ICASSP: Michael I. Jordan’s “alternative view on AI”

In a plenary talk, the Berkeley professor and Distinguished Amazon Scholar will argue that AI research should borrow concepts from economics and focus on social collectives.

Intelligence is notoriously hard to define, but when most people (including computer scientists) think about it, they construe it on the model of human intelligence: an information-processing capacity that allows an autonomous agent to act upon the world.

Michael I. Jordan, the Pehong Chen Distinguished Professor in both the computer science and statistics departments at UC Berkeley, and a Distinguished Amazon Scholar.

But Michael I. Jordan, the Pehong Chen Distinguished Professor in both the computer science and statistics departments at the University of California, Berkeley, and a Distinguished Amazon Scholar, thinks that that’s too narrow a concept of intelligence.

“Swarms of ants are intelligent, in the sense that they can build ant hills and share food, even though each individual ant is not thinking about hills or sharing,” Jordan says. “Economists have taken this perspective further, with their focus on the tasks accomplished by markets. Accomplishing those tasks is by some definition a reflection of intelligence. A market that brings food into, say, New York every day is an intelligent entity. It's akin to a brain, and it’s important to remember that a brain is a loosely coupled collection of neurons that are each performing relatively simple functions. Analogously, a bunch of loosely coupled decisions made by producers, suppliers, and consumers constitute a market that is a form of intelligence. A grand challenge is to marry this kind of intelligence with the form of intelligence that arises from learning from data.”

Jordan argues that distributed, social intelligence is better suited to meeting human needs than the type of autonomous general intelligence we associate with the Terminator movies or Marvel’s Ultron. By the same token, he says, AI’s goals should be formulated at the level of the collective, not the level of the individual agent.

Related content
Amazon Science hosts a conversation with Amazon Scholars Michael I. Jordan and Michael Kearns and Amazon distinguished scientist Bernhard Schölkopf.

“A good engineer is supposed to think about the overall goal of the system you’re building,” Jordan says. “If your overall goal is diffuse — create intelligence, and somehow it will solve problems — that's not good enough.

“What machine learning and network data do is bring people together in new ways to share data, to share services with each other, and to create new kinds of markets, new kinds of social collectives. Building systems like that is a perfectly reasonable engineering goal. Real-world examples are easy to find in domains such as transportation, commerce, health care. Those are not best analyzed as some super-intelligence coming in to help you solve problems. Rather, they're best analyzed as, Hey, we're designing a new system that has new kinds of data flows that were never present before and there’s a need to aggregate and integrate those flows in various ways, with the overall goal of serving individuals according to their utilities.”

New signals

At this year’s International Conference on Acoustics, Speech, and Signal Processing (ICASSP), Jordan will elaborate on these ideas in a plenary talk titled “An alternative view on AI: Collaborative learning, incentives, and social welfare”. ICASSP might seem like an odd venue for so expansive a talk, but Jordan argues — again — that that’s only if you rely on an overly restricted definition.

Related content
Alexa scientist Ariya Rastrow on the blurring boundaries between acoustic processing and language understanding.

“You can make signal processing very narrow, and then it's, how do you do compression, how do you get high-fidelity recordings, and so on,” he says. “But those are all the engineering challenges of the past. In emerging domains, the notion of what constitutes a signal is broader. Signals are often coming from humans, and they often have semantic content. Moreover, when people interact with an economic relationship in mind, they signal to each other in various ways: What am I willing to pay for this? And what is someone else willing to pay? Markets are full of signals. Machine learning can create new vocabularies for signaling. 

“So part of the story here is going to be to say, hey, signal-processing folks, it's not just about the data and the algorithms and the statistics. It's about a broader conception of signals. Signal processing isn’t just about the processing and streaming of bits but about what these bits are being used for and what market forces they can set in motion. I definitely would hope to convince signal-processing people to think ambitiously about what the scope of the field can be.”

Statistical contract theory

One of the tools that Jordan and his Berkeley research group are using to make markets more intelligent is what they call statistical contract theory. Classical contract theory investigates markets with information asymmetries: for instance, a seller doesn’t know how potential buyers value a particular good, but the buyers themselves do.

Michael I. Jordan on AI, statistical contract theory, and prediction-powered inference.

The goal is to devise a menu of contracts that balances out the asymmetries. An example is tiered-class seating on airplanes: some customers will contract to pay higher fares for more room and better food; some customers will contract to forego those advantages in exchange for lower fares. The seller doesn’t have to know in advance which population is which; the populations are self-selecting.

