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SimBot Challenge FAQs

Frequently asked questions about the challenge.
General
General
What is the Alexa Prize?
Alexa is Amazon’s cloud-based voice service available on over 100 million devices from Amazon and third-party device manufacturers. With Alexa, you can build natural voice experiences that offer customers a more intuitive way to interact with the technology they use every day. Our collection of tools, APIs, reference solutions, and documentation makes it easy for anyone to build with Alexa.
Why did Amazon create the Alexa Prize?
The Alexa Prize, an annual university competition dedicated to accelerating the field of conversational artificial intelligence (AI), was created to recognize students from around the globe who are changing the way we interact with technology. The goal is to advance several areas of conversational AI including natural language understanding (NLU), context modeling, dialog management, commonsense reasoning, natural language generation (NLG), and knowledge acquisition.
How does the Alexa Prize support research?
The Alexa Prize is a research testbed for university students to experiment with and advance conversational AI at scale.

Research teams own the intellectual property (IP) in their systems and are encouraged to publish scientific articles on their work. As described in the Official Rules, participating teams grant Amazon a non-exclusive license to any technology or software they develop in connection with the competition.
What new datasets will I have access to as part of the Alexa Prize?
The TEACh dataset as well as a training dataset proprietary to the live interaction portion of the SimBot Challenge will be available to competitors in each phase.
SimBot
What is the SimBot Challenge?
SimBot, a competition focused on helping advance development of next-generation virtual assistants that will assist humans in completing real-world tasks by continuously learning, and gaining the ability to perform commonsense reasoning.

The SimBot Challenge will have two phases: A public benchmark phase, and a live interactions phase. Participants in both phases will build machine-learning models for natural language understanding, human-robot interaction, and robotic task completion. Artificial intelligence challenges addressed in the competition relate to reasoning on language and scene understanding, learning from demonstration, self-learning, and task completion utilizing natural language.

Unlike previous Alexa Prize competitions, the public benchmark challenge phase will be open to university teams, as well as individuals in academia and industry interested in advancing the science of AI and engaging top researchers from around the globe. The SimBot Challenge public benchmark phase is like existing visual language navigation competitions.
What is the difference between the Public Benchmark Challenge and the Live Interaction Challenge?
The Public Benchmark Challenge is open to any individual or team, academic or industry, who wants to complete and submit a model for evaluation and rating during the evaluation period. It is based on the TEACh dataset offered to the research community in October, 2021. The Live Interaction Period’s participation is limited solely to the university-based teams selected for the SimBot Challenge in November 2021 and June, 2022. These teams will each receive Amazon sponsorship to build a SimBot that will compete in a challenge from July, 2022 to September 2022 where they will receive real time ratings and feedback from Alexa Users.
Why is the SimBot - Live Interaction Challenge only limited to university teams?
The SimBot Challenge - live interaction phase is part of the Alexa Prize which is currently limited to universities and university students in Amazon initiatives to advance AI. However, the Public Benchmarking Challenge is open to both academic and university-based teams.
What will my SimBot do?
SimBot will navigate in a virtual environment to complete challenges guided by Alexa users. SimBot will interact with objects in the environment including but not limited to those common to offices and homes. There will be obstacles and hazards introduced to make game play fun and challenging.
How will I build my SimBot?
SimBots will use images from the game and instructions from Alexa users to navigate in a virtual world. Teams will build AI models which recognize objects and scenes as well as understand natural language commands from users. We plan to provide baseline data and a baseline model as a reference but we expect teams to develop new and novel approaches as well as augment the provided data to improve performance.
Eligibility: Public Benchmark Challenge
Phase 1, SimBot challenge
Who is eligible to participate in the public benchmark challenge?
Any individual or team, academic or industry-based.
How do I sign up to participate in the public benchmark challenge?
A registration form will open on November 15, 2021 at alexaprize.com.
Is funding available to university teams competing in the public benchmark challenge?
