Voiceitt extends the voice revolution to people with nonstandard speech

Alexa Fund company unlocks voice-based computing for people who have trouble using their voices.

(Editor’s note: This is the third in a series of articles Amazon Science is publishing related to the science behind products and services from companies in which Amazon has invested. In 2018, the Alexa Fund provided Voiceitt with an accelerator investment.)

Approximately 7.5 million people in the U.S. have trouble using their voices, according to the National Institute on Deafness and Other Communication Disorders. As computer technology moves from text-based to voice-based interfaces, people with nonstandard speech are in danger of being left behind.

Voiceitt, a startup in Ramat-Gan, Israel, says it is committed to ensuring that that doesn’t happen. With Voiceitt, customers train their own, personalized speech recognition models, adapted to their speech patterns, that let them communicate with voice-controlled devices or with other people.

Last week, Voiceitt announced the official public release of its app.

Voiceitt moments
Voiceitt customers react to the control over their environments offered by Voiceitt's Alexa integration.

The Alexa Fund — an Amazon venture capital investment program — was an early investor in Voiceitt, and integration with Alexa is built into the Voiceitt app.

“We do see users who get Voiceitt specifically to use Alexa,” says Roy Weiss, Voiceitt’s vice president of products. “They see direct and quite immediate results. From the first command, they unlock capabilities they couldn’t access before.”

“Now that I don’t have to call my mom and dad in, or my aid or my assistant in, and tell them ‘Hey, I need this; I need that’, I can do it independently,” says one Voiceitt user with cerebral palsy. “I use it all the time. … I use it to do everything.”

“After now being speech motor disabled for over three years, including three years of speech dysfunction and two years of no intelligible speech, Voiceitt is a key part of my getting my voice back,” writes another Voiceitt user.

The app

Sample scenario.png
An example of a Voiceitt scenario. Each scenario has a set of associated predefined phrases.
Credit: Courtesy of Voiceitt

Voiceitt’s interface is an iOS mobile app with two modes: conversation mode lets customers communicate with other people, using synthetic speech and the phone’s speaker; smart-home mode lets customers interact with Alexa.

Each mode has a set of speech categories. For conversation mode, the categories are scenarios such as transportation, shopping, and medical visits; for smart home, they’re Alexa functions such as lights, music, and TV control.

Each category includes a set of common, predefined phrases. In smart-home mode, those phrases are Alexa commands, such as “Lights on” to turn on lights. A command can be configured to trigger a particular action; for instance, “Lights on” might be configured to activate a specific light in a specific room. Customers repeat each phrase multiple times to train a personal speech recognition model.

Modeling nonstandard speech

Recognizing nonstandard speech differs from ordinary speech recognition in some fundamental ways, says Filip Jurcicek,  speech recognition team lead at Voiceitt.

When training data is sparse — as it is in Voiceitt’s case, since customers generate it on the fly — the common approach to automatic speech recognition (ASR) is a pipelined method. In that method, an acoustic model converts acoustic data into phonemes, the shortest units of speech; a “dictionary” provides candidate word-level interpretations of the phonemes; and a language model adjudicates among possible word-level interpretations, by considering the probability of each.

But with nonstandard speech, explains Matt Gibson, Voiceitt’s lead algorithm researcher, “we need to look farther than those phoneme-level features. We often see divergence from a normative pronunciation. For instance, if a word starts with a plosive like ‘b’ or ‘p’, the speaker might consistently precede it with an ‘n’ or ‘m’ sound — ‘mp’ or ‘mb’”. 

This can cause problems for conventional mappings from sounds to phonemes and phonemes to words. Consequently, Jurcicek says, “We have to look at the phrase as a whole.”

Now that I don’t have to call my mom and dad in, or my aid or my assistant in, and tell them ‘Hey, I need this; I need that’, I can do it independently.
Voiceitt customer

In recent years, most commercial ASR services have moved from the pipelined approach to end-to-end models, in which a single neural network takes an acoustic signal as input and outputs text. This approach can improve accuracy, but it requires a large body of training data.

Typically, end-to-end ASR models use recurrent neural networks, which process sequential inputs in order. An acoustic signal would be divided into a sequence of “frames”, each of which lasts just a few milliseconds, before passing to the recurrent neural net.

