Why ambient computing needs self-learning

To become the interface for the Internet of things, conversational agents will need to learn on their own. Alexa has already started down that path.

Today at the annual meeting of the ACM Special Interest Group on Information Retrieval (SIGIR), Ruhi Sarikaya, the director of applied science for Alexa AI, delivered a keynote address titled “Intelligent Conversational Agents for Ambient Computing”. This is an edited version of that talk.

For decades, the paradigm of personal computing was a desktop machine. Then came the laptop, and finally mobile devices so small we can hold them in our hands and carry them in our pockets, which felt revolutionary.

All these devices, however, tether you to a screen. For the most part, you need to physically touch them to use them, which does not seem natural or convenient in a number of situations.

So what comes next?

The most likely answer is the Internet of things (IOT) and other intelligent, connected systems and services. What will the interface with the IOT be? Will you need a separate app on your phone for each connected device? Or when you walk into a room, will you simply speak to the device you want to reconfigure?

At Alexa, we’re betting that conversational AI will be the interface for the IOT. And this will mean a shift in our understanding of what conversational AI is.

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In particular, the IOT creates new forms of context for conversational-AI models. By “context”, we mean the set of circumstances and facts that surround a particular event, situation, or entity, which an AI model can exploit to improve its performance.

For instance, context can help resolve ambiguities. Here are some examples of what we mean by context:

  • Device state: If the oven is on, then the question “What is the temperature?” is more likely to refer to oven temperature than it is in other contexts.
  • Device types: If the device has a screen, it’s more likely that “play Hunger Games” refers to the movie than if the device has no screen.
  • Physical/digital activity: If a customer listens only to jazz, “Play music” should elicit a different response than if the customer listens only to hard rock; if the customer always makes coffee after the alarm goes off, that should influence the interpretation of a command like “start brewing”. 

The same type of reasoning applies to other contextual signals, such as time of day, device and user location, environmental changes as measured by sensors, and so on.

Training a conversational agent to factor in so many contextual signals is much more complicated than training it to recognize, say, song titles. Ideally, we would have a substantial number of training examples for every combination of customer, device, and context, but that’s obviously not practical. So how do we scale the training of contextually aware conversational agents?

Self-learning

The answer is self-learning. By self-learning, we mean a framework that enables an autonomous agent to learn from customer-system interactions, system signals, and predictive models.

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Self-learning system uses customers’ rephrased requests as implicit error signals.

Customer-system interactions can provide both implicit feedback and explicit feedback. Alexa already handles both. If a customer interrupts Alexa’s response to a request — a “barge-in”, as we call it — or rephrases the request, that’s implicit feedback. Aggregated across multiple customers, barge-ins and rephrases indicate requests that aren’t being processed correctly.

Customers can also explicitly teach Alexa how to handle particular requests. This can be customer-initiated, as when customers use Alexa’s interactive-teaching capability, or Alexa-initiated, as when Alexa asks, “Did I answer your question?”

The great advantages of self-learning are that it doesn’t require data annotation, so it scales better while protecting customer privacy; it minimizes the time and cost of updating models; and it relies on high-value training data, because customers know best what they mean and want.

We have a few programs targeting different applications of self-learning, including automated generation of ground truth annotations, defect reduction, teachable AI, and determining root causes of failure.

Automated ground truth generation

At Alexa, we have launched a multiyear initiative to shift Alexa’s ML model development from manual-annotation-based to primarily self-learning-based. The challenge we face is to convert customer feedback, which is often binary or low dimensional (yes/no, defect/non-defect), into high-dimensional synthetic labels such as transcriptions and named-entity annotations.

Our approach has two major components: (1) an exploration module and (2) a feedback collection and label generation module. Here’s the architecture of the label generation model:

Label generation model.png
The ground truth generation model converts customer feedback, which is often binary or low dimensional, into high-dimensional synthetic labels.

