Why ambient computing needs self-learning

To become the interface for the Internet of things, conversational agents will need to learn on their own. Alexa has already started down that path.

Today at the annual meeting of the ACM Special Interest Group on Information Retrieval (SIGIR), Ruhi Sarikaya, the director of applied science for Alexa AI, delivered a keynote address titled “Intelligent Conversational Agents for Ambient Computing”. This is an edited version of that talk.

For decades, the paradigm of personal computing was a desktop machine. Then came the laptop, and finally mobile devices so small we can hold them in our hands and carry them in our pockets, which felt revolutionary.

All these devices, however, tether you to a screen. For the most part, you need to physically touch them to use them, which does not seem natural or convenient in a number of situations.

So what comes next?

The most likely answer is the Internet of things (IOT) and other intelligent, connected systems and services. What will the interface with the IOT be? Will you need a separate app on your phone for each connected device? Or when you walk into a room, will you simply speak to the device you want to reconfigure?

At Alexa, we’re betting that conversational AI will be the interface for the IOT. And this will mean a shift in our understanding of what conversational AI is.

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In particular, the IOT creates new forms of context for conversational-AI models. By “context”, we mean the set of circumstances and facts that surround a particular event, situation, or entity, which an AI model can exploit to improve its performance.

For instance, context can help resolve ambiguities. Here are some examples of what we mean by context:

  • Device state: If the oven is on, then the question “What is the temperature?” is more likely to refer to oven temperature than it is in other contexts.
  • Device types: If the device has a screen, it’s more likely that “play Hunger Games” refers to the movie than if the device has no screen.
  • Physical/digital activity: If a customer listens only to jazz, “Play music” should elicit a different response than if the customer listens only to hard rock; if the customer always makes coffee after the alarm goes off, that should influence the interpretation of a command like “start brewing”. 

The same type of reasoning applies to other contextual signals, such as time of day, device and user location, environmental changes as measured by sensors, and so on.

Training a conversational agent to factor in so many contextual signals is much more complicated than training it to recognize, say, song titles. Ideally, we would have a substantial number of training examples for every combination of customer, device, and context, but that’s obviously not practical. So how do we scale the training of contextually aware conversational agents?

Self-learning

The answer is self-learning. By self-learning, we mean a framework that enables an autonomous agent to learn from customer-system interactions, system signals, and predictive models.

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Self-learning system uses customers’ rephrased requests as implicit error signals.

Customer-system interactions can provide both implicit feedback and explicit feedback. Alexa already handles both. If a customer interrupts Alexa’s response to a request — a “barge-in”, as we call it — or rephrases the request, that’s implicit feedback. Aggregated across multiple customers, barge-ins and rephrases indicate requests that aren’t being processed correctly.

Customers can also explicitly teach Alexa how to handle particular requests. This can be customer-initiated, as when customers use Alexa’s interactive-teaching capability, or Alexa-initiated, as when Alexa asks, “Did I answer your question?”

The great advantages of self-learning are that it doesn’t require data annotation, so it scales better while protecting customer privacy; it minimizes the time and cost of updating models; and it relies on high-value training data, because customers know best what they mean and want.

We have a few programs targeting different applications of self-learning, including automated generation of ground truth annotations, defect reduction, teachable AI, and determining root causes of failure.

Automated ground truth generation

At Alexa, we have launched a multiyear initiative to shift Alexa’s ML model development from manual-annotation-based to primarily self-learning-based. The challenge we face is to convert customer feedback, which is often binary or low dimensional (yes/no, defect/non-defect), into high-dimensional synthetic labels such as transcriptions and named-entity annotations.

Our approach has two major components: (1) an exploration module and (2) a feedback collection and label generation module. Here’s the architecture of the label generation model:

Label generation model.png
The ground truth generation model converts customer feedback, which is often binary or low dimensional, into high-dimensional synthetic labels.

The input features include the dialogue context (user utterance, Alexa response, previous turns, next turns), categorical features (domain, intent, dialogue status), numerical features (number of tokens, speech recognition and natural-language-understanding confidence scores), and raw audio data. The model consists of a turn-level encoder and a dialogue-level Transformer-based encoder. The turn-level textual encoder is a pretrained RoBERTa model.

We pretrain the model in a self-supervised way, using synthetic contrastive data. For instance, we randomly swap answers from different dialogues as defect samples. After pretraining, the model is trained in a supervised fashion on multiple tasks, using explicit and implicit user feedback.

