AfroTech logo and headshots of  Dela Agbemabiese, Justin Barry, Nashlie Sephus and Colby Wise.
With AfroTech World occurring this week, we asked some of the company's Black scientists what they consider some of the systemic issues limiting underrepresented minorities from being more involved in the technology industry. We heard from Dela Agbemabiese (lower left), a data scientist, Justin Barry (upper left), applied scientist, Nashlie Sephus (upper right), applied science manager, and Colby Wise (lower right), senior deep learning scientist.
Credit: Glynis Condon

Issues of racial, ethnic and gender diversity are on the agenda at AfroTech World

Amazon scientists provide insights on issues related to lack of involvement of underrepresented minorities in the technology industry.

As CNBC reported earlier this year, six years after initially disclosing diversity reports, major technology companies have made little progress in hiring more minorities, especially Black employees with science and technology skills.

This presents a series of ongoing challenges. According the US Bureau of Labor Statistics (BLS), nearly one-quarter of the country’s total economic output is produced by high-tech industries, and in 2017 BLS projected there would be more than 1 million job openings in computer and information technology over the next 10 years. Moreover, computing occupation salaries are more than twice the median wage for all other occupations, according to BLS.

“When we look at tech and its impact on our economy, and the simultaneous underrepresentation of the Black community, it is a critically important racial and economic justice issue," says Allison Scott, CEO of the Kapor Center. “When the tech workforce and leadership reflects the diverse experiences and backgrounds of our nation, I believe tech can begin to play an integral role in addressing long-standing disparities that exist in this country.”

As of December 31, 2019, Amazon reported that 26.5% of its global workforce identifies as Black/African American, 26.5% Asian, 18.5% Hispanic/Latinx, 1.3% as Native American, and 3.6% as two or more races.  The 26.5% of employees who identify as Black/African American work in both non-technical and technical roles.

This week at AfroTech World, issues related to the lack of adequate racial, ethnic, and gender diversity within the technology industry are on the agenda as leaders in technology and business come together to exchange ideas for creating greater opportunity for Blacks in technology.  Amazon is a Diamond Sponsor of this year’s event, and has a virtual recruiting booth.  

On Nov. 13, the company is hosting a virtual event, “Our Voices, Our Power”, presented by Amazon’s Black Employee Network (BEN) affinity group. Attendees will hear employees share their Amazon journey stories, learn about career opportunities, and enjoy entertainment.

In advance of AfroTech, Amazon Science asked some of the company’s Black scientists what they consider some of the systemic issues limiting underrepresented minorities’ involvement in the technology industry, about some of the issues they have had to overcome in pursuing their science careers, who or what inspired them to pursue their science careers, and what lessons we might take from their individual experiences. 

Dela Agbemabiese is a data scientist within Amazon’s advertising organization. He earned his master’s degree in business administration from Drexel University.

Dela Agbemabiese
Dela Agbemabiese

What do you consider some of the systemic issues limiting underrepresented minorities from greater employment opportunities in the technology industry?

Lack of financial resources to stimulate curiosity in tech, lack of mentors or heroes to look up to due to low representation, and societal prejudice hindering opportunities.

Lack of financial resources to stimulate curiosity in tech. I have been fortunate and blessed my entire life.  All gratitude goes to my parents. I was born in Ghana, West Africa. My mom was a nurse, and my dad an economist. Due to the nature of my dad’s work, I got the opportunity to travel a lot as a kid, got enrolled into a course at eight years old to get a Linux command line certificate, and always had access to tech resources. My parents sacrificed to ensure I attended the best schools, and there is not a single thing I ever asked for that I did not get. This may not be the case for all children, whose parents are possibly working hard doing multiple jobs, and in some cases are single parents. If the financial resources I had were similar to that of many minority children, it would be unlikely for me to be where I am today.

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Lack of mentors or heroes to look up to due to low representation. While my dad was heavy on econometrics and I learned a thing or two from him, it was my cousin Martey to whom I looked up. He was brilliant academically, and I always wanted to be like him. He tutored me in math and physics, thus giving me an edge over my classmates. Martey was not my only mentor, in fact, I had many, including Yao Obeng, who helped me nurture my creativity and problem-solving skills. Many minority children may not have mentors or heroes within tech to encourage and inspire interest in tech-related careers. If I did not have these mentors to motivate me, it would be unlikely for me to be where I am today.

