Digital justice
Credit: Pitiphothivichit / iStock

3 questions about the Amazon–National Science Foundation collaboration on fairness in AI

NSF deputy assistant director Erwin Gianchandani on the challenges addressed by funded projects.

A year ago, Amazon and the National Science Foundation announced a $20 million collaboration to fund academic research on fairness in AI over a three-year period. A month ago, NSF announced the first ten recipients of the program’s grants. Erwin Gianchandani, deputy assistant director for Computer and Information Science and Engineering at NSF, took some time to answer three questions about the program for amazon.science.

1. What is the challenge of fairness in AI?

Four things come to mind.

The first is trying to get to an understanding of what fairness really means. If you think about a mathematical definition of fairness, you could look at two different population types, and you could look at some statistical metric, such as success rate, when you run an algorithm or a classifier on each population. One notion of fairness is that you are trying to ensure that the metric is consistent across both of those population types.

There are other definitions of fairness, though. Philosophers have debated the different notions of fairness for ages. So at the heart of what we’re trying to do with this effort is to better understand what fairness means in the abstract sense so that we can understand how we can design our systems to build fairness into them.

Erwin Gianchandani
Erwin Gianchandani, deputy assistant director for Computer and Information Science and Engineering at NSF.

A second challenge that we’ve identified is who is responsible if you have an AI system that makes unfair decisions. This is where it’s important to think about accountability and how we empower the user of an AI system to have confidence in their ability to take what’s coming out of the AI system and make an informed decision.

You’re trying to provide the user with as much information as possible to minimize the likelihood of unfairness in the outcome — or at least provide an understanding of the types and levels of unfairness that may be inherent to the prediction from the AI system. In other words, this is about trying to present to the end user all of the data that the system used to derive a recommendation to give the user a certain degree of confidence about that recommendation.

A third challenge area that we like to think about is taking this issue of fairness and turning it on its head: how can I harness AI to improve fairness and equity in society? You can think about, for example, equitable distribution of scarce resources like food, of access to health-care, of interventions that might be able to prevent homelessness, and so on. How do we take the vast array of data that are out there and apply AI systems to those data to extract meaningful insights that can allow us to yield improvements in equity in society?

A fourth and final challenge is, how do we construct AI systems so that their benefits are available to everyone? For example, facial-recognition systems should work equally well for people of all races; currently, they do not. Similarly, speech and natural-language systems should work for users from different socioeconomic, ethnic, age, cultural, and geographic groups; that poses significant challenges for current techniques.

2. How do the funded projects address these challenges?

Let me walk through a few examples. Before I do, I want to emphasize that these are just that — examples — and I don’t mean to imply any kind of preference, either toward these funded projects or toward the topics that they are pursuing.

The first challenge is to develop a definition of fairness. One project that we’ve funded in this space is looking at developing a robust theory and methodology for trying to assess and ensure fairness in settings where fairness metrics are currently hard to pin down. You could either specify a particular metric for fairness for a task or domain, or you could look at a particular set of input-output combinations and try to associate fairness characteristics to those.

Take a particular use case, like whether someone has the finances to open a bank account. There might be a set of inputs into the algorithm — one’s monthly or weekly income, current level of debt, and so forth. For every input characteristic or output characteristic, can we define a range within which we feel confident in the accuracy, so that we can essentially try to bound the degree of fairness or unfairness that might exist in that algorithm?

The team of researchers in this case is looking at a particular use case — recidivism in the criminal justice system.

The second challenge is to understand how an AI system produces a given result. We’ve funded a project that is seeking to develop techniques to facilitate better understanding of the entire life cycle of deep neural networks — the preparation of the data, the identification of features, the objectives when it comes to optimization of the system — so that the steps that led to a given output, along with that output, are presented to the user to inform their decision making.

So it’s about really being able to engineer into the outputs a sense of what the system is doing each step of the way so that the human user can see the various decision points. In other words, this is about making it easier to decipher the inner workings of the AI system and, in the process, allowing the user to appreciate any biases.

The third and fourth challenges are somewhat related — harnessing AI to improve equity in society and designing AI systems such that their benefits are equitably available to everyone. One of the projects we’ve funded in this space is looking at racial disparities following cardiac surgery.

