How Amazon scientists are driving success for Alexa in the car

From noisy cars to unreliable signals, researchers have worked to extend the Alexa experience to vehicles on the move.

“Alexa, where’s the nearest coffee shop?”

In vehicles with Alexa, drivers can pose questions like that — while keeping their eyes on the road and hands on the wheel. Amazon’s cloud-based voice assistant technology works with the car’s navigation system to figure out where the nearest coffee shop is and guide drivers to it.

AlexaAuto_V2_GIF (1).gif
Alexa’s local voice control of native features in the car such as adjusting the air conditioning, tuning the radio, opening the sunroof, and turning on the reading light do not require a connection to the cloud.

Interactions like this hinge on the ability of the built-in hardware and software to accurately detect when Alexa is invoked.

“We want to take the Alexa experience that customers are familiar and comfortable with in the home and extend that experience to cars,” said Jinghao Liu, a principal hardware engineer with Amazon Smart Vehicles at the team’s vehicle lab in San Jose, California.

The challenge is that cars are a different acoustic and operating environment than a home. They are noisier, for starters. What’s more, the bulk of customer needs in a car are location-specific and tied to real-time road, traffic, and weather conditions. And, as most drivers know, cellular service in a car is never 100% reliable, especially outside of cities and towns.

Related content
Dataset that requires question-answering models to look up multiple facts and perform comparisons bridges a significant gap in the field.

There’s another complication: the hardware. Amazon scientists often work with car manufacturers on the design and implementation of their systems, but during validation in the 6,000-square-foot vehicle lab, there is one element they cannot control for.

“We are giving our partners access to Alexa services and functionalities, but we don’t make the device,” explained Parimal Tathavadekar, a senior manager on the Amazon Smart Vehicles team. “We make sure that the integration of our technology with their device is correct and happily working.”

Tackling road noise

Perhaps the biggest difference between speaking to Alexa in a car versus at home is the increase in noise, Liu noted. Think of the rumble from tires on the road and turbulence from the wind, as well as whatever radio station, podcast, or music is playing through the stereo.

To invoke Alexa, the car’s microphones need to pick out the speaker’s voice from this din and send the voice signal to the automatic speech recognition model running in the cloud.

AlexaAuto_V1_GIF.gif
Inside Amazon’s vehicle lab, engineers simulate vehicle locations, validating that Alexa is integrated with the car’s navigation system and able to provide relevant information and experiences to customers on the go.

In design meetings, Amazon scientists collaborate with car manufacturers on techniques that allow the car’s built-in system to focus on the person speaking to Alexa and cancel out acoustic echo and background noise.

For example, Amazon scientists recommend car manufacturers use a signal-processing technique called beamforming that steers microphone arrays toward a voice signal coming from a particular source, such as the driver, while suppressing audio interference from all other directions.

“You are laser focusing on just that one angle,” Liu explained, adding that beamforming is used in the Amazon Echo family of devices.

The science behind Alexa
Combining psychoacoustics, signal processing, and speaker beamforming enhances stereo audio and delivers an immersive sound experience for customers.

Another recommended technique called acoustic echo cancellation blocks out the noise from the car’s speakers so that music played by the speaker does not interfere with the customer requests. Manufacturers can also deploy various noise reduction algorithms, which learn to separate a speaker’s voice from other background noise.

Inside the vehicle lab, Amazon scientists use software and acoustic tools to simulate road noise, music, and other acoustic elements as they test and validate Alexa integration with the car manufacturer’s built-in systems.

To achieve certification, the built-in system must stream a voice signal to the automatic-speech-recognition model that’s of a similar quality to the voice signals streamed from any of the other hundreds of millions of Alexa-connected devices around the world.

“This model is serving millions of devices at home and on the go, so we make sure that the received audio signal is reasonable, and our cloud takes care of the rest,” Liu said.

Personal mobility

Customer interactions with Alexa in cars are often location-specific, ranging from queries about points of interest along the way to driving directions that avoid traffic jams.

Amazon does not have its own navigation system or a proprietary database of points of interest, noted Tathavadekar.

Alexa in space
From physical constraints to acoustic challenges, learn how Amazon collaborated with NASA and Lockheed Martin to get Alexa to work in space.

Rather, Alexa AI is designed to resolve a speaker’s query and hand off such intents to the car’s navigation engine for geolocation information. Alexa uses this data to interact with third-party databases for information about points of interest.

The use of Alexa in conjunction with a car’s native navigation system enables drivers to accomplish tasks via voice instead of “having to type or touch through different navigation screens, which can be a distraction,” Tathavadekar said.

