AfroTech logo and headshots of  Dela Agbemabiese, Justin Barry, Nashlie Sephus and Colby Wise.
With AfroTech World occurring this week, we asked some of the company's Black scientists what they consider some of the systemic issues limiting underrepresented minorities from being more involved in the technology industry. We heard from Dela Agbemabiese (lower left), a data scientist, Justin Barry (upper left), applied scientist, Nashlie Sephus (upper right), applied science manager, and Colby Wise (lower right), senior deep learning scientist.
Credit: Glynis Condon

Issues of racial, ethnic and gender diversity are on the agenda at AfroTech World

Amazon scientists provide insights on issues related to lack of involvement of underrepresented minorities in the technology industry.

As CNBC reported earlier this year, six years after initially disclosing diversity reports, major technology companies have made little progress in hiring more minorities, especially Black employees with science and technology skills.

This presents a series of ongoing challenges. According the US Bureau of Labor Statistics (BLS), nearly one-quarter of the country’s total economic output is produced by high-tech industries, and in 2017 BLS projected there would be more than 1 million job openings in computer and information technology over the next 10 years. Moreover, computing occupation salaries are more than twice the median wage for all other occupations, according to BLS.

“When we look at tech and its impact on our economy, and the simultaneous underrepresentation of the Black community, it is a critically important racial and economic justice issue," says Allison Scott, CEO of the Kapor Center. “When the tech workforce and leadership reflects the diverse experiences and backgrounds of our nation, I believe tech can begin to play an integral role in addressing long-standing disparities that exist in this country.”

As of December 31, 2019, Amazon reported that 26.5% of its global workforce identifies as Black/African American, 26.5% Asian, 18.5% Hispanic/Latinx, 1.3% as Native American, and 3.6% as two or more races.  The 26.5% of employees who identify as Black/African American work in both non-technical and technical roles.

This week at AfroTech World, issues related to the lack of adequate racial, ethnic, and gender diversity within the technology industry are on the agenda as leaders in technology and business come together to exchange ideas for creating greater opportunity for Blacks in technology.  Amazon is a Diamond Sponsor of this year’s event, and has a virtual recruiting booth.  

On Nov. 13, the company is hosting a virtual event, “Our Voices, Our Power”, presented by Amazon’s Black Employee Network (BEN) affinity group. Attendees will hear employees share their Amazon journey stories, learn about career opportunities, and enjoy entertainment.

In advance of AfroTech, Amazon Science asked some of the company’s Black scientists what they consider some of the systemic issues limiting underrepresented minorities’ involvement in the technology industry, about some of the issues they have had to overcome in pursuing their science careers, who or what inspired them to pursue their science careers, and what lessons we might take from their individual experiences. 

Dela Agbemabiese is a data scientist within Amazon’s advertising organization. He earned his master’s degree in business administration from Drexel University.

Dela Agbemabiese
Dela Agbemabiese

What do you consider some of the systemic issues limiting underrepresented minorities from greater employment opportunities in the technology industry?

Lack of financial resources to stimulate curiosity in tech, lack of mentors or heroes to look up to due to low representation, and societal prejudice hindering opportunities.

Lack of financial resources to stimulate curiosity in tech. I have been fortunate and blessed my entire life.  All gratitude goes to my parents. I was born in Ghana, West Africa. My mom was a nurse, and my dad an economist. Due to the nature of my dad’s work, I got the opportunity to travel a lot as a kid, got enrolled into a course at eight years old to get a Linux command line certificate, and always had access to tech resources. My parents sacrificed to ensure I attended the best schools, and there is not a single thing I ever asked for that I did not get. This may not be the case for all children, whose parents are possibly working hard doing multiple jobs, and in some cases are single parents. If the financial resources I had were similar to that of many minority children, it would be unlikely for me to be where I am today.

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Lack of mentors or heroes to look up to due to low representation. While my dad was heavy on econometrics and I learned a thing or two from him, it was my cousin Martey to whom I looked up. He was brilliant academically, and I always wanted to be like him. He tutored me in math and physics, thus giving me an edge over my classmates. Martey was not my only mentor, in fact, I had many, including Yao Obeng, who helped me nurture my creativity and problem-solving skills. Many minority children may not have mentors or heroes within tech to encourage and inspire interest in tech-related careers. If I did not have these mentors to motivate me, it would be unlikely for me to be where I am today.