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We evaluate the label generation model on several tasks. Two of these are goal segmentation, or determining which utterances in a dialogue are relevant to the accomplishment of a particular task, and goal evaluation, or determining whether the goal was successfully achieved.

As a baseline for these tasks, we used a set of annotations each of which was produced in a single pass by a single annotator. Our ground truth, for both the model and the baseline, was a set of annotations each of which had been corroborated by three different human annotators.

Our model’s outputs on both tasks were comparable to the human annotators’: our model was slightly more accurate but had a slightly lower F1 score. We can set a higher threshold, exceeding human performance significantly, and still achieve much larger annotation throughput than manual labeling does.

In addition to the goal-related labels, our model also labels utterances according to intent (the action the customer wants performed, such as playing music), slots (the data types the intent operates on, such as song names), and slot-values (the particular values of the slots, such as “Purple Haze”).

As a baseline for slot and intent labeling, we used a RoBERTa-based model that didn’t incorporate contextual information, and we found that our model outperformed it across the board.

Self-learning-based defect reduction

Three years ago, we deployed a self-learning mechanism that automatically corrects defects in Alexa’s interpretation of customer utterances based purely on implicit signals.

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This mechanism — unlike the ground truth generation module — doesn’t involve retraining Alexa’s natural-language-understanding models. Instead, it overwrites those models’ outputs, to improve their accuracy.

There are two ways to provide rewrites:

  • Precomputed rewriting produces request-rewrite pairs offline and loads them at run time. This process has no latency constraints, so it can use complex models, and during training, it can take advantage of rich offline signals such as user follow-up turns, user rephrases, Alexa responses, and video click-through rate. Its drawback is that at run time, it can’t take advantage of contextual information.
  • Online rewriting leverages contextual information (e.g., previous dialogue turns, dialogue location, times) at run time to produce rewrites. It enables rewriting of long-tail-defect queries, but it must meet latency constraints, and its training can’t take advantage of offline information.

Precomputed rewriting

We’ve experimented with two different approaches to precomputing rewrite pairs, one that uses pretrained BERT models and one that uses absorbing Markov chains.

This slide illustrates the BERT-based approach:

Rephrase detection.png
The contextual rephrase detection model casts rephrase detection as a span prediction problem, predicting the probability that each token is the start or end of a span.

At left is a sample dialogue in which an Alexa customer rephrases a query twice. The second rephrase elicits the correct response, so it’s a good candidate for a rewrite of the initial query. The final query is not a rephrase, and the rephrase extraction model must learn to differentiate rephrases from unrelated queries.

We cast rephrase detection as a span prediction problem, where we predict the probability that each token is the start or end of a span, using the embedding output of the final BERT layer. We also use timestamping to threshold the number of subsequent customer requests that count as rephrase candidates.

We use absorbing Markov chains to extract rewrite pairs from rephrase candidates that recur across a wide range of interactions.

Absorbing Markov chains.png
The probabilities of sequences of rephrases across customer interactions can be encoded in absorbing Markov chains.

A Markov chain models a dynamic system as a sequence of states, each of which has a certain probability of transitioning to any of several other states. An absorbing Markov chain is one that has a final state, with zero probability of transitioning to any other, which is accessible from any other system state.

We use absorbing Markov chains to encode the probabilities that any given rephrase of the same query will follow any other across a range of interactions. Solving the Markov chain gives us the rewrite for any given request that is most likely to be successful.

Online rewriting

Instead of relying on customers’ own rephrasings, the online rewriting mechanism uses retrieval and ranking models to generate rewrites.

Rewrites are based on customers’ habitual usage patterns with the agent. In the example below, for instance, based on the customer’s interaction history, we rewrite the query “What’s the weather in Wilkerson?” as “What’s the weather in Wilkerson, California?” — even though “What’s the weather in Wilkerson, Washington?” is the more common query across interactions.

The model does, however, include a global layer as well as a personal layer, to prevent overindexing on personalized cases (for instance, inferring that a customer who likes the Selena Gomez song “We Don’t Talk Anymore” will also like the song from Encanto “We Don’t Talk about Bruno”) and to enable the model to provide rewrites when the customer’s interaction history provides little or no guidance.

Online rewriting.png
The online rewriting model’s personal layer factors in customer context, while the global prevents overindexing on personalized cases.

The personalized workstream and the global workstream include both retrieval and ranking models:

  • The retrieval model uses a dense-passage-retrieval (DPR) model, which maps texts into a low-dimensional, continuous space, to extract embeddings for both the index and the query. Then it uses some similarity measurement to decide the rewrite score.
  • The ranking model combines fuzzy match (e.g., through a single-encoder structure) with various metadata to make a reranking decision.