The contextual awareness also allows Alexa to deliver experiences such as tuning in to local radio stations on a cross-country road trip.

Inside Amazon’s vehicle lab, engineers simulate vehicle locations, Liu explained, validating that Alexa is integrated with the car’s navigation system and able to provide relevant information and experiences to customers on the go.

Staying connected

Quality of connection is another factor in how quickly a device can connect to Alexa and get a response.

“When you’re driving, you’re going to go through a patch with poor reception,” Liu noted. That’s why he and his colleagues also test how built-in systems handle scenarios with poor, or no, cellular signal.

In today’s world, customers are used to getting a quick response from Alexa at home, Liu noted. If the response takes longer on the road, the customer may think the device is defective. That’s why Amazon makes sure that Alexa stays connected to customers, even when the cellular signal is lost.

For example, Alexa’s local voice control of native features in the car such as adjusting the air conditioning, tuning the radio, opening the sunroof, and turning on the reading light do not require a connection to the cloud.

In the vehicle lab, the team measures the built-in hardware device’s latency with various levels of connectivity. If the cellular signal strength is strong, but Alexa is slow to respond, that may be an indication that the hardware needs to be re-engineered.

As connectivity becomes ubiquitous, Liu added, the latency expectations will continue to tighten. Amazon scientists also expect that experiences within and outside of cars will become more engaging and complex going forward.

“Every year, we’re adding new features and equipment to our test arsenal,” Liu said.

Making it personal

The Alexa experience in a car should also be as personal as the interactions that customers have with Alexa in their homes, noted Tathavadekar. That’s possible because cars with built-in Alexa are just another endpoint for individual Alexa accounts, which are stored in the cloud.

“We are able to render experiences on all the endpoints where that particular person might be operating,” he said. “You might create a playlist at home and play it in your car.”

In a similar fashion, a driver in their car can ask Alexa to add an item to a shopping list that they started in the kitchen or ask Alexa to lock the front door of a connected smart home.

Providing that personal and familiar experience with Alexa in cars requires a system that seamlessly extends the Alexa experience from an Echo at home to a vehicle that might be traveling down a congested highway with patchy connectivity.

“The big chunk of our work is to collaborate with the major car manufacturers to create unique experiences that delight car owners,” said Liu. “They are our partners who help deliver the product to customers. They’re making the car, and we add this piece of personalized voice assistant into the digital experience.”