Societal prejudice hindering opportunities. Growing up in Ghana, prejudice did not exist from a racial standpoint. Once I moved to the United States for my undergraduate degree, this became a reality. My minority friends and I have had to work twice as hard as our peers to prove we are as good as our credentials. We strived to invalidate stereotypes about minorities through the quality of our work and our work ethic. With everything I do, in the back of my mind I am thinking about how my actions or inactions affect the perception towards minorities: am I enabling some of these unfounded prejudices? Or am I, through my work, educating my peers and superiors? For me, this societal prejudice only began when I came to the United States for my undergraduate degree, but imagine the minority children out there who have had to live with this their entire lives. It sure can get demoralizing.

What are some of the obstacles you had to overcome in pursuing your science career?

Societal prejudice hindering opportunities. I have been lucky to have managers and peers that are inclusive and open-minded, that judge me based on the quality of my work. Rachel McKitrick was my first manager in Amazon. I joined Amazon as a business analyst, despite my previous role as a senior data scientist. I just wanted to join Amazon! Rachel knew my business analyst role was not ideal, and gave me projects that were science oriented, which ultimately enabled my transition to scientist. My second manager, Monica Wu, always made herself available to chat and made me feel like my voice and opinion mattered. My current team managed by Dauwe Vercamer and Andrew Petschek welcomed me with open arms, gave me opportunities to shine and lead within the team. They provide direct feedback that has made me a much better scientist today.

I have had the privilege of learning from a lot of people. Societal prejudice may be harder to solve for, but I believe a good place to start will be to find means for minority youth to gain access to some of the brilliant minds within the technology industry, be it through some virtual teaching programs, or through some mentoring programs. The prejudice may exist, the financial resources may be sparse or non-existent, but with heroes and mentors to look up to, a child’s imagination can be sparked for what could be.

Who or what inspired you to pursue your science career, and what lessons can we take from your experience?

My dad due to his econometrics background, and my childhood mentors who encouraged me to put math and science ahead of basketball and soccer. Since then, I have had lots of mentors along the way, especially here at Amazon. Individuals such as Leo Razoumov, Pranjal Mallick, Amy Ruschak, John Lafayette, and Oded Netzer, who have helped shape me into a better scientist.

My advice to Black students interested in a STEM career, or other Black scientists is to find mentors, and get them involved in your work. Meet with them once a week for even 10 minutes, and let them influence your work.

Justin Barry is an applied scientist with Amazon’s Prime Video organization. He earned his master’s degree in computer science from the University of Central Florida.

Justin Barry
Justin Barry

What do you consider some of the systemic issues limiting underrepresented minorities from greater employment opportunities in the technology industry?

This is a massive topic with a myriad of associated socioeconomic issues. One issue that jumps to the forefront for me is the schools where leading companies within the tech industry recruit from. Traditionally, these companies have limited their recruitment to top universities where Blacks and other underrepresented minorities comprise a small percentage of the student population. This is beginning to change, but I believe technology companies need to more aggressively expand their recruitment efforts, especially among historically Black colleges and universities (HBCUs).

What are some of the obstacles you had to overcome in pursuing your science career?

One issue is imposter syndrome — the idea that you're not good enough and you’re only in your position because you’ve been given special treatment. Although imposter syndrome is something everyone experiences, I think it’s particularly acute for Blacks given the clear underrepresentation within the technology industry. Imposter syndrome can touch all aspects of your job if you’re unaware, or if you don’t have the tools to deal with it. Not everyone has the tools to deal with it, and I suspect not everyone has correctly identified the problem.

Who or what inspired you to pursue your science career, and what lessons can we take from your experience?

Video games sparked my interest in computer science, and more specifically artificial intelligence. My undergraduate degree is in computer science and math, and machine learning and AI provide the opportunity to apply my computer science and math skills to real-world applications.