We’ve deployed all three of these self-learning approaches — BERT- and Markov-chain-based offline rewriting and online rewriting — and all have made a significant difference in the quality of Alexa customers’ experience.

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In experiments, we compared the BERT-based offline approach to four baseline models on six machine-annotated and two human-annotated datasets, and it outperformed all baselines across the board, with improvements of as much as 16% to 17% on some of the machine-annotated datasets, while almost doubling the improvement on the human-annotated ones.

The offline approach that uses absorbing Markov chains has rewritten tens of millions of outputs from Alexa’s automatic-speech-recognition models, and it has a win-loss ratio of 8.5:1, meaning that for every one incorrect rewrite, it has 8.5 correct ones.

And finally, in a series of A/B tests of the online rewrite engine, we found that the global rewrite alone reduced the defect rate by 13%, while the addition of the personal rewrite model reduced defects by a further 4%.

Teachable AI

Query rewrites depend on implicit signals from customers, but customers can also explicitly teach Alexa their personal preferences, such as “I’m a Warriors fan” or “I like Italian restaurants.”

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Alexa’s teachable-AI mechanism can be either customer-initiated or Alexa-initiated. Alexa proactively senses teachable moments — as when, for instance, a customer repeats the same request multiple times or declares Alexa’s response unsatisfactory. And a customer can initiate a guided Q&A with Alexa with a simple cue like “Alexa, learn my preferences.”

In either case, Alexa can use the customer’s preferences to guide the very next customer interaction.

Failure point isolation

Besides recovering from defects through query rewriting, we also want to understand the root cause of failures for defects.

Dialogue assistants like Alexa depend on multiple models that process customer requests in stages. First, a voice trigger (or “wake word”) model determines whether the user is speaking to the assistant. Then an automatic-speech-recognition (ASR) module converts the audio stream into text. This text passes to a natural-language-understanding (NLU) component that determines the user request. An entity recognition model recognizes and resolves entities, and the assistant generates the best possible response using several subsystems. Finally, the text-to-speech (TTS) model renders the response into human-like speech.

For Alexa, part of self-learning is automatically determining, when a failure occurs, which component has failed. An error in an upstream component can propagate through the pipeline, in which case multiple components may fail. Thus, we focus on the first component that fails in a way that is irrecoverable, which we call the “failure point”.

In our initial work on failure point isolation, we recognize five error points as well as a “correct” class (meaning no component failed). The possible failure points are false wake (errors in voice trigger); ASR errors; NLU errors (for example, incorrectly routing “play Harry Potter” to video instead of audiobook); entity resolution and recognition errors; and result errors (for example, playing the wrong Harry Potter movie).

To better illustrate failure point problem, let's examine a multiturn dialogue:

Failure point isolation slide.png
Failure point isolation identifies the earliest point in the processing pipeline at which a failure occurs, and errors that the conversational agent recovers from are not classified as failures.

In the first turn, the customer is trying to open a garage door, and the conversational assistant recognizes the speech incorrectly. The entity resolution model doesn't recover from this error and also fails. Finally, the dialogue assistant fails to perform the correct action. In this case, ASR is the failure point, despite the other models’ subsequent failure.

On the second turn, the customer repeats the request. ASR makes a small error by not recognizing the article "the" in the speech, but the dialogue assistant takes the correct action. We would mark this turn as correct, as the ASR error didn't lead to downstream failure.

The last turn highlights one of the limitations of our method. The user is asking the dialogue assistant to make a sandwich, which dialogue assistants cannot do — yet. All models have worked correctly, but the user is not satisfied. In our work, we do not consider such turns defective.

On average, our best failure point isolation model achieves close to human performance across different categories (>92% vs human). This model uses extended dialogue context, features derived from logs of the assistants (e.g., ASR confidence), and traces of decision-making components (e.g., NLU modules). We outperform humans in result and correct-class detection. ASR, entity resolution, and NLU are in the 90-95% range.

The day when computing fades into the environment, and we walk from room to room casually instructing embedded computing devices how we want them to behave, may still lie in the future. But at Alexa AI, we’re already a long way down that path. And we’re moving farther forward every day.

