Why ambient computing needs self-learning

To become the interface for the Internet of things, conversational agents will need to learn on their own. Alexa has already started down that path.

Today at the annual meeting of the ACM Special Interest Group on Information Retrieval (SIGIR), Ruhi Sarikaya, the director of applied science for Alexa AI, delivered a keynote address titled “Intelligent Conversational Agents for Ambient Computing”. This is an edited version of that talk.

For decades, the paradigm of personal computing was a desktop machine. Then came the laptop, and finally mobile devices so small we can hold them in our hands and carry them in our pockets, which felt revolutionary.

All these devices, however, tether you to a screen. For the most part, you need to physically touch them to use them, which does not seem natural or convenient in a number of situations.

So what comes next?

The most likely answer is the Internet of things (IOT) and other intelligent, connected systems and services. What will the interface with the IOT be? Will you need a separate app on your phone for each connected device? Or when you walk into a room, will you simply speak to the device you want to reconfigure?

At Alexa, we’re betting that conversational AI will be the interface for the IOT. And this will mean a shift in our understanding of what conversational AI is.

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In particular, the IOT creates new forms of context for conversational-AI models. By “context”, we mean the set of circumstances and facts that surround a particular event, situation, or entity, which an AI model can exploit to improve its performance.

For instance, context can help resolve ambiguities. Here are some examples of what we mean by context:

  • Device state: If the oven is on, then the question “What is the temperature?” is more likely to refer to oven temperature than it is in other contexts.
  • Device types: If the device has a screen, it’s more likely that “play Hunger Games” refers to the movie than if the device has no screen.
  • Physical/digital activity: If a customer listens only to jazz, “Play music” should elicit a different response than if the customer listens only to hard rock; if the customer always makes coffee after the alarm goes off, that should influence the interpretation of a command like “start brewing”. 

The same type of reasoning applies to other contextual signals, such as time of day, device and user location, environmental changes as measured by sensors, and so on.

Training a conversational agent to factor in so many contextual signals is much more complicated than training it to recognize, say, song titles. Ideally, we would have a substantial number of training examples for every combination of customer, device, and context, but that’s obviously not practical. So how do we scale the training of contextually aware conversational agents?

Self-learning

The answer is self-learning. By self-learning, we mean a framework that enables an autonomous agent to learn from customer-system interactions, system signals, and predictive models.

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Self-learning system uses customers’ rephrased requests as implicit error signals.

Customer-system interactions can provide both implicit feedback and explicit feedback. Alexa already handles both. If a customer interrupts Alexa’s response to a request — a “barge-in”, as we call it — or rephrases the request, that’s implicit feedback. Aggregated across multiple customers, barge-ins and rephrases indicate requests that aren’t being processed correctly.

Customers can also explicitly teach Alexa how to handle particular requests. This can be customer-initiated, as when customers use Alexa’s interactive-teaching capability, or Alexa-initiated, as when Alexa asks, “Did I answer your question?”

The great advantages of self-learning are that it doesn’t require data annotation, so it scales better while protecting customer privacy; it minimizes the time and cost of updating models; and it relies on high-value training data, because customers know best what they mean and want.

We have a few programs targeting different applications of self-learning, including automated generation of ground truth annotations, defect reduction, teachable AI, and determining root causes of failure.

Automated ground truth generation

At Alexa, we have launched a multiyear initiative to shift Alexa’s ML model development from manual-annotation-based to primarily self-learning-based. The challenge we face is to convert customer feedback, which is often binary or low dimensional (yes/no, defect/non-defect), into high-dimensional synthetic labels such as transcriptions and named-entity annotations.

Our approach has two major components: (1) an exploration module and (2) a feedback collection and label generation module. Here’s the architecture of the label generation model:

Label generation model.png
The ground truth generation model converts customer feedback, which is often binary or low dimensional, into high-dimensional synthetic labels.

The input features include the dialogue context (user utterance, Alexa response, previous turns, next turns), categorical features (domain, intent, dialogue status), numerical features (number of tokens, speech recognition and natural-language-understanding confidence scores), and raw audio data. The model consists of a turn-level encoder and a dialogue-level Transformer-based encoder. The turn-level textual encoder is a pretrained RoBERTa model.

