Amazon at WACV: Computer vision is more than labeling pixels

Amazon distinguished scientist Gérard Medioni on the complexities of “understanding your environment through visual input”.

Gérard Medioni, an Amazon vice president and distinguished scientist, is the general chair at this year’s IEEE Winter Conference on Applications of Computer Vision (WACV), and in that capacity, he led the recruitment of the conference’s three keynote speakers.

On Wednesday, Lihi Zelnik-Manor, an associate professor of electrical engineering at Israel’s Technion, described her experiences working on computer vision and artificial-intelligence projects for Alibaba, the leading Chinese e-commerce company. Yesterday, Hao Li, a cofounder and CEO at Pinscreen, addressed the challenges of creating virtual online avatars that move and sound like real people. And today, Raquel Urtasun, chief scientist at Uber’s Advanced Technologies Group and a professor of computer science at the University of Toronto, will discuss the science of self-driving cars.

WACV keynote speakers Lihi Zelnik-Manor, Hao Li and Raquel Urtasun
The keynote speakers at this year's WACV. From left to right: Lihi Zelnik-Manor, an associate professor of electrical engineering at Israel’s Technion and head of Alibaba's research lab in Israel; Hao Li, a cofounder and CEO at Pinscreen; and Raquel Urtasun, chief scientist at Uber's Advanced Technologies Group and a professor of computer science at the University of Toronto.
Credit: Photos courtesy of the speakers

“It's really an international mix of people,” Medioni says. “Lihi is representing both Israel and China for Alibaba. Raquel is originally from Spain, educated in Switzerland, and leading the effort for Uber in Canada. Hao Li is from Germany and is working here in the U.S.”

The speakers’ topics demonstrate how expansive the applications of computer vision have become; they’re no longer just a matter of labeling pixels in an image.

“You have to take computer vision as the interpretation of the scene, not necessarily static, but also dynamic,” Medioni explains. “It’s understanding your environment through visual input. That involves anticipating and understanding actions as well. Activity understanding is a subfield of computer vision: ‘What is this person doing?’”

The ideal sandbox

In that context, “addressing self-driving cars and Just Walk Out shopping are ideal sandboxes for computer vision,” Medioni says. “You need to solve every sub-problem that you can think of in computer vision. For autonomous driving, you need to understand the scene, which means you need to detect signs, you need to detect people, you need to detect cars, and you need to make inferences about behavior. And in addition to that, you have to provide the motor signals to actuate the car.

“Another interesting part — which is true for both Amazon Go and for self-driving cars — is that the basic case is fairly straightforward. But there is a very, very long tail of complicated cases. And because it's such a long tail, you cannot think in advance of all the cases and solve them in the lab. You have to actually gather tens of thousands of hours of driving experience to address these cases.

“Another part of the complexity is the combination of human drivers and self-driving cars. When you and I get to a stop sign at the same time, I look at you; you look at me. We have established contact. And now I can start going, and I know what's going to happen. This whole interplay that occurs nonverbally doesn't exist if you have a self-driving car and a human driver. There is no eye contact. So this is a very interesting aspect of it, too.”

Realistic avatars

In his keynote, Hao Li discussed the challenge that his company, Pinscreen, is addressing: the synthesis of realistic online avatars. Like the problem of self-driving cars, it’s a computer vision problem whose solution depends on accurately modeling and reproducing human behavior.

“When you and I talk, you’re not just the head,” Medioni explains. “Your hands are moving; your arms are moving; your shoulders are moving. If you have ever seen an avatar that just speaks with the face, and the arms are not moving, it is very disturbing. It looks fake.

“The complexity comes from the fact that we humans are very good at detecting any type of defect. Anything that looks slightly off is going to create this uncanny-valley effect. When a designer is looking to generate expression, for example, that is different from just expression classification. You can say this person is smiling, or this person is frowning; well, that's just a label that you put on it. What Li’s doing is more complicated. Creating an expression involves tens of muscles in the face, and some of this muscle can be very, very subtle activation. Then you have parts that you do not necessarily see. Like when you open your mouth, well, you see part of the tongue and teeth. How do you do that? Li is one of the leaders in producing this type of richness of expression in the face. 