The input features include the dialogue context (user utterance, Alexa response, previous turns, next turns), categorical features (domain, intent, dialogue status), numerical features (number of tokens, speech recognition and natural-language-understanding confidence scores), and raw audio data. The model consists of a turn-level encoder and a dialogue-level Transformer-based encoder. The turn-level textual encoder is a pretrained RoBERTa model.

We pretrain the model in a self-supervised way, using synthetic contrastive data. For instance, we randomly swap answers from different dialogues as defect samples. After pretraining, the model is trained in a supervised fashion on multiple tasks, using explicit and implicit user feedback.

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We evaluate the label generation model on several tasks. Two of these are goal segmentation, or determining which utterances in a dialogue are relevant to the accomplishment of a particular task, and goal evaluation, or determining whether the goal was successfully achieved.

As a baseline for these tasks, we used a set of annotations each of which was produced in a single pass by a single annotator. Our ground truth, for both the model and the baseline, was a set of annotations each of which had been corroborated by three different human annotators.

Our model’s outputs on both tasks were comparable to the human annotators’: our model was slightly more accurate but had a slightly lower F1 score. We can set a higher threshold, exceeding human performance significantly, and still achieve much larger annotation throughput than manual labeling does.

In addition to the goal-related labels, our model also labels utterances according to intent (the action the customer wants performed, such as playing music), slots (the data types the intent operates on, such as song names), and slot-values (the particular values of the slots, such as “Purple Haze”).

As a baseline for slot and intent labeling, we used a RoBERTa-based model that didn’t incorporate contextual information, and we found that our model outperformed it across the board.

Self-learning-based defect reduction

Three years ago, we deployed a self-learning mechanism that automatically corrects defects in Alexa’s interpretation of customer utterances based purely on implicit signals.

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This mechanism — unlike the ground truth generation module — doesn’t involve retraining Alexa’s natural-language-understanding models. Instead, it overwrites those models’ outputs, to improve their accuracy.

There are two ways to provide rewrites:

  • Precomputed rewriting produces request-rewrite pairs offline and loads them at run time. This process has no latency constraints, so it can use complex models, and during training, it can take advantage of rich offline signals such as user follow-up turns, user rephrases, Alexa responses, and video click-through rate. Its drawback is that at run time, it can’t take advantage of contextual information.
  • Online rewriting leverages contextual information (e.g., previous dialogue turns, dialogue location, times) at run time to produce rewrites. It enables rewriting of long-tail-defect queries, but it must meet latency constraints, and its training can’t take advantage of offline information.

Precomputed rewriting

We’ve experimented with two different approaches to precomputing rewrite pairs, one that uses pretrained BERT models and one that uses absorbing Markov chains.

This slide illustrates the BERT-based approach:

Rephrase detection.png
The contextual rephrase detection model casts rephrase detection as a span prediction problem, predicting the probability that each token is the start or end of a span.

At left is a sample dialogue in which an Alexa customer rephrases a query twice. The second rephrase elicits the correct response, so it’s a good candidate for a rewrite of the initial query. The final query is not a rephrase, and the rephrase extraction model must learn to differentiate rephrases from unrelated queries.

We cast rephrase detection as a span prediction problem, where we predict the probability that each token is the start or end of a span, using the embedding output of the final BERT layer. We also use timestamping to threshold the number of subsequent customer requests that count as rephrase candidates.

We use absorbing Markov chains to extract rewrite pairs from rephrase candidates that recur across a wide range of interactions.

Absorbing Markov chains.png
The probabilities of sequences of rephrases across customer interactions can be encoded in absorbing Markov chains.

A Markov chain models a dynamic system as a sequence of states, each of which has a certain probability of transitioning to any of several other states. An absorbing Markov chain is one that has a final state, with zero probability of transitioning to any other, which is accessible from any other system state.

We use absorbing Markov chains to encode the probabilities that any given rephrase of the same query will follow any other across a range of interactions. Solving the Markov chain gives us the rewrite for any given request that is most likely to be successful.

Online rewriting

Instead of relying on customers’ own rephrasings, the online rewriting mechanism uses retrieval and ranking models to generate rewrites.