In order to “look at the phrase as a whole”, Jurcicek says, Voiceitt instead uses a convolutional neural network, which takes a much larger chunk of the acoustic signal as input. Originally designed to look for specific patterns of pixels wherever in an image they occur, convolutional neural networks can, similarly, look for telltale acoustic patterns wherever in a signal they occur.

“As long as customers are consistent in their pronunciation, this gives us the opportunity to exploit that consistency,” Jurcicek says. “This is where I believe Voiceitt really adds value for the user. Pronunciation doesn’t have to follow a standard dictionary.”

As customers train their custom models, Voiceitt uses their recorded speech both for training and testing. Once the output confidence of the model crosses some threshold, the phrase is “unlocked”, and the customer may begin using it to control a voice agent or communicate with others.

But the training doesn’t stop there. Every time the customer uses a phrase, it provides more training data for the model, which Voiceitt says it continuously updates to improve performance.

The road ahead

First day of Voiceitt pilot study
In July 2019, residents of the Inglis residential-care facility in Philadelphia participated in a pilot study of Voiceitt's Alexa integration. Within minutes of beginning to train their customized speech recognition models, they were able to use verbal cues to turn lights off and on, change the TV channel, and more.

At present, Voiceitt’s finite menu of actions means that it’s possible to learn and store separate models for each customer. But Voiceitt plans to scale the service up significantly, so Voiceitt researchers are investigating more efficient ways to train and store models.

“We’re looking at ways to aggregate existing models to come up with a more general background model, which would then act as a starting point from which we could adapt to new users,” Gibson says. “It may be possible to find commonalities among users and cluster them together into groups.”

In the meantime, however, Voiceitt is already making a difference in its customers’ lives. Many people with difficulty using their voices also have difficulty using their limbs and hands. For them, Voiceitt doesn’t just offer the ability to interact with voice agents; it offers the ability to exert sometimes unprecedented control over their environments. In the videos above, the reactions of customers using Voiceitt for the first time testify to how transformative that ability can be.

“It’s really inspiring to see,” Weiss  says. “We all feel very privileged to create a product that really has a part in changing users’ lives.”