“It still continues to amaze me what we are able to accomplish with computer vision today,” Medioni adds. “It's truly great to be in this field and to see the progress on a weekly basis.”

Research areas

Related content

US, WA, Seattle
We’re looking for a Research Scientist to join a team that measures and explains how over 2.4 million sellers and vendors experience selling on Amazon. You’ll apply survey science, psychometrics, and applied statistics to help drive meaningful change at Amazon on behalf of Sellers. In this role, you’ll work across a variety of research methodologies to optimize our data collection, create scalable analytical approaches, and deep dive the Seller experience to create rigorous, quantitative insights that senior leaders use to set strategy. Key job responsibilities Key Job Responsibilities - Apply psychometric and survey methodology techniques (e.g., IRT, factor analysis, scale development, single-item indicators) to measure seller experience constructs with scientific rigor - Design and implement frameworks that link seller attitudinal data to behavioral outcomes and identify high-impact opportunity areas - Design and execute statistical analyses including regression modeling, significance testing, and driver analysis to identify what matters most to sellers - Apply observational causal evaluation methods to estimate the effects of policy changes, product launches, and platform interventions on seller experience - Design, build and maintain analytical pipelines that transform raw survey data into production-ready metrics, reports, and dashboards - Design and build systems to analyze open-ended survey responses using text classification, thematic coding, and natural language processing techniques - Design and monitor processes improve survey response rates, sampling methodology, and data quality - Productionalize research code: take analyses from prototype to automated, reproducible pipelines that run reliably in production environments - Communicate findings clearly to technical and non-technical audiences through written reports, data visualizations, and presentations - Collaborate and influence with cross-functional partners to translate business questions into well-defined research problems and scientific metrics - Document research methods, assumptions, and limitations transparently to ensure reproducibility A day in the life Your day typically starts with the data. You might spend the morning reviewing satisfaction trends, investigating a shift in a key metric, and pulling together an analysis that explains what's driving it. You'll regularly meet with external teams to help them understand how a proposed product will affect seller sentiment and what the data says they should prioritize. You'll also spend time in R or Python building, training, or testing models to improve how we measure and act on sentiment data. About the team Our team owns the research and measurement infrastructure that tracks satisfaction across all 2.1 million selling partners on Amazon, spanning Seller Central, Next Gen Selling, and Mobile. We sit at the intersection of data and strategy, partnering with teams across product, design, and engineering to advocate for seller experience improvements. This is a high-visibility team where the work is consequential, the stakeholders are senior, and the problems are genuinely hard.
CN, 31, Shanghai
Worldwide Global Selling has been helping individuals and businesses increase sales and reach new customers around the globe. Today, more than 50% of Amazon's total unit sales come from third-party selection. The Global Selling team in China is responsible for recruiting local businesses to sell on Amazon's 19+ overseas marketplaces and supporting local Sellers' success and growth on Amazon. Our vision is to be the first choice for all types of Chinese business to go globally. The Worldwide Global Selling Analytics, Intelligence, and Technology (WWGS-AIT) team serves as the research, automation, and insight arm of the International Seller Service data hub, enabling rapid delivery of growth insights through strategic investments in regional data foundations, self-service business intelligence solutions, and artificial intelligence tools. The WWGS-AIT team is positioned to establish AI-ready foundational capabilities across the WWGS organization while maintaining excellence in business insight generation, and self-service BI/AI application development. WWGS-AIT is looking for a Data Scientist to design and build seller-facing AI agents that turn our AI-ready data foundation into intelligent, conversational experiences for Amazon's global sellers. You will own the intelligence layer of these agents end-to-end, from modeling and retrieval to evaluation and launch, working alongside applied scientists, data engineers, and the Seller Assistant platform team to put trustworthy AI directly into sellers' hands. Key job responsibilities - Design, build, and iterate seller-facing AI agents (LLM-powered) that help Chinese sellers grow globally, reasoning over WWGS-AIT's AI-ready data foundation and knowledge base. - Develop the intelligence layer of agents: retrieval-augmented generation (RAG) over our knowledge management