Rewrites are based on customers’ habitual usage patterns with the agent. In the example below, for instance, based on the customer’s interaction history, we rewrite the query “What’s the weather in Wilkerson?” as “What’s the weather in Wilkerson, California?” — even though “What’s the weather in Wilkerson, Washington?” is the more common query across interactions.

The model does, however, include a global layer as well as a personal layer, to prevent overindexing on personalized cases (for instance, inferring that a customer who likes the Selena Gomez song “We Don’t Talk Anymore” will also like the song from Encanto “We Don’t Talk about Bruno”) and to enable the model to provide rewrites when the customer’s interaction history provides little or no guidance.

Online rewriting.png
The online rewriting model’s personal layer factors in customer context, while the global prevents overindexing on personalized cases.

The personalized workstream and the global workstream include both retrieval and ranking models:

  • The retrieval model uses a dense-passage-retrieval (DPR) model, which maps texts into a low-dimensional, continuous space, to extract embeddings for both the index and the query. Then it uses some similarity measurement to decide the rewrite score.
  • The ranking model combines fuzzy match (e.g., through a single-encoder structure) with various metadata to make a reranking decision.

We’ve deployed all three of these self-learning approaches — BERT- and Markov-chain-based offline rewriting and online rewriting — and all have made a significant difference in the quality of Alexa customers’ experience.

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In experiments, we compared the BERT-based offline approach to four baseline models on six machine-annotated and two human-annotated datasets, and it outperformed all baselines across the board, with improvements of as much as 16% to 17% on some of the machine-annotated datasets, while almost doubling the improvement on the human-annotated ones.

The offline approach that uses absorbing Markov chains has rewritten tens of millions of outputs from Alexa’s automatic-speech-recognition models, and it has a win-loss ratio of 8.5:1, meaning that for every one incorrect rewrite, it has 8.5 correct ones.

And finally, in a series of A/B tests of the online rewrite engine, we found that the global rewrite alone reduced the defect rate by 13%, while the addition of the personal rewrite model reduced defects by a further 4%.

Teachable AI

Query rewrites depend on implicit signals from customers, but customers can also explicitly teach Alexa their personal preferences, such as “I’m a Warriors fan” or “I like Italian restaurants.”

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Alexa’s teachable-AI mechanism can be either customer-initiated or Alexa-initiated. Alexa proactively senses teachable moments — as when, for instance, a customer repeats the same request multiple times or declares Alexa’s response unsatisfactory. And a customer can initiate a guided Q&A with Alexa with a simple cue like “Alexa, learn my preferences.”

In either case, Alexa can use the customer’s preferences to guide the very next customer interaction.

Failure point isolation

Besides recovering from defects through query rewriting, we also want to understand the root cause of failures for defects.

Dialogue assistants like Alexa depend on multiple models that process customer requests in stages. First, a voice trigger (or “wake word”) model determines whether the user is speaking to the assistant. Then an automatic-speech-recognition (ASR) module converts the audio stream into text. This text passes to a natural-language-understanding (NLU) component that determines the user request. An entity recognition model recognizes and resolves entities, and the assistant generates the best possible response using several subsystems. Finally, the text-to-speech (TTS) model renders the response into human-like speech.

For Alexa, part of self-learning is automatically determining, when a failure occurs, which component has failed. An error in an upstream component can propagate through the pipeline, in which case multiple components may fail. Thus, we focus on the first component that fails in a way that is irrecoverable, which we call the “failure point”.

In our initial work on failure point isolation, we recognize five error points as well as a “correct” class (meaning no component failed). The possible failure points are false wake (errors in voice trigger); ASR errors; NLU errors (for example, incorrectly routing “play Harry Potter” to video instead of audiobook); entity resolution and recognition errors; and result errors (for example, playing the wrong Harry Potter movie).

