Distributed “Re-Ranker” ensures that Alexa improvements reach customers ASAP

Suppose that you say to Alexa, “Alexa, play Mary Poppins.” Alexa must decide whether you mean the book, the video, or the soundtrack. How should she do it?

Each of Alexa’s core domains — such as the Books domain, the Video domain, or the Music domain — has its own natural-language-understanding (NLU) model, which estimates the likelihood that a given request is intended for it. But those models are trained on different data, so there’s no guarantee that their probability estimates are compatible. Should a 70% estimate from Music be given priority over a 68% estimate from Books, or is it possible that, when it comes to Mary Poppins, the Music model is slightly overconfident?

The standard way to address this problem is to train a machine learning system to take probability estimates from multiple domain models and weight them so that they’re more directly comparable. But in a paper we’re presenting at this year’s IEEE Spoken Language Technologies conference, my colleagues and I present an alternative: a method that lets each domain develop its own weighting procedure, independent of the others.

The advantage of this approach is that each domain can update its own weighting system whenever required, and multiple domains can perform updates in parallel, which is more efficient. We are already using this method in production, to ensure that Alexa customers benefit from system updates as quickly as possible. We call it re-ranking, because it takes a list of domain-specific hypotheses ranked according to an NLU model’s confidence scores and re-ranks them according to a learned set of weights.

Those weights don’t just apply to the domain classification probability. Alexa’s NLU models also classify utterances by intent, or the action the customer wants performed, and slot, or the data item the intent is supposed to act upon. And like the domain classifications, intent and slot classifications are probabilistic.

Within the Music domain, for instance, the utterance “play Thriller” would probably call up the PlayMusic intent (as opposed to, say, the CreateList intent), but the slot classifier might assign similar probabilities to the classifications of the word “Thriller” as AlbumName and SongName.

During training, we feed one of our domain-specific re-rankers not just the domain classification probability for each utterance but the most probable intent and slot hypotheses, too. It could be, for instance, that for purposes of re-ranking, intent confidence is more important than domain confidence, or vice versa.

The system learns these relative values during training, and it produces separate weights for each classification category — domain, intent, and slot. It can also factor contextual information into its re-rankings, learning, for instance, that on a Fire TV, it should give more precedence to Video domain hypotheses than it should on a voice-only device.

In experiments, we trained our re-ranker using several evaluation criteria, or “loss functions.” The first loss function relies on a metric we call semantic error, which counts the number of errors in a given classification hypothesis and divides it by the total number of intents and slots in the correct classification. If an utterance in the training set has one intent and two slots, for instance, then a hypothesis that gets the intent and one slot right but misses the other slot would have a semantic-error score of 1/3.

Semantic-error-rate_example.png._CB461160527_.png
Examples of semantic-error (SemER) scores for several Books domain hypotheses about the classification of the utterance “play Moana”.

Our first loss function is called expected semantic error. It imposes a penalty on rankings in which hypotheses with high semantic error rank ahead of hypotheses with low semantic error.

The second loss function is a so-called cross-entropy function. It eschews the comparatively fine-grained semantic-error measure in favor of a simple one-bit tag that indicates whether a given hypothesis is true or not. But it imposes a particularly stiff penalty on incorrect hypotheses that get high confidence scores, and it confers a large bonus on true hypotheses that get high confidence scores.

This is the loss function we introduce to calibrate scores across domains. It inclines toward weights that correct for overconfidence, but by rewarding the ability to distinguish true hypotheses so lavishly, it also prevents overcompensation.

Our third loss function simply combines the first two — the expected-semantic-error function and the cross-entropy function. We also compare systems trained on all three loss functions to one that uses no domain-specific weighting at all.

The graph below summarizes our results. The dotted line represents perfect calibration of confidence scores across all domains. The better our re-rankers approximate that line, the better calibration they afford.

Our first observation is that the unweighted baseline system is already fairly well calibrated, a tribute to the quality of the domain-specific NLU models. Our second is that, while the combination of expected semantic error and cross-entropy (R3) does indeed yield the best calibration, it’s only slightly better than cross-entropy alone (R2), which is significantly better than expected semantic error alone (R1). In production we use the combined loss function to ensure the best possible experience for our customers.