In statistical contract theory, Jordan explains, the contracts have statistical analyses embedded within them. The example he likes to use is the drug approval process.

“The job of the regulatory agency is to decide which drugs go to market,” Jordan says. “And it's partially a statistical problem: You have a drug candidate, and it may or may not be effective on humans. You don't know a priori. So you do an A/B test. You bring in people, and you either give them the treatment, or you give them a control, and you see if there has been an improvement.

“The problem is that there are more players in this game. The drug candidates are not coming just from nature or from the agency itself. There are these third-party agents, which are the pharmaceutical companies, that are generating drug candidates. They can generate tens of thousands of them, which would be far too expensive to test.

“The agency has no idea whether a candidate is good or bad before they run their clinical trial. But the pharmaceutical company knows a little more. They know how they develop the candidates, and maybe they did some internal testing. So there you have your asymmetry. The agency can’t just ask the pharmaceutical company, Hey, is that candidate good or not? Because the pharmaceutical company is just hoping that it passes the screening and gets onto the market and they make some money.

Related content
Michael I. Jordan, Amazon Scholar and professor at the University of California, Berkeley, writes about the classical goals in human-imitative AI, and reflects on how in the current hubbub over the AI revolution it is easy to forget that these goals haven’t yet been achieved.

“The solution is something we call statistical contract theory, and hopefully, it will begin to emerge as a new field. The mathematical ingredients are again menus of options, including license fees, durations of licenses, sizes of the trials, and so on. And every drug company gets to look at that same menu for every possible drug. They make a selection, and then nature reveals an outcome via a clinical trial.

“In the selection process, the drug company is revealing something. The drug company says, hey, on this candidate drug, I know it's really good, so I'm going to take ‘business class’. And now you kind of revealed something to the agency. But the agency doesn't use that information directly; they set up a contract a priori, and you made your selection. We have a new mathematical theory that exactly addresses that kind of design problem and, hopefully, a range of other problems.”

Prediction-powered inference

Another tool that Jordan’s group has been developing is called prediction-powered inference.

“How do I use neural nets not just to make good predictions but to make good confidence intervals?” Jordan says. “The problem is that even if these predictions are very accurate, they still make big errors in some instances, and those can conspire to yield biased confidence intervals. We have this new technique called prediction-powered inference that addresses this problem.

“Classical bias correction would be just that I estimate the bias, and I correct the original estimate for the bias to get a more unbiased estimator. What we're doing is different. We're estimating not the bias but a confidence interval on all the possible biases. And then we're using that confidence interval to do all possible adjustments of the original value to get a confidence interval on the true parameter. So we don't just get a better predictive estimate; we get a whole confidence interval that has a high probability of covering the truth. It is able to use all of these biased predictions from the neural net and nonetheless provide an interval that has a guarantee of covering the truth. It's kind of almost magical that it can be done. But it can.”

