Automatically generating text from structured data

Technique that lets devices convey information in natural language improves on state of the art.

Data-to-text generation converts information from a structured format such as a table into natural language. This allows structured information to be read or listened to, as when a device displays a weather forecast or a voice assistant answers a question.

Language models trained on billions of sentences learn common linguistic patterns and can generate natural-sounding sentences by predicting likely sequences of words. However, in data-to-text generation we want to generate language that not only is fluent but also conveys content accurately. 

Some approaches to data-to-text generation use a pipeline of machine learning models to turn the data into text, but this can be labor intensive to create, and pipelining poses the risk that errors in one step will compound in later steps.

In the Alexa AI organization, we’ve developed a neural, end-to-end, data-to-text generation system called DataTuner, which can be used for a variety of data types and topics to generate fluent and accurate texts. We've released the DataTuner code on GitHub under a noncommercial license.

DataTuner.png
Alexa AI's new DataTuner software can convert structured information, such as the relationships encoded by knowledge graphs, into texts that are both semantically faithful and fluent.
Credit: Glynis Condon

At last year’s International Conference on Computational Linguistics (COLING), we presented a paper in which we compared our approach to its best-performing predecessors, using four data-to-text data sets. On automated metrics, DataTuner pushes the state of the art by significant margins, from 1.2 to 5.9 points according to the BLEU algorithm for evaluating text quality.

Human annotators also graded our responses as both more natural-sounding and more accurate. In fact, on two of the four data sets, our texts were judged to be more natural-sounding, on average, than human-written texts.

Annotator evaluations showed that DataTuner improved the semantic accuracy of generated texts, with margins ranging from 5.3% to 40%. Our paper also introduces a model-based approach for measuring the accuracy of generated texts, an approach that is 4.2% to 14.2% more accurate at detecting errors than previous hand-crafted approaches. 

Semantic fidelity vs. fluency

To get a sense of the problem we address, consider an example in which we have some structured information about Michelle Obama that we want to convey to our readers or listeners. That information is organized in the entity-relation-entity format typical of knowledge graphs.

Michelle Obama | author of | Becoming 
Michelle Obama | birthplace | Chicago, Illinois, USA
Princeton University | alma mater of | Michelle Obama
Harvard University | alma mater of | Michelle Obama

We could imagine a text that conveys the meaning accurately but doesn’t sound very natural:

Michelle Obama is the author of Becoming. Michelle Obama was born in Chicago, Illinois, USA. Michelle Obama was educated at Princeton University. Michelle Obama was educated at Harvard University.

This text has high semantic fidelity but low fluency.

Alternatively, we could imagine a text that sounds very fluent but doesn’t accurately convey the information: 

Born in Chicago, Illinois, and educated at Harvard, Michelle Obama is the author of A Promised Land

This text has added some information and missed some out, so it has low semantic fidelity even though it has high fluency.

Pipeline-based approaches to data-to-text generation typically consist of steps such as (1) ordering the content; (2) dividing the content into sentences; (3) finding the right words and phrases to express the data (lexicalization and referring-expression generation), and (4) joining it all together to produce the final text (realization). These approaches usually generalize well to new concepts because of the separate lexicalization step, but they can be difficult to maintain and require training data for each step that can be labor intensive to acquire. 

End-to-end approaches are trained on [data, text] pairs that can be gathered more easily, but it’s difficult to guarantee the semantic fidelity of the results. This is the problem we address with DataTuner.

The DataTuner model

DataTuner’s approach has two steps, generation and reranking. 

First, our language model generates texts from data. In our experiments, we started with a pretrained language model that could generate text, the GPT-2 model. To adapt it to the data-to-text task, we trained it on concatenated data and text, using the special tokens <data> and <text> to indicate which was which. When we use the trained model to generate text, the only input is the data.

DataTuner architecture.png
During training, the inputs to DataTuner's data-to-text model are data and text, separated by the special tokens <data> and <text>. At runtime, the only input is the data.
Credit: Hamza Harkous

Inside the model, we concatenate several types of embeddings, or vector representations whose spatial relationships indicate relationships between data (see figure above). The first type is token embeddings, which encode semantic information about individual input words. The other is an embedding that represents words’ positions in the text. 