Calibration_plots.jpg._CB461173753_.jpg

Acknowledgments: Rahul Gupta, Shankar Ananthakrishnan, Spyros Matsoukas

Related content

US, NY, New York
About Sponsored Products and Brands The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About our team The Targeting and Recommendations team within Sponsored Products and Brands empowers advertisers with intelligent targeting controls and one-click campaign recommendations that automatically populate optimal settings based on ASIN data. This comprehensive suite provides advanced targeting capabilities through AI-generated keyword and ASIN suggestions, sophisticated targeting controls including Negative Targeting, Manual Targeting with Product Attribute Targeting (PAT) and Keyword Targeting (KWT), and Automated Targeting (ATv2). Our vision is to build a revolutionary, highly personalized and context-aware agentic advertiser guidance system that seamlessly integrates Large Language Models (LLMs) with sophisticated tooling, operating across both conversational and traditional ad console experiences while scaling from natural language queries to proactive, intelligent guidance delivery based on deep advertiser understanding, ultimately enhancing both targeting precision and one-click campaign optimization. Through strategic partnerships across Ad Console, Sales, and Marketing teams, we identify high-impact opportunities spanning from strategic product guidance to granular keyword optimization and deliver them through personalized, scalable experiences grounded in state-of-the-art agent architectures, reasoning frameworks, sophisticated tool integration, and model customization approaches including tuning, MCP, and preference optimization. This presents an exceptional opportunity to shape the future of e-commerce advertising through advanced AI technology at unprecedented scale, creating solutions that directly impact millions of advertisers. Key job responsibilities * Design and build targeting and 1 click recommendation agents to guide advertisers in conversational and non-conversational experience. * Design and implement advanced model and agent optimization techniques, including supervised fine-tuning, instruction tuning and preference optimization (e.g., DPO/IPO). * Collaborate with peers across engineering and product to bring scientific innovations into production. * Stay current with the latest research in LLMs, RL, and agent-based AI, and translate findings into practical applications. * Develop agentic architectures that integrate planning, tool use, and long-horizon reasoning. A day in the life As an Applied Scientist on our team, your days will be immersed in collaborative problem-solving and strategic innovation. You'll partner closely with expert applied scientists, software engineers, and product managers to tackle complex advertising challenges through creative, data-driven solutions. Your work will center on developing sophisticated machine learning and AI models, leveraging state-of-the-art techniques in natural language processing, recommendation systems, and agentic AI frameworks. From designing novel targeting algorithms to building personalized guidance systems, you'll contribute to breakthrough innovations
US, CA, San Francisco
Amazon has launched a new research lab in San Francisco to develop foundational capabilities for useful AI agents. We’re enabling practical AI to make our customers more productive, empowered, and fulfilled. In particular, our work combines large language models (LLMs) with reinforcement learning (RL) to solve reasoning, planning, and world modeling in both virtual and physical environments. Our research builds on that of Amazon’s broader AGI organization, which recently introduced Amazon Nova, a new generation of state-of-the-art foundation models (FMs). Our lab is a small, talent-dense team with the resources and scale of Amazon. Each team in the lab has the autonomy to move fast and the long-term commitment to pursue high-risk, high-payoff research. We’re entering an exciting new era where agents can redefine what AI makes possible. We’d love for you to join our lab and build it from the ground up! Key job responsibilities You will contribute directly to AI agent development in a research engineering role: running experiments, building tools to accelerate scientific workflows, and scaling up AI systems. Key responsibilities include: * Design, maintain, and enhance tools and workflows that support cutting-edge research * Adapt quickly to evolving research priorities and team needs * Stay informed on the latest advancements in large language models and related research * Collaborate closely with researchers to develop new techniques and tools around emerging agent capabilities * Drive project execution, including scoping, prioritization, timeline management, and stakeholder communication * Thrive in a fast-paced, iterative environment, delivering high-quality software on tight schedules * Apply strong software engineering fundamentals to produce clean, reliable, and maintainable code About the team The Amazon AGI SF Lab is focused on developing new foundational capabilities for enabling useful AI agents that can take actions in the digital and physical worlds. In other words, we’re enabling practical AI that can actually do things for us and make our customers more productive, empowered, and fulfilled. The lab is designed to empower AI researchers and engineers to make major breakthroughs with speed and focus toward this goal. Our philosophy combines the agility of a startup with the resources of Amazon. By keeping the team lean, we’re able to maximize the amount of compute per person. Each team in the lab has the autonomy to move fast and the long-term commitment to pursue high-risk, high-payoff research.
US, WA, Seattle
