Halo App Body Feature.png
With Amazon Halo's Body feature, individuals can measure their own body fat percentage and track it through a personalized 3D model. To achieve this, Amazon scientists used computer vision, artificial intelligence, and creative problem-solving.

The science behind the Halo Body feature

Scientists discuss the challenges in developing a system that can accurately estimate body fat percentage and create personalized 3D avatars of users from smartphone photos.

With Amazon Halo, a health and wellness membership, individuals can measure their own body fat percentage (BFP) and track it through a personalized 3D model. This level of scanning is usually only possible with expensive and sophisticated machines, but Halo’s Body feature makes it available to anyone with a smartphone via the Halo app. To achieve this, Amazon scientists used ideas from computer vision, computer graphics, artificial intelligence, and creative problem-solving.

The science and engineering team had to deal with two challenges when developing the Body feature: first, estimate BFP from smartphone photos without any other direct measurements; second, create a personalized 3D model of the user’s body.

Solutions to both problems involved a combination of deep neural networks, which are capable of learning tasks by identifying patterns in large amounts of data, and classical algorithms in computer vision and computer graphics.

Estimating body fat percentage from images

Estimating body fat percentage is a complex process. At-home smart scales do not directly measure body fat, but analyze electrical resistance in the body and use equations to convert that to BFP. Based on how hydrated you are throughout the day, this electrical resistance can fluctuate wildly, leading to high errors in BFP.

Amazon Halo adds Movement Health feature
Movement Health is based on functional fitness, which is your body’s readiness to execute everyday movements like bending, reaching, lifting, twisting, pulling, pushing, and walking. Learn more about how Movement Health works.

Commercial-grade measurement tools, such as hydrostatic dunk tanks and air displacement plethysmography, measure body volume that is subsequently converted to BFP and are more accurate than at-home smart scales, but require access to a trainer or special facility, and each scan costs money. Dual-energy X-ray absorptiometry (DXA) is considered the clinical gold standard for body composition and widely used, but these machines require a prescription and can cost as much as $80 per scan.

“All these different methods try to estimate BFP through indirect measures,” said Amit Agrawal, an Amazon principal scientist who has worked on Amazon Halo. “Borrowing the idea of indirect measurement, we challenged ourselves to build a computer vision system that can accurately predict BFP via visual features measured from images such as overall body shape and details of the body such as muscle definition and fat folds.”

We challenged ourselves to build a computer vision system that can accurately predict BFP via visual features measured from images such as overall body shape and details of the body such as muscle definition and fat folds.
Amit Agrawal

The solution: develop a technology utilizing convolutional neural networks (CNN), a class of deep neural networks commonly applied to analyzing images, and semi-supervised learning, which is a machine learning approach to train models with limited ground truth.

The input for the machine learning model is the photos captured from the smartphone, and the output is a number that tells you the body fat percentage. To train the model, it would typically be necessary to collect photos from many users in different scanning conditions and their actual BFP. The problem: it would be too expensive to use the DXA method.

Instead, the team pre-trained a CNN to learn a representation of the human body, which can extract discriminative features from images. The network analyzes the overall shape and details of the body from the images to extract visual features that are relevant to body composition. Then, data from actual DXA scans is used to fine-tune this network via semi-supervised learning.

A recent clinical study, whose results haven’t been published yet, determined that Body is nearly twice as accurate as smart scales in measuring BFP when using DXA as the ground truth.

Building personalized 3D avatars from images

Until recently, if you wanted to have a virtual model of your own body, you would have to stand in a room-sized 3D scanner with multiple synchronized high-end cameras around you. These expensive systems are used for applications in animation and gaming, but aren’t generally available to consumers.

Scientists on the Halo team undertook the ambitious goal of developing a tool capable of producing a 3D virtual representation of a customer’s body from a simple set of smartphone photos.

To do that, they trained a deep neural network which estimates the shape and pose parameters of the underlying statistical model from the captured photos. Again, the key challenge was acquiring the data necessary to train the model.

Learn more about how Amazon Halo can help you achieve a healthier lifestyle.

“You would need the image of a person, as well as the 3D model of the same person captured at the same time, to train this model. That would be very expensive, because you’d have to capture data on a lot of different people with different ethnicity, age, gender, and all those variations,” Agrawal said.

To solve that problem, they decided that instead of building an end-to-end system (from the photo directly to the 3D avatar) they would build a system with two modules. The first starts from the original photo to obtain a silhouette of the user by segmenting the person from the background, producing a black and white two-dimensional image of the body shape.