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You will join a team working at the frontier of tactile sensing and contact-rich manipulation, helping define how robots perceive and interact with objects through touch. Because we build the hands as well as the policies that drive them, you will have a direct line to the sensor, actuator, and mechanism designs your algorithms depend on — and real influence over how they evolve. This is an opportunity to solve hard problems across perception, learning, and physical interaction alongside a team of scientists and engineers building toward real-world deployment.
US, WA, Redmond
Amazon Leo is building a low Earth orbit satellite broadband network to deliver fast, affordable connectivity to customers around the world, including those underserved by traditional infrastructure. Operating a live constellation and its ground network at scale means service disruptions are an inevitable reality, and how quickly we detect them, understand them, and prevent them from recurring defines the trust we earn as a connectivity provider. We are seeking a talented Senior Applied Scientist to build the next generation of observability and availability science for the Leo network. Leo already detects outages, notifies affected customers, and restores service. The frontier is prediction and prevention: reasoning over complex network and ground-segment telemetry to autonomously detect anomalies before they reach customers, attribute root cause automatically across a sprawling event surface, and rationalize a large, still-maturing metric set so responders trust what the system tells them. In this role you will work backwards from the needs of customers and operations teams. You will own the scientific direction end to end, partnering closely with network engineers, the Network Operations Center, and the Incident Management team, and the Software and Networking orginization to translate a long-term science vision into concrete research and delivery roadmaps. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. Key job responsibilities * Own the observability and availability science end to end, from long-term vision to research roadmap to production delivery, working backwards from the needs of customers, the NOC, and network engineering. * Develop time-series and graph-based models with dynamic baselining that detect network and ground-segment anomalies before they cross the High Severity threshold, enabling proactive investigation rather than reactive response. * Reason over complex, multi-system telemetry to attribute cause automatically during live HSEs and LSEs, so Call Leaders and engineers spend time mitigating, not hunting. * Provide the science behind the network's bucketed availability decomposition (geometric and satellite coverage, ground and network segments, customer terminals, payload, and planning), attributing every movement to a true cause rather than noise, so leadership steers on signal and engineering effort lands where it actually moves availability and throughput. * Deliver the models, analyses, and metrics that feed the daily system readiness and validation review consumed by senior leadership and product and engineering, turning availability and throughput data into a defensible, evidence-based read on progress against GA entry criteria. * Own the recurring, fleet-wide "hot topic" investigations that span ASIC, firmware, payload, network, and planning, separating correlated symptoms from true root cause across thousands of nodes, quantifying how much availability or throughput each is costing, and answering whether it is a launch-blocking risk and whether it is improving. * Deliver alert correlation and deduplication, false-positive reduction, and metric-quality scoring so responders trust what the system tells them, directly supporting a large, still-maturing KPI set. * Tie your science to the unit the org actually measures: reduce detection and attribution time, raise availability against the network's bar, and increase the share of events prevented before customer impact. * Partner day to day with the Network Operations Center, Network Engineering, and the Incident Management (Call Leader) program; sit on live HSE/LSE bridges as the science partner and turn event learnings into model improvements. * Feed COEs and RCAs back into detection and attribution so recurring signatures are caught earlier, and help design and score gamedays that stress-test both the network and your models against real, closed events. * Build and deploy production pipelines on AWS (e.g., SageMaker, Bedrock, Glue) with model validation, monitoring, drift detection, and explainability, because operations teams must be able to trust and act on model output under pressure. * Set data-science standards, mentor scientists, and drive best practices across the Leo networking organization as the science function scales. * Produce explainable output and written narratives that let responders and leaders three or more levels up act on your models during and between events.
US, TX, Austin
The OTS ANCHOR (Analytics, Insights, and Centralized Hub for OTS Reporting) team is part of the WW IT Operations & RME organization, responsible for delivering data solutions that drive operational excellence across Amazon's global IT infrastructure. We build data pipelines, predictive models, develop analytical intelligence frameworks, and create AI-powered solutions that transform how Amazon manages, triages, and resolves IT operational incidents at scale pointing towards the Letting Data Tell the Story north start vision. We are seeking a Data Scientist to help own the end-to-end data science charter for critical operational workstreams — from forecasting IT service demand and capacity planning to designing intelligent severity triaging models and building the analytical backbone for agentic AI solutions. You will work backwards from complex operational problems to create models and solutions that directly impact the