ICASSP: Michael I. Jordan’s “alternative view on AI”

In a plenary talk, the Berkeley professor and Distinguished Amazon Scholar will argue that AI research should borrow concepts from economics and focus on social collectives.

Intelligence is notoriously hard to define, but when most people (including computer scientists) think about it, they construe it on the model of human intelligence: an information-processing capacity that allows an autonomous agent to act upon the world.

Michael I. Jordan, the Pehong Chen Distinguished Professor in both the computer science and statistics departments at UC Berkeley, and a Distinguished Amazon Scholar.

But Michael I. Jordan, the Pehong Chen Distinguished Professor in both the computer science and statistics departments at the University of California, Berkeley, and a Distinguished Amazon Scholar, thinks that that’s too narrow a concept of intelligence.

“Swarms of ants are intelligent, in the sense that they can build ant hills and share food, even though each individual ant is not thinking about hills or sharing,” Jordan says. “Economists have taken this perspective further, with their focus on the tasks accomplished by markets. Accomplishing those tasks is by some definition a reflection of intelligence. A market that brings food into, say, New York every day is an intelligent entity. It's akin to a brain, and it’s important to remember that a brain is a loosely coupled collection of neurons that are each performing relatively simple functions. Analogously, a bunch of loosely coupled decisions made by producers, suppliers, and consumers constitute a market that is a form of intelligence. A grand challenge is to marry this kind of intelligence with the form of intelligence that arises from learning from data.”

Jordan argues that distributed, social intelligence is better suited to meeting human needs than the type of autonomous general intelligence we associate with the Terminator movies or Marvel’s Ultron. By the same token, he says, AI’s goals should be formulated at the level of the collective, not the level of the individual agent.

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“A good engineer is supposed to think about the overall goal of the system you’re building,” Jordan says. “If your overall goal is diffuse — create intelligence, and somehow it will solve problems — that's not good enough.

“What machine learning and network data do is bring people together in new ways to share data, to share services with each other, and to create new kinds of markets, new kinds of social collectives. Building systems like that is a perfectly reasonable engineering goal. Real-world examples are easy to find in domains such as transportation, commerce, health care. Those are not best analyzed as some super-intelligence coming in to help you solve problems. Rather, they're best analyzed as, Hey, we're designing a new system that has new kinds of data flows that were never present before and there’s a need to aggregate and integrate those flows in various ways, with the overall goal of serving individuals according to their utilities.”

New signals

At this year’s International Conference on Acoustics, Speech, and Signal Processing (ICASSP), Jordan will elaborate on these ideas in a plenary talk titled “An alternative view on AI: Collaborative learning, incentives, and social welfare”. ICASSP might seem like an odd venue for so expansive a talk, but Jordan argues — again — that that’s only if you rely on an overly restricted definition.

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“You can make signal processing very narrow, and then it's, how do you do compression, how do you get high-fidelity recordings, and so on,” he says. “But those are all the engineering challenges of the past. In emerging domains, the notion of what constitutes a signal is broader. Signals are often coming from humans, and they often have semantic content. Moreover, when people interact with an economic relationship in mind, they signal to each other in various ways: What am I willing to pay for this? And what is someone else willing to pay? Markets are full of signals. Machine learning can create new vocabularies for signaling. 

“So part of the story here is going to be to say, hey, signal-processing folks, it's not just about the data and the algorithms and the statistics. It's about a broader conception of signals. Signal processing isn’t just about the processing and streaming of bits but about what these bits are being used for and what market forces they can set in motion. I definitely would hope to convince signal-processing people to think ambitiously about what the scope of the field can be.”

Statistical contract theory

One of the tools that Jordan and his Berkeley research group are using to make markets more intelligent is what they call statistical contract theory. Classical contract theory investigates markets with information asymmetries: for instance, a seller doesn’t know how potential buyers value a particular good, but the buyers themselves do.

Michael I. Jordan on AI, statistical contract theory, and prediction-powered inference.