Research areas

Related content

CN, 44, Shenzhen
职位:Applied scientist 应用科学家实习生 毕业时间:2026年10月 - 2027年7月之间毕业的应届毕业生 · 入职日期:2026年6月及之前 · 实习时间:保证一周实习4-5天全职实习,至少持续3个月 · 工作地点:深圳福田区 投递须知: 1 填写简历申请时,请把必填和非必填项都填写完整。提交简历之后就无法修改了哦! 2 学校的英文全称请准确填写。中英文对应表请查这里(无法浏览请登录后浏览)https://docs.qq.com/sheet/DVmdaa1BCV0RBbnlR?tab=BB08J2 关于职位 Amazon Device &Services Asia团队正在寻找一位充满好奇心、善于沟通的应用科学家实习生,成为连接前沿AI研究与现实世界认知的桥梁。这是一个独特的角色——既需要动手参与机器学习项目,又要接受将复杂AI概念转化为通俗易懂内容的创意挑战。D&S Asia是亚马逊设备与服务业务在亚洲的支柱组织,自2009年支持Kindle制造起步,现已发展为横跨软硬件、AI(Alexa)及智能家居(Ring/Blink)的综合性团队,持续驱动区域业务创新与人才发展。 你将做什么 • 解密AI: 将复杂的技术发现转化为直观的解释、博客文章、教程或互动演示,让非技术背景的业务方和更广泛的社区都能理解 • 技术叙事: 与工程团队协作,以清晰、引人入胜的方式记录AI的能力与局限性 • 知识共享: 协助开发内部工作坊或"AI入门"课程,提升跨职能团队(产品、设计、商务)的AI素养 • 保持前沿: 持续学习并整合最新突破(如大语言模型、扩散模型、智能体),为团队输出简明易懂的趋势简报 • 研究与应用: 参与端到端的应用研究项目,从文献综述到原型开发,涵盖自然语言处理、计算机视觉或多模态AI领域
US, MA, N.reading
Amazon Industrial Robotics Group is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine cutting-edge AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at an unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic dexterous manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. At Amazon Industrial Robotics Group, we leverage advanced robotics, machine learning, and artificial intelligence to solve complex operational challenges at an unprecedented scale. Our fleet of robots operates across hundreds of facilities worldwide, working in sophisticated coordination to fulfill our mission of customer excellence. We are pioneering the development of dexterous manipulation system that: - Enables unprecedented generalization across diverse tasks - Enables contact-rich manipulation in different environments - Seamlessly integrates low-level skills and high-level behaviors - Leverage mechanical intelligence, multi-modal sensor feedback and advanced control techniques. The ideal candidate will contribute to research that bridges the gap between theoretical advancement and practical implementation in robotics. You will be part of a team that's revolutionizing how robots learn, adapt, and interact with their environment. Join us in building the next generation of intelligent robotics systems that will transform the future of automation and human-robot collaboration. A day in the life - Lead design and implementation of methods for Visual SLAM, navigation and spatial reasoning - Leverage simulation and real-world data collection to create large datasets for model development - Develop a hierarchical system that combines low-level control with high-level planning - Collaborate effectively with multi-disciplinary teams to co-design hardware and algorithms for dexterous manipulation
US, WA, Bellevue
Amazon LEO is Amazon's low Earth orbit satellite network. Our mission is to deliver fast, reliable internet connectivity to customers beyond the reach of existing networks. From individual households to schools, hospitals, businesses, and government agencies, Amazon LEO will serve people and organizations operating in locations without reliable connectivity. The Amazon LEO Global Business Operations (GBO) team drives data-driven decision-making across sales, marketing, operations, product, engineering, finance, and legal functions. We build scalable business intelligence solutions and data infrastructure to solve complex, ambiguous problems with LEO-wide impact. We are looking for a talented Research Scientist to contribute to LEO's long-term vision and strategy for capacity simulations and inventory optimization. This effort will be instrumental in helping LEO execute on its business plans globally. As one of our valued team members, you will be obsessed with matching our standards for operational excellence with a relentless focus on delivering results. Key job responsibilities In this role, you will: Collaborate with product, business development, sales, marketing, operations, finance, and various technical teams (engineering, science, R&D, simulations, etc.) to support the implementation of capacity simulations and inventory optimization solutions. Develop and prototype scalable solutions to optimization problems for operating and planning satellite resources. Support technical roadmap definition efforts by building models to predict future inventory availability and key operational and financial metrics across the network. Design experiments and simulations to evaluate optimization improvements and understand how they interact with each other. Analyze large amounts of satellite and business data to identify simulation and optimization opportunities. Communicate insights and recommendations to technical and non-technical audiences to support decision-making across LEO. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.
US, WA, Seattle
Amazon Prime is looking for an ambitious Economist Intern to help create econometric insights for world-wide Prime. Prime is Amazon's premiere membership program, with over 200M members world-wide. This role is at the center of many major company decisions that impact Amazon's customers. These decisions span a variety of industries, each reflecting the diversity of Prime benefits. These range from fast-free e-commerce shipping, digital content (e.g., exclusive streaming video, music, gaming, photos), reading, healthcare, and grocery offerings. Prime Science creates insights that power these decisions. As an economist intern in this role, you will create statistical tools that embed causal interpretations. You will utilize massive data, state-of-the-art scientific computing, econometrics (causal, counterfactual/structural, experimentation), and machine-learning, to do so. Some of the science you create will be publishable in internal or external scientific journals and conferences. You will work closely with a team of economists, applied scientists, data professionals (business analysts, business intelligence engineers), product managers, and software/data engineers. You will create