system, tool-use / function-calling orchestration, prompt engineering, and model fine-tuning or adaptation where needed. - Ground agent responses in standardized metrics and unified seller profiles to guarantee consistency and accuracy across agents; design and enforce guardrails that prevent hallucination and protect sensitive, compliance-restricted data. - Build rigorous evaluation frameworks (golden datasets, offline evaluation, and online experimentation) to measure and continuously improve agent quality, safety, and seller impact. - Develop seller-intelligence models (segmentation, entity resolution / One-ID, ranking and recommendation) that power personalized agent experiences. - Partner with WWGS Tech and the Seller Assistant platform team to productionize agents and tools (e.g., via MCP), defining the model and intelligence contract while engineering operates the runtime. - Collaborate with business, product, and cross-functional partners to translate seller pain points into agent capabilities and measurable business outcomes. - Stay current with advances in GenAI and agentic systems, and bring applied research into production.
US, WA, Redmond
Amazon Leo is Amazon’s low Earth orbit satellite broadband network. Its mission is to deliver fast, reliable internet to customers and communities around the world, and we’ve designed the system with the capacity, flexibility, and performance to serve a wide range of customers, from individual households to schools, hospitals, businesses, government agencies, and other organizations operating in locations without reliable connectivity. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. We are looking for an experienced Data Scientist to help architect state-of-the-art test infrastructure and lead the development of data models and analysis tools to represent the ground truth about satellite test results in order to facilitate important business decisions. Our team is responsible for core infrastructure and tools that will serve as the backbone of automated satellite testing operations to enable rapid scaling of manufacturing processes. Key job responsibilities * Work with engineering, software and manufacturing teams to understand drivers, impacts, and key influences on satellite performance * Lead the design, build and implementation of production models and make decisions in real time for satellite test results * Drive actions at scale to optimize test methodology and drive increases to satellite reliability * Analysis and modeling of satellite telemetry from test results in lab and on-orbit * Develop models and data pipelines for satellite telemetry * Create and manage datasets for continued pre-training and supervised fine-tuning of LLMs * Develop scalable visualizations for analysis of satellite performance A day in the life As Amazon Leo Data Scientist you will own the architecture definition and development of data analysis tools to to aid engineering and production teams in deciding flight-worthiness of each Amazon Leo satellite and historical traceability tools to enable simplified discovery and interpretation of past test data. You will work with multiple engineering, software and manufacturing teams across ground and space systems, to specify requirements, define data collection, interpretation strategies, data pipelines and implement data analysis and reporting tools for Integrated Vehicle tests. Your focus will be in optimizing the analysis of test results to enable Amazon Leo production plans. About the team The Automated Vehicle Testing Team is a mix of scientists and software engineers responsible for data infrastructure, tools, and research that serve as the backbone of automated satellite testing operations to enable rapid scaling of manufacturing processes.
US, CA, San Francisco
The Central Science Team within Amazon’s People Experience and Technology org (PXTCS) uses economics, behavioral science, statistics, and machine learning to proactively identify mechanisms and process improvements which simultaneously improve Amazon and the lives, well-being, and the value of work to Amazonians. We are an interdisciplinary team, which combines the talents of science and engineering to develop and deliver solutions that measurably achieve this goal. We are looking for a Senior Economist who is able to provide structure around complex business problems, hone those complex problems into specific, scientific questions, and test those questions to generate insights. The ideal candidate will work with various science, engineering, operations, and analytics teams to estimate models and algorithms on large scale data, design pilots and measure their impact, and transform successful prototypes into improved policies and programs at scale. They will lead teams of researchers to produce robust, objective research results and insights which can be communicated to a broad audience inside and outside of Amazon. The ideal candidate has a PhD in Economics and deep expertise in causal inference and applied econometrics. Experience with large-scale data, proficiency in statistical programming (Python), and familiarity with machine learning methods are a plus. To be successful in this role, you should be comfortable operating with ambiguity, able to independently scope and prioritize research agendas, skilled at influencing decisions through rigorous analysis, and comfortable with using AI tools.
