Why ambient computing needs self-learning

To become the interface for the Internet of things, conversational agents will need to learn on their own. Alexa has already started down that path.

Today at the annual meeting of the ACM Special Interest Group on Information Retrieval (SIGIR), Ruhi Sarikaya, the director of applied science for Alexa AI, delivered a keynote address titled “Intelligent Conversational Agents for Ambient Computing”. This is an edited version of that talk.

For decades, the paradigm of personal computing was a desktop machine. Then came the laptop, and finally mobile devices so small we can hold them in our hands and carry them in our pockets, which felt revolutionary.

All these devices, however, tether you to a screen. For the most part, you need to physically touch them to use them, which does not seem natural or convenient in a number of situations.

So what comes next?

The most likely answer is the Internet of things (IOT) and other intelligent, connected systems and services. What will the interface with the IOT be? Will you need a separate app on your phone for each connected device? Or when you walk into a room, will you simply speak to the device you want to reconfigure?

At Alexa, we’re betting that conversational AI will be the interface for the IOT. And this will mean a shift in our understanding of what conversational AI is.

Related content
Alexa’s chief scientist on how customer-obsessed science is accelerating general intelligence.

In particular, the IOT creates new forms of context for conversational-AI models. By “context”, we mean the set of circumstances and facts that surround a particular event, situation, or entity, which an AI model can exploit to improve its performance.

For instance, context can help resolve ambiguities. Here are some examples of what we mean by context:

  • Device state: If the oven is on, then the question “What is the temperature?” is more likely to refer to oven temperature than it is in other contexts.
  • Device types: If the device has a screen, it’s more likely that “play Hunger Games” refers to the movie than if the device has no screen.
  • Physical/digital activity: If a customer listens only to jazz, “Play music” should elicit a different response than if the customer listens only to hard rock; if the customer always makes coffee after the alarm goes off, that should influence the interpretation of a command like “start brewing”. 

The same type of reasoning applies to other contextual signals, such as time of day, device and user location, environmental changes as measured by sensors, and so on.

Training a conversational agent to factor in so many contextual signals is much more complicated than training it to recognize, say, song titles. Ideally, we would have a substantial number of training examples for every combination of customer, device, and context, but that’s obviously not practical. So how do we scale the training of contextually aware conversational agents?

Self-learning

The answer is self-learning. By self-learning, we mean a framework that enables an autonomous agent to learn from customer-system interactions, system signals, and predictive models.

Related content
Self-learning system uses customers’ rephrased requests as implicit error signals.

Customer-system interactions can provide both implicit feedback and explicit feedback. Alexa already handles both. If a customer interrupts Alexa’s response to a request — a “barge-in”, as we call it — or rephrases the request, that’s implicit feedback. Aggregated across multiple customers, barge-ins and rephrases indicate requests that aren’t being processed correctly.

Customers can also explicitly teach Alexa how to handle particular requests. This can be customer-initiated, as when customers use Alexa’s interactive-teaching capability, or Alexa-initiated, as when Alexa asks, “Did I answer your question?”

The great advantages of self-learning are that it doesn’t require data annotation, so it scales better while protecting customer privacy; it minimizes the time and cost of updating models; and it relies on high-value training data, because customers know best what they mean and want.

We have a few programs targeting different applications of self-learning, including automated generation of ground truth annotations, defect reduction, teachable AI, and determining root causes of failure.

Automated ground truth generation

At Alexa, we have launched a multiyear initiative to shift Alexa’s ML model development from manual-annotation-based to primarily self-learning-based. The challenge we face is to convert customer feedback, which is often binary or low dimensional (yes/no, defect/non-defect), into high-dimensional synthetic labels such as transcriptions and named-entity annotations.

Our approach has two major components: (1) an exploration module and (2) a feedback collection and label generation module. Here’s the architecture of the label generation model:

Label generation model.png
The ground truth generation model converts customer feedback, which is often binary or low dimensional, into high-dimensional synthetic labels.

The input features include the dialogue context (user utterance, Alexa response, previous turns, next turns), categorical features (domain, intent, dialogue status), numerical features (number of tokens, speech recognition and natural-language-understanding confidence scores), and raw audio data. The model consists of a turn-level encoder and a dialogue-level Transformer-based encoder. The turn-level textual encoder is a pretrained RoBERTa model.

