The science behind ultrasonic motion sensing for Echo

Reducing false positives for rare events, adapting Echo hardware to ultrasound sensing, and enabling concurrent ultrasound sensing and music playback are just a few challenges Amazon researchers addressed.

Routine setup.gif
An example of how to use the Alexa app to configure Routines with ultrasound-based motion-detection triggers.

Last fall, Amazon introduced ultrasound-based motion detection, to enable Alexa customers to initiate Routines, or prespecified sequences of actions, when certain types of motion are detected (or not detected). For instance, Routines could be configured to automatically turn the lights on, play music, or announce weather or traffic when motion is detected near a customer’s Echo device, indicating that someone has entered the room.

There are many different motion detection technologies, but we selected ultrasound because it works in low-light conditions or even in the dark and, unlike radio waves, ultrasound waves do not travel through drywall, so there's less risk of detecting motion in other rooms.

Getting the technology to work on existing Echo hardware required innovation on a number of fronts — among other things, reducing false alarms by adequately sampling long-tail data; devising a self-calibration feature to adjust to variations in commodity hardware; and filtering out distortion during concurrent ultrasound detection and music playback. We describe the details below.

Ultrasound-based presence detection

With ultrasound-based presence detection (USPD), an ultrasonic signal (>=32 kHz) is transmitted via onboard loudspeakers, and changes in the signal received at the microphones are monitored to detect motion.

Ultrasound sensors can be broadly categorized as using Doppler sensing or time-of-flight sensing. In Doppler sensing, once the signal is transmitted, the system detects motion by looking for frequency shifts in the recorded spectrum of the signal, which are caused by its reflection from moving objects. This frequency shift is similar to the shift in sound frequencies you hear in a police car siren it is approaching you or moving away from you.

Doppler-Illustration.gif
Doppler sensing detects motion by looking for frequency shifts in the recorded spectrum of a transmitted signal, which are caused by reflection from moving objects.

In time-of-flight sensing, variations in the arrival time of the reflected signal are monitored to detect changes in the environment. We use Doppler sensing due to the robustness of its motion detection signal and because it generalizes well across the cases when Alexa is or is not playing audio simultaneously.

The magnitude of the Doppler-shifted signal depends on factors such as distance from target to source, the size and absorption coefficient of the target, the absorption coefficient of the room, and even the humidity and temperature in the room. In addition, when a person moves through a closed space, not only do we observe multiple Doppler components due to various parts of the body moving in different directions with different speeds, but we also observe repetitions of those components due to reflections.

Because of all these complexities, the signal received at the source is not at all as clean as a single tone with a frequency shift. In practice, what we observe looks more like this:

Motion spectrogram.png
Spectrogram of the signal received at device microphones when there is motion near the device.
Fan only.gif
Spectrogram of the signal received at device microphones when there is no motion in the room other than a rotating floor fan.
Fan and motion.gif
Spectrogram of the signal with both the rotating floor fan and human motion.

Further, moving objects such as fans and curtains introduce their own Doppler shifts, which have to be rejected since they do not necessarily indicate people’s presence. Below are two spectrograms, one of a room with no motion other than a rotating floor fan and another with both a fan and human motion near a device. As can be seen, they are difficult to tell apart.

These complications mean that conventional signal processing is insufficient to recognize human motion from Doppler-shifted signals. So we instead use deep learning, which should be able to recognize more heterogeneous patterns in the signal.

Below is a high-level block diagram of our USPD algorithm. On the signal transmitter side, a device- and environment-dependent optimal ultrasound signal is transmitted through the onboard loudspeaker. This signal gets reflected from a moving object and is then captured by the onboard microphone array. The signal is preprocessed and then passed to a neural-network-based classifier to detect motion.

uspd-simplified-diagram(2).png
High-level block diagram of USPD algorithm.

False alarms

The biggest algorithmic challenge we faced was achieving high detection accuracy while keeping the false-alarm rate low. Reducing false-alarm rates is especially challenging because of the well-known long-tail problem in AI: there are a multitude of rare events that could fool a detector, but their rarity means that they’re usually underrepresented in training data.