No, funding is only available to university teams selected to participate in the SimBot Challenge. In addition to the teams selected in 2021 up to four new, high-performing teams from the public benchmark challenge will be invited to apply for the SimBot challenge, live interaction phase for which funding is available. Learn more here.
Who can apply to participate?
Any individual or team can register and participate in the public benchmark phase with exception of parties from Cuba, Iran, North Korea, Sudan, Syria, and the region of Crimea.

Registration for the public benchmark challenge will open November 15, 2021. The challenge will begin on January 10, 2022.
Do I need to be a certain age?
Participants must be at or above the age of majority in the country, state, province or jurisdiction of residence at the time of registration.
Can I enroll if a family member is an Amazon employee?
Immediate family members and household members of Amazon employees, directors and contractors are not eligible to participate.
Eligibility: SimBot Challenge
Includes sponsored teams for both Public Benchmark and Live Interaction phases
Who can apply to participate?
The Alexa Prize is open to full-time students enrolled in an accredited university, with the exception of universities in Cuba, Iran, North Korea, Sudan, Syria, and the region of Crimea (see Official Rules). Proof of enrollment will be required to participate.
Can I participate if I don’t attend a university?
No. The Alexa Prize is open only to full-time enrolled university students.
Do I need to be enrolled in a university program throughout the duration of the competition?
All participating team members must remain full-time students in good standing at their university while participating in the competition.
Do I need to be a certain age?
Participants must be at or above the age of majority in the country, state, province or jurisdiction of residence at the time of entry.
Can I enroll if a family member is an Amazon employee?
Immediate family members and household members of Amazon employees, directors and contractors are not eligible to participate. See Official Rules for additional restrictions.
If my team fails to apply for the SimBot Challenge now, will there be any future opportunities to compete in the Live Interaction challenge?
Yes, the initial application period run from October 4-31, 2021. In addition to the teams selected in 2021 up to four new, high-performing university teams from the public benchmark challenge will be invited to apply for the SimBot challenge, live interaction phase for which funding is available. Learn more here.
Will university teams selected post-Public Benchmark Challenge be eligible for funding and for what amount?
Teams selected for the SimBot Challenge in June, 2022 will be eligible for funding.
If my team was not selected during the first application period are we eligible to re-apply in may if we qualify?
Yes. University-based teams that participate in the public benchmark phase are eligible to re-apply for the SimBot challenge between May 9 - 23, 2022. Four new, high-performing university teams from the public benchmark challenge will be invited to apply for the SimBot challenge, live interaction phase for which funding is available. Learn more here.
My team is not completely comprised of university students but we perform well in the public benchmark challenge? Is there an opportunity for us to continue in the competition?
Yes, we plan to continue the public benchmark competition through the end of 2022.
My company does collaborative work with several universities, are we eligible to compete in the live interaction challenge alongside them?
No, only full-time students are eligible to participate in the SimBot challenge, which includes the live interaction period.
My university and another frequently collaborate on projects - is there any exception to the students all enrolled in one university rule?
Applications are limited to students all from the same, single, university.
Teams
How many teams will be selected to participate?
All applications will be reviewed and evaluated by a panel of Amazon experts. Up to ten teams will be selected and sponsored by Amazon. All teams selected in November, 2021 will receive a $250,000 grant while those selected in June, 2022 will receive a $200,000 grant intended to support two full-time students, a month of faculty time, free Alexa devices, and free AWS hosting including access to CPU and GPU based machines, SQL and NoSQL databases, and object storage. See the Official Rules for details.
How many team members can our team have?
There are no minimum or maximum team member requirements. All team members must be enrolled in their university throughout the duration of the competition. All teams will receive a $250,000 grant if selected in November 2021 or a $200,000 grant if selected in June, 2022 regardless of how many members are on the team. We recommend a team with 4-6 students with diverse fields of study or areas of expertise.