We pretrain the model in a self-supervised way, using synthetic contrastive data. For instance, we randomly swap answers from different dialogues as defect samples. After pretraining, the model is trained in a supervised fashion on multiple tasks, using explicit and implicit user feedback.

Related content
Prime Video beats previous state of the art on the MovieNet dataset by 13% with a new model that is 90% smaller and 84% faster.

We evaluate the label generation model on several tasks. Two of these are goal segmentation, or determining which utterances in a dialogue are relevant to the accomplishment of a particular task, and goal evaluation, or determining whether the goal was successfully achieved.

As a baseline for these tasks, we used a set of annotations each of which was produced in a single pass by a single annotator. Our ground truth, for both the model and the baseline, was a set of annotations each of which had been corroborated by three different human annotators.

Our model’s outputs on both tasks were comparable to the human annotators’: our model was slightly more accurate but had a slightly lower F1 score. We can set a higher threshold, exceeding human performance significantly, and still achieve much larger annotation throughput than manual labeling does.

In addition to the goal-related labels, our model also labels utterances according to intent (the action the customer wants performed, such as playing music), slots (the data types the intent operates on, such as song names), and slot-values (the particular values of the slots, such as “Purple Haze”).

As a baseline for slot and intent labeling, we used a RoBERTa-based model that didn’t incorporate contextual information, and we found that our model outperformed it across the board.

Self-learning-based defect reduction

Three years ago, we deployed a self-learning mechanism that automatically corrects defects in Alexa’s interpretation of customer utterances based purely on implicit signals.

Related content
More-autonomous machine learning systems will make Alexa more self-aware, self-learning, and self-service.

This mechanism — unlike the ground truth generation module — doesn’t involve retraining Alexa’s natural-language-understanding models. Instead, it overwrites those models’ outputs, to improve their accuracy.

There are two ways to provide rewrites:

  • Precomputed rewriting produces request-rewrite pairs offline and loads them at run time. This process has no latency constraints, so it can use complex models, and during training, it can take advantage of rich offline signals such as user follow-up turns, user rephrases, Alexa responses, and video click-through rate. Its drawback is that at run time, it can’t take advantage of contextual information.
  • Online rewriting leverages contextual information (e.g., previous dialogue turns, dialogue location, times) at run time to produce rewrites. It enables rewriting of long-tail-defect queries, but it must meet latency constraints, and its training can’t take advantage of offline information.

Precomputed rewriting

We’ve experimented with two different approaches to precomputing rewrite pairs, one that uses pretrained BERT models and one that uses absorbing Markov chains.

This slide illustrates the BERT-based approach:

Rephrase detection.png
The contextual rephrase detection model casts rephrase detection as a span prediction problem, predicting the probability that each token is the start or end of a span.

At left is a sample dialogue in which an Alexa customer rephrases a query twice. The second rephrase elicits the correct response, so it’s a good candidate for a rewrite of the initial query. The final query is not a rephrase, and the rephrase extraction model must learn to differentiate rephrases from unrelated queries.

We cast rephrase detection as a span prediction problem, where we predict the probability that each token is the start or end of a span, using the embedding output of the final BERT layer. We also use timestamping to threshold the number of subsequent customer requests that count as rephrase candidates.

We use absorbing Markov chains to extract rewrite pairs from rephrase candidates that recur across a wide range of interactions.

Absorbing Markov chains.png
The probabilities of sequences of rephrases across customer interactions can be encoded in absorbing Markov chains.

A Markov chain models a dynamic system as a sequence of states, each of which has a certain probability of transitioning to any of several other states. An absorbing Markov chain is one that has a final state, with zero probability of transitioning to any other, which is accessible from any other system state.

We use absorbing Markov chains to encode the probabilities that any given rephrase of the same query will follow any other across a range of interactions. Solving the Markov chain gives us the rewrite for any given request that is most likely to be successful.

Online rewriting

Instead of relying on customers’ own rephrasings, the online rewriting mechanism uses retrieval and ranking models to generate rewrites.

Rewrites are based on customers’ habitual usage patterns with the agent. In the example below, for instance, based on the customer’s interaction history, we rewrite the query “What’s the weather in Wilkerson?” as “What’s the weather in Wilkerson, California?” — even though “What’s the weather in Wilkerson, Washington?” is the more common query across interactions.

