This picture is an overhead shot inside an Amazon center, workers can be seen moving amidst hundreds of boxes which sit on conveyor belts and carts, in the upper left foreground, a yellow railing extends into the distance.
When faced with the need to evolve Amazon’s supply chain to meet customer needs, a team of scientists, developers, and other professionals worked together to create an inventory planning system that would help Amazon fulfill its delivery promises.
F4D Studios

The evolution of Amazon’s inventory planning system

How Amazon’s scientists developed a first-of-its-kind multi-echelon system for inventory buying and placement.

For every order placed on the Amazon Store, mathematical models developed by Amazon’s Supply Chain Optimization Technologies organization (SCOT) work behind the scenes to ensure that product inventories are best positioned to fulfill the order. 

Forecasting models developed by SCOT predict the demand for every product. Buying systems determine the right level of product to purchase from different suppliers, while large-scale placement systems determine the optimal location for products across the hundreds of facilities belonging to Amazon’s global fulfillment network.

“With hundreds of millions of products sold across multiple geographies, developing automated models to make inventory planning decisions at Amazon scale is one of the most challenging and rewarding parts of our work,” said Deepak Bhatia, vice president of Supply Chain Optimization Technologies at Amazon.

We made the decision to redesign Amazon’s supply chain systems from the ground up.
Deepak Bhatia

In the first half of the past decade, Amazon transitioned from a largely manual supply chain management system to an automated one. However, when faced with the need to evolve Amazon’s supply chain to meet customer needs, and the introduction of same day delivery services like Prime Now, the team moved to replace that system with a new one that would better help Amazon fulfill delivery promises made to customers.

“As far back as 2016, we were able to see that the automated system we had at the time wouldn’t help us meet the ever-growing expectations of our customers,” Bhatia recalled. “As a result, we made the decision to redesign Amazon’s supply chain systems from the ground up.”

A global company catering to local needs

“In 2016, Amazon’s supply chain network was designed for scenarios where inventory from any fulfillment center could be shipped to any customer to meet a two-day promise,” said Salal Humair, senior principal research scientist at Amazon who has been with the company for seven years.

This design was inadequate for the new world in which Amazon was operating; one shaped by what Humair calls the “globalization-localization imperative.” Amazon’s expansion included an increasing number of international locations — at the time, the company had 175 fulfillment centers serving customers in 185 countries around the world.

“Meeting the needs of our customer base meant that we needed to serve those customers in multiple geographies,” Humair said.

As Amazon continued to expand internationally, the company also launched one-day and same day delivery windows in local regions for services like Amazon Prime and Amazon Prime Now.

“We quickly realized that in addition to serving customers around the globe, we also had to pivot from functioning as a national network to a local one, where we could position inventory close to our customers,” Humair says.

A row of five profile photos shows, left to right, Deepak Bhatia, vice president of Supply Chain Optimization Technologies at Amazon; Salal Humair, senior principal research scientist; Alp Muharremoglu, a senior principal scientist; Jeff Maurer, a vice president; and Yan Xia, principal applied scientist.
Left to right, Deepak Bhatia, vice president of Supply Chain Optimization Technologies at Amazon; Salal Humair, senior principal research scientist; Alp Muharremoglu, a senior principal scientist; Jeff Maurer, a vice president in SCOT; and Yan Xia, principal applied scientist, were among those instrumental in migrating Amazon to the multi-echelon system.

In addition to the ‘globalization-localization imperative,’ the growing complexity of Amazon’s supply chain network further complicated matters. To meet the increased customer demand for a diverse variety of shipping speeds, Amazon’s fulfillment network was expanding to include an increasing number of building types and sizes: from fulfillment centers (for everyday products) and non-sortable fulfillment centers (for larger items), to smaller fulfillment centers catering to same-day orders, and distribution centers that supplied products to downstream fulfillment centers. The network was increasingly becoming layered, and fulfillment centers in one layer (or echelon) were acting as suppliers to other layers.