To address this problem, we started by training a seed model on a relatively small amount of data. First, we used the seed model to sort through large amounts of data and extract infrequent events. Second, we used a model trained on that rare-event data to automatically capture infrequent events during our internal data collection process. Data captured by these methods eventually helped us address the long-tail problem and achieve extremely low false-alarm rates.

Deployment challenges

Deploying the trained model brought its own challenges. We wanted to enable USPD with the lowest possible emission level, while still retaining a sufficient detection range, and do all of this with no additional hardware costs (i.e., using the available microphones and loudspeakers on Echo devices instead of dedicated ultrasound transmitters). Further, we decided to support always-on motion detection. This meant being able to detect motion even when a user is playing music from the device speakers. Finally, we added algorithms to improve the user experience in the presence of only minor motion and spent a considerable amount of effort to support Amazon’s goal of reducing our devices’ power consumption. We describe these in more detail below.

Hardware variations and environmental conditions

Using onboard loudspeakers and microphones for ultrasound transmission and sensing meant that we had to manage variable acoustic characteristics. Mass-produced devices are known to have a certain variation in amplitude and phase response, and it is very difficult to control the response of loudspeakers in the ultrasonic frequency range without affecting yield rates. To manage these hardware variations and environmental variations, we designed automatic device calibration modules to tailor emission frequencies and levels to both the devices’ hardware idiosyncrasies and the acoustic properties of the rooms in which they are used. This helped us provide a consistent user experience across devices without increasing device costs.

Music playback.gif
Signal spectrum observed in an empty room with concurrent music playback.
Motion and music playback.gif
Signal spectrum observed with both concurrent music playback and motion near device.
Cleaned-up music.gif
The signal observed in an empty room with concurrent music playback after passing through our multimicrophone algorithm.
Cleaned-up motion and music.gif
The signal with both concurrent playback and motion near the device after passing through our multimicrophone algorithm.

Sensing with concurrent music playback

Music playback is a key use case for Echo devices, which poses challenges, since we use device loudspeakers to simultaneously play music and emit ultrasound. Specifically, when low-frequency music content (such as bass sounds) is played together with an ultrasonic signal, the distortion shows up as noise in the ultrasound region. This noise is inaudible to listeners, but it interferes with the frequencies we use for sensing.

In order to enhance the ultrasound signal and get reasonable range performance in the presence of concurrent music, we developed an adaptive algorithm that uses the different magnitude and phase of distortion and motion features at different microphones to identify and remove distortion.

Major and minor motion

Human movements can be broadly categorized as either major or minor. Major movements include walking into or through an area, while minor movements include reaching for a telephone while seated, turning the pages in a book, opening a file folder, and picking up a coffee cup. Detecting minor movements is difficult, as their ultrasound spectra have very low signal-to-noise ratios (SNRs) compared to major movements, and detecting low-SNR events often means high false-positive rates. At the same time, detecting minor movements is extremely important for recognizing a user’s continued presence after walking into the room.

We developed an algorithm that changes the sensitivity of the detector based on context, such as time elapsed since the last major movement. After a customer walks into the room, the device operates at high sensitivity to detect minor movements for continued presence sensing, so we can provide the best of both worlds — high sensitivity to movements and low false-alarm rates.

Low-power mode

Reducing power consumption is an important goal at Amazon, so we implemented our solution on a low-power digital signal processor (DSP). This required a lot of code and optimizations of the neural-network architecture.

Specifically, as real-time systems, DSPs have strict computation schedules and budgets. This prevented us from deploying deeper neural network models, but we managed to trade off detection latency (on the order of 50 milliseconds) for higher accuracy by combining our neural models with custom DSP implementations. In addition, we disable ultrasonic emission when it is not essential; for example, we disable emissions for set periods of time after detecting presence.