Research areas

Related content

US, MA, Boston
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Applied Scientist with a strong deep learning background, to build industry-leading technology with Large Language Models (LLMs) and multi-modal systems. You will support projects that work on technologies including multi-modal model alignment, moderation systems and evaluation. Key job responsibilities As an Applied Scientist with the AGI team, you will support the development of novel algorithms and modeling techniques, to advance the state of the art with LLMs. Your work will directly impact our customers in the form of products and services that make use of speech and language technology. You will leverage Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in generative artificial intelligence (GenAI). You are also expected to publish in top tier conferences. About the team The AGI team has a mission to push the envelope in LLMs and multimodal systems. Specifically, we focus on model alignment with an aim to maintain safety while not denting utility, in order to provide the best-possible experience for our customers.
IN, HR, Gurugram
We're on a journey to build something new a green field project! Come join our team and build new discovery and shopping products that connect customers with their vehicle of choice. We're looking for a talented Senior Applied Scientist to join our team of product managers, designers, and engineers to design, and build innovative automotive-shopping experiences for our customers. This is a great opportunity for an experienced engineer to design and implement the technology for a new Amazon business. We are looking for a Applied Scientist to design, implement and deliver end-to-end solutions. We are seeking passionate, hands-on, experienced and seasoned Senior Applied Scientist who will be deep in code and algorithms; who are technically strong in building scalable computer vision machine learning systems across item understanding, pose estimation, class imbalanced classifiers, identification and segmentation.. You will drive ideas to products using paradigms such as deep learning, semi supervised learning and dynamic learning. As a Senior Applied Scientist, you will also help lead and mentor our team of applied scientists and engineers. You will take on complex customer problems, distill customer requirements, and then deliver solutions that either leverage existing academic and industrial research or utilize your own out-of-the-box but pragmatic thinking. In addition to coming up with novel solutions and prototypes, you will directly contribute to implementation while you lead. A successful candidate has excellent technical depth, scientific vision, project management skills, great communication skills, and a drive to achieve results in a unified team environment. You should enjoy the process of solving real-world problems that, quite frankly, haven’t been solved at scale anywhere before. Along the way, we guarantee you’ll get opportunities to be a bold disruptor, prolific innovator, and a reputed problem solver—someone who truly enables AI and robotics to significantly impact the lives of millions of consumers. Key job responsibilities Architect, design, and implement Machine Learning models for vision systems on robotic platforms Optimize, deploy, and support at scale ML models on the edge. Influence the team's strategy and contribute to long-term vision and roadmap. Work with stakeholders across , science, and operations teams to iterate on design and implementation. Maintain high standards by participating in reviews, designing for fault tolerance and operational excellence, and creating mechanisms for continuous improvement. Prototype and test concepts or features, both through simulation and emulators and with live robotic equipment Work directly with customers and partners to test prototypes and incorporate feedback Mentor other engineer team members. A day in the life - 6+ years of building machine learning models for retail application experience - PhD, or Master's degree and 6+ years of applied research experience - Experience programming in Java, C++, Python or related language - Experience with neural deep learning methods and machine learning - Demonstrated expertise in computer vision and machine learning techniques.
US, WA, Seattle
Do you want to re-invent how millions of people consume video content on their TVs, Tablets and Alexa? We are building a free to watch streaming service called Fire TV Channels (https://techcrunch.com/2023/08/21/amazon-launches-fire-tv-channels-app-400-fast-channels/). Our goal is to provide customers with a delightful and personalized experience for consuming content across News, Sports, Cooking, Gaming, Entertainment, Lifestyle and more. You will work closely with engineering and product stakeholders to realize our ambitious product vision. You will get to work with Generative AI and other state of the art technologies to help build personalization and recommendation solutions from the ground up. You will be in the driver's seat to present customers with content they will love. Using Amazon’s large-scale computing resources, you will ask research questions about customer behavior, build state-of-the-art models to generate recommendations and run these models to enhance the customer experience. You will participate in the Amazon ML community and mentor Applied Scientists and Software Engineers with a strong interest in and knowledge of ML. Your work will directly benefit customers and you will measure the impact using scientific tools.
IN, HR, Gurugram
Our customers have immense faith in our ability to deliver packages timely and as expected. A well planned network seamlessly scales to handle millions of package movements a day. It has monitoring mechanisms that detect failures before they even happen (such as predicting network congestion, operations breakdown), and perform proactive corrective actions. When failures do happen, it has inbuilt redundancies to mitigate impact (such as determine other routes or service providers that can handle the extra load), and avoids relying on single points of failure (service provider, node, or arc). Finally, it is cost optimal, so that customers can be passed the benefit from an efficiently set up network. Amazon Shipping is hiring Applied Scientists to help improve our ability to plan and execute package movements. As an Applied Scientist in Amazon Shipping, you will work on multiple challenging machine learning problems spread across a wide spectrum of business problems. You will build ML models to help our transportation cost auditing platforms effectively audit off-manifest (discrepancies between planned and actual shipping cost). You will build models to improve the quality of financial and planning data by accurately predicting ship cost at a package level. Your models will help forecast the packages required to be pick from shipper warehouses to reduce First Mile shipping cost. Using