insights from descriptive statistics, as well as from novel statistical and econometric models. You will create internal-to-Amazon-facing automated scientific data products to power company decisions. You will write strategic documents explaining how senior company leaders should utilize these insights to create sustainable value for customers. These leaders will often include the senior-most leaders at Amazon. The team is unique in its exposure to company-wide strategies as well as senior leadership. It operates at the research frontier of utilizing data, econometrics, artificial intelligence, and machine-learning to form business strategies. A successful candidate will have demonstrated a capacity for building, estimating, and defending statistical models (e.g., causal, counterfactual, machine-learning) using software such as R, Python, or STATA. They will have a willingness to learn and apply a broad set of statistical and computational techniques to supplement deep training in one area of econometrics. For example, many applications on the team motivate the use of structural econometrics and machine-learning. They rely on building scalable production software, which involves a broad set of world-class software-building skills often learned on-the-job. As a consequence, already-obtained knowledge of SQL, machine learning, and large-scale scientific computing using distributed computing infrastructures such as Spark-Scala or PySpark would be a plus. Additionally, this candidate will show a track-record of delivering projects well and on-time, preferably in collaboration with other team members (e.g. co-authors). Candidates must have very strong writing and emotional intelligence skills (for collaborative teamwork, often with colleagues in different functional roles), a growth mindset, and a capacity for dealing with a high-level of ambiguity. Endowed with these traits and on-the-job-growth, the role will provide the opportunity to have a large strategic, world-wide impact on the customer experiences of Prime members.
US, WA, Bellevue
The Mission Build AI safety systems that protect millions of Alexa customers every day. As conversational AI evolves, you'll solve challenging problems in Responsible AI by ensuring LLMs provide safe, trustworthy responses, building AI systems that understand nuanced human values across cultures, and maintaining customer trust at scale. What You'll Build You'll pioneer breakthrough solutions in Responsible AI at Amazon's scale. Imagine training models that set new safety standards, designing automated testing systems that hunt for vulnerabilities before they surface, and certifying the systems that power millions of daily conversations. You'll create intelligent evaluation systems that judge responses with human-level insight, build models that truly understand what makes interactions safe and delightful, and craft feedback mechanisms that help Alexa+ grasp the nuances of complex customer conversations. Here's where it gets even more exciting: you'll build AI agents that act as your team's safety net—automatically detecting and fixing production issues in real-time, often before anyone notices there was a problem. Your innovations won't just improve Alexa+; they'll fundamentally shape how it learns, evolves, and earns customer trust. As Alexa+ continues to delight customers, your work ensures it becomes more trustworthy, safer, and deeply aligned with customer needs and expectations. Your work directly protects customer trust at Amazon's scale. Every innovation you create—from novel safety mechanisms to sophisticated evaluation techniques—shapes how millions of people interact with AI confidently. You're not just building products; you're defining industry standards for responsible AI. This is frontier research with immediate real-world impact. You'll tackle problems that require innovative solutions: training models that remain truthful and grounded across diverse contexts, building reward models that capture the nuanced spectrum of human values across cultures and languages, and creating automated systems that continuously discover and address potential issues before customers encounter them. You'll collaborate with world-class scientists, product managers, and engineers to transform state-of-the-art ideas into production systems serving millions. What We're Looking For * Deep expertise in state-of-the-art NLP and Large Language Models * Track record of building scalable ML systems * Passion for impactful research—where frontier science meets real-world responsibility at scale * Excitement about solving problems that will shape the future of AI Ready to work on AI safety challenges that define the industry? Join us. Key job responsibilities This is where you'll make your mark. You'll architect breakthrough Responsible AI solutions that become industry benchmarks, pioneering algorithms that eliminate false information, designing frameworks that hunt down vulnerabilities before bad actors find them, and developing models that understand human values across every culture we serve. Working with world-class engineers and scientists, you'll push the boundaries of model training—transforming bold research into production systems that protect millions of customers daily while withstanding attacks and delivering exceptional experiences. But here's what makes this role truly special: you'll shape the future. You'll lead certification processes, advance optimization techniques, build evaluation systems that reason like humans, and mentor the next generation of AI safety experts. Every innovation you drive will set new standards for trustworthy AI at the world's largest scale. A day in the life As a Responsible AI Scientist, you're at the frontier of AI safety—experimenting with breakthrough techniques that push the boundaries of what's possible. You partner with engineering to transform research into production-ready solutions, tackling complex optimization challenges. You brainstorm with Product teams, translating ambitious visions into concrete objectives that drive real impact. Your expertise shapes critical deployment decisions as you review impactful work and guide go/no-go calls. You mentor the next generation of AI safety leaders, watching ideas spark and capabilities grow. This is where science meets impact—building AI that's not just intelligent, but trustworthy and aligned with human values. About the team Our team pioneers Responsible AI for conversational assistants. We ensure Alexa delivers safe, trustworthy experiences across all devices, modalities, and languages worldwide. We work on frontier AI safety challenges—and we're looking for scientists who want to help shape the future of trustworthy AI.