The second module transforms the silhouette image into the 3D avatar. At this stage, the team decided to use synthetic data instead of the expensive 3D scans. The synthetic images were generated using graphics-rendering software that utilizes 3D models to generate their corresponding 2D silhouettes. Then they used these synthetic examples to train the system to predict 3D models from the silhouettes.

With this process, the Body feature can create personalized 3D body models of customers, so they can keep track of body changes in their health journey. They can also simulate how their bodies will change at different levels of body fat.

We're making 3D scanning accessible, particularly in the context of human body composition and how it relates to long-term health.
Prakash Ramu

“We're making 3D scanning accessible, particularly in the context of human body composition and how it relates to long-term health,” said Prakash Ramu, an Amazon senior manager of applied science.  

Ramu, who has 13 years of experience in computer vision and image processing, noted that while Body doesn’t have the same level of fidelity as traditional 3D scanners for things such as muscle definition, it has high accuracy for overall shape and body proportions that are relevant for long-term health, providing an accessible and accurate in-home tool for people interested in measuring and tracking their body shape.

Ramu also noted that privacy is foundational to the design of the Halo. The body scan images used to build the 3D avatar and to measure BFP are automatically deleted from the cloud after processing and, after that, they only live on the customer’s phone unless they have explicitly opted in to cloud backup.

Halo Body’s potential to impact people’s health

One of the most important breakthroughs of the Body feature is that it grants easy access to a health indicator that is much more useful than body mass index (BMI), notes Antonio Criminisi, senior manager of applied science on the Halo team.

Doctors have known for many years that body fat percentage is a better indicator than BMI.
Antonio Criminisi

“Doctors have known for many years that body fat percentage is a better indicator than BMI, because it better predicts medical risks of cardiovascular disease, or even certain types of cancer,” he said. “This issue is particularly important when you become older. At that stage, weight loss tends to be associated with losing muscle mass, and that’s often not good news.”

Criminisi, who has been working for several years in computer vision and machine learning applied to the analysis of medical images, says most often lack of access is what prevents people from using BFP as a health indicator.

“What we’ve done is bridge that gap and make this technology a lot cheaper and easy to use,” he said.

The team knows it still has challenges ahead, but say they’re constantly looking to improve Halo.

“Building a customer-facing product for health applications is inherently challenging due to lack of data and a high bar on clinical accuracy and privacy,” Ramu said. “By building upon ideas in deep learning, classical computer vision and computer graphics, we have tackled the hard challenges in delivering a new product that reaches higher accuracy than alternatives such as bio-impedance scales. We are incredibly excited to share this technology with our customers and will continue to improve it over time to keep delighting our customers with exciting and useful new features.”

