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AWS AI: Generative AI call for proposals — Spring 2023

Advancing the frontiers of machine learning.

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About this CFP

AWS offers a broad and deep set of tools for businesses to create impactful machine learning solutions faster. Our mission is to share our learnings and ML capabilities as fully managed services, and put them into the hands of every scientist and developer.

AWS AI aims to advance machine learning research by funding development of open-source tools and research that benefit the machine learning community at large, or impactful research that uses machine learning tools on AWS, including AWS AI Services, AWS ML Services (AWS AI Services, AWS ML Services (Amazon SageMaker, Amazon SageMaker Ground Truth, Amazon SageMaker Neo, and Amazon Augmented AI), and Apache MXNet on AWS.

AWS AI is soliciting funding proposals related to generative AI. We specifically aim to solicit funding proposals that focus on innovation related to supporting annotators with machine learning and artificial intelligence. Proposals should be attached to one or more of the following themes:

  1. New approaches that improve the capabilities of foundational models without fine-tuning: chaining, advanced prompting techniques (e.g., chain of thought, self-consistency), integration with external services and APIs, data augmented generation, etc.).
  2. Novel approaches that improve the capabilities of generative models to perform complex and composite tasks, potentially involving multiple types of inputs and outputs (text, images, videos, audio, structured data).
  3. Novel approaches for using generative models to create synthetic data sets at scale with specified properties.
  4. Work on open source projects that provide building blocks for developing applications with generative AI.
  5. New approaches to responsibly building and operating generative models, including measuring, preventing or mitigating hallucinations, biases or other forms of harmful or undesired output.

Other generative AI topics are also welcome.

Timeline

Submission period: March 15 to April 26, 2023.

Decision letters will be sent out August 2023.

Award details

Selected Principal Investigators (PIs) may receive the following:

  • Unrestricted funds, no more than $70,000 USD on average
  • AWS Promotional Credits, no more than $50,000 USD on average
  • Training resources, including AWS tutorials and hands-on sessions with Amazon scientists and engineers

Awards are structured as one-year unrestricted gifts. The budget should include a list of expected costs specified in USD, and should not include administrative overhead costs. The final award amount will be determined by the awards panel.

Eligibility requirements

Please refer to the ARA Program rules on the FAQ page.

Proposal requirements

PIs are encouraged to exemplify how their proposed techniques or research studies will apply to tasks related to generative AI. PIs should either include plans for open source contributions or state that they do not plan to make any open source contributions (data or code) under the proposed effort. Proposals for this CFP should be prepared according to the proposal template and are encouraged to be a maximum of 5 pages, not including Appendices.

Selection criteria

ARA will make the funding decisions based on the creativity and quality of the scientific content, and potential impact to the research community and society at large.

Expectations from recipients

To the extent deemed reasonable, Award recipients should acknowledge the support from ARA. Award recipients will inform ARA of publications, presentations, code and data releases, blogs/social media posts, and other speaking engagements referencing the results of the supported research or the Award. Award recipients are expected to provide updates and feedback to ARA via surveys or reports on the status of their research. Award recipients will have an opportunity to work with ARA on an informational statement about the awarded project that may be used to generate visibility for their institutions and ARA.