Societal prejudice hindering opportunities. Growing up in Ghana, prejudice did not exist from a racial standpoint. Once I moved to the United States for my undergraduate degree, this became a reality. My minority friends and I have had to work twice as hard as our peers to prove we are as good as our credentials. We strived to invalidate stereotypes about minorities through the quality of our work and our work ethic. With everything I do, in the back of my mind I am thinking about how my actions or inactions affect the perception towards minorities: am I enabling some of these unfounded prejudices? Or am I, through my work, educating my peers and superiors? For me, this societal prejudice only began when I came to the United States for my undergraduate degree, but imagine the minority children out there who have had to live with this their entire lives. It sure can get demoralizing.

What are some of the obstacles you had to overcome in pursuing your science career?

Societal prejudice hindering opportunities. I have been lucky to have managers and peers that are inclusive and open-minded, that judge me based on the quality of my work. Rachel McKitrick was my first manager in Amazon. I joined Amazon as a business analyst, despite my previous role as a senior data scientist. I just wanted to join Amazon! Rachel knew my business analyst role was not ideal, and gave me projects that were science oriented, which ultimately enabled my transition to scientist. My second manager, Monica Wu, always made herself available to chat and made me feel like my voice and opinion mattered. My current team managed by Dauwe Vercamer and Andrew Petschek welcomed me with open arms, gave me opportunities to shine and lead within the team. They provide direct feedback that has made me a much better scientist today.

I have had the privilege of learning from a lot of people. Societal prejudice may be harder to solve for, but I believe a good place to start will be to find means for minority youth to gain access to some of the brilliant minds within the technology industry, be it through some virtual teaching programs, or through some mentoring programs. The prejudice may exist, the financial resources may be sparse or non-existent, but with heroes and mentors to look up to, a child’s imagination can be sparked for what could be.

Who or what inspired you to pursue your science career, and what lessons can we take from your experience?

My dad due to his econometrics background, and my childhood mentors who encouraged me to put math and science ahead of basketball and soccer. Since then, I have had lots of mentors along the way, especially here at Amazon. Individuals such as Leo Razoumov, Pranjal Mallick, Amy Ruschak, John Lafayette, and Oded Netzer, who have helped shape me into a better scientist.

My advice to Black students interested in a STEM career, or other Black scientists is to find mentors, and get them involved in your work. Meet with them once a week for even 10 minutes, and let them influence your work.

Justin Barry is an applied scientist with Amazon’s Prime Video organization. He earned his master’s degree in computer science from the University of Central Florida.

Justin Barry
Justin Barry

What do you consider some of the systemic issues limiting underrepresented minorities from greater employment opportunities in the technology industry?

This is a massive topic with a myriad of associated socioeconomic issues. One issue that jumps to the forefront for me is the schools where leading companies within the tech industry recruit from. Traditionally, these companies have limited their recruitment to top universities where Blacks and other underrepresented minorities comprise a small percentage of the student population. This is beginning to change, but I believe technology companies need to more aggressively expand their recruitment efforts, especially among historically Black colleges and universities (HBCUs).

What are some of the obstacles you had to overcome in pursuing your science career?

One issue is imposter syndrome — the idea that you're not good enough and you’re only in your position because you’ve been given special treatment. Although imposter syndrome is something everyone experiences, I think it’s particularly acute for Blacks given the clear underrepresentation within the technology industry. Imposter syndrome can touch all aspects of your job if you’re unaware, or if you don’t have the tools to deal with it. Not everyone has the tools to deal with it, and I suspect not everyone has correctly identified the problem.

Who or what inspired you to pursue your science career, and what lessons can we take from your experience?

Video games sparked my interest in computer science, and more specifically artificial intelligence. My undergraduate degree is in computer science and math, and machine learning and AI provide the opportunity to apply my computer science and math skills to real-world applications.

Nashlie Sephus is an applied science manager within Amazon Web Services Ai. She earned her PhD in electrical and computer engineering from Georgia Tech.

Nashlie Sephus
Nashlie Sephus

What do you consider some of the systemic issues limiting underrepresented minorities from greater employment opportunities in the technology industry?