The model does, however, include a global layer as well as a personal layer, to prevent overindexing on personalized cases (for instance, inferring that a customer who likes the Selena Gomez song “We Don’t Talk Anymore” will also like the song from Encanto “We Don’t Talk about Bruno”) and to enable the model to provide rewrites when the customer’s interaction history provides little or no guidance.

Online rewriting.png
The online rewriting model’s personal layer factors in customer context, while the global prevents overindexing on personalized cases.

The personalized workstream and the global workstream include both retrieval and ranking models:

  • The retrieval model uses a dense-passage-retrieval (DPR) model, which maps texts into a low-dimensional, continuous space, to extract embeddings for both the index and the query. Then it uses some similarity measurement to decide the rewrite score.
  • The ranking model combines fuzzy match (e.g., through a single-encoder structure) with various metadata to make a reranking decision.

We’ve deployed all three of these self-learning approaches — BERT- and Markov-chain-based offline rewriting and online rewriting — and all have made a significant difference in the quality of Alexa customers’ experience.

Related content
With a new machine learning system, Alexa can infer that an initial question implies a subsequent request.

In experiments, we compared the BERT-based offline approach to four baseline models on six machine-annotated and two human-annotated datasets, and it outperformed all baselines across the board, with improvements of as much as 16% to 17% on some of the machine-annotated datasets, while almost doubling the improvement on the human-annotated ones.

The offline approach that uses absorbing Markov chains has rewritten tens of millions of outputs from Alexa’s automatic-speech-recognition models, and it has a win-loss ratio of 8.5:1, meaning that for every one incorrect rewrite, it has 8.5 correct ones.

And finally, in a series of A/B tests of the online rewrite engine, we found that the global rewrite alone reduced the defect rate by 13%, while the addition of the personal rewrite model reduced defects by a further 4%.

Teachable AI

Query rewrites depend on implicit signals from customers, but customers can also explicitly teach Alexa their personal preferences, such as “I’m a Warriors fan” or “I like Italian restaurants.”

Related content
Deep learning and reasoning enable customers to explicitly teach Alexa how to interpret their novel requests.

Alexa’s teachable-AI mechanism can be either customer-initiated or Alexa-initiated. Alexa proactively senses teachable moments — as when, for instance, a customer repeats the same request multiple times or declares Alexa’s response unsatisfactory. And a customer can initiate a guided Q&A with Alexa with a simple cue like “Alexa, learn my preferences.”

In either case, Alexa can use the customer’s preferences to guide the very next customer interaction.

Failure point isolation

Besides recovering from defects through query rewriting, we also want to understand the root cause of failures for defects.

Dialogue assistants like Alexa depend on multiple models that process customer requests in stages. First, a voice trigger (or “wake word”) model determines whether the user is speaking to the assistant. Then an automatic-speech-recognition (ASR) module converts the audio stream into text. This text passes to a natural-language-understanding (NLU) component that determines the user request. An entity recognition model recognizes and resolves entities, and the assistant generates the best possible response using several subsystems. Finally, the text-to-speech (TTS) model renders the response into human-like speech.

For Alexa, part of self-learning is automatically determining, when a failure occurs, which component has failed. An error in an upstream component can propagate through the pipeline, in which case multiple components may fail. Thus, we focus on the first component that fails in a way that is irrecoverable, which we call the “failure point”.

In our initial work on failure point isolation, we recognize five error points as well as a “correct” class (meaning no component failed). The possible failure points are false wake (errors in voice trigger); ASR errors; NLU errors (for example, incorrectly routing “play Harry Potter” to video instead of audiobook); entity resolution and recognition errors; and result errors (for example, playing the wrong Harry Potter movie).

To better illustrate failure point problem, let's examine a multiturn dialogue:

Failure point isolation slide.png
Failure point isolation identifies the earliest point in the processing pipeline at which a failure occurs, and errors that the conversational agent recovers from are not classified as failures.

In the first turn, the customer is trying to open a garage door, and the conversational assistant recognizes the speech incorrectly. The entity resolution model doesn't recover from this error and also fails. Finally, the dialogue assistant fails to perform the correct action. In this case, ASR is the failure point, despite the other models’ subsequent failure.

On the second turn, the customer repeats the request. ASR makes a small error by not recognizing the article "the" in the speech, but the dialogue assistant takes the correct action. We would mark this turn as correct, as the ASR error didn't lead to downstream failure.