The goal is to devise a menu of contracts that balances out the asymmetries. An example is tiered-class seating on airplanes: some customers will contract to pay higher fares for more room and better food; some customers will contract to forego those advantages in exchange for lower fares. The seller doesn’t have to know in advance which population is which; the populations are self-selecting.

In statistical contract theory, Jordan explains, the contracts have statistical analyses embedded within them. The example he likes to use is the drug approval process.

“The job of the regulatory agency is to decide which drugs go to market,” Jordan says. “And it's partially a statistical problem: You have a drug candidate, and it may or may not be effective on humans. You don't know a priori. So you do an A/B test. You bring in people, and you either give them the treatment, or you give them a control, and you see if there has been an improvement.

“The problem is that there are more players in this game. The drug candidates are not coming just from nature or from the agency itself. There are these third-party agents, which are the pharmaceutical companies, that are generating drug candidates. They can generate tens of thousands of them, which would be far too expensive to test.

“The agency has no idea whether a candidate is good or bad before they run their clinical trial. But the pharmaceutical company knows a little more. They know how they develop the candidates, and maybe they did some internal testing. So there you have your asymmetry. The agency can’t just ask the pharmaceutical company, Hey, is that candidate good or not? Because the pharmaceutical company is just hoping that it passes the screening and gets onto the market and they make some money.

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“The solution is something we call statistical contract theory, and hopefully, it will begin to emerge as a new field. The mathematical ingredients are again menus of options, including license fees, durations of licenses, sizes of the trials, and so on. And every drug company gets to look at that same menu for every possible drug. They make a selection, and then nature reveals an outcome via a clinical trial.

“In the selection process, the drug company is revealing something. The drug company says, hey, on this candidate drug, I know it's really good, so I'm going to take ‘business class’. And now you kind of revealed something to the agency. But the agency doesn't use that information directly; they set up a contract a priori, and you made your selection. We have a new mathematical theory that exactly addresses that kind of design problem and, hopefully, a range of other problems.”

Prediction-powered inference

Another tool that Jordan’s group has been developing is called prediction-powered inference.

“How do I use neural nets not just to make good predictions but to make good confidence intervals?” Jordan says. “The problem is that even if these predictions are very accurate, they still make big errors in some instances, and those can conspire to yield biased confidence intervals. We have this new technique called prediction-powered inference that addresses this problem.

“Classical bias correction would be just that I estimate the bias, and I correct the original estimate for the bias to get a more unbiased estimator. What we're doing is different. We're estimating not the bias but a confidence interval on all the possible biases. And then we're using that confidence interval to do all possible adjustments of the original value to get a confidence interval on the true parameter. So we don't just get a better predictive estimate; we get a whole confidence interval that has a high probability of covering the truth. It is able to use all of these biased predictions from the neural net and nonetheless provide an interval that has a guarantee of covering the truth. It's kind of almost magical that it can be done. But it can.”

