Image shows people in brightly colored yellow and orange safety vests and helmets inside a mine, the person on the right is operating a drone, which is flying in the center foreground
Under Guilherme Pereira's guidance, the Field and Aerial Robotics Laboratory at the University of West Virginia is researching fundamental challenges facing ground and aerial robots as they operate in unknown and unstructured environments such as mines.
Courtesy of Guilherme Pereira

Why a Brazilian robotics expert moved to West Virginia to work on robots

Guilherme Pereira, a 2019 Amazon Research Award recipient, is researching methods to improve a robot’s ability to work autonomously.

When Guilherme A.S. Pereira arrived at the University of West Virginia from his native Brazil in 2018, he was focused on a single, long-term mission: moving prototype robotic concepts from his newly created Field and Aerial Robotics Laboratory into the real world in order to solve practical but complex commercial challenges. Under Pereira’s guidance, the lab is researching fundamental challenges facing ground and aerial robots as they operate in unknown and unstructured environments.

A photo of Guilherme Pereira, an associate professor at West Virginia University’s Department of Mechanical and Aerospace Engineering
After 15 years teaching electrical engineering and computer science at Universidade Federal de Minas Gerais in Brazil, Guilherme Pereira joined West Virginia University’s Department of Mechanical and Aerospace Engineering as an associate professor.

After 15 years teaching electrical engineering and computer science at Universidade Federal de Minas Gerais in Brazil, Pereira’s passion for robots led him to Morgantown where officials at WVU’s Department of Mechanical and Aerospace Engineering were envisioning robotics as a strategic growth area. There, as an associate professor, he would have a chance to push the field forward by tackling some of the fundamental obstacles accompanying the emergence of autonomous robots working alongside humans in the natural world.

For Pereira, Morgantown offers an ideal landing spot for his life’s work. He grew up in Minas Gerais, a mountainous region in southeast Brazil. He was fascinated by technology as a young student, taking electronics courses and tinkering with computers. He became fascinated by robots as an undergraduate and joined a robotics club to create soccer robots for competitions. After completing a master’s degree in robotics, he embraced the field.

Using robots to help people

While teaching at the university in Brazil, Pereira took a sabbatical in 2015 as a visiting scholar in the Robotics Institute at Carnegie-Mellon University in Pittsburgh. It was there that he decided it was time to permanently relocate to the U.S. WVU had several openings in robotics and when WVU’s Department of Mechanical and Aerospace Engineering offered him a post, he jumped at it.

In West Virginia, Pereira discovered a field experiment waiting to happen.

Image shows a person in a brightly colored yellow and orange safety vest, mask, and helmet working on a drone in a mine. The person is standing, the drone is sitting on a table in the foreground.
The Field and Aerial Robotics Laboratory lab at West Virginia University is focused on trying to specify the trajectory of drone robots so they can navigate safely inside mines.
Courtesy of Guilherme Pereira

Famed for its coal mining industry, the state also mines 10 million tons of limestone each year. These mines are much larger and, Pereira noted, can be more dangerous than coal mines. Big trucks move about inside the mines, and the pillars that hold up the ceilings and walls must be inspected regularly for cracks and other damage that can lead to collapse.

Pereira and his students created a prototype of a robotic ground vehicle tethered to a drone to handle these dangerous tasks.

Pereira noted that those safety concerns mean robots are a better fit in some instances. His group has been in contact with some mining companies, as well as the university’s mining department, hoping to turn its prototype into a working model.

In addition, nearly 80 percent of West Virginia is covered by forest, and while the threat of fire is less common relative to western US forests, there are major problems created by invasive species of insects and plants. The team is creating a prototype of an autonomous robotic drone that can maneuver around the daunting mazes of trees and brush. Robotic inspection drones, zipping around the forest, searching for unwanted bugs and flora, is a goal, but it requires flawless navigation technology in a dynamic environment.

Using simulation, the lab is focused on trying to specify the trajectory of drone robots so they can navigate safely in the forest or inside mines, to avoid obstacles and people.

The rise of autonomous robots

Autonomous mobile robots have already staked a vital place in industrial applications, from manufacturing to transportation and delivery. These robots require frequent human interaction in order to program them to adapt to changing environments as well as keeping them charged and running. Put simply, the challenge of designing a way for robots to work autonomously is a daunting one.

One of the things we are trying to do is get data from an environment, and do very, very fast processing, so the robot can detect and avoid obstacles.
Guilherme Pereira

“Having robots working without human direction, for several days or weeks or years, is something we are worried about,” Pereira said. “The problem is that for a robot working long-term, say days at a time, the environment will change. Over years, the environment will change even more. In the forest, you will have plants and trees growing, seasonal changes, sometimes snow, sometimes sunshine, sometimes rain. And indoors, furniture gets moved around, people will be moving around, even other robots will present obstacles.

“If a robot recognizes a chair and table, it will know it’s in the dining room, for example. If that changes, the robot will have a rough time localizing itself and figuring that out.”

Pereira identified two key areas that required attention. For robots to work autonomously for long periods in changing environments, such as forests or mines, or anywhere where people are living and working, they must be able to adapt instantly. In order to do so, a massive amount of data must be processed in real time, something that is too compute-intensive to be done locally on the robot itself. So Pereira decided to focus his research on parallel and cloud computing, specifically mapping and motion planning, as a blueprint for building such robots.