We pretrain the model in a self-supervised way, using synthetic contrastive data. For instance, we randomly swap answers from different dialogues as defect samples. After pretraining, the model is trained in a supervised fashion on multiple tasks, using explicit and implicit user feedback.

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We evaluate the label generation model on several tasks. Two of these are goal segmentation, or determining which utterances in a dialogue are relevant to the accomplishment of a particular task, and goal evaluation, or determining whether the goal was successfully achieved.

As a baseline for these tasks, we used a set of annotations each of which was produced in a single pass by a single annotator. Our ground truth, for both the model and the baseline, was a set of annotations each of which had been corroborated by three different human annotators.

Our model’s outputs on both tasks were comparable to the human annotators’: our model was slightly more accurate but had a slightly lower F1 score. We can set a higher threshold, exceeding human performance significantly, and still achieve much larger annotation throughput than manual labeling does.

In addition to the goal-related labels, our model also labels utterances according to intent (the action the customer wants performed, such as playing music), slots (the data types the intent operates on, such as song names), and slot-values (the particular values of the slots, such as “Purple Haze”).

As a baseline for slot and intent labeling, we used a RoBERTa-based model that didn’t incorporate contextual information, and we found that our model outperformed it across the board.

Self-learning-based defect reduction

Three years ago, we deployed a self-learning mechanism that automatically corrects defects in Alexa’s interpretation of customer utterances based purely on implicit signals.

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This mechanism — unlike the ground truth generation module — doesn’t involve retraining Alexa’s natural-language-understanding models. Instead, it overwrites those models’ outputs, to improve their accuracy.

There are two ways to provide rewrites:

  • Precomputed rewriting produces request-rewrite pairs offline and loads them at run time. This process has no latency constraints, so it can use complex models, and during training, it can take advantage of rich offline signals such as user follow-up turns, user rephrases, Alexa responses, and video click-through rate. Its drawback is that at run time, it can’t take advantage of contextual information.
  • Online rewriting leverages contextual information (e.g., previous dialogue turns, dialogue location, times) at run time to produce rewrites. It enables rewriting of long-tail-defect queries, but it must meet latency constraints, and its training can’t take advantage of offline information.

Precomputed rewriting

We’ve experimented with two different approaches to precomputing rewrite pairs, one that uses pretrained BERT models and one that uses absorbing Markov chains.

This slide illustrates the BERT-based approach:

Rephrase detection.png
The contextual rephrase detection model casts rephrase detection as a span prediction problem, predicting the probability that each token is the start or end of a span.

At left is a sample dialogue in which an Alexa customer rephrases a query twice. The second rephrase elicits the correct response, so it’s a good candidate for a rewrite of the initial query. The final query is not a rephrase, and the rephrase extraction model must learn to differentiate rephrases from unrelated queries.

We cast rephrase detection as a span prediction problem, where we predict the probability that each token is the start or end of a span, using the embedding output of the final BERT layer. We also use timestamping to threshold the number of subsequent customer requests that count as rephrase candidates.

We use absorbing Markov chains to extract rewrite pairs from rephrase candidates that recur across a wide range of interactions.

Absorbing Markov chains.png
The probabilities of sequences of rephrases across customer interactions can be encoded in absorbing Markov chains.

A Markov chain models a dynamic system as a sequence of states, each of which has a certain probability of transitioning to any of several other states. An absorbing Markov chain is one that has a final state, with zero probability of transitioning to any other, which is accessible from any other system state.

We use absorbing Markov chains to encode the probabilities that any given rephrase of the same query will follow any other across a range of interactions. Solving the Markov chain gives us the rewrite for any given request that is most likely to be successful.

Online rewriting

Instead of relying on customers’ own rephrasings, the online rewriting mechanism uses retrieval and ranking models to generate rewrites.