Related content

IN, HR, Gurugram
Building large-scale forecasting and optimization systems that power Amazon’s global transportation network and directly impact customer experience and cost. Key job responsibilities 1. Guide model and system design across a range of techniques, including tree-based models, deep learning (LSTMs, transformers), LLMs, and reinforcement learning. 2. Ensure models are production-ready, scalable, and robust through close partnership with stakeholders. 3. Partner with Product, Operations, and Engineering leaders to enable proactive decision-making and corrective actions. 4 Own end-to-end business metrics, directly influencing customer experience, cost optimization, and network reliability. 5. Help contribute to the broader ML community through publications, conference submissions, and internal knowledge sharing.
US, WA, Seattle
Estimating the demand response of a pricing decision is genuinely hard. The causal effects are delayed, noisy, and confounded by factors that standard experiment analysis wasn't designed to handle. Most pricing teams default to heuristics not because they don't care about customer responses, but because measuring them rigorously is an unsolved problem. P2OS is building the science to solve it. We're hiring an Economist to own that work — defining how we estimate digital demand response in a pricing context, building the identification strategies that make those estimates credible, and translating outputs into something pricing teams can use to make better decisions. The role sits at the intersection of econometric methodology and production-quality analysis, and requires someone who can operate independently in both. As science lead, you'll own the digital pricing methodology domain, and be the internal authority on causal inference for pricing across P2OS and partner teams. Key job responsibilities * Own the end-to-end digital pricing methodology for pricing — identification strategy, modeling choices, validation approach, and business use cases — and drive adoption across pricing contexts * Deliver high-stakes analyses connecting digital pricing estimates to a concrete pricing decision and strategy change at VP+ level * Apply advanced causal methods to live pricing problems; document approaches so the team can build on and extend them. * Provide causal inference guidance on pricing experiment questions as they arise — being the methodology resource when experiments generate relevant questions * Serve as cross-team economic advisor to Digital Finance, Customer Behavior, and Demand Science on assumptions and causal identification * Actively mentor junior scientists, earn trust of cross-functional tech and product partners. A day in the life In a typical day, you'll move between methodology work and stakeholder-facing analysis. - On the science side, that means reviewing identification assumptions with the Causal AS, validating estimation choices for the LTV framework, and documenting methodology decisions in ways that non-economists can act on. - On the applied side, you'll be in rooms with Finance, Pricing PMs, and other science teams: aligning on LTV definitions, resolving disagreements between competing metrics, and translating causal findings into recommendations that land in strategy reviews. - As tech lead, you need to work to develop the economists and scientists on your scrum: structured reviews, identification strategy feedback, and raising the quality of analyses before they reach stakeholders. The mix shifts, but the through-line is to progress the LTV methodology from open questions to shipped frameworks, and making sure the team's causal work is rigorous enough to hold up when it counts. About the team P2Optimization Science (P2OS) is responsible for the ML models and analytical frameworks that drive pricing decisions at scale. The team spans demand lift modeling, pricing error detection, customer lifetime value, and experimentation. Our small team of specialized applied scientists and economists works closely alongside engineers, and pricing product managers.
US, WA, Seattle
We’re working to improve shopping on Amazon using the conversational capabilities of large language models, and are searching for pioneers who are passionate about technology, innovation, and customer experience, and are ready to make a lasting impact on the industry. You'll be working with talented scientists, engineers, and technical program managers (TPM) to innovate on behalf of our customers. If you're fired up about being part of a dynamic, driven team, then this is your moment to join us on this exciting journey!
US, MA, Boston
Are you interested in how to build AI reasoning systems that give provably correct answers? Are you excited by science at the interface of classical AI reasoning and Large Language Models (LLMs)? Would you like to apply your technology to serve operations customers better? Amazon Robotics is looking for a talented Applied Scientist in Neurosymbolic AI. You will innovate on combining language models (LMs) with classical AI reasoning. You will work with a team of scientists and engineers to achieve this. You will publish your results in papers at leading venues in AI. You will be part of a larger team and have the opportunity to work on problems such as: using LMs to generate plans, using AI reasoning to verify plan correctness, learning efficient reasoning strategies, self-improving models. You will work on basic science and on business problems in robotics, automation and fulfillment across our operations. Key job responsibilities In this role you will: • Work closely with other scientists and engineers, and be part of Amazon’s diverse global science community. • Publish your research in top-tier academic venues and hone your presentation skills. • Be inspired by challenges and opportunities to invent new techniques in your area(s) of expertise. A day in the life You'll meet regularly with your technical lead and your team on your ideas, get guidance and feedback, work together on architectures and algorithms, author papers, build AI systems, all with the aim of delivering results for your operations customers. You'll work closely with other scientists to review your plans and results. You'll meet with engineers to implement your ideas at scale. About the team The Veritas team is a science team working at the boundary between language models and classical AI reasoning. We work across on customer problems in fulfillment, automation and robotics. We focus on high quality research science informed by practical problems.
US, WA, Seattle