efficiency and reliability of Amazon's IT operations worldwide. Key job responsibilities - Design, develop, and deploy machine learning models for IT operations forecasting, including incident volume prediction, capacity planning, and workforce demand modeling - Build and maintain severity classification and intelligent triaging models that process thousands of daily IT service tickets across global regions - Develop anomaly detection systems to identify emerging patterns in operational data, supporting proactive incident prevention - Apply econometric and statistical methods to measure the impact of operational interventions and inform resource allocation decisions - Partner with engineering teams to productionize ML models via automated pipelines using AWS services (SageMaker, Step Functions, Lambda, Redshift) - Design and conduct experiments to empirically validate model performance and operational impact - Contribute to data quality monitoring frameworks and help maintain standards for operational data integrity - Collaborate with cross-functional teams (ServiceNow platform, Decision Intelligence, Field Operations) to translate analytical insights into actionable recommendations - Communicate findings, model performance, and recommendations to stakeholders and senior leaders through written documents and presentations - Contribute to the team's science roadmap, identifying opportunities to apply ML/AI (including Generative AI) to operational challenges A day in the life Amazon Benefits: Amazon offers a full range of benefits that support you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include: 1. Medical, Dental, and Vision Coverage 2. Maternity and Parental Leave Options 3. Paid Time Off (PTO) 4. 401(k) Plan
US, MA, North Reading
Robotics Applied Scientist II Intern/Co-op (2027) Are you passionate about robotics and research? Do you want to solve real customer problems through innovative technology? Do you enjoy working on scalable research and projects in a collaborative team environment? Do you want to see your science solutions directly impact millions of customers worldwide? We’re looking for current PhD students with a passion for robotic research and applications to join us in 2027 as Robotics Applied Scientist II Interns/Co-ops to shape the future of robotics and transform automation at Amazon’s scale. By applying to this role, you will be considered for Robotics Applied Scientist II Intern/Co-op (2027) opportunities across various Robotics teams at Amazon with different robotics research focus. Internship positions are available for multiple locations, durations (3 to 6+ months), and year-round start dates (winter, spring, summer, fall). Join us at the forefront of Applied Science, where your contributions will shape the future of Robotics! Key job responsibilities As a Robotics Applied Scientist II Intern/Co-op, you will work alongside global experts to advance the state of the art in robotics and artificial intelligence, tackling innovative problems that bridge the gap between research and real-world robotics implementation to innovate and build solutions on behalf of our customers. We are particularly interested in students with specialization and expertise in one or more of the following research areas: - Robotics - Artificial Intelligence - Robotics Manipulation (e.g., robot arm, grasping, dexterous manipulation, end of arm tools/end effector) - Autonomous Mobile Robots - Mobile Manipulation - Multi-Robot Coordination - Autonomous Navigation - Locomotion - Motion/Path Planning - Controls - Perception - Sensing - Robot Learning - Machine Learning - Computer Vision - Large Language Models (LLM), Vision-Language-Action Models (VLA), Vision-Language-Models (VLM) - World Models - Human-Robot Interaction - Robotics Simulation - Optimization - And related! Key responsibilities may include: - Develop novel, scalable algorithms and/or modeling techniques that advance the state-of-the-art in science areas such as robotics, artificial intelligence, or related - Tackle challenging, innovative research problems within robotics, artificial intelligence, or related that bridge the gap between theoretical advancement and practical robotics implementation - Collaborate with cross-functional teams to solve complex problems, and to communicate research findings clearly, leveraging your expertise in robotics, artificial intelligence, or related - Demonstrate the ability to work independently, thrive in a fast-paced, ever-changing environment - Leverage AI-powered tools where applicable to accelerate research, experimentation, and prototyping. - Critically review and validate outputs from AI tools and automated systems. About the team Explore Robotics Teams at Amazon At Amazon, robotics is where innovative research meets real-world deployment. There are many different specialized robotics teams, including the few highlighted below. Learn more about Robotics at Amazon here: https://www.amazon.science/research-areas/robotics Fulfillment Technologies and Robotics We build dynamic partnerships between people and intelligent machines. This intricate collaboration helps Amazon fulfill orders with unmatched accuracy. Working in symphony with our robotic technology, you’ll have the opportunity to extend your technical capabilities by working alongside some of the industry’s most advanced technologies. This includes our fleet of autonomous mobile robots, sophisticated control software, and technologies like language perception, machine learning, object recognition, and semantic understanding of commands. These technologies help us deliver an ever-improving customer and employee experience, as well as improve the safety of our facilities. Amazon Robotics Amazon Robotics is at the epicenter of robotics innovation. We design, test, and build mobile robots and mechatronic systems. Our offices, labs, test floors, and factories are close together, which means we can design the hardware, write the code, test, build, and watch it