Converting text to images for product discovery

New AI model enables iterative refinement of results and better color matching.

Generative adversarial networks (GANs), which were first introduced in 2014, have proven remarkably successful at generating synthetic images. A GAN consists of two networks, one that tries to produce convincing fakes, and one that tries to distinguish fakes from real examples. The two networks are trained together, and the competition between them can converge quickly on a useful generative model.

In a paper that was accepted to IEEE’s Winter Conference on Applications of Computer Vision, we describe a new use of GANs to generate examples of clothing that match textual product descriptions. The idea is that a shopper could use a visual guide to refine a text query until it reliably retrieved the product for which she or he was looking.

So, for instance, a shopper could search on “women’s black pants”, then add the word “petite”, then the word “capri”, and with each new word, the images on-screen would adjust accordingly. The ability to retain old visual features while adding new ones is one of the novelties of our system. The other is a color model that yields images whose colors better match the textual inputs.

ReStGAN.gif
The output of our image generator (bottom) and that of the traditional StackGAN model. Ours better preserves existing visual features when new ones are added and renders color more accurately.
Stacy Reilly

We tested our model’s performance against those of four different baseline systems that use a popular text-to-image GAN called StackGAN. We used two metrics that are common in studies of image-generating GANs, inception score and Fréchet inception distance. On different image attributes, our model’s inception scores were between 22% and 100% higher than those of the best-performing baselines, while its Fréchet inception distance was 81% lower. (Lower is better.)

Our model is in fact a modification of StackGAN. StackGAN simplifies the problem of synthesizing an image by splitting it into two parts: first, it generates a low-res image directly from text; second, it upsamples that image to produce a higher-res version, with added texture and more-natural coloration. Each of these procedures has its own GAN, and stacking the two GANs gives the model its name.

We add another component to this model: a long short-term memory, or LSTM. LSTMs are neural networks that process sequential inputs in order. The output corresponding to a given input factors in both the inputs and the outputs that preceded it. Training an LSTM together with a GAN in an adversarial setting enables our network to refine images as successive words are added to the text inputs. Because an LSTM is an example of a recurrent neural network, we call our system ReStGAN, for recurrent StackGAN.

Synthesizing an image from a text description is a difficult challenge, and to make it more manageable, we restricted ourselves to three similar product classes: pants, jeans, and shorts. We also standardized the images used to train our model, removing backgrounds and cropping and re-sizing images so that they were alike in shape and scale.

Auxiliaries

The training of our model was largely unsupervised, meaning that the training data consisted mainly of product titles and standardized images, which didn’t require any additional human annotation. But to increase the stability of the system, we use an auxiliary classifier to classify images generated by our model according to three properties: apparel type (pants, jeans, or shorts), color, and whether they depict men’s, women’s, or unisex clothing. The auxiliary classifier provides additional feedback during training and helps the model handle the complexity introduced by sequential inputs.

In most AI systems that process text — including ours — textual inputs are embedded, or mapped to points in a representational space such that words with similar meanings tend to cluster together. Traditional word embeddings group color terms together, but not in a way that matches human perceptual experience. The way we encode color is another innovation of our work.

Color accuracy.png
Six different images, all generated from the text string “women’s black pants”. The three on the left were produced by our model, the three on the right by a standard StackGAN model.
Shiv Surya

We cluster or group colors in a representational space called LAB, which was explicitly designed so that the distance between points corresponds to perceived color differences. Using that clustering, we create a lookup table that maps visually similar colors to the same features of the textual descriptions. On one hand, this mapping ensures that the images we generate will yield slightly different shades of the same color, rather than completely different colors. It also makes the training of the model more manageable by reducing the number of color categories that it needs to learn.

Inception score — one of the two metrics we used in our experiments — evaluates images according to two criteria: recognizability and diversity. The recognizability score is based on the confidence of an existing computer vision model in classifying the image. We used three different inception scores, based on the three characteristics a classifier is trained to identify: type, color, and gender.

