect and topic extraction for Customer Anecdote Mining, image and text similarity and retrieval using NLP and Computer Vision for product groupings and identifying duplicate listings in product search results. Key job responsibilities As an Applied Scientist, you will be responsible to design and deploy scalable GenAI, NLP and Computer Vision solutions that will impact the content visible to millions of customer and solve key customer experience issues. You will develop novel LLM, deep learning and statistical techniques for task automation, text processing, image processing, pattern recognition, and anomaly detection problems. You will define the research and experiments strategy with an iterative execution approach to develop AI/ML models and progressively improve the results over time. You will partner with business and engineering teams to identify and solve large and significantly complex problems that require scientific innovation. You will independently file for patents and/or publish research work where opportunities arise. The RBS org deals with problems that are directly related to the selling partners and end customers and the ML team drives resolution to organization level problems. Therefore, the Applied Scientist role will impact the large product strategy, identifies new business opportunities and provides strategic direction which is very exciting.
IN, KA, Bengaluru
The Music Catalog Quality team at Amazon Music serves a key role in developing solutions to ensure and improve the quality of catalog metadata and content across the music streaming experience. We create solutions that detect, measure, and remediate quality issues in music metadata - including artist information, track attributes, versions, content tags, and provide actionable insights that enable continuous improvement of the catalog. We leverage a host of scientific and engineering technologies to accomplish this mission, including Generative AI, classical ML, Natural Language Processing, Computer Vision, and automated data validation pipelines. As an Applied Science Manager on the team, you will lead a team of scientists to define and execute a transformative vision for holistic catalog quality measurement, metadata enrichment, and content integrity. Your team will own the science solutions for foundational quality detection frameworks, metadata validation and correction technologies, state-of-the-art algorithms to identify and resolve catalog anomalies (violative content, duplicative/low value content, misattributed tracks, incorrect metadata), and/or agentic AI solutions that help internal teams quickly surface and fix quality issues to ensure customers receive accurate, complete catalog experiences. Key job responsibilities You independently manage a team of scientists. You identify the needs of your team and effectively grow, hire, and promote scientists to maintain a high-performing team. You have a broad understanding of scientific techniques, several of which may fall out of your specific job function. You define the strategic vision for your team. You establish a roadmap and successfully deliver scientific solutions that innovate on catalog quality detection, metadata enrichment, and content integrity. You define clear goals for your team and effectively prioritize, balancing short-term quality improvements and long-term innovation in catalog intelligence. You establish clear and effective metrics and scientific process to enforce consistent, high-quality artifact delivery and measurable catalog quality improvements. You proactively identify risks and bring them to the attention of your manager, customers, and stakeholders with plans for mitigation before they become roadblocks. You know when to escalate. You communicate ideas effectively, both verbally and in writing, to all types of audiences. You author strategic documentation for your team. You communicate issues and options with leaders in such a way that facilitates understanding and that leads to a decision. You work successfully with customers, leaders, and engineering teams. You foster a constructive dialogue, harmonize discordant views, and lead the resolution of contentious issues. About the team We are a team of scientists and MLEs focused on music catalog quality and metadata intelligence. You will work with colleagues with deep expertise in ML, NLP, CV, Gen AI, and data quality systems with a diverse range of backgrounds. We partner closely with top-notch engineers, product managers, content operations teams, and other scientists with expertise in music metadata, content classification, and building scalable modeling and software solutions that keep the Amazon Music catalog accurate, complete, and trustworthy.
IN, KA, Bengaluru
Amazon’s Marketplace business is one of the largest in the world operating in 23 countries. Amazon Marketplace enables millions of Sellers worldwide to list hundreds of millions of products and manage orders for inventory across dozens of different categories and languages. The IN Seller Partner Services Tech organization is responsible for building delightful seller experiences with the vision of being the technology foundation that makes Amazon the #1 choice for sellers of all types and price-sensitive customers in India and emerging markets—transforming how a billion people buy and sell, thereby transforming lives. By making its sellers successful, Amazon can attract and retain sellers on the platform, which in turn offers its customers the best selection, convenience, pricing and experience resulting in multi-billion-dollar business. This organization enables sellers of all stripes across a multitude of business lines existing or new such as Q-Commerce, Pharmacy and Out of country selling. We are looking for a motivated and innovative Applied Scientist with strong analytical skills and practical experience to join our science team. As a key member of our science team, you will provide expertise that helps accelerate the business and make it profitable. You will research, design and improve on the models that will directly impact Amazon’s Selection quality and maximize fee revenue. You will be working in a highly collaborative environment partnering with various science, product management, engineering, operations, finance, business intelligence and analytics teams. You will need to understand the business requirements and translate them into complex analytical outputs. You will design tests to explain performance of the models from impact on customer and cost perspective. You will create ML models to capture features impacting performance. You should be comfortable building prototypes, testing and improving them given the feedback from the real time data. You should be able to present your model and findings to a various range of stakeholders. Looking for candidate with expertise in the areas of machine learning, operations research, and statistics. With expertise in applying theoretical models in an applied environment relying heavily on the latest advances in machine learning, optimization, stochastic modeling, and engineering. The candidate will be expected to work on numerous aspects, such as feature engineering, modeling, probabilistic modeling, hyper-parameter tuning, scalable inference methods and latent variable models. Challenges will involve dealing with very large data sets and requirements on throughput. Key job responsibilities - Design, implement, test, deploy, and maintain innovative science solutions to accelerate our business. - Create experiments and prototype implementations of new learning algorithms and prediction techniques - Collaborate with scientists, engineers, product managers, and stakeholders to design and implement software solutions for science problems - Use best practices to ensure a high standard of quality for all of the team deliverables
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Amazon Research Awards

Collaborating with scientists around the world to fund research, share knowledge and encourage innovation.