“We had to reimagine every aspect of our system to account for this increasing number of echelons,” Humair said.

The science behind multi-echelon inventory planning

The sheer scale of Amazons operations posed a significant challenge from a scientific perspective. Amazon Store orders are fulfilled through complex dynamic optimization processes — where a real-time order assignment system can choose to fulfill an order from the optimal fulfillment center that can meet the customer promise. This real-time order assignment makes inventory planning an incredibly complex problem to solve.

Other inventory-related dependencies further complicate matters: the same pool of inventory is frequently used to serve demand for orders with different shipping speeds. Consider a box of diapers: it can be used to fulfill an order for a two-day Prime delivery. It can also be used to ease the life of harried parents who have placed an order on Prime Now, and need diapers for their baby delivered in a two-hour window.

Amazon’s scientists also have to contend with a high degree of uncertainty. Customer demand for products cannot be perfectly predicted even with the most advanced machine learning models. In addition, lead times from vendors are subject to natural variation due to manufacturing capacity, transportation times, weather, etc., adding another layer of uncertainty.

This required building a custom solution, one that relies on sound scientific principles and rigor, and borrowing ideas from academic literature as building blocks, but with ground-breaking in-house invention.
Alp Muharremoglu

Humair notes that the scale of Amazon’s operations, the complexity of the network, and the uncertainties associated with the company’s dynamic ordering system make it impossible to even write down a closed-form objective function for the optimization problem the team was trying to solve.

While multi-echelon inventory optimization is a well-researched field, the bulk of literature focused on single-product models, proposed solutions for much simpler networks, or used greatly simplified assumptions for replenishing inventory.

“There is a large body of academic literature on multi-echelon inventory management, and papers typically focus on one or two main aspects of the problem,” noted Alp Muharremoglu, a senior principal scientist in SCOT who spent 15 years as a faculty member at Columbia University and the University of Texas at Dallas. “Amazon’s scale and complexity meant no existing solution was a perfect fit. This required building a custom solution, one that relies on sound scientific principles and rigor, and borrowing ideas from academic literature as building blocks, but with ground-breaking in-house invention to push the boundaries of academic research. It is a thrill to see multi-echelon inventory theory truly in action in such a large scale and dynamic supply chain.”

As a result, the system developed by SCOT (a project whose roots stretch back to 2016) is a significant break from the past. The heart of the model is a multi-product, multi-fulfillment center, capacity-constrained model for optimizing inventory levels for multiple delivery speeds, under a dynamic fulfillment policy. The framework then uses a Lagrangian-type decomposition framework to control and optimize inventory levels across Amazon’s network in near real-time.

Broadly speaking, decomposition is a mathematical technique that breaks a large, complex problem up into smaller and simpler ones. Each of these problems is then solved in parallel or sequentially. The Lagrangian method of decomposition factors complicated constraints into the solution, while providing a ‘cost’ for violating these constraints. This cost makes the problem easier to solve by providing an upper bound to the maximization problem, which is critical when planning for inventory levels at Amazon’s scale. 

“We computed opportunity costs for storage and flows at every fulfillment center,” Humair said. “Using Lagrangean decomposition, we then used these costs to calculate the related inventory positions at these locations. Crucially, we incorporated a stochastic dynamic fulfillment policy in a scalable optimization model, allowing Amazon to calculate inventory levels not at just one location, but at every layer in our fulfillment network.”

Mobilizing the organization

While creating the new multi-echelon system was an imposing scientific challenge, it also represented a significant organizational accomplishment, one that required collaboration across multiple teams.

“Moving multi-echelon from concept to implementation was one of the most difficult organizational challenges we’ve worked through; we had many potential implementations that looked radically different in terms of model capabilities, interfaces, engineering challenges, and long-term implications for how our teams would interact with each other,” said Jeff Maurer, a SCOT vice president who has been instrumental in rolling out the automation of Amazon’s supply chain and oversaw the roll out of the multi-echelon system.