The last turn highlights one of the limitations of our method. The user is asking the dialogue assistant to make a sandwich, which dialogue assistants cannot do — yet. All models have worked correctly, but the user is not satisfied. In our work, we do not consider such turns defective.

On average, our best failure point isolation model achieves close to human performance across different categories (>92% vs human). This model uses extended dialogue context, features derived from logs of the assistants (e.g., ASR confidence), and traces of decision-making components (e.g., NLU modules). We outperform humans in result and correct-class detection. ASR, entity resolution, and NLU are in the 90-95% range.

The day when computing fades into the environment, and we walk from room to room casually instructing embedded computing devices how we want them to behave, may still lie in the future. But at Alexa AI, we’re already a long way down that path. And we’re moving farther forward every day.

Related content

GB, Cambridge
Alexa is looking for an Applied Scientist with a strong background in Natural Language Processing (NLP) and Large Language Models (LLMs) to help build state-of-the-art conversational systems. In this role, you will collaborate with a large team of scientists training the Large Language Models that power the Alexa stack, as well as software engineers serving them in production systems. You will own solutions end-to-end: from ideation and research through to production deployment, enabling conversational assistants to support external tools, leverage diverse sources of information, and deliver novel reasoning capabilities to millions of Alexa customers. Key job responsibilities As an Applied Scientist, you will develop innovative solutions to complex problems to extend the functionalities of conversational assistants. You will use your technical expertise to research and implement novel algorithms and modelling solutions in collaboration with other scientists and engineers. You will analyze customer behaviors and define metrics to enable the identification of actionable insights and measure improvements in customer experience. You will communicate results and insights to both technical and non-technical audiences through written reports, presentations and external publications. You would be able to bi-modal on science and engineering: someone who combines strong scientific foundations with the execution skills to ship high-quality solutions. A day in the life As an Applied Scientist on the Alexa Science team, you'll drive innovation in evaluating new product experiences while discovering novel approaches to enhance model capabilities and enrich customer interactions. You'll collaborate with cross-functional teams of engineers and scientists to identify root causes of model and system integration issues, continuously improving the end-to-end customer experience. You'll partner closely with scientists developing and fine-tuning large language models, engineers building low-latency inference infrastructure, and product teams defining customer experience metrics. About the team We are a team of applied scientists and engineers building the intelligence layer that powers Alexa+. Our work sits at the intersection of large language models, decision-making under uncertainty, and production ML systems. What we build directly shapes the customer experience: determining which models serve their requests, optimizing response latency, and creating natural, seamless interactions. We're a collaborative team that values rigorous experimentation, clear communication, and delivering solutions that perform at scale in real-world environments.
US, CA, San Francisco
Amazon is on a mission to redefine the future of automation — and we're looking for exceptional talent to help lead the way. We are building the next generation of advanced robotic systems that seamlessly blend cutting-edge AI, sophisticated control systems, and novel mechanical design to create adaptable, intelligent automation solutions capable of operating safely alongside humans in dynamic, real-world environments. At Amazon, we leverage the power of machine learning, artificial intelligence, and advanced robotics to solve some of the most complex operational challenges at a scale unlike anywhere else in the world. Our fleet of robots spans hundreds of facilities globally, working in sophisticated coordination to deliver on our promise of customer excellence — and we're just getting started. As a Applied Scientist in Robot Perception, you will be at the forefront of this transformation. You will develop and deploy state-of-the-art perception algorithms that enable robots to truly understand and interact with the physical world — bridging the gap between theoretical research and real-world impact. Bringing deep expertise in Computer Vision and a nuanced understanding of the capabilities and limitations of modern Vision-Language Models (VLMs), you will innovate boldly and push the boundaries of what's possible. Our vision for the Perception layer is ambitious: to enable seamless, intelligent interaction between the user, the robot, and its environment. This is a rare opportunity to work at the intersection of deep learning, large language models, and robotics — contributing to research that doesn't just advance the field, but reshapes it. You will collaborate with world-class teams pioneering breakthroughs in dexterous manipulation, locomotion, and human-robot interaction, all at an unprecedented scale. Join us in building intelligent robotic systems that will define the future of automation and human-robot collaboration. Key job responsibilities - Design, develop, and deploy perception algorithms for robotics systems, including object detection, segmentation, tracking, depth estimation, and scene understanding - Lead research initiatives in computer