Imposter syndrome is one issue I find common within underrepresented minority groups. It’s a feeling of being convinced that you don’t belong in the industry, or within advanced roles in the industry, regardless of your accolades and accomplishments. It is as if they are not real or didn’t happen. This is often due to not seeing many others who look like you in similar or higher positions. ‘You can’t be what you can’t see’ is a common thought. Also, there are few mentors or support systems for these groups, and as a black/female/engineer/scientist, you sometimes feel like the minority of the minority, which further isolates you.  

What are some of the obstacles you had to overcome in pursuing your science career?

At times, I have had to fight for myself and members of my teams for equal pay and advancement in my career. I also have needed to develop mechanisms to be heard when it was difficult to convey messages to those around me. I’m usually quiet and reserved, but over the years I’ve learned how to gain respect from peers by being more outspoken even, or especially, when I disagreed. This is one reason why I appreciate Amazon’s leadership principle: Have Backbone; Disagree and Commit. 

Who or what inspired you to pursue your science career, and what lessons can we take from your experience?

I grew up in a house full of women where we often did our own chores, like fixing and repairing things around the house. I was also always going to summer math and science camps in elementary and middle school, especially a summer engineering camp for girls after my eighth grade science teacher recommended I attend. This was when I was first introduced to the various areas of engineering, and fell in love with computer science. Being able to control the hardware with software was fascinating to me. I knew then that’s what I wanted to do. This early exposure to science was key to me figuring out one of my passions, in addition to music and sports.

Colby Wise is a senior deep learning scientist and manager within the AWS Machine Learning Solutions Lab. He earned his master’s degree in computer science from the Columbia University Fu Foundation School of Engineering and Applied Sciences.

Colby Wise
Colby Wise

What do you consider some of the systemic issues limiting underrepresented minorities from greater employment opportunities in the technology industry?

Educational opportunity. Science, technology, engineering, and math (STEM) careers in the technology industry are highly competitive. Over the years, we’ve seen advanced tools and technologies like cloud technology, machine learning, and deep learning, that were once reserved only for large companies or prestigious universities being utilized by students as early as junior high school. While this has created and accelerated educational opportunities for millions of students globally, the reality is that not all have been able to benefit. In the United States, public school funding varies significantly by geography, and where you grow up is a major factor in access to educational resources. Schools with advanced STEM courses and other after-school programs are valuable inroads for STEM students to accelerate their learning opportunities and explore careers in science. What’s more, these opportunities compound positively from lower educational levels to higher educational levels. While not the only factor, these programs are important when understanding the pipeline of underrepresented minorities in highly competitive industries like technology. For example, the US Federal Reserve conducted a study highlighting how educational attainment of parents plays an important role in children’s educational pursuits. Studies like this and others indicate that lower parental educational attainment may present a unique challenge for students. One potential consequence of underrepresentation of minorities in advanced degrees is that employment opportunities often arise from one’s social network, employee referrals, for example. This can be summarized as both an employment funnel problem and a network problem. While not always the case, a more diverse workforce can build connections to underrepresented talent pools. 

Financial equality. In a study from 2020, the US Federal Reserve found large and persistent gaps in net wealth and earnings by race and ethnicity. While education is a significant factor in wage gaps, the St. Louis Federal Reserve found net wealth by race was not as positively correlated with educational attainment for minorities. Educational attainment is extremely important. Many highly technical roles require advanced degrees. Financial equality and opportunity as characterized by job salary prospects, current income and net wealth, and access to educational funding sources like loans are all potential factors impacting lower minority employment. In 2016, the Brookings Institution found the median household net wealth for Black and Hispanic families to be 1/8th  that of white households. When you consider the rising cost of college and advanced degrees, this income and net wealth gap may also play a factor in why employment among underrepresented minorities is lower in highly competitive industries like technology. Specifically, minorities whose households cannot readily pay for advanced degrees choose between the implications of high debt burdens and lower comparative earnings, and often must forsake advanced degrees to enter or stay in the workforce.

Leadership representation. Representation of minorities in leadership positions is relatively low. It is unclear how much educational opportunity and financial equality contribute to this, compared to other issues such as equitable pathways to senior leadership positions. In many companies in which I have worked, you notice a similar triangular pattern of minority leadership where representation at junior levels is more in-line with industry trends, while there is a dearth of representation as you reach more senior positions. No doubt there is work to be done to drive greater employment of underrepresented minorities at all levels. But simply increasing the representation at entry levels does not address other attrition and talent-retention hurdles. Overall, companies need to take a more systematic, data-driven approach to move the needle and find solutions to underrepresentation of minorities in the tech industry. For instance, companies should not be afraid to tackle the complex issues at multiple hierarchies, such as creating innovative solutions to drive educational opportunity while objectively measuring current pathways to employment within the tech industry. Furthermore, companies should ensure financial equality by aligning corporate incentives with fair pay distributions, minority leadership representation, and talent development and retention.  

