Alexa’s ASRU papers concentrate on extracting high-value training data

Related data selection techniques yield benefits for both speech recognition and natural-language understanding.

This year at the IEEE Automatic Speech Recognition and Understanding (ASRU) Workshop, Alexa researchers have two papers about training machine learning systems with minimal hand-annotated data. Both papers describe automated methods for producing training data, and both describe additional algorithms for extracting just the high-value examples from that data.

Each paper, however, gravitates to a different half of the workshop’s title: one is on speech recognition, or converting an acoustic speech signal to text, and the other is on natural-language understanding, or determining a text’s meaning.

The natural-language-understanding (NLU) paper is about adding new functions to a voice agent like Alexa when training data is scarce. It involves “self-training”, in which a machine learning model trained on sparse annotated data itself labels a large body of unannotated data, which in turn is used to re-train the model.

The researchers investigate techniques for winnowing down the unannotated data, to extract examples pertinent to the new function, and then winnowing it down even further, to remove redundancies.

The automatic-speech-recognition (ASR) paper is about machine-translating annotated data from a language that Alexa already supports to produce training data for a new language. There, too, the researchers report algorithms for identifying data subsets — both before and after translation — that will yield a more-accurate model.

Three of the coauthors on the NLU paper — applied scientists Eunah Cho and Varun Kumar and applied-scientist manager Bill Campbell — are also among the five Amazon organizers of the Life-Long Learning for Spoken-Language Systems workshop, which will take place on the first day of ASRU. The workshop focuses on the problem of continuously improving deployed conversational-AI systems.

Cho and her colleagues’ main-conference paper, “Efficient Semi-Supervised Learning for Natural Language Understanding by Optimizing Diversity”, addresses an instance of that problem: teaching Alexa to recognize new “intents”.

Enlarged intents

Alexa’s NLU models classify customer requests according to domain, or the particular service that should handle a request, and intent, or the action that the customer wants executed. They also identify the slot types of the entities named in the requests, or the roles those entities play in fulfilling the request. In the request “Play ‘Undecided’ by Ella Fitzgerald”, for instance, the domain is Music and the intent PlayMusic, and the names “Undecided” and “Ella Fitzgerald” fill the slots SongName and ArtistName.

Most intents have highly specific vocabularies (even when they’re large, as in the case of the PlayMusic intent), and ideally, the training data for a new intent would be weighted toward in-vocabulary utterances. But when Alexa researchers are bootstrapping a new intent, intent-specific data is scarce. So they need to use training data extracted from more-general text corpora.

As a first pass at extracting intent-relevant data from a general corpus, Cho and her colleagues use a simple n-gram-based linear logistic regression classifier, trained on whatever annotated, intent-specific data is available. The classifier breaks every input utterance into overlapping one-word, two-word, and three-word chunks — n-grams — and assigns each chunk a score, indicating its relevance to the new intent. The relevance score for an utterance is an aggregation of the chunks’ scores, and the researchers keep only the most relevant examples.

In an initial experiment, the researchers used sparse intent-specific data to train five different machine learning models to recognize five different intents. Then they fed unlabeled examples extracted by the regression classifier to each intent recognizer. The recognizers labeled the examples, which were then used to re-train the recognizers. On average, this reduced the recognizers’ error rates by 15%.

To make this process more efficient, Cho and her colleagues trained a neural network to identify paraphrases, which are defined as pairs of utterances that have the same domain, intent, and slot labels. So “I want to listen to Adele” is a paraphrase of “Play Adele”, but “Play Seal” is not.

Augmented-data embedding
The figure above depicts embeddings of NLU training data, or geometrical representations of the data such that utterances with similar meanings are grouped together. The brown points represent annotated data specific to a new intent; the blue points represent intent-relevant data extracted from a more general data set.

The researchers wanted their paraphrase detector to be as general as possible, so they trained it on data sampled from Alexa’s full range of domains and intents. From each sample, they produced a template by substituting slot types for slot values. So, for instance, “Play Adele in the living room” became something like “Play [artist_name] in the [device_location].” From those templates, they could generate as comprehensive a set of training pairs as they wanted — paraphrases with many different sentence structures and, as negative examples, non-paraphrases with the same sentence structures.