The launch of far-field ultrasonic motion sensing on Echo devices is an exciting development, which will enable our customers to easily automate their day-to-day needs. We are looking forward to inventing more on behalf of our customers.

Acknowledgments: Special thanks to Tarun Pruthi for his contributions to this post.

Research areas

Related content

US, WA, Seattle
Join us at the forefront of Amazon's sustainability initiatives to work on environmental and social advancements that support Amazon's long-term worldwide sustainability strategy. At Amazon, we're working to be the most customer-centric company on earth. To get there, we need exceptionally talented, bright, and driven people who are passionate about making a meaningful impact on communities and the environment while helping shape the future of sustainable business practices. Sustainability Science and Innovation (SSI) is a multi-disciplinary team within WW Sustainability combining science, analytics, economics, statistics, machine learning, product development, and engineering expertise. We use data across the sustainability imperatives (carbon, water, waste, biodiversity, environmental risk and more) and these skills and capabilities to identify, develop, experiment, and scale the scientific solutions and innovations necessary for Amazon, customers and partners to help them solve their hardest unmet and evolving sustainability needs and goals. The Worldwide Sustainability (WWS) organization is seeking an exceptional scientific leader to join Amazon's Sustainability Science and Innovation team as a Researcher Scientist for Materials Chemistry Innovation. This role focuses on hands-on experimental research in materials chemistry to accelerate the discovery and validation of sustainable materials through systematic synthesis, characterization, and performance testing. You will lead the design and execution of experimental research campaigns targeting catalysts, functional materials, and sustainability-relevant chemistries across multivariate parameter spaces. You will establish scientific strategy and technical roadmaps for materials discovery while leading research initiatives that tackle complex sustainability challenges in critical industrial sectors. This position requires driving breakthrough solutions in materials synthesis and characterization through internal capabilities and strategic partnerships with universities, industry scientists, and government laboratories. You will mentor junior scientists and engineers while collaborating across Amazon's Innovation Lab Network to translate research into scalable solutions. Your leadership will be essential in developing early-stage, cost-effective materials that address significant technical and economic challenges fundamental to Amazon's operations, requiring you to navigate complex trade-offs between immediate deliverables and long-term environmental impact. You will also shape how emerging automation and AI tools are applied to accelerate materials discovery workflows. The ideal candidate demonstrates extensive experience in materials synthesis, advanced characterization techniques, and systematic experimental design for performance validations. You must possess proven ability to lead cross-functional teams, establish research priorities, and drive scientific innovation from concept to implementation. Deep technical expertise in materials testing methods, combined with strategic vision for translating research into practical applications is essential. Experience with high-throughput and combinatorial experimental approaches to efficiently explore large design spaces is highly valued. Your work will establish new paradigms in sustainable materials discovery through rigorous experimental research and performance testing, directly contributing to Amazon's sustainability goals while creating scalable solutions that extend beyond the company's immediate operations. Key job responsibilities - Develop scientific models that help solve complex and ambiguous sustainability problems, and extract strategic learnings from large datasets. - Work closely with applied scientists and software engineers to implement your scientific models. - Support early-stage strategic sustainability initiatives and effectively learn from, collaborate with, and influence stakeholders to scale-up high-value initiatives. - Support research and development of cross-cutting technologies for industrial decarbonization, including building the data foundation and analytics for new AI models. - Drive innovation in key focus areas including packaging materials, building materials, and alternative fuels. About the team Diverse Experiences: World Wide Sustainability (WWS) values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Inclusive Team Culture: It’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth: We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
US, WI, Madison