Economists in this role partner with business stakeholders to distill complex problems into testable economic questions and generate actionable insights. They collaborate with engineers and scientists to estimate models on large-scale data, design pilots, measure impact, and scale successful prototypes into improved policies and programs. They leverage AI tools to scale economic study for broader business impact. They communicate findings to business leaders, incorporate feedback, and deliver customer-centric solutions at scale.
CA, BC, Vancouver
The Alexa Daily Essentials team delivers experiences critical to how customers interact with Alexa as part of daily life. Alexa users engage with our products across experiences connected to Timers, Alarms, Calendars, Food, and News. Our experiences include critical time saving techniques, ad-supported news audio and video, and in-depth kitchen guidance aimed at serving the needs of the family from sunset to sundown. As a Data Scientist on our team, you'll work with complex data, develop statistical methodologies, and provide critical product insights that shape how we build and optimize our solutions. You will work closely with your Analytics and Applied Science teammates. You will build frameworks and mechanisms to scale data solutions across our organization. If you are passionate about redefining how AI can improves everyone's daily life, we’d love to hear from you. Key job responsibilities Problem-Solving - Analyze complex data to identify patterns, inform product decisions, and understand root causes of anomalies. - Develop analysis and modeling approaches to drive product and engineering actions to identify patterns, insights, and understand root causes of anomalies. Your solutions directly improve the customer experience. - Independently work with product partners to identify problems and opportunities. Apply a range of data science techniques and tools to solve these problems. Use data driven insights to inform product development. Work with cross-disciplinary teams to mechanize your solution into scalable and automated frameworks. Data Infrastructure - Build data pipelines, and identify novel data sources to leverage in analytical work - both from within Alexa and from cross Amazon - Acquire data by building the necessary SQL / ETL queries Communication - Excel at communicating complex ideas to technical and non-technical audiences. - Build relationships with stakeholders and counterparts. Work with stakeholders to translate causal insights into actionable recommendations - Force multiply the work of the team with data visualizations, presentations, and/or dashboards to drive awareness and adoption of data assets and product insights - Collaborate with cross-functional teams. Mentor teammates to foster a culture of continuous learning and development
US, NY, New York
The Ads Measurement Science team in the Measurement, Ad Tech, and Data Science (MADS) team of Amazon Ads serves a centralized role developing solutions for a multitude of performance measurement products. We create solutions which measure the comprehensive impact of advertiser's ad spend, including sales impacts both online and offline and across timescales, and provide actionable insights that enable our advertisers to optimize their media portfolios. We also own the science solutions for AI tools that unlock new insights and automate high-effort customer workflows, such as custom query and report generation based on natural language user requests. We leverage a host of scientific technologies to accomplish this mission, including Generative AI, classical ML, Causal Inference, Natural Language Processing, and Computer Vision. As a Senior Applied Scientist on the team, you will be at the forefront of innovation, developing measurement solutions end-to-end from inception to production. You will set the technical vision and innovate on behalf of our customers. You will propose, design, analyze, and productionize models to provide novel measurement insights to our customers. You will partner with engineering to deploy these solutions into production. You will work with key stakeholders from various business teams to enable advertisers to act upon those metrics. Key job responsibilities * Lead the development of ad measurement models and solutions that address the full spectrum of an advertiser's investment, focusing on scalable and efficient methodologies. * Collaborate closely with cross-functional teams including engineering, product management, and business teams to define and implement measurement solutions. * Use state-of-the-art scientific technologies including Generative AI, Classical Machine Learning, Causal Inference, Natural Language Processing, and Computer Vision to develop state of the art models that measure the impact of ad spend across multiple platforms and timescales. * Drive experimentation and the continuous improvement of ML models through iterative development, testing, and optimization. * Translate complex scientific challenges into clear and impactful solutions for business stakeholders. * Mentor and guide junior scientists, fostering a collaborative and high-performing team culture. * Foster collaborations between scientists to move faster, with broader impact. * Regularly engage with the broader scientific community with presentations, publications, and patents. A day in the life You will solve real-world problems by getting and analyzing large amounts of data, generate business insights and opportunities, design simulations and experiments, and develop statistical and ML models. The team is driven by business needs, which requires collaboration with other Scientists, Engineers, and Product Managers across the advertising organization. You will prepare written and verbal presentations to share insights to audiences of varying levels of technical sophistication. Team video https://advertising.amazon.com/help/G4LNN5YWHP6SM9TJ About the team We are a team of scientists across Applied, Research, Data Science and Economist disciplines. You will work with colleagues with deep expertise in ML, NLP, CV, Gen AI, and Causal Inference with a diverse range of backgrounds. We partner closely with top-notch engineers, product managers, sales leaders, and other scientists with expertise in the ads industry and on building scalable modeling and software solutions.
US, NY, New York