Rewrites are based on customers’ habitual usage patterns with the agent. In the example below, for instance, based on the customer’s interaction history, we rewrite the query “What’s the weather in Wilkerson?” as “What’s the weather in Wilkerson, California?” — even though “What’s the weather in Wilkerson, Washington?” is the more common query across interactions.

The model does, however, include a global layer as well as a personal layer, to prevent overindexing on personalized cases (for instance, inferring that a customer who likes the Selena Gomez song “We Don’t Talk Anymore” will also like the song from Encanto “We Don’t Talk about Bruno”) and to enable the model to provide rewrites when the customer’s interaction history provides little or no guidance.

Online rewriting.png
The online rewriting model’s personal layer factors in customer context, while the global prevents overindexing on personalized cases.

The personalized workstream and the global workstream include both retrieval and ranking models:

  • The retrieval model uses a dense-passage-retrieval (DPR) model, which maps texts into a low-dimensional, continuous space, to extract embeddings for both the index and the query. Then it uses some similarity measurement to decide the rewrite score.
  • The ranking model combines fuzzy match (e.g., through a single-encoder structure) with various metadata to make a reranking decision.

We’ve deployed all three of these self-learning approaches — BERT- and Markov-chain-based offline rewriting and online rewriting — and all have made a significant difference in the quality of Alexa customers’ experience.

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In experiments, we compared the BERT-based offline approach to four baseline models on six machine-annotated and two human-annotated datasets, and it outperformed all baselines across the board, with improvements of as much as 16% to 17% on some of the machine-annotated datasets, while almost doubling the improvement on the human-annotated ones.

The offline approach that uses absorbing Markov chains has rewritten tens of millions of outputs from Alexa’s automatic-speech-recognition models, and it has a win-loss ratio of 8.5:1, meaning that for every one incorrect rewrite, it has 8.5 correct ones.

And finally, in a series of A/B tests of the online rewrite engine, we found that the global rewrite alone reduced the defect rate by 13%, while the addition of the personal rewrite model reduced defects by a further 4%.

Teachable AI

Query rewrites depend on implicit signals from customers, but customers can also explicitly teach Alexa their personal preferences, such as “I’m a Warriors fan” or “I like Italian restaurants.”

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Alexa’s teachable-AI mechanism can be either customer-initiated or Alexa-initiated. Alexa proactively senses teachable moments — as when, for instance, a customer repeats the same request multiple times or declares Alexa’s response unsatisfactory. And a customer can initiate a guided Q&A with Alexa with a simple cue like “Alexa, learn my preferences.”

In either case, Alexa can use the customer’s preferences to guide the very next customer interaction.

Failure point isolation

Besides recovering from defects through query rewriting, we also want to understand the root cause of failures for defects.

Dialogue assistants like Alexa depend on multiple models that process customer requests in stages. First, a voice trigger (or “wake word”) model determines whether the user is speaking to the assistant. Then an automatic-speech-recognition (ASR) module converts the audio stream into text. This text passes to a natural-language-understanding (NLU) component that determines the user request. An entity recognition model recognizes and resolves entities, and the assistant generates the best possible response using several subsystems. Finally, the text-to-speech (TTS) model renders the response into human-like speech.

For Alexa, part of self-learning is automatically determining, when a failure occurs, which component has failed. An error in an upstream component can propagate through the pipeline, in which case multiple components may fail. Thus, we focus on the first component that fails in a way that is irrecoverable, which we call the “failure point”.

In our initial work on failure point isolation, we recognize five error points as well as a “correct” class (meaning no component failed). The possible failure points are false wake (errors in voice trigger); ASR errors; NLU errors (for example, incorrectly routing “play Harry Potter” to video instead of audiobook); entity resolution and recognition errors; and result errors (for example, playing the wrong Harry Potter movie).

To better illustrate failure point problem, let's examine a multiturn dialogue:

Failure point isolation slide.png
Failure point isolation identifies the earliest point in the processing pipeline at which a failure occurs, and errors that the conversational agent recovers from are not classified as failures.