Nashlie Sephus is an applied science manager within Amazon Web Services Ai. She earned her PhD in electrical and computer engineering from Georgia Tech.

Nashlie Sephus
Nashlie Sephus

What do you consider some of the systemic issues limiting underrepresented minorities from greater employment opportunities in the technology industry?

Imposter syndrome is one issue I find common within underrepresented minority groups. It’s a feeling of being convinced that you don’t belong in the industry, or within advanced roles in the industry, regardless of your accolades and accomplishments. It is as if they are not real or didn’t happen. This is often due to not seeing many others who look like you in similar or higher positions. ‘You can’t be what you can’t see’ is a common thought. Also, there are few mentors or support systems for these groups, and as a black/female/engineer/scientist, you sometimes feel like the minority of the minority, which further isolates you.  

What are some of the obstacles you had to overcome in pursuing your science career?

At times, I have had to fight for myself and members of my teams for equal pay and advancement in my career. I also have needed to develop mechanisms to be heard when it was difficult to convey messages to those around me. I’m usually quiet and reserved, but over the years I’ve learned how to gain respect from peers by being more outspoken even, or especially, when I disagreed. This is one reason why I appreciate Amazon’s leadership principle: Have Backbone; Disagree and Commit. 

Who or what inspired you to pursue your science career, and what lessons can we take from your experience?

I grew up in a house full of women where we often did our own chores, like fixing and repairing things around the house. I was also always going to summer math and science camps in elementary and middle school, especially a summer engineering camp for girls after my eighth grade science teacher recommended I attend. This was when I was first introduced to the various areas of engineering, and fell in love with computer science. Being able to control the hardware with software was fascinating to me. I knew then that’s what I wanted to do. This early exposure to science was key to me figuring out one of my passions, in addition to music and sports.

Colby Wise is a senior deep learning scientist and manager within the AWS Machine Learning Solutions Lab. He earned his master’s degree in computer science from the Columbia University Fu Foundation School of Engineering and Applied Sciences.

Colby Wise
Colby Wise

What do you consider some of the systemic issues limiting underrepresented minorities from greater employment opportunities in the technology industry?

Educational opportunity. Science, technology, engineering, and math (STEM) careers in the technology industry are highly competitive. Over the years, we’ve seen advanced tools and technologies like cloud technology, machine learning, and deep learning, that were once reserved only for large companies or prestigious universities being utilized by students as early as junior high school. While this has created and accelerated educational opportunities for millions of students globally, the reality is that not all have been able to benefit. In the United States, public school funding varies significantly by geography, and where you grow up is a major factor in access to educational resources. Schools with advanced STEM courses and other after-school programs are valuable inroads for STEM students to accelerate their learning opportunities and explore careers in science. What’s more, these opportunities compound positively from lower educational levels to higher educational levels. While not the only factor, these programs are important when understanding the pipeline of underrepresented minorities in highly competitive industries like technology. For example, the US Federal Reserve conducted a study highlighting how educational attainment of parents plays an important role in children’s educational pursuits. Studies like this and others indicate that lower parental educational attainment may present a unique challenge for students. One potential consequence of underrepresentation of minorities in advanced degrees is that employment opportunities often arise from one’s social network, employee referrals, for example. This can be summarized as both an employment funnel problem and a network problem. While not always the case, a more diverse workforce can build connections to underrepresented talent pools. 

Financial equality. In a study from 2020, the US Federal Reserve found large and persistent gaps in net wealth and earnings by race and ethnicity. While education is a significant factor in wage gaps, the St. Louis Federal Reserve found net wealth by race was not as positively correlated with educational attainment for minorities. Educational attainment is extremely important. Many highly technical roles require advanced degrees. Financial equality and opportunity as characterized by job salary prospects, current income and net wealth, and access to educational funding sources like loans are all potential factors impacting lower minority employment. In 2016, the Brookings Institution found the median household net wealth for Black and Hispanic families to be 1/8th  that of white households. When you consider the rising cost of college and advanced degrees, this income and net wealth gap may also play a factor in why employment among underrepresented minorities is lower in highly competitive industries like technology. Specifically, minorities whose households cannot readily pay for advanced degrees choose between the implications of high debt burdens and lower comparative earnings, and often must forsake advanced degrees to enter or stay in the workforce.

