Amazon at WACV: Computer vision is more than labeling pixels

Amazon distinguished scientist Gérard Medioni on the complexities of “understanding your environment through visual input”.

Gérard Medioni, an Amazon vice president and distinguished scientist, is the general chair at this year’s IEEE Winter Conference on Applications of Computer Vision (WACV), and in that capacity, he led the recruitment of the conference’s three keynote speakers.

On Wednesday, Lihi Zelnik-Manor, an associate professor of electrical engineering at Israel’s Technion, described her experiences working on computer vision and artificial-intelligence projects for Alibaba, the leading Chinese e-commerce company. Yesterday, Hao Li, a cofounder and CEO at Pinscreen, addressed the challenges of creating virtual online avatars that move and sound like real people. And today, Raquel Urtasun, chief scientist at Uber’s Advanced Technologies Group and a professor of computer science at the University of Toronto, will discuss the science of self-driving cars.

WACV keynote speakers Lihi Zelnik-Manor, Hao Li and Raquel Urtasun
The keynote speakers at this year's WACV. From left to right: Lihi Zelnik-Manor, an associate professor of electrical engineering at Israel’s Technion and head of Alibaba's research lab in Israel; Hao Li, a cofounder and CEO at Pinscreen; and Raquel Urtasun, chief scientist at Uber's Advanced Technologies Group and a professor of computer science at the University of Toronto.
Credit: Photos courtesy of the speakers

“It's really an international mix of people,” Medioni says. “Lihi is representing both Israel and China for Alibaba. Raquel is originally from Spain, educated in Switzerland, and leading the effort for Uber in Canada. Hao Li is from Germany and is working here in the U.S.”

The speakers’ topics demonstrate how expansive the applications of computer vision have become; they’re no longer just a matter of labeling pixels in an image.

“You have to take computer vision as the interpretation of the scene, not necessarily static, but also dynamic,” Medioni explains. “It’s understanding your environment through visual input. That involves anticipating and understanding actions as well. Activity understanding is a subfield of computer vision: ‘What is this person doing?’”

The ideal sandbox

In that context, “addressing self-driving cars and Just Walk Out shopping are ideal sandboxes for computer vision,” Medioni says. “You need to solve every sub-problem that you can think of in computer vision. For autonomous driving, you need to understand the scene, which means you need to detect signs, you need to detect people, you need to detect cars, and you need to make inferences about behavior. And in addition to that, you have to provide the motor signals to actuate the car.

“Another interesting part — which is true for both Amazon Go and for self-driving cars — is that the basic case is fairly straightforward. But there is a very, very long tail of complicated cases. And because it's such a long tail, you cannot think in advance of all the cases and solve them in the lab. You have to actually gather tens of thousands of hours of driving experience to address these cases.

“Another part of the complexity is the combination of human drivers and self-driving cars. When you and I get to a stop sign at the same time, I look at you; you look at me. We have established contact. And now I can start going, and I know what's going to happen. This whole interplay that occurs nonverbally doesn't exist if you have a self-driving car and a human driver. There is no eye contact. So this is a very interesting aspect of it, too.”

Realistic avatars

In his keynote, Hao Li discussed the challenge that his company, Pinscreen, is addressing: the synthesis of realistic online avatars. Like the problem of self-driving cars, it’s a computer vision problem whose solution depends on accurately modeling and reproducing human behavior.

“When you and I talk, you’re not just the head,” Medioni explains. “Your hands are moving; your arms are moving; your shoulders are moving. If you have ever seen an avatar that just speaks with the face, and the arms are not moving, it is very disturbing. It looks fake.

“The complexity comes from the fact that we humans are very good at detecting any type of defect. Anything that looks slightly off is going to create this uncanny-valley effect. When a designer is looking to generate expression, for example, that is different from just expression classification. You can say this person is smiling, or this person is frowning; well, that's just a label that you put on it. What Li’s doing is more complicated. Creating an expression involves tens of muscles in the face, and some of this muscle can be very, very subtle activation. Then you have parts that you do not necessarily see. Like when you open your mouth, well, you see part of the tongue and teeth. How do you do that? Li is one of the leaders in producing this type of richness of expression in the face. 