We also introduce what we call fine-grained state embeddings. To produce these, we use special tokens that indicate structural relationships between data items.

For example, we would convert the data triple Michelle Obama | author of | Becoming into the string <subject> Michelle Obama <predicate> author of <object> Becoming, with <subject>, <object>, and <predicate> as special tokens. The state embedding for any token is that of the special token that most recently precedes it; for example, the token Becoming will get the state embedding of <object>. 

Secondly, we train a semantic-fidelity classifier. This takes the input data and a generated text and identifies whether the text accurately conveys the data or whether it adds, repeats, omits, or changes any of the content. We use this to rerank the generated texts according to accuracy. 

The classifier is trained using the same data we used to train our language model. Our original [data, text] pairs give us the examples that are to be classified as accurate. To get inaccurate examples, we use rule-based corruptions of the accurate [data, text] pairs. For example, we could take the training pair (Michelle Obama | author of | Becoming) and “Michelle Obama wrote Becoming and swap the entities to create the inaccurate [data, text] pair (Michelle Obama | author of | the Gruffalo) and “Michelle Obama wrote Becoming”.

For this classifier we use the RoBERTA language model with an additional classification layer, an approach that has been successful in other tasks, such as natural-language inference. For each input token (either data or text), we take the token embeddings, positional embeddings, and segment embeddings (embeddings of the tokens that distinguish text and data) and sum these element-wise to provide the input to RoBERTa’s first layer. A final single-layer neural network produces a classification label. 

Evaluation

We experimented with four different data sets in different formats, including news texts, restaurant reviews, and chats about video games. We evaluated the texts we generated both with automated metrics and by asking human annotators to rate fluency and accuracy via Amazon Mechanical Turk. 

In our experiments, we saw that a model trained without the fine-grained state embeddings is less accurate than a model with them and that adding the semantic-fidelity classifier boosts accuracy further.

We also examined the cases in which our generated texts were assessed as better than human-written texts, and we suspect that the reason is that our model learned to produce standard formulations, whereas humans sometimes write in non-standard or informal ways that other people might find less fluent.

We also investigated the use of our semantic-fidelity classifier as a method for automatically evaluating the accuracy of texts generated by different models and found that, for two datasets, it was a significantly better predictor of annotators’ evaluations than existing heuristic approaches.

