Exploiting intent evolution in e-commercial query recommendation
Aiming at a better understanding of the search goals in the user search sessions, recent query recommender systems explicitly model the reformulations of queries, which hopes to estimate the intents behind these reformulations and thus benefit the next-query recommendation. However, in real-world e-commercial search scenarios, user intents are much more complicated and may evolve dynamically. Existing methods merely consider trivial reformulation intents from semantic aspects and fail to model dynamic reformulation intent flows in search sessions, leading to sub-optimal capacities to recommend desired queries. To deal with these limitations, we first explicitly define six types of query reformulation intents according to the desired products of two consecutive queries. We then apply two self-attentive encoders on top of two pre-trained large language models to learn the transition dynamics from semantic query and intent reformulation sequences, respectively. We develop an intent-aware query decoder to utilize the predicted intents for suggesting the next queries. We instantiate such a framework with an Intent-aware Variational AutoEncoder (IVAE) under deployment at Amazon. We conduct comprehensive experiments on two real-world e-commercial datasets from Amazon and one public dataset from BestBuy. The numerical results and ablation studies demonstrate the effectiveness of IVAE. Specifically, IVAE improves the Recall@15 by 25.44% and 60.47% on two Amazon datasets and 13.91% on BestBuy, respectively.