To better illustrate failure point problem, let's examine a multiturn dialogue:

Failure point isolation slide.png
Failure point isolation identifies the earliest point in the processing pipeline at which a failure occurs, and errors that the conversational agent recovers from are not classified as failures.

In the first turn, the customer is trying to open a garage door, and the conversational assistant recognizes the speech incorrectly. The entity resolution model doesn't recover from this error and also fails. Finally, the dialogue assistant fails to perform the correct action. In this case, ASR is the failure point, despite the other models’ subsequent failure.

On the second turn, the customer repeats the request. ASR makes a small error by not recognizing the article "the" in the speech, but the dialogue assistant takes the correct action. We would mark this turn as correct, as the ASR error didn't lead to downstream failure.

The last turn highlights one of the limitations of our method. The user is asking the dialogue assistant to make a sandwich, which dialogue assistants cannot do — yet. All models have worked correctly, but the user is not satisfied. In our work, we do not consider such turns defective.

On average, our best failure point isolation model achieves close to human performance across different categories (>92% vs human). This model uses extended dialogue context, features derived from logs of the assistants (e.g., ASR confidence), and traces of decision-making components (e.g., NLU modules). We outperform humans in result and correct-class detection. ASR, entity resolution, and NLU are in the 90-95% range.

The day when computing fades into the environment, and we walk from room to room casually instructing embedded computing devices how we want them to behave, may still lie in the future. But at Alexa AI, we’re already a long way down that path. And we’re moving farther forward every day.