“It still continues to amaze me what we are able to accomplish with computer vision today,” Medioni adds. “It's truly great to be in this field and to see the progress on a weekly basis.”

Research areas

Related content

US, NY, New York
We are seeking a Robotics/AI Motor Control Scientist to develop cutting-edge machine learning algorithms for motor control systems in robots. In this role, you will focus on creating and optimizing intelligent motor control strategies to enable robots to perform complex, whole-body tasks. Your contributions will be essential in advancing robotics by enabling fluid, reliable, and safe interactions between robots and their environments. Key job responsibilities - Develop controllers that leverage reinforcement learning, imitation learning, or other advanced AI techniques to achieve natural, robust, and adaptive motor behaviors - Collaborate with multi-disciplinary teams to integrate motor control systems with robotic hardware, ensuring alignment with real-world constraints such as actuator dynamics and energy efficiency - Use simulation and real-world testing to refine and validate control algorithms - Stay updated on advancements in robotics, AI, and control systems to apply advanced techniques to robotic motion challenges - Lead technical projects from conception through production deployment - Mentor junior scientists and engineers - Bridge research initiatives with practical engineering implementation About the team Fauna Robotics, an Amazon company, is building capable, safe, and genuinely delightful robots for everyday life. Our goal is simple: make robots people actually want to live and interact with in everyday human spaces. We believe that future won’t arrive until building for robotics becomes far more accessible. Today, too much effort is spent reinventing the fundamentals. We’re changing that by developing tightly integrated hardware and software systems that make it faster, safer, and more intuitive to create real-world robotic products. Our work spans the full stack: mechanical design, control systems, dynamic modeling, and intelligent software. The focus is not just functionality, but experience. We’re building robots that feel responsive, expressive, and genuinely useful. At Fauna, you’ll work at the frontier of this space, helping define how robots move, manipulate, and interact with people in natural environments. It’s an opportunity to solve hard problems across hardware and software with a team focused on making robotics accessible and joyful to build. If you care about making robotics real for everyone and building systems that are as delightful as they are capable, we’re interested in hearing from you. an opportunity to solve hard problems across hardware and software with a team focused on making robotics accessible and joyful to build. If you care about making robotics real for everyone and building systems that are as delightful as they are capable, we’re interested in hearing from you.
US, WA, Seattle
Amazon.com strives to be Earth's most customer-centric company where customers can shop in our stores to find and discover anything they want to buy. We hire the world's brightest minds, offering them a fast paced, technologically sophisticated and friendly work environment. Economists in the Forecasting, Macroeconomics & Finance field document, interpret and forecast Amazon business dynamics. This track is well suited for economists adept at combining times-series statistical methods with strong economic analysis and intuition. This track could be a good fit for candidates with research experience in: macroeconometrics and/or empirical macroeconomics; international macroeconomics; time-series econometrics; forecasting; financial econometrics and/or empirical finance; and the use of micro and panel data to improve and validate traditional aggregate models. Economists at Amazon are expected to work directly with our senior management and scientists from other fields on key business problems faced across Amazon, including retail, cloud computing, third party merchants, search, Kindle, streaming video, and operations. The Forecasting, Macroeconomics & Finance field utilizes methods at the frontier of economics to develop formal models to understand the past and the present, predict the future, and identify relevant risks and opportunities. For example, we analyze the internal and external drivers of growth and profitability and how these drivers interact with the customer experience in the short, medium and long-term. We build econometric models of dynamic systems, using our world class data tools, formalizing problems using rigorous science to solve business issues and further delight customers.
US, WA, Seattle