As a Data Scientist on the Shopbop/Zappos Catalog Tech team, you will design and implement scientific approaches to revolutionize how we manage and enhance our product catalog data for our world-class selection of Shoes, Kids, and Active wear. You will work with Zappos' Senior leadership team to solve complex data challenges through advanced analytics and machine learning - creating innovative solutions and influencing product decisions through data-driven insights. You will lead critical initiatives to reduce catalog errors, accelerate product data capture, and develop state-of-the-art image classification systems for fashion features. You will partner daily with engineering teams and business stakeholders to provide expert guidance on model selection and implementation. As a member of the Zappos technical staff, you will leverage machine learning technologies and have access to industry leaders in AI/ML and E-Commerce to help grow your expertise. You will also routinely collaborate with data science teams across our sister companies at Amazon.com and Shopbop.com. You will push the boundaries of what's possible with applied machine learning and bring innovative solutions to bear for customers (including computer vision, NLP, and advanced ML models). You will think big about how data science can transform our catalog operations and be persistent in delivering robust, scalable solutions. Key job responsibilities Design and implement machine learning approaches to improve catalog data quality. Develop and validate scientific methodologies for automated data capture and classification. Partner with engineering teams to integrate ML models into production systems. Create and present analysis that drives decision-making at the senior leadership level. A day in the life You start the day reviewing model performance metrics, noting some drift in the image classification system that needs investigation. You spend the morning developing a new approach to reduce product attribute errors using recent advances in LLMs. In the afternoon, you meet with engineering teams to advise on model architecture for a new feature, and wrap up by analyzing the results of your latest A/B test on data capture efficiency improvements. About the team Zappos/Shopbop Catalog Tech team owns the software that drives our photostudio, product cataloging, and integration to Amazon's marketplace. We use Amazon's Leadership Principals and Engineering Expertise but have our own fun vibe. We are located in Madison WI, and Las Vegas NV.
US, NY, New York
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About the team SPB Agent team's vision is to build a highly personalized and context-aware agentic advertiser guidance system that seamlessly integrates Large Language Models (LLMs) with sophisticated tooling, operating across all experiences. The SPB-Agent is the central agent that interfaces with advertisers across Ads Console, Selling Partner portals (Seller Central, KDP, Vendor Central), and internal Sales systems. We identify high-impact opportunities spanning from strategic product guidance to granular optimization and deliver them through personalized, scalable experiences grounded in state-of-the-art agent architectures, reasoning frameworks, sophisticated tool integration, and model customization approaches including fine-tuning, MCP, and preference optimization. This presents an exceptional opportunity to shape the future of e-commerce advertising through advanced AI technology at unprecedented scale, creating solutions that directly impact millions of advertisers.
GB, London
Come build the future of entertainment with us. Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching? Prime Video is a premium streaming service that offers customers a vast collection of TV shows and movies — all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows from Originals and Exclusive content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels which they can cancel at anytime and to rent or buy new release movies and TV box sets on the Prime Video Store. Prime Video is a fast-paced, growth business — available in over 240 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on. Prime Video Commerce's mission is to present the right offer to the right customer at the right time — across subscriptions, channels, and transactional video in every market and on every device. Our science team replaces static business rules with ML-driven decisions that personalise the entire commerce journey, from discovery through to checkout and beyond. We operate at scale across hundreds of millions of customers, and we are now expanding into new frontiers — combining the latest advances in agentic and generative AI, behavioural simulation, and causal inference to understand the impact of our decisions before they reach customers. We are looking for an Applied Scientist to join the Prime Video Commerce Insights team who will work on the latest research and machine learning to build scalable personalisation solutions. You will develop and deploy customer-facing models, understand customer behaviour at scale, and explore emerging techniques that help us make better decisions faster. This is a hands-on role working with a high performing and high visibility multidisciplinary group of engineers and scientists in the London office, focused on improving the customer experience for Prime Video and the wider Amazon organization. You will contribute to the design of machine learning models that scale to large quantities of data and serve low-latency recommendations to all customers worldwide. You will embody scientific rigor in designing and executing experiments to demonstrate the technical efficacy and business value of your methods. You will work alongside a science and engineering team that embodies the customer obsession principle by developing recommendation