all come to life. Our areas of focus include advancements in autonomous mobility, AI, robotic management software, and much more. Fauna Fauna is focused on building capable, safe, and genuinely delightful robots for everyday life. Fauna’s goal is simple: make robots people actually want to live and interact with everyday. Fauna develops tightly integrated hardware and software systems that make it faster, safer, and more intuitive to create real-world robotic products. Fauna’s work spans the full stack: mechanical design, control systems, dynamic modeling, and intelligent software. The focus is not just functionality, but overall experience. Amazon Fulfillment Technologies Amazon Fulfillment Technologies develops tech solutions that create network optimizations for all Amazon sites worldwide. We own network infrastructure and devices in all buildings and labor planning and scheduling technology for fulfillment centers in North America and Europe.
US, NY, New York
The FAIM (Full Funnel Agentic Intelligence and Models) builds the agentic AI systems behind next-generation advertising. The team develops multimodal foundation models and LLM-driven agents that power shopper understanding, audience-aware creative generation, and agentic advertising workflows. As a Principal Applied Scientist for the FAIM team, you will invent the models that help advertisers achieve desired outcomes. Today's state of the art models can setup ad campaigns to a specification, but do not understand advertising strategy well enough to help with abstract goals that real advertisers ask about like "how can I make more money." This is a rare charter to build foundational optimization science where little exists today, spanning campaign recommendation, cross-product budget allocation, incrementality measurement, and long-term-sales modeling. You will set technical direction for a growing team, partner with engineering and product to take models from research to production at Amazon scale, and directly move advertiser ROAS and new-to-brand growth. In this role you will - Own the science vision for developing evaluations of the Ads Agent - Partner with scientists from across Ads to develop best practices for evaluating agent performance both online and offline - Raise the science bar for all agent evaluations developed in Ads. - Own establishing a data driven foundation for making decisions about when new features are ready to launch in Ads Agent. Key job responsibilities - Define the long-term scientific vision for agent evaluations in Ads - Translate ambiguous advertiser needs and competing objectives into a concrete science roadmap. - Invent, prototype, and productionize machine learning and optimization solutions for joint budget allocation across sponsored ad products, spanning the shopper journey from awareness to purchase. - Develop rigorous approaches to incrementality measurement and long-term-sales modeling that ground optimization in true advertiser value. - Design and lead large-scale experiments and analyses to validate hypotheses and guide product direction. - Partner closely with engineering and product to define technical contracts, data schemas, and serving systems that carry models into production. - Raise the technical bar across science and engineering through mentorship, design reviews, and hands-on collaboration. - Grow scientific talent and publish impactful research internally and at top-tier venues.
CN, 31, Shanghai
As WWGS is committed to building an AI-native, agentic organization, the heart of SSG's evolution is to reinvent how we engage sellers with an AI-first mindset. Delivering that ambition at scale demands breakthrough innovation in our foundational capabilities, at ever-faster speed. To meet these priorities with the pace and focus they require, we are standing up a dedicated team, organized as a POD model - a lean, cross-functional team led by a single owner who holds end-to-end decisions and the business outcome, so we can move at the speed the business demands. Our priority is to build the capability to reach the right sellers at scale, anchored on two pillars: Seller Tagging and Good Contact. Through Seller Tagging, we will turn today's fragmented, siloed seller signals into a unified seller intelligence capability that deepens and broadens how well we truly understand every seller. Through Good Contact, we will resolve the seller identity gaps across our channels and systems, so that every engagement and every system that depends on it, can consistently reach the right seller contact. The Data Scientist will be part of the POD team and support the team to establish structured data governance and model training framework, and trail predict models with real business use cases. Key job responsibilities Design and deliver seller segmentation and propensity models at scale — incorporating GMS, category, growth trajectory, engagement signals, and lifecycle stage. Build contact quality scoring and lifecycle management systems (coverage optimization, dormancy detection, reactivation modeling). Define success metrics, experimentation frameworks (A/B, causal inference), and measurement methodology for seller engagement interventions. Productionize ML models and data products — partner with engineering to deploy seller scores, contact quality indices, and recommendation signals. Explore LLM/GenAI applications: automated insight generation from seller data, contact intent classification, and intelligent report synthesis. Serve as the science representative in bi-weekly NBS theme reviews; present findings and proposals to theme Bar Raisers and leadership. Collaborate with BIE team members to democratize analytical outputs via dashboards and self-serve tools. Contribute to cross-marketplace seller behavior analysis supporting Global Expansion strategy (IN, KR, VN, LATAM). Evaluate, integrate, and iterate on AI systems — assess new AI/ML tools, frameworks, and third-party models for applicability to seller intelligence use cases.