Using large language models (LLMs) to synthesize training data

Prompt engineering enables researchers to generate customized training examples for lightweight “student” models.

The machine learning models that power conversational agents like Alexa are typically trained on labeled data, but data collection and labeling are expensive and complex, creating a bottleneck in the development process.

Large language models (LLMs) such as the 20-billion-parameter Alexa Teacher Model (AlexaTM 20B) might look like a way to break that bottleneck, since they excel in few-shot settings — i.e., when only a handful of labeled examples are available. But their size and computational costs are unsuitable for runtime systems, which require low latency and support high traffic volumes.

To enable models that are lightweight enough for runtime use, even when real training data is scarce, we propose teaching via data (TvD), in which we use an LLM-based “teacher” model to generate synthetic training data for a specific task, then use the generated data to fine-tune a smaller “student” model.

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With an encoder-decoder architecture — rather than decoder only — the Alexa Teacher Model excels other large language models on few-shot tasks such as summarization and machine translation.

This blog post covers two of our recent papers on TvD. LINGUIST, published at the 2022 International Conference on Computational Linguistics (COLING), generates training data for joint intent classification and slot tagging (IC+ST). CLASP, published at the 2022 Conference of the Asia-Pacific Chapter of the Association for Computational Linguistics (AACL), generates training data for semantic parsing. Both tasks are core components of conversational AI.

We show that LINGUIST data generation improves on popular multilingual IC+ST benchmarks by 2 to 4 points absolute, while CLASP data generation improves multilingual semantic parsing by 5 to 6 points absolute.

The AlexaTM 20B model used in CLASP is now available on AWS JumpStart.

LINGUIST

Conversational-AI agents use intent classification and slot tagging (IC+ST) to understand the intent of a speaker’s request and identify the entities relevant to fulfilling that request. For example, when an agent is asked to “play ‘Wake Me Up’ by Avicii”, it might identify the intent as PlayMusic, with the slot value “wake me up” assigned to the slot Song and “Avicii” assigned to Artist. (Slot tagging in this context is also known as named-entity recognition, or NER.)

NLU example.png
An example of intent classification and slot tagging in natural-language understanding.

With real-world agents, the set of intents and slots grows over time as developers add support for new use cases. Furthermore, multilingual agents such as Alexa seek to maintain parity across languages when new intents and slots are developed, creating an additional bottleneck during development.

Suppose, for example, that we’re enabling a multilingual agent to understand the new intent GetWeather. To begin with, the intent may have only two associated utterances, in English and no other languages, annotated with the slots City and DayOfWeek. These two utterances alone are not enough to build a strong multilingual IC+ST model, so we need to obtain more training data.

GetWeather intent.png
Sample starter utterances for the GetWeather intent.

A simple baseline approach to expanding this dataset to a new language is to translate the text. Here is an example using AlexaTM 20B with an in-context one-shot prompt. The text in the yellow box is the input to the model, and we can sample as many outputs from the model as we want, shown in the blue boxes.

One-shot translation.png
Alternate translations sampled from AlexaTM 20B.

To get more examples in the original English, we can either translate these French outputs back to English (back-translation) or directly use a paraphrasing model, such as, again, AlexaTM 20B with an in-context prompt:

One-shot paraphrase.png
Using AlexTM 20B as a paraphrase generator.

While these approaches go a long way, they have two key limitations: (1) the outputs don’t have the slot tags labeled, so we need to use a separate model (e.g., one that does word alignment) to guess which output words are City and which DayOfWeek, a process that introduces noise; and (2) we cannot control the outputs — say, by restricting them to specific slot types and values.

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Dialogue simulator and conversations-first modeling architecture provide ability for customers to interact with Alexa in a natural and conversational manner.

To address these two problems, we propose LINGUIST: language model instruction tuning to generate annotated utterances for intent classification and slot tagging. To control outputs, we design an instruction prompt whose syntax resembles that of web markup languages like HTML/XML, which the language model is likely to have encountered during pretraining.

We also introduce an output format with brackets and numbers that enables the model to produce synthetic data with the slots already tagged. In the output “[1 boston ]”, for instance, the numeral “1” indicates the slot tag City. We then fine-tune the teacher model on prompts and targets from existing data — either from other intents or from a separate public dataset like MASSIVE.

When developing a new intent or slot with only a few examples, we can now instruct the LINGUIST model to generate the data we are looking for. For instance, we can generate data for the GetWeather intent that always uses “Dallas” as the City, tagged with the number 1. For the DayOfWeek slot, tagged as number 2, we can use the special wildcard instruction “*”, telling the model to fill in an appropriate value, and it will produce novel values like “Saturday” and “Thursday”, which did not appear in the original examples.

Basic LINGUIST prompt.png
By designing prompts that exploit regularities in the syntax of web markup languages like HTML/XML, we can fine-tune AlexaTM sequence-to-sequence models to generate labeled data with constrained slot values.

We also built a mechanism to control the output language: by simply changing the prompt to indicate “French” instead of English, we get outputs in French.

LINGUIST translation.png
Simply changing the word "English" to "French" in the prompt changes the model's output language.

Finally, LINGUIST can generate annotated training data even when we have zero examples to start with, by attending to natural-language label names like “GetWeather”, “City”, and “DayOfWeek”. In this case, there is less information on the input side, so the output contains more noise. However, the generated data is still useful for building a model for new intents and slots.

LINGUIST zero-shot.png
LINGUIST can produce coherent outputs even with zero examples.

In the paper, we show that LINGUIST outperforms state-of-the-art baselines like translation and paraphrasing by 2-4 points absolute on the public datasets SNIPS and mATIS++ across seven languages.