Research areas

Related content

US, NY, New York
We are seeking an Applied Scientist to develop and optimize Visual Inertial Odometry (VIO) and sensor fusion systems for our intelligent robots. In this role, you will design, implement, and deploy state estimation and tracking algorithms that enable robots to understand their position and motion in real time, even in challenging and dynamic environments. You will own the full pipeline from algorithm development through embedded deployment, ensuring that perception systems run efficiently on resource-constrained robotic hardware. You will also leverage modern machine learning approaches to push the boundaries of classical perception methods, combining learned representations with geometric techniques to achieve robust, real-time performance. This is a deeply hands-on role. You will work directly with sensors, hardware, and real-world data, while prototyping, testing, and iterating in physical environments. The ideal candidate has strong foundations in VIO and sensor fusion, practical experience optimizing algorithms for embedded platforms, and familiarity with how modern deep learning is transforming perception. Key job responsibilities - Design and implement Visual Inertial Odometry algorithms for robust real-time state estimation on robotic platforms like Sprout - Develop multi-sensor fusion pipelines integrating cameras, IMUs, and other sensing modalities for accurate pose tracking - Optimize perception and tracking algorithms for deployment on embedded hardware (e.g., ARM, GPU-accelerated edge devices) under strict latency and power constraints - Apply modern ML-based perception techniques (learned features, depth estimation, neural odometry) to complement and improve classical geometric approaches - Build and maintain calibration, evaluation, and benchmarking infrastructure for perception systems - Collaborate with hardware, controls, and navigation teams to integrate perception outputs into the robot’s autonomy stack - Lead technical projects from research prototyping through production deployment
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the limits. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. As an Applied Scientist on our team, you will focus on building state-of-the-art ML models for biology. Our team rewards curiosity while maintaining a laser-focus in bringing products to market. Competitive candidates are responsive, flexible, and able to succeed within an open, collaborative, entrepreneurial, startup-like environment. At the forefront of both academic and applied research in this product area, you have the opportunity to work together with a diverse and talented team of scientists, engineers, and product managers and collaborate with other teams. Key job responsibilities - Build, adapt and evaluate ML models for life sciences applications - Collaborate with a cross-functional team of ML scientists, biologists, software engineers and product managers
US, MA, Boston
MULTIPLE POSITIONS AVAILABLE Employer: AMAZON.COM SERVICES LLC Offered Position: Economist III Job Location: Boston, Massachusetts Job Number: AMZ9898444 Position Responsibilities: Mentor and guide the applied scientists and economists in our organization and hold us to a high standard of technical rigor and excellence in science. Design and lead roadmaps for complex science projects to help SP have a delightful selling experience while creating long term value for our shoppers. Work with our engineering partners and draw upon your experience to meet latency and other system constraints. Identify untapped, high-risk technical and scientific directions, and simulate new research directions that you will drive to completion and deliver. Be responsible for communicating our science innovations to the broader internal & external scientific community. Position Requirements: Ph.D. or foreign equivalent degree in Economics or a related field and two years of research or work experience in the job offered or a related occupation. Must have two years of research or work experience in the following skill(s): 1) experience in econometrics including experience with program evaluation, forecasting, time series, panel data, or high dimensional problems; 2) experience with economic theory and quantitative methods; and 3) coding in a scripting language such as R, Python, or similar. Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. 40 hours / week, 8:00am-5:00pm, Salary Range $159,200/year to $215,300/year. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, visit: https://www.aboutamazon.com/workplace/employee-benefits.#0000
US, WA, Seattle
Applied Scientists in AWS Automated Reasoning are dedicated to making AWS the best computing service in the world for customers who require advanced and rigorous solutions for automated reasoning, privacy, and sovereignty. Key job responsibilities - Solve large or significantly complex problems that require deep knowledge and understanding of your domain and scientific innovation. - Own strategic problem solving, and take the lead on the design, implementation, and delivery for solutions that have a long-term quantifiable impact. - Provide cross-organizational technical influence, increasing productivity and effectiveness by sharing your deep knowledge and experience. - Develop strategic plans to identify fundamentally new solutions for business problems. - Assist in the career development of others, actively mentoring individuals and the community on advanced technical issues.
US, WA, Seattle