We’ve known for quite some time, for example, that certain ethnic groups have higher rates of heart disease than others and are also known to suffer higher rates of postoperative issues — issues that occur after surgical interventions for heart disease. But what we don’t have a sense of is how much of that disparity is due to biological factors, how much of it is due do socioeconomic factors, how much of it is due to the differences in care depending on where people go for treatment, and so on.

We’ve funded a project that is to trying to bring AI tools to a rich electronic-health-record data set to try to understand conceptually and practically the source points for the disparities that we see.

Again, these are just a few examples illustrating the broad research areas, and I expect future awards through this collaboration may be outside these specific topics.

3. What are the advantages of a public-private partnership in addressing these challenges?

We see a significant value proposition in bringing the public and private sectors together.

First, it’s valuable for our academic community to understand the kinds of challenges that industry is seeing. We often call such research “use-inspired”: we have an ability to look at concrete problems and use those to motivate the research questions themselves.

Beyond that, we all know that today’s AI revolution is grounded in large quantities of data that are readily available, along with compute resources to leverage those data sets. In general, access to both of these — for example, access to cloud computing resources — can be really valuable to our academic researchers.

Third, academic researchers benefit from companies’ experience with accelerating the transition of research results out of the laboratory environment and into practice.

Finally, another dimension that’s really important to us is training the next generation of researchers and practitioners. I think we all agree that we’re going to see a real need for competencies in data science, machine learning, and AI across all sectors of our economy. Providing our students who are studying fairness in AI with exposure to industry — to the problems that industry is facing — is a means to nurture the talent that our research ecosystem is going to need going forward. It would be great if some of the students funded on these joint projects benefit from this exposure when they graduate and go on to start their careers.

See a complete list of the projects funded through the new NSF-Amazon collaboration.