On the type and gender inception scores, ReStGAN yielded 22% and 27% improvements, respectively, over the scores of the best-performing StackGAN models. But on the color inception score, the improvement was 100%, indicating the utility of our color model.

Research areas

Related content

US, WA, Seattle
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through state-of-the-art generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond! Key job responsibilities This role will redesign how ads create personalized, relevant shopping experiences with customer value at the forefront. Key responsibilities include: - Design and develop solutions using GenAI, deep learning, multi-objective optimization and/or reinforcement learning to transform ad retrieval, auctions, whole-page relevance, and shopping experiences. - Partner with scientists, engineers, and product managers to build scalable, production-ready science solutions. - Apply industry advances in GenAI, Large Language Models (LLMs), and related fields to create innovative prototypes and concepts. - Improve the team's scientific and technical capabilities by implementing algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor junior scientists and engineers to build a high-performing, collaborative team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value.
US, CA, Palo Alto
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through state-of-the-art generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond! Key job responsibilities This role will be pivotal in redesigning how ads contribute to a personalized, relevant, and inspirational shopping experience, with the customer value proposition at the forefront. Key responsibilities include, but are not limited to: - Contribute to the design and development of GenAI, deep learning, multi-objective optimization and/or reinforcement learning empowered solutions to transform ad retrieval, auctions, whole-page relevance, and/or bespoke shopping experiences. - Collaborate cross-functionally with other scientists, engineers, and product managers to bring scalable, production-ready science solutions to life. - Stay abreast of industry trends in GenAI, LLMs, and related disciplines, bringing fresh and innovative concepts, ideas, and prototypes to the organization. - Contribute to the enhancement of team’s scientific and technical rigor by identifying and implementing best-in-class algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor and grow junior scientists and engineers, cultivating a high-performing, collaborative, and intellectually curious team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value.
US, CA, Sunnyvale
Industrial Robotics Group is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine innovative AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. We leverage advanced robotics, machine learning, and artificial intelligence to solve complex operational challenges at unprecedented scale. Our fleet of robots operates across hundreds of facilities worldwide, working in sophisticated coordination to fulfill our mission of customer excellence. We are pioneering the development of robotics foundation models that: - Enable unprecedented generalization across diverse tasks - Integrate multi-modal learning capabilities (visual, tactile, linguistic) - Accelerate skill acquisition through demonstration learning - Enhance robotic perception and environmental understanding - Streamline development processes through reusable capabilities The ideal candidate will contribute to research that bridges the gap between theoretical advancement and practical implementation in robotics. You will be part of a team that's revolutionizing how robots learn, adapt, and interact with their environment. Join us in building the next generation of intelligent robotics systems that will transform the future of automation and human-robot collaboration. As an Applied Scientist, you will develop and improve machine learning systems that help robots perceive, reason, and act in real-world environments. You will leverage state-of-the-art models (open source and internal research), evaluate them on representative tasks, and adapt/optimize them to meet robustness, safety, and performance needs. You will invent new algorithms where gaps exist. You’ll collaborate closely with research, controls, hardware, and product-facing teams, and your outputs will be used by downstream teams to further customize and deploy on specific robot embodiments. Key job responsibilities As an Applied Scientist in the Foundations Model team, you will: - Leverage state-of-the-art models for targeted tasks, environments, and robot embodiments through fine-tuning and optimization. - Execute rapid, rigorous experimentation with reproducible results and solid engineering practices, closing the gap between sim and real environments. - Build and run capability evaluations/benchmarks to clearly profile performance, generalization, and failure modes. - Contribute to the data and training workflow: collection/curation, dataset quality/provenance, and repeatable training recipes. - Write clean, maintainable, well commented and documented code, contribute to training infrastructure, create tools for model evaluation and testing, and implement necessary APIs - Stay current with latest developments in foundation models and robotics, assist in literature reviews and research documentation, prepare technical reports and presentations, and contribute to research discussions and brainstorming sessions. - Work closely with senior scientists, engineers, and leaders across multiple teams, participate in knowledge sharing, support integration efforts with robotics hardware teams, and help document best practices and methodologies.
