AfroTech logo and headshots of  Dela Agbemabiese, Justin Barry, Nashlie Sephus and Colby Wise.
With AfroTech World occurring this week, we asked some of the company's Black scientists what they consider some of the systemic issues limiting underrepresented minorities from being more involved in the technology industry. We heard from Dela Agbemabiese (lower left), a data scientist, Justin Barry (upper left), applied scientist, Nashlie Sephus (upper right), applied science manager, and Colby Wise (lower right), senior deep learning scientist.
Credit: Glynis Condon

Issues of racial, ethnic and gender diversity are on the agenda at AfroTech World

Amazon scientists provide insights on issues related to lack of involvement of underrepresented minorities in the technology industry.

As CNBC reported earlier this year, six years after initially disclosing diversity reports, major technology companies have made little progress in hiring more minorities, especially Black employees with science and technology skills.

This presents a series of ongoing challenges. According the US Bureau of Labor Statistics (BLS), nearly one-quarter of the country’s total economic output is produced by high-tech industries, and in 2017 BLS projected there would be more than 1 million job openings in computer and information technology over the next 10 years. Moreover, computing occupation salaries are more than twice the median wage for all other occupations, according to BLS.

“When we look at tech and its impact on our economy, and the simultaneous underrepresentation of the Black community, it is a critically important racial and economic justice issue," says Allison Scott, CEO of the Kapor Center. “When the tech workforce and leadership reflects the diverse experiences and backgrounds of our nation, I believe tech can begin to play an integral role in addressing long-standing disparities that exist in this country.”

As of December 31, 2019, Amazon reported that 26.5% of its global workforce identifies as Black/African American, 26.5% Asian, 18.5% Hispanic/Latinx, 1.3% as Native American, and 3.6% as two or more races.  The 26.5% of employees who identify as Black/African American work in both non-technical and technical roles.

This week at AfroTech World, issues related to the lack of adequate racial, ethnic, and gender diversity within the technology industry are on the agenda as leaders in technology and business come together to exchange ideas for creating greater opportunity for Blacks in technology.  Amazon is a Diamond Sponsor of this year’s event, and has a virtual recruiting booth.  

On Nov. 13, the company is hosting a virtual event, “Our Voices, Our Power”, presented by Amazon’s Black Employee Network (BEN) affinity group. Attendees will hear employees share their Amazon journey stories, learn about career opportunities, and enjoy entertainment.

In advance of AfroTech, Amazon Science asked some of the company’s Black scientists what they consider some of the systemic issues limiting underrepresented minorities’ involvement in the technology industry, about some of the issues they have had to overcome in pursuing their science careers, who or what inspired them to pursue their science careers, and what lessons we might take from their individual experiences. 

Dela Agbemabiese is a data scientist within Amazon’s advertising organization. He earned his master’s degree in business administration from Drexel University.

Dela Agbemabiese
Dela Agbemabiese

What do you consider some of the systemic issues limiting underrepresented minorities from greater employment opportunities in the technology industry?

Lack of financial resources to stimulate curiosity in tech, lack of mentors or heroes to look up to due to low representation, and societal prejudice hindering opportunities.

Lack of financial resources to stimulate curiosity in tech. I have been fortunate and blessed my entire life.  All gratitude goes to my parents. I was born in Ghana, West Africa. My mom was a nurse, and my dad an economist. Due to the nature of my dad’s work, I got the opportunity to travel a lot as a kid, got enrolled into a course at eight years old to get a Linux command line certificate, and always had access to tech resources. My parents sacrificed to ensure I attended the best schools, and there is not a single thing I ever asked for that I did not get. This may not be the case for all children, whose parents are possibly working hard doing multiple jobs, and in some cases are single parents. If the financial resources I had were similar to that of many minority children, it would be unlikely for me to be where I am today.

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Lack of mentors or heroes to look up to due to low representation. While my dad was heavy on econometrics and I learned a thing or two from him, it was my cousin Martey to whom I looked up. He was brilliant academically, and I always wanted to be like him. He tutored me in math and physics, thus giving me an edge over my classmates. Martey was not my only mentor, in fact, I had many, including Yao Obeng, who helped me nurture my creativity and problem-solving skills. Many minority children may not have mentors or heroes within tech to encourage and inspire interest in tech-related careers. If I did not have these mentors to motivate me, it would be unlikely for me to be where I am today.