Research areas

Related content

US, NY, New York
We are seeking an Applied Scientist to develop and optimize Visual Inertial Odometry (VIO) and sensor fusion systems for our intelligent robots. In this role, you will design, implement, and deploy state estimation and tracking algorithms that enable robots to understand their position and motion in real time, even in challenging and dynamic environments. You will own the full pipeline from algorithm development through embedded deployment, ensuring that perception systems run efficiently on resource-constrained robotic hardware. You will also leverage modern machine learning approaches to push the boundaries of classical perception methods, combining learned representations with geometric techniques to achieve robust, real-time performance. This is a deeply hands-on role. You will work directly with sensors, hardware, and real-world data, while prototyping, testing, and iterating in physical environments. The ideal candidate has strong foundations in VIO and sensor fusion, practical experience optimizing algorithms for embedded platforms, and familiarity with how modern deep learning is transforming perception. Key job responsibilities - Design and implement Visual Inertial Odometry algorithms for robust real-time state estimation on robotic platforms like Sprout - Develop multi-sensor fusion pipelines integrating cameras, IMUs, and other sensing modalities for accurate pose tracking - Optimize perception and tracking algorithms for deployment on embedded hardware (e.g., ARM, GPU-accelerated edge devices) under strict latency and power constraints - Apply modern ML-based perception techniques (learned features, depth estimation, neural odometry) to complement and improve classical geometric approaches - Build and maintain calibration, evaluation, and benchmarking infrastructure for perception systems - Collaborate with hardware, controls, and navigation teams to integrate perception outputs into the robot’s autonomy stack - Lead technical projects from research prototyping through production deployment
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the limits. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. As an Applied Scientist on our team, you will focus on building state-of-the-art ML models for biology. Our team rewards curiosity while maintaining a laser-focus in bringing products to market. Competitive candidates are responsive, flexible, and able to succeed within an open, collaborative, entrepreneurial, startup-like environment. At the forefront of both academic and applied research in this product area, you have the opportunity to work together with a diverse and talented team of scientists, engineers, and product managers and collaborate with other teams. Key job responsibilities - Build, adapt and evaluate ML models for life sciences applications - Collaborate with a cross-functional team of ML scientists, biologists, software engineers and product managers
US, WA, Seattle
Applied Scientists in AWS Automated Reasoning are dedicated to making AWS the best computing service in the world for customers who require advanced and rigorous solutions for automated reasoning, privacy, and sovereignty. Key job responsibilities - Solve large or significantly complex problems that require deep knowledge and understanding of your domain and scientific innovation. - Own strategic problem solving, and take the lead on the design, implementation, and delivery for solutions that have a long-term quantifiable impact. - Provide cross-organizational technical influence, increasing productivity and effectiveness by sharing your deep knowledge and experience. - Develop strategic plans to identify fundamentally new solutions for business problems. - Assist in the career development of others, actively mentoring individuals and the community on advanced technical issues.
US, MA, Boston
MULTIPLE POSITIONS AVAILABLE Employer: AMAZON.COM SERVICES LLC Offered Position: Economist III Job Location: Boston, Massachusetts Job Number: AMZ9898444 Position Responsibilities: Mentor and guide the applied scientists and economists in our organization and hold us to a high standard of technical rigor and excellence in science. Design and lead roadmaps for complex science projects to help SP have a delightful selling experience while creating long term value for our shoppers. Work with our engineering partners and draw upon your experience to meet latency and other system constraints. Identify untapped, high-risk technical and scientific directions, and simulate new research directions that you will drive to completion and deliver. Be responsible for communicating our science innovations to the broader internal & external scientific community. Position Requirements: Ph.D. or foreign equivalent degree in Economics or a related field and two years of research or work experience in the job offered or a related occupation. Must have two years of research or work experience in the following skill(s): 1) experience in econometrics including experience with program evaluation, forecasting, time series, panel data, or high dimensional problems; 2) experience with economic theory and quantitative methods; and 3) coding in a scripting language such as R, Python, or similar. Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. 40 hours / week, 8:00am-5:00pm, Salary Range $159,200/year to $215,300/year. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, visit: https://www.aboutamazon.com/workplace/employee-benefits.#0000
US, WA, Seattle