In the first turn, the customer is trying to open a garage door, and the conversational assistant recognizes the speech incorrectly. The entity resolution model doesn't recover from this error and also fails. Finally, the dialogue assistant fails to perform the correct action. In this case, ASR is the failure point, despite the other models’ subsequent failure.

On the second turn, the customer repeats the request. ASR makes a small error by not recognizing the article "the" in the speech, but the dialogue assistant takes the correct action. We would mark this turn as correct, as the ASR error didn't lead to downstream failure.

The last turn highlights one of the limitations of our method. The user is asking the dialogue assistant to make a sandwich, which dialogue assistants cannot do — yet. All models have worked correctly, but the user is not satisfied. In our work, we do not consider such turns defective.

On average, our best failure point isolation model achieves close to human performance across different categories (>92% vs human). This model uses extended dialogue context, features derived from logs of the assistants (e.g., ASR confidence), and traces of decision-making components (e.g., NLU modules). We outperform humans in result and correct-class detection. ASR, entity resolution, and NLU are in the 90-95% range.

The day when computing fades into the environment, and we walk from room to room casually instructing embedded computing devices how we want them to behave, may still lie in the future. But at Alexa AI, we’re already a long way down that path. And we’re moving farther forward every day.

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Interested in modeling and understanding customer behavior through machine learning, artificial intelligence, and data mining over TB scale data with huge business impact on millions of customers? Join our team of Scientists developing models to model customer behavior and optimize the customer experience with Amazon Prime. This includes understanding who our customers are, long-term value of the Prime membership program, and creating the right personalized framework for content and subscription optimization. As an AI/ML expert, you will partner directly with product owners to intake, build, and directly apply your modeling solutions. There are numerous scientific and technical challenges you will get to tackle in this role, such as optimizing/fine-tuning GenAI/LLM solutions for Prime personalization, building GenAI foundation models, global scalability of models, combinatorial optimization, cold start problem, accelerated experimentation, short/long term goals modeling, and multi-step optimization leading to reinforcement learning of the customer journey. We employ techniques from GenAI/LLMs, supervised/semi-supervised learning, deep learning, transformer architectures, using outcomes from causal Econometric modeling, and Reinforcement learning. As the central science team within Prime, our expertise gets routinely called upon to weigh in on a variety of topics. We also emphasize the need and value of scientific research and have developed a strong publication and patent record (internally/externally) which you will be a part of. You will also utilize and be exposed to the latest in ML technologies and infrastructure: AWS technologies (EMR/Spark, Sagemaker, DynamoDB, S3, ClaudeCode), various AI/ML algorithms and techniques (Deep Learning, GenAI/LLMs, transformers, supervised/unsupervised/semi-supervised/reinforcement learning), and statistical modeling techniques. Stay abreast of current literature in the field and advance/build novel science solutions leveraging SoTA solutions. Build and develop AI/ML models and supporting infrastructure at TB scale, in coordination with software engineering teams. Leverage Deep Learning and GenAI solutions for building foundation models and personalized optimization solution. Develop offline policy estimation tools and integrate with measurement systems/econometric models. Establish scalable, efficient, automated processes for large scale data analyses, science development, science validation and model implementation. Analyze and extract relevant information from large amounts of Amazon’s historical business data to help automate and optimize key processes. Work closely with the business to understand their problem space, identify the opportunities and formulate the problems. Use AI/machine learning, data mining, statistical techniques and others to create actionable, meaningful, and scalable solutions for the business problems. Design, develop and evaluate highly innovative models and statistical approaches to understand and predict customer behavior and to solve business problems. Key job responsibilities Stay abreast of current literature in the field and advance/build novel science solutions leveraging SoTA solutions. Build and develop AI/ML models and supporting infrastructure at TB scale, in coordination with software engineering teams. Leverage Deep Learning and GenAI solutions for building foundation models and personalized optimization solution. Develop offline policy estimation tools and integrate with measurement systems/econometric models. Establish scalable, efficient, automated processes for large scale data analyses, science development, science validation and model implementation. Analyze and extract relevant information from large amounts of Amazon’s historical business data to help automate and optimize key processes. Work closely with the business to understand their problem space, identify the opportunities and formulate the problems. Use AI/machine learning, data mining, statistical techniques and others to create actionable, meaningful, and scalable solutions for the business problems. Design, develop and evaluate highly innovative models and statistical approaches to understand and predict customer behavior and to solve business problems.