Societal prejudice hindering opportunities. Growing up in Ghana, prejudice did not exist from a racial standpoint. Once I moved to the United States for my undergraduate degree, this became a reality. My minority friends and I have had to work twice as hard as our peers to prove we are as good as our credentials. We strived to invalidate stereotypes about minorities through the quality of our work and our work ethic. With everything I do, in the back of my mind I am thinking about how my actions or inactions affect the perception towards minorities: am I enabling some of these unfounded prejudices? Or am I, through my work, educating my peers and superiors? For me, this societal prejudice only began when I came to the United States for my undergraduate degree, but imagine the minority children out there who have had to live with this their entire lives. It sure can get demoralizing.

What are some of the obstacles you had to overcome in pursuing your science career?

Societal prejudice hindering opportunities. I have been lucky to have managers and peers that are inclusive and open-minded, that judge me based on the quality of my work. Rachel McKitrick was my first manager in Amazon. I joined Amazon as a business analyst, despite my previous role as a senior data scientist. I just wanted to join Amazon! Rachel knew my business analyst role was not ideal, and gave me projects that were science oriented, which ultimately enabled my transition to scientist. My second manager, Monica Wu, always made herself available to chat and made me feel like my voice and opinion mattered. My current team managed by Dauwe Vercamer and Andrew Petschek welcomed me with open arms, gave me opportunities to shine and lead within the team. They provide direct feedback that has made me a much better scientist today.

I have had the privilege of learning from a lot of people. Societal prejudice may be harder to solve for, but I believe a good place to start will be to find means for minority youth to gain access to some of the brilliant minds within the technology industry, be it through some virtual teaching programs, or through some mentoring programs. The prejudice may exist, the financial resources may be sparse or non-existent, but with heroes and mentors to look up to, a child’s imagination can be sparked for what could be.

Who or what inspired you to pursue your science career, and what lessons can we take from your experience?

My dad due to his econometrics background, and my childhood mentors who encouraged me to put math and science ahead of basketball and soccer. Since then, I have had lots of mentors along the way, especially here at Amazon. Individuals such as Leo Razoumov, Pranjal Mallick, Amy Ruschak, John Lafayette, and Oded Netzer, who have helped shape me into a better scientist.

My advice to Black students interested in a STEM career, or other Black scientists is to find mentors, and get them involved in your work. Meet with them once a week for even 10 minutes, and let them influence your work.

Justin Barry is an applied scientist with Amazon’s Prime Video organization. He earned his master’s degree in computer science from the University of Central Florida.

Justin Barry
Justin Barry

What do you consider some of the systemic issues limiting underrepresented minorities from greater employment opportunities in the technology industry?

This is a massive topic with a myriad of associated socioeconomic issues. One issue that jumps to the forefront for me is the schools where leading companies within the tech industry recruit from. Traditionally, these companies have limited their recruitment to top universities where Blacks and other underrepresented minorities comprise a small percentage of the student population. This is beginning to change, but I believe technology companies need to more aggressively expand their recruitment efforts, especially among historically Black colleges and universities (HBCUs).

What are some of the obstacles you had to overcome in pursuing your science career?

One issue is imposter syndrome — the idea that you're not good enough and you’re only in your position because you’ve been given special treatment. Although imposter syndrome is something everyone experiences, I think it’s particularly acute for Blacks given the clear underrepresentation within the technology industry. Imposter syndrome can touch all aspects of your job if you’re unaware, or if you don’t have the tools to deal with it. Not everyone has the tools to deal with it, and I suspect not everyone has correctly identified the problem.

Who or what inspired you to pursue your science career, and what lessons can we take from your experience?

Video games sparked my interest in computer science, and more specifically artificial intelligence. My undergraduate degree is in computer science and math, and machine learning and AI provide the opportunity to apply my computer science and math skills to real-world applications.

Nashlie Sephus is an applied science manager within Amazon Web Services Ai. She earned her PhD in electrical and computer engineering from Georgia Tech.

Nashlie Sephus
Nashlie Sephus

What do you consider some of the systemic issues limiting underrepresented minorities from greater employment opportunities in the technology industry?