Amazon's Worldwide Pricing & Promotions organization is seeking a talented, hands-on Research Scientist to join the Pricing and Promotion Optimization Science (P2OS) team — the optimization "application layer" within Amazon's Pricing Sciences organization. Amazon adjusts prices on hundreds of millions of products daily across a global marketplace; P2OS is the team that makes those prices optimal. P2OS is a small, specialized unit with an outsized charter: develop and maintain the models that determine optimal prices and promotions across Amazon's catalog and merchant programs. We own the full optimization stack — from price prediction to promotion targeting to competitiveness guardrails — and we measure success in terms of accretive Gross Contribution and Customer Pricing Perception (GCCP). Our work spans Retail Core, Amazon Business, Fresh, Grocery, and international marketplaces, and we are continually investing in more extensible, generalizable science foundations to keep pace with a growing and evolving business. We are looking for an innovative, organized, and customer-focused scientist with exceptional machine learning and predictive modeling skills, causal and experimental evaluation experience, and the entrepreneurial spirit to apply state-of-the-art methods to some of the most impactful pricing problems in e-commerce. You should be comfortable with ambiguity, motivated by measurable business impact, and excited by the opportunity to work at Amazon-scale. Key job responsibilities * Innovate and build. Design, develop, and deploy machine learning models that set optimal prices and promotions across Amazon's global catalog. Own models end-to-end — from problem formulation and data analysis through offline evaluation, A/B testing, and production launch. * Build a generalizable science foundation. Develop models and evaluation frameworks designed to scale across merchant programs, product categories, and marketplaces — enabling cross-learning and reducing the time and cost of applying science to new business contexts. * Build and evolve optimization systems. Design and improve optimization systems — including reinforcement learning and multi-objective optimization approaches — that automate price and promotion decisions at scale across millions of products. * Apply generative AI and foundation models. Identify and pursue opportunities to leverage large language models, embeddings, and generative AI techniques in pricing science — from enriching product representations and extracting competitive signals from unstructured data, to building more capable and explainable pricing systems. * Experiment rigorously. Design and execute A/B tests and causal inference studies to measure the business and customer impact of pricing model changes. Translate findings into production-ready science improvements. * Stay at the frontier. Establish mechanisms to track the latest advances in reinforcement learning, causal ML, multi-objective optimization, generative AI, and demand modeling — and identify opportunities to apply them to Pricing & Promotions business problems. * See the big picture. Contribute to the long-term scientific vision for how Amazon sets competitive, perception-preserving prices — balancing profitability, customer trust, and marketplace health.
US, CA, San Francisco
Amazon is on a mission to redefine the future of automation — and we're looking for exceptional talent to help lead the way. We are building the next generation of advanced robotic systems that seamlessly blend cutting-edge AI, sophisticated control systems, and novel mechanical design to create adaptable, intelligent automation solutions capable of operating safely alongside humans in dynamic, real-world environments. At Amazon, we leverage the power of machine learning, artificial intelligence, and advanced robotics to solve some of the most complex operational challenges at a scale unlike anywhere else in the world. Our fleet of robots spans hundreds of facilities globally, working in sophisticated coordination to deliver on our promise of customer excellence — and we're just getting started. As a Sr. Scientist in Robot Navigation, you will be at the forefront of this transformation — architecting and delivering navigation systems that are intelligent, safe, and scalable. You will bring deep expertise in learning-based planning and control, a strong understanding of foundation models and their application to embodied agents, and as well as have in-depth understanding of control-theoretic approaches such as model predictive control (MPC)-based trajectory planning. You will develop navigation solutions that seamlessly blend data-driven intelligence with principled control-theoretic guarantees. Our vision is bold: to build navigation systems that allow robots to move fluidly and safely through dynamic environments — understanding context, anticipating change, and adapting in real time. You will lead research that bridges the gap between cutting-edge academic advances and production grade deployment, collaborating with world-class teams pushing the boundaries of robotic autonomy, manipulation, and human-robot interaction. Join us in building the next generation of intelligent navigation systems that will define the future of autonomous robotics at scale. Key job responsibilities - Design, develop, and deploy perception algorithms for robotics systems, including object detection, segmentation, tracking, depth estimation, and scene understanding - Lead research initiatives in computer vision, sensor fusion and 3D perception - Collaborate with cross-functional teams including robotics engineers, software engineers, and product managers to define and deliver perception capabilities - Drive end-to-end ownership of ML models — from data collection and labeling strategy to training, evaluation, and deployment - Mentor junior scientists and engineers; contribute to a culture of technical excellence - Define and track key metrics to measure perception system performance in real-world environments - Publish research findings in top-tier venues (CVPR, ICCV, ECCV, ICRA, NeurIPS, etc.) and contribute to patents A day in the life - Train ML models for deployment in simulation and real-world robots, identify and document their limitations post-deployment - Drive technical discussions within your team and with key stakeholders to develop innovative solutions to address identified limitations - Actively contribute to brainstorming sessions on adjacent topics, bringing fresh perspectives that help peers grow and succeed — and in doing so, build lasting trust across the team - Mentor team members while maintaining significant hands-on contribution to technical solutions About the team Our team is a group is a diverse group of scientists and engineers passionate about building intelligent machines. We value curiosity, rigor, and a bias for action. We believe in learning from failure and iterating quickly toward solutions that matter.
US, NY, New York