vision, sensor fusion and 3D perception - Collaborate with cross-functional teams including robotics engineers, software engineers, and product managers to define and deliver perception capabilities - Drive end-to-end ownership of ML models — from data collection and labeling strategy to training, evaluation, and deployment - Mentor junior scientists and engineers; contribute to a culture of technical excellence - Define and track key metrics to measure perception system performance in real-world environments - Publish research findings in top-tier venues (CVPR, ICCV, ECCV, ICRA, NeurIPS, etc.) and contribute to patents A day in the life - Train ML models for deployment in simulation and real-world robots, identify and document their limitations post-deployment - Drive technical discussions within your team and with key stakeholders to develop innovative solutions to address identified limitations - Actively contribute to brainstorming sessions on adjacent topics, bringing fresh perspectives that help peers grow and succeed — and in doing so, build lasting trust across the team - Mentor team members while maintaining significant hands-on contribution to technical solutions
US, TX, Austin
Our team is involved with pre-silicon design verification for custom IP. A critical requirement of the verification flow is the requirement of legal and realistic stimulus of a custom Machine Learning Accelerator Chip. Content creation is built using formal methods that model legal behavior of the design and then solving the problem to create the specific assembly tests. The entire frame work for creating these custom tests is developed using a SMT solver and custom software code to guide the solution space into templated scenarios. This highly visible and innovative role requires the design of this solving framework and collaborating with design verification engineers, hardware architects and designers to ensure that interesting content can be created for the projects needs. Key job responsibilities Develop an understanding for a custom machine learning instruction set architecture. Model correctness of instruction streams using first order logic. Create custom API's to allow control over scheduling and randomness. Deploy algorithms to ensure concurrent code is safely constructed. Create coverage metrics to ensure solution space coverage. Use novel methods like machine learning to automate content creation. About the team Utility Computing (UC) AWS Utility Computing (UC) provides product innovations — from foundational services such as Amazon’s Simple Storage Service (S3) and Amazon Elastic Compute Cloud (EC2), to consistently released new product innovations that continue to set AWS’s services and features apart in the industry. As a member of the UC organization, you’ll support the development and management of Compute, Database, Storage, Internet of Things (Iot), Platform, and Productivity Apps services in AWS, including support for customers who require specialized security solutions for customers who require specialized security solutions for their cloud services. Annapurna Labs (our organization within AWS UC) designs silicon and software that accelerates innovation. Customers choose us to create cloud solutions that solve challenges that were unimaginable a short time ago—even yesterday. Our custom chips, accelerators, and software stacks enable us to take on technical challenges that have never been seen before, and deliver results that help our customers change the world.
US, CA, San Francisco
Amazon AGI Lab is a frontier research and product team combining the speed of a startup with Amazon’s scale and resources. We build agents that can perceive, reason, and take action to complete real-world tasks. The lab is designed to empower AI researchers and engineers to make major breakthroughs with speed and focus toward this goal. Each team in the lab has the autonomy to move fast and the long-term commitment to pursue high-risk, high-payoff research. We're hiring a principal engineer who can take models from prototype to production and build the systems that make them run reliably at scale. The bar is end-to-end ownership: your work can range from working alongside researchers to build novel architectures, to being the person who decides what the agent runtime looks like, where the data lives, and how we know it's delivering value. Key job responsibilities - Set the technical direction for the team - Partner closely with researchers to take emerging VLM and agent ideas from prototype to robust, instrumented systems that can be evaluated, improved, and scaled - Create tooling that accelerates research and engineering velocity - Raise the engineering bar for the team through technical design reviews, mentoring, principled architecture, high-quality code, observability, and operational excellence - Influence the broader AGI organization by identifying reusable primitives, writing clear technical strategy, and creating systems that other teams can build on - Be a thought leader & represent the lab externally by sharing ideas through thoughtful writing, conference talks, research publications, and open-source contributions, helping advance the field while raising the visibility and impact of the team’s work
US, WA, Seattle