Imposter syndrome is one issue I find common within underrepresented minority groups. It’s a feeling of being convinced that you don’t belong in the industry, or within advanced roles in the industry, regardless of your accolades and accomplishments. It is as if they are not real or didn’t happen. This is often due to not seeing many others who look like you in similar or higher positions. ‘You can’t be what you can’t see’ is a common thought. Also, there are few mentors or support systems for these groups, and as a black/female/engineer/scientist, you sometimes feel like the minority of the minority, which further isolates you.  

What are some of the obstacles you had to overcome in pursuing your science career?

At times, I have had to fight for myself and members of my teams for equal pay and advancement in my career. I also have needed to develop mechanisms to be heard when it was difficult to convey messages to those around me. I’m usually quiet and reserved, but over the years I’ve learned how to gain respect from peers by being more outspoken even, or especially, when I disagreed. This is one reason why I appreciate Amazon’s leadership principle: Have Backbone; Disagree and Commit. 

Who or what inspired you to pursue your science career, and what lessons can we take from your experience?

I grew up in a house full of women where we often did our own chores, like fixing and repairing things around the house. I was also always going to summer math and science camps in elementary and middle school, especially a summer engineering camp for girls after my eighth grade science teacher recommended I attend. This was when I was first introduced to the various areas of engineering, and fell in love with computer science. Being able to control the hardware with software was fascinating to me. I knew then that’s what I wanted to do. This early exposure to science was key to me figuring out one of my passions, in addition to music and sports.

Colby Wise is a senior deep learning scientist and manager within the AWS Machine Learning Solutions Lab. He earned his master’s degree in computer science from the Columbia University Fu Foundation School of Engineering and Applied Sciences.

Colby Wise
Colby Wise

What do you consider some of the systemic issues limiting underrepresented minorities from greater employment opportunities in the technology industry?

Educational opportunity. Science, technology, engineering, and math (STEM) careers in the technology industry are highly competitive. Over the years, we’ve seen advanced tools and technologies like cloud technology, machine learning, and deep learning, that were once reserved only for large companies or prestigious universities being utilized by students as early as junior high school. While this has created and accelerated educational opportunities for millions of students globally, the reality is that not all have been able to benefit. In the United States, public school funding varies significantly by geography, and where you grow up is a major factor in access to educational resources. Schools with advanced STEM courses and other after-school programs are valuable inroads for STEM students to accelerate their learning opportunities and explore careers in science. What’s more, these opportunities compound positively from lower educational levels to higher educational levels. While not the only factor, these programs are important when understanding the pipeline of underrepresented minorities in highly competitive industries like technology. For example, the US Federal Reserve conducted a study highlighting how educational attainment of parents plays an important role in children’s educational pursuits. Studies like this and others indicate that lower parental educational attainment may present a unique challenge for students. One potential consequence of underrepresentation of minorities in advanced degrees is that employment opportunities often arise from one’s social network, employee referrals, for example. This can be summarized as both an employment funnel problem and a network problem. While not always the case, a more diverse workforce can build connections to underrepresented talent pools. 

Financial equality. In a study from 2020, the US Federal Reserve found large and persistent gaps in net wealth and earnings by race and ethnicity. While education is a significant factor in wage gaps, the St. Louis Federal Reserve found net wealth by race was not as positively correlated with educational attainment for minorities. Educational attainment is extremely important. Many highly technical roles require advanced degrees. Financial equality and opportunity as characterized by job salary prospects, current income and net wealth, and access to educational funding sources like loans are all potential factors impacting lower minority employment. In 2016, the Brookings Institution found the median household net wealth for Black and Hispanic families to be 1/8th  that of white households. When you consider the rising cost of college and advanced degrees, this income and net wealth gap may also play a factor in why employment among underrepresented minorities is lower in highly competitive industries like technology. Specifically, minorities whose households cannot readily pay for advanced degrees choose between the implications of high debt burdens and lower comparative earnings, and often must forsake advanced degrees to enter or stay in the workforce.