signals from within the transportation network (such as network load, and velocity of movements derived from package scan events) and outside (such as weather signals), you will build models that predict delivery delay for every package. These models will help improve buyer experience by triggering early corrective actions, and generating proactive customer notifications. Your role will require you to demonstrate Think Big and Invent and Simplify, by refining and translating Transportation domain-related business problems into one or more Machine Learning problems. You will use techniques from a wide array of machine learning paradigms, such as supervised, unsupervised, semi-supervised and reinforcement learning. Your model choices will include, but not be limited to, linear/logistic models, tree based models, deep learning models, ensemble models, and Q-learning models. You will use techniques such as LIME and SHAP to make your models interpretable for your customers. You will employ a family of reusable modelling solutions to ensure that your ML solution scales across multiple regions (such as North America, Europe, Asia) and package movement types (such as small parcel movements and truck movements). You will partner with Applied Scientists and Research Scientists from other teams in US and India working on related business domains. Your models are expected to be of production quality, and will be directly used in production services. You will work as part of a diverse data science and engineering team comprising of other Applied Scientists, Software Development Engineers and Business Intelligence Engineers. You will participate in the Amazon ML community by authoring scientific papers and submitting them to Machine Learning conferences. You will mentor Applied Scientists and Software Development Engineers having a strong interest in ML. You will also be called upon to provide ML consultation outside your team for other problem statements. If you are excited by this charter, come join us!
US, MA, Boston
The Artificial General Intelligence (AGI) team is looking for a passionate, talented, and inventive Senior Applied Scientist with a strong deep learning background, to build industry-leading technology with Large Language Models (LLMs) and multimodal systems. Key job responsibilities As a Senior Applied Scientist with the AGI team, you will work with talented peers to lead the development of novel algorithms and modeling techniques, to advance the state of the art with LLMs. Your work will directly impact our customers in the form of products and services that make use of speech and language technology. You will leverage Amazon’s heterogeneous data sources and large-scale computing resources to accelerate advances in generative artificial intelligence (GenAI). About the team The AGI team has a mission to push the envelope in LLMs and multimodal systems, in order to provide the best-possible experience for our customers.
IN, KA, Bengaluru
The Amazon Alexa AI team in India is seeking a talented, self-driven Applied Scientist to work on prototyping, optimizing, and deploying ML algorithms within the realm of Generative AI. Key responsibilities include: - Research, experiment and build Proof Of Concepts advancing the state of the art in AI & ML for GenAI. - Collaborate with cross-functional teams to architect and execute technically rigorous AI projects. - Thrive in dynamic environments, adapting quickly to evolving technical requirements and deadlines. - Engage in effective technical communication (written & spoken) with coordination across teams. - Conduct thorough documentation of algorithms, methodologies, and findings for transparency and reproducibility. - Publish research papers in internal and external venues of repute - Support on-call activities for critical issues Basic Qualifications: - Master’s or PhD in computer science, statistics or a related field or relevant science experience (publications/scientific prototypes) in lieu of Masters - Experience in deep learning, machine learning, and data science. - Proficiency in coding and software development, with a strong focus on machine learning frameworks. - Experience in Python, or another language; command line usage; familiarity with Linux and AWS ecosystems. - Understanding of relevant statistical measures such as confidence intervals, significance of error measurements, development and evaluation data sets, etc. - Excellent communication skills (written & spoken) and ability to collaborate effectively in a distributed, cross-functional team setting. Preferred Qualifications: - Track record of diving into data to discover hidden patterns and conducting error/deviation analysis - Ability to develop experimental and analytic plans for data modeling processes, use of strong baselines, ability to accurately determine cause and effect relations - The motivation to achieve results in a fast-paced environment. - Exceptional level of organization and strong attention to detail - Comfortable working in a fast paced, highly collaborative, dynamic work environment - Papers published in AI/ML venues of repute
IN, KA, Bengaluru
The Amazon Alexa AI team in India is seeking a talented, self-driven Applied Scientist to work on prototyping, optimizing, and deploying ML algorithms within the realm of Generative AI. Key responsibilities include: - Research, experiment and build Proof Of Concepts advancing the state of the art in AI & ML for GenAI. - Collaborate with cross-functional teams to architect and execute technically rigorous AI projects. - Thrive in dynamic environments, adapting quickly to evolving technical requirements and deadlines. - Engage in effective technical communication (written & spoken) with coordination across teams. - Conduct thorough documentation of algorithms, methodologies, and findings for transparency and reproducibility. - Publish research papers in internal and external venues of repute - Support on-call activities for critical issues Basic Qualifications: - Master’s or PhD in computer science, statistics or a related field - 2-7 years experience in deep learning, machine learning, and data science. - Proficiency in coding and software development, with a strong focus on machine learning frameworks. - Experience in Python, or another language; command line usage; familiarity with Linux and AWS ecosystems. - Understanding of relevant statistical measures such as confidence intervals, significance of error measurements, development and evaluation data sets, etc. - Excellent communication skills (written & spoken) and ability to collaborate effectively in a distributed, cross-functional team setting. - Papers published in AI/ML venues of repute Preferred Qualifications: - Track record of diving into data to discover hidden patterns and conducting error/deviation analysis - Ability to develop experimental and analytic plans for data modeling processes, use of strong baselines, ability to accurately determine cause and effect relations - The motivation to achieve results in a fast-paced environment. - Exceptional level of organization and strong attention to detail - Comfortable working in a fast paced, highly collaborative, dynamic work environment