We are seeking an Applied Scientist to join the Amazon Precision Match (APM) team within Customer Journey, Network Solutions. APM is a transformative initiative replacing Amazon's legacy queue-based customer service routing with intelligent algorithmic matching — connecting customers with the best available service option based on their needs and Customer Service Associates (CSA) capabilities. This role will drive the science behind a high-scale system with significant projected impact on operational efficiency and customer experience. You will work at the intersection of recommendation systems, real-time ML inference, and large-scale experimentation to redefine how Amazon serves its customers. Key job responsibilities - Design, develop, and optimize ML-based matching algorithms that pair customers with optimal CSAs based on contact complexity, intent, and CSA skill profiles. - Build and iterate on feature engineering pipelines across CSA-level (skills, tenure, sentiment handling), contact-level (intent, complexity, urgency), and customer-level (language, communication style) attributes. - Run offline simulations on large-scale historical contact data and design statistically rigorous A/B experiments to validate matching improvements. - Develop real-time low-latency scoring and inference systems for production contact routing. - Address the cold start problem for new CSAs and build continuous model retraining infrastructure using production feedback. - Partner with CS Economics, Capacity Planning, and Quality teams on experiment design and results interpretation. - Evolve the matching framework from individual CSA ranking to set-based optimization balancing performance and operational sustainability. A day in the life You will spend your days iterating on matching models, analyzing experiment results from live production traffic, and collaborating with engineers and product managers to translate science insights into system improvements. You'll partner with the Customer Service Economics team to design experiments, review simulation outputs, and present findings to senior leadership. You'll also deep-dive into CSA behavioral patterns, contact transcripts, and performance data to identify new matching signals and continuously improve the algorithm. About the team The Amazon Precision Match team is a high-impact, fast-moving science and engineering team within Customer Journey, Network Solutions. Our mission is to ensure every Amazon customer is connected with the right service option at the right time — improving customer experience while driving operational efficiency at scale. We value intellectual curiosity, rigorous experimentation, and a bias for action. We operate with a continuous improvement flywheel: offline simulation, A/B testing, and production rollout. We collaborate closely with Customer Service Operations, Capacity Planning, Quality, and partner science teams across Amazon.
US, WA, Seattle
Amazon's Pricing Science is seeking a driven Applied Scientist to harness planet scale multi-modal datasets, and navigate a continuously evolving competitor landscape, in order to regularly generate fresh customer-relevant prices on billions of Amazon products worldwide. We are looking for a talented, organized, and customer-focused applied researchers to join our Pricing Optimization science group, with a charter to measure, refine, and launch customer-obsessed improvements to our pricing algorithms across all products listed on Amazon. This role requires an individual with exceptional machine learning and predictive modeling skills, causal and experimental evaluation experience, excellent cross-functional collaboration skills and business acumen, and an entrepreneurial spirit. We are looking for an experienced innovator, who is a self-starter, comfortable with ambiguity, demonstrates strong attention to detail, and has the ability to work independently to deliver business impact. Key job responsibilities - See the big picture. Understand and develop science to influence the long term vision for Amazon's science-based competitive, perception-preserving pricing techniques - Build strong collaborations. Partner with product, engineering, and data teams within Pricing & Promotions to deploy models at Amazon scale - Stay informed. Establish mechanisms to stay up to date on latest scientific advancements in machine learning, reinforcement learning, causal ML, and multi-objective optimization techniques. Identify opportunities to apply them to relevant Pricing & Promotions business problems - Keep innovating for our customers. Foster an environment that promotes rapid experimentation, continuous learning, and incremental value delivery. - Successfully execute & deliver. Apply your exceptional technical machine learning expertise to incrementally move the needle on some of our hardest pricing problems. A day in the life We are hiring an applied scientist to drive our pricing optimization initiatives. The Price Optimization science team drives cross-domain and cross-system improvements through: - Invent and deliver price optimization, simulation, and competitiveness tools for Sellers. - Promotion optimization initiatives exploring CX, discount amount, and cross-product optimization opportunities. - Identifying opportunities to optimally price across systems and contexts (marketplaces, request types, event periods) Price is a highly relevant input into many partner-team architectures, and is highly relevant to the customer, therefore this role creates the opportunity to drive extremely large impact (measured in Bs not Ms), but demands careful thought and clear communication. About the team About the team: the Pricing Optimization team within P2 Science owns price quality, discovery and discount optimization initiatives, including criteria for internal price matching, price discovery into search, p13N and SP, pricing bandits, and Promotion type optimization. We leverage planet scale data on billions of Amazon and external competitor products to build advanced optimization models for pricing, elasticity estimation, product substitutability, and optimization. We preserve long term customer trust by ensuring Amazon's prices are always competitive and error free.
US, NY, New York