Leadership representation. Representation of minorities in leadership positions is relatively low. It is unclear how much educational opportunity and financial equality contribute to this, compared to other issues such as equitable pathways to senior leadership positions. In many companies in which I have worked, you notice a similar triangular pattern of minority leadership where representation at junior levels is more in-line with industry trends, while there is a dearth of representation as you reach more senior positions. No doubt there is work to be done to drive greater employment of underrepresented minorities at all levels. But simply increasing the representation at entry levels does not address other attrition and talent-retention hurdles. Overall, companies need to take a more systematic, data-driven approach to move the needle and find solutions to underrepresentation of minorities in the tech industry. For instance, companies should not be afraid to tackle the complex issues at multiple hierarchies, such as creating innovative solutions to drive educational opportunity while objectively measuring current pathways to employment within the tech industry. Furthermore, companies should ensure financial equality by aligning corporate incentives with fair pay distributions, minority leadership representation, and talent development and retention.  

What are some of the obstacles you had to overcome in pursuing your science career?

Educational opportunity. While everyone’s path is different, unfortunately my story is rather common given its similarity to those of many underrepresented minorities. I faced and overcame obstacles in educational and financial opportunity plus roadblocks to leadership roles. I attribute my luck mainly to the many individuals who provided a helping hand, plus a little bit of hard work sprinkled in. I grew up in a single-parent household in an impoverished, high-crime inner-city area. Despite this, my family valued education highly, and one of my parents had an advanced degree which was extremely rare for the area. Given that, I always ranked in the top 1% in my coursework while very young. That said, district educational attainment rates were low, and advanced coursework or programs for gifted students were nonexistent. However, prior to high school an unfortunate family event led to me moving from one of the poorest areas in the country to one of the best school districts nationally. After discovering how far behind I was in math and science, my family and I worked extremely hard over several years to get me back in line with my expected academic grade level. Now fast-forwarding to college: I, like many other minorities, did not have the means to pay for college, nor easy access to loans. After being selected to a number of great schools, my decision was ultimately driven by the amount of money I received in scholarships and grants. During college I followed the same recipe for success: tons of luck, humility to ask for help, and a bit of hard work to land an internship as a sophomore at a prestigious Wall Street investment bank. There I was surrounded by some of the smartest minds in STEM, with many having achieved advanced degrees from top universities around the world. The vast majority of these individuals did not look like me. Desperately wanting to be accepted and succeed among my peers in industry is what drove me to pursue a career in science, and many years later brought me to AWS.

Who or what inspired you to pursue your science career, and what lessons can we take from your experience?

Family and friends. Ultimately, doing what you love and constantly learning while being curious is the greatest inspiration one needs to pursue a career in science. As discussed above, studies have shown a correlation between parental educational attainment and children’s attainment. Thinking forward a bit, I combined my passion for what I love in science — AI/ML — with a selfish goal of wanting to be a living model for a career in science for my children. My greatest inspiration, however, is my wife. She discovered her passion for science at a very young age with plentiful opportunities to explore that passion, ultimately helping her reach the pinnacles of academia, where she received undergraduate and graduate degrees from two of the top universities in the world. Her passion for science, hard work, and humility continue to inspire me on a daily basis.