Related content

BR, SP, Sao Paulo
Do you like working on projects that are highly visible and are tied closely to Amazon’s growth? Are you seeking an environment where you can drive innovation leveraging the scalability and innovation with Amazon's AWS cloud services? The Amazon International Technology Team is hiring Applied Scientists to work in our Machine Learning team in Mexico City. The Intech team builds International extensions and new features of the Amazon.com web site for individual countries and creates systems to support Amazon operations. We have already worked in Germany, France, UK, India, China, Italy, Brazil and more. Key job responsibilities About you You want to make changes that help millions of customers. You don’t want to make something 10% better as a part of an enormous team. Rather, you want to innovate with a small community of passionate peers. You have experience in analytics, machine learning, LLMs and Agentic AI, and a desire to learn more about these subjects. You want a trusted role in strategy and product design. You put the customer first in your thinking. You have great problem solving skills. You research the latest data technologies and use them to help you innovate and keep costs low. You have great judgment and communication skills, and a history of delivering results. Your Responsibilities - Define and own complex machine learning solutions in the consumer space, including targeting, measurement, creative optimization, and multivariate testing. - Design, implement, and evolve Agentic AI systems that can autonomously perceive their environment, reason about context, and take actions across business workflows—while ensuring human-in-the-loop oversight for high-stakes decisions. - Influence the broader team's approach to integrating machine learning into business workflows. - Advise leadership, both tech and non-tech. - Support technical trade-offs between short-term needs and long-term goals.
US, WA, Seattle
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! As an Applied Scientist in the Prime Video Playback Intelligence Organization, you will have deep subject matter expertise in applied machine learning and data science, with specializations in video streaming optimization, information retrieval, anomaly detection and root-causing systems, large language models and generative AI across various modalities. Key job responsibilities - Work with multiple teams of scientists, engineers, and product managers to translate business and functional requirements into concrete deliverables leading strategic efforts to enhance customer quality of experiences. - Work on problems spaces such as: improving the customer playback quality of experience across Video on Demand, Live Events and Linear Content. - Reduce the time/cost/effort to optimize the customer experience as well as detect, root-cause, and mitigate defects in the customer experience. You’ll seek to understand the depth and nuance of streaming video at scale and identify opportunities to grow our business and improve customer quality of experience via principled ML/AI solutions. - Lead integration of new algorithms and processes into existing modeling stacks, simplify and streamline the existing modeling stacks, and develop testing and evaluation strategies. Ultimately, you'll work backwards from the desired outcomes and lead the way on determining the ideal solution (statistical techniques, traditional ML, GenAI, etc). A day in the life We love solving challenging and hard problems in our quest to innovate on behalf of our customers and provide the best video streaming experience. We push the boundaries to leverage and invent technologies which help create unrivaled experiences for our customers to help us move fast in a growing and changing environment. We use data to guide our decisions, work closely with our engineering and product counterparts, and partner with other Science teams as well as academic institutions to learn and guide in an environment of innovation.
IN, KA, Bengaluru
Selection Monitoring team is responsible for making the biggest catalog on the planet even bigger. In order to drive expansion of the Amazon catalog, we develop advanced ML/AI technologies to process billions of products and algorithmically find products not already sold on Amazon. We work with structured, semi-structured and Visually Rich Documents using deep learning, NLP and image processing. The role demands a high-performing and flexible candidate who can take responsibility for success of the system and drive solutions from research, prototype, design, coding and deployment. We are looking for Applied Scientists to tackle challenging problems in the areas of Information Extraction, Efficient crawling at internet scale, developing ML models for website comprehension and agents to take multi-step decisions. You should have depth and breadth of knowledge in text mining, information extraction from Visually Rich Documents, semi structured data (HTML) and advanced machine learning. You should also have programming and design skills to manipulate Semi-Structured and unstructured data and systems that work at internet scale. You will encounter many challenges, including: - Scale (build models to handle billions of pages), - Accuracy (requirements for precision and recall) - Speed (generate predictions for millions of new or changed pages with low latency) - Diversity (models need to work across different languages, market places and data sources) You will help us to - Build a scalable system which can algorithmically extract information from world wide web. - Intelligently cluster web pages, segment and classify regions, extract relevant information and structure the data available on semi-structured web. - Build systems that will use existing Knowledge Base to perform open information extraction at scale from visually rich documents. Key job responsibilities - Use AI, NLP and advances in LLMs/SLMs and agentic systems to create scalable solutions for business problems. - Efficiently Crawl web, Automate extraction of relevant information from large amounts of Visually Rich Documents and optimize key processes. - Design, develop, evaluate and deploy, innovative and highly scalable ML models, esp. leveraging latest advances in RL-based fine tuning methods like DPO, GRPO etc. - Work closely with software engineering teams to drive real-time model implementations. - Establish scalable, efficient, automated processes for large scale model development, model validation and model maintenance. - Lead projects and mentor other scientists, engineers in the use of ML techniques. - Publish innovation in research forums.