The Ads Measurement Science team in the Measurement, Ad Tech, and Data Science (MADS) team of Amazon Ads serves a centralized role developing solutions for a multitude of performance measurement products. We create solutions which measure the comprehensive impact of advertiser's ad spend, including sales impacts both online and offline and across timescales, and provide actionable insights that enable our advertisers to optimize their media portfolios. We also own the science solutions for AI tools that unlock new insights and automate high-effort customer workflows, such as custom query and report generation based on natural language user requests. We leverage a host of scientific technologies to accomplish this mission, including Generative AI, classical ML, Causal Inference, Natural Language Processing, and Computer Vision. As an Applied Scientist on the team, you will lead measurement solutions end-to-end from inception to production. You will propose, design, analyze, and productionize models to provide novel measurement insights to our customers. Key job responsibilities Leverage deep expertise in one or more scientific disciplines to invent solutions to ambiguous ads measurement problems Disambiguate problems to propose clear evaluation frameworks and success criteria Work autonomously and write high quality technical documents Implement a significant portion of critical-path code, and partner with engineers to directly carry solutions into production Partner closely with other scientists to deliver large, multi-faceted technical projects Share and publish works with the broader scientific community through meetings and conferences Communicate clearly to both technical and non-technical audiences Contribute new ideas that shape the direction of the team's work Mentor more junior scientists and participate in the hiring process About the team We are a team of scientists across Applied, Research, Data Science and Economist disciplines. You will work with colleagues with deep expertise in ML, NLP, CV, Gen AI, and Causal Inference with a diverse range of backgrounds. We partner closely with top-notch engineers, product managers, sales leaders, and other scientists with expertise in the ads industry and on building scalable modeling and software solutions.
US, WA, Seattle
Are you interested in shaping the future of Advertising and B2B Sales? We are a growing team with an exciting AI-first charter and need your passion, innovative thinking, and creativity to help take our products to new heights. Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products are strategically important to our businesses driving long term growth. We break fresh ground in product and technical innovations every day! Within the Advertising Sales organization, we are building a central AI/ML team and are seeking top Applied Science talent to help us build new, science-backed services that drive success for our customers. Our goal is to transform the way account teams operate by creating actionable insights and recommendations they can share with their advertising accounts, and ingesting Generative AI throughout their end-to-end workflows to improve their work efficiency. As an Applied Scientist on the team, you will bring deep expertise in modeling dynamic systems using statistical methods and deep learning, and in optimizing those systems using reinforcement learning and operations research. You have the scientific and technical skills to build and refine models that can be implemented in production, and you leverage natural language processing and generative AI to enhance their explainability. You will chart new courses with our ad sales support technologies, and you have the communication skills necessary to explain complex technical approaches to a variety of stakeholders and customers. You will be part of a team of fellow scientists and engineers taking iterative approaches to tackle big, long-term problems. You are fluently able to leverage the latest generative AI systems and services to accelerate and improve your work while maintaining high quality in your outputs. Key job responsibilities Scientific Modeling - Conceptualize and lead state-of-the-art research on new Machine Learning and Generative Artificial Intelligence solutions to optimize all aspects of the Ad Sales business - Lead the technical approach for the design and implementation of successful models and algorithms in support of expert cross-functional teams delivering on demanding projects - Run regular A/B experiments, gather data, and perform statistical analysis - Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving - Publish scientific findings in reports and papers that can be shared internally and externally Product Development Support - Partner with software engineering and product management teams to support product and service development, define success metrics and measurement approaches, and help drive adoption of innovative new features for our services. - Lead requirements gathering sessions with product teams and business stakeholders - Maintain scientific documentation and knowledge for product initiatives Collaboration & Communication - Work closely with software engineers to deliver end-to-end solutions into production - Translate complex scientific findings into actionable business recommendations for stakeholders and senior management - Provide clear, compelling reports and presentations on a regular basis with respect to your models and services - Communicate with internal teams to showcase results and identify best practices. About the team Sales AI is a central science and engineering organization within Amazon Advertising Sales that powers selling motions and account team workflows via state-of-the-art of AI/ML services. Sales AI is investing in a range of sales intelligence models, including the development of advertiser insights, recommendations and Generative AI-powered applications throughout account team workflows.
US, NY, New York
About Sponsored Products and Brands The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities As a Machine Learning Applied Scientist, you will: * Conduct deep data analysis to derive insights to the business, and identify gaps and new opportunities * Develop scalable and effective machine-learning models and optimization strategies to solve business problems * Run regular A/B experiments, gather data, and perform statistical analysis * Work closely with software engineers to deliver end-to-end solutions into production * Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving * Conduct research on new machine-learning modeling and Generative AI solutions to optimize all aspects of Sponsored Products and Brands business About the team The Ad Response Prediction team within Sponsored Products and Brands (SPB) drives personalized shopping experiences for SPB Ads across placements, pages, and devices worldwide. We achieve this through ML and GenAI solutions that include customized shopper response prediction and session-level understanding to optimize every stage of the ad-serving process, from sourcing and bidding to widget discovery and auctions. Our responsibilities include advancing response prediction through model and feature innovations and extending prediction beyond the auction stage to areas such as targeting, sourcing, and bidding.