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The Mission Build AI safety systems that protect millions of Alexa customers every day. As conversational AI evolves, you'll solve challenging problems in Responsible AI by ensuring LLMs provide safe, trustworthy responses, building AI systems that understand nuanced human values across cultures, and maintaining customer trust at scale. What You'll Build You'll pioneer breakthrough solutions in Responsible AI at Amazon's scale. Imagine training models that set new safety standards, designing automated testing systems that hunt for vulnerabilities before they surface, and certifying the systems that power millions of daily conversations. You'll create intelligent evaluation systems that judge responses with human-level insight, build models that truly understand what makes interactions safe and delightful, and craft feedback mechanisms that help Alexa+ grasp the nuances of complex customer conversations. Here's where it gets even more exciting: you'll build AI agents that act as your team's safety net—automatically detecting and fixing production issues in real-time, often before anyone notices there was a problem. Your innovations won't just improve Alexa+; they'll fundamentally shape how it learns, evolves, and earns customer trust. As Alexa+ continues to delight customers, your work ensures it becomes more trustworthy, safer, and deeply aligned with customer needs and expectations. Your work directly protects customer trust at Amazon's scale. Every innovation you create—from novel safety mechanisms to sophisticated evaluation techniques—shapes how millions of people interact with AI confidently. You're not just building products; you're defining industry standards for responsible AI. This is frontier research with immediate real-world impact. You'll tackle problems that require innovative solutions: training models that remain truthful and grounded across diverse contexts, building reward models that capture the nuanced spectrum of human values across cultures and languages, and creating automated systems that continuously discover and address potential issues before customers encounter them. You'll collaborate with world-class scientists, product managers, and engineers to transform state-of-the-art ideas into production systems serving millions. What We're Looking For * Deep expertise in state-of-the-art NLP and Large Language Models * Track record of building scalable ML systems * Passion for impactful research—where frontier science meets real-world responsibility at scale * Excitement about solving problems that will shape the future of AI Ready to work on AI safety challenges that define the industry? Join us. Key job responsibilities This is where you'll make your mark. You'll architect breakthrough Responsible AI solutions that become industry benchmarks, pioneering algorithms that eliminate false information, designing frameworks that hunt down vulnerabilities before bad actors find them, and developing models that understand human values across every culture we serve. Working with world-class engineers and scientists, you'll push the boundaries of model training—transforming bold research into production systems that protect millions of customers daily while withstanding attacks and delivering exceptional experiences. But here's what makes this role truly special: you'll shape the future. You'll lead certification processes, advance optimization techniques, build evaluation systems that reason like humans, and mentor the next generation of AI safety experts. Every innovation you drive will set new standards for trustworthy AI at the world's largest scale. A day in the life As a Responsible AI Scientist, you're at the frontier of AI safety—experimenting with breakthrough techniques that push the boundaries of what's possible. You partner with engineering to transform research into production-ready solutions, tackling complex optimization challenges. You brainstorm with Product teams, translating ambitious visions into concrete objectives that drive real impact. Your expertise shapes critical deployment decisions as you review impactful work and guide go/no-go calls. You mentor the next generation of AI safety leaders, watching ideas spark and capabilities grow. This is where science meets impact—building AI that's not just intelligent, but trustworthy and aligned with human values. About the team Our team pioneers Responsible AI for conversational assistants. We ensure Alexa delivers safe, trustworthy experiences across all devices, modalities, and languages worldwide. We work on frontier AI safety challenges—and we're looking for scientists who want to help shape the future of trustworthy AI.
GB, London
We are looking for an Economist to work on exciting and challenging business problems related to Amazon Retail’s worldwide product assortment. You will build innovative solutions based on econometrics, machine learning, and experimentation. You will be part of a interdisciplinary team of economists, product managers, engineers, and scientists, and your work will influence finance and business decisions affecting Amazon’s vast product assortment globally. If you have an entrepreneurial spirit, you know how to deliver results fast, and you have a deeply quantitative, highly innovative approach to solving problems, and long for the opportunity to build pioneering solutions to challenging problems, we want to talk to you. Key job responsibilities * Work on a challenging problem that has the potential to significantly impact Amazon’s business position * Develop econometric models and experiments to measure the customer and financial impact of Amazon’s product assortment * Collaborate with other scientists at Amazon to deliver measurable progress and change * Influence business leaders based on empirical findings
US, WA, Seattle
Innovators wanted! Are you an entrepreneur? A builder? A dreamer? This role is part of an Amazon Special Projects team that takes the company’s Think Big leadership principle to the limits. If you’re interested in innovating at scale to address big challenges in the world, this is the team for you. As an Applied Scientist on our team, you will focus on building state-of-the-art ML models for biology. Our team rewards curiosity while maintaining a laser-focus in bringing products to market. Competitive candidates are responsive, flexible, and able to succeed within an open, collaborative, entrepreneurial, startup-like environment. At the forefront of both academic and applied research in this product area, you have the opportunity to work together with a diverse and talented team of scientists, engineers, and product managers and collaborate with other teams. Key job responsibilities - Build, adapt and evaluate ML models for life sciences applications - Collaborate with a cross-functional team of ML scientists, biologists, software engineers and product managers