Can students from different universities be on the same team?
Teams must be comprised of students attending the same university.
Can one university have more than one team?
Yes, universities may have more than one team.
Can I participate on two separate teams?
You can only be a part of one team for the duration of the competition.
Can undergraduate and graduate students work together?
Yes, teams may be comprised of undergraduate and graduate students.
Do I need a faculty advisor?
All teams must nominate a faculty advisor and include the faculty advisor’s consent in the applications.
What is the role of the faculty advisor?
Faculty advisors will advise students on technical directions and be a sounding board for new ideas, similar to a graduate school advisor. They will also act as the official representative from the university for this competition.
Can we add or remove team members during the competition?
During the competition, faculty advisors may request to remove or add members to the team, subject to approval by Amazon.
Can we discuss our SimBot with faculty or students who aren’t on our team?
Only team members may work on their SimBot. However, the faculty advisor and other students and faculty members at your university may provide support and advice to your team and may co-author technical publications and research papers.
Application process
How do we apply?
Check the SimBot page for the latest update on applications.
What do we need to apply?
Once you have selected your team members, team leader, and faculty sponsor, you are ready to begin the application process.
Do all team members have to apply?
Each team must have a team lead, who should apply on behalf of the whole team. Your application must include all of your team members’ information.
Is there an application fee?
There is no application fee.
How will teams be selected to participate?
All applications will be reviewed by a panel of Amazon employees. Teams will be selected based on the following criteria: (1) the potential scientific contribution to the field; (2) the technical merit of the approach; (3) the novelty of the idea; and (4) an assessment of the team’s ability to execute against their plan. Please be sure to provide enough detail in your application to enable our experts to evaluate your proposal.
Competition details
What is the goal of the challenge?
To develop AI models which advance the state of the art and allow users to naturally interact with a robotic assistant in a virtual world to successfully complete a range of challenges.
How will winners be selected?
Winners will be determined based on the final standings at the completion of the finals period.
Can we use other funding to help us participate in this challenge?
Yes, you may use other funding to support your team, subject to the terms described in the Official Rules. External funding will need to be disclosed by January 1, 2023.
Will Alexa customers be able to engage with our SimBot?
Your team will be required to submit its SimBot for certification and publication by the Amazon Alexa team. After certification, you will enter the Internal Amazon Beta Period, where Amazon employees will test your SimBot and provide feedback. After the Internal Amazon Beta Period, we will allow Amazon Alexa customers to try your SimBot and provide feedback to you. Amazon may impose Availability Criteria, or requirements the SimBot must meet before it will be made available to Alexa users. Availability Criteria may include criteria such as a minimum average customer rating, uptime requirements, and an ability to consistently filter offensive content.
Amazon launched the Echo in the UK, Germany, India, Japan, and other countries. Will localized languages be supported?
Your team must build its SimBot using U.S. English. Your SimBot will be available to Alexa customers in the U.S. Customers in other countries may also access it by setting their Amazon PFM (Preferred Marketplace) to U.S.
Will we publish our research from the Alexa Prize?
Yes. Publishing research papers as an outcome of your work on the Alexa Prize is required for all teams participating in the competition, although teams should not publish Amazon confidential information, as described in the Official Rules. The Alexa Prize requires all teams to submit a technical paper for the Alexa Prize proceedings. Your SimBot will not be selected for the finals if your team does not submit a technical paper for Alexa Prize proceedings. Papers will be published at the end of the competition in an online Proceedings of the Alexa Prize, which will be publicly available.

Teams may also publish research papers in third-party publications and conferences, as long as all papers are provided to Amazon for review at least two weeks before the submission deadlines and no research papers are published before the Alexa Prize proceedings are published without Amazon’s prior approval.
Who will own the intellectual property rights in my submission?
You will retain ownership over your SimBot. Amazon will have a non-exclusive license to any technology or software you develop in connection with the competition. See the Official Rules for details.