CLASP

While intent classification and slot tagging cover many interactions with conversational agents, they are limited in scope. For more complex queries, we instead apply semantic parsing (SP). Here is an example from the PIZZA dataset: “large pizza with extra cheese and pineapple hold the ham and two sprites please”. We need SP to recover relevant information like the value of the implicit Number slot, the scope of the modifiers Quantity and Not, and the association between multiple intents and slots.

PIZZA label example.png
An example of the labeling in the PIZZA dataset.

SP is even more difficult to annotate than IC+ST, so the training datasets tend to be smaller, especially in languages other than English; we don’t have a MASSIVE dataset for semantic parsing. For example, the PIZZA dataset has only 348 real examples to train on (and in our experiments, we also explore the lower-resource setting of 16 examples).

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Traditionally, Alexa has interpreted customer requests according to their intents and slots. If you say, “Alexa, play ‘What’s Going On?’ by Marvin Gaye,” the intent should be PlayMusic, and “‘What’s Going On?’” and “Marvin Gaye” should fill the slots SongName and ArtistName.

Again adopting the teaching-via-data (TvD) approach, we propose CLASP: few-shot cross-lingual data augmentation for semantic parsing. CLASP consists of four strategies to prompt LLMs like AlexaTM 20B to generate SP training data.

The first two strategies, CLASP-RS (replace slots) and CLASP-TS (translate slots), modify an existing parse by replacing the slots with other values, either from a catalogue of options or via translation to a new language. Then the model generates text to match the new parse.

CLASP-RS.png
An example of how CLASP-RS uses prompt engineering to convert parses with substitute slot values into natural language.

The other two strategies, CLASP-GB (generate both) and CLASP-TB (translate both), give the model more flexibility, instructing it to generate both the parse and the text, in either the same language or a new language.

CLASP-TB.png
CLASP-TB uses prompt engineering to generate both parses and texts in new languages.

AlexaTM 20B can perform these generation tasks quite reliably from only a few in-context examples, which is remarkable given that it was pretrained only on public text from the web and is not specialized for semantic parsing.

For our experiments on data generation for semantic parsing, the baselines we selected include grammar sampling (drawback: unrealistic examples) and translation with alignment (drawback: alignment is challenging and introduces noise).

MTOP results.png
CLASP results on the mTOP dataset.

Using English-language examples from the PIZZA dataset, in the low-resource setting with only 16 real examples, we improve exact-match accuracy by 5 points absolute, topping 85%. On the popular mTOP dataset, we improve over machine translation by 6 points absolute across four new languages, by leveraging only one annotated example from each language.

At Amazon Alexa AI, we continue to explore TvD for tasks such as question answering and dialogue and for additional languages. We have just scratched the surface of what’s possible and are optimistic about the future of TvD. We look forward to continuing to invent methods to improve our models and make our customers’ lives better and easier every day.

Research areas

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Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Key job responsibilities - Develop ML models for various recommendation & search systems using deep learning, online learning, and optimization methods - Work closely with other scientists, engineers and product managers to expand the depth of our product insights with data, create a variety of experiments to determine the high impact projects to include in planning roadmaps - Stay up-to-date with advancements and the latest modeling techniques in the field - Publish your research findings in top conferences and journals A day in the life We're using advanced approaches such as foundation models to connect information about our videos and customers from a variety of information sources, acquiring and processing data sets on a scale that only a few companies in the world can match. This will enable us to recommend titles effectively, even when we don't have a large behavioral signal (to tackle the cold-start title problem). It will also allow us to find our customer's niche interests, helping them discover groups of titles that they didn't even know existed. We are looking for creative & customer obsessed machine learning scientists who can apply the latest research, state of the art algorithms and ML to build highly scalable page personalization solutions. You'll be a research leader in the space and a hands-on ML practitioner, guiding and collaborating with talented teams of engineers and scientists and senior leaders in the Prime Video organization. You will also have the opportunity to publish your research at internal and external conferences. About the team Prime Video Recommendation Science team owns science solution to power recommendation and personalization experience on various Prime Video surfaces and devices. We work closely with the engineering teams to launch our solutions in production.
US, NY, New York
About Sponsored Products and Brands The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About our team The Search Ranking and Interleaving (R&I) team within Sponsored Products and Brands is responsible for determining which ads to show and the quality of ads shown on the search page (e.g., relevance, personalized and contextualized ranking to improve shopper experience, where to place them, and how many ads to show on the search page. This helps shoppers discover new products while helping advertisers put their products in front of the right customers, aligning shoppers’, advertisers’, and Amazon’s interests. To do this, we apply a broad range of GenAI and ML techniques to continuously explore, learn, and optimize the ranking and allocation of ads on the search page. We are an interdisciplinary team with a focus on improving the SP experience in search by gaining a deep understanding of shopper pain points and developing new innovative solutions to address them. A day in the life As an Applied Scientist on this team, you will identify big opportunities for the team to make a direct impact on customers and the search experience. You will work closely with with search and retail partner teams, software engineers and product managers to build scalable real-time GenAI and ML solutions. You will have the opportunity to design, run, and analyze A/B experiments that improve the experience of millions of Amazon shoppers while driving quantifiable revenue impact while broadening your technical skillset. Key job responsibilities - Solve challenging science and business problems that balance the interests of advertisers, shoppers, and Amazon. - Drive end-to-end GenAI & Machine Learning projects that have a high degree of ambiguity, scale, complexity. - Develop real-time machine learning algorithms to allocate billions of ads per day in advertising auctions. - Develop efficient algorithms for multi-objective optimization using deep learning methods to find operating points for the ad marketplace then evolve them - Research new and innovative machine learning approaches.