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. We are seeking a technical leader for our Supply Science team. This team is within the Sponsored Product team, and works on complex engineering, optimization, econometric, and user-experience problems in order to deliver relevant product ads on Amazon search and detail pages world-wide. The team operates with the dual objective of enhancing the experience of Amazon shoppers and enabling the monetization of our online and mobile page properties. Our work spans ML and Data science across predictive modeling, reinforcement learning (Bandits), adaptive experimentation, causal inference, data engineering. Key job responsibilities Search Supply and Experiences, within Sponsored Products, is seeking a Senior Applied Scientist to join a fast growing team with the mandate of creating new ads experience that elevates the shopping experience for our hundreds of millions customers worldwide. We are looking for a top analytical mind capable of understanding our complex ecosystem of advertisers participating in a pay-per-click model– and leveraging this knowledge to help turn the flywheel of the business. As a Senior Applied Scientist on this team you will: --Act as the technical leader in Machine Learning and drive full life-cycle Machine Learning projects. --Lead technical efforts within this team and across other teams. --Build machine learning models, perform proof-of-concept, experiment, optimize, and deploy your models into production. --Run A/B experiments, gather data, and perform statistical analysis. --Establish scalable, efficient, automated processes for large-scale data analysis, machine-learning model development, model validation and serving. --Work closely with software engineers to assist in productionizing your ML models. --Research new machine learning approaches. --Recruit Applied Scientists to the team and act as a mentor to other scientists on the team. A day in the life The successful candidate will be a self-starter comfortable with ambiguity, with strong attention to detail, and with an ability to work in a fast-paced, high-energy and ever-changing environment. The drive and capability to shape the direction is a must. About the team We are a customer-obsessed team of engineers, technologists, product leaders, and scientists. We are focused on continuous exploration of contexts and creatives where advertising delivers value to customers and advertisers. We specifically work on new ads experiences globally with the goal of helping shoppers make the most informed purchase decision. We obsess about our customers and we are continuously innovating on their behalf to enrich their shopping experience on Amazon
IN, KA, Bengaluru
The Seller Fee Science Team integrates economic modeling, machine learning, and artificial intelligence to guide fee strategy, quantify its impact, and ensure fees are accurately computed and explained for billions of transactions between Amazon selling partners and customers. We help build the foundations for growing selling partner businesses, bringing the best selection and prices to Amazon customers, and helping Amazon leaders make and implement high impact decisions that optimally balance profitability and growth. Our team brings together world-class economists, physicists, mathematicians, and computer scientists to tackle diverse challenging problems that require theoretical rigor and deliver real-world impact. As an data scientist on our team, this role will focus on the application of data analysis, econometrics, machine learning, and artificial intelligence to measure and predict Amazon's P&L, with emphasis on fee revenue. This blends the tools of data science, statistics, and ML/AI. Your work will shape not only how fees are decided, but how they are interpreted and planned. We are seeking scientists who are motivated by first principles, disciplined experimentation, and the technical challenge of deploying ideas at global scale. This is an opportunity to work on consequential problems where analytic rigor meets real-world complexity, and where your analysis, models, algorithms, and systems will directly influence the experience of millions of sellers. If you are driven to build elegant solutions to hard problems—and to see them operate in production at meaningful scale—we would welcome the opportunity to build with you. Key job responsibilities ** Translate ambiguous business challenges into well-defined scientific problems with measurable impact. ** Identify opportunities to improve fee revenue measurement, prediction, planning, structure, and level. ** Identify opportunities to improve measurement, and prediction of other items of the P&L, at appropriate levels of granularity. ** Design, develop, and deploy econometric or AI/ML models that improve our understanding of the relationship between fees and costs, or predict fee revenue, and other elements of the P&L. ** Partner closely with finance and fee strategy teams to formulate scientific questions, communicate results, and productionalize solutions. **Apply rigorous simulation methods to validate models and quantify business impact at scale. **Communicate scientific innovations and results clearly to cross-functional stakeholders and contribute to the broader internal and external scientific community through publications, talks, and technical artifacts. About the team Amazon’s third-party marketplace is a multibillion-dollar global service, connecting customers and sellers across through billions of transactions annually. The Seller Fee Science Team integrates economic modeling, machine learning, and artificial intelligence to guide business fee strategy, ensure fees are accurately computed for millions of products, and improve the seller experience with AI tools that support any fee related contact (understanding, audit, and dispute). We build the scientific foundation that empowers sellers to grow their businesses with clarity and confidence. Our team brings together world-class economists, physicists, mathematicians, and computer scientists to tackle diverse challenging problems that require theoretical rigor and deliver real-world impact.