Image shows a drone hovering in the air inside of a mine in the foreground, there is a table with some equipment on it and a chair in the background
Similar to drones, robots must be able to adapt instantly if they're going to work autonomously for long periods in changing environments, such as forests or mines. In order to do so, a massive amount of data must be processed in real time.
Courtesy of Guilherme Pereira

By using the cloud, where there is an abundant supply of memory and processing power, maps of a changing environment can be pre-processed from the flow of data and transmitted to a robot in action. And computation aimed at plotting a robot’s motion using new motion planning algorithms can be done much faster in parallel with a robot’s CUDA-based on-board computer. CUDA (Compute Unified Device Architecture) is an inexpensive parallel computing platform and application programming interface.

“One of the things we are trying to do is get data from an environment, and do very, very fast processing, so the robot can detect and avoid obstacles,” Pereira explained.

Amazon Research Award

In 2019, Pereira received an Amazon Research Award for “Parallel and Cloud Computing for Long-Term Robotics.” The funds supported his research, and allowed him to add a PhD student, to help launch the project. The award also introduced his lab to Amazon Web Services (AWS), making his project the first one in his group to effectively apply cloud computation.

Everything I do is about having robots, not to replace people, but augment them, to help people with the kinds of repetitive tasks that robots can do better than people.
Guilherme Pereira

Pereira worked closely with Vamshi Konduri, an AWS senior solutions architect for robotics. Konduri’s team provides solutions and services to help customers build robotics equipped with capabilities such as critical intelligence, data/video processing, and analytics.

“The strategy that Guilherme was proposing in the research required tools to connect robots to the cloud, process data, and leverage smart computing capabilities, all of which AWS was well poised to provide with the breadth and depth of services we have to offer,” Konduri said.

Konduri was impressed with Pereira’s efforts. “He is forward thinking with pragmatic but cutting-edge research ideas,” Konduri said. “He is leveraging the progress and trends in other areas such as cloud computing.”

Pereira has embraced the challenges he sees in the future of his work. “One thing I eventually want to see are robots operating closely with people, working together,” Pereira said. “That is very hard to do now.”

“The big challenge is to make those robots intelligent in a way that people will be safe near them and the robots will actually help them,” he said. “I see robot farmers, delivery robots working for Amazon, robots you can trust to move among people. Everything I do is about having robots, not to replace people, but augment them, to help people with the kinds of repetitive tasks that robots can do better than people.”

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Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. We are seeking a highly skilled and analytical Research Scientist. You will play an integral part in the measurement and optimization of Amazon Music marketing activities. You will have the opportunity to work with a rich marketing dataset together with the marketing managers. This role will focus on developing and implementing causal models and randomized controlled trials to assess marketing effectiveness and inform strategic decision-making. This role is suitable for candidates with strong background in causal inference, statistical analysis, and data-driven problem-solving, with the ability to translate complex data into actionable insights. As a key member of our team, you will work closely with cross-functional partners to optimize marketing strategies and drive business growth. Key job responsibilities Develop Causal Models Design, build, and validate causal models to evaluate the impact of marketing campaigns and initiatives. Leverage advanced statistical methods to identify and quantify causal relationships. Conduct Randomized Controlled Trials Design and implement randomized controlled trials (RCTs) to rigorously test the effectiveness of marketing strategies. Ensure robust experimental design and proper execution to derive credible insights. Statistical Analysis and Inference Perform complex statistical analyses to interpret data from experiments and observational studies. Use statistical software and programming languages to analyze large datasets and extract meaningful patterns. Data-Driven Decision Making Collaborate with marketing teams to provide data-driven recommendations that enhance campaign performance and ROI. Present findings and insights to stakeholders in a clear and actionable manner. Collaborative Problem Solving Work closely with cross-functional teams, including marketing, product, and engineering, to identify key business questions and develop analytical solutions. Foster a culture of data-informed decision-making across the organization. Stay Current with Industry Trends Keep abreast of the latest developments in data science, causal inference, and marketing analytics. Apply new methodologies and technologies to improve the accuracy and efficiency of marketing measurement. Documentation and Reporting Maintain comprehensive documentation of models, experiments, and analytical processes. Prepare reports and presentations that effectively communicate complex analyses to non-technical audiences.
US, WA, Seattle
About Sponsored Products and Brands The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About our team The Gnome team within the Sponsored Products and Brands (SPB) improves ad selection helping shoppers reach their shopping mission. To do this, we apply a broad range of machine learning, causal inference, reinforcement learning based optimization techniques and LLMs to continuously explore, learn, and optimize ads shown. We are an interdisciplinary team with a focus on customer obsession and inventing and simplifying. Our primary focus is on improving the ads experience by gaining a deep understanding of shopper pain points and developing new innovative solutions to address them. A day in the life As an Applied Scientist on this team, you will be responsible to improve quality of ads shown using in-session and offline signals via online experimentation, ML modeling, simulation, and online feedback. As an Applied Scientist on this team, you will identify opportunities for the team to make a direct impact on customers and the search experience. You will work closely with with search and retail partner teams, software engineers and product managers to build scalable real-time ML solutions. You will have the opportunity to design, run, and analyze A/B experiments that improve the experience of millions of Amazon shoppers while driving quantifiable revenue impact while broadening your technical skillset. #GenAI