Leadership representation. Representation of minorities in leadership positions is relatively low. It is unclear how much educational opportunity and financial equality contribute to this, compared to other issues such as equitable pathways to senior leadership positions. In many companies in which I have worked, you notice a similar triangular pattern of minority leadership where representation at junior levels is more in-line with industry trends, while there is a dearth of representation as you reach more senior positions. No doubt there is work to be done to drive greater employment of underrepresented minorities at all levels. But simply increasing the representation at entry levels does not address other attrition and talent-retention hurdles. Overall, companies need to take a more systematic, data-driven approach to move the needle and find solutions to underrepresentation of minorities in the tech industry. For instance, companies should not be afraid to tackle the complex issues at multiple hierarchies, such as creating innovative solutions to drive educational opportunity while objectively measuring current pathways to employment within the tech industry. Furthermore, companies should ensure financial equality by aligning corporate incentives with fair pay distributions, minority leadership representation, and talent development and retention.  

What are some of the obstacles you had to overcome in pursuing your science career?

Educational opportunity. While everyone’s path is different, unfortunately my story is rather common given its similarity to those of many underrepresented minorities. I faced and overcame obstacles in educational and financial opportunity plus roadblocks to leadership roles. I attribute my luck mainly to the many individuals who provided a helping hand, plus a little bit of hard work sprinkled in. I grew up in a single-parent household in an impoverished, high-crime inner-city area. Despite this, my family valued education highly, and one of my parents had an advanced degree which was extremely rare for the area. Given that, I always ranked in the top 1% in my coursework while very young. That said, district educational attainment rates were low, and advanced coursework or programs for gifted students were nonexistent. However, prior to high school an unfortunate family event led to me moving from one of the poorest areas in the country to one of the best school districts nationally. After discovering how far behind I was in math and science, my family and I worked extremely hard over several years to get me back in line with my expected academic grade level. Now fast-forwarding to college: I, like many other minorities, did not have the means to pay for college, nor easy access to loans. After being selected to a number of great schools, my decision was ultimately driven by the amount of money I received in scholarships and grants. During college I followed the same recipe for success: tons of luck, humility to ask for help, and a bit of hard work to land an internship as a sophomore at a prestigious Wall Street investment bank. There I was surrounded by some of the smartest minds in STEM, with many having achieved advanced degrees from top universities around the world. The vast majority of these individuals did not look like me. Desperately wanting to be accepted and succeed among my peers in industry is what drove me to pursue a career in science, and many years later brought me to AWS.

Who or what inspired you to pursue your science career, and what lessons can we take from your experience?

Family and friends. Ultimately, doing what you love and constantly learning while being curious is the greatest inspiration one needs to pursue a career in science. As discussed above, studies have shown a correlation between parental educational attainment and children’s attainment. Thinking forward a bit, I combined my passion for what I love in science — AI/ML — with a selfish goal of wanting to be a living model for a career in science for my children. My greatest inspiration, however, is my wife. She discovered her passion for science at a very young age with plentiful opportunities to explore that passion, ultimately helping her reach the pinnacles of academia, where she received undergraduate and graduate degrees from two of the top universities in the world. Her passion for science, hard work, and humility continue to inspire me on a daily basis.