What are some of the obstacles you had to overcome in pursuing your science career?

Educational opportunity. While everyone’s path is different, unfortunately my story is rather common given its similarity to those of many underrepresented minorities. I faced and overcame obstacles in educational and financial opportunity plus roadblocks to leadership roles. I attribute my luck mainly to the many individuals who provided a helping hand, plus a little bit of hard work sprinkled in. I grew up in a single-parent household in an impoverished, high-crime inner-city area. Despite this, my family valued education highly, and one of my parents had an advanced degree which was extremely rare for the area. Given that, I always ranked in the top 1% in my coursework while very young. That said, district educational attainment rates were low, and advanced coursework or programs for gifted students were nonexistent. However, prior to high school an unfortunate family event led to me moving from one of the poorest areas in the country to one of the best school districts nationally. After discovering how far behind I was in math and science, my family and I worked extremely hard over several years to get me back in line with my expected academic grade level. Now fast-forwarding to college: I, like many other minorities, did not have the means to pay for college, nor easy access to loans. After being selected to a number of great schools, my decision was ultimately driven by the amount of money I received in scholarships and grants. During college I followed the same recipe for success: tons of luck, humility to ask for help, and a bit of hard work to land an internship as a sophomore at a prestigious Wall Street investment bank. There I was surrounded by some of the smartest minds in STEM, with many having achieved advanced degrees from top universities around the world. The vast majority of these individuals did not look like me. Desperately wanting to be accepted and succeed among my peers in industry is what drove me to pursue a career in science, and many years later brought me to AWS.

Who or what inspired you to pursue your science career, and what lessons can we take from your experience?

Family and friends. Ultimately, doing what you love and constantly learning while being curious is the greatest inspiration one needs to pursue a career in science. As discussed above, studies have shown a correlation between parental educational attainment and children’s attainment. Thinking forward a bit, I combined my passion for what I love in science — AI/ML — with a selfish goal of wanting to be a living model for a career in science for my children. My greatest inspiration, however, is my wife. She discovered her passion for science at a very young age with plentiful opportunities to explore that passion, ultimately helping her reach the pinnacles of academia, where she received undergraduate and graduate degrees from two of the top universities in the world. Her passion for science, hard work, and humility continue to inspire me on a daily basis.

