Rohit re-MARS.png
Alexa AI senior vice president and head scientist Rohit Prasad onstage at re:MARS 2022.

Alexa's head scientist on conversational exploration, ambient AI

Rohit Prasad on the pathway to generalizable intelligence and what excites him most about his re:MARS keynote.

In a talk today at re:MARS — Amazon’s conference on machine learning, automation, robotics, and space — Rohit Prasad, Alexa AI senior vice president and head scientist, discussed the emerging paradigm of ambient intelligence, in which artificial intelligence is everywhere around you, responding to requests and anticipating your needs, but fading into the background when you don’t need it. Ambient intelligence, Prasad argued, offers the most practical route to generalizable intelligence, and the best evidence for that is the difference that Alexa is already making in customers’ lives.

Amazon Science caught up with Prasad to ask him a few questions about his talk.

  1. Q. 

    What is ambient intelligence?

    A. 

    Ambient intelligence is artificial intelligence [AI] that is embedded everywhere in our environment. It is both reactive, responding to explicit customer requests, and proactive, anticipating customer needs. It uses a broad range of sensing technologies, like sound, vision, ultrasound, atmospheric sensing like temperature and humidity, depth sensors, and mechanical sensors, and it takes actions, playing your favorite tune, looking up information, buying products you need, or controlling thermostats, lights, or blinds in your smart home.

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    Ambient intelligence is best exemplified by AI services like Alexa, which we use on a daily basis. Customers interact with Alexa billions of times each week. And thanks to predictive and proactive features like Hunches and Routines, more than 30% of smart-home interactions are initiated by Alexa.

  2. Q. 

    Why does ambient intelligence offer the most practical route to generalizable intelligence?

    A. 

    Alexa is made up of more than 30 machine learning systems that can each process different sensory signals. The real-time orchestration of these sophisticated machine learning systems makes Alexa one of the most complex applications of AI in the world.

    30+ ML systems.cropped.png
    Alexa is made up of more than 30 machine learning systems that process different sensory signals.

    Still, our customers demand even more from Alexa as their personal assistant, advisor, and companion. To continue to meet customer expectations, Alexa can’t just be a collection of special-purpose AI modules. Instead, it needs to be able to learn on its own and to generalize what it learns to new contexts. That’s why the ambient-intelligence path leads to generalizable intelligence.

    Generalizable intelligence [GI] doesn’t imply an all-knowing, all-capable, über AI that can accomplish any task in the world. Our definition is more pragmatic, with three key attributes: a GI agent can (1) accomplish multiple tasks; (2) rapidly evolve to ever-changing environments; and (3) learn new concepts and actions with minimal external human input. For inspiration for such intelligence, we don’t need to look far: we humans are still the best example of generalization and the standard for AI to aspire to.

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    We’re already seeing some of this today, with AI generalizing much better than ever before. Foundational Transformer-based large language models trained with self-supervision are powering many tasks with significantly less manually labeled data than was required before. For example, our large language model pretrained on Alexa interactions — the Alexa Teacher Model — captures knowledge that is used in language understanding, dialogue prediction, speech recognition, and even visual-scene understanding. We have also proven that models trained on multiple languages often outperform single-language models.

    Another element of better generalization is learning with little or no human involvement. Alexa’s self-learning mechanism is automatically correcting tens of millions of defects — both customer errors and errors in Alexa’s language-understanding models — each week. Customers can teach Alexa new behaviors, and Alexa can automatically generalize them across contexts — learning, for instance, that terms used to describe lighting settings can also be applied to speaker settings.

  3. Q. 

    Generalizing across contexts and reliably predicting customer needs will require more common sense than most AI systems exhibit today. How does common sense fit in to this picture?

    A. 

    To begin with, Alexa already exhibits common sense in a number of areas. For example, if you say to Alexa, “Set a reminder for the Super Bowl”, Alexa not only identifies the Super Bowl date and time but converts it into the customer’s time zone and reminds the customer 10 minutes before the start of the game, so they can wrap up what they are doing and get ready to watch the game.

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    Another example is suggested Routines, where Alexa detects frequent customer interaction patterns and proactively suggests automating them via a Routine. So if someone frequently asks Alexa to turn on the lights and turn up the heat at 7:00 a.m., Alexa might suggest a Routine that does that automatically.

    Even if the customer didn’t set up a Routine, Alexa can detect anomalies as part of its Hunches feature. For example, Alexa can alert you about the garage door being left open at 9:00 p.m., if it's usually closed at that time.

    Moving forward, we are aspiring to take automated reasoning to a whole new level. Our first goal is the pervasive use of commonsense knowledge in conversational AI. As part of that effort, we have collected and publicly released the largest dataset for social common sense in an interactive setting.

    We have also invented a generative approach that we call think-before-you-speak. In this approach, the AI learns to first externalize implicit commonsense knowledge — that is, “think” — using a large language model combined with a commonsense knowledge graph such as ConceptNet. Then it uses this knowledge to generate responses — that is, to “speak”.

    Think-before-you-speak.cropped.png
    An overview of the think-before-you-speak approach.

    For example, if during a social conversation on Valentine’s day a customer says, “Alexa, I want to buy flowers for my wife”, Alexa can leverage world knowledge and temporal context to respond with “Perhaps you should get her red roses”.

    We’re also working to enable Alexa to answer complex queries that require multiple inference steps. For example, if a customer asks, "Has Austria won more skiing medals than Norway?", Alexa needs to combine the mention of skiing medals with temporal context to infer that the customer is asking about the Winter Olympics. Then Alexa needs to resolve “skiing” to the set of Winter Olympics events that involve skiing, which is not trivial, since those events can have names like “Nordic combined” and “biathlon”. Next, Alexa needs to retrieve and aggregate medal counts for each country and, finally, compare results.