From the data set extracted by the logistic classifier, the paraphrase detector selects a small batch of examples that offer bad paraphrases of the examples in the intent-specific data set. The idea is that bad paraphrases will help diversify the data, increasing the range of inputs the resulting model can handle.

The bad paraphrases are added to the annotated data, producing a new augmented data set, and then the process is repeated. This method halves the amount of training data required to achieve the error rate improvements the researchers found in their first experiment.

Gained in translation

The other ASRU paper, “Language Model Bootstrapping Using Neural Machine Translation for Conversational Speech Recognition”, is from applied scientist Surabhi Punjabi, senior applied scientist Harish Arsikere, and senior manager for machine learning Sri Garimella, all of the Alexa Speech group. It investigates building an ASR system in a language — in this case, Hindi — in which little annotated training data is available.

ASR systems typically have several components. One, the acoustic model, takes a speech signal as input and outputs phonetic renderings of short speech sounds. A higher-level component, the language model, encodes statistics about the probabilities of different word sequences. It can thus help distinguish between alternate interpretations of the same acoustic signal (for instance, “Pulitzer Prize” versus “pullet surprise”).

Punjabi and her colleagues investigated building a Hindi language model by automatically translating annotated English-language training data into Hindi. The first step was to train a neural-network-based English-Hindi translator. This required a large body of training data, which matched English inputs to Hindi translations.

Here the researchers ran into a problem similar to the one that Cho and her colleagues confronted. By design, the available English-Hindi training sets were drawn from a wide range of sources and covered a wide range of topics. But the annotated English data that the researchers wanted to translate was Alexa-specific.

Punjabi and her colleagues started with a limited supply of Alexa-specific annotated data in Hindi, collected through Cleo, an Alexa skill that allows multilingual customers to help train machine learning models in new languages. Using an off-the-shelf statistical model, they embedded that data, or represented each sentence as a point in a geometric space, such that sentences with similar meanings clustered together.

Then they embedded Hindi sentences extracted from a large, general, English-Hindi bilingual corpus and measured their distance from the average embedding of the Cleo data. To train their translator, they used just those sentences within a fixed distance of the average — that is, sentences whose meanings were similar to those of the Cleo data.

In one experiment, they then used self-training to fine-tune the translator. After the translator had been trained, they used it to translate a subset of the English-only Alexa-specific data. Then they used the resulting English-Hindi sentence pairs to re-train the translator.

Like all neural translators, Punjabi and her colleagues’ outputs a list of possible translations, ranked according to the translator’s confidence that they’re accurate. In another experiment, the researchers used a simple language model, trained only on the Cleo data, to re-score the lists produced by the translator according to the probability of their word sequences. Only the top-ranked translation was added to the researchers’ Hindi data set.

In another experiment, once Punjabi and her colleagues had assembled a data set of automatically translated utterances, they used the weak, Cleo-based language model to winnow it down, discarding sentences that the model deemed too improbable. With the data that was left, they built a new, much richer language model.

Punjabi and her colleagues evaluated each of these data enrichment techniques separately, so they could measure the contribution that each made to the total error rate reduction of the resulting language model. To test each language model, they integrated it into a complete ASR system, whose performance they compared to that of an ASR system that used a language model trained solely on the Cleo data.

Each modification made a significant difference in its own right. In experiments involving a Hindi data set with 200,000 utterances, re-scoring translation hypotheses, for instance, reduced the ASR system’s error rate by as much as 6.28%, model fine-tuning by as much as 6.84%. But the best-performing language model combined all the modifications, reducing the error rate by 7.86%.

When the researchers reduced the size of the Hindi data set, to simulate the situation in which training data in a new language is particularly hard to come by, the gains were even greater. At 20,000 Hindi utterances, the error rate reduction was 13.18%, at 10,000, 15.65%.

Lifelong learning

In addition to Cho, Kumar, and Campbell, the seven organizers of the Life-Long Learning for Spoken-Language Systems Workshop include Hadrian Glaude, a machine learning scientist, and senior principal scientist Dilek Hakkani-Tür, both of the Alexa AI group.