US, WA, Seattle
Are you fascinated by the power of Natural Language Processing (NLP) and Large Language Models (LLM) to transform the way we interact with technology? Are you passionate about applying advanced machine learning techniques to solve complex challenges in the e-commerce space? If so, Amazon's International Seller Services team has an exciting opportunity for you as an Applied Scientist. At Amazon, we strive to be Earth's most customer-centric company, where customers can find and discover anything they want to buy online. Our International Seller Services team plays a pivotal role in expanding the reach of our marketplace to sellers worldwide, ensuring customers have access to a vast selection of products. As an Applied Scientist, you will join a talented and collaborative team that is dedicated to driving innovation and delivering exceptional experiences for our customers and sellers. You will be part of a global team that is focused on acquiring new merchants from around the world to sell on Amazon’s global marketplaces around the world. The position is based in Seattle but will interact with global leaders and teams in Europe, Japan, China, Australia, and other regions. Join us at the Central Science Team of Amazon's International Seller Services and become part of a global team that is redefining the future of e-commerce. With access to vast amounts of data, emerging technology, and a diverse community of talented individuals, you will have the opportunity to make a meaningful impact on the way sellers engage with our platform and customers worldwide. Together, we will drive innovation, solve complex problems, and shape the future of e-commerce. Key job responsibilities Apply your expertise in LLM models to design, develop, and implement scalable machine learning solutions that address complex language-related challenges in the international seller services domain. Collaborate with cross-functional teams, including software engineers, data scientists, and product managers, to define project requirements, establish success metrics, and deliver high-quality solutions. Conduct thorough data analysis to gain insights, identify patterns, and drive actionable recommendations that enhance seller performance and customer experiences across various international marketplaces. Continuously explore and evaluate state-of-the-art NLP techniques and methodologies to improve the accuracy and efficiency of language-related systems. Communicate complex technical concepts effectively to both technical and non-technical stakeholders, providing clear explanations and guidance on proposed solutions and their potential impact. A day in the life Push the boundaries of applied science - fine-tune large language models and develop novel NLP techniques to crack complex challenges in seller acquisition, content generation, and catalog understanding Work with data at massive scale - tap into some of the richest e-commerce datasets in the world to uncover patterns, generate insights, and drive real business impact Turn research into reality - prototype bold ideas, then partner with engineers to bring your models into production, balancing scientific rigor with real-world scalability Think globally, deliver worldwide - collaborate with leaders and teams across Europe, Japan, China, and Australia to build solutions that generalize across international marketplaces Solve problems that matter - translate ambiguous business challenges into well-scoped science problems that directly serve sellers and customers around the globe Collaborate with the best - engage in design reviews, contribute to technical thought leadership, and learn from a diverse community of world-class scientists and engineers Never stop learning - stay at the frontier of NLP, LLMs, and applied ML, bringing the latest research advances into your work Own your impact - operate with a customer-obsessed mindset where every model you build helps sellers thrive and expands selection for customers worldwide
US, CA, Palo Alto