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Sr. Applied Scientist, Sponsored Products and Brands
US, WA, Seattle
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising! The Amazon Sponsored Products and Brands is looking for a talented Sr. Applied Scientist to join the Global Optimization science team at the forefront of advertising technology innovation. We are working backwards from emerging markets to reimagine Amazon's advertising stack from the ground up, leveraging multilingual and multi-modal GenAI technologies — including semantic hash designs, LLMs, and more — to deliver solutions that scale to non-US marketplaces from day one. This is your opportunity to be part of a small, high-impact team that prototypes, invents, and ships state-of-the-art solutions that will define the future of digital advertising. The ideal candidate combines entrepreneurial drive with deep technical expertise, thriving in ambiguous, fast-moving environments where you define the path forward with minimal structure. Our team regularly goes from ideas on the whiteboard to production-grade experiments. Your Customer Obsession fuels your passion for translating science into real-world value for millions of advertisers and customers worldwide. You are consistently Right, A Lot when navigating complex technical decisions, demonstrating the rare ability to identify solutions that drive maximum impact with minimal resources. Whether you're architecting scalable GenAI systems or optimizing multi-task recommendation engines, you cut through complexity to find the solutions that deliver the most results. Your GenAI experience goes beyond theoretical knowledge—you have successfully delivered value with state-of-the-art technologies at Amazon scale, understanding both the promise and practical challenges of deploying machine learning in production environments (evaluations, etc.). You're not just a scientist or just an engineer—you're a builder who sees the bigger picture and knows how to make it reality. Key job responsibilities * Architect next-generation systems that replace legacy monolithic infrastructure with scalable, intelligent solutions that scale worldwide on day one. * Pioneer breakthrough applied science in multi-modal GenAI applications for advertising, combining text, image, and multi-lingual support. * Drive end-to-end innovation from research ideation through production deployment at Amazon scale. * Lead cross-functional collaboration with product, engineering, and business teams to translate science into customer impact. About the team You will join a newly-founded team with a broad mandate to experiment and innovate, with a focus on driving growth of sponsored products ad experiences across non-US marketplaces. This broad charter gives us the flexibility to explore and apply scientific techniques to novel product problems. You will have the satisfaction of seeing your work improve the experience of millions of Amazon shoppers worldwide while driving quantifiable revenue impact. More importantly, you will have the opportunity to broaden your technical skills, and be a science leader in an environment that thrives on creativity, experimentation, and product innovation.
Applied Scientist II, Amazon B2B Payments and Lending
US, WA, Seattle
Are you passionate about leveraging your applied science skills to deliver actionable insights that impact daily business decisions? Do you like using ML, GenAI, Causal Inference, Reinforcement Learning and Experimentation to answer challenging product and customer behavior questions? Do you want to be a technical leader and build flexible and global solutions for complex financial services/payments, risk, and causal problems? If so, here is a great opportunity to consider! Amazon B2B Payments & Lending is seeking an Applied Scientist II who will combine their technical expertise with business acumen to generate critical insights that will set the strategic direction of the business. You will be a thought leader on the team, help set the team's strategic focus and roadmaps, and design and build systems/solutions that support financial products, working closely with business/product partners and engineers. You will utilize ML/GenAI/Causal Inference/Reinforcement Learning/Experimentation methodologies, data and coding skills, problem solving and analytical skills, and excellent communication to deliver customer value. Amazon offers a full range of benefits that support you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include: 1. Medical, Dental, and Vision Coverage 2. Maternity and Parental Leave Options 3. Paid Time Off (PTO) 4. 401(k) Plan. If you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! At Amazon, we value people with unique backgrounds, experiences, and skillsets. If you’re passionate about this role and want to make an impact on a global scale, please apply!
Machine Learning Scientist / Applied Scientist, EU Prime and Marketing Analytics & Science (PRIMAS)
ES, M, Madrid
Are you interested in changing how Amazon does marketing — moving beyond platform-optimized broad reach to campaigns that find the right customer, at the right moment, using Amazon's unmatched 1P data? We are seeking an Applied Scientist to join PRIMAS (Prime & Marketing Analytics and Science). In this role, you will design and run the experiments that answer the foundational question for EU marketing: does adding 1P audience signal on top of Value-Based Optimization (VBO) improve marketing efficiency — and if so, for which customer cohorts, on which surfaces, and at what scale? Amazon's current marketing model is largely platform-led: we set objectives and let platforms optimize toward conversion. This approach works well for broad acquisition but systematically underserves lifecycle goals — it cannot distinguish between a Bargain Hunter who will never pay full price and a high-potential customer one nudge away from becoming a Prime member. This role sits at the center of changing that. You will build the 1P audiences, design the experiments that test them, and generate the evidence that guides how Amazon allocates hundreds of millions in marketing spend. Year 1 is an experimentation year. You will deploy 1P audiences across multiple surfaces and channels — Meta, Google, Amazon Display Ads — and