The workshop, which addresses problems of continual improvement to conversational-AI systems, features invited speakers, including Nancy Chen, a primary investigator at Singapore’s Agency for Science, Technology, and Research (A*STAR), and Alex Waibel, a professor of computer science at Carnegie Mellon University and one of the workshop organizers. The poster session includes six papers, spanning topics from question answering to emotion recognition.

Research areas

Related content

US, CA, San Francisco
Join the next revolution in robotics at Amazon's Frontier AI & Robotics team, where you'll work alongside world-renowned AI pioneers to push the boundaries of what's possible in robotic intelligence. As an Applied Scientist, you'll be at the forefront of developing breakthrough foundation models that enable robots to perceive, understand, and interact with the world in unprecedented ways. You'll drive independent research initiatives in areas such as perception, manipulation, science understanding, locomotion, manipulation, sim2real transfer, multi-modal foundation models and multi-task robot learning, designing novel frameworks that bridge the gap between state-of-the-art research and real-world deployment at Amazon scale. In this role, you'll balance innovative technical exploration with practical implementation, collaborating with platform teams to ensure your models and algorithms perform robustly in dynamic real-world environments. You'll have access to Amazon's vast computational resources, enabling you to tackle ambitious problems in areas like very large multi-modal robotic foundation models and efficient, promptable model architectures that can scale across diverse robotic applications. Key job responsibilities - Drive independent research initiatives across the robotics stack, including robotics foundation models, focusing on breakthrough approaches in perception, and manipulation, for example open-vocabulary panoptic scene understanding, scaling up multi-modal LLMs, sim2real/real2sim techniques, end-to-end vision-language-action models, efficient model inference, video tokenization - Design and implement novel deep learning architectures that push the boundaries of what robots can understand and accomplish - Lead full-stack robotics projects from conceptualization through deployment, taking a system-level approach that integrates hardware considerations with algorithmic development, ensuring robust performance in production environments - Collaborate with platform and hardware teams to ensure seamless integration across the entire robotics stack, optimizing and scaling models for real-world applications - Contribute to the team's technical strategy and help shape our approach to next-generation robotics challenges A day in the life - Design and implement novel foundation model architectures and innovative systems and algorithms, leveraging our extensive infrastructure to prototype and evaluate at scale - Collaborate with our world-class research team to solve complex technical challenges - Lead technical initiatives from conception to deployment, working closely with robotics engineers to integrate your solutions into production systems - Participate in technical discussions and brainstorming sessions with team leaders and fellow scientists - Leverage our massive compute cluster and extensive robotics infrastructure to rapidly prototype and validate new ideas - Transform theoretical insights into practical solutions that can handle the complexities of real-world robotics applications About the team At Frontier AI & Robotics, we're not just advancing robotics – we're reimagining it from the ground up. Our team is building the future of intelligent robotics through innovative foundation models and end-to-end learned systems. We tackle some of the most challenging problems in AI and robotics, from developing sophisticated perception systems to creating adaptive manipulation strategies that work in complex, real-world scenarios. What sets us apart is our unique combination of ambitious research vision and practical impact. We leverage Amazon's massive computational infrastructure and rich real-world datasets to train and deploy state-of-the-art foundation models. Our work spans the full spectrum of robotics intelligence – from multimodal perception using images, videos, and sensor data, to sophisticated manipulation strategies that can handle diverse real-world scenarios. We're building systems that don't just work in the lab, but scale to meet the demands of Amazon's global operations. Join us if you're excited about pushing the boundaries of what's possible in robotics, working with world-class researchers, and seeing your innovations deployed at unprecedented scale.
US, CA, San Francisco
Join the next revolution in robotics at Amazon's Frontier AI & Robotics team, where you'll work alongside world-renowned AI pioneers to push the boundaries of what's possible in robotic intelligence. As a Senior Applied Scientist, you'll spearhead the development of breakthrough foundation models and full-stack robotics systems that enable robots to perceive, understand, and interact with the world in unprecedented ways. You'll drive technical excellence in areas such as perception, manipulation, science understanding, locomotion, manipulation, sim2real transfer, multi-modal foundation models and multi-task robot learning, designing novel frameworks that bridge the gap between state-of-the-art research and real-world deployment at Amazon scale. In this role, you'll combine hands-on technical work with scientific leadership, ensuring your team delivers robust solutions for dynamic real-world environments. You'll leverage