and decision systems that raise the profile of Prime Video Commerce as a global leader in machine learning and personalisation. Successful candidates will have strong technical ability, a focus on customers by applying a customer-first approach, and excellent teamwork and communication skills. The position offers exceptional opportunities for every candidate to grow their technical and non-technical skills. Key job responsibilities - Research, design, and implement recommendation systems that personalise across different customer experience touch points. - Collaborate with engineers to deploy and integrate successful model experiment results into large-scale, complex Amazon production systems with low latency. - Provide machine learning thought leadership to both technical and business leaders, with the ability to think strategically about business, product, and technical challenges. - Be a subject matter expert in reinforcement learning approaches for the team and actively contribute to the science roadmap - Define the science roadmap and research agenda that aligns with the organisation's priorities and production constraints. - Work with technical product managers to work backwards from what's important to customers and deliver machine-backed solutions. - Report and share results with the team and wider scientific community by authoring documents that are both statistically rigorous and compellingly relevant, exemplifying good scientific practice in a business environment. A day in the life You will be both a research leader and a hands-on innovator within the Commerce Insights organisation. You'll collaborate with talented engineers and senior leaders to solve problems that are uniquely challenging at Amazon's scale: personalising commerce decisions across multiple business lines balancing competing objectives across offerings, and positively impacting hundreds of millions of customers worldwide. The problems here are technically deep — combining large-scale ML, causal reasoning, and behavioural modelling in a domain where every decision carries real revenue and customer experience consequences. Your research will ship to production and move metrics that matter. About the team You will join a team of great team of engineers and applied scientists with a proven track record of solving highly complex, ambiguous problems — work that has produced patents and publications at top-tier conferences. The team has direct visibility to senior Prime Video leadership, and collaborates broadly across Commerce, Content, and Platform teams to shape how customers discover, subscribe to, and engage with video content. This is a team that operates at the intersection of rigorous research and real-world impact, where your ideas move from whiteboard to production for hundreds of millions of customers.
US, NY, New York
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers and enhance the shopping experience, for customers. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities We are looking for an Applied Scientist to join the Sponsored Prompts team within the Conversational Discovery Experiences (CAX) in Sponsored Products and Brands. This team owns Sponsored Prompt generation, quality and personalization, a new conversational ad format powered by large language models (LLMs) that helps shoppers discover products across Amazon.com. As an Applied Scientist, you will design and build core components of the prompt generation pipeline, develop new prompt themes, and improve quality frameworks that drive coverage expansion across all surfaces. You will define and run experiments to improve CTR, helpfulness, and advertiser outcomes, and contribute to the science roadmap for prompt generation and personalization. This role requires strong technical depth in NLP, LLMs, and information retrieval, combined with the ability to translate research into production systems at scale. You will work across organizational boundaries with engineering, product, and business teams to turn science investments into measurable business impact.
US, WA, Seattle
Amazon's Customer Experience and Business Trends (CXBT) is seeking a Data Science Manager to lead a team of scientists and engineers within Benchmarking Economics Analytics and Measurement (BEAM). BEAM is a central analytics and science function that drives Amazon's quantification of CX improvement opportunities through comparative benchmarks, partnering with stakeholders across CXBT, business domain teams, Finance, SCOT, and other centralized science teams. This is a hands-on leadership role for a manager who can set technical direction, build durable data products, and grow people. You will own the strategy and roadmap for a portfolio of analytics products, working backward from leadership and stakeholder needs to deliver insights that inform decisions at the speed of business. Key job responsibilities - Build a holistic metrics and trend-detection product. Lead the team to design and operationalize an always-on framework of indicators that surfaces emerging business trends reliably enough to brief senior leaders. - Partner with cross-org stakeholders to drive product adoption and impact. Work directly with internal customers and partner teams to ensure our products are tightly aligned with business use cases, translate ambiguous problems into well-scoped analytics solutions, and drive adoption so that insights translate into decisions and measurable business impact. - Manage, mentor, and grow the team. Hire, develop, and retain a high-performing team of scientists and engineers. Set clear expectations, give actionable feedback, create stretch opportunities, and build the bench strength needed to scale the team's scope over time. - Lead the transformation from traditional analytics to a GenAI-native operating model. Shape and execute the team's technical strategy to evolve from manual, study-based analytics toward GenAI-enabled products and workflows — accelerating insight generation, improving self-serve access for stakeholders, and freeing capacity for deeper scientific investment.
US, TX, Dallas
Amazon Web Services (AWS) Applied AI Solutions (AAIS) is on a mission to make AI real for enterprises. We build and deploy production AI solutions that drive measurable business outcomes at scale, bringing together applied scientists, AI architects, business development professionals, and GTM specialists to help customers move from AI experimentation to production impact. Within AAIS, the GTM Acceleration team activates the field, measures impact, and scales what works. We are the connective tissue between AAIS product and science teams and the worldwide field organization, ensuring our AI solutions reach customers effectively, that we quantify the value we deliver, and that we build repeatable motions that scale globally. We are looking for an Applied Scientist who will serve as a force multiplier across our customer engagement teams, building the analytical foundations, predictive models, and reusable tooling that power our go-to-market strategy. You will work at the intersection of data science, machine learning, and business strategy, building models that quantify our value proposition, and creating scalable analytical assets that accelerate every engagement. This is a highly visible, high-impact role where your work directly influences how we demonstrate and measure the value of AWS AI solutions for enterprise customers. You will operate with significant autonomy, owning the scientific direction of your projects while collaborating with software engineers, product managers, and business stakeholders. You will identify the right methodology for each problem, whether that is a classical statistical approach, a modern deep learning technique, or a novel combination, and communicate your findings clearly to both technical and non-technical audiences. This role spans Connect Customer initiatives and across the Applied AI solution portfolio, offering the opportunity to pioneer data science approaches that scale intelligent analytics worldwide. If you thrive at the intersection of rigorous science and customer-facing impact and are energized by translating complex model outputs into business decisions, we want to talk to you. Key job responsibilities Design, develop, and deploy statistical models and machine learning pipelines to drive product improvements, business decisions, and customer outcomes Work directly with customers during production pilots to build and deploy AI solutions that demonstrate measurable business value Design and execute A/B experiments and causal inference analyses to measure the impact of new features and model changes Build ROI models, business case tools, and forecasting systems for demand prediction, capacity planning, workforce optimization, and value quantification Apply NLP and generative AI techniques to extract insights from structured and unstructured data at scale, and partner with software engineers to productionize models with reliability, monitoring, and operational excellence Build and own customer analytics capabilities including segmentation (by size tier, AI adoption, product penetration, entitlement), usage trend analysis, propensity modeling, and foundational datasets combining service usage with sales data Create self-service analytics platforms and automated insight delivery mechanisms that enable leadership to pull strategic intelligence on demand Enable field teams with reusable analytical assets, diagnostic notebooks, benchmarking studies, and scalable tooling that accelerate customer engagements Own success metrics and create mechanisms to measure model performance, adoption, and business impact across customer cohorts Define strategic frameworks and GTM recommendations by segment, translating data patterns and market signals into actionable go-to-market motions and investment priorities Communicate findings and technical trade-offs to senior leadership and customer executives through written documents (6-pagers, science reviews) and presentations, operating as a shared resource across 2-3 teams simultaneously About the team Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.
US, CA, Palo Alto
Amazon Advertising is one of Amazon's fastest growing and most profitable businesses. Amazon's advertising portfolio helps merchants, retail vendors, and brand owners succeed via native advertising, which grows incremental sales of their products sold through Amazon. The primary goals are to help shoppers discover new products they love, be the most efficient way for advertisers to meet their business objectives, and build a sustainable business that continuously innovates on behalf of customers. Our products and solutions are strategically important to enable our Retail and Marketplace businesses to drive long-term growth. We deliver billions of ad impressions and millions of clicks and break fresh ground in product and technical innovations every day! Amazon continues to develop its advertising program. Ads run in our Stores (including Consumer Stores, Books, Amazon Business, Whole Foods Market, and Fresh) and Media and Entertainment publishers (including Fire TV, Fire Tablets, Kindle, Alexa, Twitch, Prime Video, Freevee, Amazon Music, MiniTV, Audible, IMDb, and others). In addition to these first-party (1P) publishers, we also deliver ads on third-party (3P) publishers. We have a number of ad products, including Sponsored Products and Sponsored Brands, display and video products for smaller brands, including Sponsored Display and Sponsored TV. We also operate ad tech products, including Amazon Marketing Cloud (a clean-room for advertisers), Amazon Publisher Cloud (a clean-room for publishers), and Amazon DSP (an enterprise-level buying tool that brings together our ad tech for buying video, audio, and display ads). Key job responsibilities This role is focused on diving deep into Amazon Ads data, especially full funnel ads campaigns, a new AI-driven workflow provided to advertisers. Rolling out this workflow at scale is critical for Amazon in 2026.
US, NY, New York
We are seeking a Robotics/AI Motor Control Scientist to develop cutting-edge machine learning algorithms for motor control systems in robots. In this role, you will focus on creating and optimizing intelligent motor control strategies to enable robots to perform complex, whole-body tasks. Your contributions will be essential in advancing robotics by enabling fluid, reliable, and safe interactions between robots and their environments. Key job responsibilities - Develop controllers that leverage reinforcement learning, imitation learning, or other advanced AI techniques to achieve natural, robust, and adaptive motor behaviors - Collaborate with multi-disciplinary teams to integrate motor control systems with robotic hardware, ensuring alignment with real-world constraints such as actuator dynamics and energy efficiency - Use simulation and real-world testing to refine and validate control algorithms - Stay updated on advancements in robotics, AI, and control systems to apply advanced techniques to robotic motion challenges - Lead technical projects from conception through production deployment - Mentor junior scientists and engineers - Bridge research initiatives with practical engineering implementation About the team Fauna Robotics, an Amazon company, is building capable, safe, and genuinely delightful robots for everyday life. Our goal is simple: make robots people actually want to live and interact with in everyday human spaces. We believe that future won’t arrive until building for robotics becomes far more accessible. Today, too much effort is spent reinventing the fundamentals. We’re changing that by developing tightly integrated hardware and software systems that make it faster, safer, and more intuitive to create real-world robotic products. Our work spans the full stack: mechanical design, control systems, dynamic modeling, and intelligent software. The focus is not just functionality, but experience. We’re building robots that feel responsive, expressive, and genuinely useful. At Fauna, you’ll work at the frontier of this space, helping define how robots move, manipulate, and interact with people in natural environments. It’s an opportunity to solve hard problems across hardware and software with a team focused on making robotics accessible and joyful to build. If you care about making robotics real for everyone and building systems that are as delightful as they are capable, we’re interested in hearing from you. an opportunity to solve hard problems across hardware and software with a team focused on making robotics accessible and joyful to build. If you care about making robotics real for everyone and building systems that are as delightful as they are capable, we’re interested in hearing from you.
IL, Tel Aviv
Are you a scientist interested in pushing the state of the art in machine learning and recommendation systems? Are you interested in working on novel ideas that can positively impact millions of customers? Do you wish you had access to large datasets and tremendous computational resources? Answer yes to any of these questions and you will be a great fit for our team at Amazon. Our team is part of Amazon’s Personalization organization, a high-performing group that leverages Amazon’s expertise in machine learning, big data, distributed systems, and user experience design to deliver the best shopping experiences for our customers. Our team builds large-scale machine-learning solutions that delight customers with personzlized content recommendations, at the right time, with the right level of explanation. As an Applied Scientist in our team, you will be responsible for the research, design, and development of new AI technologies for personalization. You will adopt or invent new machine learning and analytical techniques in the realm of recommendations and large language models. You will collaborate with scientists, engineers, and product partners locally and abroad. Your work will include inventing, experimenting with, and launching new features, products and systems. Please visit https://www.amazon.science for more information.