Prizes
What are the prizes for winning the competition?
A prize of $500,000 will be awarded to the team that creates the best SimBot. The second-place and third-place finalist teams will receive a $100,000 and a $50,000 prize, respectively. See the contest rules for details.
Do we get a stipend and devices to participate in the Alexa Prize?
Up to ten teams will be sponsored to participate in the Alexa Prize in November, 2021. These teams’ universities will receive a $250,000 research grant to fund the team members’ work over the year. Additional teams selected to participate in the SimBot Live Interaction challenge in June, 2022 will receive a $200,000 research grant to fund the team members’ work over the year.

The sponsorship includes one Alexa-enabled device per team member for up to a total of three devices per team and one Alexa-enabled device per faculty advisor, free AWS services to support the development of their SimBot, and support from the Alexa team.
How can the grant be spent?
The grants will be awarded with the intention that they will support two full-time students for the duration of the Competition and one month of the Faculty Advisor’s salary. No more than 35% of the research grants may be allocated to administrative fees. If your team would like to use the funds in another manner, your faculty advisor must receive approval from Amazon before doing so.
What happens if we are selected and receive a stipend but can no longer participate?
Stipends will be awarded in installments payable to the university. If your team withdraws before any of the installments, remaining funds will not be transferred to the university.
How will the prizes be distributed among a team?
The first, second, and third place prizes will be distributed equally among all registered team members. The official list of registered team members must be confirmed by January 30, 2023.
Timeline
What are the key milestones of the competition?
Teams must submit their applications between October 1, 2021 and October 31, 2021. Between November 1 and November 10, 2021, we will announce teams selected to participate. In the summer of 2022 following the public benchmark phase and the second application period teams will be invited to an Alexa Prize Bootcamp at Amazon where they will receive training on the resources made available to all competing teams. The finals will be scheduled between January 30 and March 27, 2023 and will determine the winning teams in the first annual SimBot Challenge.
If selected, when will we receive the stipend, devices, access to the Alexa Prize SimBot toolkit, our AWS account, and be introduced to our point of contact?
We will reach out to all teams no later than November 10, 2021 with instructions on next steps. Up to ten teams will be selected to receive a $250,000 stipend, Alexa-enabled devices, free AWS services to support their development efforts, and support from the Alexa team.
More information
See the full competition rules or submit your questions. Need assistance? Email: alexaprizesupport@amazon.com

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US, WA, Seattle
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Applied Scientist, Advertising Measurement, Ad Measurements Science
US, WA, Seattle
The Measurement, Ad Tech, and Data Science (MADS) team at Amazon Ads is at the forefront of developing cutting-edge solutions that help our tens of millions of advertisers understand the value of their ad spend while prioritizing customer privacy and measurement quality. We develop cutting-edge deterministic algorithms, machine learning models, causal models, and statistical approaches to empower advertisers with insights on the effectiveness of their ads in guiding customers from awareness to purchases. Our insights help advertisers build full-funnel advertising strategies. We maximize the information we extract from incomplete traffic signals and alternative sources to capture the impact of their ad spending for both Amazon recognized and anonymous traffic. Our vision is to lead the industry in extracting and combining information from several sources to enable advertisers to optimize their return on their ad spend. As an Applied Scientist on this team, you will: - Drive end-to-end Machine Learning projects that have a high degree of ambiguity, scale, complexity. - Perform hands-on analysis and modeling of enormous data sets to develop insights that increase traffic monetization and merchandise sales, without compromising the shopper experience. - Build machine learning models, perform proof-of-concept, experiment, optimize, and deploy your models into production; work closely with software engineers to assist in productionizing your ML models. - Run A/B experiments, gather data, and perform statistical analysis. - Establish scalable, efficient, automated processes for large-scale data analysis, machine-learning model development, model validation and serving. - Research new and innovative machine learning approaches. - Recruit Applied Scientists to the team and provide mentorship. Why you will love this opportunity: Amazon is investing heavily in building a