    Skiing medals.cropped.png
    The Alexa AI team is working to enable Alexa to answer complex queries that require multiple inference steps.

    A key requirement for responding to such questions is explainability. Alexa shouldn't just reply "yes" but provide a response that summarizes Alexa's inference steps, such as "Norway has won X medals in skiing events in the Winter Olympics, which is Y more than Austria".

  4. Q. 

    What’s the one thing you are most excited about from your re:MARS keynote?

    A. 

    If I had to pick one thing among the suite of capabilities we showed at re:MARS, I’d say it is conversational explorations. Through the years, we have made Alexa far more knowledgeable, and it has gained expertise in many domains of information to answer natural-language queries from customers.

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    Now, we are taking such question answering to the next level. We are enabling conversational explorations on ambient devices, so you don’t have to pull out your phone or go to your laptop to explore information on the web. Instead, Alexa guides you on your topic of interest, distilling a wide variety of information available on the web and shifting the heavy lifting of researching content from you to Alexa.

    The idea is that when you ask Alexa a question — about a news story you’re following, a product you’re interested in, or, say, where to hike — the response includes specific information to help you make a decision, such as an excerpt from a product review. If that initial response gives you enough information to make a decision, great. But if it doesn’t — if, for instance, you ask for other options — that’s information that Alexa can use to sharpen its answer to your question or provide helpful suggestions.

    Making this possible required three different types of advances. One is in dialogue flow prediction through deep learning in Alexa Conversations. The second is web-scale neural information retrieval to match relevant information to customer queries. And the third is automated summarization, to distill information from one or multiple sources.

    Alexa Conversations is a dialogue manager that decides what actions Alexa should take based on customer interactions, dialogue history, and the current query or input. It lets users navigate and select information on-screen in a natural way — say, searching by topics or partial titles. And it uses query-guided attention and self-attention mechanisms to incorporate on-screen context into dialogue management, to understand how users are referencing entities on-screen.

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    Web-scale neural information retrieval retrieves information in different modalities and in different languages, at the scale of billions of data points. Conversational explorations uses Transformer-based models to semantically match customer queries with relevant information. The models are trained using a multistage training paradigm optimized for diverse data sources.

    And finally, conversational explorations uses deep-learning models to summarize information in bite-sized snippets, while keeping crucial information.

    Customers will soon be able to experience such explorations, and we’re excited to get their feedback, to help us expand and enhance this capability in the months ahead.

    Amazon re:MARS 2022 - Day 2 - Keynote
    43:36 Rohit Prasad, SVP and Head Scientist, Alexa AI, Amazon

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Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. We are seeking a highly skilled and analytical Research Scientist. You will play an integral part in the measurement and optimization of Amazon Music marketing activities. You will have the opportunity to work with a rich marketing dataset together with the marketing managers. This role will focus on developing and implementing causal models and randomized controlled trials to assess marketing effectiveness and inform strategic decision-making. This role is suitable for candidates with strong background in causal inference, statistical analysis, and data-driven problem-solving, with the ability to translate complex data into actionable insights. As a key member of our team, you will work closely with cross-functional partners to optimize marketing strategies and drive business growth. Key job responsibilities Develop Causal Models Design, build, and validate causal models to evaluate the impact of marketing campaigns and initiatives. Leverage advanced statistical methods to identify and quantify causal relationships. Conduct Randomized Controlled Trials Design and implement randomized controlled trials (RCTs) to rigorously test the effectiveness of marketing strategies. Ensure robust experimental design and proper execution to derive credible insights. Statistical Analysis and Inference Perform complex statistical analyses to interpret data from experiments and observational studies. Use statistical software and programming languages to analyze large datasets and extract meaningful patterns. Data-Driven Decision Making Collaborate with marketing teams to provide data-driven recommendations that enhance campaign performance and ROI. Present findings and insights to stakeholders in a clear and actionable manner. Collaborative Problem Solving Work closely with cross-functional teams, including marketing, product, and engineering, to identify key business questions and develop analytical solutions. Foster a culture of data-informed decision-making across the organization. Stay Current with Industry Trends Keep abreast of the latest developments in data science, causal inference, and marketing analytics. Apply new methodologies and technologies to improve the accuracy and efficiency of marketing measurement. Documentation and Reporting Maintain comprehensive documentation of models, experiments, and analytical processes. Prepare reports and presentations that effectively communicate complex analyses to non-technical audiences.
US, WA, Seattle
About Sponsored Products and Brands The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About our team The Gnome team within the Sponsored Products and Brands (SPB) improves ad selection helping shoppers reach their shopping mission. To do this, we apply a broad range of machine learning, causal inference, reinforcement learning based optimization techniques and LLMs to continuously explore, learn, and optimize ads shown. We are an interdisciplinary team with a focus on customer obsession and inventing and simplifying. Our primary focus is on improving the ads experience by gaining a deep understanding of shopper pain points and developing new innovative solutions to address them. A day in the life As an Applied Scientist on this team, you will be responsible to improve quality of ads shown using in-session and offline signals via online experimentation, ML modeling, simulation, and online feedback. As an Applied Scientist on this team, you will identify opportunities for the team to make a direct impact on customers and the search experience. You will work closely with with search and retail partner teams, software engineers and product managers to build scalable real-time ML solutions. You will have the opportunity to design, run, and analyze A/B experiments that improve the experience of millions of Amazon shoppers while driving quantifiable revenue impact while broadening your technical skillset. #GenAI