US, WA, Seattle
Amazon Web Services (AWS) is looking for a sr. Manager, Applied to join the Quick Science team. Quick is AWS’s enterprise generative AI assistant that helps users answer questions, summarize documents, generate content, take actions, and automate workflows using information across enterprise systems. As a key member of this team, you will lead research and development efforts in generative AI and Agentic AI to enable intelligent agents that perform complex reasoning, automate multi-step workflows, and make enterprise users significantly more productive. Key job responsibilities You’ll work on building and optimizing multi-modal foundation models, training and fine-tuning state-of-the-art LLMs, and architecting systems that scale efficiently across domains. This role blends science leadership, development of applied scientists, innovation, and deep collaboration with engineering teams to bring research into production.
US, WA, Redmond
At Amazon, we’re inventing on behalf of customers, and with Amazon Leo, we’re redefining what global connectivity looks like. Our mission is to deliver fast, affordable broadband to unserved and underserved communities around the world through a constellation of low Earth orbit (LEO) satellites. Every system we build helps connect people to education, healthcare, opportunity, and each other. As a Data Scientist, you will be responsible for developing advanced analytics and machine learning solutions for user terminals. You will develop predictive models to proactively identify possible user terminal failures in the field. You will work in a collaborative environment with a multi-disciplinary team, including constellation, RF, antenna, silicon, algorithm, and software engineers. Key job responsibilities As a Data Scientist, you will develop analytic tools for a team developing current and future user terminals. Your responsibilities include: • Develop statistical and analytical tool to enable the regression decision from on-orbit and lab measurement of user terminals • Publish documents and create compelling visualizations and presentations to communicate insights to stakeholders • Create and manage datasets for continued pre-training and supervised fine-tuning of LLMs • Develop scalable visualizations for analysis of user terminal performance • Work closely with constellation, RF, antenna, silicon, algorithm, and software engineers to root-cause the failures using data as the primary tool • Drive consensus on metrics and analysis approaches to support product development strategy Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. A day in the life As a Data Scientist in the LEO Customer Terminal Team, you will work daily with satellite constellation, algorithm, RF, antenna, silicon, hardware, and software teams in a collaborative environment. Your focus will be using data as an intelligence source to enable design decisions for the team. About the team The LEO Customer Terminal team is responsible for developing both outdoor and indoor devices that enable customers to access internet service via the LEO satellite network. We own the entire process from early prototypes through mass production, including requirements documentation, architecture definition, hardware development, algorithm development, and all integration and verification testing.
US, NY, New York
MULTIPLE POSITIONS AVAILABLE Employer: AMAZON.COM SERVICES LLC Offered Position: Research Scientist II Job Location: New York, New York Job Number: AMZ9898222 Position Responsibilities: Interact with various software and business groups to develop an understanding of their business requirements and operational processes. Utilize acquired knowledge and business judgment to build scalable machine learning systems, optimization models and operational tools to improve the bottom line. Build quantitative mathematical models to represent a wide range of supply chain, transportation and logistics systems. Implement these models and tools using modeling languages and engineering code in software languages such as Python, C++, or JAVA. Gather required data for analysis and mathematical model building by writing ad-hoc scripts and database queries. Perform quantitative, economic, and numerical performance analyses of these systems under uncertainty using statistical and optimization tools. Create computer simulations to support operational decision-making. Identify areas with potential for improvement and work with internal teams to generate requirements to realize improvements. Design optimal or near optimal solution methodologies to be used by in-house decision support tools and software. Create software prototypes to verify and validate the devised solutions methodologies. Integrate prototypes into production systems using standard software development tools and methodologies. Position Requirements: Master's degree or foreign equivalent degree in Operations Research, Computer Science, Engineering, Mathematics, or a related field and one year of research or work experience in the job offered, or as a Research Scientist, Research Assistant, Software Engineer, or a related occupation. Employer will accept a Bachelor's degree or foreign equivalent degree in Operations Research, Computer Science, Engineering, Mathematics, or a related field and five years of progressive post-baccalaureate research or work experience in the job offered or a related occupation as equivalent to the Master's degree and one year of experience. Must have one year of research or work experience in the following skill(s): (1) programming with a major programming language including Java, C++, C#, C, or Python; and (2) formulating and solving both discrete and continuous optimization problems. Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. 40 hours / week, 8:00am-5:00pm, Salary Range $158,440/year to $212,800/year. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, visit: https://www.aboutamazon.com/workplace/employee-benefits.#0000
IN, TN, Chennai
As a member of the CMT team, you'll play a key role in the evolution of our Competitive Monitoring systems to solve significantly complex and interesting technical challenges in machine learning, large language models in production, and recommender systems to name a few. The team's work directly impacts customer experience at a worldwide scale. Key job responsibilities Key job responsibilities 1. Research the problem domain and come up with various approaches to solve the problem. 2. Be willing to experiment quickly and fail fast. 3. Collaborate with engineers to come up with the right end to end solution to the business problems. 4. Ideate on future roadmap for science in CMT 5. Be willing to roll up your sleeves and learn core topics outside applied science, for example ML engineering A day in the life A typical day might involve (a) working on ideas for improving models around product similarity or price recommendations, (b) working closely with other scientists and our ML engineers to ensure that the best models are in production, (c) writing good maintainable code that can be reused and reproduced, (d) sharing your work across CMT and beyond via technical writings and presentations
US, CA, Sunnyvale
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Key job responsibilities - Develop ML models for various recommendation & search systems using deep learning, online learning, and optimization methods - Work closely with other scientists, engineers and product managers to expand the depth of our product insights with data, create a variety of experiments to determine the high impact projects to include in planning roadmaps - Stay up-to-date with advancements and the latest modeling techniques in the field - Publish your research findings in top conferences and journals A day in the life We're using advanced approaches such as foundation models to connect information about our videos and customers from a variety of information sources, acquiring and processing data sets on a scale that only a few companies in the world can match. This will enable us to recommend titles effectively, even when we don't have a large behavioral signal (to tackle the cold-start title problem). It will also allow us to find our customer's niche interests, helping them discover groups of titles that they didn't even know existed. We are looking for creative & customer obsessed machine learning scientists who can apply the latest research, state of the art algorithms and ML to build highly scalable page personalization solutions. You'll be a research leader in the space and a hands-on ML practitioner, guiding and collaborating with talented teams of engineers and scientists and senior leaders in the Prime Video organization. You will also have the opportunity to publish your research at internal and external conferences.
US, CA, Sunnyvale
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! We are looking for a self-motivated, passionate and resourceful Applied Scientist to bring diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. You will spend your time as a hands-on machine learning practitioner and a research leader. You will play a key role on the team, building and guiding machine learning models from the ground up. At the end of the day, you will have the reward of seeing your contributions benefit millions of Amazon.com customers worldwide. Key job responsibilities - Develop AI solutions for various Prime Video Search systems using Deep learning, GenAI, Reinforcement Learning, and optimization methods; - Work closely with engineers and product managers to design, implement and launch AI solutions end-to-end; - Design and conduct offline and online (A/B) experiments to evaluate proposed solutions based on in-depth data analyses; - Effectively communicate technical and non-technical ideas with teammates and stakeholders; - Stay up-to-date with advancements and the latest modeling techniques in the field; - Publish your research findings in top conferences and journals. About the team Prime Video Search Science team owns science solution to power search experience on various devices, from sourcing, relevance, ranking, to name a few. We work closely with the engineering teams to launch our solutions in production.