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MULTIPLE POSITIONS AVAILABLE Employer: AMAZON WEB SERVICES, INC. Offered Position: Data Scientist III Job Location: Boston, Massachusetts Job Number: AMZ9674163 Position Responsibilities: Own the data science elements of various products to help with data-based decision making, product performance optimization, and product performance tracking. Work directly with product managers to help drive the design of the product. Work with Technical Product Managers to help drive the build planning. Translate business problems and products into data requirements and metrics. Initiate the design, development, and implementation of scientific analysis projects or deliverables. Own the analysis, modelling, system design, and development of data science solutions for products. Write documents and make presentations that explain model/analysis results to the business. Bridge the degree of uncertainty in both problem definition and data scientific solution approaches. Build consensus on data, metrics, and analysis to drive business and system strategy. Position Requirements: Master's degree or foreign equivalent degree in Statistics, Applied Mathematics, Economics, Engineering, Computer Science or a related field and two years of experience in the job offered or a related occupation. Employer will accept a Bachelor's degree or foreign equivalent degree in Statistics, Applied Mathematics, Economics, Engineering, Computer Science, or a related field and five years of progressive post-baccalaureate experience in the job offered or a related occupation as equivalent to the Master's degree and two years of experience. Must have one year of experience in the following skills: (1) building statistical models and machine learning models using large datasets from multiple resources; (2) building complex data analyses by leveraging scripting languages including Python, Java, or related scripting language; and (3) communicating with users, technical teams, and management to collect requirements, evaluate alternatives, and develop processes and tools to support the organization. Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. 40 hours / week, 8:00am-5:00pm, Salary Range $161,803/year to $215,300/year. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, visit: https://www.aboutamazon.com/workplace/employee-benefits.#0000
US, WA, Seattle
MULTIPLE POSITIONS AVAILABLE Employer: AMAZON WEB SERVICES, INC. Offered Position: Research Scientist II Job Location: Seattle, Washington Job Number: AMZ9698004 Position Responsibilities: Perform and support the main psychometric aspects of exam development and operations, including but not limited to automated test assembly, item and test analyses, optimal item bank design, job task analysis, standard setting, quality assurance, and project planning. Conduct main aspects of psychometric analysis in operational work including performing item analysis using psychometric methods, building optimal test forms and pools via optimization techniques, analyzing and monitoring item bank health, setting pass standards via standard setting studies, and supporting Job Task Analysis (JTA) to define and refresh test blueprints. Conduct main aspects of psychometric analysis in developing and applying statistical and psychometric modeling to evaluate and ensure AWS certification exams’ validity, reliability, applicability, efficiency, and accuracy. Participate in research projects to improve existing operational processes and quality using advanced techniques such as Machine Learning (ML), statistical modeling, Natural Language Processing (NLP), Generative Artificial Intelligence (GenAI), etc. Develop automation code using R or Python for psychometric workflow pipeline and other tasks to improve operational efficiencies. Present, interpret, and communicate the results of analyses to stakeholders through written and oral reports. Follow the accreditation standards set by ISO/IEC:2012 17024 and the National Council for Certifying Agencies (NCCA) as they relate to valid psychometric practices. Engage with the professional community through conferences and publications. Position Requirements: PhD or foreign equivalent degree in Statistics, Psychometrics, Educational Measurement, Quantitative Psychology, Data Science, Industrial-Organizational (I/O) Psychology, or a related field and one year of research or work experience in the job offered, or as a Research Scientist, Research Assistant, Software Engineer, or a related occupation. Must have 1 year of experience in the following skill(s): 1. large-scale education, licensure, or certification assessment programs. 2. operational psychometric tasks on large-scale education, licensure, or certification assessment programs including item analysis, equating and scaling, item response theory, classical test theory, form and pool assembly, item bank health analysis, standard setting, and job task analysis. 3. at least one of the complex test designs such as linear-on-the-fly testing (LOFT), computerized adaptive testing (CAT). 4. at least one of the following areas including machine learning (ML) or natural language processing (NLP). 5. Programming skills in at least one script-based programming language (R, Python). Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. 40 hours / week, 8:00am-5:00pm, Salary Range $136,000/year to $184,000/ year. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, visit: https://www.aboutamazon.com/workplace/employee-benefits.#0000
US, CA, Palo Alto