measure incrementally against VBO baselines. The goal is not to replace platform optimization but to understand when and where the combination of 1P signal + VBO outperforms VBO alone, and to build the experimental infrastructure that makes this learning scalable. Key job responsibilities 1P Audience Development & Experimentation: - Build and validate 1P audience segments from Amazon behavioral, transactional, and lifecycle data - Design experiments that isolate the incremental effect of 1P audience signal over platform VBO baselines - Deploy audiences across activation surfaces and establish measurement standards that make cross-surface comparison valid Causal Measurement & Incrementality: - Apply causal inference methods to measure the true incremental lift of audience-based targeting vs. VBO - Develop power analysis frameworks and guardrails that enable rapid experimentation without underpowered or conflated tests - Deliver optimization recommendations grounded in experimental evidence: which cohorts respond, which surfaces deliver, which creative strategies drive behavior change Scaling the Learning: - Build reusable audience and measurement frameworks that can be deployed across campaigns and channels — year 1 experiments should produce infrastructure, not one-off analyses - Document experimental learnings in a way that informs both the 2026 roadmap and the business case for investing further in 1P audience capabilities in 2027+ - Partner with engineering and PMT to translate validated audience prototypes into production-ready solutions that scale beyond the experimentation phase About the team The PRIMAS team, is part of a larger tech tech team of 100+ people called WIMSI (WW Integrated Marketing Systems and Intelligence). WIMSI core mission is to accelerate marketing technology capabilities that enable de-averaged customer experiences across the marketing funnel: awareness, consideration, and conversion.
Psychometrician, AWS Training & Certification
US, VA, Arlington
The AWS Certification team is seeking a Psychometrician with experience working with criterion-referenced assessment programs to support a large global AWS Certification and Credentialing program. In this role, you will support all psychometric aspects of exam development and operation, including job analyses, standard setting, automated test assembly, item and test analyses, optimal item bank design, quality assurance, and project planning. You will work closely with a team of psychometricians, subject matter experts, certification exam program managers, publishing, delivery, security, and product management teams to support ongoing analyses of exam and credential data. To be successful in this position, you must be highly motivated, creative, detail oriented, and a self-starter who is able to think big, execute, ensure high quality, yet stay focused on the details. Key job responsibilities • Conduct Job Task Analysis (JTA) workshops and post-JTA survey analyses to define the blueprint and test specifications for new certifications or updates to existing certifications • Conduct standard setting studies to set the passing score for exams and credentials • Run item analysis to evaluate quality and performance of exam items • Use automated test assembly procedures to assemble forms or item pools • Work with content development to track item bank trends and optimize the health of item banks • Support the development of a cloud-based analytics and reporting system • Partake in development and performance analysis of credentials • Interpret and clearly communicate the results of analyses to stakeholders through written and oral reports • Follow the accreditation standards set by ISO/IEC:2012 17024 and the National Council for Certifying Agencies (NCCA) as they relate to valid psychometric practices • Contribute to the development and execution of the strategic goals regarding the AWS certification and credentialing program. • Consult with leadership, internal staff, external consultants, and industry leaders regarding advancement of current offerings
Data Scientist, Security Issue Management
US, WA, Seattle
Are you interested in building Agentic AI solutions that solve complex builder experience challenges with significant global impact? The Security Tooling team designs and builds high-performance AI systems using LLMs and machine learning that identify builder bottlenecks, automate security workflows, and optimize the software development lifecycle—empowering engineering teams worldwide to ship secure code faster while maintaining the highest security standards. As a Data Scientist on our Security Tool team, you will focus on building state-of-the-art ML models to enhance builder experience and productivity. You will identify builder bottlenecks and pain points across the software development lifecycle, design and apply experiments to study developer behavior, and measure the downstream impacts of security tooling on engineering velocity and code quality. Our team rewards curiosity while maintaining a laser-focus on bringing products to market that empower builders while maintaining security excellence. Competitive candidates are responsive, flexible, and able to succeed within an open, collaborative, entrepreneurial, startup-like environment. At the forefront of both academic and applied research in builder experience and security automation, you have the opportunity to work together with a diverse and talented team of scientists, engineers, and product managers and collaborate with other teams. This role offers a unique opportunity to work on projects that could fundamentally transform how builders interact with security tools and how organizations balance security requirements with developer productivity. Key job responsibilities Design and run rigorous experiments to evaluate and improve security tooling performance, builder experience, and adoption across hundreds of thousands of builders, multiple security tools, and diverse business verticals. Lead the end-to-end lifecycle of data science and ML models — from research and experimentation through production launch — including defining success metrics, obtaining stakeholder sign-off, and managing rollout. Conduct online and offline analyses to measure the real-world impact of security tooling