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Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and exclusive access to coverage of live sports. All customers regardless of whether they have a Prime membership or not, can access programming from subscriptions such as Apple TV, Peacock Premium Plus, HBO Max, FOX One, Crunchyroll and MGM+, as well as more than 900 free ad-support (FAST) Channels, rent or buy titles, and enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video technologist, you’ll have end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers. You’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented technologists, you can decide where a career Prime Video Tech takes you! Interested in influencing what customers around the world see when they turn on Prime Video? The Prime Video Personalization and Discovery team matches customers with the right content at the right time, at all touch points throughout the content discovery journey. We are looking for a customer-focused, solutions-oriented Senior Data Scientist to build and guide new data-driven frameworks to understand what makes new personalization and content discovery innovations successful for users and the business. You'll be part of an embedded science team on projects that are fast-paced, challenging, and ultimately influence what millions of customers around the world see when the log into Prime Video. The ideal candidate brings strong problem-solving skills, stakeholder communication skills, and the ability to balance technical rigor with delivery speed and customer impact. You will build cross-functional support within Prime Video, assess business problems, define metrics, and support iterative scientific solutions that balance short-term delivery with long-term science roadmaps. Key job responsibilities - Use advanced statistical and machine learning techniques to extract insights from complex, large-scale data sets - Design and implement end-to-end data science workflows, from data acquisition and cleaning to model development, testing, and deployment - Support scalable, self-service data analyses by building datasets for analytics, reporting and ML use cases - Partner with product stakeholders and science peers to identify strategic data-driven opportunities to improve the customer experience - Communicate findings, conclusions, and recommendations to technical and non-technical stakeholders - Stay up-to-date on the latest data science tools, techniques, and best practices and help evangelize them across the organization
US, CA, Sunnyvale
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. Are you interested in shaping the future of entertainment? Prime Video's technology teams are creating best-in-class digital video experience. As a Prime Video team member, you’ll get to work on projects that are fast-paced, challenging, and varied. You’ll also be able to experiment with new possibilities, take risks, and collaborate with remarkable people. We’ll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. We are looking for an Applied Scientist to push the envelope of AI content generation. As a scientist at Prime Video, you will contribute directly to productions using innovative tools in computer vision, deep learning, and generative AI to transform entertainment experiences. The ideal candidate has deep knowledge in one of: graphics, deep learning, generative AI and/or reinforcement learning and experience applying them real-world problems. You understand tradeoffs between business needs and model complexity, and you take calculated risks in developing rapid prototypes and iterative model improvements. You are excited to learn from and alongside seasoned scientists, engineers, and business leaders. You are an excellent communicator and effectively translate technical findings into production systems and business action (and customer delight). Key job responsibilities • Build generative AI models that create production-ready content, including movie content, localized assets, and visual marketing materials used across Prime Video's global platform. • Drive end-to-end machine learning projects that have a high degree of ambiguity, scale, complexity. • Build machine learning models, perform proof-of-concept, experiment, optimize, and deploy your models. • Run experiments, gather data, and perform statistical analysis. • Establish scalable, efficient, automated processes for large-scale data analysis, machine-learning model development, model validation and serving. • Research new and innovative machine learning approaches. • Share knowledge and research outcomes via internal and external conferences and journal publications A day in the life In this role, you will invent science and systems for content localization, generation, including graphics and machine learning-based modeling systems. You will work with a team of scientists and product managers to design customer-facing products, and you will work with technology teams to productize and maintain the associated solutions.
US, WA, Bellevue
The Amazon Fulfillment Technologies (AFT) Science team is seeking an exceptional Applied Scientist with strong operations research and optimization expertise to develop production solutions for one of the most complex systems in the world: Amazon's Fulfillment Network. At AFT Science, we design, build, and deploy optimization, statistics, machine learning, and GenAI/LLM solutions that power production systems running across Amazon Fulfillment Centers worldwide. We tackle a wide range of challenges throughout the network, including labor planning and staffing, pick scheduling, stow guidance, and capacity risk management. Our mission is to develop innovative, scalable, and reliable science-driven production solutions that exceed the published state of the art, enabling systems to run optimally and continuously (from every few minutes to every few hours) across our large-scale network. Key job responsibilities As an Applied Scientist, you will collaborate with scientists, software engineers, product managers, and operations leaders to develop optimization-driven solutions that directly impact process efficiency and associate experience in the fulfillment network. Your key responsibilities include: - Develop deep understanding and domain knowledge of operational processes, system architecture, and business requirements - Dive deep into data and code to identify opportunities for continuous improvement and disruptive new approaches - Design and develop scalable mathematical models for production systems to derive optimal or near-optimal solutions for existing and emerging challenges - Create prototypes and simulations for agile experimentation of proposed solutions - Advocate for technical solutions with business stakeholders, engineering teams, and senior leadership - Partner with software engineers to integrate prototypes into production systems - Design and execute experiments to test new or incremental solutions launched in production - Build and monitor metrics to track solution performance and business impact About the team Amazon Fulfillment Technology (AFT) designs, develops, and operates end-to-end fulfillment technology solutions for all Amazon Fulfillment Centers (FCs). We harmonize the physical and virtual worlds so Amazon customers can get what they want, when they want it. The AFT Science team brings expertise in operations research, optimization, statistics, machine learning, and GenAI/LLM, combined with deep domain knowledge of operational processes within FCs and their unique challenges. We prioritize advancements that support AFT tech teams and focus areas rather than specific fields of research or individual business partners. We influence each stage of innovation from inception to deployment, which includes both developing novel solutions and improving existing approaches. Our production systems rely on a diverse set of technologies, and our teams invest in multiple specialties as the needs of each focus area evolve.