IN, KA, Bengaluru
Alexa+ is the world’s best Generative AI powered personal assistant / agent for consumers. We are seeking an experienced Applied Science Manager to build and lead a new team of scientists in India dedicated to Alexa Conversational Ads and Personalization. As the leader of this team, you will shape both the scientific roadmap and the product strategy, working closely with global product stakeholders to ensure your team is delivering high-impact, scalable solutions. Key job responsibilities - Hire, develop, and mentor a high-performing team of applied scientists. - Partner with product management and engineering leadership to define the mid-to-long-term scientific roadmap for conversational ads and personalization. - Manage the execution of complex ML projects, ensuring rigorous experimental design, high modeling standards, and on-time delivery. - Bridge the gap between science, engineering, and product, translating business metrics into scientific goals and vice versa. - Establish best practices for ML lifecycle management, code quality, and technical documentation within the team.
IN, KA, Bengaluru
Alexa+ is the world’s best Generative AI powered personal assistant / agent for consumers. We are looking for a Senior Applied Scientist to provide technical leadership for our Alexa Conversational Ads and Personalization initiatives. You will be responsible for tackling our most ambiguous scientific challenges, setting the technical architecture for new ML systems, and pushing the boundaries of what is possible in voice-based advertising. Key job responsibilities - Define the scientific vision and lead the technical execution for complex, multi-quarter ML projects in conversational ads and personalization. - Architect end-to-end machine learning systems that operate at Alexa's massive scale. - Mentor and guide junior scientists on modeling techniques, experimental design, and best practices. - Partner closely with product and engineering stakeholders to translate ambiguous business requirements into rigorous scientific problem statements. - Contribute to the broader scientific community through internal technical papers and external publications.
IN, KA, Bengaluru
Alexa+ is the world’s best Generative AI powered personal assistant / agent for consumers. We are seeking an Applied Scientist to join our newly expanding team in India focused on Alexa Conversational Ads and Personalization. In this role, you will build machine learning models that seamlessly and naturally integrate relevant advertising into the Alexa experience while deeply personalizing user interactions. You will work closely with other scientists, engineers, and product managers to take models from conception to production. Key job responsibilities - Design, develop, and evaluate innovative machine learning and deep learning models for natural language processing (NLP), recommendation systems, and personalization. - Conduct hands-on data analysis and build scalable ML pipelines. - Design and run A/B experiments to measure the impact of new models on customer experience and ad performance. - Collaborate with software development engineers to deploy models into high-scale, real-time production environments.
US, CA, San Francisco
The Amazon Center for Quantum Computing (CQC) is a multi-disciplinary team of scientists, engineers, and technicians, all working to innovate in quantum computing for the benefit of our customers. We are looking to hire an Applied Scientist to design and model novel superconducting quantum devices (including qubits), readout and control schemes, and advanced quantum processors. The ideal candidate will have a track record of original scientific contributions, strong engineering principles, and/or software development experience. Resourcefulness, as well as strong organizational and communication skills, is essential. About the team About the team The Amazon Center for Quantum Computing (CQC) is a multi-disciplinary team of scientists, engineers, and technicians, on a mission to develop a fault-tolerant quantum computer. Inclusive Team Culture Here at Amazon, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon conferences, inspire us to never stop embracing our uniqueness. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Export Control Requirement Due to applicable export control laws and regulations, candidates must be either a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum, or be able to obtain a US export license. If you are unsure if you meet these requirements, please apply and Amazon will review your application for eligibility. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be either a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum, or be able to obtain a U.S export license. If you are unsure if you meet these requirements, please apply and Amazon will review your application for eligibility.
US, CA, Sunnyvale