US, WA, Bellevue
The Mission Build AI safety systems that protect millions of Alexa customers every day. As conversational AI evolves, you'll solve challenging problems in Responsible AI by ensuring LLMs provide safe, trustworthy responses, building AI systems that understand nuanced human values across cultures, and maintaining customer trust at scale. What You'll Build You'll pioneer breakthrough solutions in Responsible AI at Amazon's scale. Imagine training models that set new safety standards, designing automated testing systems that hunt for vulnerabilities before they surface, and certifying the systems that power millions of daily conversations. You'll create intelligent evaluation systems that judge responses with human-level insight, build models that truly understand what makes interactions safe and delightful, and craft feedback mechanisms that help Alexa+ grasp the nuances of complex customer conversations. Here's where it gets even more exciting: you'll build AI agents that act as your team's safety net—automatically detecting and fixing production issues in real-time, often before anyone notices there was a problem. Your innovations won't just improve Alexa+; they'll fundamentally shape how it learns, evolves, and earns customer trust. As Alexa+ continues to delight customers, your work ensures it becomes more trustworthy, safer, and deeply aligned with customer needs and expectations. Your work directly protects customer trust at Amazon's scale. Every innovation you create—from novel safety mechanisms to sophisticated evaluation techniques—shapes how millions of people interact with AI confidently. You're not just building products; you're defining industry standards for responsible AI. This is frontier research with immediate real-world impact. You'll tackle problems that require innovative solutions: training models that remain truthful and grounded across diverse contexts, building reward models that capture the nuanced spectrum of human values across cultures and languages, and creating automated systems that continuously discover and address potential issues before customers encounter them. You'll collaborate with world-class scientists, product managers, and engineers to transform state-of-the-art ideas into production systems serving millions. What We're Looking For * Deep expertise in state-of-the-art NLP and Large Language Models * Track record of building scalable ML systems * Passion for impactful research—where frontier science meets real-world responsibility at scale * Excitement about solving problems that will shape the future of AI Ready to work on AI safety challenges that define the industry? Join us. Key job responsibilities This is where you'll make your mark. You'll architect breakthrough Responsible AI solutions that become industry benchmarks, pioneering algorithms that eliminate false information, designing frameworks that hunt down vulnerabilities before bad actors find them, and developing models that understand human values across every culture we serve. Working with world-class engineers and scientists, you'll push the boundaries of model training—transforming bold research into production systems that protect millions of customers daily while withstanding attacks and delivering exceptional experiences. But here's what makes this role truly special: you'll shape the future. You'll lead certification processes, advance optimization techniques, build evaluation systems that reason like humans, and mentor the next generation of AI safety experts. Every innovation you drive will set new standards for trustworthy AI at the world's largest scale. A day in the life As a Responsible AI Scientist, you're at the frontier of AI safety—experimenting with breakthrough techniques that push the boundaries of what's possible. You partner with engineering to transform research into production-ready solutions, tackling complex optimization challenges. You brainstorm with Product teams, translating ambitious visions into concrete objectives that drive real impact. Your expertise shapes critical deployment decisions as you review impactful work and guide go/no-go calls. You mentor the next generation of AI safety leaders, watching ideas spark and capabilities grow. This is where science meets impact—building AI that's not just intelligent, but trustworthy and aligned with human values. About the team Our team pioneers Responsible AI for conversational assistants. We ensure Alexa delivers safe, trustworthy experiences across all devices, modalities, and languages worldwide. We work on frontier AI safety challenges—and we're looking for scientists who want to help shape the future of trustworthy AI.
GB, London