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About the team SPB Agent team's vision is to build a highly personalized and context-aware agentic advertiser guidance system that seamlessly integrates Large Language Models (LLMs) with sophisticated tooling, operating across all experiences. The SPB-Agent is the central agent that interfaces with advertisers across Ads Console, Selling Partner portals (Seller Central, KDP, Vendor Central), and internal Sales systems. We identify high-impact opportunities spanning from strategic product guidance to granular optimization and deliver them through personalized, scalable experiences grounded in state-of-the-art agent architectures, reasoning frameworks, sophisticated tool integration, and model customization approaches including fine-tuning, MCP, and preference optimization. This presents an exceptional opportunity to shape the future of e-commerce advertising through advanced AI technology at unprecedented scale, creating solutions that directly impact millions of advertisers.
US, WA, Seattle
Applied Scientists in AWS Automated Reasoning are dedicated to making AWS the best computing service in the world for customers who require advanced and rigorous solutions for automated reasoning, privacy, and sovereignty. Key job responsibilities The successful candidate will: - Solve large or significantly complex problems that require deep knowledge and understanding of your domain and scientific innovation. - Own strategic problem solving, and take the lead on the design, implementation, and delivery for solutions that have a long-term quantifiable impact. - Provide cross-organizational technical influence, increasing productivity and effectiveness by sharing your deep knowledge and experience. - Develop strategic plans to identify fundamentally new solutions for business problems. - Assist in the career development of others, actively mentoring individuals and the community on advanced technical issues. A day in the life This is a unique and rare opportunity to get in early on a fast-growing segment of AWS and help shape the technology, product and the business. You will have a chance to utilize your deep technical experience within a fast moving, start-up environment and make a large business and customer impact. About the team Diverse Experiences Amazon Automated Reasoning values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying. Why Amazon Automated Reasoning? At Amazon, automated reasoning is central to maintaining customer trust and delivering delightful customer experiences. Our organization is responsible for creating and maintaining a high bar for automated reasoning across all of Amazon's products and services. We offer talented automated reasoning professionals the chance to accelerate their careers with opportunities to build experience in a wide variety of areas including cloud, devices, retail, entertainment, healthcare, operations, and physical stores. Inclusive Team Culture In Amazon Automated Reasoning, it's in our nature to learn and be curious. Ongoing DEI events and learning experiences inspire us to continue learning and to embrace our uniqueness. Addressing the toughest automated reasoning challenges requires that we seek out and celebrate a diversity of ideas, perspectives, and voices. Training & Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, training, and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve.
US, WA, Seattle
Applied Scientists in AWS Automated Reasoning are dedicated to making AWS the best computing service in the world for customers who require advanced and rigorous solutions for automated reasoning, privacy, and sovereignty. Key job responsibilities The successful candidate will: - Solve large or significantly complex problems that require deep knowledge and understanding of your domain and scientific innovation. - Own strategic problem solving, and take the lead on the design, implementation, and delivery for solutions that have a long-term quantifiable impact. - Provide cross-organizational technical influence, increasing productivity and effectiveness by sharing your deep knowledge and experience. - Develop strategic plans to identify fundamentally new solutions for business problems. - Assist in the career development of others, actively mentoring individuals and the community on advanced technical issues. A day in the life This is a unique and rare opportunity to get in early on a fast-growing segment of AWS and help shape the technology, product and the business. You will have a chance to utilize your deep technical experience within a fast moving, start-up environment and make a large business and customer impact. About the team Diverse Experiences Amazon Automated Reasoning values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying. Why Amazon Automated Reasoning? At Amazon, automated reasoning is central to maintaining customer trust and delivering delightful customer experiences. Our organization is responsible for creating and maintaining a high bar for automated reasoning across all of Amazon's products and services. We offer talented automated reasoning professionals the chance to accelerate their careers with opportunities to build experience in a wide variety of areas including cloud, devices, retail, entertainment, healthcare, operations, and physical stores. Inclusive Team Culture In Amazon Automated Reasoning, it's in our nature to learn and be curious. Ongoing DEI events and learning experiences inspire us to continue learning and to embrace our uniqueness. Addressing the toughest automated reasoning challenges requires that we seek out and celebrate a diversity of ideas, perspectives, and voices. Training & Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, training, and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve.
GB, London
Are you excited about using econometrics, experimentation, and machine learning to impact real-world business decisions? We are looking for an Economist II to work on challenging problems at the intersection of causal inference and machine learning for Prime Video Ads. You will design experiments, build econometric and ML models, and translate findings into decisions that shape how millions of customers experience advertising on Prime Video. If you have a deeply quantitative approach to problem-solving, enjoy building and implementing models end-to-end, and want to work on problems where rigorous economics meets production-scale ML, we want to talk to you. Key job responsibilities - Design, execute, and analyze experiments to measure the impact of ad policies on customer behavior and business outcomes - Develop causal inference models (experimental and observational) to estimate short- and long-term effects of strategic initiatives - Collaborate with scientists, engineers, and product teams to deliver measurable business impact - Influence business leaders based on empirical findings