Amazon Industrial Robotics Group is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine innovative AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. We leverage advanced robotics, machine learning, and artificial intelligence to solve complex operational challenges at unprecedented scale. Our fleet of robots operates across hundreds of facilities worldwide, working in sophisticated coordination to fulfill our mission of customer excellence. We are pioneering the development of robotics foundation models that: - Enable unprecedented generalization across diverse tasks - Integrate multi-modal learning capabilities (visual, tactile, linguistic) - Accelerate skill acquisition through demonstration learning - Enhance robotic perception and environmental understanding - Streamline development processes through reusable capabilities The ideal candidate will contribute to research that bridges the gap between theoretical advancement and practical implementation in robotics. You will be part of a team that's revolutionizing how robots learn, adapt, and interact with their environment. Join us in building the next generation of intelligent robotics systems that will transform the future of automation and human-robot collaboration. As a Senior Applied Scientist, you will lead the development of machine learning systems that help robots perceive, reason, and act in real-world environments. You will set technical direction for adapting and advancing state-of-the-art models (open source and internal research) into robust, safe, and high-performing “robot brain” capabilities for our target tasks, environments, and robot embodiments. You will drive rigorous capability profiling and experimentation, lead targeted innovation where gaps exist, and partner across research, controls, hardware, and product teams to ensure outputs can be further customized and deployed on specific robots. Key job responsibilities - Lead technical initiatives for foundation-model capabilities (e.g., visuomotor / VLA / video-action worldmodel-action policies), from problem definition through validated model deliverables. - Own model readiness for our embodiment class: drive adaptation, fine-tuning, and optimization (latency/throughput/robustness), and define success criteria that downstream teams can build on. - Establish and evolve capability evaluation: define benchmark strategy, metrics, and profiling methodology to quantify performance, generalization, and failure modes; ensure evaluations drive clear roadmap decisions. - Drive the data + training strategy needed to close key capability gaps, including data requirements, collection/curation standards, dataset quality/provenance, and repeatable training recipes (sim + real). - Invent and validate new methods when leveraging SOTA is insufficient—new training schemes, model components, supervision signals, or sim↔real techniques—backed by strong empirical evidence. - Influence cross-team technical decisions by collaborating with controls/WBC, hardware, and product teams on interfaces, constraints, and integration plans; communicate results via design docs and technical reviews. - Mentor and raise the bar: guide junior scientists/engineers, set best practices for experimentation and code quality, and drive a culture of rigor and reproducibility.
US, CA, Sunnyvale
Amazon Industrial Robotics Group is seeking exceptional talent to help develop the next generation of advanced robotics systems that will transform automation at Amazon's scale. We're building revolutionary robotic systems that combine innovative AI, sophisticated control systems, and advanced mechanical design to create adaptable automation solutions capable of working safely alongside humans in dynamic environments. This is a unique opportunity to shape the future of robotics and automation at unprecedented scale, working with world-class teams pushing the boundaries of what's possible in robotic manipulation, locomotion, and human-robot interaction. This role presents an opportunity to shape the future of robotics through innovative applications of deep learning and large language models. We leverage advanced robotics, machine learning, and artificial intelligence to solve complex operational challenges at unprecedented scale. Our fleet of robots operates across hundreds of facilities worldwide, working in sophisticated coordination to fulfill our mission of customer excellence. We are pioneering the development of robotics foundation models that: - Enable unprecedented generalization across diverse tasks - Integrate multi-modal learning capabilities (visual, tactile, linguistic) - Accelerate skill acquisition through demonstration learning - Enhance robotic perception and environmental understanding - Streamline development processes through reusable capabilities The ideal candidate will contribute to research that bridges the gap between theoretical advancement and practical implementation in robotics. You will be part of a team that's revolutionizing how robots learn, adapt, and interact with their environment. Join us in building the next generation of intelligent robotics systems that will transform the future of automation and human-robot collaboration. As a Senior Applied Scientist, you will lead the development of machine learning systems that help robots perceive, reason, and act in real-world environments. You will set technical direction for adapting and advancing state-of-the-art models (open source and