Research areas

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Are you passionate about pushing the boundaries of what robots can do? Amazon is looking for a creative and driven Applied Scientist to help build intelligent robotic manipulation systems powered by reinforcement learning. In this role, you will research, design, and deploy machine learning solutions that enable robots to interact with the physical world in increasingly capable ways. You will tackle complex, ambiguous problems where textbook answers don't exist, working backwards from real-world needs to invent new approaches. Your work will directly influence how automation systems learn, adapt, and perform at Amazon's scale — and you will see your research come to life on real hardware. Key job responsibilities - Research and develop reinforcement learning methods for robotic manipulation, advancing the state of the art in sim-to-real transfer, contact-rich control, and adaptive grasping strategies. - Design, implement, and evaluate machine learning models and algorithms, leveraging deep learning frameworks such as PyTorch or TensorFlow to train policies that generalize across varied manipulation tasks. - Build and maintain production-quality code that integrates scientific prototypes into larger robotics systems, making thoughtful tradeoffs between complexity, performance, and maintainability. - Collaborate with cross-functional engineering and science teams to define simulation requirements, validate model performance, and iterate on solutions informed by real-world hardware feedback. - Contribute to the team's scientific roadmap by identifying new research directions, mentoring fellow scientists, and publishing results at peer-reviewed venues when appropriate. A day in the life You might start your morning reviewing overnight training runs, analyzing reward curves and failure modes from your latest reinforcement learning experiments. After a quick sync with robotics engineers, you shift to refining a simulation environment to close a gap you spotted between sim and real performance. In the afternoon, you pair with a teammate to design a new evaluation framework, then wrap up by drafting a short write-up of your findings to share with the broader team. About the team Our team sits at the intersection of machine learning research and real-world robotics, focused on teaching robots to manipulate objects with precision and adaptability. We combine reinforcement learning, physics-based simulation, and hands-on hardware validation to deliver solutions that work beyond the lab. We value intellectual curiosity, collaborative problem-solving, and a shared commitment to turning ambitious research ideas into tangible impact. If you are excited about building intelligent systems that learn from experience and operate at scale, this is the team for you.
US, WA, Seattle
The charter of the Entertainment Economics team includes working on high-impact projects that require economics expertise and a cross-business perspective. Our team supports Amazon’s diverse entertainment businesses – especially Prime Video, Amazon Music, Amazon MGM Studios, and Gaming (Luna) – through complex causal measurements (observational and experimental) and structural modeling. Some of our team’s areas of science expertise include marketing science, long-term value measurement, and experimentation. As a central economics team not embedded in any particular business, we strive to provide objective analyses that take a customer-obsessed, pan-Amazon perspective. This role partners with the Prime Science team to evaluate and improve the way Amazon allocates Prime subscription revenue across its benefit teams, including entertainment businesses. Prime is Amazon's premiere membership program, with over 200mm members world-wide, bringing in billions in Prime subscription revenue annually. Prime is at the center of many major company decisions that impact Amazon's customers. These decisions span a variety of industries, each reflecting the diversity of Prime benefits: fast and free shipping, entertainment & digital content, reading, healthcare, and grocery. Each of these Prime benefits is supported by a different organization, and each relies on Prime subscription revenue to make critical investment decisions. Our team partners with Prime Science to ensure that these allocations are credible, actionable, and incentive compatible for every benefit. To support this work, this role will create science models, validate them, and productionize them. In addition to stellar economics expertise, this role requires systems thinking (anticipating how complex interconnected models will respond to changes in data or modeling), strategic thinking (supporting decisions that affect 200 million+ customers and set Amazon’s direction for years to come), and scientifically novel thinking (using AI and the latest science advancements to achieve move). The ideal candidate is expert in causal inference with experience working in large, complex structural modeling environments. They are a creative problem-solver, able to identify new approaches that solve multiple problems at once while minimizing churn. They think big, not limiting themselves to what’s been done before, while tactfully accounting for the costs of major changes. They can add structure to incredibly ambiguous business contexts, making defensible assumptions and delivering measurements that drive impactful business decisions. They have effective communication and the skill to translate data-driven findings into actionable insights for senior leaders. Finally, they are empathetic and constructive. Our healthy team culture is supportive and fast-paced, and we prioritize learning, growth, and helping each other to continuously raise the bar. Impact and Career Growth In today’s entertainment landscape, critical decisions are made with data and economic models. You’ll help leaders ask the right questions, and then deliver data-driven answers, helping to create the future of Amazon. You’ll help define a long-term science vision in this space and translate it into an actionable roadmap. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding – a perfect recipe for career growth as an economist in tech. Key job responsibilities • Design and build econometric models, especially causal models, to measure the value of the business and its many features • Develop science products from concept to prototype to production, incorporating feedback from scientists and business partners • Independently identify and pursue new opportunities to leverage economic insights across entertainment and Prime • Write business and technical documents communicating business context, methods, and results to business leadership and other scientists • Serve as a technical reviewer for our team and related teams, including document and code reviews