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Amazon Ads Response Prediction team is your choice, if you want to join a highly motivated, collaborative, and fun-loving team with a strong entrepreneurial spirit and bias for action. We are seeking an experienced and motivated Machine Learning Applied Scientist who loves to innovate at the intersection of customer experience, deep learning, and high-scale machine-learning systems. Amazon Advertising operates at the intersection of eCommerce and advertising, and is investing heavily in building a world-class advertising business. We are defining and delivering a collection of self-service performance advertising products that drive discovery and sales. Our products are strategically important to our Retail and Marketplace businesses driving long-term growth. We deliver billions of ad impressions and millions of clicks daily and are breaking fresh ground to create world-class products to improve both shopper and advertiser experience. With a broad mandate to experiment and innovate, we grow at an unprecedented rate with a seemingly endless range of new opportunities. We are looking for a talented Machine Learning Applied Scientist for our Amazon Ads Response Prediction team to grow the business. We are providing advanced real-time machine learning services to connect shoppers with right ads on all platforms and surfaces worldwide. Through the deep understanding of both shoppers and products, we help shoppers discover new products they love, be the most efficient way for advertisers to meet their customers, and helps Amazon continuously innovate on behalf of all customers. Key job responsibilities As a Machine Learning Applied Scientist, you will: * Conduct deep data analysis to derive insights to the business, and identify gaps and new opportunities * Develop scalable and effective machine-learning models and optimization strategies to solve business problems * Run regular A/B experiments, gather data, and perform statistical analysis * Work closely with software engineers to deliver end-to-end solutions into production * Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving * Conduct research on new machine-learning modeling to optimize all aspects of Sponsored Products and Brands business About the team We are pioneers in applying advanced machine learning and generative AI algorithms in Sponsored Products and Brands business. We empower every customer with a customized discovery experiences from back-end optimization (such as customized response prediction models) to front-end CX innovation (such as widgets), to help shoppers feel understood and shop efficiently on and off Amazon.
US, WA, Seattle
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities We are looking for an Applied Science Manager to lead the Insights & Prompt Generation vertical within the Conversational Discovery Experiences (CAX) team in Sponsored Products and Brands (SPB). This team owns prompt generation, quality, personalization, and coverage for Sponsored Prompts, a new conversational ad format powered by large language models (LLMs) that helps shoppers discover products across Amazon.com. As an Applied Science Manager, you will lead a team of applied scientists and engineers to build and scale the prompt generation pipeline, develop new prompt themes and quality frameworks, and drive coverage expansion across all surfaces. You will own the science roadmap for prompt generation and personalization. You will define the metrics that measure prompt effectiveness and drive experimentation to improve CTR, helpfulness, and advertiser outcomes. This role requires strong technical depth in NLP, LLMs, and information retrieval, combined with the ability to manage and grow a science team, set research direction, and influence product strategy. You will work across organizational boundaries with engineering, product, and business teams to translate science investments into measurable business impact.
US, NY, New York
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through novel generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace ecosystem. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Key job responsibilities As a Senior Applied Scientist on our team, you will * Develop AI solutions for Sponsored Brands advertiser and shopper experiences. Build recommendation systems that leverage generative models to develop and improve campaigns. * You invent and design new solutions for scientifically-complex problem areas and/or opportunities in new business initiatives. * You drive or heavily influence the design of scientifically-complex software solutions or systems, for which you personally write significant parts of the critical scientific novelty. You take ownership of these components, providing a system-wide view and design guidance. These systems or solutions can be brand new or evolve from existing ones. * Define a long-term science vision and roadmap for our Sponsored Brands advertising business, driven from our customers' needs, translating that direction into specific plans for applied scientists and engineering teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding. * Work closely with engineers and product managers to design, implement and launch AI solutions end-to-end; * Design and conduct A/B experiments to evaluate proposed solutions based on in-depth data analyses; * Think big about the arc of development of Gen AI over a multi-year horizon, and identify new opportunities to apply these technologies to solve real-world problems * Effectively communicate technical and non-technical ideas with teammates and stakeholders; * Translate complex scientific challenges into clear and impactful solutions for business stakeholders. * Mentor and guide junior scientists, fostering a collaborative and high-performing team culture. * Stay up-to-date with advancements and the latest modeling techniques in the field About the team We are on a mission to make Amazon the best in class destination for shoppers to discover, engage, and purchase relevant products, from brands that are relevant to them. In this role, you will design and implement Gen AI solutions that help millions of advertisers create more effective ad campaigns with intelligent recommendations, while improving the overall experience at Amazon's global scale.