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through the latest generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities This role will be pivotal in redesigning how ads contribute to a personalized, relevant, and inspirational shopping experience, with the customer value proposition at the forefront. Key responsibilities include, but are not limited to: - Contribute to the design and development of GenAI, deep learning, multi-objective optimization and/or reinforcement learning empowered solutions to transform ad retrieval, auctions, whole-page relevance, and/or bespoke shopping experiences. - Collaborate cross-functionally with other scientists, engineers, and product managers to bring scalable, production-ready science solutions to life. - Stay abreast of industry trends in GenAI, LLMs, and related disciplines, bringing fresh and innovative concepts, ideas, and prototypes to the organization. - Contribute to the enhancement of team’s scientific and technical rigor by identifying and implementing best-in-class algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor and grow junior scientists and engineers, cultivating a high-performing, collaborative, and intellectually curious team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond!
US, CA, Sunnyvale
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video subscriptions such as Apple TV+, HBO Max, Peacock, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video team member, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Key job responsibilities As an Applied Scientist at Prime Video, you will have end-to-end ownership of the product, related research and experimentation, applying advanced machine learning techniques in computer vision (CV), Generative AI, multimedia understanding and so on. You’ll work on diverse projects that enhance Prime Video’s content localization, image/video understanding, and content personalization, driving impactful innovations for our global audience. Other responsibilities include: - Research and develop generative models for controllable synthesis across images, video, vector graphics, and multimedia - Innovate in advanced diffusion and flow-based methods (e.g., inverse flow matching, parameter efficient training, guided sampling, test-time adaptation) to improve efficiency, controllability, and scalability. - Advance visual grounding, depth and 3D estimation, segmentation, and matting for integration into pre-visualization, compositing, VFX, and post-production pipelines. - Design multimodal GenAI workflows including visual-language model tooling, structured prompt orchestration, agentic pipelines. A day in the life Prime Video is pioneering the use of Generative AI to empower the next generation of creatives. Our mission is to make world-class media creation accessible, scalable, and efficient. We are seeking an Applied Scientist to advance the state of the art in Generative AI and to deliver these innovations as production-ready systems at Amazon scale. Your work will give creators unprecedented freedom and control while driving new efficiencies across Prime Video’s global content and marketing pipelines. This is a newly formed team within Prime Video Science!
US, CA, Sunnyvale
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video subscriptions such as Apple TV+, HBO Max, Peacock, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video team member, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Key job responsibilities As an Applied Scientist at Prime Video, you will have end-to-end ownership of the product, related research and experimentation, applying advanced machine learning techniques in computer vision (CV), Generative AI, multimedia understanding and so on. You’ll work on diverse projects that enhance Prime Video’s content localization, image/video understanding, and content personalization, driving impactful innovations for our global audience. Other responsibilities include: - Research and develop generative models for controllable synthesis across images, video, vector graphics, and multimedia - Innovate in advanced diffusion and flow-based methods (e.g., inverse flow matching, parameter efficient training, guided sampling, test-time adaptation) to improve efficiency, controllability, and scalability. - Advance visual grounding, depth and 3D estimation, segmentation, and matting for integration into pre-visualization, compositing, VFX, and post-production pipelines. - Design multimodal GenAI workflows including visual-language model tooling, structured prompt orchestration, agentic pipelines. A day in the life Prime Video is pioneering the use of Generative AI to empower the next generation of creatives. Our mission is to make world-class media creation accessible, scalable, and efficient. We are seeking an Applied Scientist to advance the state of the art in Generative AI and to deliver these innovations as production-ready systems at Amazon scale. Your work will give creators unprecedented freedom and control while driving new efficiencies across Prime Video’s global content and marketing pipelines. This is a newly formed team within Prime Video Science!
US, WA, Seattle
About Sponsored Products and Brands: The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About Our Team: The Sponsored Brands Impressions-based Offerings team is responsible for evolving the value proposition of Sponsored Brands to drive brand advertising in retail media at scale, helping brands get discovered, acquire new customers and sustainably grow customer lifetime value. We build end-to-end solutions that enable brands to drive discovery, visibility and share of voice. This includes building advertiser controls, shopper experiences, monetization strategies and optimization features. We succeed when (1) shoppers discover, engage and build affinity with brands and (2) brands can grow their business at scale with our advertising products. About This Role: As an Applied Scientist on our team, you will: * Develop AI solutions for Sponsored Brands advertiser and shopper experiences. Build monetization and optimization systems that leverage generative models to value and improve campaign performance. * Define a long-term science vision and roadmap for our Sponsored Brands advertising business, driven from our customers' needs, translating that direction into specific plans for applied scientists and engineering teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding. * Design and conduct A/B experiments to evaluate proposed solutions based on in-depth data analyses. * Effectively communicate technical and non-technical ideas with teammates and stakeholders; * Stay up-to-date with advancements and the latest modeling techniques in the field. * Think big about the arc of development of Gen AI over a multi-year horizon and identify new opportunities to apply these technologies to solve real-world problems. #GenAI
US, MA, Boston
AI is the most transformational technology of our time, capable of tackling some of humanity’s most challenging problems. That is why Amazon is investing in generative AI (GenAI) and the responsible development and deployment of large language models (LLMs) across all of our businesses. Come build the future of human-technology interaction with us. We are looking for an Applied Scientist with strong technical skills which includes coding and natural language processing experience in dataset construction, training and evaluating models, and automatic processing of large datasets. You will play a critical role in driving innovation and advancing the state-of-the-art in natural language processing and machine learning. You will work closely with cross-functional teams, including product managers, language engineers, and other scientists. Key job responsibilities Specifically, the Applied Scientist will: • Ensure quality of speech/language/other data throughout all stages of acquisition and processing, including data sourcing/collection, ground truth generation, normalization, transformation, cross-lingual alignment/mapping, etc. • Clean, analyze and select speech/language/other data to achieve goals • Build and test models that elevate the customer experience • Collaborate with colleagues from science, engineering and business backgrounds • Present proposals and results in a clear manner backed by data and coupled with actionable conclusions • Work with engineers to develop efficient data querying infrastructure for both offline and online use cases
US, WA, Seattle
About Sponsored Products and Brands: The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About Our Team: The Sponsored Brands Impressions-based Offerings team is responsible for evolving the value proposition of Sponsored Brands to drive brand advertising in retail media at scale, helping brands get discovered, acquire new customers and sustainably grow customer lifetime value. We build end-to-end solutions that enable brands to drive discovery, visibility and share of voice. This includes building advertiser controls, shopper experiences, monetization strategies and optimization features. We succeed when (1) shoppers discover, engage and build affinity with brands and (2) brands can grow their business at scale with our advertising products. About This Role: As an Applied Scientist on our team, you will: * Develop AI solutions for Sponsored Brands advertiser and shopper experiences. Build monetization and optimization systems that leverage generative models to value and improve campaign performance. * Define a long-term science vision and roadmap for our Sponsored Brands advertising business, driven from our customers' needs, translating that direction into specific plans for applied scientists and engineering teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding. * Design and conduct A/B experiments to evaluate proposed solutions based on in-depth data analyses. * Effectively communicate technical and non-technical ideas with teammates and stakeholders; * Stay up-to-date with advancements and the latest modeling techniques in the field. * Think big about the arc of development of Gen AI over a multi-year horizon and identify new opportunities to apply these technologies to solve real-world problems. #GenAI
US, WA, Seattle
About Sponsored Products and Brands The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through state-of-art generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities This role will be pivotal in redesigning how ads contribute to a personalized, relevant, and inspirational shopping experience, with the customer value proposition at the forefront. Key responsibilities include, but are not limited to: * Contribute to the design and development of GenAI, deep learning, multi-objective optimization and/or reinforcement learning empowered solutions to transform ad retrieval, auctions, whole-page relevance, and/or bespoke shopping experiences. * Collaborate cross-functionally with other scientists, engineers, and product managers to bring scalable, production-ready science solutions to life. * Stay abreast of industry trends in GenAI, LLMs, and related disciplines, bringing fresh and innovative concepts, ideas, and prototypes to the organization. * Contribute to the enhancement of team’s scientific and technical rigor by identifying and implementing best-in-class algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. * Mentor and grow junior scientists and engineers, cultivating a high-performing, collaborative, and intellectually curious team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value.
US, MA, Boston
AI is the most transformational technology of our time, capable of tackling some of humanity’s most challenging problems. That is why Amazon is investing in generative AI (GenAI) and the responsible development and deployment of large language models (LLMs) across all of our businesses. Come build the future of human-technology interaction with us. We are looking for an Applied Scientist with strong technical skills which includes coding and natural language processing experience in dataset construction, training and evaluating models, and automatic processing of large datasets. You will play a critical role in driving innovation and advancing the state-of-the-art in natural language processing and machine learning. You will work closely with cross-functional teams, including product managers, language engineers, and other scientists. Key job responsibilities Specifically, the Applied Scientist will: • Ensure quality of speech/language/other data throughout all stages of acquisition and processing, including data sourcing/collection, ground truth generation, normalization, transformation, cross-lingual alignment/mapping, etc. • Clean, analyze and select speech/language/other data to achieve goals • Build and test models that elevate the customer experience • Collaborate with colleagues from science, engineering and business backgrounds • Present proposals and results in a clear manner backed by data and coupled with actionable conclusions • Work with engineers to develop efficient data querying infrastructure for both offline and online use cases