internal research) into robust, safe, and high-performing “robot brain” capabilities for our target tasks, environments, and robot embodiments. You will drive rigorous capability profiling and experimentation, lead targeted innovation where gaps exist, and partner across research, controls, hardware, and product teams to ensure outputs can be further customized and deployed on specific robots. Key job responsibilities - Lead technical initiatives for foundation-model capabilities (e.g., visuomotor / VLA / video-action worldmodel-action policies), from problem definition through validated model deliverables. - Own model readiness for our embodiment class: drive adaptation, fine-tuning, and optimization (latency/throughput/robustness), and define success criteria that downstream teams can build on. - Establish and evolve capability evaluation: define benchmark strategy, metrics, and profiling methodology to quantify performance, generalization, and failure modes; ensure evaluations drive clear roadmap decisions. - Drive the data + training strategy needed to close key capability gaps, including data requirements, collection/curation standards, dataset quality/provenance, and repeatable training recipes (sim + real). - Invent and validate new methods when leveraging SOTA is insufficient—new training schemes, model components, supervision signals, or sim↔real techniques—backed by strong empirical evidence. - Influence cross-team technical decisions by collaborating with controls/WBC, hardware, and product teams on interfaces, constraints, and integration plans; communicate results via design docs and technical reviews. - Mentor and raise the bar: guide junior scientists/engineers, set best practices for experimentation and code quality, and drive a culture of rigor and reproducibility.
US, WA, Seattle
We are looking for a passionate Applied Scientist to help pioneer the next generation of agentic AI applications for Amazon advertisers. In this role, you will design agentic architectures, develop tools and datasets, and contribute to building systems that can reason, plan, and act autonomously across complex advertiser workflows. You will work at the forefront of applied AI, developing methods for fine-tuning, reinforcement learning, and preference optimization, while helping create evaluation frameworks that ensure safety, reliability, and trust at scale. You will work backwards from the needs of advertisers—delivering customer-facing products that directly help them create, optimize, and grow their campaigns. Beyond building models, you will advance the agent ecosystem by experimenting with and applying core primitives such as tool orchestration, multi-step reasoning, and adaptive preference-driven behavior. This role requires working independently on ambiguous technical problems, collaborating closely with scientists, engineers, and product managers to bring innovative solutions into production. Key job responsibilities - Design and build agents to guide advertisers in conversational and non-conversational experience. - Design and implement advanced model and agent optimization techniques, including supervised fine-tuning, instruction tuning and preference optimization (e.g., DPO/IPO). - Curate datasets and tools for MCP. - Build evaluation pipelines for agent workflows, including automated benchmarks, multi-step reasoning tests, and safety guardrails. - Develop agentic architectures (e.g., CoT, ToT, ReAct) that integrate planning, tool use, and long-horizon reasoning. - Prototype and iterate on multi-agent orchestration frameworks and workflows. - Collaborate with peers across engineering and product to bring scientific innovations into production. - Stay current with the latest research in LLMs, RL, and agent-based AI, and translate findings into practical applications. About the team The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through the latest generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. The Campaign Strategies team within Sponsored Products and Brands is focused on guiding and supporting 1.6MM advertisers to meet their advertising needs of creating and managing ad campaigns. At this scale, the complexity of diverse advertiser goals, campaign types, and market dynamics creates both a massive technical challenge and a transformative opportunity: even small improvements in guidance systems can have outsized impact on advertiser success and Amazon’s retail ecosystem. Our vision is to build a highly personalized, context-aware agentic advertiser guidance system that leverages LLMs together with tools such as auction simulations, ML models, and optimization algorithms. This agentic framework, will operate across both chat and non-chat experiences in the ad console, scaling to natural language queries as well as proactively delivering guidance based on deep understanding of the advertiser. To execute this vision, we collaborate closely with stakeholders across Ad Console, Sales, and Marketing to identify opportunities—from high-level product guidance down to granular keyword recommendations—and deliver them through a tailored, personalized experience. Our work is grounded in state-of-the-art agent architectures, tool integration, reasoning frameworks, and model customization approaches (including tuning, MCP, and preference optimization), ensuring our systems are both scalable and adaptive.