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IN, MH, Mumbai
Amazon Science gives you insight into the company’s approach to customer-obsessed scientific innovation. Amazon fundamentally believes that scientific innovation is essential to being the most customer-centric company in the world. It’s the company’s ability to have an impact at scale that allows us to attract some of the brightest minds in artificial intelligence and related fields. Our scientists continue to publish, teach, and engage with the academic community, in addition to utilizing our working backwards method to enrich the way we live and work. Please visit https://www.amazon.science for more information. About Amazon Prime Video “Many of the problems we face have no textbook solution, and so we-happily-invent new ones.” – Jeff Bezos
 The Amazon Prime Video team is shaping the future of digital video entertainment. We are seeking a Data Scientist to uncover key insights on how consumers watch videos on Amazon. The ideal candidate will be an expert in the areas of data science, machine learning and statistics, having hands-on experience with multiple improvement initiatives as well as balancing technical and business judgment to make the right decisions about technology, models and methodologies. As consumers increasingly consume digital video, we need to make agile decisions based on what content appeals to our customers. As a Data Scientist at Amazon Prime Video APAC and ANZ analytics team, you will have the opportunity to work on one of the world's largest consumer data sets, influence the long term evolution of our analytics capability and support the expansion of Amazon's digital video business. The Data Scientist will work closely with other research scientists, machine-learning experts, and economists to design and run experiments, research new algorithms, and find new ways to improve optimization across all our associate facing tools. 
 A successful candidate will be able to understand and manage key operational and technical concepts. They will have excellent project and communication skills, and motivation to achieve results in a fast-paced environment. Candidates should demonstrate a passion for working on behalf of customers, have a record of accomplishment of timely delivery of large-scale projects, and have the ability to influence multiple global teams. Autonomy, judgment, influence, and leadership skills are essential. This person will be responsible for ensuring we meet our key deliverables, on time with high quality, and communicating status to internal and external stakeholders. Key Responsibilities - Support the Content team on business reporting, ad hoc analysis, statistical inference and predictive modelling for all Prime Video APAC and ANZ. - Mine and analyze data pertaining to customers viewing experiences to identify critical business insight and make recommendations to optimize content selection. - Proactively develop new ML models using streaming, video, audio and textual data to understand and predict customer streaming behaviour - Translate analytic insights into concrete, actionable recommendations for business or product improvement. Develop and present these as papers to senior stakeholders. - Liaise with your peers in other prime video territories to develop solutions that greatly benefit our global customers - This role will be based in Mumbai, India
US, WA, Seattle
Join us at the forefront of Amazon's sustainability initiatives to work on environmental and social advancements that support Amazon's long-term worldwide sustainability strategy. At Amazon, we're working to be the most customer-centric company on earth. To get there, we need exceptionally talented, bright, and driven people. We are looking for a Senior Research Scientist to join our growing Sustainability team to drive the science behind value chain decarbonization. This role will establish Amazon's scientific methodologies for sector- and cross-sectoral decarbonization mechanisms and establish benchmarks for automated validation and risk assessment. As a Senior Research Scientist, you will be responsible for independently leading assessments of environmental issues across the full spectrum of Amazon businesses and evaluating sustainability impacts across the value chain. You will independently develop quality frameworks and methodologies that enable Amazon to scale procurement of high-quality environmental interventions while maintaining scientific rigor and environmental integrity. Key job responsibilities - Develop quality assessment frameworks for complex environmental interventions, baseline-setting approaches, and measurement methodologies - Build quantitative benchmark and statistical models that enable scalable evaluation across heterogeneous data sources - Create attribution methodologies for supply chain interventions across Amazon's diverse footprint - Develop social and environmental safeguard criteria that integrate community impact assessments - Collaborate with cross-functional teams including procurement, sustainability operations, and business units to translate scientific methodologies into operational requirements - Work under the direction of senior business leaders while acting as lead Subject Matter Expert for value chain decarbonization science, including designing and leading research, data collection, modeling, documentation, interpretation, and validation About the team Diverse Experiences: Worldwide Sustainability values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Inclusive Team Culture: It’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (inclusive diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth: We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
CN, 31, Shanghai
Worldwide Global Selling has been helping individuals and businesses increase sales and reach new customers around the globe. Today, more than 50% of Amazon's total unit sales come from third-party selection. The Global Selling team in China is responsible for recruiting local businesses to sell on Amazon's 19+ overseas marketplaces and supporting local Sellers' success and growth on Amazon. Our vision is to be the first choice for all types of Chinese business to go globally. The Worldwide Global Selling Analytics, Intelligence, and Technology (WWGS-AIT) team serves as the research, automation, and insight arm of the International Seller Service data hub, enabling rapid delivery of growth insights through strategic investments in regional data foundations, self-service business intelligence solutions, and artificial intelligence tools. The WWGS-AIT team is positioned to establish AI-ready foundational capabilities across the WWGS organization while maintaining excellence in business insight generation, and self-service BI/AI application development. WWGS-AIT is looking for a Data Scientist to design and build seller-facing AI agents that turn our AI-ready data foundation into intelligent, conversational experiences for Amazon's global sellers. You will own the intelligence layer of these agents end-to-end, from modeling and retrieval to evaluation and launch, working alongside applied scientists, data engineers, and the Seller Assistant platform team to put trustworthy AI directly into sellers' hands. Key job responsibilities - Design, build, and iterate seller-facing AI agents (LLM-powered) that help Chinese sellers grow globally, reasoning over WWGS-AIT's AI-ready data foundation and knowledge base. - Develop the intelligence layer of agents: retrieval-augmented generation (RAG) over our knowledge management system, tool-use / function-calling orchestration, prompt engineering, and model fine-tuning or adaptation where needed. - Ground agent responses in standardized metrics and unified seller profiles to guarantee consistency and accuracy across agents; design and enforce guardrails that prevent hallucination and protect sensitive, compliance-restricted data. - Build rigorous evaluation frameworks (golden datasets, offline evaluation, and online experimentation) to measure and continuously improve agent quality, safety, and seller impact. - Develop seller-intelligence models (segmentation, entity resolution / One-ID, ranking and recommendation) that power personalized agent experiences. - Partner with WWGS Tech and the Seller Assistant platform team to productionize agents and tools (e.g., via MCP), defining the model and intelligence contract while engineering operates the runtime. - Collaborate with business, product, and cross-functional partners to translate seller pain points into agent capabilities and measurable business outcomes. - Stay current with advances in GenAI and agentic systems, and bring applied research into production.