Amazon Advertising is looking for an entrepreneurial and resourceful individual to join the Advertiser Content Intelligence and Activation team as part of the Amazon Advertising Business. The team is a core product team supporting all Amazon Ads businesses and providing innovative and scalable solutions to Advertisers and Advertising content creators problems. Advertisers know that the quality and quantity of ad experience they are building are an increasingly large contributor to campaign performance. However, the science behind “what makes an effective ad experience” is at best nascent and advertisers lack the resources and technology to activate and optimize their advertising content at scale. This represents an important opportunity for Amazon to Innovate on behalf of their customers. By expanding the type of content advertisers can use (e.g AI Generated content, dynamic content) and by building a set of shared content activation and intelligence services, the team is responsible for turning advertiser content into a key driver of campaign performances and scale across all its ads products. We host hundreds of millions of assets. We build on top of large models, generate and serve multi-modal embedding for text, images, and videos. Asset metadata and intelligence serves the needs of other Amazon Ads product teams (e.g. improve the performance of Amazon Ads’ content recommendation models, Bid Optimization models, Content Optimization Models, power creative performance insights, seed data for Generative AI models, automate content moderation and spec checking). As an Applied Scientist on this team, you will: - Drive end-to-end Machine Learning projects that have a high degree of ambiguity, scale, complexity. - Perform hands-on analysis and modeling of enormous data sets to develop insights that increase traffic monetization and merchandise sales, without compromising the shopper experience. - Build machine learning models, perform proof-of-concept, experiment, optimize, and deploy your models into production; work closely with software engineers to assist in productionizing your ML models. - Run A/B experiments, gather data, and perform statistical analysis. - Establish scalable, efficient, automated processes for large-scale data analysis, machine-learning model development, model validation and serving. - Research new and innovative machine learning approaches. - Recruit Applied Scientists to the team and provide mentorship. Why you will love this opportunity: Amazon is investing heavily in building a world-class advertising business. This team defines and delivers a collection of advertising products that drive discovery and sales. Our solutions generate billions in revenue and drive long-term growth for Amazon’s Retail and Marketplace businesses. We deliver billions of ad impressions, millions of clicks daily, and break fresh ground to create world-class products. We are a highly motivated, collaborative, and fun-loving team with an entrepreneurial spirit - with a broad mandate to experiment and innovate. Impact and Career Growth: You will invent new experiences and influence customer-facing shopping experiences to help suppliers grow their retail business and the auction dynamics that leverage native advertising; this is your opportunity to work within the fastest-growing businesses across all of Amazon! Define a long-term science vision for our advertising business, driven from our customers' needs, translating that direction into specific plans for research and applied scientists, as well as engineering and product teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding. Team video https://youtu.be/zD_6Lzw8raE We are open to hiring candidates to work out of one of the following locations: Toronto, ON, CAN