US, WA, Bellevue
Alexa International Science team is looking for a passionate, talented, and inventive Senior Applied Scientist to help build industry-leading technology with Large Language Models (LLMs) and multimodal systems, requiring strong deep learning and generative models knowledge. At this level, you will drive cross-team scientific strategy, influence partner teams, and deliver solutions that have broad impact across Alexa's international products and services. Key job responsibilities As a Senior Applied Scientist with the Alexa International team, you will work with talented peers to develop novel algorithms and modeling techniques to advance the state of the art with LLMs, particularly delivering industry-leading scientific research and applied AI for multi-lingual applications — a challenging area for the industry globally. Your work will directly impact our global customers in the form of products and services that support Alexa+. You will leverage Amazon's heterogeneous data sources and large-scale computing resources to accelerate advances in text, speech, and vision domains. The ideal candidate possesses a solid understanding of machine learning, speech and/or natural language processing, modern LLM architectures, LLM evaluation & tooling, and a passion for pushing boundaries in this vast and quickly evolving field. They thrive in fast-paced environment, like to tackle complex challenges, excel at swiftly delivering impactful solutions while iterating based on user feedback, and are able to influence and align multiple teams around a shared scientific vision.
US, CA, San Francisco
Amazon has launched a new research lab in San Francisco to develop foundational capabilities for useful AI agents. We’re enabling practical AI to make our customers more productive, empowered, and fulfilled. Our work leverages large vision language models (VLMs) with reinforcement learning (RL) and world modeling to solve perception, reasoning, and planning to build useful enterprise agents. Our lab is a small, talent-dense team with the resources and scale of Amazon. Each team in the lab has the autonomy to move fast and the long-term commitment to pursue high-risk, high-payoff research. We’re entering an exciting new era where agents can redefine what AI makes possible. Key job responsibilities You will contribute directly to AI agent development in an applied research role to improve the multi-model perception and visual-reasoning abilities of our agent. Daily responsibilities including model training, dataset design, and pre- and post-training optimization. You will be hired as a Member of Technical Staff.
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the extreme. We focus on creating entirely new products and services with a goal of positively impacting the lives of our customers. No industries or subject areas are out of bounds. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. Here at Amazon, we embrace our differences. We are committed to furthering our culture of inclusion. We have thirteen employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We are constantly learning through programs that are local, regional, and global. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust. Our team highly values work-life balance, mentorship and career growth. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We care about your career growth and strive to assign projects and offer training that will challenge you to become your best.
US, NY, New York
We are looking for detail-oriented, organized, and responsible individuals who are eager to learn how to apply their structural econometrics skillsets to solve real world problems. The intern will work in the area of Amazon Private Brands and develop models to improve our product selection. Our PhD Economist Internship Program offers hands-on experience in applied economics, supported by mentorship, structured feedback, and professional development. Interns work on real business and research problems, building skills that prepare them for full-time economist roles at Amazon and beyond. You will learn how to build data sets and perform applied econometric analysis collaborating with economists, scientists, and product managers. These skills will translate well into writing applied chapters in your dissertation and provide you with work experience that may help you with placement. These are full-time positions at 40 hours per week, with compensation being awarded on an hourly basis. About the team The Amazon Private Brands science advance team applies Machine Learning, Statistics and Econometrics/economics to solve high-impact business problems, develop prototypes for Amazon-scale science solutions, and optimize key business functions of Amazon Private Brands and other Amazon orgs. We are an interdisciplinary team, using science and technology and leveraging the strengths of engineers and scientists to build solutions for some of the toughest business problems at Amazon, covering areas such as pricing, discovery, negotiation, forecasting, supply chain and product selection/development.
US, CA, Pasadena