US, WA, Seattle
Amazon Prime is looking for an ambitious Economist Intern to help create econometric insights for world-wide Prime. Prime is Amazon's premiere membership program, with over 200M members world-wide. This role is at the center of many major company decisions that impact Amazon's customers. These decisions span a variety of industries, each reflecting the diversity of Prime benefits. These range from fast-free e-commerce shipping, digital content (e.g., exclusive streaming video, music, gaming, photos), reading, healthcare, and grocery offerings. Prime Science creates insights that power these decisions. As an economist intern in this role, you will create statistical tools that embed causal interpretations. You will utilize massive data, state-of-the-art scientific computing, econometrics (causal, counterfactual/structural, experimentation), and machine-learning, to do so. Some of the science you create will be publishable in internal or external scientific journals and conferences. You will work closely with a team of economists, applied scientists, data professionals (business analysts, business intelligence engineers), product managers, and software/data engineers. You will create insights from descriptive statistics, as well as from novel statistical and econometric models. You will create internal-to-Amazon-facing automated scientific data products to power company decisions. You will write strategic documents explaining how senior company leaders should utilize these insights to create sustainable value for customers. These leaders will often include the senior-most leaders at Amazon. The team is unique in its exposure to company-wide strategies as well as senior leadership. It operates at the research frontier of utilizing data, econometrics, artificial intelligence, and machine-learning to form business strategies. A successful candidate will have demonstrated a capacity for building, estimating, and defending statistical models (e.g., causal, counterfactual, machine-learning) using software such as R, Python, or STATA. They will have a willingness to learn and apply a broad set of statistical and computational techniques to supplement deep training in one area of econometrics. For example, many applications on the team motivate the use of structural econometrics and machine-learning. They rely on building scalable production software, which involves a broad set of world-class software-building skills often learned on-the-job. As a consequence, already-obtained knowledge of SQL, machine learning, and large-scale scientific computing using distributed computing infrastructures such as Spark-Scala or PySpark would be a plus. Additionally, this candidate will show a track-record of delivering projects well and on-time, preferably in collaboration with other team members (e.g. co-authors). Candidates must have very strong writing and emotional intelligence skills (for collaborative teamwork, often with colleagues in different functional roles), a growth mindset, and a capacity for dealing with a high-level of ambiguity. Endowed with these traits and on-the-job-growth, the role will provide the opportunity to have a large strategic, world-wide impact on the customer experiences of Prime members.
US, WA, Seattle
The Sponsored Products and Brands (SPB) team at Amazon Ads is re-imagining the advertising landscape through state-of-the-art generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Curious about our advertising solutions? Discover more about Sponsored Products and Sponsored Brands to see how we’re helping businesses grow on Amazon.com and beyond! Key job responsibilities This role will redesign how ads create personalized, relevant shopping experiences with customer value at the forefront. Key responsibilities include: - Design and develop solutions using GenAI, deep learning, multi-objective optimization and/or reinforcement learning to transform ad retrieval, auctions, whole-page relevance, and shopping experiences. - Partner with scientists, engineers, and product managers to build scalable, production-ready science solutions. - Apply industry advances in GenAI, Large Language Models (LLMs), and related fields to create innovative prototypes and concepts. - Improve the team's scientific and technical capabilities by implementing algorithms, methodologies, and infrastructure that enable rapid experimentation and scaling. - Mentor junior scientists and engineers to build a high-performing, collaborative team. A day in the life As an Applied Scientist on the Sponsored Products and Brands Off-Search team, you will contribute to the development in Generative AI (GenAI) and Large Language Models (LLMs) to revolutionize our advertising flow, backend optimization, and frontend shopping experiences. This is a rare opportunity to redefine how ads are retrieved, allocated, and/or experienced—elevating them into personalized, contextually aware, and inspiring components of the customer journey. You will have the opportunity to fundamentally transform areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations through the lens of GenAI. By building novel generative models grounded in both Amazon’s rich data and the world’s collective knowledge, your work will shape how customers engage with ads, discover products, and make purchasing decisions. If you are passionate about applying frontier AI to real-world problems with massive scale and impact, this is your opportunity to define the next chapter of advertising science. About the team The Off-Search team within Sponsored Products and Brands (SPB) is focused on building delightful ad experiences across various surfaces beyond Search on Amazon—such as product detail pages, the homepage, and store-in-store pages—to drive monetization. Our vision is to deliver highly personalized, context-aware advertising that adapts to individual shopper preferences, scales across diverse page types, remains relevant to seasonal and event-driven moments, and integrates seamlessly with organic recommendations such as new arrivals, basket-building content, and fast-delivery options. To execute this vision, we work in close partnership with Amazon Stores stakeholders to lead the expansion and growth of advertising across Amazon-owned and -operated pages beyond Search. We operate full stack—from backend ads-retail edge services, ads retrieval, and ad auctions to shopper-facing experiences—all designed to deliver meaningful value.