“This was also a case where there wasn’t a great way to decide between them without building and exploring one or more approaches in production. Ultimately, that’s what we did — we picked the best options we could identify, built them out, learned from them, then repeated that process. We learned things by experimenting with real production implementations that we could never have learned from simplified models or simulations alone, given the complexity of the real-world dynamics of our supply chain. But it was hard on the teams — it wasn’t always obvious that the systems the teams were iterating on were the best path, given the high directional ambiguity.”

Packages moving through a fulfillment center

“Sometimes, the only way to make a massive change is to realize that you have no option but to make that change,” said Yan Xia, principal applied scientist at Amazon. Humair noted that Xia played “a pivotal role” over the four years it took the company to migrate to the new multi-echelon system.

Xia recalled that teams within SCOT were keenly aware of the limitations of the existing system.  However, there was skepticism that the multi-echelon system was the right solution.

“The skepticism was understandable,” Xia said. “It’s one thing to have a big idea. But you also have to be able to present the benefits of your idea in a coherent way.”

Xia gave an example of how he helped convince members from the buying and placement teams about the benefits of the new model.

“One team decides optimal suppliers to source products from, while another team makes decisions on where these products should be placed,” Xia explained. “I was able to show them how the two functions would essentially be unified in the multi-echelon system. Sure, it would change how they worked on a day-to-day basis — but it would do so in a way that made their lives simpler.”

To help ensure that resources were made available for the development of the multi-echelon system, Xia also focused on driving alignment among leaders in SCOT. He developed a simulation based on real-world data. The results clearly demonstrated that the proposed solution for inventory forecasting, buying, and placement would result in a steep decline in shipping costs, which in turn would allow Amazon to keep prices lower for customers.

Teams involved in multi-echelon planning discussions were galvanized after seeing the results of the simulation.

“Everyone bought into the vision,” Xia said. “We began to collaborate in near real-time. If we ran into a problem, we didn’t wait around for a weekly sprint meeting. We just got together in a room, or stood next to a whiteboard and solved it.”

Xia said that this was also when things began to get more complex. 

“An awareness of the complexity of the existing setup began to dawn on us,” says Xia. “We began to realize how every component in the system had multiple dependencies. For example, the buying platforms were tightly integrated with older legacy systems – we now had to factor these dependencies into our solutions.”

Solving a multi-item, multi-echelon with stochastic demand and lead-time and aggregated capacity constraints and differentiated customer service levels. That sort of thing is just unheard of in the academia and the industry.
Deepak Bhatia

The team iterated on the multi-echelon solution in a sequence of three in-production experiments (or labs) that spanned 2018 to 2020. The first lab incorporated components of the new system coupled with the old platform. It was a resounding success in terms of reducing costs, even while fulfilling orders associated with higher shipping speeds. The team moved on to testing the subsequent version of the multi-echelon system in the second lab. 

“That wasn’t nearly as good,” Xia recalled. “Most things didn’t work as expected.”

However, the team was encouraged by leadership to keep going. This wasn’t SCOT’s first attempt at taking on big and ambitious projects. The organization had taken three years to deploy the first automated supply chain management system where they overcame various challenges.

“Sure, the failure of the second lab was demotivating,” Xia says. “But we knew from experience that this failure was only to be expected. It was part of the process.”

The team fixed the bugs, and moved on to testing new features in the third lab. These included critical system capabilities, such the ability to model order cut-off times for deliveries within a particular time window.

The system went live in 2020, and over the past year, the multi-echelon system has had a large and statistically significant impact in positioning products closer to customers.

“On a personal level, I am incredibly proud of our team. Having worked in the area of multi-echelon inventory optimization before I joined Amazon, I have a deep appreciation of how difficult it was,” Bhatia noted. “There is a strong sense of pride for the work the team is doing — such as solving a multi-item, multi-echelon with stochastic demand and lead-time and aggregated capacity constraints and differentiated customer service levels. That sort of thing is just unheard of in academia and industry. This is why I find it gratifying to work as a scientist and a leader at Amazon. It gives me a lot of pride, and none of this could have been achieved without the people and the culture we have.”