Amazon.com strives to be Earth's most customer-centric company where customers can shop in our stores to find and discover anything they want to buy. We hire the world's brightest minds, offering them a fast paced, technologically sophisticated and friendly work environment. Economists at Amazon partner closely with senior management, business stakeholders, scientist and engineers, and economist leadership to solve key business problems ranging from Amazon Web Services, Kindle, Prime, inventory planning, international retail, third party merchants, search, pricing, labor and employment planning, effective benefits (health, retirement, etc.) and beyond. Amazon Economists build econometric models using our world class data systems and apply approaches from a variety of skillsets – applied macro/time series, applied micro, econometric theory, empirical IO, empirical health, labor, public economics and related fields are all highly valued skillsets at Amazon. You will work in a fast moving environment to solve business problems as a member of either a cross-functional team embedded within a business unit or a central science and economics organization. You will be expected to develop techniques that apply econometrics to large data sets, address quantitative problems, and contribute to the design of automated systems around the company.
US, WA, Seattle
Amazon.com strives to be Earth's most customer-centric company where customers can shop in our stores to find and discover anything they want to buy. We hire the world's brightest minds, offering them a fast paced, technologically sophisticated and friendly work environment. Economists at Amazon partner closely with senior management, business stakeholders, scientist and engineers, and economist leadership to solve key business problems ranging from Amazon Web Services, Kindle, Prime, inventory planning, international retail, third party merchants, search, pricing, labor and employment planning, effective benefits (health, retirement, etc.) and beyond. Amazon Economists build econometric models using our world class data systems and apply approaches from a variety of skillsets – applied macro/time series, applied micro, econometric theory, empirical IO, empirical health, labor, public economics and related fields are all highly valued skillsets at Amazon. You will work in a fast moving environment to solve business problems as a member of either a cross-functional team embedded within a business unit or a central science and economics organization. You will be expected to develop techniques that apply econometrics to large data sets, address quantitative problems, and contribute to the design of automated systems around the company.
US, WA, Seattle
Amazon.com strives to be Earth's most customer-centric company where customers can shop in our stores to find and discover anything they want to buy. We hire the world's brightest minds, offering them a fast paced, technologically sophisticated and friendly work environment. Economists at Amazon partner closely with senior management, business stakeholders, scientist and engineers, and economist leadership to solve key business problems ranging from Amazon Web Services, Kindle, Prime, inventory planning, international retail, third party merchants, search, pricing, labor and employment planning, effective benefits (health, retirement, etc.) and beyond. Amazon Economists build econometric models using our world class data systems and apply approaches from a variety of skillsets – applied macro/time series, applied micro, econometric theory, empirical IO, empirical health, labor, public economics and related fields are all highly valued skillsets at Amazon. You will work in a fast moving environment to solve business problems as a member of either a cross-functional team embedded within a business unit or a central science and economics organization. You will be expected to develop techniques that apply econometrics to large data sets, address quantitative problems, and contribute to the design of automated systems around the company.
US, WA, Seattle
Amazon.com strives to be Earth's most customer-centric company where customers can shop in our stores to find and discover anything they want to buy. We hire the world's brightest minds, offering them a fast paced, technologically sophisticated and friendly work environment. Economists at Amazon partner closely with senior management, business stakeholders, scientist and engineers, and economist leadership to solve key business problems ranging from Amazon Web Services, Kindle, Prime, inventory planning, international retail, third party merchants, search, pricing, labor and employment planning, effective benefits (health, retirement, etc.) and beyond. Amazon Economists build econometric models using our world class data systems and apply approaches from a variety of skillsets – applied macro/time series, applied micro, econometric theory, empirical IO, empirical health, labor, public economics and related fields are all highly valued skillsets at Amazon. You will work in a fast moving environment to solve business problems as a member of either a cross-functional team embedded within a business unit or a central science and economics organization. You will be expected to develop techniques that apply econometrics to large data sets, address quantitative problems, and contribute to the design of automated systems around the company.
US, WA, Seattle