US, CA, Palo Alto
We're seeking an Applied Science leader to build AI/ML-powered agentic systems that operate across the full advertising funnel, from awareness through conversion, autonomously optimizing advertiser outcomes at scale. You'll lead a world-class science and engineering team that ships production systems leveraging models and multi-agent architectures, transforming how millions of customers discover products and how advertisers engage with Amazon Ads powered by AI. You'll set the bar for technical excellence and high-velocity innovation: attract and retain top talent, maintain operational excellence, and ensure research translates into measurable, customer-centric impact. Key job responsibilities * Lead the development and implementation of generative AI strategies for Full funnel campaigns and New product campaigns * Drive technical strategy and roadmap decisions that balance innovation, scalability, and customer impact * Drive the architecture and delivery of production-grade multi-agent systems, including planning agents, bidding agents, creative agents, and measurement agents * Collaborate with cross-functional teams to integrate advanced AI technologies into existing advertising platforms * Spearhead research and innovation in AI-powered advertising solutions * Build and develop cross-functional teams of applied scientists and engineers * Make critical build-vs-buy and architectural tradeoff decisions across the agentic stack A day in the life Your day will be a dynamic blend of strategic leadership, technical innovation, and collaborative problem-solving. You'll work closely with cross-functional teams to design and implement advanced AI technologies that enhance advertising experiences, driving meaningful connections between brands and customers. About the team We are a passionate group of innovators dedicated to developing AI powered advertiser products that balance the needs of advertisers and enhance the user experience. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising.
US, CA, Pasadena
The Amazon Center for Quantum Computing in Pasadena, CA, is looking to hire an Applied Scientist in the Processor Test and Measurement group. You will join a multi-disciplinary team of theoretical and experimental physicists, materials scientists, and hardware and software engineers working at the forefront of quantum computing. This role focuses on the verification and validation of the circuit components that make up a quantum error correction (QEC) code — such as gates, reset, and readout — and on understanding how the performance of those components contributes to overall QEC performance. We are looking for someone who enjoys connecting component-level measurements to integrated system behavior, and who is motivated by working across teams to understand it. Much of the work involves partnering with processor design, theory, and QEC colleagues to validate that new devices behave as their Hamiltonians predict, and to explore the gaps when they don't. A comfort with error budgeting — reasoning about where component performance comes from and what limits it — is central to the role. Candidates with a track record of original scientific contributions will be preferred. We value strong engineering principles, resourcefulness, problem solving, and clear communication, along with the ability to work effectively within a team. As an Applied Scientist you will have the opportunity to pursue new ideas and stay abreast of the field of experimental quantum computation. Key job responsibilities We are looking to hire an Applied Scientist to help verify and validate the circuit components of our error-corrected quantum processors and to understand how their performance maps to QEC requirements. Depending on background and interest, the work may include: - Collaborating with theory and processor design teams to develop experimental test plans that validate new processor designs and check that fabricated devices meet their intent. - Characterizing the building blocks of a QEC code and building error budgets that explain and bound their performance. - Designing experiments that help separate effects such as crosstalk and spectator interactions from intrinsic component performance. - Prototyping calibration and measurement approaches that can later be matured for automated, large-scale processor bring-up and QEC demonstrations. - Investigating discrepancies between measured and expected behavior, and feeding what you learn back into design and theory. You will have the opportunity to take part in high-impact research projects that intersect with our engineering roadmap, working closely with processor, theory, and QEC stakeholders so that component-level decisions are informed by overall system performance. A day in the life About the team Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. AWS Utility Computing (UC) provides product innovations — from foundational services such as Amazon’s Simple Storage Service (S3) and Amazon Elastic Compute Cloud (EC2), to consistently released new product innovations that continue to set AWS’s services and features apart in the industry. As a member of the UC organization, you’ll support the development and management of Compute, Database, Storage, Internet of Things (Iot), Platform, and Productivity Apps services in AWS. Within AWS UC, Amazon Dedicated Cloud (ADC) roles engage with AWS customers who require specialized security solutions for their cloud services. Inclusive Team Culture AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do. Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be either a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum, or be able to obtain a US export license. If you are unsure if you meet these requirements, please apply and Amazon will review your application for eligibility.