Amazon's vast computational resources to tackle ambitious problems in areas like very large multi-modal robotic foundation models and efficient, promptable model architectures that can scale across diverse robotic applications. Key job responsibilities - Lead technical initiatives across the robotics stack, driving breakthrough approaches through hands-on research and development in areas including robotics foundation models, focusing on breakthrough approaches in perception, and manipulation, for example open-vocabulary panoptic scene understanding, scaling up multi-modal LLMs, sim2real/real2sim techniques, end-to-end vision-language-action models, efficient model inference, video tokenization - Guide technical direction for full-stack robotics projects from conceptualization through deployment, taking a system-level approach that integrates hardware considerations with algorithmic development, ensuring robust performance in production environments - Mentor fellow scientists while maintaining strong individual technical contributions - Collaborate with platform and hardware teams to ensure seamless integration across the entire robotics stack - Influence technical decisions and implementation strategies within your area of focus A day in the life - Design and implement novel foundation model architectures and innovative systems and algorithms, leveraging our extensive infrastructure to prototype and evaluate at scale - Guide fellow scientists in solving complex technical challenges across the full robotics stack - Lead focused technical initiatives from conception through deployment, ensuring successful integration with production systems - Drive technical discussions within your team and with key stakeholders - Conduct experiments and prototype new ideas using our massive compute cluster and extensive robotics infrastructure - Mentor team members while maintaining significant hands-on contribution to technical solutions About the team At Frontier AI & Robotics, we're not just advancing robotics – we're reimagining it from the ground up. Our team is building the future of intelligent robotics through innovative foundation models and end-to-end learned systems. We tackle some of the most challenging problems in AI and robotics, from developing sophisticated perception systems to creating adaptive manipulation strategies that work in complex, real-world scenarios. What sets us apart is our unique combination of ambitious research vision and practical impact. We leverage Amazon's massive computational infrastructure and rich real-world datasets to train and deploy state-of-the-art foundation models. Our work spans the full spectrum of robotics intelligence – from multimodal perception using images, videos, and sensor data, to sophisticated manipulation strategies that can handle diverse real-world scenarios. We're building systems that don't just work in the lab, but scale to meet the demands of Amazon's global operations. Join us if you're excited about pushing the boundaries of what's possible in robotics, working with world-class researchers, and seeing your innovations deployed at unprecedented scale.
CA, BC, Vancouver
Do you want a role with deep meaning and the ability to make a major impact? As part of Intelligent Talent Acquisition (ITA), you'll have the opportunity to reinvent the hiring process and deliver unprecedented scale, sophistication, and accuracy for Amazon Talent Acquisition operations. ITA is an industry-leading people science and technology organization made up of scientists, engineers, analysts, product professionals and more, all with the shared goal of connecting the right people to the right jobs in a way that is fair and precise. Last year we delivered over 6 million online candidate assessments, and helped Amazon deliver billions of packages around the world by making it possible to hire hundreds of thousands of workers in the right quantity, at the right location and at exactly the right time. You’ll work on state-of-the-art research, advanced software tools, new AI systems, and machine learning algorithms, leveraging Amazon's in-house tech stack to bring innovative solutions to life. Join ITA in using technologies to transform the hiring landscape and make a meaningful difference in people's lives. Together, we can solve the world's toughest hiring problems. Global Hiring Science owns and develops products and services using Artificial Intelligence and Machine Learning (ML) that enhance recruitment. We collaborate with scientists to build and maintain machine learning solutions for hiring, offering opportunities to both apply and develop ML engineering skills in a production environment. Key job responsibilities • Design and implement advanced AI models using the latest LLM and GenAI technologies to develop fair and accurate machine learning models for hiring. • Clearly and cogently present your work and ideas, and respond effectively to feedback. • Collaborate with cross-functional teams with Research Scientists and Software Engineers to integrate AI-driven products into Amazon’s hiring process. • Stay at the advance of AI research, continuously exploring and implementing new techniques in NLP, LLMs, and GenAI to drive innovation in hiring. • Implement advanced natural language processing models to extract insights from diverse data sources. • Ensure effective teamwork, communication, collaboration, and commitment across multiple teams with competing priorities. • Contribute to the scientific community through publications, presentations, and collaborations with academic institutions. About the team The mission of Global Hiring Science (GHS) is to improve both the efficiency and effectiveness of hiring across Amazon with assessments and interview improvements. We are a team of experts in machine learning, industrial-organizational psychology, data science, and measuring the knowledge, skills, and abilities that it takes to be successful at Amazon.
US, CA, San Francisco
Amazon has launched a new research lab in San Francisco to develop foundational capabilities for useful AI agents. We’re enabling practical AI to make our customers more productive, empowered, and fulfilled. In particular, our work combines large language models (LLMs) with reinforcement learning (RL) to solve reasoning, planning, and world modeling in both virtual and physical environments. Our research builds on that of Amazon’s broader AGI organization, which recently introduced Amazon Nova, a new generation of state-of-the-art foundation models (FMs). Our lab is a small, talent-dense team with the resources and scale of Amazon. Each team in the lab has the autonomy to move fast and the long-term commitment to pursue high-risk, high-payoff research. We’re entering an exciting new era where agents can redefine what AI makes possible. We’d love for you to join our lab and build it from the ground up! Key job responsibilities You will contribute directly to AI agent development in an applied research role, including model training, dataset design, and pre- and post-training optimization. You will be hired as a Member of Technical Staff.
US, WA, Seattle
PXTCS is looking for an economist who can apply economic methods to address business problems. The ideal candidate will work with engineers and computer scientists to estimate models and algorithms on large scale data, design pilots and measure impact, and transform successful prototypes into improved policies and programs at scale. PXTCS is looking for creative thinkers who can combine a strong technical economic toolbox with a desire to learn from other disciplines, and who know how to execute and deliver on big ideas as part of an interdisciplinary technical team. Ideal candidates will work in a team setting with individuals from diverse disciplines and backgrounds. They will work with teammates to develop scientific models and conduct the data analysis, modeling, and experimentation that is necessary for estimating and validating models. They will work closely with engineering teams to develop scalable data resources to support rapid insights, and take successful models and findings into production as new products and services. They will be customer-centric and will communicate scientific approaches and findings to business leaders, listening to and incorporate their feedback, and delivering successful scientific solutions. A day in the life The Economist will work with teammates to apply economic methods to business problems. This might include identifying the appropriate research questions, writing code to implement a DID analysis or estimate a structural model, or writing and presenting a document with findings to business leaders. Our economists also collaborate with partner teams throughout the process, from understanding their challenges, to developing a research agenda that will address those challenges, to help them implement solutions. About the team The People eXperience and Technology Central Science (PXTCS) team uses economics, behavioral science, statistics, and machine learning to proactively identify mechanisms and process improvements which simultaneously improve Amazon and the lives, wellbeing, and the value of work to Amazonians. PXTCS is an interdisciplinary team that combines the talents of science and engineering to develop and deliver solutions that measurably achieve this goal.
US, CA, San Francisco
The Amazon General Intelligence “AGI” organization is looking for an Executive Assistant to support leaders of our Autonomy Team in our growing AI Lab space located in San Francisco. This role is ideal for exceptionally talented, dependable, customer-obsessed, and self-motivated individuals eager to work in a fast paced, exciting and growing team. This role serves as a strategic business partner, managing complex executive operations across the AGI organization. The position requires superior attention to detail, ability to meet tight deadlines, excellent organizational skills, and juggling multiple critical requests while proactively anticipating needs and driving improvements. High integrity, discretion with confidential information, and professionalism are essential. The successful candidate will complete complex tasks and projects quickly with minimal guidance, react with appropriate urgency, and take effective action while navigating ambiguity. Flexibility to change direction at a moment's notice is critical for success in this role. Key job responsibilities - Serve as strategic partner to senior leadership, identifying opportunities to improve organizational effectiveness and drive operational excellence - Manage complex calendars and scheduling for multiple executives - Drive continuous improvement through process optimization and new mechanisms - Coordinate team activities including staff meetings, offsites, and events - Schedule and manage cost-effective travel - Attend key meetings, track deliverables, and ensure timely follow-up - Create expense reports and manage budget tracking - Serve as liaison between executives and internal/external stakeholders - Build collaborative relationships with Executive Assistants across the company and with critical external partners - Help us build a great team culture in the SF Lab!
US, NY, New York
Amazon is investing heavily in building a world class advertising business and we are responsible for defining and delivering a collection of self-service performance advertising products that drive discovery and sales. Our products are strategically important to our Retail and Marketplace businesses driving long term growth. We deliver billions of ad impressions and millions of clicks daily and are breaking fresh ground to create world-class products. We are highly motivated, collaborative and fun-loving with an entrepreneurial spirit and bias for action. With a broad mandate to experiment and innovate, we are growing at an unprecedented rate with a seemingly endless range of new opportunities. The Ad Response Prediction team in the Sponsored Products organization builds GenAI-based shopper understanding and audience targeting systems, along with advanced deep-learning models for Click-through Rate (CTR) and Conversion Rate (CVR) predictions. We develop large-scale machine-learning (ML) pipelines and real-time serving infrastructure to match shoppers' intent with relevant ads across all devices, contexts, and marketplaces. Through precise estimation of shoppers' interactions with ads and their long-term value, we aim to drive optimal ad allocation and pricing, helping to deliver a relevant, engaging, and delightful advertising experience to Amazon shoppers. As our business grows and we undertake increasingly complex initiatives, we are looking for entrepreneurial, and self-driven science leaders to join our team. Key job responsibilities As a Principal Applied Scientist in the team, you will: * Seek to understand in depth the Sponsored Products offering at Amazon and identify areas of opportunities to grow our business via principled ML solutions. * Mentor and guide the applied scientists in our organization and hold us to a high standard of technical rigor and excellence in ML. * Design and lead organization wide ML roadmaps to help our Amazon shoppers have a delightful shopping experience while creating long term value for our sellers. * Work with our engineering partners and draw upon your experience to meet latency and other system constraints. * Identify untapped, high-risk technical and scientific directions, and simulate new research directions that you will drive to completion and deliver. * Be responsible for communicating our ML innovations to the broader internal & external scientific community.
IN, KA, Bangalore
Have you ever ordered a product on Amazon and when that box with the smile arrived you wondered how it got to you so fast? Have you wondered where it came from and how much it cost Amazon to deliver it to you? If so, the WW Amazon Logistics, Business Analytics team is for you. We manage the delivery of tens of millions of products every week to Amazon’s customers, achieving on-time delivery in a cost-effective manner. We are looking for an enthusiastic, customer obsessed, Applied Scientist with good analytical skills to help manage projects and operations, implement scheduling solutions, improve metrics, and develop scalable processes and tools. The primary role of an Operations Research Scientist within Amazon is to address business challenges through building a compelling case, and using data to influence change across the organization. This individual will be given responsibility on their first day to own those business challenges and the autonomy to think strategically and make data driven decisions. Decisions and tools made in this role will have significant impact to the customer experience, as it will have a major impact on how the final phase of delivery is done at Amazon. Candidates will be a high potential, strategic and analytic graduate with a PhD in (Operations Research, Statistics, Engineering, and Supply Chain) ready for challenging opportunities in the core of our world class operations space. Great candidates have a history of operations research, and the ability to use data and research to make changes. This role requires robust program management skills and research science skills in order to act on research outcomes. This individual will need to be able to work with a team, but also be comfortable making decisions independently, in what is often times an ambiguous environment. Responsibilities may include: - Develop input and assumptions based preexisting models to estimate the costs and savings opportunities associated with varying levels of network growth and operations - Creating metrics to measure business performance, identify root causes and trends, and prescribe action plans - Managing multiple projects simultaneously - Working with technology teams and product managers to develop new tools and systems to support the growth of the business - Communicating with and supporting various internal stakeholders and external audiences
US, WA, Seattle
As a Data Scientist you will be working at the intersection of machine learning and advanced analytics, you will help develop innovative products that enhance customer experiences. Our team values intellectual curiosity while maintaining sharp focus on bringing products to market. Successful candidates demonstrate responsiveness, adaptability, and thrive in our open, collaborative, entrepreneurial environment. Working at the forefront of both academic and applied research, you will join a diverse team of scientists, engineers, and product managers to solve complex business and technology problems using scientific approaches. You will collaborate closely with other teams to implement innovative solutions and drive improvements. Our team rewards curiosity while maintaining a laser-focus in bringing products to market. Competitive candidates are responsive, flexible, and able to succeed within an open, collaborative, entrepreneurial, startup-like