Economists in the Forecasting, Macroeconomics & Finance field document, interpret and forecast Amazon business dynamics. This track is well suited for economists adept at combining times-series statistical methods with strong economic analysis and intuition. This track could be a good fit for candidates with research experience in: macroeconometrics and/or empirical macroeconomics; international macroeconomics; time-series econometrics; forecasting; financial econometrics and/or empirical finance; and the use of micro and panel data to improve and validate traditional aggregate models. Economists at Amazon are expected to work directly with our senior management and scientists from other fields on key business problems faced across Amazon, including retail, cloud computing, third party merchants, search, Kindle, streaming video, and operations. The Forecasting, Macroeconomics & Finance field utilizes methods at the frontier of economics to develop formal models to understand the past and the present, predict the future, and identify relevant risks and opportunities. For example, we analyze the internal and external drivers of growth and profitability and how these drivers interact with the customer experience in the short, medium and long-term. We build econometric models of dynamic systems, using our world class data tools, formalizing problems using rigorous science to solve business issues and further delight customers.
US, WA, Seattle
Amazon.com strives to be Earth's most customer-centric company where customers can shop in our stores to find and discover anything they want to buy. We hire the world's brightest minds, offering them a fast paced, technologically sophisticated and friendly work environment. Economists at Amazon partner closely with senior management, business stakeholders, scientist and engineers, and economist leadership to solve key business problems ranging from Amazon Web Services, Kindle, Prime, inventory planning, international retail, third party merchants, search, pricing, labor and employment planning, effective benefits (health, retirement, etc.) and beyond. Amazon Economists build econometric models using our world class data systems and apply approaches from a variety of skillsets – applied macro/time series, applied micro, econometric theory, empirical IO, empirical health, labor, public economics and related fields are all highly valued skillsets at Amazon. You will work in a fast moving environment to solve business problems as a member of either a cross-functional team embedded within a business unit or a central science and economics organization. You will be expected to develop techniques that apply econometrics to large data sets, address quantitative problems, and contribute to the design of automated systems around the company.
US, WA, Seattle
Amazon.com strives to be Earth's most customer-centric company where customers can shop in our stores to find and discover anything they want to buy. We hire the world's brightest minds, offering them a fast paced, technologically sophisticated and friendly work environment. Economists at Amazon partner closely with senior management, business stakeholders, scientist and engineers, and economist leadership to solve key business problems ranging from Amazon Web Services, Kindle, Prime, inventory planning, international retail, third party merchants, search, pricing, labor and employment planning, effective benefits (health, retirement, etc.) and beyond. Amazon Economists build econometric models using our world class data systems and apply approaches from a variety of skillsets – applied macro/time series, applied micro, econometric theory, empirical IO, empirical health, labor, public economics and related fields are all highly valued skillsets at Amazon. You will work in a fast moving environment to solve business problems as a member of either a cross-functional team embedded within a business unit or a central science and economics organization. You will be expected to develop techniques that apply econometrics to large data sets, address quantitative problems, and contribute to the design of automated systems around the company.
US, WA, Seattle
Amazon.com strives to be Earth's most customer-centric company where customers can shop in our stores to find and discover anything they want to buy. We hire the world's brightest minds, offering them a fast paced, technologically sophisticated and friendly work environment. Economists in the Forecasting, Macroeconomics & Finance field document, interpret and forecast Amazon business dynamics. This track is well suited for economists adept at combining times-series statistical methods with strong economic analysis and intuition. This track could be a good fit for candidates with research experience in: macroeconometrics and/or empirical macroeconomics; international macroeconomics; time-series econometrics; forecasting; financial econometrics and/or empirical finance; and the use of micro and panel data to improve and validate traditional aggregate models. Economists at Amazon are expected to work directly with our senior management and scientists from other fields on key business problems faced across Amazon, including retail, cloud computing, third party merchants, search, Kindle, streaming video, and operations. The Forecasting, Macroeconomics & Finance field utilizes methods at the frontier of economics to develop formal models to understand the past and the present, predict the future, and identify relevant risks and opportunities. For example, we analyze the internal and external drivers of growth and profitability and how these drivers interact with the customer experience in the short, medium and long-term. We build econometric models of dynamic systems, using our world class data tools, formalizing problems using rigorous science to solve business issues and further delight customers.