The Amazon Center for Quantum Computing (CQC) is a multi-disciplinary team of scientists, engineers, and technicians, on a mission to develop a fault-tolerant quantum computer. We are looking to hire an Instrument Control Engineer to join our growing software team. You will work closely with our experimental physics and control hardware development teams to enable their work characterizing, calibrating, and operating novel quantum devices. The ideal candidate should be able to translate high-level science requirements into software implementations (e.g. Python APIs/frameworks, compiler passes, embedded SW, instrument drivers) that are performant, scalable, and intuitive. This requires someone who (1) has a strong desire to work within a team of scientists and engineers, and (2) demonstrates ownership in initiating and driving projects to completion. This role has a particular emphasis on working directly with our control hardware designers and vendors to develop instrument software for test and measurement. Inclusive Team Culture Here at Amazon, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon conferences, inspire us to never stop embracing our uniqueness. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Export Control Requirement Due to applicable export control laws and regulations, candidates must be either a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum, or be able to obtain a US export license. If you are unsure if you meet these requirements, please apply and Amazon will review your application for eligibility. Key job responsibilities - Work with control hardware developers, as a “subject matter expert” on the software interfaces around our control hardware - Collaborate with external control hardware vendors to understand and refine integration strategies - Implement instrument drivers and control logic in Python and/or a low-level languages, including C++ or Rust - Contribute to our compiler backend to enable the efficient execution of OpenQASM-based experiments on our next-generation control hardware - Benchmark system performance and help define key performance metrics - Ensure new features are successfully integrated into our Python-based experimental software stack - Partner with scientists to actively contribute to the codebase through mentorship and documentation We are looking for candidates with strong engineering principles, a bias for action, superior problem-solving, and excellent communication skills. Working effectively within a team environment is essential. As an Instrument Control Engineer embedded in a broader science organization, you will have the opportunity to work on new ideas and stay abreast of the field of experimental quantum computation. A day in the life Your time will be spent on projects that extend functional capabilities or performance of our internal research software stack. This requires working backwards from the needs of science staff in the context of our larger experimental roadmap. You will translate science and software requirements into design proposals balancing implementation complexity against time-to-delivery. Once a design proposal has been reviewed and accepted, you’ll drive implementation and coordinate with internal stakeholders to ensure a smooth roll out. Because many high-level experimental goals have cross-cutting requirements, you’ll often work closely with other engineers or scientists or on the team. About the team You will be joining the Software group within the Amazon Center of Quantum Computing. Our team is comprised of scientists and software engineers who are building scalable software that enables quantum computing technologies.
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the next-level. We focus on creating entirely new products and services with a goal of positively impacting the lives of our customers. No industries or subject areas are out of bounds. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. Here at Amazon, we embrace our differences. We are committed to furthering our culture of inclusion. We have thirteen employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We are constantly learning through programs that are local, regional, and global. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust. Key job responsibilities * Develop, deploy, and operate scalable bioinformatics analysis workflows on AWS * Evaluate and incorporate novel bioinformatic approaches to solve critical business problems * Originate and lead the development of new data collection workflows with cross-functional partners * Partner with laboratory science teams on design and analysis of experiments About the team Our team highly values work-life balance, mentorship and career growth. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We care about your career growth and strive to assign projects and offer training that will challenge you to become your best.
US, WA, Seattle
The AWS Marketplace & Partner Services Science team seeks an Applied Scientist to drive innovation across multiple AI domains, including Context Engineering in Agent-based Systems, Agent Evaluations, and Next-generation Recommendations. This role will be instrumental in revolutionizing how customers discover solutions for cloud migrations and modernization initiatives. The ideal candidate thrives in an environment of practical application and scientific rigor, demonstrating both technical excellence and business acumen. They should be passionate about collaboration and contributing to a culture of continuous learning and innovation. This role directly influences how thousands of AWS customers discover and implement software solutions, making it crucial for AWS Marketplace's growth and customer success. The position offers the opportunity to shape the future of AI-driven customer solution recommendations while working with innovative technologies at AWS scale. Key job responsibilities - Design and optimize context engineering solutions for large language models and agent-based systems - Establish innovative and useful evaluation strategies for measuring agent performance and effectiveness - Collaborate with cross-functional teams, such as Product and Engineering leaders, to translate scientific innovations into customer value - Publishing research or contributing to internal/external publications About the team The AWS Marketplace & Partner Services Science team is at the forefront of developing and deploying AI/ML systems that serve multiple critical stakeholders: - AWS Customers: Through the AWS Marketplace, we support Discovery tools that streamline cloud adoption and innovation. - AWS Partners: Via Partner Central, we offer advanced tools and insights to enhance collaboration and drive mutual growth. - Internal AWS Sellers: We equip our sales force with data-driven recommendations to better serve our customers and partners. Our primary objective is to accelerate cloud migrations and modernizations, fostering innovation for AWS customers while simultaneously supporting the growth and success of our extensive partner network. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon conferences, inspire us to never stop embracing our uniqueness. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.