CA, ON, Toronto
Are you interested in shaping the future of Advertising and B2B Sales? We are a growing science and engineering team with an exciting charter and need your passion, innovative thinking, and creativity to help take our products to new heights. Amazon Advertising is one of Amazon's fastest growing and most profitable businesses, responsible for defining and delivering a collection of advertising products that drive discovery and sales. Our products are strategically important to our businesses driving long term growth. We break fresh ground in product and technical innovations every day! Within the Advertising Sales organization, we are building a central AI/ML team and are seeking top science talent to build new, science-backed services to drive success for our customers. Our goal is to transform the way account teams operate by creating actionable insights and recommendations they can share with their advertising accounts, and ingesting Generative AI throughout their end-to-end workflows to improve their work efficiency. As a part of our team, you will bring deep expertise in Generative AI and quantitative modeling (forecasting, recommender systems, reinforcement learning, causal inferencing or generative artificial intelligence) to build and refine models that can be implemented in production. You will contribute to chart new courses with our ad sales support technologies, and you have the communication skills necessary to explain complex technical approaches to a variety of stakeholders and customers. You will be part of a team of fellow scientists and engineers taking on iterative approaches to tackle big, long-term problems. Why you will love this opportunity: Amazon has invested heavily in building a world-class advertising business. This team defines and delivers a collection of advertising products that drive discovery and sales. Our solutions generate billions in revenue and drive long-term growth for Amazon's Retail and Marketplace businesses. We deliver billions of ads impressions, millions of clicks daily, and break fresh ground to create world-class products. We are a highly motivated, collaborative, and fun-loving team with an entrepreneurial spirit with a broad mandate to experiment and innovate. Impact and Career Growth: You will invent new experiences and influence customer-facing shopping experiences; this is your opportunity to work within the fastest growing businesses across all of Amazon! Define a long-term scientific vision for our advertising sales business, driven from our customers' needs, translating that direction into specific plans for scientists, engineers and product teams. This role combines scientific leadership, organizational ability, technical strength, product focus, and business understanding. Key job responsibilities - Conceptualize and lead state-of-the-art research on new Machine Learning and Generative Artificial Intelligence solutions to optimize all aspects of the Ad Sales business - Guide the technical approach for the design and implementation of successful models and algorithms in support of expert cross-functional teams delivering on demanding projects - Conduct deep data analysis to derive insights to the business, and identify gaps and new opportunities - Run regular A/B experiments, gather data, and perform statistical analysis - Work closely with software engineers to deliver end-to-end solutions into production - Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving About the team Sales AI is a central science and engineering organization within Amazon Advertising Sales that powers selling motions and account team workflows via state-of-the-art of AI/ML services. Sales AI is investing in a range of sales intelligence models, including the development of advertiser insights, recommendations and Generative AI-powered applications throughout account team workflows.
US, NY, New York
In this role, you will build scalable solutions and sophisticated models that identify and drive growth opportunities for Amazon Ads teams, specifically within Amazon's Demand Side Platform (ADSP). You will leverage machine learning, simulation, and advanced statistical techniques to explain complex patterns, quantify business impact, predict future trends, and prescribe actionable strategies that inform critical business decisions at the highest levels of the organization. You will work with various stakeholders to align on priorities, with the understanding that scope and direction may evolve based on organizational needs. You will translate business goals into agile, insightful analytics that create tangible value for both stakeholders and customers, and communicate your findings clearly and actionably to managers and senior leaders so they can quickly understand insights and take decisive action. You will set the strategy for ads delivery and quality and establish the measurement and decision frameworks. A core mandate for this role is to identify, instrument, and operationalize the input metrics that most directly drive ads delivery, quality, and performance, ensuring we optimize the levers that move outcomes rather than simply reporting on lagging KPIs. Key job responsibilities * You will define and execute in-depth data analysis that drives data-informed decision making for product, sales, and finance teams who speak on behalf of advertisers. * You will establish and drive data hygiene best practices to ensure coherence and integrity of data feeding into production ML/AI solutions. * You will identify, instrument, and operationalize the input metrics that most directly drive ads delivery, quality, and performance, creating robust measurement frameworks. * You will collaborate with colleagues across science and engineering disciplines for fast turnaround proof-of-concept prototyping at scale. * You will partner with product managers and stakeholders to define forward-looking product visions and prospective business use cases. * You will set the strategy for ads delivery and quality, establishing decision frameworks that enable teams to move from reactive reporting to proactive optimization. * You will drive and lead a culture of data-driven innovations within the Amazon AdTech org.