We are looking for an Economist to work on exciting and challenging business problems related to Amazon Retail’s worldwide product assortment. You will build innovative solutions based on econometrics, machine learning, and experimentation. You will be part of a interdisciplinary team of economists, product managers, engineers, and scientists, and your work will influence finance and business decisions affecting Amazon’s vast product assortment globally. If you have an entrepreneurial spirit, you know how to deliver results fast, and you have a deeply quantitative, highly innovative approach to solving problems, and long for the opportunity to build pioneering solutions to challenging problems, we want to talk to you. Key job responsibilities * Work on a challenging problem that has the potential to significantly impact Amazon’s business position * Develop econometric models and experiments to measure the customer and financial impact of Amazon’s product assortment * Collaborate with other scientists at Amazon to deliver measurable progress and change * Influence business leaders based on empirical findings
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the limits. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. As an Applied Scientist on our team, you will focus on building state-of-the-art ML models for biology. Our team rewards curiosity while maintaining a laser-focus in bringing products to market. Competitive candidates are responsive, flexible, and able to succeed within an open, collaborative, entrepreneurial, startup-like environment. At the forefront of both academic and applied research in this product area, you have the opportunity to work together with a diverse and talented team of scientists, engineers, and product managers and collaborate with other teams. Key job responsibilities - Build, adapt and evaluate ML models for life sciences applications - Collaborate with a cross-functional team of ML scientists, biologists, software engineers and product managers
US, WA, Seattle
Amazon Prime is looking for an ambitious Economist Intern to help create econometric insights for world-wide Prime. Prime is Amazon's premiere membership program, with over 200M members world-wide. This role is at the center of many major company decisions that impact Amazon's customers. These decisions span a variety of industries, each reflecting the diversity of Prime benefits. These range from fast-free e-commerce shipping, digital content (e.g., exclusive streaming video, music, gaming, photos), reading, healthcare, and grocery offerings. Prime Science creates insights that power these decisions. As an economist intern in this role, you will create statistical tools that embed causal interpretations. You will utilize massive data, state-of-the-art scientific computing, econometrics (causal, counterfactual/structural, experimentation), and machine-learning, to do so. Some of the science you create will be publishable in internal or external scientific journals and conferences. You will work closely with a team of economists, applied scientists, data professionals (business analysts, business intelligence engineers), product managers, and software/data engineers. You will create insights from descriptive statistics, as well as from novel statistical and econometric models. You will create internal-to-Amazon-facing automated scientific data products to power company decisions. You will write strategic documents explaining how senior company leaders should utilize these insights to create sustainable value for customers. These leaders will often include the senior-most leaders at Amazon. The team is unique in its exposure to company-wide strategies as well as senior leadership. It operates at the research frontier of utilizing data, econometrics, artificial intelligence, and machine-learning to form business strategies. A successful candidate will have demonstrated a capacity for building, estimating, and defending statistical models (e.g., causal, counterfactual, machine-learning) using software such as R, Python, or STATA. They will have a willingness to learn and apply a broad set of statistical and computational techniques to supplement deep training in one area of econometrics. For example, many applications on the team motivate the use of structural econometrics and machine-learning. They rely on building scalable production software, which involves a broad set of world-class software-building skills often learned on-the-job. As a consequence, already-obtained knowledge of SQL, machine learning, and large-scale scientific computing using distributed computing infrastructures such as Spark-Scala or PySpark would be a plus. Additionally, this candidate will show a track-record of delivering projects well and on-time, preferably in collaboration with other team members (e.g. co-authors). Candidates must have very strong writing and emotional intelligence skills (for collaborative teamwork, often with colleagues in different functional roles), a growth mindset, and a capacity for dealing with a high-level of ambiguity. Endowed with these traits and on-the-job-growth, the role will provide the opportunity to have a large strategic, world-wide impact on the customer experiences of Prime members.
US, WA, Seattle
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through state-of-the-art generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond! Key job responsibilities This role will redesign how ads create personalized, relevant shopping experiences with customer value at the forefront. Key responsibilities include: - Design and develop solutions using GenAI, deep learning, multi-objective optimization and/or reinforcement learning to transform ad retrieval, auctions, whole-page relevance, and shopping experiences. - Partner with scientists, engineers, and product managers to build scalable, production-ready science solutions. - Apply industry advances in GenAI, Large Language Models (LLMs), and related fields to create innovative prototypes and concepts. - Improve the team's scientific and technical capabilities by implementing algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor junior scientists and engineers to build a high-performing, collaborative team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value.