world-class advertising business. This team defines and delivers a collection of advertising products that drive discovery and sales. Our solutions generate billions in revenue and drive long-term growth for Amazon’s Retail and Marketplace businesses. We deliver billions of ad impressions, millions of clicks daily, and break fresh ground to create world-class products. We are a highly motivated, collaborative, and fun-loving team with an entrepreneurial spirit - with a broad mandate to experiment and innovate. Impact and Career Growth: You will invent new experiences and influence customer-facing shopping experiences to help suppliers grow their retail business and the auction dynamics that leverage native advertising; this is your opportunity to work within the fastest-growing businesses across all of Amazon! Define a long-term science vision for our advertising business, driven from our customers' needs, translating that direction into specific plans for research and applied scientists, as well as engineering and product teams. This role combines science leadership, organizational ability, technical strength, product focus, and business understanding. Team video https://youtu.be/zD_6Lzw8raE Key job responsibilities * Lead the development of ad measurement models and solutions that address the full spectrum of an advertiser's investment, focusing on scalable and efficient methodologies. * Collaborate closely with cross-functional teams including engineering, product management, and business teams to define and implement measurement solutions. * Use state-of-the-art scientific technologies including Generative AI, Classical Machine Learning, Causal Inference, Natural Language Processing, and Computer Vision to develop cutting-edge models that measure the impact of ad spend across multiple platforms and timescales. * Drive experimentation and the continuous improvement of ML models through iterative development, testing, and optimization. * Translate complex scientific challenges into clear and impactful solutions for business stakeholders. * Mentor and guide junior scientists, fostering a collaborative and high-performing team culture. * Foster collaborations between scientists to move faster, with broader impact. * Regularly engage with the broader scientific community with presentations, publications, and patents. A day in the life You will solve real-world problems by getting and analyzing large amounts of data, generate business insights and opportunities, design simulations and experiments, and develop statistical and ML models. The team is driven by business needs, which requires collaboration with other Scientists, Engineers, and Product Managers across the advertising organization. You will prepare written and verbal presentations to share insights to audiences of varying levels of technical sophistication. Team video https://advertising.amazon.com/help/G4LNN5YWHP6SM9TJ
Applied Scientist II, Advertising Incrementality Measurement
US, CO, Boulder
The Advertising Incrementality Measurement (AIM) team is looking for an Applied Scientist II with experience in causal inference, experimentation, and ML development to help us expand our causal modeling solutions for understanding advertising effectiveness. Our work is foundational to providing customer-facing experimentation tools, furthering internal research & development, and building out Amazon's new Multi-Touch Attribution (MTA) measurement offerings. Incrementality measurement is a lynchpin for the next generation of Amazon Advertising measurement solutions and this role will play a key role in the release and expansion of these offerings. Key job responsibilities * Partner with economists and senior team members to drive science improvements and implement technical solutions at the state-of-the-art of machine learning and econometrics * Partner with engineering and other science collaborators to design, implement, prototype, deploy, and maintain large-scale causal ML models. * Carry out in-depth research and analysis exploring advertising-related data sets, including large sets of real-world experimental data, to understand advertiser behavior, highlight model improvement opportunities, and understand shortcomings and limitations. * Define data quality standards for understanding typical behavior, capturing outliers, and detecting model performance issues. * Work with product stakeholders to help improve our ability to provide quality measurement of advertising effectiveness for our customers. About the team AIM is a cross disciplinary team of engineers, product managers, economists, data scientists, and applied scientists with a charter to build scientifically-rigorous causal inference methodologies at scale. Our job is to help customers cut through the noise of the modern advertising landscape and understand what actions, behaviors, and strategies actually have a real, measurable impact on key outcomes. The data we produce becomes the effective ground truth for advertisers and partners making decisions affecting $10s to $100s of millions in advertising spend.
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