Are you passionate about solving big problems from ground-up? Do you enjoy building new state-of-the-art products at internet scale? Come lead the innovation in this startup team, vertical ad products. This is a green field problem without a known answer or a pattern to follow. We have ambitious vision to simplify full funnel advertising solutions, at scale, with specialized agentic AI-powered models and diversify the demand to strategic verticals including finserv, autos, locals.. etc. We are seeking an experienced Sr Data Scientist to drive innovation in our Ads Foundational Model. In this individual contributor role, you will apply advanced machine learning techniques to improve advertiser performance and customer experience. Key job responsibilities As a Data Scientist on this team, you will: 1. Develop and drive the science strategy for Ads Foundational Model (Ads-FM), aligning it with the program's objectives and overall business goals. 2. Identify high-impact opportunities within Ads-FM program and lead the ideation, planning, and execution of science initiatives to address them. 3. Build and deploy machine learning models using computer vision, natural language processing, and deep learning to evaluate and enhance ad effectiveness. 4. Develop algorithms that extract meaningful signals from image, video, and audio content to predict and improve customer engagement 5. Leverage Amazon's extensive data repository to create predictive models that generate actionable recommendations for more compelling ad creative 6. Collaborate with business leaders and cross-functional teams to implement ML-powered solutions 7. Contribute to the ML roadmap for the Ads-FM program through innovation and research.
US, TX, Austin
Amazon Leo is an initiative to launch a constellation of Low Earth Orbit satellites providing low-latency, high-speed broadband connectivity to unserved and underserved communities around the world. As a Communication Systems Research Scientist, this role owns the research and system design of the radio resource management (RRM) and radio access layers of Amazon Leo’s direct-to-device (D2D) system, delivering 3GPP-compliant service to unmodified commercial handsets. The Role: Be part of the team defining the communication system and architecture of Amazon’s direct-to-device wireless network and analyzing its system level performance: beam and cell capacity, spectral efficiency, coverage, latency and service availability. This is a unique opportunity to innovate with few legacy constraints, in a segment where the standard itself is still being written. This role leads the research and system design of radio resource management (RRM) for a 3GPP Non-Terrestrial Network (NTN), where D2D upends terrestrial assumptions: a power-limited handset with a near-isotropic antenna, very large cells, hopping beams, large time-varying delay and Doppler, and scarce shared spectrum. RRM in time, frequency and spatial domains is the focus, but the role reasons across the stack, from L1/L2 up through RRC, NAS and 5GC interworking. Agentic AI is expected to be a standard part of the work for development, optimization, tests and debugging, with the scientist accountable for the algorithms, models and conclusions. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. Key job responsibilities • Research, design and specify RRM algorithms for Amazon Leo’s 3GPP-based D2D system: MAC scheduling, link adaptation, power control, HARQ strategy, DRX, admission and congestion control, and load balancing, mapping 5QI and QoS flow requirements to scheduler behavior across voice, messaging, emergency and data services. • Treat beam management as part of joint resource optimization, not a standalone process, optimizing it with band assignment, packet scheduling and user pairing in multi-user MIMO (MU-MIMO). • Define the RRM framework for NTN conditions: earth-fixed and earth-moving cells, large time-varying propagation delay, ephemeris-assisted timing and Doppler pre-compensation, extended timing advance, selective HARQ feedback disabling, feeder link and satellite handovers, and interference and spectrum sharing across beams, satellites and terrestrial networks using the same MNO spectrum. • Design mobility and service continuity for a network where the base stations (i.e., satellites) move rather than the user: idle and connected mode mobility, location and time based conditional handover, cell reselection, paging, tracking area design, and NTN-to-terrestrial continuity. • Specify supporting L1/L2 elements with the PHY team: numerology under Doppler, PRACH and initial access, coverage enhancement through repetition, synchronization at low SNR, receiver abstraction, and FEC and BLER modeling for link adaptation. • Keep the radio design coherent with the networking layers: RRC and NAS, RLC and PDCP over long-RTT links, CU/DU split, NTN gateway and 5GC/EPC integration, and transport behavior. • Develop link-level and system-level simulators capturing constellation dynamics, beam patterns, handset characteristics, traffic models and RRM behavior, and use agentic AI across that loop: build and refactor simulation code, scale parameter sweeps, optimize scheduler and link adaptation parameters, explore configuration spaces too large to sweep by hand, maintain regression tests, and triage failures across logs, traces and over-the-air captures. • Translate research into system requirements and implementation-level specifications, and work with modem, payload, ground, RF, ASIC and Testbed teams through integration, field trials and link bring-up, root-causing gaps between simulation, implementation and over-the-air behavior in a fast-paced environment. • Represent Amazon Leo in 3GPP and other standards development organizations, develop and defend contributions on NTN and D2D work items, and contribute patents and publications.