IN, KA, Bengaluru
Amazon is investing heavily in building a world class advertising business and we are responsible for defining and delivering a collection of self-service performance advertising products that drive discovery and sales. Our products are strategically important to our Retail and Marketplace businesses driving long term growth. We deliver billions of ad impressions and millions of clicks daily and are breaking fresh ground to create world-class products. We are highly motivated, collaborative and fun-loving with an entrepreneurial spirit and bias for action. With a broad mandate to experiment and innovate, we are growing at an unprecedented rate with a seemingly endless range of new opportunities. The ATT team, based in Bangalore, is responsible for ensuring that ads are relevant and is of good quality, leading to higher conversion for the sellers and providing a great experience for the customers. We deal with one of the world’s largest product catalog, handle billions of requests a day with plans to grow it by order of magnitude and use automated systems to validate tens of millions of offers submitted by thousands of merchants in multiple countries and languages. In this role, you will build and develop ML models to address content understanding problems in Ads. These models will rely on a variety of visual and textual features requiring expertise in both domains. These models need to scale to multiple languages and countries. You will collaborate with engineers and other scientists to build, train and deploy these models. As part of these activities, you will develop production level code that enables moderation of millions of ads submitted each day.
US, WA, Seattle
The Search Supply & Experiences team, within Sponsored Products, is seeking an Applied Scientist to solve challenging problems in natural language understanding, personalization, and other areas using the latest techniques in machine learning. In our team, you will have the opportunity to create new ads experiences that elevate the shopping experience for our hundreds of millions customers worldwide. As an Applied Scientist, you will partner with other talented scientists and engineers to design, train, test, and deploy machine learning models. You will be responsible for translating business and engineering requirements into deliverables, and performing detailed experiment analysis to determine how shoppers and advertisers are responding to your changes. We are looking for candidates who thrive in an exciting, fast-paced environment and who have a strong personal interest in learning, researching, and creating new technologies with high customer impact. Key job responsibilities As an Applied Scientist on the Search Supply & Experiences team you will: - Perform hands-on analysis and modeling of enormous datasets to develop insights that increase traffic monetization and merchandise sales, without compromising the shopper experience. - Drive end-to-end machine learning projects that have a high degree of ambiguity, scale, and complexity. - Build machine learning models, perform proof-of-concept, experiment, optimize, and deploy your models into production; work closely with software engineers to assist in productionizing your ML models. - Design and run experiments, gather data, and perform statistical analysis. - Establish scalable, efficient, automated processes for large-scale data analysis, machine-learning model development, model validation and serving. - Stay up to date on the latest advances in machine learning. About the team We are a customer-obsessed team of engineers, technologists, product leaders, and scientists. We are focused on continuous exploration of contexts and creatives where advertising delivers value to shoppers and advertisers. We specifically work on new ads experiences globally with the goal of helping shoppers make the most informed purchase decision. We obsess about our customers and we are continuously innovating on their behalf to enrich their shopping experience on Amazon
US, WA, Seattle
Amazon.com strives to be Earth's most customer-centric company where customers can shop in our stores to find and discover anything they want to buy. We hire the world's brightest minds, offering them a fast paced, technologically sophisticated and friendly work environment. Economists at Amazon partner closely with senior management, business stakeholders, scientist and engineers, and economist leadership to solve key business problems ranging from Amazon Web Services, Kindle, Prime, inventory planning, international retail, third party merchants, search, pricing, labor and employment planning, effective benefits (health, retirement, etc.) and beyond. Amazon Economists build econometric models using our world class data systems and apply approaches from a variety of skillsets – applied macro/time series, applied micro, econometric theory, empirical IO, empirical health, labor, public economics and related fields are all highly valued skillsets at Amazon. You will work in a fast moving environment to solve business problems as a member of either a cross-functional team embedded within a business unit or a central science and economics organization. You will be expected to develop techniques that apply econometrics to large data sets, address quantitative problems, and contribute to the design of automated systems around the company. About the team The International Seller Services (ISS) Economics team is a dynamic group at the forefront of shaping Amazon's global seller ecosystem. As part of ISS, we drive innovation and growth through sophisticated economic analysis and data-driven insights. Our mission is critical: we're transforming how Amazon empowers millions of international sellers to succeed in the digital marketplace. Our team stands at the intersection of innovative technology and practical business solutions. We're leading Amazon's transformation in seller services through work with Large Language Models (LLMs) and generative AI, while tackling fundamental questions about seller growth, marketplace dynamics, and operational efficiency. What sets us apart is our unique blend of rigorous economic methodology and practical business impact. We're not just analyzing data – we're building the frameworks and measurement systems that will define the future of Amazon's seller services. Whether we're optimizing the seller journey, evaluating new technologies, or designing innovative service models, our team transforms complex economic challenges into actionable insights that drive real-world results. Join us in shaping how millions of businesses worldwide succeed on Amazon's marketplace, while working on problems that combine economic theory, advanced analytics, and innovative technology.