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Do you want to join a team of innovative scientists to research and develop generative AI technology that would disrupt the industry? Do you enjoy dealing with ambiguity and working on hard problems in a fast-paced environment? Amazon Connect is a highly disruptive cloud-based contact center from AWS that enables businesses to deliver intelligent, engaging, dynamic, and personalized customer service experiences. The Agentic Customer Experience (ACX) org is responsible for weaving native-AI across the Connect application experiences delivered to end-customers, agents, and managers/supervisors. The Interactive AI Science team, serves as the cornerstone for AI innovation across Amazon Connect, functioning as the sole science team support high impact product including Amazon Q in Connect, Contact Lens and other key initiatives. As an Applied Scientist on our team, you will work closely with senior technical and business leaders from within the team and across AWS. You distill insight from huge data sets, conduct cutting edge research, foster ML models from conception to deployment. You have deep expertise in machine learning and deep learning broadly, and extensive domain knowledge in natural language processing, generative AI and LLM Agents evaluation and optimization, etc. You are comfortable with quickly prototyping and iterating your ideas to build robust ML models using technology such as PyTorch, Tensorflow and AWS Sagemaker. The ideal candidate has the ability to understand, implement, innovate on the state-of-the-art Agentic AI based systems. We have a rapidly growing customer base and an exciting charter in front of us that includes solving highly complex engineering and scientific problems. We are looking for passionate, talented, and experienced people to join us to innovate on modern contact centers in the cloud. The position represents a rare opportunity to be a part of a fast-growing business soon after launch, and help shape the technology and product as we grow. You will be playing a crucial role in developing the next generation contact center, and get the opportunity to design and deliver scalable, resilient systems while maintaining a constant customer focus. About the team Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
ES, B, Barcelona
Are you interested in building the measurement foundation that proves whether targeted, cohort-based marketing actually changes customer behavior at Amazon scale? We are seeking an Applied Scientist to own measurement and experimentation for our Lifecycle Marketing Experimentation roadmap within the PRIMAS (Prime & Marketing Analytics and Science) team. In this role, you will design and execute rigorous experiments that measure the effectiveness of audience-based marketing campaigns across multiple channels, providing the evidence that guides marketing strategy and investment decisions. This is a high-impact role where you will build measurement frameworks from scratch, design experiments that isolate causal effects, and establish the experimental standards for lifecycle marketing across EU. You will work closely with business leaders and the senior science lead to answer critical questions: does targeting specific cohorts (Bargain hunters, Young adults) improve efficiency vs. broad campaigns? Which creative strategies drive behavior change? How should we optimize marketing spend across channels? Key job responsibilities Measurement & Experimentation Ownership: 1. Own measurement end-to-end for lifecycle marketing campaigns – design experiments (RCTs, geo-tests, audience holdouts) that measure campaign effectiveness across marketing channels 2. Build measurement frameworks and experimental best practices that work across different activation platforms and can scale to multiple campaigns 3. Establish experimental standards and tooling for lifecycle marketing, ensuring statistical rigor while balancing business constraints Causal Inference & Analysis: 1. Apply causal inference methods to measure incremental impact of marketing campaigns vs. counterfactual 2. Navigate measurement challenges across different platforms (Meta attribution, LiveRamp, clean rooms, onsite tracking) 3. Analyze experiment results and provide optimization recommendations based on statistical evidence 4. Establish guardrails and success criteria for campaign evaluation About the team The PRIMAS team, is part of a larger tech tech team of 100+ people called WIMSI (WW Integrated Marketing Systems and Intelligence). WIMSI core mission is to accelerate marketing technology capabilities that enable de-averaged customer experiences across the marketing funnel: awareness, consideration, and conversion.