Amazon's Worldwide Pricing & Promotions organization is seeking a talented, hands-on Research Scientist to join the Pricing and Promotion Optimization Science (P2OS) team — the optimization "application layer" within Amazon's Pricing Sciences organization. Amazon adjusts prices on hundreds of millions of products daily across a global marketplace; P2OS is the team that makes those prices optimal. P2OS is a small, specialized unit with an outsized charter: develop and maintain the models that determine optimal prices and promotions across Amazon's catalog and merchant programs. We own the full optimization stack — from price prediction to promotion targeting to competitiveness guardrails — and we measure success in terms of accretive Gross Contribution and Customer Pricing Perception (GCCP). Our work spans Retail Core, Amazon Business, Fresh, Grocery, and international marketplaces, and we are continually investing in more extensible, generalizable science foundations to keep pace with a growing and evolving business. We are looking for an innovative, organized, and customer-focused scientist with exceptional machine learning and predictive modeling skills, causal and experimental evaluation experience, and the entrepreneurial spirit to apply state-of-the-art methods to some of the most impactful pricing problems in e-commerce. You should be comfortable with ambiguity, motivated by measurable business impact, and excited by the opportunity to work at Amazon-scale. Key job responsibilities * Innovate and build. Design, develop, and deploy machine learning models that set optimal prices and promotions across Amazon's global catalog. Own models end-to-end — from problem formulation and data analysis through offline evaluation, A/B testing, and production launch. * Build a generalizable science foundation. Develop models and evaluation frameworks designed to scale across merchant programs, product categories, and marketplaces — enabling cross-learning and reducing the time and cost of applying science to new business contexts. * Build and evolve optimization systems. Design and improve optimization systems — including reinforcement learning and multi-objective optimization approaches — that automate price and promotion decisions at scale across millions of products. * Apply generative AI and foundation models. Identify and pursue opportunities to leverage large language models, embeddings, and generative AI techniques in pricing science — from enriching product representations and extracting competitive signals from unstructured data, to building more capable and explainable pricing systems. * Experiment rigorously. Design and execute A/B tests and causal inference studies to measure the business and customer impact of pricing model changes. Translate findings into production-ready science improvements. * Stay at the frontier. Establish mechanisms to track the latest advances in reinforcement learning, causal ML, multi-objective optimization, generative AI, and demand modeling — and identify opportunities to apply them to Pricing & Promotions business problems. * See the big picture. Contribute to the long-term scientific vision for how Amazon sets competitive, perception-preserving prices — balancing profitability, customer trust, and marketplace health.
US, CA, San Francisco
Amazon is on a mission to redefine the future of automation — and we're looking for exceptional talent to help lead the way. We are building the next generation of advanced robotic systems that seamlessly blend cutting-edge AI, sophisticated control systems, and novel mechanical design to create adaptable, intelligent automation solutions capable of operating safely alongside humans in dynamic, real-world environments. At Amazon, we leverage the power of machine learning, artificial intelligence, and advanced robotics to solve some of the most complex operational challenges at a scale unlike anywhere else in the world. Our fleet of robots spans hundreds of facilities globally, working in sophisticated coordination to deliver on our promise of customer excellence — and we're just getting started. As a Sr. Scientist in Robot Navigation, you will be at the forefront of this transformation — architecting and delivering navigation systems that are intelligent, safe, and scalable. You will bring deep expertise in learning-based planning and control, a strong understanding of foundation models and their application to embodied agents, and as well as have in-depth understanding of control-theoretic approaches such as model predictive control (MPC)-based trajectory planning. You will develop navigation solutions that seamlessly blend data-driven intelligence with principled control-theoretic guarantees. Our vision is bold: to build navigation systems that allow robots to move fluidly and safely through dynamic environments — understanding context, anticipating change, and adapting in real time. You will lead research that bridges the gap between cutting-edge academic advances and production grade deployment, collaborating with world-class teams pushing the boundaries of robotic autonomy, manipulation, and human-robot interaction. Join us in building the next generation of intelligent navigation systems that will define the future of autonomous robotics at scale. Key job responsibilities - Design, develop, and deploy perception algorithms for robotics systems, including object detection, segmentation, tracking, depth estimation, and scene understanding - Lead research initiatives in computer vision, sensor fusion and 3D perception - Collaborate with cross-functional teams including robotics engineers, software engineers, and product managers to define and deliver perception capabilities - Drive end-to-end ownership of ML models — from data collection and labeling strategy to training, evaluation, and deployment - Mentor junior scientists and engineers; contribute to a culture of technical excellence - Define and track key metrics to measure perception system performance in real-world environments - Publish research findings in top-tier venues (CVPR, ICCV, ECCV, ICRA, NeurIPS, etc.) and contribute to patents A day in the life - Train ML models for deployment in simulation and real-world robots, identify and document their limitations post-deployment - Drive technical discussions within your team and with key stakeholders to develop innovative solutions to address identified limitations - Actively contribute to brainstorming sessions on adjacent topics, bringing fresh perspectives that help peers grow and succeed — and in doing so, build lasting trust across the team - Mentor team members while maintaining significant hands-on contribution to technical solutions About the team Our team is a group is a diverse group of scientists and engineers passionate about building intelligent machines. We value curiosity, rigor, and a bias for action. We believe in learning from failure and iterating quickly toward solutions that matter.
GB, London