environment. At the forefront of both academic and applied research in this product area, you have the opportunity to work together with a diverse and talented team of scientists, engineers, and product managers and collaborate with other teams. Key job responsibilities - Work hands-on with complex, noisy datasets to derive actionable insights and explain/debug black-box models using interpretability and data-attribution methods. - Design and analyze experiments and observational studies with rigorous statistical inference, including confidence intervals, power/sample-size estimation, variance reduction, and appropriate hypothesis testing. - Benchmark models and datasets using classical and modern techniques; select ML methods based on data and operational constraints, and evaluate using robust metrics and diagnostic analyses. - Apply production-grade measurement and MLOps practices, including data quality monitoring, drift/shift detection, and A/B test design and readouts with disciplined diagnosis of metric movement. - Deliver end-to-end analyses that improve team execution and decision-making—define goal-driving metrics with stakeholders, build clear reporting (tables, dashboards, and visualizations), and communicate results that translate into concrete actions. - Investigate anomalies and data integrity issues across diverse data sources using structured root-cause analysis, correlation diagnostics, significance testing, and simulation across high- and low-fidelity datasets. - Partner closely with cross-functional domain experts to design experiments and interpret results, applying modern statistical methods to evaluate predictive and generative models as well as operational and process performance. - Develop production-quality analytics and modeling code—write well-tested, maintainable SQL/Python scripts and analysis workflows that can be promoted into production pipelines, and continuously adopt new statistical methods and best practices as the field evolves. A day in the life New data has just landed and promoted to our datalake. You load the data and verify it's overall integrity by visualizing variation across target subsets. You realize we may have made progress toward our goals and begin to test the validity of your nominal results. At midday you grab lunch with new coworkers and learn about their fields or weird interests (there are many). You generate visualizations for the entire dataset and perform significance tests that reinforce specific findings. You meet with peers in the afternoon to discuss your findings and breakdown the remaining tasks to finalize your group report! About the team Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the limits. We focus on creating entirely new products and services with a goal of positively impacting the lives of our customers. No industries or subject areas are out of bounds. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you.
US, WA, Seattle
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through novel generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace ecosystem. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities As an applied scientist on our team, you will * Develop AI solutions for Sponsored Brands advertiser and shopper experiences. Build recommendation systems that leverage generative models to develop and improve campaigns. * You invent and design new solutions for scientifically-complex problem areas and/or opportunities in new business initiatives. * You drive or heavily influence the design of scientifically-complex software solutions or systems, for which you personally write significant parts of the critical scientific novelty. You take ownership of these components, providing a system-wide view and design guidance. These systems or solutions can be brand new or evolve from existing ones. * Define a long-term science vision and roadmap for our Sponsored Brands advertising business, driven from our customers' needs, translating that direction into specific plans for applied scientists and engineering teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding. * Work closely with engineers and product managers to design, implement and launch AI solutions end-to-end; * Design and conduct A/B experiments to evaluate proposed solutions based on in-depth data analyses; * Think big about the arc of development of Gen AI over a multi-year horizon, and identify new opportunities to apply these technologies to solve real-world problems * Effectively communicate technical and non-technical ideas with teammates and stakeholders; * Translate complex scientific challenges into clear and impactful solutions for business stakeholders. * Mentor and guide junior scientists, fostering a collaborative and high-performing team culture. * Stay up-to-date with advancements and the latest modeling techniques in the field About the team We are on a mission to make Amazon the best in class destination for shoppers to discover, engage, and purchase relevant products, from brands that are relevant to them. In this role, you will design and implement Gen AI solutions that help millions of advertisers create more effective ad campaigns with intelligent recommendations, while improving the overall experience at Amazon's global scale. Our team invents, defines, and delivers advertising products that drive brand discovery and sales. Our solutions generate billions in revenue and drive long-term growth for Amazon Store businesses. We deliver billions of ad impressions, millions of clicks daily, and break fresh ground to create world-class products. We are a highly motivated, fast-paced, and collaborative team with an entrepreneurial spirit.