improvements beyond adoption metrics, including downstream effects on vulnerability resolution, builder productivity, and organizational security posture. Develop and deploy production-grade machine learning and statistical models using Python, SQL, and related tools to automate insights, detect patterns, and drive decision-making across STF's security tool ecosystem. Perform large-scale exploratory data analysis on builder feedback, ticket resolution, tool usage, and customer satisfaction data to uncover patterns, identify opportunities, and inform product and tooling decisions. Translate complex research findings into clear insights and recommendations for technical and non-technical stakeholders at all levels, including STF leadership metric reporting and customer satisfaction publications. Contribute to Amazon's scientific community and the broader research field through collaboration and publication in top-tier venues. A day in the life Morning - Review overnight pipeline health — nudge systems, ticket classification models, and adoption dashboards running as expected - Join daily standup with the SDI team to align on priorities and flag blockers - Dive into exploratory analysis — investigating a spike in unresolved tickets or segmenting builder feedback to understand adoption gaps Midday - Partner with security tool owners (e.g., Shepherd, Talos, Scorecard) to review experiment results — did the latest nudge improve resolution rates? - Translate findings into actionable recommendations for leadership reviews or WBR updates - Analyze CSAT survey data to surface emerging dissatisfaction themes Afternoon - Write production code — building features for the classification pipeline, optimizing SQL for the metrics scorecard, or iterating on a model for predicting resolution timelines - Collaborate with STF stakeholders to define success metrics for an upcoming model launch - Document findings, update trackers, and queue next steps About the team Diverse Experiences Amazon Security values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why Amazon Security? At Amazon, security is central to maintaining customer trust and delivering delightful customer experiences. Our organization is responsible for creating and maintaining a high bar for security across all of Amazon’s products and services. We offer talented security professionals the chance to accelerate their careers with opportunities to build experience in a wide variety of areas including cloud, devices, retail, entertainment, healthcare, operations, and physical stores. Inclusive Team Culture In Amazon Security, it’s in our nature to learn and be curious. Ongoing DEI events and learning experiences inspire us to continue learning and to embrace our uniqueness. Addressing the toughest security challenges requires that we seek out and celebrate a diversity of ideas, perspectives, and voices. Training & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, training, and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.
Senior Applied Scientist, Catalog System Services Science
US, WA, Seattle
At Amazon Selection and Catalog Systems (ASCS), our mission is to power the online buying experience for customers worldwide so they can find, discover, and buy any product they want. We innovate on behalf of our customers to ensure uniqueness and consistency of product identity and to infer relationships between products in Amazon Catalog to drive the selection gateway for the search and browse experiences on the website. We're solving a fundamental AI challenge: establishing product relevant information at unprecedented scale with Frontier Models and Agents. The scale is staggering: billions of products, petabytes of multimodal data, millions of sellers, dozens of languages, and infinite product diversity ranging from electronics to groceries to digital content. The research challenges are immense. GenAI and VLMs hold transformative promise for catalog understanding, but we operate where traditional methods fail: ambiguous problem spaces, incomplete and noisy data, inherent uncertainty, reasoning across both images and textual data, and explaining decisions at scale. Enriching product information requires sophisticated models that reason across text, images, and structured data, all while maintaining accuracy and trust for high-stakes business decisions affecting millions of customers daily. Amazon's Catalog System Services Science team is looking for an innovative and customer-focused applied scientist to help us make the world's best product catalog even better. In this role, you will partner with technology and business leaders to build new state-of-the-art algorithms, models, and services. You will pioneer advanced GenAI solutions that power next-generation agentic shopping experiences, working in a collaborative environment where you can experiment with massive data from the world's largest product catalog, tackle problems at the frontier of AI research, rapidly implement and deploy your algorithmic ideas at scale, across millions of customers. Key job responsibilities * Formulate novel research problems at the intersection of GenAI, multimodal learning, and large-scale information retrieval. In essence, translating ambiguous business challenges into tractable scientific frameworks * Design and implement leading models leveraging frontier models, and agentic architectures to enrich catalog information at billion-product scale * Pioneer explainable AI methodologies that balance model performance with scalability requirements for production systems impacting millions of daily customer decisions * Own end-to-end ML pipelines from research ideation to production deployment, processing petabytes of multimodal data with rigorous evaluation frameworks * Define research roadmaps aligned with business priorities, balancing foundational research with incremental product improvements * Mentor peer scientists and engineers on advanced ML techniques, experimental design, and scientific rigor, building organizational capability in GenAI and multimodal AI * Represent the team in the broader science community - publishing findings, delivering tech talks, and staying at the forefront of GenAI, VLM, and agentic system research
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