Are you excited about using econometrics, experimentation, and machine learning to impact real-world business decisions? We are looking for an Economist II to work on challenging problems at the intersection of causal inference and machine learning for Prime Video Ads. You will design experiments, build econometric and ML models, and translate findings into decisions that shape how millions of customers experience advertising on Prime Video. If you have a deeply quantitative approach to problem-solving, enjoy building and implementing models end-to-end, and want to work on problems where rigorous economics meets production-scale ML, we want to talk to you. Key job responsibilities - Design, execute, and analyze experiments to measure the impact of ad policies on customer behavior and business outcomes - Develop causal inference models (experimental and observational) to estimate short- and long-term effects of strategic initiatives - Collaborate with scientists, engineers, and product teams to deliver measurable business impact - Influence business leaders based on empirical findings
US, NY, New York
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About the team SPB Agent team's vision is to build a highly personalized and context-aware agentic advertiser guidance system that seamlessly integrates Large Language Models (LLMs) with sophisticated tooling, operating across all experiences. The SPB-Agent is the central agent that interfaces with advertisers across Ads Console, Selling Partner portals (Seller Central, KDP, Vendor Central), and internal Sales systems. We identify high-impact opportunities spanning from strategic product guidance to granular optimization and deliver them through personalized, scalable experiences grounded in state-of-the-art agent architectures, reasoning frameworks, sophisticated tool integration, and model customization approaches including fine-tuning, MCP, and preference optimization. This presents an exceptional opportunity to shape the future of e-commerce advertising through advanced AI technology at unprecedented scale, creating solutions that directly impact millions of advertisers.
US, WA, Seattle
Applied Scientists in AWS Automated Reasoning are dedicated to making AWS the best computing service in the world for customers who require advanced and rigorous solutions for automated reasoning, privacy, and sovereignty. Key job responsibilities The successful candidate will: - Solve large or significantly complex problems that require deep knowledge and understanding of your domain and scientific innovation. - Own strategic problem solving, and take the lead on the design, implementation, and delivery for solutions that have a long-term quantifiable impact. - Provide cross-organizational technical influence, increasing productivity and effectiveness by sharing your deep knowledge and experience. - Develop strategic plans to identify fundamentally new solutions for business problems. - Assist in the career development of others, actively mentoring individuals and the community on advanced technical issues. A day in the life This is a unique and rare opportunity to get in early on a fast-growing segment of AWS and help shape the technology, product and the business. You will have a chance to utilize your deep technical experience within a fast moving, start-up environment and make a large business and customer impact. About the team Diverse Experiences Amazon Automated Reasoning values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying. Why Amazon Automated Reasoning? At Amazon, automated reasoning is central to maintaining customer trust and delivering delightful customer experiences. Our organization is responsible for creating and maintaining a high bar for automated reasoning across all of Amazon's products and services. We offer talented automated reasoning professionals the chance to accelerate their careers with opportunities to build experience in a wide variety of areas including cloud, devices, retail, entertainment, healthcare, operations, and physical stores. Inclusive Team Culture In Amazon Automated Reasoning, it's in our nature to learn and be curious. Ongoing DEI events and learning experiences inspire us to continue learning and to embrace our uniqueness. Addressing the toughest automated reasoning challenges requires that we seek out and celebrate a diversity of ideas, perspectives, and voices. Training & Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, training, and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve.
US, WA, Seattle
Applied Scientists in AWS Automated Reasoning are dedicated to making AWS the best computing service in the world for customers who require advanced and rigorous solutions for automated reasoning, privacy, and sovereignty. Key job responsibilities The successful candidate will: - Solve large or significantly complex problems that require deep knowledge and understanding of your domain and scientific innovation. - Own strategic problem solving, and take the lead on the design, implementation, and delivery for solutions that have a long-term quantifiable impact. - Provide cross-organizational technical influence, increasing productivity and effectiveness by sharing your deep knowledge and experience. - Develop strategic plans to identify fundamentally new solutions for business problems. - Assist in the career development of others, actively mentoring individuals and the community on advanced technical issues. A day in the life This is a unique and rare opportunity to get in early on a fast-growing segment of AWS and help shape the technology, product and the business. You will have a chance to utilize your deep technical experience within a fast moving, start-up environment and make a large business and customer impact. About the team Diverse Experiences Amazon Automated Reasoning values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying. Why Amazon Automated Reasoning? At Amazon, automated reasoning is central to maintaining customer trust and delivering delightful customer experiences. Our organization is responsible for creating and maintaining a high bar for automated reasoning across all of Amazon's products and services. We offer talented automated reasoning professionals the chance to accelerate their careers with opportunities to build experience in a wide variety of areas including cloud, devices, retail, entertainment, healthcare, operations, and physical stores. Inclusive Team Culture In Amazon Automated Reasoning, it's in our nature to learn and be curious. Ongoing DEI events and learning experiences inspire us to continue learning and to embrace our uniqueness. Addressing the toughest automated reasoning challenges requires that we seek out and celebrate a diversity of ideas, perspectives, and voices. Training & Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, training, and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve.